{"id":229176,"date":"2020-06-16T08:36:00","date_gmt":"2020-06-16T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/pronalazenje-unos-i-optimizacija-pretrazivackih-termina-na-amazonu-evo-kako\/"},"modified":"2020-06-16T08:36:00","modified_gmt":"2020-06-16T08:36:00","slug":"pronalazenje-unos-i-optimizacija-pretrazivackih-termina-na-amazonu-evo-kako","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/pronalazenje-unos-i-optimizacija-pretrazivackih-termina-na-amazonu-evo-kako\/","title":{"rendered":"Pronala\u017eenje, unos i optimizacija pretra\u017eiva\u010dkih termina na Amazonu \u2013 Evo kako!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5234-identifier\">Trgovci \u010diste trgova\u010dke robe retko imaju priliku, dok se prodavci sa privatnom oznakom mogu baviti tim pitanjem kod novih ASIN-ova: klju\u010dnim re\u010dima. Mnogi odmah pomisle na optimizaciju naziva proizvoda i opisa na stranici proizvoda, me\u0111utim, za Amazonov algoritam su jednako va\u017eni i oni pretra\u017eiva\u010dki termini koji se unose u pozadinu.<\/p><p class=\"theme-wp-block gb-responsive-733596-identifier\">Me\u0111utim, trgovcu se ne postavlja samo pitanje koja klju\u010dna re\u010d najbolje odgovara njegovom proizvodu \u2013 i na\u010din na koji Amazon mo\u017ee optimalno da pro\u010dita pretra\u017eiva\u010dke termine ponekad dovodi do zabune. Stoga smo istra\u017eili koje su smernice za klju\u010dne re\u010di na Amazonu, kako ih idealno koristiti i da li su alati za istra\u017eivanje klju\u010dnih re\u010di zaista potrebni.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-567313-identifier\">\u0160ta su pretra\u017eiva\u010dki termini na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-20417-identifier\">Gotovo svaki kupac koji se kre\u0107e po razli\u010ditim tr\u017ei\u0161tima ovog e-trgovinskog giganta ima odre\u0111eno pona\u0161anje prilikom pretrage: interesovanje za kupovinu. U ve\u0107ini slu\u010dajeva koristi pretra\u017eiva\u010dku masku u gornjem delu po\u010detne stranice. Takve klju\u010dne re\u010di koje se unose kako bi se prona\u0161li odre\u0111eni proizvodi nazivaju se Amazon pretra\u017eiva\u010dkim terminima, tako\u0111e poznatim kao klju\u010dne re\u010di.<\/p><p class=\"theme-wp-block gb-responsive-240532-identifier\">Kako bi prona\u0161ao odgovaraju\u0107i proizvod za pretra\u017eiva\u010dku frazu, A9 algoritam upore\u0111uje klju\u010dnu re\u010d pretrage sa terminima koji su uneti u pozadinu. Pri tome, online gigant koristi ekskluzivan pristup: mogu se prona\u0107i samo proizvodi preko pretra\u017eiva\u010dke trake kod kojih su sve klju\u010dne re\u010di kori\u0161\u0107ene u pretrazi tako\u0111e unete u pozadinu. To ne obuhvata samo polje za pretra\u017eiva\u010dke termine, ve\u0107 i polja za naslov, bullet ta\u010dke i do odre\u0111ene mere \u010dak i opis.<\/p><p class=\"theme-wp-block gb-responsive-779264-identifier\">Stoga va\u017ei: \u0160to vi\u0161e Amazon pretra\u017eiva\u010dkih termina pozadina sadr\u017ei, to \u0107e verovatno bolje biti rangiran proizvod. Pored toga, ove klju\u010dne re\u010di treba da imaju \u0161to ve\u0107u relevantnost u odnosu na proizvod.<\/p><figure class=\"theme-wp-block wp-block-pullquote gb-responsive-745507-identifier is-style-default desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon has-black-color has-text-color\" style=\"border-color:#0054cc\"><blockquote><p><\/p><p>Kako da optimizujete frontend liste, ve\u0107 smo obradili u na\u0161em\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dlanku o SEO optimizaciji<\/a>\u00a0stranica sa detaljima proizvoda.<\/p><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-361578-identifier\">Pored toga, postoje takozvane stil klju\u010dne re\u010di. One su relevantne za klasifikaciju artikla u razli\u010dite kategorije proizvoda, pa imaju samo indirektnu povezanost sa konkretnom pretragom. Samo ako je lista opremljena stilskim klju\u010dnim re\u010dima, ona \u0107e se pojaviti \u010dak i kada korisnici dodatno su\u017eavaju rezultate pretrage putem opcija filtriranja i, na primer, odaberu odre\u0111enu kategoriju. Me\u0111utim, trgovci ovde ne mogu slobodno unositi Amazon pretra\u017eiva\u010dke termine, ve\u0107 moraju birati iz predloga kao \u0161to su ciljana grupa, tema itd.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-383586-identifier\">Uputstva za klju\u010dne re\u010di od strane Amazona samog<\/h2><p class=\"theme-wp-block gb-responsive-803770-identifier\">Obi\u010dno, onlajn div je prili\u010dno suzdr\u017ean u izjavama o funkcionisanju svog algoritma i te\u017eini faktora rangiranja. Me\u0111utim, kada je re\u010d o klju\u010dnim re\u010dima, Amazon pravi izuzetak i nudi\u00a0<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G23501?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">konkretne savete za pravilnu upotrebu klju\u010dnih re\u010di<\/a>\u00a0u pozadini.\u00a0<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-88551-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-145060-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Trenutna\u00a0<strong>maksimalna du\u017eina<\/strong>\u00a0iznosi 249 karaktera (stanje jun 2020).\u00a0<\/li><li class=\"theme-wp-block gb-responsive-546355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Velika i mala slova<\/strong>\u00a0se ne uzimaju u obzir.<\/li><li class=\"theme-wp-block gb-responsive-76826-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Interpunkcijski znakovi<\/strong>\u00a0kao \u0161to su zarezi nisu potrebni. Dovoljno je razdvojiti re\u010di razmacima.<\/li><li class=\"theme-wp-block gb-responsive-42522-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sinonimi<\/strong>, dozvoljeni oblici pisanja,\u00a0<strong>skra\u0107enice<\/strong>\u00a0i alternativni nazivi treba da se koriste, dok pravopisne gre\u0161ke ne bi trebalo.<\/li><li class=\"theme-wp-block gb-responsive-269428-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Ponavljanja re\u010di<\/strong>\u00a0su, s druge strane, nepotrebna.<\/li><li class=\"theme-wp-block gb-responsive-530079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Uzvi\u010dnici<\/strong>\u00a0se nikako ne smeju koristiti, ina\u010de \u0107e se proizvod prikazati samo kada se klju\u010dna re\u010d na Amazonu ta\u010dno poklapa sa kori\u0161\u0107enim klju\u010dnim pojmom.<\/li><li class=\"theme-wp-block gb-responsive-405688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Imena brendova<\/strong>\u00a0(uklju\u010duju\u0107i i sopstvena) nisu dozvoljena.<\/li><li class=\"theme-wp-block gb-responsive-809713-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00a0<strong>ASIN-ovi<\/strong>\u00a0ne bi trebali biti uneseni kao Amazon klju\u010dne re\u010di.<\/li><li class=\"theme-wp-block gb-responsive-453197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Re\u010di zaustavljanja i\u00a0<strong>re\u010di za popunjavanje<\/strong>\u00a0(\u201ejedan\u201c, \u201ei\u201c, \u201eza\u201c, \u201ekoji\u201c itd.) ne bi trebalo koristiti.<\/li><li class=\"theme-wp-block gb-responsive-936861-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tako\u0111e, dovoljno je koristiti\u00a0<strong>jedninu ili mno\u017einu<\/strong>.<\/li><li class=\"theme-wp-block gb-responsive-362167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Subjektivne<\/strong>\u00a0(\u201enajjeftinije\u201c, \u201enajbolje\u201c itd.) ili\u00a0<strong>privremene<\/strong>\u00a0(\u201enovo\u201c, \u201esada u ponudi\u201c itd.) informacije nisu dozvoljene.<\/li><li class=\"theme-wp-block gb-responsive-895810-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tako\u0111e su zabranjeni uvredljivi ili nepristojni izrazi i\u00a0<strong>la\u017ene tvrdnje<\/strong>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-138806-identifier\">Kako se optimalno unose Amazon klju\u010dne re\u010di?<\/h3><p class=\"theme-wp-block gb-responsive-735981-identifier\">Najve\u0107a prepreka svakako predstavlja maksimalan broj karaktera. U pozadini, Amazon dozvoljava manje od 250 bajtova (karaktera) za klju\u010dne re\u010di. Razmaci se ra\u010dunaju. To nije mnogo prostora. Redosled pojedina\u010dnih pojmova je tako\u0111e nebitan, kao i njihova blizina jedni drugima \u2013 \u0161to je razlika u odnosu na klasi\u010dne Google klju\u010dne re\u010di. Stoga je besmisleno ponavljati pojmove, umesto toga, Amazon prodavci bi trebali poku\u0161ati da smeste \u0161to vi\u0161e klju\u010dnih re\u010di.<\/p><p class=\"theme-wp-block gb-responsive-432587-identifier\"><strong>Najbolji savet<\/strong>\u00a0je kori\u0161\u0107enje crtica. Na taj na\u010din se mogu uneti razli\u010dite varijante Amazon klju\u010dnih re\u010di u jednom. Sa \u201esetom za penjanje\u201c pokriva se, na primer, \u201epenjanje\u201c, \u201eset\u201c, \u201eset za penjanje\u201c, \u201epenja\u010dki set\u201c i \u201eset za penjanje\u201c. Oblik u mno\u017eini, kao i mala slova, tako\u0111e dolaze u obzir. Ipak, crte treba koristiti pa\u017eljivo, na primer, uvek kada treba pokriti mnogo razli\u010ditih klju\u010dnih re\u010di ili oblika pisanja. <\/p><p class=\"theme-wp-block gb-responsive-248814-identifier\">Dodatne klju\u010dne re\u010di mogu biti, na primer, \u201ekarabin\u201c ili \u201etraka za ubla\u017eavanje pada\u201c. Po\u0161to ponavljanja, kao i re\u010di za popunjavanje ili interpunkcijski znakovi samo nepotrebno tro\u0161e karaktere, dovoljno je dodati ih bez ponovnog kombinovanja sa \u201esetom za penjanje\u201c.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-519030-identifier desktop-icon-size-3 xl-icon-size-3 lg-icon-size-3 md-icon-size-3 sm-icon-size-3 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-143639-identifier\"><strong>Pa\u017enja!<\/strong>\u00a0Obavezno se pridr\u017eavajte\u00a0<strong>maksimalnog broja karaktera od 249 bajtova<\/strong>! Prekora\u010denje ove granice dovodi do ignorisanja svih klju\u010dnih re\u010di u ovom polju. Tako\u0111e se mo\u017ee desiti da Amazon neke klju\u010dne re\u010di ocenjuje sa vi\u0161e karaktera, na primer, zato \u0161to dijakriti\u010dki znakovi odgovaraju najmanje dva bajta. Tako\u0111e se ra\u010dunaju i crtice.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-703635-identifier\">Gde mogu Amazon prodavci uneti ili obrisati klju\u010dne re\u010di?<\/h3><p class=\"theme-wp-block gb-responsive-62097-identifier\">Da bi se uspe\u0161no prodavalo na Amazonu, klju\u010dne re\u010di su esencijalne. Amazon omogu\u0107ava u Seller Central unos u rubrici \u201eZalihe\u201c.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938011-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-71748-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pod \u201eUpravljanje zalihama\u201c prodavci nalaze svoje proizvode.<\/li><li class=\"theme-wp-block gb-responsive-446286-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Klikom na \u201eUredi\u201c za svaki proizvod otvara se nova stranica.<\/li><li class=\"theme-wp-block gb-responsive-834201-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">U tabu \u201eKlju\u010dne re\u010di\u201c mogu se uneti klju\u010dne re\u010di u polje \u201eKlju\u010dne re\u010di\u201c.<\/li><li class=\"theme-wp-block gb-responsive-542919-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tamo je tako\u0111e mogu\u0107e obrisati unete klju\u010dne re\u010di ili a\u017eurirati ve\u0107 postoje\u0107e termine.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-393835-identifier\"><strong>Pronala\u017eenje klju\u010dnih re\u010di: Istra\u017eivanje olak\u0161ano<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-896162-identifier\">Ko \u017eeli da sazna klju\u010dne re\u010di za odre\u0111ene proizvode za svoje Amazon FBA poslovanje, ima razli\u010dite mogu\u0107nosti istra\u017eivanja. Najva\u017enije unapred: Koristite svoj razum! Ne poznajete samo svoje kupce, ve\u0107 i svoje proizvode najbolje. Znate za sofisticiranu funkciju, skrivenu karakteristiku ili poseban dizajn. Pitajte se, dakle, \u0161ta biste tra\u017eili da prona\u0111ete ovaj proizvod i preuzmite perspektivu svoje ciljne grupe.<\/p><p class=\"theme-wp-block gb-responsive-695589-identifier\">Jo\u0161 jedna opcija je automatsko dovr\u0161avanje (\u201eAutosuggest\u201c). Kada se u Amazon pretra\u017eiva\u010du unesu klju\u010dne re\u010di, softver predla\u017ee dodatne odgovaraju\u0107e klju\u010dne re\u010di koje su u pro\u0161losti \u010desto pretra\u017eivane u vezi sa unetim pojmom. Iz ovih automatskih predloga prodavci mogu da saznaju koje su klju\u010dne re\u010di posebno relevantne, jer su korisnici \u010desto tra\u017eili te pojmove. One koje odgovaraju mogu se zatim preuzeti.<\/p><p class=\"theme-wp-block gb-responsive-940414-identifier\">Profesionalni onlajn prodavci brzo dolaze do granice sa ovim pristupima, jer su obe metode vremenski intenzivne i malo precizne. Pored toga, na ovaj na\u010din se ne mo\u017ee prepoznati obim pretrage. Zbog toga se isplati koristiti i specijalizovane alate za istra\u017eivanje klju\u010dnih re\u010di, npr. od Perpetua ili Sistrix. Postoje\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ovo-je-kako-mozete-pobolsati-svoj-rang-uz-pravi-alat-za-klucne-reci-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">besplatni kao i pla\u0107eni alati<\/a>, pri \u010demu ovi potonji obi\u010dno imaju ve\u0107i opseg funkcija i prikazuju obim pretrage. \u010cesto dolazi i sa funkcijom koja omogu\u0107ava analizu onih Amazon klju\u010dnih re\u010di koje koristi konkurencija. Tako se putem alata za klju\u010dne re\u010di mogu filtrirati posebno profitabilni termini.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-831545-identifier\">Klju\u010dne re\u010di brenda: Dalje od toga!<\/h2><p class=\"theme-wp-block gb-responsive-680686-identifier\">Van Amazona je\u00a0<a href=\"https:\/\/www.e-recht24.de\/news\/markenrecht\/7825-adwords-werbung-darf-man-mit-fremden-marken-in-den-keywords-werben.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">u pravilu dozvoljeno postavljati oglasne kampanje na klju\u010dne re\u010di stranih brendova<\/a>, pod uslovom da je osnovno jasno prepoznatljivo o kojoj se marki radi. Tako\u0111e, mora biti jasno prepoznatljivo da se radi o oglasu. U samom oglasu ne sme biti sadr\u017ean naziv strane marke, a tako\u0111e bi trebalo izbe\u0107i svaku sadr\u017einsku povezanost izme\u0111u proizvoda i strane marke.<\/p><p class=\"theme-wp-block gb-responsive-996164-identifier\">Amazon isklju\u010duje upotrebu stranih brendova u backend klju\u010dnim re\u010dima. Generalno, prema smernicama, pominjanje sopstvene marke nije dozvoljeno. <a href=\"https:\/\/www.ratgeberrecht.eu\/markenrecht-aktuell\/zur-zulaessigkeit-von-marken-suchbegriffen-auf-amazon.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">I toga bi se prodavci trebali pridr\u017eavati<\/a> kada unose svoje Amazon klju\u010dne re\u010di. U suprotnom, to mo\u017ee dovesti do sankcija od strane Amazona, kao i do pravnog upozorenja od strane vlasnika brenda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-338531-identifier\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-137657-identifier\">Ko \u017eeli uspe\u0161no prodavati Private Label artikle na Amazonu, mora se svakako baviti va\u017enim Amazon SEO faktorima i izborom odgovaraju\u0107ih klju\u010dnih re\u010di. Postoje klju\u010dne re\u010di koje se, na primer, pojavljuju u naslovu proizvoda, i one koje se unose samo u pozadini. Nije samo va\u017eno prioritizovati pojmove prema relevantnosti. Tako\u0111e, na\u010din unosa u Seller Central zna\u010dajno uti\u010de na to koju poziciju proizvod zauzima za odre\u0111enu klju\u010dnu re\u010d u rangiranju i kako ga korisnici pronalaze. Tako\u0111e, ne treba zaboraviti ni stil klju\u010dne re\u010di, kojima se proizvodi mogu svrstati u kategorije.<\/p><p class=\"theme-wp-block gb-responsive-502443-identifier\">Pored toga, prodavci bi se u svakom slu\u010daju trebali upoznati sa uputstvima koja Amazon postavlja za klju\u010dne re\u010di i, na primer, ne koristiti nazive brendova \u2013 ni strane ni sopstvene. Umesto toga, treba se fokusirati na sadr\u017eajne aspekte proizvoda, njegovu funkciju i dizajn.<\/p><p class=\"theme-wp-block gb-responsive-602783-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Trgovci \u010diste trgova\u010dke robe retko imaju priliku, dok se prodavci sa privatnom oznakom mogu baviti tim pitanjem kod novih ASIN-ova: klju\u010dnim re\u010dima. Mnogi odmah pomisle na optimizaciju naziva proizvoda i opisa na stranici proizvoda, me\u0111utim, za Amazonov algoritam su jednako va\u017eni i oni pretra\u017eiva\u010dki termini koji se unose u pozadinu. Me\u0111utim, trgovcu se ne postavlja<\/p>\n","protected":false},"author":3,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-229176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon SEO: Ispravan unos klju\u010dnih re\u010di<\/title>\n<meta name=\"description\" content=\"Na Amazonu, klju\u010dne re\u010di su izuzetno va\u017ene. 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