{"id":229215,"date":"2024-08-24T14:19:00","date_gmt":"2024-08-24T14:19:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/"},"modified":"2024-08-24T14:19:00","modified_gmt":"2024-08-24T14:19:00","slug":"amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/","title":{"rendered":"Amazon B2B: Vodi\u010d za po\u010detnike za Amazon poslovne prodavce ili one koji \u017eele da postanu to"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-746557-identifier\">Ako tra\u017eite nove na\u010dine da pove\u0107ate svoj promet, obavezno se pozabavite Amazon B2B. Poslovna tr\u017ei\u0161na platforma e-trgovinskog giganta ne samo da otvara Amazon trgovcima pristup <a href=\"https:\/\/business.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">5 miliona potencijalnih novih kupaca<\/a>, ve\u0107 se ve\u0107 pokazala kao uspe\u0161an model u SAD-u. Da li ste znali, na primer, da poslovni kupci na Amazonu naru\u010duju 81 % vi\u0161e nego privatni kupci, a ipak uzrokuju 21 % manje povrataka? <\/p><p class=\"theme-wp-block gb-responsive-974541-identifier\">Drugim re\u010dima: Amazon B2B vam ima mnogo toga da ponudi. Stoga \u0107emo u ovom \u010dlanku pogledati koje mogu\u0107nosti i izazovi se za profesionalne trgovce javljaju kroz B2B prodaju na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-698669-identifier\">Poslovni modeli u Amazon B2B segmentu<\/h2><p class=\"theme-wp-block gb-responsive-266290-identifier\">U su\u0161tini, kao trgovac mo\u017eete se odlu\u010diti izme\u0111u istih opcija koje ve\u0107 poznajete iz B2C poslovanja.<\/p><p class=\"theme-wp-block gb-responsive-214356-identifier\"><strong>Amazon Business Marketplace sa ispunjavanjem od strane trgovca<\/strong><\/p><p class=\"theme-wp-block gb-responsive-452374-identifier\">U ovom slu\u010daju, Amazon funkcioni\u0161e samo kao operator platforme i obezbe\u0111uje tehni\u010dku infrastrukturu. Trgovac sam odre\u0111uje svoje cene i preuzima ceo proces ispunjenja i slanja nakon stvarnog procesa naru\u010divanja. Na taj na\u010din trgovac ima direktan pristup kupcima i potpunu kontrolu nad procesom naru\u010divanja, ali je tako\u0111e odgovoran za sve metrike kvaliteta.<\/p><p class=\"theme-wp-block gb-responsive-632058-identifier\"><strong>Amazon Business Marketplace sa ispunjavanjem od strane Amazona<\/strong><\/p><p class=\"theme-wp-block gb-responsive-564678-identifier\">Druga opcija je ekvivalentna poznatoj usluzi Ispunjenje od strane Amazona (FBA). Tako\u0111e, kod Business FBA, prodavac na tr\u017ei\u0161tu prebacuje celu obradu narud\u017ebina u ruke Amazona. Skladi\u0161tenje, pakovanje, slanje, korisni\u010dka podr\u0161ka i obrada povrataka se zatim realizuju kroz logisti\u010dku mre\u017eu e-trgovinskog giganta, iako proizvodi i dalje pripadaju stvarnom trgovcu. Prednost je o\u010digledna: za razliku od sopstvene logistike, koja je skupa i zahteva mnogo osoblja, FBA se mo\u017ee fleksibilno skalirati, a tro\u0161kovi su predvidivi. Me\u0111utim, trgovac na taj na\u010din tako\u0111e prepu\u0161ta deo kontrole.<\/p><p class=\"theme-wp-block gb-responsive-578563-identifier\"><strong>Amazon Business Dobavlja\u010d<\/strong><\/p><p class=\"theme-wp-block gb-responsive-627545-identifier\">Tre\u0107i model se obi\u010dno odnosi samo na velike proizvo\u0111a\u010de, poznate brendove i veletrgovce. U tom slu\u010daju, Amazon sam prodaje proizvode i deluje prakti\u010dno kao veletrgovac. Program je dostupan samo na poziv Amazona i pridru\u017eivanje treba dobro razmotriti: iako Amazon preuzima prodaju i ispunjenje, tako\u0111e postavlja cene, dok je originalni trgovac i dalje odgovoran za listing proizvoda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-713153-identifier\">Za\u0161to je Amazon B2B tako uzbudljiv? Karakteristike za online trgovce<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-999584-identifier\"><img decoding=\"async\" width=\"2560\" height=\"736\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-scaled.jpg\" alt=\"Sa Amazon B2B ostvariti dobre rezultate u prodaji i prometu je trenutno jo\u0161 mogu\u0107e, jer konkurencija jo\u0161 uvek nije velika.\" class=\"wp-image-55495\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-407x117.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-768x221.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-844x243.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-1536x442.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-2048x589.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/03153005\/amazon-b2b-sales-de-table-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\">Prednosti za online trgovce. Amazon intenzivno promovi\u0161e poslovni sektor. <br>Izvor: <a href=\"https:\/\/sell.amazon.de\/programme\/b2b-verkaufen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/sell.amazon.de\/programme\/b2b-verkaufen<\/a>.<\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-676715-identifier\">U su\u0161tini, kupci u B2B e-trgovini nemaju druge potrebe osim B2C kupaca: brzina, povoljne cene, dobar izbor proizvoda i jednostavan proces naru\u010divanja sa korisnom korisni\u010dkom podr\u0161kom. U svim ovim aspektima, Amazon je odli\u010dan. Prodavci na tr\u017ei\u0161tu mogu imati koristi od ovoga i gotovo odmah preneti te prednosti svojim kupcima, bez potrebe da sami izgrade tako dobru logistiku. B2B trgovci i oni koji to \u017eele postati, mogu dakle na Amazonu<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687525-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-140775-identifier\">Pove\u0107ati promet i tr\u017ei\u0161ni udeo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427530-identifier\">iskoristiti postoje\u0107u bazu kupaca i pridobiti nove kupce<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-878808-identifier\">koristiti efikasnu logistiku i automatizovane procese<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-666699-identifier\">iskoristiti ogroman skup podataka Amazona za personalizaciju i plasman reklama<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-599309-identifier\">ponuditi ekskluzivne cene za poslovne kupce<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-811942-identifier\">dinami\u010dki odrediti vi\u0161estepene koli\u010dinske popuste<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-508518-identifier\">aktivirati uslugu obra\u010duna poreza na promet, \u010dime se, izme\u0111u ostalog, prikazuju neto cene<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687891-identifier\">imati koristi od ve\u0107ih koli\u010dina narud\u017ebina i manjih stopa povratka<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-180836-identifier\">Pri tome se korisni\u010dki interfejs za B2B kupce ne razlikuje zna\u010dajno od onog koji ve\u0107 poznaju iz svog svakodnevnog iskustva na tr\u017ei\u0161tu. Rukovanje je poslovnim kupcima obi\u010dno ve\u0107 poznato, procesi su uskla\u0111eni i iskustvo kupovine je shodno tome glatko.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642614-identifier\">Usluga obra\u010duna poreza na promet i neto cene<\/h3><p class=\"theme-wp-block gb-responsive-700675-identifier\">Sa Amazonovom uslugom obra\u010duna poreza na promet, kao prodavac na tr\u017ei\u0161tu mo\u017eete prikazivati neto cene, koje se zatim direktno prikazuju u pretrazi, ukoliko odre\u0111eni kupac u\u010destvuje u Amazon VAT Calculation Service (VCS). Pored toga, Amazon po \u017eelji preuzima i izradu ra\u010duna \u2013 naravno, sa ta\u010dnom stopom poreza na dodatu vrednost i naknadnom isporukom kupcu.<\/p><p class=\"theme-wp-block gb-responsive-99195-identifier\">Jo\u0161 jedna prednost koja dolazi sa VCS programom je oznaka prodavca, koja Amazon B2B kupcima pru\u017ea sigurnost ozbiljnog prodavca. Ova pove\u0107ana vidljivost obi\u010dno uti\u010de na rangiranje u rezultatima pretrage i prodaju. Pored toga, kupci mogu u filtrima isklju\u010diti sve ponude bez u\u010de\u0161\u0107a u VCS programu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-602870-identifier\">Kupovina na ra\u010dun za Amazon poslovne kupce<\/h3><p class=\"theme-wp-block gb-responsive-342680-identifier\">Sa kupovinom na ra\u010dun je to tako: rado se koristi, ali kao trgovac se preferiraju drugi na\u010dini pla\u0107anja. Kroz Amazon B2B, prodavci na tr\u017ei\u0161tu mogu koristiti ovu opciju bez pove\u0107anog rizika. Za verifikovane kupce, Amazon preuzima kreditni rizik i dodatno se brine o obra\u010dunu i naplati. Trgovcu tako ne nastaje dodatni trud, dok istovremeno pove\u0107ava svoje prodajne mogu\u0107nosti, jer je kupovina na ra\u010dun popularna me\u0111u poslovnim kupcima.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98413-identifier\">Specijalne B2B cene i koli\u010dinski popusti<\/h3><p class=\"theme-wp-block gb-responsive-357062-identifier\">Obi\u010dno se cene za poslovne kupce kalkuli\u0161u malo druga\u010dije nego pri prodaji krajnjim potro\u0161a\u010dima, posebno kada se naru\u010duju ve\u0107e koli\u010dine. Oboje se mo\u017ee jednostavno postaviti u Seller Central, tako da mo\u017eete opremiti SKU sa B2C i B2B cenom. Koli\u010dinski popusti se mogu postaviti kako za fiksne koli\u010dine, tako i procentualno. Ako koli\u010dina nije definisana, kupci mogu \u010dak postaviti upit, na koji trgovci mogu odgovoriti putem Seller Central sa odgovaraju\u0107om ponudom cene.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-573573-identifier layout-b2b\">\n\n\t\t<div class=\"text-banner-cta text-banner-b2b-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tNeograni\u010dena B2B mo\u0107 odre\u0111ivanja cena\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u017delite da testirate B2B Repricer SELLERLOGIC za va\u0161e B2B ponude na Amazonu? Registrujte se sada za 14-dnevnu besplatnu probu.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\t\tZapo\u010dnite sada\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-573214-identifier\">Amazon Business prednosti iz perspektive kupca<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-306260-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132844\/amazon-business.jpeg\" alt=\"Amazon Business je B2B tr\u017ei\u0161na platforma online platforme.\" class=\"wp-image-55227\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132844\/amazon-business-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132844\/amazon-business-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132844\/amazon-business.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-13008-identifier\">Postoji nekoliko prednosti koje sugeri\u0161u da \u0107e se Amazon tako\u0111e etablirati u B2B sektoru u Nema\u010dkoj. Pored uobi\u010dajenih prednosti Amazona kao \u0161to su brzina i fleksibilnost, kompanija je implementirala nekoliko dodatnih karakteristika za poslovne kupce.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-494938-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-230816-identifier\">Kontinuirane narud\u017ebe redovno potrebnih artikala na odre\u0111ene datume<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-376530-identifier\">Vi\u0161ekorisni\u010dki nalozi, na primer za razli\u010dite odeljenja u preduze\u0107u<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-306173-identifier\">Amazon Business Prime<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-436348-identifier\">\u201eVo\u0111eno kupovanje\u201c: postavljene smernice za kupovinu, koje defini\u0161e administrator, kao \u0161to su prioritetni prodavci ili koli\u010dine narud\u017ebina, kao i automatizovani procesi odobravanja<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20411-identifier\">\u201eVidljivost tro\u0161kova\u201c: napredne analize i vizualizacije sopstvenog pona\u0161anja pri kupovini, na primer, po korisniku tokom vremena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-838285-identifier\">Tehni\u010dka integracija u sopstveni ERP sistem, kako bi se imao pristup celokupnom Amazon B2B katalogu proizvoda<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442345-identifier\">Der SELLERLOGIC Repricer \u2013 Va\u0161a konkurentska prednost u B2B prodaji<\/h2><p class=\"theme-wp-block gb-responsive-699320-identifier\">Kao i u B2C segmentu, brzo se mo\u017eete na\u0107i u problemu na Amazon Business-u ako ru\u010dno postavljate cene za stotine ili hiljade SKU-a (brojeva artikala) i poku\u0161avate da ih neprekidno prilago\u0111avate tr\u017ei\u0161nim uslovima.<\/p><p class=\"theme-wp-block gb-responsive-31784-identifier\">Der SELLERLOGIC B2B Repricer za Amazon osigurava da svoje proizvode prodajete na B2B tr\u017ei\u0161tu po konkurentnoj ceni. Kroz dinami\u010dne i AI-bazirane algoritme evropskog lidera na tr\u017ei\u0161tu, mo\u017eete biti sigurni da niste listirani po najni\u017eoj, ve\u0107 po najvi\u0161oj mogu\u0107oj ceni na Amazonu i da Buy Box pouzdano osvajate.<\/p><p class=\"theme-wp-block gb-responsive-697521-identifier\">Iskoristite SELLERLOGIC Repricer da pove\u0107ate svoj B2B promet ve\u0107 danas. Aktivacijom i postavljanjem \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-253544-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-626433-identifier\">uklanjate <strong>faktor \u201e\u010dovek\u201c<\/strong>, koji neizbe\u017eno dovodi do gre\u0161aka.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32580-identifier\">drasti\u010dno smanjite <strong>vreme<\/strong> koje vam je potrebno za prilago\u0111avanje cena.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470704-identifier\">smanjite svoje <strong>tro\u0161kove<\/strong> za optimalnu strategiju cena.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-your-price gb-responsive-866990-identifier\" identifier=\"gb-responsive-866990-identifier\">\n\t\t<script>\n\t\t\tif(!window.yourPrices)\n\t\t\t\twindow.yourPrices = {};\n\t\t\twindow.yourPrices['gb-responsive-866990-identifier'] = [{\"default\":true,\"label\":\"0-100\",\"prices\":[{\"value\":\"19\"},{\"value\":\"18\"},{\"value\":\"17\"},{\"value\":\"16\"}]},{\"default\":false,\"label\":\"101-500\",\"prices\":[{\"value\":\"39\"},{\"value\":\"37\"},{\"value\":\"35\"},{\"value\":\"33\"}]},{\"default\":false,\"label\":\"501-1000\",\"prices\":[{\"value\":\"49\"},{\"value\":\"46\"},{\"value\":\"44\"},{\"value\":\"41\"}]},{\"label\":\"1.001\\u20132.500\",\"default\":false,\"prices\":[{\"value\":\"69\"},{\"value\":\"65\"},{\"value\":\"62\"},{\"value\":\"58\"}]},{\"label\":\"2.501\\u20135.000\",\"default\":false,\"prices\":[{\"value\":\"99\"},{\"value\":\"94\"},{\"value\":\"89\"},{\"value\":\"84\"}]},{\"label\":\"5.001\\u201310.000\",\"default\":false,\"prices\":[{\"value\":\"149\"},{\"value\":\"141\"},{\"value\":\"134\"},{\"value\":\"126\"}]},{\"label\":\"10.001\\u201325.000\",\"default\":false,\"prices\":[{\"value\":\"249\"},{\"value\":\"236\"},{\"value\":\"224\"},{\"value\":\"211\"}]},{\"label\":\"25.001\\u201350.000\",\"default\":false,\"prices\":[{\"value\":\"429\"},{\"value\":\"407\"},{\"value\":\"386\"},{\"value\":\"364\"}]},{\"label\":\"50.001\\u2013100.000\",\"default\":false,\"prices\":[{\"value\":\"799\"},{\"value\":\"759\"},{\"value\":\"719\"},{\"value\":\"679\"}]},{\"label\":\"100.001\\u2013250.000\",\"default\":false,\"prices\":[{\"value\":\"999\"},{\"value\":\"949\"},{\"value\":\"899\"},{\"value\":\"849\"}]},{\"label\":\"250.001\\u2013500.000\",\"default\":false,\"prices\":[{\"value\":\"1499\"},{\"value\":\"1424\"},{\"value\":\"1349\"},{\"value\":\"1274\"}]},{\"label\":\"500.000\\u20131.000.000\",\"default\":false,\"prices\":[{\"value\":\"1999\"},{\"value\":\"1899\"},{\"value\":\"1799\"},{\"value\":\"1699\"}]},{\"label\":\">1.000.000\",\"default\":false,\"prices\":[{\"value\":\"Na zahtev\"},{\"value\":\"Na zahtev\"},{\"value\":\"Na zahtev\"},{\"value\":\"Na zahtev\"}]}];\n\t\t<\/script>\n\t\t<div class=\"wrap-rating\">\n\t\t\t<div class=\"vh\"><\/div>\n\t\t\t<div class=\"rating-left\">\n\t\t\t\t\t\t\t\t\t<label class=\"select-label\">Broj postavljenih SKUs po tr\u017ei\u0161tu<\/label>\n\t\t\t\t\t\t\t\t<div class=\"volll hp-custom-select select-order-volume\">\n\t\t\t\t\t<select aria-label=\"Broj postavljenih SKUs po tr\u017ei\u0161tu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"0\"  selected='selected'>0-100<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"1\" >101-500<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"2\" >501-1000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"3\" >1.001\u20132.500<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"4\" >2.501\u20135.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"5\" >5.001\u201310.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"6\" >10.001\u201325.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"7\" >25.001\u201350.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"8\" >50.001\u2013100.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"9\" >100.001\u2013250.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"10\" >250.001\u2013500.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"11\" >500.000\u20131.000.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-index=\"12\" >>1.000.000<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"mobile-visible term-drop-down\">\n\t\t\t\t\t<label class=\"select-label\">\n\t\t\t\t\t\tTrajanje\t\t\t\t\t\t<span class=\"sale\">\n\t\t\t\t\t\t\t<span class=\"label\"><\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/label>\n\t\t\t\t\t<div class=\"hp-custom-select\">\n\t\t\t\t\t\t<select aria-label=\"Broj postavljenih SKUs po tr\u017ei\u0161tu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-position=\"0\" data-sale=\"0\" >3 meseca<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-position=\"1\" data-sale=\"0\"  selected='selected'>6 meseci<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-position=\"2\" data-sale=\"0\" >1 godina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<option data-price-position=\"3\" data-sale=\"0\" >2 godine<\/option>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/select>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<label class=\"select-label term-title mobile-dn\">Trajanje<\/label>\n\t\t\t\t\t\t\t\t<div class=\"radio-group custom-radio mobile-dn\">\n\t\t\t\t\t<div class=\"radio-wrap\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"radio-container\">\n\t\t\t\t\t\t\t\t<div class=\"wrap-radio-input-label\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"name-gb-responsive-866990-identifier\" id=\"radio-gb-responsive-866990-identifier-0\" data-price-position=\"0\" >\n\t\t\t\t\t\t\t\t\t<label for=\"radio-gb-responsive-866990-identifier-0\" class=\"radio\">\n\t\t\t\t\t\t\t\t\t\t<span>3 meseca<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sale \">\n\t\t\t\t\t\t\t\t\t<div class=\"label \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"radio-container\">\n\t\t\t\t\t\t\t\t<div class=\"wrap-radio-input-label\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"name-gb-responsive-866990-identifier\" id=\"radio-gb-responsive-866990-identifier-1\" data-price-position=\"1\"  checked='checked'>\n\t\t\t\t\t\t\t\t\t<label for=\"radio-gb-responsive-866990-identifier-1\" class=\"radio\">\n\t\t\t\t\t\t\t\t\t\t<span>6 meseci<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sale active\">\n\t\t\t\t\t\t\t\t\t<div class=\"label active\">\n\t\t\t\t\t\t\t\t\t\t\u0160tedite 5%\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"radio-container\">\n\t\t\t\t\t\t\t\t<div class=\"wrap-radio-input-label\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"name-gb-responsive-866990-identifier\" id=\"radio-gb-responsive-866990-identifier-2\" data-price-position=\"2\" >\n\t\t\t\t\t\t\t\t\t<label for=\"radio-gb-responsive-866990-identifier-2\" class=\"radio\">\n\t\t\t\t\t\t\t\t\t\t<span>1 godina<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sale \">\n\t\t\t\t\t\t\t\t\t<div class=\"label \">\n\t\t\t\t\t\t\t\t\t\t\u0160tedite 10%\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"radio-container\">\n\t\t\t\t\t\t\t\t<div class=\"wrap-radio-input-label\">\n\t\t\t\t\t\t\t\t\t<input type=\"radio\" name=\"name-gb-responsive-866990-identifier\" id=\"radio-gb-responsive-866990-identifier-3\" data-price-position=\"3\" >\n\t\t\t\t\t\t\t\t\t<label for=\"radio-gb-responsive-866990-identifier-3\" class=\"radio\">\n\t\t\t\t\t\t\t\t\t\t<span>2 godine<\/span>\n\t\t\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sale \">\n\t\t\t\t\t\t\t\t\t<div class=\"label \">\n\t\t\t\t\t\t\t\t\t\t\u0160tedite 15%\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\t<div class=\"rating-right\">\n\t\t\t\t<div class=\"mobile-dn title\"><span class=\"heading-text\"><strong>Va\u0161a cena<\/strong><\/span><\/div>\t\t\t\t<div class=\"rating-price\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"price\">18<\/span><span>&nbsp;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<strong class=\"currency\"><span class=\"rating-price-separate\">\u20ac\/mesec<\/span><\/strong>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<p class=\"text-inverse\">Ako nije druga\u010dije navedeno, na\u0161e cene va\u017ee uz dodatak va\u017ee\u0107eg PDV-a<\/p>\n\t\t\t\t\n\t\t\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t\t\t\t\t\t\t\t<meta v=\"1.0.0\"><\/meta><div class=\"theme-wp-block wp-block-buttons gb-responsive-167923-identifier is-content-justification-center is-layout-flow wp-block-buttons-is-layout-flow\"><div class=\"theme-wp-block wp-block-button is-style-theme-blue gb-responsive-523932-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a data-layer-button-text=\"Testirajte sada 14 dana besplatno\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\">Sada testirajte 14 dana besplatno<\/a><\/div><\/div><p class=\"theme-wp-block gb-responsive-926889-identifier\">Nema tro\u0161kova do kraja besplatnog probnog perioda<\/p>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-33766-identifier\">Aktivirajte SELLERLOGIC sa nekoliko klikova:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Novi kupci<\/strong><\/td><td><strong>Postoje\u0107i kupci<\/strong><\/td><\/tr><tr><td>Registrujte se na <a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">ovom linku<\/a> kod SELLERLOGIC i pratite \u010darobnjaka za pode\u0161avanje koji \u0107e vas voditi kroz ceo proces.<\/td><td>Mo\u017eete aktivirati B2B Repricer ili u svom SELLERLOGIC korisni\u010dkom nalogu za postoje\u0107a tr\u017ei\u0161ta ili putem kartice \u201eRepricer B2B\u201c na stranici \u201eUpravljanje Amazon nalogom\u201c postaviti novi B2B nalog sa pripadaju\u0107im tr\u017ei\u0161tima.<\/td><\/tr><tr><td>Aktivacija kako B2C tako i B2B Repricer dovodi do sveobuhvatnijeg i efikasnijeg upravljanja proizvodima. Ako aktivirate samo B2B Repricer, mo\u017eete optimizovati isklju\u010divo svoje B2B ponude.<\/td><td>\u010cim je B2B Repricer aktiviran i kada dinami\u010dka B2C i B2B prilagodba cena funkcioni\u0161e na istom nalogu i tr\u017ei\u0161tu, mo\u017eete optimizovati kako B2C tako i B2B ponude.<\/td><\/tr><tr><td>Nakon \u0161to SELLERLOGIC u\u010dita podatke o proizvodima sa odabranih tr\u017ei\u0161ta, mo\u017eete optimizovati svoje ponude proizvoda pojedina\u010dno ili putem masovne obrade.<\/td><td>Nakon \u0161to SELLERLOGIC u\u010dita podatke o proizvodima sa odabranih tr\u017ei\u0161ta, mo\u017eete optimizovati svoje ponude proizvoda pojedina\u010dno ili putem masovne obrade<\/td><\/tr><\/tbody><\/table><\/figure><figure class=\"theme-wp-block wp-block-gallery aligncenter has-nested-images columns-default is-cropped desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center gb-responsive-795510-identifier wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-669019-identifier\"><img decoding=\"async\" width=\"844\" height=\"738\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132708\/Beautissu_renforce_bettwasche.png\" alt=\"Beautissu_renforce_bettwasche\" class=\"wp-image-55221\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132708\/Beautissu_renforce_bettwasche-407x356.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132708\/Beautissu_renforce_bettwasche-768x672.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/28132708\/Beautissu_renforce_bettwasche.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-207458-identifier\">Kako pove\u0107ava Repricer va\u0161e B2B prodaje?<\/h2><p class=\"theme-wp-block gb-responsive-864225-identifier\">SELLERLOGIC B2B Repricer za Amazon osigurava da su va\u0161i proizvodi konkurentno cenjeni na Amazon B2B tr\u017ei\u0161tu. Sa procesima vo\u0111enim ve\u0161ta\u010dkom inteligencijom, SELLERLOGIC Repricer reaguje br\u017ee i preciznije nego, na primer, ru\u010dne Repricer. Mo\u017eete se osloniti na to da \u0107e SELLERLOGIC va\u0161e proizvode listati po optimalnoj ceni, \u010dime pove\u0107ava va\u0161e \u0161anse da osvojite Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-850331-identifier\">Tako va\u0161e preduze\u0107e profitira od dinami\u010dke prilagodbe cena:<\/p><p class=\"theme-wp-block gb-responsive-92120-identifier\"><strong>Ve\u0107i prihodi i mar\u017ee<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-275013-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-534996-identifier\">Otvorite nove profitabilne prodajne kanale na platformi koja ve\u0107 sada nudi oko pet miliona potencijalnih B2B kupaca.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582163-identifier\">Potisnite svoju B2B konkurenciju kroz visoko dinami\u010dko odre\u0111ivanje cena.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760348-identifier\">Maksimizujte svoje B2B dobitke sa automatizovanim prilagodbama cena.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-607366-identifier\"><strong>Procesi vo\u0111eni ve\u0161ta\u010dkom inteligencijom<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-507350-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-739495-identifier\">Na\u0161 B2B Repricer vo\u0111en ve\u0161ta\u010dkom inteligencijom posti\u017ee br\u017ee rezultate i ve\u0107e mar\u017ee za va\u0161e preduze\u0107e.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-76621-identifier\">Izaberite izme\u0111u devet fleksibilnih cena strategija kako biste optimizovali svoj strate\u0161ki pristup.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-701836-identifier\"><strong>Efikasnost vremena i resursa<\/strong><\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305971-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-781167-identifier\">Automatske prilagodbe cena u realnom vremenu, koje su uskla\u0111ene sa trenutnom tr\u017ei\u0161nom situacijom, \u0161tede vam mnogo vremena tokom dana.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-719950-identifier\">Be\u0161avne funkcije uvoza i izvoza zna\u010dajno olak\u0161avaju va\u0161e upravljanje cenama i obezbe\u0111uju nesmetano poslovanje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-726754-identifier\">B2B prilago\u0111avanje cena od SELLERLOGIC je vi\u0161e od samo prilagodbe cena: Kompletnog re\u0161enja je 365 dana u godini neumorno na raspolaganju da maksimizira va\u0161 prihod.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-435701-identifier\"><em>Zvu\u010di kao dobar posao? Onda ne oklevajte, ve\u0107 zapo\u010dnite svoju 14-dnevnu probnu verziju SELLERLOGIC Repricer za Amazon jo\u0161 danas: <\/em><a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\"><em>Sada testirajte 14 dana besplatno<\/em><\/a><em>.<\/em><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-475729-identifier\">Top strategije koje dominiraju tr\u017ei\u0161tem<\/h3><p class=\"theme-wp-block gb-responsive-577775-identifier\">Gotovo sve prodaje na Amazonu prolaze kroz Buy Box. Bez obzira da li se prvenstveno bavite B2C ili B2B prodajom, da li prodajete brendove ili trgovinske proizvode, ili oboje istovremeno, SELLERLOGIC pove\u0107ava va\u0161e mar\u017ee kroz ve\u0107i udeo u Buy Box-u ili potiskivanje konkurenata. Sa slede\u0107im strategijama dominira\u0107ete svojom konkurencijom.<\/p><p class=\"theme-wp-block gb-responsive-113106-identifier\"><strong>Strategija \u201eBuy Box\u201c<\/strong><\/p><p class=\"theme-wp-block gb-responsive-864211-identifier\">Mnogi Repricer optimizuju na polju korpe, \u010desto samo tako \u0161to postavljaju cenu proizvoda \u0161to je mogu\u0107e ni\u017ee. Ovim pristupom se \u010desto mo\u017ee osvojiti Buy Box, ali istovremeno dolazi do ekstremnog pada cena. Ponekad trgovci \u010dak prodaju ispod svoje mar\u017ee \u2013 \u0161to je neprihvatljivo.<\/p><p class=\"theme-wp-block gb-responsive-575516-identifier\">Posebno kod SELLERLOGIC Repricer za Amazon je to \u0161to ne oslanja isklju\u010divo na najni\u017eu cenu, ve\u0107 u drugom koraku pove\u0107ava cenu na najvi\u0161i mogu\u0107i iznos. Tako se Buy Box ne dr\u017ei sa najni\u017eom, ve\u0107 sa najboljom cenom. Na taj na\u010din se \u010dak mo\u017ee pove\u0107ati profitna mar\u017ea pojedina\u010dnih proizvoda.<\/p><p class=\"theme-wp-block gb-responsive-618443-identifier\"><strong>Strategija \u201ePreko proizvoda\u201c<\/strong><\/p><p class=\"theme-wp-block gb-responsive-60660-identifier\">Za proizvo\u0111a\u010de i prodavce privatnih brendova, optimizacija cena preko proizvoda je zanimljiva. Ona prilago\u0111ava cenu u zavisnosti od sli\u010dnih listinga drugih Amazon trgovaca. Tako se obezbe\u0111uje da cena proizvoda ostane atraktivna uprkos promenljivim tr\u017ei\u0161nim uslovima, \u0161to dovodi do ve\u0107ih prodajnih brojeva i boljeg rangiranja u Amazon pretrazi.<\/p><p class=\"theme-wp-block gb-responsive-725866-identifier\">Za to se mo\u017ee definisati do 20 konkurentskih proizvoda putem ASIN-a, koje Repricer treba da uporedi. Tako\u0111e se mo\u017ee odrediti razmak cena. Primena strategije preko proizvoda ne samo da osigurava atraktivno odre\u0111ivanje cena, ve\u0107 istovremeno spre\u010dava previ\u0161e nisku cenu i s njom povezane gubitke mar\u017ee.<\/p><p class=\"theme-wp-block gb-responsive-366587-identifier\"><strong>Strategije zasnovane na prodaji i vremenskom okviru<\/strong><\/p><p class=\"theme-wp-block gb-responsive-100448-identifier\">U zavisnosti od industrije i proizvoda, prodaja robe je u velikoj meri zavisna od vremenskih i sezonskih efekata. Neki proizvodi se bolje prodaju u ve\u010dernjim satima, dok se drugi vi\u0161e prodaju u ranom letu. Takvi uticaji su poznati i u B2B poslovanju. Na Amazonu trgovci mogu stoga u odre\u0111enim trenucima tra\u017eiti vi\u0161e cene nego u drugim delovima dana ili godi\u0161njim dobima.<\/p><p class=\"theme-wp-block gb-responsive-530233-identifier\">Sa strategijama zasnovanim na prodaji i vremenskom okviru, cena se mo\u017ee automatski prilagoditi promenljivim uslovima. Ako se, na primer, prodaja pove\u0107a, cena tako\u0111e raste; ako potra\u017enja opadne, cena opada kako bi se stimulisala. Ritmovi, razmaci cena i jo\u0161 mnogo toga mogu se fleksibilno definisati od strane korisnika. Tako prodavci mogu, na primer, smanjiti svoju cenu kako bi pobolj\u0161ali vidljivost ponude \u2013 \u0161to je razumna strategija ako \u017eelite da nadma\u0161ite konkurenta ili ga potpuno potisnete sa tr\u017ei\u0161ta. Smanjenje ili pove\u0107anje cena mo\u017ee se tako\u0111e odmah odraziti na va\u0161 inventar. Niske cene, na primer, dovode do br\u017eeg tro\u0161enja va\u0161eg zaliha, dok vi\u0161e cene osiguravaju da va\u0161 inventar ne ponestane pre nego \u0161to vas va\u0161 proizvo\u0111a\u010d snabde novim proizvodima.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-806934-identifier layout-b2b\">\n\n\t\t<div class=\"text-banner-cta text-banner-b2b-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tNeograni\u010dena B2B mo\u0107 odre\u0111ivanja cena\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u017delite da testirate B2B Repricer SELLERLOGIC za va\u0161e B2B ponude na Amazonu? Registrujte se sada za 14-dnevnu besplatnu probu.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\t\tSaznajte vi\u0161e\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h4 class=\"theme-wp-block wp-block-heading gb-responsive-349621-identifier\">Dodatne prednosti za prodavce na tr\u017ei\u0161tu<\/h4><p class=\"theme-wp-block gb-responsive-426812-identifier\">Pored toga, u SELLERLOGIC Repricer za Amazon mogu se definisati odre\u0111ene metrike:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-415602-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-138413-identifier\">minimalna <strong>cena<\/strong> i <strong>maksimalna cena<\/strong>. Ovaj algoritam nikada ne prelazi ili ne dosti\u017ee, tako da trgovci imaju sigurnost da \u0107e dobiti svoju \u017eeljenu mar\u017eu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896223-identifier\"><strong>Tro\u0161kovi dostave<\/strong>: Tako\u0111e se mogu uneti i tako uticati na optimizaciju cena.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-340578-identifier\"><strong>FBA takse<\/strong>: Posebno za prodavce koji koriste Fulfillment by Amazon, nastali tro\u0161kovi su izuzetno va\u017eni. Obi\u010dno SELLERLOGIC Repricer \u010dak automatski preuzima ove iz Seller Central.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-484552-identifier\">ostali <strong>tro\u0161kovi<\/strong>: Iznajmljivanje skladi\u0161ta, tro\u0161kovi energije ili osoblja \u2013 \u0161ta god dodatno treba uzeti u obzir u kalkulaciji cena, tako\u0111e se mo\u017ee navesti.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-427918-identifier\">Ako tek po\u010dinjete sa Amazon B2B ili imate bilo kakva pitanja, slobodno se obratite SELLERLOGIC korisni\u010dkoj slu\u017ebi na <strong>+49 211 900 64 0<\/strong> ili putem email-a na <a href=\"mailto:cs-de@sellerlogic.com\">cs-de@SELLERLOGIC.com<\/a>. Amazon stru\u010dnjaci rado \u0107e vas savetovati o pitanjima vezanim za SELLERLOGIC usluge i prodaju na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-149676-identifier\">Zaklju\u010dak: Tako uspe\u0161no prodajete na Amazon B2B<\/h2><p class=\"theme-wp-block gb-responsive-541496-identifier\">Postoji jednostavan razlog za\u0161to je Amazon B2B tr\u017ei\u0161te u SAD-u tako uspe\u0161no i za\u0161to ve\u0107 bele\u017ei velike uspehe u EU i Ujedinjenom Kraljevstvu: I obim narud\u017ebi i vrednost narud\u017ebi su ve\u0107i, a \u0161ansa za dugoro\u010dnu vezu sa kupcima je ve\u0107a.<\/p><p class=\"theme-wp-block gb-responsive-763112-identifier\">Ova udobna situacija ne nastaje jednostavno tako \u0161to \u0107ete postaviti Amazon poslovni ra\u010dun i nadati se najboljem. Rad sa poslovnim kupcima zahteva prilagodljivost, kontinuirano pobolj\u0161anje prodajnih procesa i automatizaciju u odre\u0111enim oblastima, posebno kada je re\u010d o prilago\u0111avanju cena. Jer koliko god dinami\u010dan i disruptivan Amazon bio i verovatno \u0107e ostati, jedno mo\u017eete biti sigurni: cena \u0107e uvek biti odlu\u010duju\u0107i faktor za vidljivost va\u0161eg proizvoda, bez obzira na kupca i platformu. Dinami\u010dka strategija cena pouzdano pove\u0107ava vidljivost va\u0161eg proizvoda, za razliku od stati\u010dke strategije.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-214694-identifier layout-b2b\">\n\n\t\t<div class=\"text-banner-cta text-banner-b2b-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tNeograni\u010dena B2B mo\u0107 odre\u0111ivanja cena\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u017delite da testirate B2B Repricer SELLERLOGIC za va\u0161e B2B ponude na Amazonu? Registrujte se sada za 14-dnevnu besplatnu probu.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\t\tSaznajte vi\u0161e\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-77794-identifier\">\u010cesto postavljana pitanja<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1724248665437\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon B2B?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Business-to-Business (Amazon B2B) je deo Amazona koji se fokusira na trgovinu izme\u0111u preduze\u0107a. Pru\u017ea preduze\u0107ima platformu na kojoj mogu kupovati i prodavati proizvode, sli\u010dno kao na Amazonu za krajnje kupce.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1724248672849\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon Business?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Business je specijalno tr\u017ei\u0161te Amazona, koje je prilago\u0111eno potrebama preduze\u0107a. Omogu\u0107ava preduze\u0107ima da kupuju i prodaju proizvode i usluge, sli\u010dno kao na redovnom Amazon tr\u017ei\u0161tu, ali sa dodatnim funkcijama i prednostima za poslovne korisnike.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1724248704657\"><strong class=\"schema-faq-question\"><strong>Ko mo\u017ee koristiti Amazon B2B?<\/strong><\/strong> <p class=\"schema-faq-answer\">Usmereno je na preduze\u0107a svih veli\u010dina, od malih firmi do velikih korporacija, i nudi funkcije kao \u0161to su posebne cene za poslovne kupce, popusti na koli\u010dinu, jednostavnije procesiranje narud\u017ebi, alati za upravljanje tro\u0161kovima i jo\u0161 mnogo toga.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-423539-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Izvori slika u redosledu slika: \u00a9 SELLERLOGIC, \u00a9 Screenshot @ Amazon, \u00a9 Viks_jin \u2013\u00a0<a href=\"http:\/\/stock.adobe.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">stock.adobe.com<\/a>, \u00a9 Screenshot @ SELLERLOGIC<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Ako tra\u017eite nove na\u010dine da pove\u0107ate svoj promet, obavezno se pozabavite Amazon B2B. Poslovna tr\u017ei\u0161na platforma e-trgovinskog giganta ne samo da otvara Amazon trgovcima pristup 5 miliona potencijalnih novih kupaca, ve\u0107 se ve\u0107 pokazala kao uspe\u0161an model u SAD-u. Da li ste znali, na primer, da poslovni kupci na Amazonu naru\u010duju 81 % vi\u0161e nego<\/p>\n","protected":false},"author":3,"featured_media":54833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon B2B: Uspe\u0161na prodaja na Amazon Business<\/title>\n<meta name=\"description\" content=\"Amazon B2B vodi\u010d: Za\u0161to svaki online prodavac ima koristi od Amazon Business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Bals","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. 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Pru\u017ea preduze\u0107ima platformu na kojoj mogu kupovati i prodavati proizvode, sli\u010dno kao na Amazonu za krajnje kupce.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/#faq-question-1724248672849","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/#faq-question-1724248672849","name":"\u0160ta je Amazon Business?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Business je specijalno tr\u017ei\u0161te Amazona, koje je prilago\u0111eno potrebama preduze\u0107a. Omogu\u0107ava preduze\u0107ima da kupuju i prodaju proizvode i usluge, sli\u010dno kao na redovnom Amazon tr\u017ei\u0161tu, ali sa dodatnim funkcijama i prednostima za poslovne korisnike.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/#faq-question-1724248704657","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/#faq-question-1724248704657","name":"Ko mo\u017ee koristiti Amazon B2B?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Usmereno je na preduze\u0107a svih veli\u010dina, od malih firmi do velikih korporacija, i nudi funkcije kao \u0161to su posebne cene za poslovne kupce, popusti na koli\u010dinu, jednostavnije procesiranje narud\u017ebi, alati za upravljanje tro\u0161kovima i jo\u0161 mnogo toga.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229215"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229215\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/54833"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}