{"id":229218,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/"},"modified":"2023-01-05T15:29:47","modified_gmt":"2023-01-05T15:29:47","slug":"kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/","title":{"rendered":"Kros-proizvodna repricing \u2013 strategija (ne samo) za prodavce privatnih brendova"},"content":{"rendered":"

SELLERLOGIC se uvek trudi da stvara odli\u010dne proizvode koji omogu\u0107avaju Amazon prodavcima i prodava\u010dicama da prodaju bolje i ekonomski odr\u017eivije. Stvaranje novih i pobolj\u0161anje postoje\u0107ih proizvoda je centralni deo ovih napora. Pro\u0161irenje Repricer-a strategijom koja obuhvata sve proizvode je oboga\u0107enje za trgovce svih vrsta.<\/p>

Posebno kada se prodaju proizvodi privatnih brendova \u2013 koji se obi\u010dno nude samo od strane jednog prodavca \u2013 Buy Box se obi\u010dno automatski odr\u017eava i stoga se ne mora boriti za nju. Me\u0111utim, to ne zna\u010di da ovde nema konkurencije. Naprotiv, ona se odvija na drugom nivou \u2013 na stranici sa rezultatima pretrage, umesto na stranici sa detaljima proizvoda.<\/p>

Konkurencija na svim nivoima<\/h2>

Evo jednog primera iz prakse: Vi ste proizvo\u0111a\u010d posebno \u010dvrstih sportskih \u010darapa i \u017eelite da ih prodajete kao proizvod privatnog brenda na Amazonu. Postavljate \u010darape na Amazon i sada \u010dekate da one lete iz svojih polica u korpe kupaca. Uvereni ste da \u0107e va\u0161 novi proizvod posti\u0107i visoku vidljivost, jer na kraju ispunjavate sve relevantne uslove: imate dobar proizvod, visokokvalitetne fotografije na stranici sa detaljima proizvoda, dobru Amazon SEO<\/a> i \u2013 pre svega \u2013 nema konkurencije za Buy Box, jer prodajete preko privatnog brenda, a ne preko trgova\u010dke robe.<\/p>

Nakon nekoliko dana pregledate prodajne brojke i razo\u010darano utvr\u0111ujete da je rezultat prili\u010dno razo\u010daravaju\u0107i. Za\u0161to? Kratak pogled na rezultate pretrage otkriva vam odgovor. Kada se u Amazon pretrazi unese \u201esportske \u010darape\u201d, va\u0161e \u010darape se uop\u0161te ne pojavljuju, ali se pojavljuju \u010darape konkurencije \u2013 drugi prodavci privatnih brendova koji nude sli\u010dan proizvod. Pored toga, ti prodavci postavljaju svoje oglase po ceni koja je 15 % ni\u017ea. Upravo je to u ovom slu\u010daju presudna ta\u010dka.<\/p>\n\t

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\n\t\tSada proverite performanse Repricer!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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\u017delite li da testirate SELLERLOGIC Repricer?<\/strong><\/p>

Uverite se u na\u0161em alatu u sigurnom demo okru\u017eenju \u2013 bez obaveza i besplatno. Nemate \u0161ta da izgubite! Testirajte karakteristike i funkcije SELLERLOGIC Repricer-a u testnom okru\u017eenju \u2013 bez potrebe da pove\u017eete svoj Amazon nalog.<\/p>

P.S.: 14-dnevna probna faza vam je dostupna nakon registracije!<\/p>

Pokrenite demo sada<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevancija cene proizvoda preko Buy Box<\/h2>

Amazon je kao jedno od najusmerenijih na kupce kompanija na svetu, naravno, posve\u0107en tome da cene proizvoda na svojoj platformi budu \u0161to konkurentnije. To tako\u0111e zna\u010di da \u0107e prodavci koji prodaju po konkurentnim cenama i \u010dija je cena fleksibilna biti nagra\u0111eni ve\u0107om vidljivo\u0161\u0107u na platformi i shodno tome dobiti vi\u0161i rang.<\/p>

Na stranici sa rezultatima pretrage cena igra jednako veliku ulogu kao i na stranici sa detaljima proizvoda. Samo vizuelno, cene na rezultatima pretrage su namerno istaknute i upadaju kupcima u o\u010di pre nego \u0161to uop\u0161te pro\u010ditaju oglas.<\/p>

\"Cross<\/figure>

Ukratko: Odluke o kupovini Amazon kupaca i kupkinja u velikoj meri zavise od cene proizvoda. Naravno, verovatno \u0107e biti nekih prodavaca koji zbog konkurentnosti svojih proizvoda mogu da odre\u0111uju cene isklju\u010divo prema \u017eeljenoj mar\u017ei i potra\u017enji. Me\u0111utim, ve\u0107ina postavlja svoje cene i na osnovu konkurencije. Tako se osigurava da cena proizvoda ostane atraktivna, \u0161to pove\u0107ava prodajne brojke i samim tim i rangiranje u Amazon pretrazi.<\/p>

U gornjem navedenom primeru jedna od nekoliko ciljanih strategija bila bi prilago\u0111avanje cena ve\u0107 etabliranim proizvodima, odnosno sni\u017eavanje cena za 15 %. Me\u0111utim, to nije sve. Svi znamo da je Amazon jedna od najdinami\u010dnijih e-trgovinskih platformi na svetu i da se to odra\u017eava i na formiranju cena proizvoda. Dakle, ko \u017eeli uspe\u0161no da prodaje, mora da bude u toku. Ovo va\u017ei i za prodavce privatnih brendova kao i za prodavce trgova\u010dke robe.<\/p>

Re\u0161enje SELLERLOGIC<\/h2>

Strategija koja obuhvata sve proizvode od SELLERLOGIC omogu\u0107ava vam da uporedite odabrani proizvod sa do 20 sli\u010dnih konkurentskih proizvoda i prilagodite cenu u skladu s tim. Za to je potrebno samo da izvr\u0161ite slede\u0107e korake.<\/p>

  1. U Repricer idite na \u201eMoji proizvodi\u201d<\/li>
  2. Odabrati proizvod na koji \u0107e se primeniti strategija koja obuhvata sve proizvode<\/li>
  3. Na osnovu ASIN-a odrediti koje proizvode treba uzeti u obzir za pore\u0111enje.<\/li>
  4. Unesite koje razlike u cenama treba da imaju registrovani proizvodi u odnosu na va\u0161e proizvode. Ne zaboravite da stavite minus znak ako \u017eelite da prodajete po ni\u017eoj ceni (npr. \u201e-0,5″ ako \u017eelite da prodajete 50 centi jeftinije od konkurencije).<\/li><\/ol><\/div>
    \"Produkt\u00fcbergreifendes<\/a>
    Odabrati proizvod na koji \u0107e se primeniti strategija koja obuhvata sve proizvode.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Na osnovu ASIN-a odrediti koje proizvode treba uzeti u obzir za pore\u0111enje.<\/figcaption><\/figure>
    \"Produkt\u00fcbergreifendes<\/a>
    Unesite razlike u cenama u odnosu na konkurentski proizvod. U ovom slu\u010daju tra\u017eite 50 centi vi\u0161e od konkurencije.<\/figcaption><\/figure>

    Pode\u0161avanja se mogu dodatno prilagoditi va\u0161im \u017eeljama u okviru strategije, tako da mo\u017eete, na primer, staviti druge prodavce na crnu ili belu listu ili odabrati da li treba obuhvatiti samo FBA ili FBM prodavce. O ovim opcijama saznajte vi\u0161e u videu u nastavku.<\/p>

    Automatizovana optimizacija cena donosi vam jo\u0161 vi\u0161e prednosti: Primena strategije koja obuhvata sve proizvode ne samo da osigurava da va\u0161a cena ostane \u0161to atraktivnija, ve\u0107 istovremeno spre\u010dava previ\u0161e nisku cenu i s njom povezane gubitke mar\u017ee. Jer Repricer od SELLERLOGIC se uvek kre\u0107e unutar granica minimalnih i maksimalnih cena koje ste postavili. Tako\u0111e je mogu\u0107a automatska kalkulacija cena na osnovu va\u0161ih tro\u0161kova. Tako \u0107ete na najjednostavniji na\u010din o\u010duvati svoju profitabilnost!<\/p>

    U ovom \u010dlanku se fokusira na kori\u0161\u0107enje strategije koja obuhvata sve proizvode za prodavce privatnih brendova, pri \u010demu se ona mo\u017ee koristiti i za prodavce trgova\u010dke robe.<\/p>

    Primer iz prakse: Prodajete sportske \u010darape firme Adidas preko trgova\u010dke robe i prime\u0107ujete drugog prodavca koji prodaje sli\u010dne \u010darape firme Snocks preko Amazona i to veoma uspe\u0161no zahvaljuju\u0107i svojoj dinami\u010dnoj i konkurentnoj ceni. Uz pomo\u0107 strategije koja obuhvata sve proizvode od SELLERLOGIC, mo\u017eete se prilagoditi cenovnoj strategiji konkurenta i tako ostvariti vi\u0161e prodaja.<\/p>

    Detaljan uvid u na\u010din funkcionisanja i prednosti strategije repricing-a koja obuhvata sve proizvode mo\u017eete dobiti ovde:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Priznanje slike: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC se uvek trudi da stvara odli\u010dne proizvode koji omogu\u0107avaju Amazon prodavcima i prodava\u010dicama da prodaju bolje i ekonomski odr\u017eivije. Stvaranje novih i pobolj\u0161anje postoje\u0107ih proizvoda je centralni deo ovih napora. Pro\u0161irenje Repricer-a strategijom koja obuhvata sve proizvode je oboga\u0107enje za trgovce svih vrsta. Posebno kada se prodaju proizvodi privatnih brendova \u2013 koji se obi\u010dno<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1545,1692],"tags":[],"class_list":["post-229218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alati-za-prodavce-na-amazonu","category-u-svoje-ime"],"yoast_head":"\nProfitabilno iskoristite strategiju koja obuhvata sve proizvode<\/title>\n<meta name=\"description\" content=\"Oni koji \u017eele da zasene konkurenciju na osnovu ASIN-a potrebna im je strategija koja obuhvata sve proizvode od SELLERLOGIC. Testirajte je danas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profitabilno iskoristite strategiju koja obuhvata sve proizvode\" \/>\n<meta property=\"og:description\" content=\"Oni koji \u017eele da zasene konkurenciju na osnovu ASIN-a potrebna im je strategija koja obuhvata sve proizvode od SELLERLOGIC. Testirajte je danas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T15:29:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Kros-proizvodna repricing \u2013 strategija (ne samo) za prodavce privatnih brendova\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\"},\"wordCount\":1020,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"articleSection\":[\"Alati za prodavce na Amazonu\",\"U svoje ime\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/\",\"name\":\"Profitabilno iskoristite strategiju koja obuhvata sve proizvode\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/kros-proizvodna-repricing-strategija-ne-samo-za-prodavce-privatnih-brendova\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/01\/23135649\/produktuebergreifendes-repricing-sl.jpeg\",\"datePublished\":\"2023-01-05T15:29:47+00:00\",\"description\":\"Oni koji \u017eele da zasene konkurenciju na osnovu ASIN-a potrebna im je strategija koja obuhvata sve proizvode od SELLERLOGIC. 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