{"id":229224,"date":"2021-08-24T07:47:00","date_gmt":"2021-08-24T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ovako-nadmasujete-svoje-konkurente-na-amazonu-sa-dinamickom-cenovnom-politikom\/"},"modified":"2021-08-24T07:47:00","modified_gmt":"2021-08-24T07:47:00","slug":"ovako-nadmasujete-svoje-konkurente-na-amazonu-sa-dinamickom-cenovnom-politikom","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/ovako-nadmasujete-svoje-konkurente-na-amazonu-sa-dinamickom-cenovnom-politikom\/","title":{"rendered":"Ovako nadma\u0161ujete svoje konkurente na Amazonu sa Dinami\u010dkom Cenovnom Politikom!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133969-identifier\">Ko profesionalno prodaje na Amazonu, \u0440\u0430\u043d\u043e ili kasno se susre\u0107e sa jednom temom: Amazon Dinami\u010dka Cenovna Politika. Automatsko prilago\u0111avanje cena je ve\u0107 dugo uobi\u010dajeno, bilo da se radi o trgova\u010dkoj robi ili privatnom brendu. Repricing je postao sastavni deo online, pa \u010dak i offline sveta. \u010cak su se i kupci navikli na promene cena na Amazon tr\u017ei\u0161tima. Za razliku od repricinga, varijanta dinami\u010dke cene jo\u0161 uvek nije toliko poznata. Upravo zbog toga ima potencijal da pritisne konkurenciju.<\/p><p class=\"theme-wp-block gb-responsive-281121-identifier\">Me\u0111utim, posebno cene proizvoda konkurenata igraju veliku ulogu. Tako\u0111e, faktori kao \u0161to su mar\u017ea, najkupovnija doba dana ili \u017eeljena koli\u010dina prodaje se uzimaju u obzir kod dinami\u010dke cenovne politike. Na Amazonu Repricer ima mnogo \u2013 za\u0161to bi kompanije trebale da veruju alatu koji omogu\u0107ava dinami\u010dku cenovnu strategiju? Mogli bi da prilagode cene ru\u010dno ili jednostavno koriste besplatni repricing alat od Amazona. Ili mo\u017eda ipak ne?<\/p><p class=\"theme-wp-block gb-responsive-606474-identifier\">Spoiler: Zato \u0161to ne funkcioni\u0161e ili \u010dak \u0161teti.<\/p><p class=\"theme-wp-block gb-responsive-125194-identifier\">Za\u0161to je na Amazonu dinami\u010dka cenovna politika re\u0161enje? To \u0107emo zajedno otkriti u ovom blog postu.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-49921-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-114295-identifier\"><meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Dinami\u010dko prilago\u0111avanje cena na Amazonu: Definicija<\/strong><br>Pod \u201eDinami\u010dkom cenovnom politikom\u201c na Amazonu i generalno u eCommerce-u podrazumeva se prilago\u0111avanje cena putem softvera na osnovu trenutne tr\u017ei\u0161ne situacije. Posebno cene proizvoda konkurenata igraju veliku ulogu. Tako\u0111e, faktori kao \u0161to su mar\u017ea, najkupovnija doba dana ili \u017eeljena koli\u010dina prodaje se uzimaju u obzir kod dinami\u010dke cenovne politike.\u00a0<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-640220-identifier\" id=\"amazon-repricing-fur-fortgeschrittene-dynamisch-in-die-buy-box\">Amazon Repricing za napredne: Dinami\u010dno u Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-499346-identifier\">Promene cena su na Amazonu normalne, dinami\u010dke cene u u\u017eem smislu me\u0111utim jo\u0161 nije svako otkrio. Jasno je, \u010dim prodavci prilago\u0111avaju svoje cene putem <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/top-5-najboljih-i-najkorisnijih-alata-za-prodavce-na-amazonu-na-trzistu-vodic-2025\/\">alata<\/a>, govori se o <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvecih-gresaka-u-ponovnom-odredivanju-cena\/\">repricingu<\/a> \u2013 ali dinami\u010dno je tu \u010desto malo. Umesto toga, stroga pravila odre\u0111uju \u0161ta alat treba da radi pod kojim okolnostima. \u201eDinamika\u201c ovde obi\u010dno postoji samo u jednom pravcu, a to je prema dolje. <\/p><p class=\"theme-wp-block gb-responsive-651056-identifier\">To je dovelo do lo\u0161eg imena pravila zasnovanih ili stati\u010dnih Repricer i time repricinga uop\u0161te. Iako na Amazonu dobra dinami\u010dka cenovna strategija izgleda potpuno druga\u010dije. Jer, ako svi samo sni\u017eavaju svoje cene, to ne vodi nikuda osim do granica onoga \u0161to je jo\u0161 uvek mar\u017ea \u2013 ili \u010dak ispod toga. Takvi cenovni ratovi su postojali i jo\u0161 uvek postoje na online tr\u017ei\u0161tima. Me\u0111utim, prodavati bez profita ili \u010dak sa gubitkom nikada ne bi trebalo da bude opcija za biznis.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-380476-identifier\" id=\"manuelle-preisgestaltung-als-losung\">Ru\u010dno odre\u0111ivanje cena kao re\u0161enje?<\/h3><p class=\"theme-wp-block gb-responsive-611196-identifier\">Istovremeno, za Amazon prodavce je izuzetno va\u017eno da \u0161to vi\u0161e njihovih ponuda osvoji Buy Box, a <a href=\"https:\/\/www.onlinehaendler-news.de\/online-handel\/praxistipps\/23737-dynamic-pricing-amazon-buy-box-erobern\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">za to igra cena proizvoda odlu\u010duju\u0107u ulogu<\/a>. Uostalom, oko 90% svih transakcija se obavlja preko malog \u017eutog polja u gornjem desnom uglu stranice proizvoda. Ko se spusti na listu drugih prodavaca, jedva da dobija ne\u0161to od kola\u010da. Pored toga, uporno se dr\u017ei glasina da se Buy Box mo\u017ee osvojiti i zadr\u017eati samo sa najni\u017eom ponudom. <\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-803715-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-23794-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>\u0160ta je Buy Box?<\/strong><br>Buy Box je klju\u010dna ta\u010dka na Amazonu. Dinami\u010dka cenovna politika je va\u017ean deo strategije prodaje, ali ne i jedini. Pro\u010ditajte ovde za\u0161to je polje za korpu tako va\u017eno i kako da osigurate da va\u0161a ponuda osvoji Buy Box: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sve va\u017eno o polju za korpu<\/a>.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-520610-identifier\">\u0160ta onda? Ako stati\u010dne Repricer samo dovode do pada cena i negativnih mar\u017ei, da li je onda zaklju\u010dak da se cene proizvoda prilago\u0111avaju ru\u010dno? Ovaj put je izvodljiv ako imate maksimalno pet proizvoda i radite najmanje 24 sata dnevno. Jer, za to bi kompanije izme\u0111u ostalog morale:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-368140-identifier wp-block-list\"><li class=\"theme-wp-block\">sve svoje konkurente imati na oku,<\/li><li class=\"theme-wp-block\">poznavati njihove dnevne <a href=\"https:\/\/www.sellerlogic.com\/sr\/resources\/wb-en-202002\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box-metrike<\/a>, <\/li><li class=\"theme-wp-block\">pratiti razlike u cenama<\/li><li class=\"theme-wp-block\">i prilago\u0111avati svoje cene vi\u0161e puta dnevno u skladu s tim i testirati s kojom razlikom u ceni se mo\u017ee zadr\u017eati polje za korpu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-549457-identifier\">Ne zvu\u010di samo nerealno, ve\u0107 to i jeste.<\/p><p class=\"theme-wp-block gb-responsive-453502-identifier\">Lo\u0161a vest je da \u010dovek jednostavno ne mo\u017ee da izmeri sve faktore koji uti\u010du jedni na druge i koji oblikuju algoritamske mehanizme odlu\u010divanja, koji odre\u0111uju ponudu u polju za korpu. Dobra vest je da to niko ne mora, jer postoji inteligentni softver za dinami\u010dku cenovnu politiku za eCommerce.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-788828-identifier\" id=\"was-machen-amazon-tools-mit-dynamic-pricing-technologie-anders\">\u0160ta rade Amazon alati sa tehnologijom dinami\u010dke cenovne politike druga\u010dije?<\/h3><div class=\"wp-block-image gb-responsive-37583-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"317\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg\" alt=\"Tako nadma\u0161ujete svoje konkurente na Amazonu sa Dinami\u010dkom Cenovnom Politikom!\" class=\"wp-image-12718\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-407x153.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy-768x288.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141124\/amazon-dynamic-pricing-algorithm-strategy.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-953112-identifier\">Pitanje je sada, za\u0161to dinami\u010dke cene poma\u017eu Amazon prodavcima ne samo da spre\u010de cenovni rat, ve\u0107 \u010dak mogu da osiguraju da cena proizvoda dugoro\u010dno raste. Da, dobro ste pro\u010ditali, razlika u ceni proizvoda mo\u017ee se na Amazonu pomeriti navi\u0161e zahvaljuju\u0107i dinami\u010dkoj cenovnoj politici. Ali o tome vi\u0161e kasnije.<\/p><p class=\"theme-wp-block gb-responsive-472480-identifier\">Prvo je va\u017eno znati kako funkcioni\u0161e inteligentni, dinami\u010dki Repricer. On neprekidno analizira tr\u017ei\u0161nu situaciju i registruje svaku promenu cene ili pomeranje u strukturi konkurenata na proizvodu. Na osnovu ove mase podataka, cene korisnika se prilago\u0111avaju \u2013 i to ne prema istim pravilima kao \u0161to to \u010dine stati\u010dki alati, ve\u0107 prilago\u0111ene zahtevima tr\u017ei\u0161ta i sopstvenom tr\u017ei\u0161nom udelu.<\/p><p class=\"theme-wp-block gb-responsive-806667-identifier\">Ako Amazon sada javi softveru da je korisnik sa odre\u0111enom cenom osvojio Buy Box, tada bi posao pravila zasnovanog Repricer poput onog od Amazona bio zavr\u0161en. Alati za dinami\u010dku cenovnu politiku kao \u0161to je SELLERLOGIC Repricer me\u0111utim ponovo podi\u017eu cenu proizvoda korisnika, sve dok se ne postavi optimalna, dakle najvi\u0161a mogu\u0107a cena, sa kojom se Buy Box jo\u0161 mo\u017ee zadr\u017eati.<\/p><p class=\"theme-wp-block gb-responsive-656802-identifier\">Jer, kao \u0161to je re\u010deno: nije nu\u017eno najni\u017ea cena koja dobija polje za korpu, ve\u0107 i vreme isporuke, na\u010din isporuke i mnogi drugi faktori igraju veliku ulogu. Na ovaj na\u010din <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">SELLERLOGIC Repricer ne samo da osigurava Buy Box, ve\u0107 i najvi\u0161u mogu\u0107u cenu<\/a> za korisnika, \u010dime istovremeno pove\u0107ava prodaju i mar\u017eu. <\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-842557-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-555171-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Amazons interne razlike u cenama<br><\/strong>Usput: Amazon interno postavlja odre\u0111enu razliku u cenama za svaki proizvod, unutar koje su ponude kvalifikovane da osvoje Buy Box. Kori\u0161\u0107enjem Amazon-Repricer-a koji podr\u017eavaju dinami\u010dku cenovnu politiku, ova razlika u cenama mo\u017ee se pomeriti navi\u0161e, tako da se Buy Box mo\u017ee zadr\u017eati sa sve vi\u0161im cenama.<\/span><\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iUmVwcmljaW5nIGxlaWNodCBnZW1hY2h0IiB3aWR0aD0iNTAwIiBoZWlnaHQ9IjI4MSIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9PREFaZWI1TWVCaz9mZWF0dXJlPW9lbWJlZCIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlOyB3ZWItc2hhcmUiIHJlZmVycmVycG9saWN5PSJzdHJpY3Qtb3JpZ2luLXdoZW4tY3Jvc3Mtb3JpZ2luIiBhbGxvd2Z1bGxzY3JlZW4+PC9pZnJhbWU+\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-713517-identifier\" id=\"und-private-label-auf-die-richtige-strategie-kommt-es-an\">A privatni brend? Na pravoj strategiji se radi!<\/h2><p class=\"theme-wp-block gb-responsive-270079-identifier\">Zbog fokusiranja mnogih alata na Buy Box nije iznena\u0111uju\u0107e \u0161to je na Amazonu dinami\u010dko repricing posebno rasprostranjeno me\u0111u prodavcima trgova\u010dke robe. Me\u0111utim, zaista dobri alati mogu jo\u0161 vi\u0161e i nude pored potpuno automatskog prilago\u0111avanja cena za polje za korpu i druge strategije optimizacije. Na taj na\u010din, takvi alati postaju zanimljivi i za prodavce <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/privatna-oznaka-na-amazonu-prednosti-nedostaci-i-kako-uspesno-trgovati-sa-sopstvenom-markom\/\" target=\"_blank\" rel=\"noreferrer noopener\">privatnih brendova<\/a>, koji obi\u010dno automatski zauzimaju Buy Box sa svojim listingom.<\/p><p class=\"theme-wp-block gb-responsive-525421-identifier\">Tu spadaju, na primer, strategije zasnovane na vremenskom periodu i prodaji, koje omogu\u0107avaju prilago\u0111avanje cene u zavisnosti od doba dana ili trenutne potra\u017enje na Amazonu. Dinami\u010dka cenovna politika u eCommerce-u putem softvera je tako\u0111e sposobna da pobolj\u0161a rangiranje listinga u Amazon pretrazi ili podstakne potra\u017enju.<\/p><p class=\"theme-wp-block gb-responsive-209233-identifier\">Ako se na Amazonu primete mnoge promene cena proizvoda privatnog brenda, to verovatno tako\u0111e ima veze sa kori\u0161\u0107enjem Repricer-a. SELLERLOGIC Repricer tako\u0111e nudi takve strategije cena. Tu spadaju, na primer,<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-848714-identifier wp-block-list\"><li class=\"theme-wp-block\">strategija \u201ePush\u201c,<\/li><li class=\"theme-wp-block\">strategija \u201eDaily Push\u201c,<\/li><li class=\"theme-wp-block\">strategija \u201ePozicija\u201c i<\/li><li class=\"theme-wp-block\">ru\u010dna strategija<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-549042-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"Tako nadma\u0161ujete svoje konkurente na Amazonu sa Dinami\u010dkom Cenovnom Politikom!\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-469564-identifier\" id=\"der-amazon-marketplace-und-dynamic-pricing-ist-das-legal\">Amazon Marketplace i dinami\u010dka cenovna politika: Da li je to legalno?<\/h2><p class=\"theme-wp-block gb-responsive-37846-identifier\">Jasan odgovor: Da! Amazon ima \u010dak i interes za to, jer dinami\u010dko prilago\u0111avanje cena ne samo da omogu\u0107ava prodavcima da pove\u0107aju svoju mar\u017eu \u2013 Amazon tako\u0111e generi\u0161e ve\u0107i prihod u obliku provizije. \u0160to je tr\u017ei\u0161te privla\u010dnije za nove prodavce, to \u0107e vi\u0161e ponuda biti postavljeno, \u0161to opet privla\u010di nove kupce.<\/p><p class=\"theme-wp-block gb-responsive-944331-identifier\">To se odra\u017eava i u tome \u0161to su alati za dinami\u010dku cenovnu politiku na Amazonu dostupni putem AWS interfejsa i da dobavlja\u010di moraju pro\u0107i opse\u017ene revizije kako bi, na primer, akreditovali sigurnost svojih servera.<\/p><div class=\"wp-block-image gb-responsive-309753-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg\" alt=\"Tako nadma\u0161ujete svoje konkurente na Amazonu sa Dinami\u010dkom Cenovnom Politikom!\" class=\"wp-image-12726\" width=\"422\" height=\"281\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141122\/dynamic-pricing-strategy-amazon.jpeg 844w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-805179-identifier\" id=\"fazit-auf-amazon-ist-dynamic-pricing-auf-dem-vormarsch\">Zaklju\u010dak: Na Amazonu je dinami\u010dka cenovna politika u porastu<\/h2><p class=\"theme-wp-block gb-responsive-744713-identifier\">Amazon bez dinami\u010dkog odre\u0111ivanja cena je te\u0161ko zamisliti, iako jo\u0161 nisu svi prodavci prepoznali prednosti. U budu\u0107nosti \u0107e posebno biti uspe\u0161ni oni prodavci koji upravljaju svojim cenama putem inteligentnog Big Data softvera. Ve\u0107 sada <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\" target=\"_blank\" rel=\"noreferrer noopener\">studija pokazuje da ve\u0107 50% ponuda vr\u0161i vi\u0161e od 14 promena cena dnevno i da je dinami\u010dko repricing na Amazonu profitabilnije<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-124867-identifier\">Ova studija jasno pokazuje: Ko \u017eeli uspe\u0161no prodavati na Amazonu, dugoro\u010dno ne mo\u017ee da izbegne bavljenje repricingom. Pri tome se mora obavezno obratiti pa\u017enja na to da se radi o dinami\u010dkom alatu koji se mo\u017ee prilagoditi potrebama korisnika.<\/p><p class=\"theme-wp-block gb-responsive-443613-identifier\"><strong>\u010cesto postavljana pitanja<\/strong><\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1628839245019\"><strong class=\"schema-faq-question\">\u0160ta je dinami\u010dko odre\u0111ivanje cena?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Pod \u201edinami\u010dkim odre\u0111ivanjem cena\u201c na Amazonu, kao i u e-trgovini generalno, podrazumeva se prilago\u0111avanje cena putem softvera na osnovu trenutne tr\u017ei\u0161ne situacije. Posebno cene proizvoda konkurenata igraju veliku ulogu, ali se uzimaju u obzir i faktori kao \u0161to su mar\u017ea, najkupovnija doba dana ili drugi faktori.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839261568\"><strong class=\"schema-faq-question\">Koje su prednosti i nedostaci dinami\u010dkog odre\u0111ivanja cena?<\/strong> <p class=\"schema-faq-answer\">U pore\u0111enju sa pravilima zasnovanim Repricern, alati za dinami\u010dko odre\u0111ivanje cena koriste\u0107i velike podatke uzimaju u obzir mnogo razli\u010ditih faktora prilikom prilago\u0111avanja cena. Na taj na\u010din mogu mnogo efikasnije reagovati na pomeranja unutar strukture cena na tr\u017ei\u0161tu. Pored toga, na primer, SELLERLOGIC Repricer pove\u0107ava cenu proizvoda nakon dobitka Buy Box, tako da ne dolazi do cene borbe. S druge strane, trgovci:ice moraju delimi\u010dno predati kontrolu i verovati alatu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839291282\"><strong class=\"schema-faq-question\">Za koje proizvode su alati za ponovno odre\u0111ivanje cena korisni?<\/strong> <p class=\"schema-faq-answer\">Pre svega kod trgova\u010dke robe gotovo je nemogu\u0107e prodavati uspe\u0161no na Amazonu bez Repricer. Jer za ru\u010dno prilago\u0111avanje cena de\u0161ava se previ\u0161e promena cena dnevno. Ali i proizvodi sa privatnom oznakom mogu imati koristi od strategija zasnovanih na vremenskim periodima i prodaji koje SELLERLOGIC Repricer nudi.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839318876\"><strong class=\"schema-faq-question\">Koji faktori igraju ulogu u dinami\u010dkom odre\u0111ivanju cena?<\/strong> <p class=\"schema-faq-answer\">Najva\u017eniji faktor su cene i promene cena konkurenata, kao i op\u0161ti razvoj cena. Ali i na\u010din isporuke (FBA vs. FBM), brzina isporuke, trenutna potra\u017enja ili op\u0161ta performansa prodavca mogu biti va\u017eni.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1628839334491\"><strong class=\"schema-faq-question\">Da li je dinami\u010dko odre\u0111ivanje cena dozvoljeno?<\/strong> <p class=\"schema-faq-answer\">Da, u e-trgovini generalno, kao i na Amazonu, dinami\u010dko ponovno odre\u0111ivanje cena je dozvoljeno.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-336071-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9ZinetroN \u2013 stock.adobe.com \/ \u00a9Alex from the Rock \u2013 stock.adobe.com \/ \u00a9Blue Planet Studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Ko profesionalno prodaje na Amazonu, \u0440\u0430\u043d\u043e ili kasno se susre\u0107e sa jednom temom: Amazon Dinami\u010dka Cenovna Politika. Automatsko prilago\u0111avanje cena je ve\u0107 dugo uobi\u010dajeno, bilo da se radi o trgova\u010dkoj robi ili privatnom brendu. Repricing je postao sastavni deo online, pa \u010dak i offline sveta. \u010cak su se i kupci navikli na promene cena na<\/p>\n","protected":false},"author":3,"featured_media":28593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dinami\u010dko odre\u0111ivanje cena na Amazonu: Kako prodavci pove\u0107avaju svoje prihode<\/title>\n<meta name=\"description\" content=\"Dinami\u010dko odre\u0111ivanje cena je klju\u010dno na Amazonu za uspe\u0161an posao. 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