{"id":229227,"date":"2025-01-13T09:38:44","date_gmt":"2025-01-13T09:38:44","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-transparency-program-2025-kako-amazon-se-bori-protiv-piraterije-proizvoda\/"},"modified":"2025-01-13T09:38:44","modified_gmt":"2025-01-13T09:38:44","slug":"amazon-transparency-program-2025-kako-amazon-se-bori-protiv-piraterije-proizvoda","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-transparency-program-2025-kako-amazon-se-bori-protiv-piraterije-proizvoda\/","title":{"rendered":"Amazon Transparency Program 2025 &#8211; Kako Amazon se bori protiv piraterije proizvoda"},"content":{"rendered":"<h2 class=\"theme-wp-block wp-block-heading gb-responsive-330031-identifier\">Jasna vizija \u2013 Za\u0161to Amazon Transparency Program postoji<\/h2><p class=\"theme-wp-block gb-responsive-724664-identifier\">Izve\u0161taj <a href=\"https:\/\/www.oecd.org\/en\/publications\/trends-in-trade-in-counterfeit-and-pirated-goods_g2g9f533-en.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OECD-a<\/a> od pre nekoliko godina analizira koli\u010dinu falsifikovanih i piratskih proizvoda u globalnoj trgovini, procenjuju\u0107i obim od 509 milijardi USD (3,3% svetske trgovine) u 2016. godini, u pore\u0111enju sa 2,5% u 2013. godini. Isti\u010de zna\u010dajne rizike za IP, sa Kinom i Hongkongom kao glavnim izvorima, i nagla\u0161ava potrebu za koordiniranom politikom i sprovo\u0111enjem. Amazon Transparency Program je primer ove vrste sprovo\u0111enja. <\/p><p class=\"theme-wp-block gb-responsive-625344-identifier\">U 2020. godini, Amazon je sortirala i uni\u0161tila 2 miliona falsifikovanih proizvoda iz svog skladi\u0161ta. Jo\u0161 10 milijardi proizvoda je blokirano ili uop\u0161te nije uklju\u010deno u asortiman proizvoda. Prema Amazonu, oko 700 miliona dolara i 10.000 zaposlenih se koristi za spre\u010davanje prevara. Prvenstveno, Amazon se oslanja na ve\u0161ta\u010dku inteligenciju i druge tehni\u010dke alate. Ovo je namenjeno za otkrivanje falsifikovanih naslova i njihovo uklanjanje iz trgovine. U 2021. godini, pribli\u017eno 15.000 brend proizvo\u0111a\u010da je u\u010destvovalo u programu i iskoristilo njegove prednosti. (<a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/e-commerce-das-milliarden-problem-wie-amazons-fahnder-gegen-produktfaelscher-kaempfen\/27709836.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Izvor<\/a>)<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-535119-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/06\/23140312\/Christoph-Nolte-Logo.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Ovo je gostuju\u0107i post od<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Nolte Digital<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Zajedno \u0107emo prona\u0107i va\u0161e optimalne strategije online marketinga. Pri tome uzimamo u obzir najva\u017enije kanale iz perspektive konsultantske agencije za online marketing i konsultantske agencije za e-trgovinu. Implementaciju vr\u0161e mi ili jedna od na\u0161ih odabranih partnerskih agencija iz raznih oblasti. Za va\u0161 uspeh, radimo zajedno sa iskusnim profesionalcima iz eCommerce-a, marketinga, finansija i tehnologije. Od startapova do malih ili srednjih preduze\u0107a (MSP) do velikih korporacija, mi i na\u0161i partneri \u0107emo vas pratiti u va\u0161em razvoju i procesu optimizacije. Kontakt na <a href=\"https:\/\/nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">https:\/\/nolte-digital.de\/<\/a>.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-933522-identifier\">Pitanje je da li je falsifikovanje veliki problem. Pogledajmo Nema\u010dku kao primer. Odgovor daje nema\u010dki izve\u0161taj o carini iz 2021. godine. 18 miliona artikala je zaplenjeno od strane nema\u010dke carine u 2021. godini. To odgovara vrednosti od 315 miliona evra. Tri puta vi\u0161e artikala je zaplenjeno u 2021. nego u 2019. godini, a zaplenjena vrednost dobara je porasla za 40 % od 2019. do 2021. godine. Izve\u0161taj o carini navodi da vi\u0161e od polovine falsifikovanih artikala dolazi iz Narodne Republike Kine.<\/p><p class=\"theme-wp-block gb-responsive-693900-identifier\">Prethodni deo je pokazao da je piraterija proizvoda i falsifikovani proizvodi faktor tro\u0161kova koji se ne sme potceniti. U slede\u0107em delu se opisuje kako re\u0161enje Amazona poku\u0161ava da se uhvati u ko\u0161tac s ovim problemom. \u0160ta je Transparency Program i kako se koristi bi\u0107e obja\u0161njeno detaljnije u nastavku.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-610554-identifier\"><strong>Amazonski odgovor na pirateriju proizvoda i falsifikovane proizvode<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-369102-identifier\">Za koga je Transparency Program na Amazonu prikladan? Po\u0161to se program odnosi na za\u0161titu \u017eigova, program je prvenstveno namenjen podr\u0161ci kompanijama koje imaju registrovane \u017eigove kod Amazona (Amazon Brand Registry). Svaki proizvo\u0111a\u010d ili vlasnik brenda mo\u017ee biti pogo\u0111en piraterijom proizvoda. U kojoj meri je neka kompanija pogo\u0111ena falsifikovanim proizvodima te\u0161ko je proceniti. A jo\u0161 vi\u0161e, ve\u0107ina kompanija nije svesna obima u kojem piraterija proizvoda postoji. Velike kompanije imaju svoje odeljenja koja se bave isklju\u010divo piraterijom proizvoda. Me\u0111utim, za manje kompanije, takav veliki napor je neekonomi\u010dan i stoga nije mogu\u0107. Za kompanije koje nemaju svoje pravno odeljenje, ali su registrovale svoje \u017eigove kod Amazona, Transparency Program je velika pomo\u0107 u preduzimanju akcije protiv falsifikovanih dobara.<\/p><p class=\"theme-wp-block gb-responsive-753878-identifier\">Pored finansijske \u0161tete, la\u017ene ocene i recenzije se daju doti\u010dnom proizvodu. Kao rezultat toga, proizvodi dobijaju negativnu ocenu, iako su la\u017eni proizvodi ocenjeni. Me\u0111utim, to nije o\u010digledno kupcu.<\/p><p class=\"theme-wp-block gb-responsive-767170-identifier\">Amazon Transparency Program je trenutno (2025) dostupan u slede\u0107im zemljama:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-947595-identifier\"><li class=\"theme-wp-block gb-responsive-416214-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sjedinjene Ameri\u010dke Dr\u017eave<\/li><li class=\"theme-wp-block gb-responsive-756454-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kanada<\/li><li class=\"theme-wp-block gb-responsive-950062-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nema\u010dka<\/li><li class=\"theme-wp-block gb-responsive-817452-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Francuska<\/li><li class=\"theme-wp-block gb-responsive-691576-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Italija<\/li><li class=\"theme-wp-block gb-responsive-121395-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0160panija<\/li><li class=\"theme-wp-block gb-responsive-944772-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Australija<\/li><li class=\"theme-wp-block gb-responsive-986915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Japan<\/li><li class=\"theme-wp-block gb-responsive-916349-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Indija<\/li><li class=\"theme-wp-block gb-responsive-834568-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ujedinjeno Kraljevstvo<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193174-identifier\">Samo kupci iz zemalja u kojima je program dostupan mogu ga koristiti.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-110113-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/02\/23140438\/a-hijacking-amazon-prime-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"a hijacking amazon prime\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-hijacking\/\">Amazon Hijacking: How to Protect Your Business<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Podrazumeva se da je Amazon ogromno i stalno promenljivo tr\u017ei\u0161te koje omogu\u0107ava prodavcima da iskoriste mnoge prilike u smislu e-trgovine. Ali ne igraju svi po pravilima. Saznajte ovde \u0161ta je otmica liste i kako se mo\u017eete za\u0161tititi od nje. Uklju\u010duju\u0107i na\u0161 vebinar sa advokatom Davidom Millerom!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-361471-identifier\"><strong>Transparency QR kod od Amazona &#8211; Kako izgleda pe\u010dat odobrenja?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-870606-identifier\">Re\u0161enje koje Amazon nudi svojim FBA prodavcima je pe\u010dat. Ovaj pe\u010dat se dodeljuje proizvo\u0111a\u010du ili vlasniku brenda. Pe\u010dat je dodeljen ASIN-u. Posebna karakteristika ovog pe\u010data je da svaki ima svoj jedinstveni QR kod. Tj. svaki proizvod ima svoj ID. Kopiranje pe\u010data stoga nije mogu\u0107e, jer bi sistem prepoznao da je dupliran.<\/p><p class=\"theme-wp-block gb-responsive-914394-identifier\">Svaki proizvod odobren za Transparency mora imati svoj nalepnicu sa QR kodom. QR kod mora biti jasno prikazan na spoljnjem pakovanju svake jedinice proizvoda. QR kod se tako\u0111e naziva Transparency 2D barkod. Nalepnica sa QR kodom mo\u017ee se prepoznati po posebnom Transparency (T simbolu) i prodavac mo\u017ee birati izme\u0111u tri dizajna nalepnica. Nalepnice su malo razli\u010dite. Me\u0111utim, na svim nalepnicama postoji ponavljaju\u0107i obrazac. QR kod je prikazan iza T simbola. Transparency simbol je obi\u010dno u plavoj nijansi. Po defaultu, kvadratni QR kod se \u0161tampa u crno-beloj boji. Nalepnice sa QR kodom se u nastavku nazivaju nalepnicama. Ovo je tako\u0111e trenutni naziv Amazona za nalepnice.<\/p><p class=\"theme-wp-block gb-responsive-771286-identifier\">QR kodovi (nalepnice) su dostupni u razli\u010ditim veli\u010dinama:<\/p><p class=\"theme-wp-block gb-responsive-696832-identifier\">&#8211; Nalepnica 1 &#8211; veli\u010dina: 2,8 x 2,8 cm<\/p><p class=\"theme-wp-block gb-responsive-199363-identifier\">&#8211; Nalepnica 2 &#8211; veli\u010dina: 4,5 x 2 cm<\/p><p class=\"theme-wp-block gb-responsive-653216-identifier\">&#8211; Nalepnica 3 &#8211; veli\u010dina: 3,5 x 3,5 cm<\/p><p class=\"theme-wp-block gb-responsive-345638-identifier\">Transparency kod je alfanumeri\u010dka vrednost koja se sastoji od 26 cifara, po\u010dinje sa AZ ili ZA (\u0161to \u010dini ukupno 29 cifara, po\u0161to je AZ\/ZA prefiks odvojen od po\u010dasti dvota\u010dkom), ili 38-cifreni SGTIN. (<a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G202008510?language=de_DE&amp;ref=efph_G202008510_cont_G201100910\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Izvor<\/a>)<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-412867-identifier\"><strong>Transparency nalepnice &#8211; Kako funkcioni\u0161e za\u0161tita brenda Amazona?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-791649-identifier\">Nalepnice se mogu naru\u010diti od <a href=\"https:\/\/www.finelinetech.com\/transparency-by-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fineline Tech<\/a>. U budu\u0107nosti \u0107e Transparency simbol tako\u0111e biti prikazan u Amazon online prodavnici ako je u pitanju Transparency proizvod. Tada \u0107e biti mogu\u0107e direktno na Amazon platformi videti da li je proizvod originalan. T simbol sa tekstom \u201cVerifikovano od strane Transparency\u201d \u0107e biti prikazan. Vi\u0161e informacija o proizvodu bi\u0107e dostupno putem \u201cSaznajte vi\u0161e\u201d.<\/p><p class=\"theme-wp-block gb-responsive-224445-identifier\">Nalepnice se mogu nabaviti na razli\u010dite na\u010dine. S jedne strane, odgovaraju\u0107i broj nalepnica mo\u017ee se naru\u010diti od pru\u017eaoca usluga, koje se zatim \u0161alju kao nalepnice. Druga opcija je da nalepnice od\u0161tampate sami. U tu svrhu, samolepljive nalepnice se mogu naru\u010diti od Amazona ili pru\u017eaoca usluga, koje imaju odgovaraju\u0107i T simbol na nalepnici. QR kod se zatim \u0161tampa na samim listovima prema potrebi. Po\u0161to je svaki QR kod jedinstven, bezbednost je ovde dodatno garantovana.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-541810-identifier\"><strong>Amazon FBA dostava &#8211; Kako se svaki artikal proverava na autenti\u010dnost<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-618175-identifier\">Svaki artikal, bilo da se prodaje na Amazonu ili u sopstvenoj online prodavnici, treba ovu nalepnicu. Na taj na\u010din se mo\u017ee osigurati tokom celog procesa prodaje da je u pitanju originalan proizvod. Prilikom isporuka, Amazon skenira artikal i proverava da li je u pitanju Transparency artikal. Najkasnije kada Amazon \u0161alje artikal, svaki Transparency kod se skenira i proverava na autenti\u010dnost. I Amazon artikli i artikli od prodajnih partnera se skeniraju i proveravaju. Po\u0161to Amazon automatski proverava sve artikle u svom procesu isporuke, obezbe\u0111uje se visok nivo bezbednosti. Pored Amazona, postoji i provera za prodavce koji sami vr\u0161e isporuku. U ovom slu\u010daju, Amazon obezbe\u0111uje nasumi\u010dnu proveru. Na taj na\u010din, dodatni artikli mogu biti provereni od strane Amazona i to se mo\u017ee raditi kod svih prodavaca. Me\u0111utim, potpuna provera kod svih trgovaca nije mogu\u0107a, jer ima previ\u0161e proizvoda i prodavaca.<\/p><p class=\"theme-wp-block gb-responsive-15619-identifier\">Ako se na Amazonu prona\u0111u neautenti\u010dni proizvodi, oni se sortiraju i obra\u0111uju odvojeno. Vr\u0161i se nova provera prona\u0111enog artikla. Ako je artikal falsifikovan, artikal \u0107e biti oduzet od strane Amazona i kasnije uni\u0161ten. Nakon \u0161to se prona\u0111e falsifikovani artikal, listing artikla na Amazon prodavcu \u0107e biti blokiran kako bi se spre\u010dila budu\u0107a cirkulacija falsifikovanih proizvoda. Ako se to dogodi vi\u0161e od jednom, Amazon prodavac \u0107e biti upozoren i ka\u017enjen od strane Amazona. To mo\u017ee dovesti do blokiranja celog Amazon Seller naloga.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-279686-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tOtkrijte svoj potencijal rasta\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProdajete li sa profitom? Odr\u017eavajte svoju profitabilnost sa SELLERLOGIC Business Analytics za Amazon. Sada testirajte 14 dana.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tSaznajte vi\u0161e\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-363652-identifier\"><strong>Marketing brenda &#8211; Amazon kupci mogu sami proveriti va\u0161e artikle i dobiti informacije<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-749969-identifier\">Pored Amazona i prodavaca koji sami vr\u0161e isporuku, kupci tako\u0111e mogu saznati da li je u pitanju originalan proizvod. Ovo daje kupcima priliku da sami provere pe\u010dat odobrenja i osiguraju da je u pitanju pravi proizvod. Potrebno je da kupci preuzmu Transparency aplikaciju za Apple-ov iOS iz App Store-a ili za Android iz Google Play prodavnice. Uz aplikaciju, QR kod mo\u017ee biti skeniran i vr\u0161i se provera skenirane nalepnice. Nakon provere, kupac dobija zelenu kva\u010dicu za originalan proizvod. Ovo obave\u0161tava kupca da nije u pitanju falsifikovani artikal. U slu\u010daju falsifikovanog artikla, prikazuje se crveni krst. Tada kupac mo\u017ee pretpostaviti da nije u pitanju originalan artikal. Ima zatim mogu\u0107nost da obavesti Amazon i vrati artikal.<\/p><p class=\"theme-wp-block gb-responsive-581751-identifier\">Pored aspekta izbegavanja falsifikovanih artikala, postoji i mogu\u0107nost komunikacije informacija o sopstvenom brendu kupcima. Ovaj takozvani &#8220;marketing brenda&#8221; poma\u017ee brendu da postane prepoznatljiviji. Nakon \u0161to je QR kod skeniran, mogu se prikazati dodatne informacije o proizvodu ili brendu. Razli\u010diti detalji o proizvodu su ovde zamislivi. Na primer, mogu se pru\u017eiti op\u0161te informacije o proizvodu. Ovo bi moglo uklju\u010divati sastojke, materijale ili alergene. Pored op\u0161tih informacija o proizvodu, mogu se \u010duvati informacije o pojedina\u010dnom artiklu. Mesto proizvodnje ili datum proizvodnje bi bili zamislivi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-516877-identifier\"><strong>Tro\u0161kovi Amazon Transparency &#8211; Da li se trud isplati?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-328504-identifier\">Pored \u010distih finansijskih tro\u0161kova, vreme potrebno za Amazon Transparency Program je va\u017ean faktor. Po\u0161to se finansijski tro\u0161kovi mogu izra\u010dunati po nalepnici, trud je relativno lako proceniti. Situacija je druga\u010dija sa neophodnim koracima koji se moraju preduzeti i ograni\u010denjima koja proisti\u010du iz toga.<\/p><p class=\"theme-wp-block gb-responsive-923121-identifier\">Da bi sistem funkcionisao, neophodni su nekoliko koraka koji se moraju uzeti u obzir. Ako je pe\u010dat kreiran za proizvod, samo proizvodi sa pe\u010datom \u0107e biti prihva\u0107eni. Tako da, od ovog trenutka, pe\u010dat je uvek neophodan. Nalepnica (pe\u010dat) mora biti postavljena spolja na proizvodu, jasno vidljiva. Mora biti na istoj strani kao i ASIN barkod. U automatizovanom Amazon procesu, barkod artikla (ASIN) se automatski skenira i artikal se proverava na autenti\u010dnost. Ako se koristi polietilenska vre\u0107a ili pakovanje, nalepnica mora biti postavljena na spolja\u0161njoj strani pakovanja.<\/p><p class=\"theme-wp-block gb-responsive-46139-identifier\">U slu\u010daju povrata bez polietilenske vre\u0107e i bez transparency koda, artikal se vi\u0161e ne mo\u017ee sortirati u FBA skladi\u0161te. Artikal \u0107e tada biti vra\u0107en prodavcu. Prodavac mora ponovo upakovati artikal i staviti novu nalepnicu. Tada se artikal mo\u017ee poslati nazad u Amazon FBA skladi\u0161te. Kao \u0161to je pomenuto, svi artikli, bez obzira na prodajni kanal, moraju imati Transparency nalepnicu. \u201cSvi prodajni kanali\u201d u ovom slu\u010daju podrazumevaju one pored <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-with-amazon-fba\/\">Amazon FBA<\/a>, sopstvene isporuke na Amazon prodaji, sopstvene online prodavnice ili druge platforme. \u010cisti finansijski tro\u0161kovi su oko 1-5 centi po nalepnici.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-669566-identifier\"><strong>Zaklju\u010dak<\/strong> \u2013 Amazon Transparency Program u pregledu<\/h2><p class=\"theme-wp-block gb-responsive-124266-identifier\">Amazon Transparency nudi zna\u010dajnu za\u0161titu od falsifikovanih dobara. Falsifikovani proizvodi se automatski otkrivaju od strane Amazona i uklanjaju iz procesa prodaje. Amazon prodavci koji plasiraju falsifikovane proizvode dobijaju blokadu svog listinga i \u2013 u slu\u010daju ponavljanja \u2013 blokadu naloga na Amazonu. Negativne recenzije proizvoda, koje se zasnivaju na la\u017enom proizvodu, bi\u0107e izbegnute u budu\u0107nosti. Pored toga, marketing brenda je va\u017ena ta\u010dka. Proizvod sa Transparency nalepnicom deluje kao da je vi\u0161e kvaliteta i stvara ve\u0107e poverenje kod kupca. Pored toga, postoje informacije o proizvodu vezane za Transparency nalepnicu.<\/p><p class=\"theme-wp-block gb-responsive-532133-identifier\">S druge strane, ovde je potreban ve\u0107i trud. Pored finansijskih tro\u0161kova, nalepnice moraju biti postavljene na sve artikle. Povrati \u010dije je pakovanje otvoreno moraju biti ponovo upakovani od strane proizvo\u0111a\u010da. Nove nalepnice su uvek neophodne za odgovaraju\u0107e proizvode. Kada se ovaj korak preduzme, ne postoji mogu\u0107nost za Amazon da se vrati.<\/p><p class=\"theme-wp-block gb-responsive-740850-identifier\">Potrebno je izmeriti trud i korist jedni naspram drugih. Va\u017eno je proceniti da li su falsifikovani proizvodi u cirkulaciji i da li imaju relevantan uticaj na va\u0161e poslovanje. Pored toga, potrebno je proveriti da li je marketing brenda relevantan faktor. Ako se u budu\u0107nosti Transparency logo prikazuje na artiklima, to mo\u017ee imati uticaj na pove\u0107anje prodaje. Ove prednosti treba izbalansirati sa pove\u0107anim trudom. <br> Rado \u0107emo vas savetovati. Kontaktirajte nas na: <a href=\"https:\/\/www.nolte-digital.de\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">www.Nolte-digital.de<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-780289-identifier\">\u010cesta pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1736444789984\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon Transparency Program?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Transparency Program je usluga serijalizacije proizvoda dizajnirana da se bori protiv falsifikovanja i osigura autenti\u010dnost proizvoda. Kori\u0161\u0107enjem jedinstvenih, skenabilnih kodova na svakom artiklu, omogu\u0107ava kupcima da verifikuju da primaju originalne proizvode. Ovaj program poma\u017ee u za\u0161titi integriteta brenda, pove\u0107ava poverenje kupaca i pru\u017ea dragocene uvide u lanac snabdevanja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736444808496\"><strong class=\"schema-faq-question\"><strong>Kako da se pridru\u017eim Amazon Transparency Program?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da biste se pridru\u017eili Amazon Transparency Program, po\u010dnite tako \u0161to \u0107ete registrovati svoj brend putem Amazonove Brand Registry. Kada se registrujete, po\u0161aljite prijavu putem Amazon Seller ili Vendor Central. Nakon odobrenja, dobi\u0107ete jedinstvene Transparency kodove za svoje proizvode. Primijenite ove kodove na ambala\u017eu svojih proizvoda pre slanja i prodaje. To osigurava da se va\u0161i proizvodi skeniraju i verifikuju za autenti\u010dnost, \u0161tite\u0107i va\u0161 brend i pove\u0107avaju\u0107i poverenje kupaca.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445098831\"><strong class=\"schema-faq-question\"><strong>Koje su prednosti pridru\u017eivanja Transparency Amazon Programu kao prodavac?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pridru\u017eivanje Amazonovom Transparency Programu donosi prednosti prodavcima za\u0161titom integriteta brenda putem jedinstvenih kodova, pove\u0107anjem poverenja kupaca verifikovanom autenti\u010dno\u0161\u0107u i pru\u017eanjem konkurentske prednosti. Prodavci dobijaju detaljne uvide u lanac snabdevanja i u\u017eivaju u besprekornoj integraciji sa Amazonovom platformom. To dovodi do pove\u0107anog zadovoljstva kupaca i lojalnosti, \u0161to pove\u0107ava ukupnu prodaju.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1736445117089\"><strong class=\"schema-faq-question\"><strong>Koliko \u0107e me ko\u0161tati Amazon Transparency Program?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cena Amazon Transparency Programa varira u zavisnosti od obima kodova koji su vam potrebni. Generalno, kre\u0107e se od 0,01 do 0,05 dolara po kodu, u zavisnosti od obima. Dodatne takse mogu se primeniti za specifi\u010dne usluge ili ve\u0107e obime, pa je preporu\u010dljivo da kontaktirate Amazon direktno za ta\u010dnu ponudu prilago\u0111enu va\u0161im potrebama.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-427294-identifier has-small-font-size\">Krediti za slike po redosledu pojavljivanja: \u00a9 jdrv &#8211; stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Jasna vizija \u2013 Za\u0161to Amazon Transparency Program postoji Izve\u0161taj OECD-a od pre nekoliko godina analizira koli\u010dinu falsifikovanih i piratskih proizvoda u globalnoj trgovini, procenjuju\u0107i obim od 509 milijardi USD (3,3% svetske trgovine) u 2016. godini, u pore\u0111enju sa 2,5% u 2013. godini. Isti\u010de zna\u010dajne rizike za IP, sa Kinom i Hongkongom kao glavnim izvorima, i<\/p>\n","protected":false},"author":3,"featured_media":77970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530,1380],"tags":[],"class_list":["post-229227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Transparency Program: Kako Amazon se bori protiv piraterije proizvoda<\/title>\n<meta name=\"description\" content=\"Amazon Transparency Program: Cena i proces kako da se za\u0161titite od piraterije proizvoda. 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