{"id":229248,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/9-gresaka-koje-treba-izbegavati-da-biste-pokrenuli-svoj-amazon-biznis\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"9-gresaka-koje-treba-izbegavati-da-biste-pokrenuli-svoj-amazon-biznis","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/9-gresaka-koje-treba-izbegavati-da-biste-pokrenuli-svoj-amazon-biznis\/","title":{"rendered":"9 gre\u0161aka koje treba izbegavati da biste pokrenuli svoj Amazon biznis"},"content":{"rendered":"

Jedva da postoji druga oblast koja trgovcima otvara tako veliku ciljnu grupu kao Amazon. Me\u0111utim, gde ima mnogo kupaca, tu je i velika konkurencija. Stoga je jo\u0161 va\u017enije da se istaknete sa svojim biznisom i pru\u017eite izvanredno korisni\u010dko iskustvo. To se odnosi ne samo na Buy Box ve\u0107 i na rezultate pretrage, posebno na tr\u017ei\u0161tima kao \u0161to je Amazon, gde je konkurencija \u010desto samo jedan klik udaljena od vas.<\/p>

U svojim naporima da se istaknete, mnogi online trgovci prave gre\u0161ke koje se mogu izbe\u0107i i koje \u010dak mogu ko\u0161tati Buy Box. Koje su to gre\u0161ke i \u0161ta mo\u017eete u\u010diniti protiv njih, saznajte ovde.<\/p>

1 Prodaja lo\u0161ih ili nedozvoljenih proizvoda<\/h2>

Ve\u0107 pri nabavci robe po\u010dinje! Ako se odlu\u010dite za proizvode iz inostranstva EU (na primer iz Kine), vi ste kao uvoznik za to odgovorni.<\/p>

Stoga se morate pobrinuti i za CE oznaku, jer proizvodi bez ove oznake nisu dozvoljeni za prodaju u EU. Ako ne ispunite ovu obavezu ozna\u010davanja, to mo\u017ee imati ozbiljne posledice po vas. Ne samo zato \u0161to se potro\u0161a\u010di ne mogu osloniti na vas. Tako\u0111e se morate suo\u010diti sa pravnim posledicama u takvom slu\u010daju.<\/p>

Tako\u0111e, nisku kvalitetu va\u0161e robe trebate izbegavati po svaku cenu. Ako se brzo pokvari ili \u010dak ugro\u017eava potro\u0161a\u010de, taj kupac verovatno vi\u0161e ne\u0107e kupovati kod vas. Tako\u0111e, va\u0161 ugled mo\u017ee biti ugro\u017een, jer lo\u0161e recenzije ne ostavljaju dobar utisak na potencijalne nove kupce. Stoga uvek proveravajte svoju robu PRE nego \u0161to je po\u0161aljete kupcu i ve\u0107 pri nabavci se oslanjajte na pouzdane dobavlja\u010de.<\/p>

2 Ne prepoznati trendove na vreme<\/h2>

Verovatno ne postoji br\u017ea industrija od online trgovine. Kroz dru\u0161tvene mre\u017ee postovi postaju viralni i trendovi se \u0161ire neverovatnom brzinom.<\/p>

Kada se trend jednom pojavi, brzo se i smiruje.<\/p>

Imajte na umu da niste jedini prodavac u Amazon univerzumu, posebno kada prodajete robu. U marketingu se govori o \u017eivotnom ciklusu proizvoda. On opisuje tipi\u010dan tok potra\u017enje za proizvodom, koji otprilike izgleda ovako:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

Kao \u0161to vidite, rast nakon faze uvo\u0111enja je vrlo strm i \u010desto prili\u010dno kratak. Me\u0111utim, upravo je to period kada biste trebali da se uklju\u010dite. Ako zakasnite, na primer, kada se proizvod ve\u0107 nalazi u kasnoj fazi zasi\u0107enja, rizikujete da ostanete sa vi\u0161kom zaliha. Te\u0161ko\u0107a je u tome \u0161to je proizvod u fazi uvo\u0111enja jo\u0161 uvek nepoznat. Sa rastom prodaje raste i prepoznatljivost proizvoda. Trendovi bi, me\u0111utim, trebali biti prepoznati u periodu kada su jo\u0161 uvek nepoznati. Samo tako mo\u017eete profitirati od rastu\u0107e potra\u017enje.<\/p>

Zbog velike konkurencije i brzine u e-trgovini, morate prepoznati trendove \u0161to je pre mogu\u0107e i rano privu\u0107i kupce. Koliko kratkotrajan mo\u017ee biti \u017eivotni ciklus proizvoda, mo\u017ee se videti na trendu Fidget Spinner-a:<\/p>

\"9<\/a><\/figure><\/div>

Krajem aprila 2017. po\u010deo je bum, a po\u010detkom septembra 2017. ve\u0107 je bio gotov. Kao \u0161to vidite, od su\u0161tinskog je zna\u010daja da prepoznate trendove na vreme.<\/p>

Ali kako prona\u0107i trendove pre nego \u0161to postanu trend?<\/h3>

Odgovor je, na\u017ealost, pomalo razo\u010daravaju\u0107i: sa strate\u0161kim pretragama. Redovno pretra\u017eujte internet za novim trendovima i razvojem. Pri tome je preporu\u010dljivo ne fokusirati se samo na Nema\u010dku i Evropu. Na kraju krajeva, mnogi trendovi zapo\u010dinju daleko i prelaze iz SAD-a ili Azije do nas. Razmi\u0161ljajte \u0161iroko i imajte ceo svet na oku.<\/p>

Inspiraciju mo\u017eete prona\u0107i, na primer, na stranicama Trends der Zukunft<\/a>. Tamo se redovno objavljuju trendovi proizvoda. Ako ve\u0107 imate ideju koji proizvod \u0107e uskoro postati trend, mo\u017eete ga potra\u017eiti na Google Trends<\/a> i pratiti njegov razvoj.<\/p>

3 Lo\u0161i opisi proizvoda ili slike<\/h2>

SEO \u0161apta\u010d je to ve\u0107 toliko puta ponavljao: Optimizujte opise proizvoda!<\/p>

Ipak, to se ne mo\u017ee dovoljno \u010desto ponoviti. Lo\u0161i opisi ne ostavljaju samo neprofesionalan utisak i odbijaju kupce. Tako\u0111e uti\u010du na rangiranje na Amazonu.<\/p>

\u010carobna re\u010d ovde je: KLJU\u010cNE RE\u010cI. Da, to tako\u0111e ve\u0107 dugo ponavlja SEO \u0161apta\u010d. I to s pravom.<\/p>

Na osnovu klju\u010dnih re\u010di, Amazon algoritam<\/a> uskla\u0111uje pretrage sa proizvodima. On upore\u0111uje klju\u010dne re\u010di koje kupci unose u pretra\u017eiva\u010d sa onima koje trgovci koriste u svojim opisima proizvoda. Jasno je da biste trebali poku\u0161ati da postignete \u0161to vi\u0161e podudaranja.<\/p>

Zapo\u010dnite istra\u017eivanje klju\u010dnih re\u010di. Bilo da je ru\u010dno ili automatizovano uz pomo\u0107 alata po va\u0161em izboru<\/a>. Saznajte \u0161ta kupci tra\u017ee i smisleno uklju\u010dite te klju\u010dne re\u010di u svoj naslov, bullet ta\u010dke i opis proizvoda.<\/p>

\"9<\/figure><\/div>

Tekst nije sve. Oslonite se i na profesionalne slike proizvoda. Na kraju krajeva, retko ko kupuje artikl koji je o\u010digledno fotografisan pametnim telefonom na zgu\u017evanom plahtu sa mrljama od kafe.<\/p>

Slika je prva stvar koja privla\u010di pa\u017enju potencijalnih kupaca. Ovde je klju\u010dna re\u010d: CTR, odnosno stopa klikova ili jednostavno klik stopa (ali ne zvu\u010di tako cool da bi to SEO \u0161apta\u010d koristio). Za rangiranje proizvoda, Amazon algoritam tako\u0111e uzima u obzir ovu metriku. Amazon \u017eeli da svojim kupcima uvek pru\u017ei savr\u0161eno korisni\u010dko iskustvo. Ako se proizvod \u010desto klik\u0107e, za Amazon izgleda kao da mnogim kupcima svi\u0111a ono \u0161to vide \u2013 znak za dobar proizvod.<\/p>

Ovde mo\u017eete prona\u0107i detaljan \u010dlanak o Amazon SEO<\/a>.<\/p>

4 Potonuti u borbi za cenu<\/h2>

Jasno je da je borba za Buy Box te\u0161ka. Mnogi trgovci i samo jedno polje. Tu se brzo prelazi na cenu i trgovci poku\u0161avaju takti\u010dkim prilago\u0111avanjem cena da nadma\u0161e konkurente u borbi za malo \u017euto polje.<\/p>

To se \u010desto de\u0161ava vi\u0161e puta dnevno, a dobit od Buy Box \u010desto ko\u0161ta zna\u010dajan deo mar\u017ee.<\/p>

Stoga, obavezno se oslonite na Repricer<\/a> koji \u0107e se boriti za vas. Ovaj pametan alat upore\u0111uje va\u0161u cenu sa cenama va\u0161e konkurencije i prilago\u0111ava va\u0161u cenu tako da iza\u0111ete kao pobednik. Kada jednom budete u Buy Box, Repricer \u0107e tako\u0111e pregovarati o najboljoj mogu\u0107oj ceni za vas i va\u0161a mar\u017ea \u0107e rasti.<\/p>

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\u0408\u043e\u0448 \u0458\u0435\u0434\u0430\u043d \u043d\u0430\u0447\u0438\u043d \u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0443\u0458\u0435\u0442\u0435 \u0432\u0430\u0448\u0443 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0443 \u0458\u0435\u00a0FBA<\/a>. \u0410\u043c\u0430\u0437\u043e\u043d \u0458\u0435 \u043f\u043e\u0437\u043d\u0430\u0442 \u043f\u043e \u0441\u0432\u043e\u0458\u043e\u0458 (\u0441\u043a\u043e\u0440\u043e) \u0441\u0430\u0432\u0440\u0448\u0435\u043d\u043e\u0458 \u043e\u0431\u0440\u0430\u0434\u0438 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0435 \u0438 \u043d\u0430 \u0442\u043e \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0447\u0443\u043d\u0430\u0442\u0438. \u0428\u0430\u0459\u0435\u0442\u0435 \u0432\u0430\u0448\u0443 \u0440\u043e\u0431\u0443 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u0438 \u0442\u0430\u043c\u043e \u0441\u0435 \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u0442\u0438. \u041a\u0430\u0434\u0430 \u043a\u0443\u043f\u0430\u0446 \u043d\u0430\u0440\u0443\u0447\u0438 \u0458\u0435\u0434\u0430\u043d \u043e\u0434 \u0432\u0430\u0448\u0438\u0445 \u0430\u0440\u0442\u0438\u043a\u0430\u043b\u0430, \u043e\u043d \u0441\u0435 \u0434\u043e\u0432\u043e\u0434\u0438 \u043e\u0434 \u0441\u0430\u043c\u043e\u0441\u0442\u0430\u043b\u043d\u0435 \u043f\u043e\u043b\u0438\u0446\u0435 \u0434\u043e \u043f\u0430\u043a\u043e\u0432\u0430\u043e\u0446\u0430 \u0438 \u043f\u0430\u043a\u0443\u0458\u0435. \u041e\u0434\u0430\u0442\u043b\u0435 \u043f\u0443\u0442\u043e\u0432\u0430\u045a\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u043e\u0447\u0438\u045a\u0435 \u043a\u0430 \u043a\u0443\u043f\u0446\u0443. \u0417\u0431\u043e\u0433 \u043c\u0430\u0441\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u0443 \u0410\u043c\u0430\u0437\u043e\u043d\u043e\u0432\u0438\u043c \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u043a\u0438\u043c \u0446\u0435\u043d\u0442\u0440\u0438\u043c\u0430, \u043e\u043d\u043b\u0430\u0458\u043d \u0433\u0438\u0433\u0430\u043d\u0442 \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0441\u043b\u043e\u043d\u0438 \u043d\u0430 \u043d\u0430\u0458\u043d\u043e\u0432\u0438\u0458\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0443 \u0438 \u043e\u0431\u0440\u0430\u0434\u0443 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0435 \u043e\u0431\u0430\u0432\u0438 \u0431\u0440\u0436\u0435 \u043d\u0435\u0433\u043e \u0431\u0438\u043b\u043e \u043a\u043e\u0458\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446. <\/p>

6 \u041b\u043e\u0448\u0435 \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435 \u043f\u043e\u0432\u0440\u0430\u0442\u0438\u043c\u0430<\/h2>
\"9<\/figure><\/div>

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\u041a\u0443\u043f\u0446\u0438 \u0432\u0430\u043c \u0432\u0435\u0440\u0443\u0458\u0443 \u043a\u0430\u0434\u0430 \u043a\u0443\u043f\u0443\u0458\u0443 \u0432\u0430\u0448\u0443 \u0440\u043e\u0431\u0443. \u041f\u043e\u0441\u0435\u0431\u043d\u043e \u043a\u0430\u0434\u0430 \u0441\u0435 \u0440\u043e\u0431\u0430 \u043f\u043b\u0430\u045b\u0430 \u0443\u043d\u0430\u043f\u0440\u0435\u0434. \u041e\u0432\u0430\u0458 \u043f\u043e\u0432\u0435\u0440\u0435\u045a\u0435 \u0458\u0435 \u0432\u0435\u045b \u043d\u0430\u0440\u0443\u0448\u0435\u043d\u043e \u0440\u0430\u0437\u043b\u043e\u0433\u043e\u043c \u0437\u0430 \u043f\u043e\u0432\u0440\u0430\u0442. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u0434\u043e\u0431\u0440\u0438\u043c \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435\u043c \u043f\u043e\u0432\u0440\u0430\u0442\u0438\u043c\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0442\u043e \u043f\u043e\u043d\u043e\u0432\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u0438.<\/p>

\u0410\u043b\u0438 \u043d\u0435 \u0441\u0430\u043c\u043e \u0442\u043e: \u0410\u043c\u0430\u0437\u043e\u043d \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u043d\u0435\u043a\u0435\u00a0\u043c\u0435\u0442\u0440\u0438\u043a\u0435<\/a> \u043a\u0430\u0434\u0430 \u0458\u0435 \u0443 \u043f\u0438\u0442\u0430\u045a\u0443 \u043e\u0434\u0440\u0435\u0452\u0438\u0432\u0430\u045a\u0435 \u043f\u043e\u0431\u0435\u0434\u043d\u0438\u043a\u0430 \u0443 \u043f\u043e\u0459\u0443 \u043a\u043e\u043b\u0438\u0446\u0430. \u0410\u043a\u043e \u0432\u0430\u0448\u0438 \u043a\u0443\u043f\u0446\u0438 \u043d\u0438\u0441\u0443 \u0437\u0430\u0434\u043e\u0432\u043e\u0459\u043d\u0438 \u0432\u0430\u0448\u0438\u043c \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435\u043c \u043f\u043e\u0432\u0440\u0430\u0442\u0438\u043c\u0430, \u0442\u043e \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u043e \u0443\u0442\u0438\u0447\u0435 \u043d\u0430 \u0432\u0430\u0448\u0435 \u0448\u0430\u043d\u0441\u0435 \u0437\u0430 Buy Box.<\/p>

\u0423\u0447\u0438\u043d\u0438\u0442\u0435 \u043f\u043e\u0432\u0440\u0430\u0442\u0430\u043a \u0448\u0442\u043e \u0458\u0435 \u043c\u043e\u0433\u0443\u045b\u0435 \u043b\u0430\u043a\u0448\u0438\u043c \u0438 \u043d\u0435 \u043e\u0434\u0431\u0438\u0458\u0430\u0458\u0442\u0435 \u0434\u0430 \u043f\u0440\u0438\u0445\u0432\u0430\u0442\u0438\u0442\u0435 \u043f\u043e\u0432\u0440\u0430\u0442\u043a\u0435 \u2013 \u043c\u043e\u0436\u0434\u0430 \u0431\u0443\u0434\u0438\u0442\u0435 \u0447\u0430\u043a \u0438 \u043c\u0430\u043b\u043e \u0432\u0435\u043b\u0438\u043a\u043e\u0434\u0443\u0448\u043d\u0438. \u041a\u0443\u043f\u0446\u0438 \u045b\u0435 \u0432\u0430\u043c \u0441\u0435 \u0437\u0430\u0445\u0432\u0430\u043b\u0438\u0442\u0438 \u0434\u043e\u0431\u0440\u0438\u043c \u043e\u0446\u0435\u043d\u0430\u043c\u0430 \u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u0443\u043a\u0430\u043c\u0430. \u0410 \u0432\u0430\u0448\u0435 \u043f\u043e\u0441\u043b\u043e\u0432\u0430\u045a\u0435 \u045b\u0435 \u0438\u043c\u0430\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u0430\u043a\u043e \u043e\u0441\u0432\u043e\u0458\u0438\u0442\u0435 Buy Box.<\/p>

\u0418\u043b\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0435\u0431\u0438 \u043e\u043b\u0430\u043a\u0448\u0430\u0442\u0438 \u0438 \u043f\u043e\u0432\u0435\u0440\u0435\u045a\u0435 \u043e\u0432\u0443 \u043d\u0435\u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0443 \u0437\u0430\u0434\u0430\u045b\u0443 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. FBA \u0443\u0441\u043b\u0443\u0433\u0430 \u043e\u0431\u0443\u0445\u0432\u0430\u0442\u0430 \u043d\u0435 \u0441\u0430\u043c\u043e \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0443 \u0438 \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u0442\u0435\u045a\u0435. \u0422\u0430\u043a\u043e\u0452\u0435 \u0458\u0435 \u043e\u0431\u0443\u0445\u0432\u0430\u045b\u0435\u043d\u043e \u0438 \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435 \u043f\u043e\u0432\u0440\u0430\u0442\u0438\u043c\u0430 (\u0408\u0443\u0445\u0443!).<\/p>

7 \u041b\u043e\u0448\u0430 \u0438\u043b\u0438 \u0447\u0430\u043a \u043d\u0435\u043f\u0440\u0438\u0458\u0430\u0442\u043d\u0430 \u043f\u043e\u0434\u0440\u0448\u043a\u0430 \u043a\u0443\u043f\u0446\u0438\u043c\u0430<\/h2>

\u041f\u0430, \u0434\u0430 \u043b\u0438 \u0441\u0435 \u043b\u043e\u0448\u0430 \u0438\u043b\u0438 \u043d\u0435\u043f\u0440\u0438\u0458\u0430\u0442\u043d\u0430 \u043f\u043e\u0434\u0440\u0448\u043a\u0430 \u043a\u0443\u043f\u0446\u0438\u043c\u0430 \u043c\u043e\u0436\u0435 \u043d\u0430\u0437\u0432\u0430\u0442\u0438 \u043f\u043e\u0434\u0440\u0448\u043a\u043e\u043c, \u0442\u043e \u0458\u0435 \u0432\u0435\u045b \u043f\u0438\u0442\u0430\u045a\u0435. \u0411\u0435\u0437 \u043e\u0431\u0437\u0438\u0440\u0430 \u0434\u0430 \u043b\u0438 \u0441\u0443 \u0443 \u043f\u0438\u0442\u0430\u045a\u0443 \u043f\u0438\u0442\u0430\u045a\u0430 \u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u0430 \u0438\u043b\u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u0430 \u043d\u0430\u0440\u0443\u045f\u0431\u0438\u043d\u0430\u043c\u0430. \u041a\u0443\u043f\u0446\u0438 \u0441\u0435 \u043e\u0431\u0440\u0430\u045b\u0430\u0458\u0443 \u0432\u0430\u043c\u0430 \u0438 \u0442\u0440\u0430\u0436\u0435 \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0442\u043d\u0443, \u043f\u0440\u0438\u0458\u0430\u0442\u043d\u0443 \u043e\u0441\u043e\u0431\u0443 \u0437\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442.<\/p>

\u041f\u043e\u0441\u0435\u0431\u043d\u043e \u043a\u0430\u0434\u0430 \u0432\u0430\u0441 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u0430\u0458\u0443 \u0437\u0431\u043e\u0433 \u043d\u0435\u043a\u043e\u0433 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430, \u043d\u0435 \u0431\u0438\u0441\u0442\u0435 \u0442\u0440\u0435\u0431\u0430\u043b\u0438 \u0434\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u0458\u043e\u0448 \u0432\u0438\u0448\u0435 \u0443\u0459\u0430 \u043d\u0430 \u0432\u0430\u0442\u0440\u0443 \u043d\u0435\u043f\u0440\u0438\u0458\u0430\u0442\u043d\u043e\u0448\u045b\u0443. \u0421\u0438\u0433\u0443\u0440\u043d\u043e \u0442\u043e \u043d\u0438\u0458\u0435 \u0443\u0432\u0435\u043a \u043b\u0430\u043a\u043e. \u041a\u043e \u0431\u0438 \u0436\u0435\u043b\u0435\u043e \u0434\u0430 \u043e\u0441\u0442\u0430\u043d\u0435 \u043f\u0440\u0438\u0458\u0430\u0442\u0430\u043d \u043a\u0430\u0434\u0430 \u0433\u0430 \u043d\u0435\u043a\u043e \u043d\u0430\u043f\u0430\u0434\u0430? \u0410\u043b\u0438 \u0438\u0437\u043d\u0435\u043d\u0430\u0434\u0438\u045b\u0435\u0442\u0435 \u0441\u0435 \u043a\u043e\u043b\u0438\u043a\u043e \u043f\u0440\u0438\u0458\u0430\u0442\u0430\u043d \u0438 \u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0458\u0443\u045b\u0438 \u043f\u0440\u0438\u0441\u0442\u0443\u043f \u043c\u043e\u0436\u0435 \u0434\u0430 \u043f\u0440\u043e\u043c\u0435\u043d\u0438 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0443. \u0427\u0435\u0441\u0442\u043e \u0434\u0435\u043b\u0443\u0458\u0435 \u0447\u0430\u043a \u0438 \u0441\u043c\u0438\u0440\u0443\u0458\u0443\u045b\u0435.<\/p>

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\u0421 \u0434\u0440\u0443\u0433\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u0442\u0430\u043a\u043e\u0452\u0435 \u0458\u0435 \u0444\u0440\u0443\u0441\u0442\u0440\u0438\u0440\u0430\u0458\u0443\u045b\u0435 \u043a\u0430\u0434\u0430 \u043f\u043e\u0448\u0430\u0459\u0435\u0442\u0435 \u0438\u043c\u0435\u0458\u043b \u043f\u043e\u0434\u0440\u0448\u0446\u0438 \u0438 \u043d\u0435\u0434\u0435\u0459\u0430\u043c\u0430\u00a0\u043d\u0435 \u0434\u043e\u0431\u0438\u0458\u0435\u0442\u0435 \u043e\u0434\u0433\u043e\u0432\u043e\u0440<\/a>. <\/p>

\u0410\u043b\u0438 \u043d\u0438 \u043e\u0432\u0434\u0435 \u0441\u0435 \u043d\u0435 \u0440\u0430\u0434\u0438 \u0441\u0430\u043c\u043e \u043e \u0442\u043e\u043c\u0435 \u0434\u0430 \u043a\u0443\u043f\u0446\u0430 \u0443\u0441\u0440\u0435\u045b\u0438\u0442\u0435. \u0422\u0430\u043a\u043e\u0452\u0435, \u0432\u0430\u0448\u0435 \u0448\u0430\u043d\u0441\u0435 \u0437\u0430 \u0443\u0441\u043f\u0435\u0445 \u0443 \u0432\u0435\u0437\u0438 \u0441\u0430 Buy Box \u0437\u0430\u0432\u0438\u0441\u0435 \u043e\u0434 \u0442\u043e\u0433\u0430. \u0408\u043e\u0448 \u0458\u0435\u0434\u043d\u043e\u043c: \u043a\u043e\u0434 \u0410\u043c\u0430\u0437\u043e\u043d\u0430, \u043a\u0443\u043f\u0430\u0446 \u0458\u0435 \u043d\u0430 \u043f\u0440\u0432\u043e\u043c \u043c\u0435\u0441\u0442\u0443. (\u0414\u043e\u0431\u0440\u043e, \u0443 \u0442\u043e\u043c\u0435 \u0441\u0435 \u0437\u0430\u043f\u0440\u0430\u0432\u043e \u043f\u043e\u043d\u043e\u0432\u043e \u0440\u0430\u0434\u0438 \u043e \u0442\u043e\u043c\u0435 \u0434\u0430 \u043a\u0443\u043f\u0446\u0430 \u0443\u0441\u0440\u0435\u045b\u0438\u0442\u0435. \u0418\u043d\u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e.)<\/p>

\"\u041f\u043e\u0432\u0440\u0430\u0442\u043d\u0435<\/figure><\/div>

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8 \u0418\u0437\u0431\u0435\u0433\u0430\u0432\u0430\u045a\u0435 FBA \u043f\u043e\u0432\u0440\u0430\u0442\u0430\u043a\u0430<\/h2>

\u041a\u0430\u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0458\u0443 \u043f\u043e\u0441\u043b\u0435\u0434\u045a\u0435 \u0442\u0430\u0447\u043a\u0435, \u0447\u0438\u043d\u0438 \u0441\u0435 \u0434\u0430 \u0458\u0435 FBA \u0437\u0430\u0438\u0441\u0442\u0430 \u043e\u0434\u043b\u0438\u0447\u043d\u0430 \u0441\u0442\u0432\u0430\u0440. \u0418 \u0458\u0435\u0441\u0442\u0435! \u0410\u043b\u0438 \u0438 \u043e\u0432\u0434\u0435 \u043f\u043e\u0441\u0442\u043e\u0458\u0435 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0435 \u0441\u0442\u0440\u0430\u043d\u0435.<\/p>

\u0423 \u0410\u043c\u0430\u0437\u043e\u043d\u043e\u0432\u0438\u043c \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u043a\u0438\u043c \u0446\u0435\u043d\u0442\u0440\u0438\u043c\u0430 \u0458\u0435 \u043f\u0440\u0438\u043b\u0438\u0447\u043d\u043e \u0431\u0443\u0440\u043d\u043e. \u0420\u043e\u0431\u0435 \u0441\u0435 \u0448\u0430\u0459\u0443, \u0437\u0430\u043b\u0438\u0445\u0435 \u0441\u0435 \u0434\u043e\u043f\u0443\u045a\u0443\u0458\u0443, \u043f\u043e\u0432\u0440\u0430\u0442\u0446\u0438 \u0441\u0435 \u043f\u0440\u0438\u0445\u0432\u0430\u0442\u0430\u0458\u0443… \u0414\u0430 \u0434\u043e \u0433\u0440\u0435\u0448\u0430\u043a\u0430 \u043c\u043e\u0436\u0435 \u0434\u043e\u045b\u0438, \u0442\u043e \u0458\u0435 \u0441\u0430\u0441\u0432\u0438\u043c \u0458\u0430\u0441\u043d\u043e \u2013 \u0438 \u0443 \u0440\u0435\u0434\u0443 \u0458\u0435. \u041d\u0438\u043a\u043e \u043d\u0438\u0458\u0435 \u0441\u0430\u0432\u0440\u0448\u0435\u043d \u2013 \u043d\u0438 \u0410\u043c\u0430\u0437\u043e\u043d. \u041c\u043d\u043e\u0433\u043e \u0458\u0435 \u0432\u0430\u0436\u043d\u0438\u0458\u0435 \u0434\u0430 \u0441\u0435 \u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u043f\u0440\u0435\u043f\u043e\u0437\u043d\u0430\u0458\u0443. \u0417\u0431\u043e\u0433 \u0442\u043e\u0433\u0430 FBA \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u0434\u043e\u0431\u0438\u0458\u0430\u0458\u0443 \u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u0435 \u043e \u0441\u0432\u0438\u043c FBA \u043f\u0440\u043e\u0446\u0435\u0441\u0438\u043c\u0430. \u041e\u0432\u0438 \u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u0438 \u043c\u043e\u0440\u0430\u0458\u0443 \u0441\u0435 \u0441\u0442\u0430\u043b\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u0442\u0438 \u0438 \u0438\u0441\u043f\u0438\u0442\u0438\u0432\u0430\u0442\u0438 \u043d\u0430 \u0433\u0440\u0435\u0448\u043a\u0435. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u0442\u043e \u043c\u043e\u0436\u0435 \u0431\u0440\u0437\u043e \u043f\u043e\u0441\u0442\u0430\u0442\u0438 \u043e\u0433\u0440\u043e\u043c\u0430\u043d \u0437\u0430\u0434\u0430\u0442\u0430\u043a \u0438 \u043c\u043d\u043e\u0433\u0438\u043c FBA \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0446\u0438\u043c\u0430 \u043f\u0440\u0435\u0440\u0430\u0441\u0442\u0438 \u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c. \u0408\u0435\u0440 \u043d\u0438\u0441\u0443 \u0441\u0430\u043c\u043e \u043a\u043e\u043c\u043f\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u0438 \u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u0438 \u0441\u0430\u043c\u0438 \u043f\u043e \u0441\u0435\u0431\u0438. \u0422\u0430\u043a\u043e\u0452\u0435 \u043c\u043e\u0440\u0430\u0442\u0435 \u043e\u0434\u0432\u043e\u0458\u0438\u0442\u0438 \u0432\u0440\u0435\u043c\u0435 \u0437\u0430 \u0442\u043e. \u0410 \u043a\u043e \u0432\u0435\u045b \u0438\u043c\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0430 \u0437\u0430 \u0442\u043e \u0443 \u0441\u0432\u0430\u043a\u043e\u0434\u043d\u0435\u0432\u043d\u043e\u043c \u043f\u043e\u0441\u043b\u043e\u0432\u0430\u045a\u0443?<\/p>

\u0417\u0430\u0442\u043e \u0441\u0432\u0430\u043a\u0438 FBA \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u043a \u043c\u043e\u0436\u0435 \u0434\u0430 \u0441\u0435 \u043e\u0441\u043b\u043e\u043d\u0438 \u043d\u0430 \u0430\u0443\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u0458\u0443.\u00a0Lost & Found \u0437\u0430 \u0410\u043c\u0430\u0437\u043e\u043d<\/a>\u00a0\u0430\u0443\u0442\u043e\u043c\u0430\u0442\u0441\u043a\u0438 \u043f\u0440\u043e\u043b\u0430\u0437\u0438 \u043a\u0440\u043e\u0437 \u0441\u0432\u0435 FBA \u0438\u0437\u0432\u0435\u0448\u0442\u0430\u0458\u0435 \u0438 \u0442\u0440\u0430\u0433\u0430 \u0437\u0430 \u043d\u0430\u0441\u0442\u0430\u043b\u0438\u043c \u0433\u0440\u0435\u0448\u043a\u0430\u043c\u0430. \u041e\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u0441\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043f\u0440\u0438\u043f\u0440\u0435\u043c\u0430\u0458\u0443 \u0437\u0430 \u043a\u043e\u043f\u0438\u0440\u0430\u045a\u0435 \u0438 \u0441\u0442\u0430\u0432\u0459\u0430\u0458\u0443 \u043d\u0430 \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u045a\u0435. \u0421 \u0458\u0435\u0434\u043d\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u043d\u0430 \u0442\u0430\u0458 \u043d\u0430\u0447\u0438\u043d \u0441\u0442\u0435 \u043e\u0434\u043c\u0430\u0445 \u0443 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442\u0438 \u0434\u0430 \u0440\u0430\u0437\u0443\u043c\u0435\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0435, \u0430 \u0441 \u0434\u0440\u0443\u0433\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u0443\u0448\u0442\u0435\u0434\u0438\u0442\u0435 \u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0441\u043b\u0430. \u0408\u0435\u0440 \u0458\u0435\u0434\u0438\u043d\u043e \u0448\u0442\u043e \u043e\u043d\u0434\u0430 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0443\u0440\u0430\u0434\u0438\u0442\u0435 \u0458\u0435 \u0434\u0430 \u043f\u0440\u0435\u043d\u0435\u0441\u0435\u0442\u0435 \u043f\u0440\u0438\u043f\u0440\u0435\u043c\u0459\u0435\u043d\u0438 \u0442\u0435\u043a\u0441\u0442 \u0443 Seller Central \u0438 \u043a\u043b\u0438\u043a\u043d\u0435\u0442\u0435 \u043d\u0430 \u201e\u043f\u043e\u0448\u0430\u0459\u0438\u201c. <\/p>

\u201eSELLERLOGIC Lost & Found \u0458\u0435 \u043f\u0440\u0430\u0432\u0438 \u043d\u043e-\u0431\u0440\u0430\u0458\u043d\u0435\u0440. \u0418 \u0442\u043e \u043d\u0435 \u0441\u0430\u043c\u043e \u0443 \u0435\u043a\u043e\u043d\u043e\u043c\u0441\u043a\u043e\u043c \u0441\u043c\u0438\u0441\u043b\u0443. \u041d\u0438\u0441\u043a\u0438 \u0442\u0440\u043e\u0448\u043a\u043e\u0432\u0438, \u0430\u043b\u0430\u0442, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0458\u0430 \u0438\u0437\u0430 \u0442\u043e\u0433\u0430, \u043f\u0440\u0443\u0436\u0435\u043d\u0435 \u0443\u0441\u043b\u0443\u0433\u0435 \u0438 \u0442\u0438\u043c \u0438\u0437\u0430 \u0442\u043e\u0433\u0430, \u0458\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u043e \u0441\u0432\u0435 \u0434\u043e\u043f\u0440\u0438\u043d\u043e\u0441\u0438 \u043d\u0430\u0448\u0435\u043c \u043f\u043e\u0442\u043f\u0443\u043d\u043e\u043c \u0437\u0430\u0434\u043e\u0432\u043e\u0459\u0441\u0442\u0432\u0443.\u201c,\u00a0\u043a\u0430\u0436\u0435 Lost & Found \u043a\u0443\u043f\u0430\u0446 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0435\u0440 \u0427\u0430\u0440\u0430\u0446\u043e\u0433\u043b\u0443.<\/a><\/p>

9 \u041d\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0459\u0430\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/h2>

\u0422\u043e \u043c\u043e\u0436\u0434\u0430 \u043d\u0430 \u043f\u0440\u0432\u0438 \u043f\u043e\u0433\u043b\u0435\u0434 \u0437\u0432\u0443\u0447\u0438 \u043f\u043e\u043c\u0430\u043b\u043e \u0447\u0443\u0434\u043d\u043e. \u041d\u0430 \u043a\u0440\u0430\u0458\u0443 \u043a\u0440\u0430\u0458\u0435\u0432\u0430, \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0458\u0435 \u0432\u0438\u0448\u0435 \u0437\u0430 \u0432\u0435\u043b\u0438\u043a\u0435 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0458\u0435 \u0438 \u0437\u0430 \u0442\u043e \u043c\u043e\u0440\u0430 \u0431\u0438\u0442\u0438 \u0430\u043d\u0433\u0430\u0436\u043e\u0432\u0430\u043d \u043d\u0430\u0458\u043c\u0430\u045a\u0435 \u0422\u043e\u043c\u0430\u0441 \u041c\u0443\u043b\u0435\u0440, \u043a\u043e\u0458\u0438 \u043d\u0430\u043c \u043e\u0431\u0458\u0430\u0448\u045a\u0430\u0432\u0430 \u0448\u0442\u0430 \u043d\u0430\u043c \u0458\u0435 \u0443\u043f\u0440\u0430\u0432\u043e \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e.<\/p>

\u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u043e\u0432\u0430 \u0441\u043b\u0438\u043a\u0430 \u043d\u0435 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430 \u0441\u0442\u0432\u0430\u0440\u043d\u043e\u0441\u0442\u0438. \u0421\u0432\u0430\u043a\u043e\u0434\u043d\u0435\u0432\u043d\u043e \u0441\u043c\u043e \u0441\u0443\u043e\u0447\u0435\u043d\u0438 \u0441\u0430 \u043c\u043d\u043e\u0433\u043e \u0432\u0438\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435\u0433\u043e \u0448\u0442\u043e \u043c\u0438\u0441\u043b\u0438\u043c\u043e. \u0421\u0430\u043c\u043e \u0448\u0442\u043e \u0441\u0435 \u043e\u043d\u0434\u0430 \u043d\u0435 \u0437\u043e\u0432\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0432\u0435\u045b \u043e\u0433\u043b\u0430\u0441\u0438.<\/p>

\u041f\u043e\u0433\u043b\u0435\u0434\u0430\u0458\u0442\u0435 \u043c\u0430\u043b\u043e \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. \u041d\u0435\u045b\u0435\u0442\u0435 \u043c\u043e\u0440\u0430\u0442\u0438 \u0434\u0443\u0433\u043e \u0434\u0430 \u0442\u0440\u0430\u0436\u0435 \u0434\u0430 \u043f\u0440\u043e\u043d\u0430\u0452\u0435\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u0447\u0430\u043a \u0446\u0435\u043b\u0443 \u043c\u0430\u0440\u043a\u0443 \u043a\u043e\u0458\u0430 \u0458\u0435 \u043e\u0431\u0435\u043b\u0435\u0436\u0435\u043d\u0430 \u0434\u0438\u0441\u043a\u0440\u0435\u0442\u043d\u0438\u043c \u0441\u0438\u0432\u0438\u043c \u0441\u043b\u043e\u0432\u0438\u043c\u0430 \u0441\u0430 \u201e\u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0441\u0430\u043d\u043e\u201c \u2013 \u043b\u0430\u043a\u043e \u0441\u0435 \u043c\u043e\u0436\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u0438 \u0438 \u0431\u0440\u0437\u043e \u0441\u0435 \u043f\u0435\u0440\u0446\u0438\u043f\u0438\u0440\u0430 \u043a\u0430\u043e \u043e\u0440\u0433\u0430\u043d\u0441\u043a\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u043f\u0440\u0435\u0442\u0440\u0430\u0433\u0435.<\/p>

\u0421\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0441\u0430\u043d\u043e \u0437\u043d\u0430\u0447\u0438 \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446 \u043f\u043b\u0430\u045b\u0430 \u0434\u0430 \u0431\u0438 \u045a\u0435\u0433\u043e\u0432 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434 \u0438\u043b\u0438 \u043c\u0430\u0440\u043a\u0430 \u0431\u0438\u043b\u0438 \u043f\u0440\u0438\u043a\u0430\u0437\u0430\u043d\u0438 \u043d\u0430 \u0441\u0430\u043c\u043e\u043c \u0432\u0440\u0445\u0443 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0430 \u043f\u0440\u0435\u0442\u0440\u0430\u0433\u0435. \u041a\u0430\u0434\u0430 \u0441\u0435 \u0458\u043e\u0448 \u043f\u0430\u0436\u0459\u0438\u0432\u0438\u0458\u0435 \u043f\u043e\u0433\u043b\u0435\u0434\u0430, \u043f\u0440\u0438\u043c\u0435\u045b\u0443\u0458\u0435 \u0441\u0435 \u0434\u0430 \u0441\u0443 \u043f\u0440\u0432\u0438 \u0440\u0435\u0434\u043e\u0432\u0438 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0430 \u043f\u0440\u0435\u0442\u0440\u0430\u0433\u0435 \u043f\u0443\u043d\u0438 \u043a\u0443\u043f\u0459\u0435\u043d\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0430. \u0422\u043e \u0458\u0435 \u0434\u043e\u0431\u0430\u0440 \u043f\u043e\u0441\u0430\u043e \u0437\u0430 \u0410\u043c\u0430\u0437\u043e\u043d. \u0421\u0430\u043c\u043e \u0437\u0430 \u0430\u043c\u0435\u0440\u0438\u0447\u043a\u043e \u0442\u0440\u0436\u0438\u0448\u0442\u0435, \u0435-\u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u0433\u0438\u0433\u0430\u043d\u0442 \u0458\u0435 2019. \u0433\u043e\u0434\u0438\u043d\u0435 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u043e \u043f\u0440\u0438\u0445\u043e\u0434\u0435 \u0443 \u0432\u0438\u0441\u0438\u043d\u0438 \u043e\u0434 10 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 \u0430\u043c\u0435\u0440\u0438\u0447\u043a\u0438\u0445 \u0434\u043e\u043b\u0430\u0440\u0430.<\/a> \u041a\u043e\u0433\u0430 \u043e\u0432\u0430 \u0441\u0443\u043c\u0430 \u0458\u043e\u0448 \u043d\u0438\u0458\u0435 \u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0430 \u0431\u0435\u0437 \u0434\u0430\u0445\u0430, \u043d\u0435\u043a\u0430 \u0437\u043d\u0430: \u0442\u043e \u0458\u0435 \u043f\u043e\u0432\u0435\u045b\u0430\u045a\u0435 \u043e\u0434 \u043f\u0440\u0435\u043a\u043e 33% \u0443 \u043f\u043e\u0440\u0435\u0452\u0435\u045a\u0443 \u0441\u0430 \u043f\u0440\u0435\u0442\u0445\u043e\u0434\u043d\u043e\u043c \u0433\u043e\u0434\u0438\u043d\u043e\u043c. <\/p>

\u041f\u043e\u0440\u0435\u0434 \u0441\u043f\u043e\u043d\u0437\u043e\u0440\u0438\u0441\u0430\u043d\u0438\u0445 \u043e\u0433\u043b\u0430\u0441\u0430, \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u043e\u0431\u0438\u0442\u0438 \u0438 \u0432\u0430\u0448\u0435 \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441 \u0435\u0442\u0438\u043a\u0435\u0442\u0435 (\u0411\u0435\u0441\u0442\u0441\u0435\u043b\u0435\u0440\u0438 \u0438 \u0410\u043c\u0430\u0437\u043e\u043d\u043e\u0432 \u0438\u0437\u0431\u043e\u0440), \u043a\u043e\u0458\u0435 \u0432\u0430\u0441 \u0442\u0430\u043a\u043e\u0452\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0459\u0430\u0458\u0443 \u0432\u0438\u0448\u0435 \u0443 \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442\u0438\u043c\u0430 \u043f\u0440\u0435\u0442\u0440\u0430\u0433\u0435.<\/a><\/p>

\u0417\u0430\u043a\u0459\u0443\u0447\u0430\u043a<\/h2>
\"9<\/figure><\/div>

\u041f\u043e\u0441\u0442\u043e\u0458\u0438 \u043c\u043d\u043e\u0433\u043e \u0442\u043e\u0433\u0430 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0443\u0437\u0435\u0442\u0438 \u0443 \u043e\u0431\u0437\u0438\u0440 \u043a\u0430\u0434\u0430 \u0441\u0435 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u0443 \u0430\u0432\u0430\u043d\u0442\u0443\u0440\u0443 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446\u0430. \u041e\u0434 \u0446\u0435\u043d\u0430, \u043f\u0440\u0435\u043a\u043e \u043f\u043e\u0442\u0440\u0430\u0436\u045a\u0435, \u0434\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430. \u041a\u043e \u0458\u0435 \u0441\u0432\u0435\u0441\u0442\u0430\u043d \u043c\u043e\u0433\u0443\u045b\u0438\u0445 \u0433\u0440\u0435\u0448\u0430\u043a\u0430, \u043c\u043e\u0436\u0435 \u0438\u0445 \u043b\u0430\u043a\u043e \u0438\u0437\u0431\u0435\u0433\u0430\u0432\u0430\u0442\u0438 \u0438 \u0437\u0430\u043f\u043e\u0447\u0435\u0442\u0438 \u0441\u0432\u043e\u0458\u0435 \u043f\u043e\u0441\u043b\u043e\u0432\u0430\u045a\u0435.<\/p>

\u0408\u0435\u0440 \u0441\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u0438\u043c\u0430\u0458\u0443 \u0458\u0435\u0434\u043d\u0443 \u0437\u0430\u0458\u0435\u0434\u043d\u0438\u0447\u043a\u0443 \u0441\u0442\u0432\u0430\u0440: \u0447\u0438\u043d\u0435 \u0432\u0430\u0441 \u043c\u0430\u045a\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0430\u043d\u0442\u043d\u0438\u043c \u0443 \u043f\u043e\u0440\u0435\u0452\u0435\u045a\u0443 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438\u043c\u0430. \u041f\u043e\u043a\u0430\u0437\u0443\u0458\u0442\u0435, \u0434\u0430\u043a\u043b\u0435, \u043a\u043e\u043b\u0438\u043a\u043e \u0441\u0442\u0435 \u0434\u043e\u0431\u0440\u0438 \u0432\u0438 \u0438 \u0432\u0430\u0448\u0430 \u043f\u043e\u043d\u0443\u0434\u0430, \u043f\u0440\u0443\u0436\u0430\u0458\u0443\u045b\u0438 \u0434\u043e\u0431\u0440\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u043e \u0438\u0441\u043a\u0443\u0441\u0442\u0432\u043e, \u0442\u0430\u043a\u043e \u0434\u0430 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0458\u0430\u043b\u043d\u0438 \u043a\u0443\u043f\u0446\u0438 \u0436\u0435\u043b\u0435 \u0434\u0430 \u043f\u043e\u0441\u0442\u0430\u043d\u0443 \u0432\u0430\u0448\u0438 \u043a\u0443\u043f\u0446\u0438! \u041d\u0430\u0434\u0430\u043c\u043e \u0441\u0435 \u0434\u0430 \u0441\u043c\u043e \u0432\u0430\u043c \u0443 \u0442\u043e\u043c\u0435 \u043f\u043e\u043c\u043e\u0433\u043b\u0438!<\/p>

\u0418\u0437\u0432\u043e\u0440\u0438 \u0441\u043b\u0438\u043a\u0430 \u0443 \u0440\u0435\u0434\u043e\u0441\u043b\u0435\u0434\u0443 \u0441\u043b\u0438\u043a\u0430: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ \u0421\u043d\u0438\u043c\u0430\u043a \u0435\u043a\u0440\u0430\u043d\u0430 @ GoogleTrends\/ \u00a9 Grispb \u2013 stock.adobe.com\/ \u00a9 \u041b\u0435\u043e\u043d\u0438\u0434 \u041a\u0440\u0430\u0432\u0447\u0443\u043a \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Jedva da postoji druga oblast koja trgovcima otvara tako veliku ciljnu grupu kao Amazon. Me\u0111utim, gde ima mnogo kupaca, tu je i velika konkurencija. Stoga je jo\u0161 va\u017enije da se istaknete sa svojim biznisom i pru\u017eite izvanredno korisni\u010dko iskustvo. To se odnosi ne samo na Buy Box ve\u0107 i na rezultate pretrage, posebno na tr\u017ei\u0161tima<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"\n9 \u0433\u0440\u0435\u0448\u0430\u043a\u0430 \u043a\u043e\u0458\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u0430\u0432\u0430\u0458\u0443 \u0434\u0430 \u0431\u0438 \u0431\u0438\u043b\u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u0438<\/title>\n<meta name=\"description\" content=\"\u041c\u043d\u043e\u0433\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043f\u0440\u0430\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u043a\u043e\u0458\u0435 \u0441\u0435 \u043c\u043e\u0433\u0443 \u0438\u0437\u0431\u0435\u0433\u043d\u0443\u0442\u0438. \u0428\u0442\u0430 \u0441\u0443 \u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u0438 \u043a\u0430\u043a\u043e \u0438\u0445 \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u0432\u0434\u0435.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/9-gresaka-koje-treba-izbegavati-da-biste-pokrenuli-svoj-amazon-biznis\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 \u0433\u0440\u0435\u0448\u0430\u043a\u0430 \u043a\u043e\u0458\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0438\u0437\u0431\u0435\u0433\u0430\u0432\u0430\u0458\u0443 \u0434\u0430 \u0431\u0438 \u0431\u0438\u043b\u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u0438\" \/>\n<meta property=\"og:description\" content=\"\u041c\u043d\u043e\u0433\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043f\u0440\u0430\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u043a\u043e\u0458\u0435 \u0441\u0435 \u043c\u043e\u0433\u0443 \u0438\u0437\u0431\u0435\u0433\u043d\u0443\u0442\u0438. \u0428\u0442\u0430 \u0441\u0443 \u0442\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u0438 \u043a\u0430\u043a\u043e \u0438\u0445 \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0438 \u043e\u0432\u0434\u0435.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/9-gresaka-koje-treba-izbegavati-da-biste-pokrenuli-svoj-amazon-biznis\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-31T15:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143004\/header-blogposts-9-fehler.jpg\" \/>\n\t<meta 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