{"id":229272,"date":"2023-04-11T09:30:30","date_gmt":"2023-04-11T09:30:30","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-povecati-vidljivost-proizvoda-sa-amazon-lightning-deals\/"},"modified":"2023-04-11T09:30:30","modified_gmt":"2023-04-11T09:30:30","slug":"kako-povecati-vidljivost-proizvoda-sa-amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-povecati-vidljivost-proizvoda-sa-amazon-lightning-deals\/","title":{"rendered":"Kako pove\u0107ati vidljivost proizvoda sa Amazon Lightning Deals"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-618707-identifier\">Sa Amazon Blitz ponudom, Amazon je stvorio kategoriju ponuda koja vam omogu\u0107ava da pove\u0107ate vidljivost svojih proizvoda i ostvarite dodatne prodaje putem kratkoro\u010dnih akcija sni\u017eenja. Kako funkcioni\u0161u Blitz ponude na Amazonu i koja su iskustva trgovaca i dobavlja\u010da, saznajte ovde.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-545529-identifier\">\u0160ta su Amazon Blitz ponude?<\/h2><p class=\"theme-wp-block gb-responsive-954656-identifier\">Amazon Blitz ponude (tako\u0111e poznate kao ponude ili ponude dana) su akcija \u0161tednje od Amazona. Trgovci i dobavlja\u010di mogu odobriti popuste na svoje proizvode u ograni\u010denom vremenskom periodu od \u010detiri do dvanaest sati. Pri tome je koli\u010dina sni\u017eenih artikala ograni\u010dena. Amazon uvek prikazuje koliko procenata dostupnih jedinica je ve\u0107 prodato. To dodatno pove\u0107ava motivaciju za kupovinu kod kupaca. Ako se sve jedinice akcije prodaju, ponuda se zavr\u0161ava pre vremena.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345864-identifier\">Prednosti Amazon-Flash ponuda za prodavce i dobavlja\u010de<\/h3><p class=\"theme-wp-block gb-responsive-285630-identifier\">Da bi se artikal listao kao Amazon-Flash ponuda, prodavci i dobavlja\u010di moraju platiti naknadu Amazonu. Me\u0111utim, na taj na\u010din mogu zna\u010dajno pove\u0107ati vidljivost svojih proizvoda. Za razliku od PPC kampanja, Flash ponude se ne prikazuju na osnovu klju\u010dnih re\u010di, ve\u0107 se prikazuju preko stranice ponuda na Amazonu i listing se ozna\u010dava etiketom.<\/p><p class=\"theme-wp-block gb-responsive-479959-identifier\">Na stranici ponuda na Amazonu, prete\u017eno su kupci sa visokim namerama za kupovinu. \u0160ansa da kupac koji otkrije va\u0161 proizvod me\u0111u Amazon-Flash ponudama zapravo i kupi je velika. Pored toga, Amazon obave\u0161tava kupce koji imaju proizvod na svojoj listi \u017eelja o ponudi i tako\u0111e sprovodi E-mail marketing za posetioce stranice proizvoda. Tako mo\u017eete uveriti neodlu\u010dne kupce da izvr\u0161e kona\u010dnu kupovinu uz Amazon-Flash ponudu. Ako se va\u0161 proizvod \u010desto klik\u0107e i kupuje tokom akcije, to mo\u017ee pozitivno uticati na njegovo organsko rangiranje.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-754077-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/uspesno-prodavati-na-amazonu-evo-kako-u-2025\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Als Amazon Seller verkaufen: Wie geht das?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/uspesno-prodavati-na-amazonu-evo-kako-u-2025\/\">Uspe\u0161no prodavati na Amazonu \u2013 Ovako ide!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mnogi \u017eele da prodaju na Amazonu &#8211; samo nekolicina zna \u0161ta to zna\u010di. Razja\u0161njavamo sva va\u017ena pitanja: \u0160ta treba da uzmem u obzir pre nego \u0161to po\u010dnem, koji je pravi prodav\u010dev ra\u010dun i kako zapravo ide dalje? Pro\u010ditajte sada!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-974319-identifier\">Kako funkcioni\u0161u Amazon-Flash ponude?<\/h2><p class=\"theme-wp-block gb-responsive-27065-identifier is-style-default\">Da bi se va\u0161 proizvod listao kao Amazon-Flash ponuda, mora ispuniti odre\u0111ene zahteve:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-829506-identifier wp-block-list\"><li class=\"theme-wp-block\">Da biste se prijavili za mesto, potrebna vam je roba sa ocenom od najmanje tri zvezdice, koju morate smanjiti za najmanje 15 procenata.<\/li><li class=\"theme-wp-block\">Pored toga, dostava mora uvek biti mogu\u0107a sa Amazon Prime.<\/li><li class=\"theme-wp-block\">Pored toga, samo proizvodi u stanju \u201enovi\u201d su dozvoljeni.<\/li><li class=\"theme-wp-block\">Za svaki proizvod, Amazon uvek dozvoljava samo jednu kampanju ponuda istovremeno.<\/li><li class=\"theme-wp-block\">Nisu sve kategorije proizvoda dozvoljene za Amazon-Flash ponude. Alkohol, na primer, ne mo\u017ee biti ogla\u0161avan kao ponuda.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140773-identifier\">Dodatni zahtevi na Prime Day<\/h3><p class=\"theme-wp-block gb-responsive-415279-identifier\">Prime Day je ekskluzivni doga\u0111aj ponuda, jer su ponude ovde dostupne isklju\u010divo kupcima koji su deo Amazon programa lojalnosti \u201ePrime\u201d. Prime Day se odr\u017eava od jula 2015. kao godi\u0161nja akcija sni\u017eenja. U me\u0111uvremenu, Amazon je pro\u0161irio Prime ekskluzivne ponude na dodatne doga\u0111aje, na primer sa \u201ePrime Fall\u201d u jesen 2022.<\/p><p class=\"theme-wp-block gb-responsive-53924-identifier\">Da biste listali Amazon-Flash ponudu na Prime Day, morate ispuniti dodatne zahteve. Na Prime Day, Amazon sprovodi samo artikle sa najmanje 20 procenata popusta i najni\u017eom prodajnom cenom u godini kao Flash ponudu. Ocena tako\u0111e mora biti najmanje 3,5 zvezdica. Pored toga, svi <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/da-li-je-sve-to-samo-ukradeno-eo-eo-amazon-politike-za-zastitu-intelektualne-svojine\/\">Amazon-ovih pravila<\/a> za prezentaciju proizvoda moraju biti ispunjeni.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-374039-identifier\">Kreirati Amazon-Flash ponudu \u2013 Kako to ide?<\/h2><p class=\"theme-wp-block gb-responsive-954181-identifier\">Amazon-Flash ponudu mo\u017eete kreirati preko svog prodavca ili dobavlja\u010dkog naloga u sekciji \u201eOgla\u0161avanje\u201c. Pod ta\u010dkom \u201ePonude\u201c mo\u017eete napraviti novu ponudu za \u017eeljeni proizvod.<\/p><p class=\"theme-wp-block gb-responsive-48510-identifier\">Sada mo\u017eete odabrati \u017eeljeni nedeljni period i trajanje ponude. Atraktivni periodi akcije \u010desto su ve\u0107 rezervisani mesec dana unapred. Preporu\u010duje se da unapred rezervi\u0161ete slot za ponudu. Nakon odabira perioda akcije, mo\u017eete odrediti koli\u010dinu i cenu ponude. Va\u017eno je napomenuti da Amazon postavlja minimalnu koli\u010dinu ispod koje se ponuda ne mo\u017ee kreirati. Dakle, potrebna vam je odre\u0111ena zaliha da biste ponudili Amazon-Flash ponudu.<\/p><p class=\"theme-wp-block gb-responsive-404646-identifier\">Nakon unosa svih relevantnih parametara, mo\u017eete potvrditi kreiranje ponude. Nakon toga, Amazon \u0107e proveriti i odobriti Flash ponudu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-371320-identifier\">Amazon-Flash ponuda ne funkcioni\u0161e \u2013 \u0160ta raditi?<\/h3><p class=\"theme-wp-block gb-responsive-843743-identifier\">Mo\u017ee se desiti da Amazon zatra\u017ei reviziju za tra\u017eenu Flash ponudu ili da ponudu odbije. Preporu\u010duje se da pogledate smernice Amazona. Mo\u017ee se desiti da, na primer, potrebni popust nije postignut, jer se za izra\u010dunavanje ne uzima u obzir preporu\u010dena maloprodajna cena (RRP) proizvo\u0111a\u010da, ve\u0107 pro\u0161la prose\u010dna cena. Ako se obratite za podr\u0161ku u svom marketingu nekoj <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon agenciji<\/a> kao \u0161to je Faru Services GmbH, mo\u017eete ih konsultovati i za savet o odobrenju.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-150254-identifier\">Tro\u0161kovi za Amazon-Flash ponude<\/h3><p class=\"theme-wp-block gb-responsive-565357-identifier\">Da bi se artikal listao kao Amazon-Flash ponuda, prodavci moraju platiti dve naknade: u zavisnosti od doga\u0111aja, marketing naknada iznosi izme\u0111u 35 evra i 70 evra. Pored toga, postoji naknada za svaki artikal prodat preko akcije. Ova naknada se razlikuje, ali se ve\u0107 prikazuje prilikom kreiranja ponude.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-103938-identifier\">Alternativa Amazon-Flash ponudama: 7-dnevna ponuda<\/h3><p class=\"theme-wp-block gb-responsive-741944-identifier\">Alternativa Amazon-Flash ponudi, gde niste toliko zavisni od odre\u0111enog kratkog perioda ponude, je 7-dnevna ponuda. Ova akcija se tako\u0111e mo\u017ee kreirati preko stranice ponuda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335026-identifier\">Zaklju\u010dak: Amazon-Flash ponude kao prilika za prodavce i dobavlja\u010de<\/h2><p class=\"theme-wp-block gb-responsive-75447-identifier\">Amazon-Flash ponude su dobar na\u010din da generi\u0161ete vi\u0161e pa\u017enje za svoje proizvode ili da podstaknete prodaju, jer preko stranice ponuda mo\u017eete do\u0107i do posebno kupovnih kupaca. Pored toga, kupci koji ve\u0107 imaju va\u0161 proizvod na listi \u017eelja mo\u017eda \u0107e dobiti poslednji podsticaj za kupovinu.<br>Amazon-Flash ponude su, me\u0111utim, samo jedan deo uspe\u0161ne marketin\u0161ke strategije na Amazonu. Za sveobuhvatnu strategiju preporu\u010duje se saradnja sa specijalizovanom <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon marketin\u0161kom agencijom<\/a> kako biste maksimalno iskoristili mogu\u0107nosti Amazona i razvili odgovaraju\u0107i marketin\u0161ki miks za va\u0161u marku.<\/p><p class=\"theme-wp-block gb-responsive-530791-identifier has-small-font-size\">Izvor slike: \u00a9\ufe0f ifeelstock \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Sa Amazon Blitz ponudom, Amazon je stvorio kategoriju ponuda koja vam omogu\u0107ava da pove\u0107ate vidljivost svojih proizvoda i ostvarite dodatne prodaje putem kratkoro\u010dnih akcija sni\u017eenja. Kako funkcioni\u0161u Blitz ponude na Amazonu i koja su iskustva trgovaca i dobavlja\u010da, saznajte ovde. \u0160ta su Amazon Blitz ponude? Amazon Blitz ponude (tako\u0111e poznate kao ponude ili ponude dana)<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Lightning Deal: Kako pove\u0107ati prodaju va\u0161ih proizvoda!<\/title>\n<meta name=\"description\" content=\"Uz Amazon-Flash ponudu, vidljivost proizvoda mo\u017ee se pove\u0107ati na kratkoro\u010dnom nivou. 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