{"id":229275,"date":"2021-04-29T10:00:00","date_gmt":"2021-04-29T10:00:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/zasto-je-amazon-fba-takode-dobra-ideja-za-prodavce-privatnih-brendova\/"},"modified":"2021-04-29T10:00:00","modified_gmt":"2021-04-29T10:00:00","slug":"zasto-je-amazon-fba-takode-dobra-ideja-za-prodavce-privatnih-brendova","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/zasto-je-amazon-fba-takode-dobra-ideja-za-prodavce-privatnih-brendova\/","title":{"rendered":"Za\u0161to je Amazon FBA tako\u0111e dobra ideja za prodavce privatnih brendova"},"content":{"rendered":"

Svako ko prodaje svoj privatni brend<\/a> na Amazonu mo\u017ee koristiti FBA<\/a> jednako efikasno kao i prodavci brendiranih proizvoda. Dok u ovom slu\u010daju pove\u0107ana \u0161ansa za osvajanje Buy Box nije privla\u010dna, FBA predstavlja savr\u0161eno korisni\u010dko iskustvo, a zadovoljni kupci se vra\u0107aju. Pored toga, mnogo posla je skinuto sa va\u0161ih ruku \u2013 logistika klju\u010dnih re\u010di.<\/p>

Ovde \u0107ete nau\u010diti kako Amazon FBA mo\u017ee podr\u017eati va\u0161 privatni brend <\/strong>. Hajde da prvo ponovo pogledamo \u0161ta je FBA i kako funkcioni\u0161e.<\/p>

\u0160ta je Fulfillment By Amazon (FBA)?<\/h2>

U poslednjim decenijama, online gigant je uspeo da usavr\u0161i svoje procese ispunjenja. Njegovo iskustvo i, ne manje va\u017eno, tehni\u010dka oprema omogu\u0107avaju obradu isporuka u tren oka. Ali kontakt sa kupcima i upravljanje povratima su tako\u0111e pokriveni FBA-om.<\/p>

Da biste koristili Amazon FBA <\/strong>, prodavci \u0161alju svoju robu u jedan od logisti\u010dkih centara giganta e-trgovine. Odatle, Amazon preuzima i prvobitno skladi\u0161ti robu. Kada kupac naru\u010di odgovaraju\u0107i proizvod, on se bira, pakira i \u0161alje. Veliki deo ovog procesa je automatizovan, tako da mo\u017eete videti robote na delu u mnogim logisti\u010dkim centrima.<\/p>

Ali FBA usluga se ne zavr\u0161ava sa isporukom. Ako se pojave problemi sa isporukom ili kupci nisu zadovoljni primljenim proizvodima, brodski gigant tako\u0111e preuzima ove procese. Upravljanje povratima i korisni\u010dka slu\u017eba ispunjavaju visoke standarde u pogledu zadovoljstva kupaca.<\/p>

Na Amazonu, kupci su uvek u fokusu. Sve odluke i procesi treba da se donose u njihovom interesu. Tako\u0111e, Amazon FBA program mo\u017ee pomo\u0107i prodavcima privatnih brendova. Jer savr\u0161eno korisni\u010dko iskustvo ostavlja dobar, zadovoljan ose\u0107aj kod kupaca, tako da \u0107e ponovo kupovati od ovih prodavaca.<\/p>

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\u0160ta je privatni brend?<\/h2>

Prodavci koji ne \u017eele da prodaju brendirane proizvode<\/a>, na primer, jer \u017eele da izbegnu konkurenciju za Buy Box, mogu uspostaviti svoj brend i izgraditi takozvani privatni brend. Za ovaj poslovni model, prodavci mogu kupovati proizvode i imati ih \u0161tampane sa svojim etiketama.<\/p>

Ovo omogu\u0107ava prodavcima privatnih brendova da izgrade prisustvo svog brenda i tako\u0111e dizajniraju svoju stranicu sa detaljima proizvoda. Konkurencija za Buy Box je eliminisana, jer su oni jednostavno jedini prodavci proizvoda. Me\u0111utim, postoji konkurencija u rezultatima pretrage. Na primer, ako kupci pretra\u017euju futrolu za telefon, dobijaju zapanjuju\u0107ih “vi\u0161e od 50.000 rezultata.”<\/p>

Pored toga, ve\u0107i profiti su mogu\u0107i kada prodajete svoj brend nego kada prodajete brendirane proizvode. Vi\u0161e prednosti i nedostataka privatnih brendova mo\u017eete prona\u0107i u na\u0161em blog postu: Privatni brend na Amazonu \u2013 poslovna ideja u 2020. ili stvar pro\u0161losti?<\/a><\/p>

Kako mogu privatni brend<\/strong> prodavci imati koristi od FBA<\/strong>? <\/h2>
\"Amazon<\/figure><\/div>

Prednosti FBA le\u017ee prvenstveno u tome \u0161to prodavci imaju mnogo posla skinutog sa svojih ruku. Na kraju krajeva, ne samo da je veliki deo logistike eliminisan, ve\u0107 i rad u korisni\u010dkoj slu\u017ebi.<\/p>

Za privatno brendiranje, Amazon FBA zna\u010di da prodavci imaju vi\u0161e vremena da ulo\u017ee u razvoj svog brenda. Na kraju krajeva, va\u017enost brendiranja i marketinga igra zna\u010dajnu ulogu ovde. Imati svoj brend je lepo, ali ako ga niko ne poznaje (ili ne mo\u017ee da ga upozna), ovaj put nije profitabilan.<\/p>

Pored olak\u0161anja od posla, tro\u0161kovi za vlastiti skladi\u0161te i potencijalne zaposlene su tako\u0111e eliminisani. Jer iznad odre\u0111ene veli\u010dine, gara\u017ea jednostavno vi\u0161e nije dovoljna. Ovde je dobro upravljanje zalihama od su\u0161tinskog zna\u010daja, jer je previ\u0161e lako izgubiti pregled o tome koji je predmet skladi\u0161ten gde i koji su odgovaraju\u0107i nivoi zaliha.<\/p>

Amazon FBA poslovanje prodavca privatnog brenda tako\u0111e garantuje najbr\u017eu isporuku. Mnogi kupci na Amazonu o\u010dekuju isporuku istog dana ili slede\u0107eg dana \u2013 i mnogi prodavci to tako\u0111e nude. Ako kupci imaju izbor izme\u0111u dva sli\u010dna proizvoda koja im se jednako dopadaju, ali jedan se isporu\u010duje sutra, a drugi slede\u0107e nedelje, koji \u0107e verovatno biti kupljen?<\/p>

Amazon FBA tako\u0111e poma\u017ee u privatnom brendiranju kroz izuzetno visoke standarde u pogledu korisni\u010dke slu\u017ebe. Kao \u0161to je ve\u0107 pomenuto, kupci su uvek na prvom mestu na Amazonu. Svi procesi su dizajnirani u njihovom interesu. Ovo se posebno odnosi na korisni\u010dku slu\u017ebu. Online gigant ima veliki, obu\u010deni tim koji je uvek prijateljski nastrojen, orijentisan na re\u0161enja i lako dostupan.<\/p>

Ovo prirodno dovodi do visokog zadovoljstva kupaca i velike verovatno\u0107e da \u0107e ovi kupci ponovo kupovati od Amazona, a tako i od vas. U stvari, dobro upravljanje povratima mo\u017ee \u010dak dovesti do pove\u0107ane lojalnosti kupaca, jer stvara poverenje u kompaniju.<\/p>\t\t

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\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera – sa SELLERLOGIC.\t\t<\/div>\n\t\t
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Ovako privatni brend<\/strong> prodavci savr\u0161eno koriste FBA<\/strong> <\/h2>

Ni\u0161ta nije besplatno \u2013 pa ni Amazon FBA usluga. (Prodavci privatnih brendova) treba da obrate pa\u017enju na tro\u0161kove<\/a>.<\/p>

Naknade za ovu uslugu zasnivaju se na veli\u010dini i te\u017eini proizvoda. \u0160to su roba ve\u0107a i te\u017ea, to su ve\u0107e FBA naknade. Stoga, program nije jednako pogodan za svaku vrstu robe. Proizvodi koji su posebno osetljivi i krhki tako\u0111e su manje pogodni za Amazon FBA. (Prodavci privatnih brendova) treba da razmotre da li zahtevi njihovog proizvoda dobro odgovaraju usluzi.<\/p>

Amazon tako\u0111e nije savr\u0161en, pa se gre\u0161ke de\u0161avaju unutar FBA. Roba mo\u017ee nestati u skladi\u0161tu ili biti o\u0161te\u0107ena. Tako\u0111e se mo\u017ee desiti da Amazon vrati novac kupcima za robu, ali povratak nikada ne stigne na va\u0161u lokaciju. Dobra vest je da mo\u017eete dobiti nadoknadu za ove gre\u0161ke. Dobijate FBA izve\u0161taje koje treba pregledati zbog gre\u0161aka. Alternativno, mo\u017eete koristiti alat za nadoknadu za Amazon FBA. Ovo skida ogroman teret sa prodavaca privatnih brendova. Lost & Found automatski analizira va\u0161e izve\u0161taje u pozadini do 18 meseci unazad i prikazuje zahteve za nadoknadu. Pored toga, priprema pismo za Amazon, tako da korisnici samo treba da ga kopiraju i nalepaju u Seller Central i po\u0161alju.<\/p>

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Da li Amazon FBA tako\u0111e ima nedostatke za prodavce privatnih brendova?<\/h2>

Va\u017ean deo privatnog brendiranja je stvaranje lojalnosti kupaca. Me\u0111utim, kori\u0161\u0107enje Amazon FBA ne omogu\u0107ava prodavcima privatnih brendova da kontaktiraju kupce. Svaka komunikacija je odgovornost online giganta, a uklju\u010divanje letaka, kupona za popust ili sli\u010dnih stavki nije mogu\u0107e.<\/p>

Me\u0111utim, Amazon nudi vlasnicima brendova neke uzbudljive marketin\u0161ke mogu\u0107nosti: od ciljanih sponzorisanih oglasa do vlastite prodavnice brenda<\/a>. Preduslov za ovo je da je brend registrovan u Amazonovom Brand Registry. Na ovaj na\u010din mo\u017eete indirektno povezati sa svojim kupcima. Dizajnirajte svoju prodavnicu brenda prema svojim \u017eeljama, ispri\u010dajte svoju pri\u010du i istaknite svoje jedinstvene prodajne ta\u010dke. Tako\u0111e mo\u017eete ponuditi posebne promocije i kupone tamo.<\/p>

Tako\u0111e mo\u017eete do\u0107i do svojih kupaca i skrenuti pa\u017enju na dodatnu vrednost svog brenda ili proizvoda uz pomo\u0107 sponzorisanih oglasa ili brendova<\/a>.<\/p>

Ali mo\u017eda je najva\u017enija ta\u010dka to \u0161to kroz Amazon FBA mo\u017eete ponuditi savr\u0161enu korisni\u010dku slu\u017ebu. Kao \u0161to je ve\u0107 opisano, program vam poma\u017ee tako \u0161to isporu\u010duje robu va\u0161im kupcima u tren oka i osigurava da sve te\u010de glatko sa povratima zahvaljuju\u0107i obu\u010denom osoblju Amazona.<\/p>

Zaklju\u010dak<\/h2>
\"Privatno<\/figure><\/div>

Amazon FBA program mo\u017ee tako\u0111e podr\u017eati prodavce privatnih brendova–<\/strong> jer preuzima ogroman deo posla. Kroz usavr\u0161ene procese u logisti\u010dkim centrima online giganta i vrhunsku korisni\u010dku slu\u017ebu, putovanje kupca postaje savr\u0161eno, a kupci rado ponovo kupuju. Ovo pozitivno iskustvo prenosi se na privatni brend, a kupci povezuju pozitivna ose\u0107anja sa brendom. To, zauzvrat, podsti\u010de pozitivne recenzije, preporuke i ponovne kupovine.<\/p>

Naravno, mo\u017eete i sami upravljati svojim ispunjenjem i biti uspe\u0161ni, ali tada treba da osigurate da mo\u017eete ispuniti standarde koje postavlja Amazon. To zna\u010di da roba treba da stigne do kupaca u roku od jednog do dva dana (u zavisnosti od kategorije, mo\u017eda malo du\u017ee) i da korisni\u010dka podr\u0161ka funkcioni\u0161e besprekorno.<\/p>

Ali ne svaki proizvod je jednako pogodan za Amazon FBA. Prodavci privatnih brendova treba da procene tro\u0161kove ove usluge u odnosu na koristi. Ako su proizvodi posebno te\u0161ki ili glomazni, ili ako vam je veoma va\u017eno uklju\u010divanje letaka u po\u0161iljke, mo\u017eda bi bilo bolje da sami upravljate logistikom i korisni\u010dkom slu\u017ebom.<\/p>

Krediti za slike u redosledu slika: \u00a9 VectorMine<\/a> \u2013 stock.adobe.com \/ \u00a9iiierlok_xolms<\/a> \u2013 stock.adobe.com \/ \u00a9 Trueffelpix<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Svako ko prodaje svoj privatni brend na Amazonu mo\u017ee koristiti FBA jednako efikasno kao i prodavci brendiranih proizvoda. Dok u ovom slu\u010daju pove\u0107ana \u0161ansa za osvajanje Buy Box nije privla\u010dna, FBA predstavlja savr\u0161eno korisni\u010dko iskustvo, a zadovoljni kupci se vra\u0107aju. Pored toga, mnogo posla je skinuto sa va\u0161ih ruku \u2013 logistika klju\u010dnih re\u010di. Ovde \u0107ete<\/p>\n","protected":false},"author":5,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521,1530,1380],"tags":[],"class_list":["post-229275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"\nAmazon FBA kao Privatni Brend: Da li je to razborito?<\/title>\n<meta name=\"description\" content=\"Amazon FBA za Privatni Brend: Saznajte ovde \u0161ta prodavci treba da uzmu u obzir i kako da steknu vi\u0161e kupaca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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