{"id":229281,"date":"2022-07-15T10:57:00","date_gmt":"2022-07-15T10:57:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/"},"modified":"2025-12-09T09:24:36","modified_gmt":"2025-12-09T09:24:36","slug":"kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/","title":{"rendered":"Kako funkcioni\u0161e Amazon FBA? Sve \u0161to treba da znate o popularnoj usluzi ispunjenja na prvi pogled!"},"content":{"rendered":"\n<p class=\"theme-wp-block gb-responsive-63326-identifier\"><em>(Poslednji put a\u017eurirano 29.07.2022)<\/em> Ve\u0107ina trgovaca verovatno je upoznata s tim: Ispunjenje od strane Amazona, ili na nema\u010dkom &#8220;Versand durch Amazon&#8221;. Iza ovoga se krije \u010ditav niz usluga koje e-trgovinski gigant nudi prodavcima na svom tr\u017ei\u0161tu. Trgovci mogu rezervisati ove usluge kao paket i tako delegirati ve\u0107inu zadataka povezanih sa ispunjenjem na Amazon. FBA poslovanje je tako postalo jedan od najpopularnijih poslovnih modela me\u0111u prodavcima na tr\u017ei\u0161tu, jer prodaju na Amazonu \u010dini neverovatno lakom.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-260731-identifier\">Me\u0111utim, oni koji \u017eele da zapo\u010dnu sa Amazon FBA treba da se dobro informi\u0161u unapred. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ispunjeno-od-strane-amazona-za-koga-je-amazon-fba-pogodan\/\">Usluga nije pogodna za svakog prodavca<\/a> i ne smatraju svi da je u\u010de\u0161\u0107e ekonomski isplativo. Ipak, postoji razlog za\u0161to je usluga tako popularna: Sa FBA programom, Amazon je omogu\u0107io prodavcima da ispune visoke standarde e-trgovinskog giganta bez dodatnog truda. Ogroman olak\u0161anje za mnoge prodavce, a za druge, to je prilika da pro\u0161ire svoje poslovanje.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-184837-identifier\">U ovom blog postu \u017eelimo da razjasnimo va\u017ene osnove, a zatim se dublje upustimo u temu &#8220;FBA na Amazonu&#8221;: Koje tro\u0161kove trgovci treba da planiraju, kako funkcioni\u0161e obrada narud\u017ebina i kada je isplativo za trgovce da koriste ovu uslugu?<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-591615-identifier\" id=\"amazon-fba-was-ist-das\">Amazon FBA: \u0160ta je to?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-279742-identifier\">&#8220;Ispunjenje od strane Amazona&#8221; se odnosi na internu uslugu ispunjenja online giganta. Prodavci na tr\u017ei\u0161tu mogu rezervisati ovu uslugu uz naknadu. Tada Amazon preuzima sve logisti\u010dke korake potrebne za obradu narud\u017ebine za FBA proizvode. To uklju\u010duje, izme\u0111u ostalog,<\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7940-identifier\">\n<li class=\"theme-wp-block gb-responsive-836016-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">skladi\u0161tenje artikala,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-980899-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pripremu narud\u017ebina,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-371137-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pakovanje artikala,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-490925-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">isporuku kupcu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-259688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">korisni\u010dku podr\u0161ku na lokalnom jeziku, kao i<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-850940-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">upravljanje povratima i obrada povrata.<\/li>\n<\/ul>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-263669-identifier\">Da bi to uradili, FBA prodavci \u0161alju svoju robu u <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/3000-robota-0-ljudi-7-zanimljivih-cinjenica-o-amazon-logistickim-centrima-lokacije\/\">Amazon logisti\u010dki centar<\/a>, odakle prodavac koji vr\u0161i isporuku pokre\u0107e sve daljnje korake. To tako\u0111e uklju\u010duje, na primer, distribuciju zaliha zasnovanu na potra\u017enji ka drugim logisti\u010dkim centrima.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-909770-identifier\" id=\"durch-amazon-fba-wird-kaum-erfahrung-in-logistik-benotigt\">Sa Amazon FBA, malo iskustva u logistici je potrebno<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-804715-identifier\">Za mnoge Amazon prodavce, FBA ima jasne prednosti: Mogu izgraditi \u0161irok asortiman proizvoda \u010dak i kao mala kompanija koja mo\u017eda ima samo nekoliko zaposlenih ili malo iskustva u e-trgovini, i dobiti pristup milionima kupaca isklju\u010divo putem Amazon FBA u Nema\u010dkoj. To je zato \u0161to kori\u0161\u0107enje usluge automatski uklju\u010duje i u Prime program, koji je posebno popularan me\u0111u kupcima zbog brze isporuke.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-233231-identifier\">Mnogi korisnici \u010dak prvenstveno naru\u010duju Prime proizvode i filtriraju druge ponude u rezultatima pretrage. Dok postoji i opcija prodaje na Amazonu bez FBA, ali sa Prime statusom, trgovci prvo moraju dokazati da mogu ispuniti visoke standarde sa svojom internom logistikom. Za mnoge manje prodavce, to bi bilo nemogu\u0107e.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-407428-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-posebno-u-vezi-sa-amazon-fba-uslugom-i-kakva-iskustva-imaju-prodavci-sa-njom\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142807\/amazon-fba-starten-thumbnail.png\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Sollten Sie Amazon FBA starten?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-posebno-u-vezi-sa-amazon-fba-uslugom-i-kakva-iskustva-imaju-prodavci-sa-njom\/\">\u0160ta je posebno u vezi sa Amazon FBA uslugom i kakva iskustva imaju prodavci sa njom?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Kakvo iskustvo imaju Amazon prodavci sa ispunjenjem od strane Amazona? I \u0161ta je zapravo posebno u vezi sa ovom uslugom? <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-posebno-u-vezi-sa-amazon-fba-uslugom-i-kakva-iskustva-imaju-prodavci-sa-njom\/\">U ovom blog postu, sa\u017eeli smo glavne prednosti, ali i najve\u0107e nedostatke<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-210484-identifier\" id=\"amazon-fba-ist-keine-anleitung-zum-gelddrucken\">Amazon FBA nije vodi\u010d za \u0161tampanje novca<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-881459-identifier\">Postati FBA prodavac na Amazonu je relativno lako u pore\u0111enju sa izgradnjom online prodavnice. Me\u0111utim, trgovci se tako\u0111e izla\u017eu strogim zahtevima ameri\u010dke korporacije. Mentalitet &#8220;trke za zlatom&#8221; koji je prevladavao me\u0111u prodavcima na tr\u017ei\u0161tu pre nekoliko godina je davno nestao. Danas je potrebno mnogo rada i odre\u0111eno znanje da bi se zara\u0111ivalo novac sa Amazon FBA.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-244180-identifier\">To je u velikoj meri zbog visokog konkurentskog pritiska koji postoji na tr\u017ei\u0161tu, posebno s obzirom na to da korporacija sama tako\u0111e u\u010destvuje kao prodavac. Mnogi proizvodi se sada nude od strane vi\u0161e trgovaca, tako da postoji konkurencija ne samo izme\u0111u razli\u010ditih proizvoda, ve\u0107 i za isti proizvod. Posebno je takozvani Buy Box veoma konkurentan.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-358517-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-ili-dropshipping-koja-je-bolja-opcija\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/09\/23142836\/amazon-fba-versus-dropshipping-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA versus Dropshipping \u2013 was ist besser geeignet f\u00fcr Amazon?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-ili-dropshipping-koja-je-bolja-opcija\/\">Amazon FBA ili dropshipping \u2013 koja je bolja opcija?<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Alternativa Amazon FBA je dropshipping. Oba na\u010dina isporuke imaju prednosti i nedostatke. Istra\u017eili smo koji na\u010din ispunjenja je pogodan za koga: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-ili-dropshipping-koja-je-bolja-opcija\/\">Amazon FBA vs. Dropshipping<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/10\/21122316\/amazon-fba-fehler-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wer mit Amazon FBA startet, macht Fehler. Das ist ganz normal. So vermeiden Sie zu scheitern.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/\">\u0160est najve\u0107ih gre\u0161aka Amazon FBA i kako prodavci mogu uspe\u0161no da se kompenzuju<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Gre\u0161ke se tako\u0111e de\u0161avaju na Amazonu tokom ispunjenja. U mnogim slu\u010dajevima, prodavac ima pravo na naknadu za to. Obja\u0161njavamo kada to va\u017ei i <a href=\"https:\/\/sellerlogic-stage.sl.local\/de\/blog\/fba-fehler-kosten-geld\/\">kako mo\u017eete dobiti svoj povra\u0107aj novca<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pokretanje-amazon-fba-biznisa-10-saveta-za-brze-skaliranje\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143013\/amazon-fba-business-guide-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"What is the best Amazon FBA business model? Find out here.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pokretanje-amazon-fba-biznisa-10-saveta-za-brze-skaliranje\/\">Pokretanje Amazon FBA biznisa \u2013 10 saveta za br\u017ee skaliranje<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Iako zara\u0111ivanje novca sa FBA vi\u0161e nije tako lako kao pre nekoliko godina, i dalje mo\u017ee biti profitabilno. Ovde vam pokazujemo <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pokretanje-amazon-fba-biznisa-10-saveta-za-brze-skaliranje\/\">kako da pokrenete svoje FBA poslovanje i prona\u0111ete pravu poslovnu strukturu<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-632076-identifier\"><strong>Performansa prodavca kao kriterijum za Buy Box<\/strong><\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-330394-identifier\">Na Amazonu postoje dve vrste proizvoda: proizvodi sa privatnom oznakom i brendirana roba. Dok se proizvodi sa privatnom oznakom nude samo od strane jednog prodavca, brendirana roba obi\u010dno se sastoji od poznatih brendova \u010diji proizvodi se preprodaju od strane vi\u0161e preprodavaca. Me\u0111utim, ne dobija svaki prodavac svoju stranicu ponude; umesto toga, svi dobavlja\u010di se okupljaju na istoj stranici proizvoda. Samo oni koji su u Buy Box u trenutku prodaje dobijaju narud\u017ebinu.<\/p>\n\n\n<div class=\"wp-block-image gb-responsive-827278-identifier\">\n<figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"496\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-844x496.png\" alt=\"FBA program iz Amazona je prolaz za mnoge prodavce.\" class=\"wp-image-1237\" title=\"FBA program iz Amazona je prolaz za mnoge prodavce.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-407x239.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-768x451.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-844x496.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-1536x902.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142936\/fba-amazon-2048x1203.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-232885-identifier\">Ova transportna torba za manje ljubimce prodaje se od strane dva razli\u010dita prodavca. Me\u0111utim, samo jedan mo\u017ee biti u Buy Box \u2013 trenutno je to prodavac &#8220;Mariot&#8221;. Drugi provajder po imenu &#8220;Highfunny&#8221; pominje se samo dalje i prili\u010dno neupadljivo. Po\u0161to 90% korisnika kupuje putem Buy Box, ovaj prodavac obi\u010dno ima nedostatak osim ako ne osvoji Buy Box. Kao \u0161to je tako\u0111e o\u010digledno, dok Mariot prodaje proizvod, on se \u0161alje od strane Amazona. Dakle, FBA se koristi za ovaj proizvod od strane trenutnog prodavca.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-23034-identifier\" id=\"der-algorithmus-bevorzugt-fba-handler-in-der-buy-box\">Algoritam favorizuje FBA prodavce u Buy Box<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-550969-identifier\">Mo\u017ee se spekulisati da je Mariot u Buy Box prvenstveno zato \u0161to koristi Fulfillment by Amazon, po\u0161to su takvi prodavci favorizovani u odnosu na svoje kolege koji koriste samo <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Fulfillment by Merchant (FBM)<\/a>. Me\u0111utim, va\u017ean faktor u borbi za Buy Box je ukupna performansa prodavca, koja tako\u0111e uklju\u010duje brzinu isporuke i kvalitet korisni\u010dke usluge.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-644484-identifier\">Amazon prirodno daje FBA prodavcima najvi\u0161u ocenu u ovim oblastima, po\u0161to sam e-trgovinski ekspert preuzima ove zadatke. Posti\u0107i istu performansu kao FBM prodavac je gotovo nemogu\u0107e ili bar veoma te\u0161ko. Stoga, kao prodavac brendiranih dobara, gotovo je neophodno raditi sa Amazon FBA.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-795398-identifier\" id=\"vorteile-von-fba\">Prednosti FBA<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-397720-identifier\">Ukratko, slede\u0107e prednosti FBA mogu se istaknuti:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-78902-identifier\">\n<li class=\"theme-wp-block gb-responsive-194205-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Proizvodi koji se nude putem FBA dobijaju Prime logo. Sa Prime statusom, sti\u010dete pristup najbogatijoj ciljnoj publici na Amazonu \u2013 Prime pretplatnicima. U svetu, Amazon ima 200 miliona pretplatnika (od 2021. godine), uklju\u010duju\u0107i oko 35 miliona korisnika samo u Nema\u010dkoj (od 2019. godine).<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-370893-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Isporuka, povrati i korisni\u010dka usluga dolaze iz jednog izvora. Kada va\u0161i proizvodi stignu u Amazonova centri za ispunjenje, mo\u017eete se osloniti na stru\u010dnost online giganta.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-605094-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prostor za skladi\u0161tenje je skup. Ako ne \u017eelite da gradite ili iznajmljujete sopstveno skladi\u0161te za svoje proizvode, FBA mo\u017ee biti dobro re\u0161enje.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-227251-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sa FBA, mo\u017ee se generisati vi\u0161e prodaje. FBA ponude su favorizovane od strane Amazon algoritma, i dobijate <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">Buy Box Share<\/a> zna\u010dajno br\u017ee i lak\u0161e nego sa FBM.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-101581-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kada po\u010dnete na Amazonu, prvo morate da doka\u017eete da ste &#8220;dobar&#8221; prodavac. Probni period traje 90 dana. Pre toga, ne\u0107ete dobiti nijedan Buy Box \u010dak ni za proizvode svoje marke, \u0161to zna\u010di da nema direktne konkurencije na stranici sa detaljima proizvoda. Sa FBA, ovaj probni period je eliminisan.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-964473-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-kako-uspesno-koristiti-amazon-za-medunarodno-sirenje\/\">Internacionalizacija je lak\u0161a sa FBA<\/a>, po\u0161to mnogi procesi direktno pokriva program. \u0160tavi\u0161e, znanje stranih jezika nije ni potrebno, po\u0161to Amazon brine o korisni\u010dkoj usluzi.<\/li>\n<\/ol>\n<\/div>\n\n\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-519838-identifier\" id=\"nachteile-von-fba-und-wie-sie-diese-aus-der-welt-schaffen\">Nedostaci FBA i kako ih eliminisati<\/h3>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-852153-identifier\">\n<li class=\"theme-wp-block gb-responsive-396415-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">FBA usluga od Amazona nije najjeftinija opcija. Me\u0111utim, za bolju kontrolu tro\u0161kova, dobijate detaljan pregled i mo\u017eete mnogo preciznije izra\u010dunati tro\u0161kove. Mo\u017eete izbe\u0107i visoke tro\u0161kove <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-saveta-o-tome-kako-zapoceti-sa-dobrom-istrazivanjem-proizvoda-za-amazon-fba\/\">paze\u0107i na te\u017einu i dimenzije tokom istra\u017eivanja proizvoda<\/a>. Jer samo nekoliko milimetara ili grama manje mo\u017ee odrediti nivo FBA tro\u0161kova.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-506074-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Odre\u0111ene grupe proizvoda, kao \u0161to su zapaljivi materijali, neki prehrambeni artikli ili luksuzna roba, ne \u0161alju se putem FBA. Me\u0111utim, imate mogu\u0107nost da se oslonite na svoje metode isporuke kao \u0161to su FBM (Fulfillment by Merchant) ili Seller Fulfilled Prime. Seller Fulfilled Prime se tretira isto kao FBA kada je u pitanju dodela Buy Box delova i ima smisla posebno kada se takmi\u010dite sa drugim prodavcima za Buy Box.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-903370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kao FBA prodavac, nemate direktan kontakt sa kupcem. Ako do\u0111e do povrata, \u0161to nije neuobi\u010dajeno na Amazonu, interesi kupaca su prioritet. \u0160ta mo\u017eete u\u010diniti povodom toga? Ponudite kvalitetne proizvode, odvojite vreme da pru\u017eite sve potrebne informacije na stranici proizvoda za artikle koji zahtevaju obja\u0161njenje, i igrajte po pravilima Amazona. Ako nudite proizvode koji se \u010desto vra\u0107aju (npr. ode\u0107a ili obu\u0107a), uzmite to u obzir u svojim kalkulacijama tro\u0161kova.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-14561-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zna\u010dajan nedostatak je gubitak kontrole. To zna\u010di da nemate pregled kretanja zaliha i otkazivanja kupljenih dobara. U isto vreme, gre\u0161ke se de\u0161avaju u Amazonovim skladi\u0161tima koje vam mogu ko\u0161tati mnogo novca. Roba mo\u017ee biti izgubljena, o\u0161te\u0107ena ili \u010dak nije ni zabele\u017eena u inventaru. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/\">Ru\u010dno proveravanje<\/a> bi trajalo previ\u0161e vremena. Mnoge gre\u0161ke \u010desto prolaze neprime\u0107eno i Amazon ih ne komunicira uvek. \u010cak ste odgovorni za prijavljivanje gre\u0161aka Amazonu kako biste dobili povra\u0107aj novca. \u0160ta mo\u017eete u\u010diniti povodom toga? Ru\u010dno proveravanje je mogu\u0107e samo do veoma malog obima zaliha i i dalje zahteva mnogo vremena. <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-lost-and-found\/\">SELLERLOGIC Lost &amp; Found<\/a> preuzima pretragu, \u010dak retroaktivno prijavljuje gre\u0161ke i priprema svu komunikaciju sa Amazonom. Pored gre\u0161aka koje se de\u0161avaju u procesu isporuke, u skladi\u0161tu ili u obra\u010dunu naknada, Lost &amp; Found tako\u0111e bele\u017ei gre\u0161ke tipa slu\u010daja <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/slanje-fba-robe-na-amazon-kako-osigurati-da-vasa-ulazna-posiljka-stigne-sigurno-u-skladiste\/\">Ulazna po\u0161iljka<\/a>.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-640879-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">FBA dovodi do odre\u0111ene zavisnosti od Amazona. Tr\u017ei\u0161te je ve\u0107 danas najprofitabilniji prodajni kanal za mnoge prodavce. Me\u0111utim, ono \u0161to va\u017ei danas mo\u017ee se potpuno promeniti sutra. Stoga, morate biti svesni da bi drugi kanal za distribuciju va\u0161ih dobara trebao biti dostupan.<\/li>\n<\/ol>\n<\/div>\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-300700-identifier\" id=\"amazon-fba-kosten-und-gebuhren\">Amazon FBA: Tro\u0161kovi i naknade<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-767671-identifier\">Naravno, FBA usluga od Amazona Nema\u010dka se ne nudi iz \u010distog dobra. Kompanija \u017eeli da profitira od toga i stoga napla\u0107uje dodatne Amazon FBA naknade pored obavezne naknade za prodaju. Ove naknade posebno zavise od lokacije skladi\u0161ta, tipa proizvoda, dimenzija i te\u017eine artikla.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-277325-identifier\">Pored toga, kori\u0161\u0107enje Amazon FBA nosi dodatne tro\u0161kove skladi\u0161tenja po kubnom metru mese\u010dno. Ali pazite! Tro\u0161kovi skladi\u0161tenja se pove\u0107avaju za robu koja se skladi\u0161ti du\u017ee od 365 dana na 170 evra mese\u010dno po kubnom metru. Po\u010dev\u0161i od 15. maja 2022. godine, dodatna naknada od 37 evra po kubnom metru \u0107e se tako\u0111e primenjivati za trajanje skladi\u0161tenja od 331 do 365 dana. Ovo se odnosi na sve kategorije osim:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-841872-identifier\">\n<li class=\"theme-wp-block gb-responsive-168869-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">ode\u0107a, obu\u0107a i torbe,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-285661-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">koferi, ran\u010devi i torbe kao i<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-693177-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">sati i nakit.<\/li>\n<\/ul>\n<\/div>\n\n\n<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-552951-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-1320-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Tip za pametne: Amazon nudi FBA kalkulator, ali samo za tro\u0161kove isporuke. Me\u0111utim, neki drugi su popunili ovu prazninu i razvili takve kalkulacije cena za Amazon naknade vezane za FBA, npr. Shopdoc. Evo originala od Amazona: <a href=\"https:\/\/sell.amazon.de\/versand-durch-amazon?ref_=asde_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FBA kalkulator naknada<\/a>. A evo <a href=\"https:\/\/fba-rechner.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">kalkulatora od Shopdoc<\/a>.<\/span><\/p>\n<\/blockquote>\n\n\n\n<p class=\"theme-wp-block gb-responsive-897184-identifier\">Za sve ostale koji vi\u0161e vole da prate pojedina\u010dne artikle umesto da koriste automatski Amazon FBA kalkulator, naknade za Evropu mogu se prona\u0107i ovde: <a href=\"https:\/\/m.media-amazon.com\/images\/G\/02\/FBA_Files\/200330-FBA-Rate-Card-DE.pdf?ld=ELDEFBA-www.ecosia.org\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trenutni tro\u0161kovi i naknade za Amazon FBA isporuku<\/a>.<\/p>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-177546-identifier\" id=\"amazon-fba-kosten-auf-einen-blick\">Amazon FBA tro\u0161kovi na prvi pogled<\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-654312-identifier\">Koji su stvarni Amazon FBA tro\u0161kovi? Na ovo se ne mo\u017ee odgovoriti generalno kao \u0161to je to \u010desto slu\u010daj. \u010cesto su FBA naknade samo povezane sa tro\u0161kovima isporuke i tro\u0161kovima skladi\u0161tenja. Me\u0111utim, zapravo postoje dodatni tro\u0161kovi koje treba uzeti u obzir prilikom kalkulacije FBA poslovanja.<\/p>\n\n\n\n<figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Tro\u0161kovi pre prodaje<\/strong><\/td><td><\/td><\/tr><tr><td>Registracija preduze\u0107a<\/td><td>25-65 evra \/ jednokratno<\/td><\/tr><tr><td>Amazon prodav\u010dev ra\u010dun<\/td><td>39 evra \/ mesec<\/td><\/tr><tr><td><strong>Tro\u0161kovi Amazon Fulfillment-a<\/strong><\/td><td><\/td><\/tr><tr><td>Provizija za prodaju<\/td><td>5-20 % od prodajne cene<\/td><\/tr><tr><td>Naknade za zatvaranje (medijski proizvodi)<\/td><td>0.81-1.01 evra \/ jedinica<\/td><\/tr><tr><td>Tro\u0161kovi skladi\u0161tenja Amazon FBA<\/td><td>16.69-41.00 evra na osnovu kubnih metara i sezone \/ mesec<\/td><\/tr><tr><td>Naknada za dugoro\u010dno skladi\u0161tenje<\/td><td>331 do 365 dana 37 \u20ac po kubnom metru, nakon 365 dana 170 \u20ac po kubnom metru \/ mesec<\/td><\/tr><tr><td>Tro\u0161kovi isporuke<\/td><td>pojedina\u010dno, na osnovu tipa proizvoda, veli\u010dine i te\u017eine<\/td><\/tr><tr><td>Naknade za povrate i odlaganje<\/td><td>pojedina\u010dno, na osnovu veli\u010dine i te\u017eine<\/td><\/tr><tr><td>Naknada za obradu povra\u0107aja<\/td><td>20% od naknade za prodaju, do 5.00 evra<\/td><\/tr><tr><td>Amazon ogla\u0161avanje<\/td><td>pojedina\u010dno<\/td><\/tr><tr><td><strong>Ostali tro\u0161kovi<\/strong><\/td><td><\/td><\/tr><tr><td>Alati<\/td><td>pojedina\u010dno<\/td><\/tr><tr><td>Poreski savetnik<\/td><td>pojedina\u010dno<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-434759-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-troskovi-svi-troskovi-za-2025-na-prvi-pogled\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140940\/amazon-fba-kosten-gebuehren-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Kosten f\u00fcr Veraund Geb\u00fchren, die jeder H\u00e4ndler kennen muss\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-troskovi-svi-troskovi-za-2025-na-prvi-pogled\/\">Amazon FBA tro\u0161kovi: Svi tro\u0161kovi za 2025. na prvi pogled<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Kako trgovci pravilno izra\u010dunavaju <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-troskovi-svi-troskovi-za-2025-na-prvi-pogled\/\">tro\u0161kove koje snosi FBA<\/a> kako bi se na njima zasnivali njihovi prora\u010duni? U ovom blog postu posebno isti\u010demo osnovne finansijske tro\u0161kove koje svaki trgovac mora planirati. Pro\u010ditajte sada!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-840991-identifier\" id=\"das-richtige-amazon-fba-produkt-finden-wie-geht-das\">Pronala\u017eenje pravog Amazon FBA proizvoda \u2013 kako to funkcioni\u0161e?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-109214-identifier\">U stvari, u Amazon FBA poslu, istra\u017eivanje proizvoda unapred je jednako va\u017eno kao i kod Privatne oznake. Iako se gotovo svaki legalan proizvod nudi na online tr\u017ei\u0161tu, to ne zna\u010di da se trud za Amazon FBA isplati za sve proizvode.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-919801-identifier\">Za pravilno istra\u017eivanje proizvoda, sada postoji nekoliko korisnih Amazon FBA alata, ali trgovci tako\u0111e mogu iskoristiti zalihe svojih konkurenata ili rangiranje bestselera kako bi na kraju osigurali prihvatljivu mar\u017eu. Proizvodi koji postaju spori prodava\u010di ili imaju malu mar\u017eu treba odgovaraju\u0107e ukloniti iz asortimana.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-639334-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-rang-prodaje-cetiri-stvari-koje-morate-znati\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/18110908\/amazon-verkaufsrang-ermitteln-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon-Verkaufsrang: H\u00f6her ranken, mehr verkaufen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-rang-prodaje-cetiri-stvari-koje-morate-znati\/\">Amazon rang prodaje \u2013 \u010cetiri stvari koje morate znati<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-rang-prodaje-cetiri-stvari-koje-morate-znati\/\">Rangiranje prodaje<\/a> je informacija koju prodavci mogu profitabilno koristiti. Ovde \u0107ete saznati kako to u\u010diniti.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-saveta-o-tome-kako-zapoceti-sa-dobrom-istrazivanjem-proizvoda-za-amazon-fba\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143008\/amazon-fba-produktrecherche-druchstarten-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Wie Sie mit einer Amazon FBA-Produktrecherche durchstarten\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-saveta-o-tome-kako-zapoceti-sa-dobrom-istrazivanjem-proizvoda-za-amazon-fba\/\">6 saveta o tome kako zapo\u010deti sa dobrom istra\u017eivanjem proizvoda za Amazon FBA<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Manual istra\u017eivanje proizvoda ili biste radije koristili alat? Pokazujemo vam kako da prona\u0111ete svoju ni\u0161u sa svojim Amazon FBA poslom i <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-saveta-o-tome-kako-zapoceti-sa-dobrom-istrazivanjem-proizvoda-za-amazon-fba\/\">pravilnim istra\u017eivanjem proizvoda<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-473406-identifier\" id=\"fba-und-andere-amazon-produkte-richtig-verpacken-richtlinien\"><strong>Pravilno pakovanje FBA i drugih Amazon proizvoda: Smernice<\/strong><\/h3>\n\n\n\n<p class=\"theme-wp-block gb-responsive-1046-identifier\">Za mnoge prodavce na tr\u017ei\u0161tu, na kraju se postavlja pitanje kako pravilno pakovati svoje Amazon FBA artikle pre slanja robe u logisti\u010dki centar ovog e-trgovinskog giganta. Jer u slu\u010daju nepo\u0161tovanja, Amazon zadr\u017eava pravo da odbije nepravilno pakovane proizvode. To bi bilo frustriraju\u0107e, skupo i gubilo bi nepotrebno vreme.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-391022-identifier\">Stoga, Amazon FBA prodavci treba da pregledaju <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/G200141500?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">smernice za pakovanje<\/a> pre slanja svoje robe. Na primer, pojedina\u010dni delovi SKU moraju biti sadr\u017eani u jednoj ambala\u017ei, svaka jedinica mora biti ozna\u010dena skenabilnim barkodom, a pakovanje mora imati jasnu oznaku proizvoda. Za posebne proizvode kao \u0161to su <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200280160&amp;language=de_DE&amp;ref=efph_200280160_cont_G200141500\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">krhke robe<\/a>, Amazon tako\u0111e zahteva FBA pakovanje koje uzima u obzir ovu okolnost.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-215734-identifier\" id=\"mit-amazon-fba-schritt-fur-schritt-expandieren-pan-eu-und-usa\">Pro\u0161irite korak po korak sa Amazon FBA: Pan EU i SAD<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-761141-identifier\">Trgovci ulaze na ogroman tr\u017ei\u0161te sa Amazon FBA samo u Nema\u010dkoj \u2013 ali to nije kraj. Ameri\u010dka kompanija je prepoznala da me\u0111unarodna prodaja tako\u0111e mo\u017ee biti profitabilna. Sa Pan EU programom, Amazon FBA prodavci mogu postati globalni igra\u010di \u2013 i relativno lako. Proizvodi se mogu skladi\u0161titi u evropskim Amazon logisti\u010dkim centrima i slati odatle. Prodavci mogu lako odrediti koje tr\u017ei\u0161ta \u017eele da opslu\u017euju u svom prodavcu nalogu.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-555673-identifier\">Me\u0111utim, za ulazak u FBA poslovanje ili za male kompanije, Evropska mre\u017ea ispunjenja (EFN) je pogodnija. U ovom slu\u010daju, roba se skladi\u0161ti u lokalnim logisti\u010dkim centrima i \u0161alje se \u0161irom Evrope odatle. Klju\u010dna prednost EFN-a u odnosu na Pan EU program je ta \u0161to prodavci treba da budu registrovani za porez samo u zemlji skladi\u0161tenja, a ne u zemlji odredi\u0161ta.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-690773-identifier\">Ali to nije sve. Kroz FBA, prodavci mogu da se pove\u017eu sa Amazon USA, najve\u0107im online tr\u017ei\u0161tem na svetu. Potencijal prodaje je ogroman, a pravne prepreke su manje nego \u0161to mnogi misle. Svako ko \u017eeli da zaradi novac sa Amazon FBA poslovanjem ne bi trebao da propusti ovu priliku.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-49173-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/prekogranicna-e-trgovina-sa-amazonom-kako-uspeti-u-medunarodnoj-prodaji\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/05\/15150227\/international-verkaufen-auf-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"International verkaufen auf Amazon \u2013 Cross-Border E-Commerce f\u00fcr Einsteiger.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/prekogranicna-e-trgovina-sa-amazonom-kako-uspeti-u-medunarodnoj-prodaji\/\">Prekograni\u010dna e-trgovina sa Amazonom: Kako uspeti u me\u0111unarodnoj prodaji<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Pored panevropskog programa, Amazon je stvorio i druge opcije za prodaju <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/prekogranicna-e-trgovina-sa-amazonom-kako-uspeti-u-medunarodnoj-prodaji\/\">van Nema\u010dke<\/a>. Pokaza\u0107emo vam kako to funkcioni\u0161e i koje prednosti imaju programi ovde.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143014\/amazon-pan-eu-brexit-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon Pan EU: Der Brexit wird auch f\u00fcr FBA-H\u00e4ndler zu sp\u00fcren sein.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Brexit: Amazon FBA zaustavlja prenose zaliha izme\u0111u EU i Velike Britanije \u2013 Evo \u0161ta trgovci mogu da urade!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Ujedinjeno Kraljevstvo vi\u0161e nije deo Evropske unije. To tako\u0111e ima posledice za Pan EU prodavce, jer od 2021. Amazon vi\u0161e ne\u0107e prevoziti robu izme\u0111u EU i UK. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">\u0160ta prodavci mogu u\u010diniti sada<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pan-eu-program-od-amazona-sve-vazno-o-isporuci-u-eu\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/03\/23140412\/pan-eu-amazon-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"pan-eu von amazon vorteile nachteile voraussetzungen\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pan-eu-program-od-amazona-sve-vazno-o-isporuci-u-eu\/\">Pan-EU program od Amazona: Sve va\u017eno o isporuci u EU!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Sa Pan-EU isporukom, Amazon omogu\u0107ava slanje i skladi\u0161tenje robe unutar Evropske unije pod povoljnijim FBA uslovima isporuke. Ova metoda isporuke je pro\u0161irenje klasi\u010dnog FBA programa. Ali \u0161ta to zapravo zna\u010di slati putem Pan-EU? Za kori\u0161\u0107enje panevropske is&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-617290-identifier\"><\/p>\n\n\n\n<blockquote class=\"theme-wp-block wp-block-quote gb-responsive-393848-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-490288-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\"><strong>Dobro je znati<\/strong>: Pan EU program funkcioni\u0161e sli\u010dno kao Amazon FBA u Nema\u010dkoj. Prodavac \u0161alje svoje proizvode u evropski skladi\u0161te po svom izboru. Odatle, Amazon se brine o skladi\u0161tenju na zahtev u drugim logisti\u010dkim centrima i odgovaraju\u0107im procesima slanja u zemlju odredi\u0161ta, korisni\u010dkoj podr\u0161ci, povratima itd.<\/span><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-423497-identifier\" id=\"fur-wen-ist-amazon-fba-geeignet\">Kome je Amazon FBA pogodan?<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-961485-identifier\">Amazon FBA nesumnjivo nudi mnoge prednosti. Ali da li je usluga zaista pogodna za svakoga ko prodaje na Amazonu? Verujemo da je Amazon FBA namenjen svima koji:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809233-identifier\">\n<li class=\"theme-wp-block gb-responsive-391768-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prodaje brzo pokretne robe. Posebno za takve artikle, tro\u0161kovi skladi\u0161tenja FBA su niski. U isto vreme, vi kao prodavac mo\u017eete o\u010dekivati da \u0107e kupac brzo primiti va\u0161e artikle i biti zadovoljan uslugom.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-442400-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mora o\u010dekivati visoku konkurenciju u Buy Box. To zna\u010di da posebno prodavci maloprodajnih dobara ne mogu izbe\u0107i kori\u0161\u0107enje FBA usluge. Profit Buy Box je u velikoj meri zavistan od na\u010dina isporuke.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-101525-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017deli da poveri logistiku i korisni\u010dku podr\u0161ku pouzdanom partneru. Jer Amazon deli svoje opse\u017eno i delimi\u010dno nepobedivo znanje sa FBA.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-882167-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017deli da se fokusira na druge zadatke vezane za prodaju na Amazonu umesto na isporuku. Sa Amazon FBA, imate savr\u0161ene uslove za potpuno koncentrisanje na rast va\u0161eg poslovanja.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-807493-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017deli da privu\u010de najbogatiju ciljnu grupu. U svetu, Amazon ima 200 miliona Prime pretplatnika, sa tendencijom daljeg rasta. Ova ciljna grupa prvenstveno kupuje online na Amazonu i tako\u0111e je spremna da potro\u0161i vi\u0161e novca jer je usluga pouzdana.<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-686490-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tako\u0111e \u017eeli br\u017ee do\u0107i do zaklju\u010dka o kupovini sa ni\u0161nim proizvodima. Ve\u0107 nekoliko godina, Amazon sve vi\u0161e radi na tome da ponudi takve proizvode koje bi potencijalni kupci radije kupili od konkurenata, kao \u0161to su ru\u010dno ra\u0111eni predmeti, hrana, ekolo\u0161ki proizvodi itd. Na taj na\u010din, online gigant ima za cilj da osigura svoju poziciju kao NAJ pretra\u017eiva\u010d i NAJ tr\u017ei\u0161te za sve.<\/li>\n<\/ol>\n<\/div>\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-314080-identifier\"><strong>Potencijal Amazon FBA u budu\u0107nosti<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-594574-identifier\">Verovatno ste se pitali da li Amazon FBA jo\u0161 uvek ima potencijal u budu\u0107nosti. Jer prodavci na Amazonu \u010desto \u010duju da je tr\u017ei\u0161te ve\u0107 &#8220;pretrpano.&#8221; Mnogi se pla\u0161e da vi\u0161e ne mogu ostvariti profit i delimi\u010dno dr\u017ee kineske dobavlja\u010de jeftinih proizvoda odgovornim za to. Ali da li je zaista tako beznade\u017eno?<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-36932-identifier\">Zadovoljstvo kupaca je od najve\u0107eg prioriteta za Amazon, pri \u010demu kvalitet proizvoda tako\u0111e igra zna\u010dajnu ulogu. Tako, prodavci ili kompanije koje prodaju visokokvalitetne proizvode imaju jasnu prednost, a dobavlja\u010di jeftinih proizvoda ne mogu da pariraju.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-454240-identifier\">Ne treba zaboraviti da je Amazonov udeo u online maloprodaji u Nema\u010dkoj od 2020. godine ve\u0107i od 50% \u2013 jasna dominacija. Pored toga, e-trgovinski gigant kontinuirano otvara nova tr\u017ei\u0161ta \u0161irom sveta i stalno se \u0161iri. To zna\u010di vi\u0161e potencijalnih kupaca i vi\u0161e mogu\u0107nosti za prodaju za FBA prodavce.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-427258-identifier\">Naravno, trenutno ima mnogo prodavaca na platformi. Ipak, to ne zna\u010di da je prekasno da se uspe\u0161no u\u0111e u FBA poslovanje, jer je potra\u017enja tako\u0111e izuzetno visoka i verovatno \u0107e nastaviti da raste me\u0111unarodno u budu\u0107nosti. A \u0161to se ti\u010de konkurencije sa drugim dobavlja\u010dima, mo\u017eete pove\u0107ati svoje \u0161anse za uspeh fokusiraju\u0107i se na dobar kvalitet proizvoda od samog po\u010detka.<\/p>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-515456-identifier\"><strong>Pregled: Ulazak u FBA poslovanje<\/strong><\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-372047-identifier\">Da li ste razmotrili sve prednosti i mane i odlu\u010dili se za Amazon FBA program? Tada se mo\u017eete posvetiti potrebnim koracima. Pre nego \u0161to postanete FBA prodavac, nekoliko stvari treba da se re\u0161i unapred. To uklju\u010duje:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-770955-identifier\">\n<li class=\"theme-wp-block gb-responsive-513207-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">registraciju preduze\u0107a (neophodnu za profesionalni prodav\u010dev nalog),<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-4069-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">prijavu za poreske brojeve,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-960301-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">otvaranje poslovnog ra\u010duna (preporu\u010deno) i<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-690712-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">prijavu za EORI broj (neophodnu samo za uvoz).<\/li>\n<\/ol>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-324857-identifier\">Zatim se sve vrti oko stvarnog Amazon FBA poslovanja. Posebno u ovoj fazi, va\u017eno je odvojiti dovoljno vremena i pa\u017eljivo razmisliti o svakom koraku. Najva\u017eniji koraci uklju\u010duju:<\/p>\n\n\n<div class=\"theme-block-list\">\n<ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-738036-identifier\">\n<li class=\"theme-wp-block gb-responsive-692129-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">registraciju kod Amazona,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-7946-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">istra\u017eivanje prvog proizvoda,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-508902-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pretragu proizvo\u0111a\u010da,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-114757-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">nabavku patenata i sertifikata,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-382072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">razvoj imena brenda, logotipa i dizajna,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-748355-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kupovinu EAN brojeva,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-874002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kupovinu proizvoda,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-164499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">zaklju\u010divanje osiguranja od poslovne odgovornosti i licenciranje ambala\u017ee,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-740014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kreiranje liste na Amazonu,<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-500610-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">slanje Amazonu i<\/li>\n\n\n\n<li class=\"theme-wp-block gb-responsive-200123-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">lansiranje proizvoda<\/li>\n<\/ol>\n<\/div>\n\n\n<p class=\"theme-wp-block gb-responsive-838296-identifier\">Da biste saznali vi\u0161e o svakom pojedina\u010dnom koraku, kliknite ovde: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/konacni-vodic-za-amazon-fba-korak-po-korak-do-vlastitog-biznisa-ukljucujuci-kontrolnu-listu\/\"><strong>Ultimativni Amazon FBA vodi\u010d (uklju\u010duju\u0107i kontrolnu listu)<\/strong><\/a>.<\/p>\n\n\n\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-125990-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/koje-amazon-fba-alate-mogu-stvarno-koristiti-prodavci-na-trzistu-12-preporuka-za-prodavce\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142939\/amazon-fba-software-tools-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Amazon FBA: Mit Software und Tools ist die t\u00e4gliche Arbeit ein Klacks!\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/koje-amazon-fba-alate-mogu-stvarno-koristiti-prodavci-na-trzistu-12-preporuka-za-prodavce\/\">Koje Amazon FBA alate mogu stvarno koristiti prodavci na tr\u017ei\u0161tu? 12 preporuka za prodavce<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Bez jednog ili drugog alata, te\u0161ko da \u0107e bilo koji prodavac mo\u0107i da upravlja svojim FBA poslovanjem. Za skoro svaki problem postoji i odgovaraju\u0107i softver. Ali koji su korisni? Pripremili smo <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/koje-amazon-fba-alate-mogu-stvarno-koristiti-prodavci-na-trzistu-12-preporuka-za-prodavce\/\">devet korisnih Amazon FBA alata<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-282308-identifier\" id=\"fazit-amazon-fba-kleines-startkapital-grosse-moglichkeiten\">Zaklju\u010dak: Amazon FBA \u2013 mali po\u010detni kapital, velike mogu\u0107nosti<\/h2>\n\n\n\n<p class=\"theme-wp-block gb-responsive-397863-identifier\">Da, Amazon FBA tako\u0111e ima nedostatke. Prodavci prenose celu ispunu, uklju\u010duju\u0107i korisni\u010dku podr\u0161ku, na online giganta i time gube, na primer, priliku da direktno komuniciraju sa svojim kupcima. Me\u0111utim, kada je u pitanju osvajanje Buy Box, prodavci nemaju mnogo drugih izbora osim da koriste Fulfillment by Amazon.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-885192-identifier\">S druge strane, program ima jednako toliko prednosti. Ne samo da zna\u010dajno olak\u0161ava rad prodavcima \u2013 posebno za mnoge prodavce koji posluju sa Amazon FBA kao mala preduze\u0107a, program je izuzetno va\u017ean. Mnoge ve\u0107e kompanije tako\u0111e cene \u0161to je slanje sa Amazonom brzo i glatko, tro\u0161kovi za izgradnju ili iznajmljivanje skladi\u0161ta su eliminisani, a korisni\u010dka podr\u0161ka radi non-stop. Tek kroz ovo mnogi prodavci su u mogu\u0107nosti da uspe\u0161no prodaju na Amazonu.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-483189-identifier\">I dalje je sasvim mogu\u0107e danas voditi posao <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">profitabilno na online tr\u017ei\u0161tu<\/a>. Me\u0111utim, potrebno je baviti se taksama, kao \u0161to su tro\u0161kovi skladi\u0161tenja i tro\u0161kovi dostave, i pravilno ih uklju\u010diti u prora\u010dune. Pravilno istra\u017eivanje proizvoda je tako\u0111e od su\u0161tinskog zna\u010daja. Kada posao po\u010dne da funkcioni\u0161e u Nema\u010dkoj, ni\u0161ta ne stoji na putu \u0161irenju u Evropu ili \u010dak u SAD.<\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-984557-identifier\"><strong>\u010cesto postavljana pitanja<\/strong><\/p>\n\n\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613389949761\"><strong class=\"schema-faq-question\">\u0160ta je Amazon FBA?<\/strong> <p class=\"schema-faq-answer\">Fulfillment by Amazon (FBA) je interni logisti\u010dki program online giganta. Kada prodavci na tr\u017ei\u0161tu rezervi\u0161u ovu uslugu, Amazon preuzima ceo proces ispunjavanja. To uklju\u010duje i skladi\u0161tenje i pripremu i pakovanje narud\u017ebina, kao i upravljanje dostavom i povratima. \u010cak i korisni\u010dka podr\u0161ka se tada obavlja od strane Amazona. Mnogi prodavci koriste FBA jer pove\u0107ava njihove \u0161anse za osvajanje Buy Box.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613390317878\"><strong class=\"schema-faq-question\">Koliko ko\u0161ta Fulfillment by Amazon?<\/strong> <p class=\"schema-faq-answer\">Takse za FBA uslugu nisu fiksne, ve\u0107 se obra\u010dunavaju na osnovu veli\u010dine i te\u017eine proizvoda i dele se na tro\u0161kove skladi\u0161tenja i tro\u0161kove dostave. Od januara do septembra, tro\u0161kovi skladi\u0161tenja, na primer, iznose 15,60 \u20ac po m<sup>3<\/sup> mese\u010dno. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613390940808\"><strong class=\"schema-faq-question\">Koliko iznosi taksa za dostavu za FBA?<\/strong> <p class=\"schema-faq-answer\">Trenutno, takse za dostavu po prodatom komadu kre\u0107u se izme\u0111u 0,80 \u20ac i 30,60 \u20ac u zavisnosti od dimenzija, te\u017eine i odredi\u0161ta.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613391171674\"><strong class=\"schema-faq-question\">Za koje online prodavce je Amazon FBA isplativ?<\/strong> <p class=\"schema-faq-answer\">Fulfillment by Amazon je isplativ, na primer, za manje prodavce koji nemaju svoj skladi\u0161ni prostor ili logistiku. Ali ve\u0107i prodavci tako\u0111e treba da razmotre FBA, jer kori\u0161\u0107enje usluge mo\u017ee zna\u010dajno uticati na profit Buy Box. Za te\u0161ke, glomazne proizvode ili one koji se sporo prodaju, FBA nije uvek pogodan.<\/p> <\/div><\/div>\n\n\n\n<p class=\"theme-wp-block gb-responsive-882723-identifier has-small-font-size\">Zasluga za slike u redosledu slika: \u00a9 erikdegraaf \u2013 stock.adobe.com \/ Snimak ekrana @ Amazon<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Poslednji put a\u017eurirano 29.07.2022) Ve\u0107ina trgovaca verovatno je upoznata s tim: Ispunjenje od strane Amazona, ili na nema\u010dkom &#8220;Versand durch Amazon&#8221;. Iza ovoga se krije \u010ditav niz usluga koje e-trgovinski gigant nudi prodavcima na svom tr\u017ei\u0161tu. Trgovci mogu rezervisati ove usluge kao paket i tako delegirati ve\u0107inu zadataka povezanih sa ispunjenjem na Amazon. FBA poslovanje<\/p>\n","protected":false},"author":3,"featured_media":1211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"class_list":["post-229281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon FBA: \u0160ta je to? [Vodi\u010d za prodavce]<\/title>\n<meta name=\"description\" content=\"Amazon FBA: \u0160ta je Fulfillment by Amazon, koje prednosti nudi, kako funkcioni\u0161e usluga i koji su nedostaci?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon FBA: \u0160ta je to? 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Kada prodavci na tr\u017ei\u0161tu rezervi\u0161u ovu uslugu, Amazon preuzima ceo proces ispunjavanja. To uklju\u010duje i skladi\u0161tenje i pripremu i pakovanje narud\u017ebina, kao i upravljanje dostavom i povratima. \u010cak i korisni\u010dka podr\u0161ka se tada obavlja od strane Amazona. Mnogi prodavci koriste FBA jer pove\u0107ava njihove \u0161anse za osvajanje Buy Box.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613390317878","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613390317878","name":"Koliko ko\u0161ta Fulfillment by Amazon?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Takse za FBA uslugu nisu fiksne, ve\u0107 se obra\u010dunavaju na osnovu veli\u010dine i te\u017eine proizvoda i dele se na tro\u0161kove skladi\u0161tenja i tro\u0161kove dostave. Od januara do septembra, tro\u0161kovi skladi\u0161tenja, na primer, iznose 15,60 \u20ac po m3 i mesec.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613390940808","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613390940808","name":"Koliko iznosi taksa za dostavu za FBA?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Trenutno, takse za dostavu po prodatom komadu kre\u0107u se izme\u0111u 0,80 \u20ac i 30,60 \u20ac, u zavisnosti od dimenzija, te\u017eine i odredi\u0161ta.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613391171674","position":4,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-funkcionise-amazon-fba-sve-sto-treba-da-znate-o-popularnoj-usluzi-ispunjenja-na-prvi-pogled\/#faq-question-1613391171674","name":"Za koje online prodavce je Amazon FBA isplativ?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Fulfillment by Amazon je isplativ, na primer, za manje prodavce koji nemaju svoj skladi\u0161ni prostor ili logistiku. Ali ve\u0107i prodavci tako\u0111e treba da razmotre FBA, jer kori\u0161\u0107enje usluge mo\u017ee zna\u010dajno uticati na profit Buy Box. 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