{"id":229284,"date":"2021-05-18T10:15:00","date_gmt":"2021-05-18T10:15:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/"},"modified":"2021-05-18T10:15:00","modified_gmt":"2021-05-18T10:15:00","slug":"registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/","title":{"rendered":"\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443: \u041e\u0431\u0458\u0430\u0448\u045a\u0435\u045a\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u2013 \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0443\u045b\u0438 \u0443\u043f\u0443\u0442\u0441\u0442\u0432\u0430 \u043a\u043e\u0440\u0430\u043a \u043f\u043e \u043a\u043e\u0440\u0430\u043a"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-978875-identifier\">\u041a\u0440\u043e\u0437 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443, \u0442\u0430\u043a\u043e\u0452\u0435 \u043f\u043e\u0437\u043d\u0430\u0442\u0443 \u043a\u0430\u043e Brand Registry, \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u043c\u043e\u0433\u0443 \u0437\u0432\u0430\u043d\u0438\u0447\u043d\u043e \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0458\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0435 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. \u0422\u043e \u0438\u043c\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 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\u043f\u0440\u043e\u0441\u0435\u043a\u0443 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u043b\u0435 99% \u043c\u0430\u045a\u0435 \u043d\u0430\u0432\u043e\u0434\u043d\u0438\u0445 \u043f\u0440\u0435\u043a\u0440\u0448\u0430\u0458\u0430.<\/p><p class=\"theme-wp-block gb-responsive-603329-identifier\">\u0422\u043e \u0434\u043e\u043d\u043e\u0441\u0438 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u0438 \u0437\u0430 \u043a\u0443\u043f\u0446\u0435 \u0438 \u0437\u0430 \u0441\u0430\u043c\u0443 \u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0441\u043a\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443. \u0410\u043b\u0438 \u0438 \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u0438\u043c\u0430\u0458\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u0438 \u043e\u0434 Brand Registry \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. \u041d\u0430\u0440\u0430\u0432\u043d\u043e, \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043c\u043e\u0433\u0443 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u0438 \u0431\u0435\u0437 \u043e\u0432\u0435 \u0437\u0430\u0448\u0442\u0438\u0442\u0435 \u0438 \u0431\u0435\u0437 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u043e\u043d\u043b\u0430\u0458\u043d \u0442\u0440\u0436\u0438\u0448\u0442\u0443. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u0442\u0438\u043c\u0435 \u043f\u0440\u0435\u0443\u0437\u0438\u043c\u0430\u0458\u0443 \u043e\u0434\u0440\u0435\u0452\u0435\u043d\u0438 \u0440\u0438\u0437\u0438\u043a \u0438 \u043f\u0440\u043e\u043f\u0443\u0448\u0442\u0430\u0458\u0443 \u0448\u0430\u043d\u0441\u0443 \u0437\u0430 \u043c\u043d\u043e\u0433\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0435 \u043c\u043e\u0433\u0443\u045b\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u0458\u0435 \u0441\u0443 \u0442\u0440\u0435\u043d\u0443\u0442\u043d\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0435 \u0441\u0430\u043c\u043e \u0438\u043b\u0438 \u0443\u0433\u043b\u0430\u0432\u043d\u043e\u043c \u0437\u0430 \u0432\u043b\u0430\u0441\u043d\u0438\u043a\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0430 \u0443 \u043e\u043a\u0432\u0438\u0440\u0443 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. \u041e\u0431\u0458\u0430\u0441\u043d\u0438\u045b\u0435\u043c\u043e \u0437\u0430\u0448\u0442\u043e \u0458\u0435 Brand Registry \u0442\u043e\u043b\u0438\u043a\u043e \u0432\u0430\u0436\u0430\u043d, \u043a\u043e\u0458\u0435 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0447\u0435\u043a\u0438\u0432\u0430\u0442\u0438 \u0438 \u0434\u0430\u045b\u0435\u043c\u043e \u0432\u0430\u043c \u0443\u043f\u0443\u0442\u0441\u0442\u0432\u043e \u043a\u043e\u0440\u0430\u043a \u043f\u043e \u043a\u043e\u0440\u0430\u043a \u043e \u0442\u043e\u043c\u0435 \u043a\u0430\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u0442\u0438 \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-486048-identifier\">Prednosti registracije brenda na Amazonu<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-934294-identifier\">#1 Oblikujte stranicu proizvoda i o\u010duvajte imid\u017e svog brenda<\/h3><p class=\"theme-wp-block gb-responsive-964556-identifier\">To je va\u0161 brend i tako biste trebali imati vlast nad stranicama svojih proizvoda i imid\u017eem brenda. Kada registrujete svoj brend na Amazonu, ne samo da mo\u017eete sami oblikovati stranice svojih proizvoda, ve\u0107 ih i upravljati. Dakle, sve zavisi od vas kao vlasnika brenda kako \u017eelite da predstavite svoj brend.<\/p><p class=\"theme-wp-block gb-responsive-120896-identifier\">Amazon Brand Registry donosi jo\u0161 dodatne prednosti: Tre\u0107e strane vi\u0161e ne mogu menjati ili prilago\u0111avati va\u0161e stranice proizvoda. Tako imate potpunu kontrolu i mo\u017eete osigurati da stranica proizvoda predstavlja interese va\u0161e kompanije i optimalno prikazuje proizvod.<\/p><p class=\"theme-wp-block gb-responsive-466590-identifier\">Kada registrujete svoj brend, Amazon vam tako\u0111e omogu\u0107ava da koristite razli\u010dite medije poput video zapisa na stranici va\u0161eg proizvoda. Ove mogu\u0107nosti mo\u017eete optimalno iskoristiti za brendiranje i jo\u0161 bolje opisati i predstaviti proizvod. Time jednostavno pove\u0107avate svoju stopu konverzije.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-544102-identifier\">#2 Za\u0161titite svoje liste proizvoda od prevara i otmice.<\/h3><p class=\"theme-wp-block gb-responsive-432757-identifier\">Za\u0161titite svoje liste koriste\u0107i Amazon Brand Registry, umesto da kasnije u mukotrpnoj komunikaciji sa Seller Support-om re\u0161avate slu\u010daj otmice. Jer prekr\u0161aji protiv intelektualne svojine (npr. falsifikati) mogu se lak\u0161e identifikovati i pratiti. Tako se konkurenti i prevaranti spre\u010davaju da otmu ili sabotiraju va\u0161e liste, na primer, namernim menjanjem sadr\u017eaja.<\/p><p class=\"theme-wp-block gb-responsive-335035-identifier\">Kako bi za\u0161titio registrovane brendove, online div je pokrenuo \u201eProject Zero\u201c. To za vas zna\u010di: \u0160to vi\u0161e podataka pru\u017eite u okviru Amazon Brand Registry, to \u0107e algoritam biti pametniji. Tim ovog e-commerce giganta stalno radi na pobolj\u0161anjima i automatskom pronala\u017eenju:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-150576-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847721-identifier\">Liste koje ne pripadaju va\u0161em brendu, ali koriste va\u0161e logotipe itd.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-620349-identifier\">Logotipi koji se \u0161tampaju na proizvodima koji ne pripadaju va\u0161em brendu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473941-identifier\">Prodavcima koji \u0161alju navodne proizvode va\u0161eg brenda iz zemalja u kojima vi uop\u0161te ne proizvodite.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-273775-identifier\"><strong>Dobro je znati: <\/strong>Putem Amazon Brand Registry IP Accelerator-a imate mogu\u0107nost da ve\u0107 pre zvani\u010dne registracije brenda stupite u kontakt sa stru\u010dnim advokatskim kancelarijama za prava i patente.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-853876-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-70627-identifier\"><strong>Usput<\/strong>: Registrovani Amazon brendovi mogu u\u010destvovati u Transparency programu. Pri tome se autenti\u010dnost brendiranih proizvoda verifikuje na osnovu individualnih kodova, \u0161to dodatno \u0161titi od falsifikata.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-99678-identifier\">#3 Pushite svoje prodaje<\/h3><p class=\"theme-wp-block gb-responsive-479096-identifier\">Kada registrujete svoj brend na Amazonu, to \u0107e tako\u0111e uticati na va\u0161e prodajne brojke. Ko je jednom bio \u017ertva la\u017enih lista, mo\u017ee da peva pesmu o tome kako dugoro\u010dno ova \u0161teta mo\u017ee uticati na performanse. Jer poverenje kupaca je izgubljeno i potrebno je vreme da se to ponovo izgradi.<\/p><p class=\"theme-wp-block gb-responsive-183311-identifier\">Za\u0161tita va\u0161eg brenda od takvih napada i mnoge mogu\u0107nosti ogla\u0161avanja koje su vam dostupne u okviru Amazon Brand Registry imaju dugoro\u010dno pozitivan uticaj na va\u0161e prodajne brojke.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485280-identifier\">#4 Dobijte besplatan pristup korisnim Amazon alatima.<\/h3><p class=\"theme-wp-block gb-responsive-557949-identifier\">Ako \u017eelite da pove\u0107ate svoje prodajne brojke, morate imati \u0161to preciznije uvide u pona\u0161anje kupaca. Ali nije tako lako do\u0107i do ovih podataka. Na sre\u0107u, prodavci koji su se registrovali u Amazon Brand Registry u Nema\u010dkoj mogu u okviru \u201eanalize brenda\u201c pregledati opse\u017ene podatke o pretra\u017eivanju i kupovini Amazon kupaca. Tako mo\u017eete, na primer, koristiti klju\u010dne re\u010di koje kupci koriste za svoje Amazon PPC kampanje.<\/p><p class=\"theme-wp-block gb-responsive-72074-identifier\">Svestrane analiti\u010dke funkcije poma\u017eu vam u okviru Amazon Brand Registry da upravljate svojim brendom i ocenjujete njegovu performansu. Pored toga, uz pomo\u0107 ovog softvera mo\u017eete br\u017ee saznati da li neko zloupotrebljava va\u0161 brend:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-439954-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-961958-identifier\">Tra\u017eite liste koje koriste va\u0161e brend slike i sadr\u017eaj.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-133721-identifier\">Tra\u017eite ASIN-ove i nezakonito kreirane liste.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4733-identifier\">Prijavite prekr\u0161aje jednostavno i brzo Amazonu.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-139797-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-334050-identifier\">#5 Iskoristite dodatne mogu\u0107nosti ogla\u0161avanja na Amazonu.<\/h3><p class=\"theme-wp-block gb-responsive-787683-identifier\">Trgovci koji registruju svoj brend na Amazonu tako\u0111e dobijaju neke mogu\u0107nosti ogla\u0161avanja koje drugima nisu dostupne. Ne samo da mo\u017eete u okviru Sponsored Brands istaknuti svoj brend iznad organskih rezultata pretrage, ve\u0107 mo\u017eete i postaviti svoj mali prostor u Amazon univerzumu: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-brand-store-kako-da-kreirate-svoju-amazon-prodavnicu\/\">Amazon Brand Store<\/a>. Pored toga, mo\u017eete oblikovati bolje stranice proizvoda, jer sada mo\u017eete koristiti A+ sadr\u017eaj.<\/p><p class=\"theme-wp-block gb-responsive-935286-identifier\">Ako \u017eelite da saznate vi\u0161e o temi Amazon ogla\u0161avanja, slobodno pogledajte na\u0161 blog post o tome: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/\">Kako da istaknete svoje proizvode<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-593457-identifier\">#6 Dobijte vi\u0161e recenzija.<\/h3><p class=\"theme-wp-block gb-responsive-915414-identifier\">Kada \u017eelite da promovi\u0161ete novu listu, jedan od najte\u017eih zadataka je generisanje recenzija kupaca. Dobra vest: Kada registrujete svoj brend u Amazon Brand Registry, dobijate pristup Amazon Vine.<\/p><p class=\"theme-wp-block gb-responsive-799503-identifier\">Ova usluga vam omogu\u0107ava da \u0161aljete svoje proizvode verifikovanim kupcima koji ih testiraju i ocenjuju. Ali pa\u017enja! Imajte na umu da ove recenzije mogu biti brutalno iskrene i ne moraju nu\u017eno osvetliti samo pozitivne strane va\u0161eg proizvoda. Ovde dobijate jo\u0161 vi\u0161e saveta o tome kako da prikupite recenzije \u2013 i \u0161ta biste radije trebali izbegavati: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-ultimativnih-saveta-o-tome-kako-generisati-vise-recenzija-na-amazonu\/\">6 ultimativnih saveta za vi\u0161e recenzija<\/a>.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-731834-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg\" alt=\"Brand Registry Amazon DE \" class=\"wp-image-10130\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/23142540\/brand-registry-amazon-de.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767772-identifier\">Korak po korak: Tako registrujete svoj brend u Amazon Brand Registry<\/h2><p class=\"theme-wp-block gb-responsive-632540-identifier\">Najbolje unapred: Da registrujete svoj Amazon brend, ne nastaju nikakvi tro\u0161kovi. Ovaj alat je za prodavce na tr\u017ei\u0161tu apsolutna neophodnost: u\u017eivate u mnogim prednostima, a da za to ne morate ni\u0161ta da platite.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-453873-identifier\">Korak 1: Proverite zahteve Amazon Brand Registry.<\/h3><p class=\"theme-wp-block gb-responsive-191091-identifier\">Online div \u0107e naravno proveriti da li ispunjavate kriterijume da registrujete svoj Amazon brend:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979065-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-146961-identifier\">Va\u0161 brend mora biti ve\u0107 registrovan i aktivan u nacionalnom registru brendova ili barem podnet zahtev za registraciju brenda. To va\u017ei za svaku zemlju u kojoj \u017eelite da prodajete svoj brend.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163693-identifier\">Mora biti tekstualni (re\u010dna marka) ili slikovni brend.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400930-identifier\">Mora biti ispunjen specifi\u010dni zahtevi za zemlju.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-975545-identifier\">Mora postojati Amazon prodav\u010dev ra\u010dun.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-946486-identifier\">Proizvodi koji se prodaju pod brendom, uklju\u010duju\u0107i ambala\u017eu, moraju imati naziv brenda i\/ili logotip brenda.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-762538-identifier\">Korak 2: Prijavite se u Amazon Brand Registry.<\/h3><p class=\"theme-wp-block gb-responsive-103141-identifier\">Ako ispunjavate gore navedene kriterijume, mo\u017eete se prijaviti u Amazon Brand Registry putem <a href=\"https:\/\/brandregistry.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ovog linka<\/a>. Za to \u0107e vam biti potreban va\u0161 pristup Seller Central-u ili Vendor Central-u. Pripremite ove informacije:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745508-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991778-identifier\">naziv brenda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-660874-identifier\">dr\u017eavna registracijska broj brenda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684810-identifier\">visokorezolutna slika brenda (za slikovne brendove) i slike proizvoda \/ ambala\u017ee<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-353372-identifier\">kategorije proizvoda u kojima brend treba da bude naveden<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442157-identifier\">zemlje u kojima se brendirani proizvodi treba da proizvode i distribuiraju<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680402-identifier\">Korak 3: Registrujte svoje preduze\u0107e u Amazon Brand Registry.<\/h3><p class=\"theme-wp-block gb-responsive-532793-identifier\">Kliknite na \u201eRegistrujte novi brend\u201c i pratite proces tokom kojeg \u0107ete morati uneti potrebne informacije. \u0160to vi\u0161e podataka pru\u017eite, to bolje alat mo\u017ee kasnije za\u0161tititi va\u0161 brend.<\/p><p class=\"theme-wp-block gb-responsive-261038-identifier\">Nakon slanja ovih podataka, e-trgovinski gigant \u0107e proveriti da li ste nosilac prava na navedeni brend. Nakon toga, u okviru Amazon Brand Registry, verifikacioni kod \u0107e biti poslat odgovaraju\u0107em kontaktu brenda. Ovaj kod mora biti vra\u0107en Amazonu kako bi se zavr\u0161ila registracija<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929019-identifier\">Ko sme da koristi za\u0161ti\u0107eni brend?<\/h2><p class=\"theme-wp-block gb-responsive-190695-identifier\">Samo nosioci brenda mogu da upi\u0161u svoj brend u registar brendova i registruju ga kod Amazona. Ipak, tokom procesa registracije, kao i nakon Amazon Brand Registry, mogu se dodati dodatni korisnici i licencirani korisnici. Oni zahtevaju svoj vlastiti ra\u010dun za registraciju brenda, koji mo\u017ee biti postavljen sa njihovim ve\u0107 postoje\u0107im Seller ili Vendor Central. Nositelji prava na brend mogu dodati dodatne korisnike tako \u0161to \u0107e se obratiti podr\u0161ci za registraciju brenda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-858202-identifier\">Tro\u0161kovi registracije brenda na Amazonu:<\/h2><p class=\"theme-wp-block gb-responsive-308139-identifier\">Potpuno je besplatno registrovati svoj brend na Amazonu. Me\u0111utim, registracija brenda kod DPMA (Nema\u010dki zavod za patente i brendove) ko\u0161ta oko 300 \u20ac. U to su uklju\u010dene tri klase proizvoda i usluga. Svaka dodatna klasa ko\u0161ta dodatnih 100 \u20ac.<\/p><p class=\"theme-wp-block gb-responsive-834374-identifier\">Ako \u017eelite da prodajete svoj proizvod i u drugim zemljama EU, morate ga registrovati kod EUIPO. Osnovna taksa ovde iznosi 850 \u20ac i uklju\u010duje samo jednu klasu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-947128-identifier\">Da li moram da koristim Amazon Brand Registry da bih prodavao na Amazonu?<\/h2><p class=\"theme-wp-block gb-responsive-518970-identifier\">Ne, naravno da mo\u017eete prodavati na Amazonu i bez registracije brenda. Me\u0111utim, iskustvo mnogih prodavaca pokazuje da je to rizi\u010dno. Jer time se gubi i za\u0161tita va\u0161eg brenda od strane online giganta. Tako va\u0161i brendirani proizvodi mogu biti lak\u0161e falsifikovani i prodavani ili va\u0161a stranica proizvoda mo\u017ee biti hakovana od strane va\u0161ih konkurenata.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390529-identifier\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-78634-identifier\">Da li se isplati registracija brenda na Amazonu? Verovatno najve\u0107a prednost je za\u0161tita brenda. Na kraju krajeva, izuzetno je va\u017eno da zadr\u017eite kontrolu nad svojim brendom. Pravilno prikazivanje i predstavljanje va\u0161eg brenda je su\u0161tinski va\u017eno i oblikuje imid\u017e va\u0161eg brenda.<\/p><p class=\"theme-wp-block gb-responsive-16207-identifier\">Ali i dodatni reklamni sadr\u017eaj koji se otklju\u010dava za nosioce brenda je od velike va\u017enosti. Jer time se pove\u0107avaju konverzije, saobra\u0107aj i prodaja.<\/p><p class=\"theme-wp-block gb-responsive-837682-identifier\">I na kraju: Mogu\u0107nost identifikovanja navodnih povreda prava na va\u0161 brend (npr. falsifikati) je izuzetno va\u017ena. Kroz uspostavljene funkcije pretrage mo\u017eete brzo prona\u0107i potencijalno falsifikovane liste i proizvode i delovati protiv njih.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-394793-identifier\">\u010cesto postavljana pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726660191681\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon Brand Registry odnosno registracija brenda?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registracija brenda na Amazonu je Amazonov vlastiti registar brendova, u koji online trgovci mogu upisati svoj brend, posebno kako bi se za\u0161titili od povreda prava kao \u0161to su falsifikati.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660199918\"><strong class=\"schema-faq-question\"><strong>Koliko traje registracija brenda kod Amazona?<\/strong><\/strong> <p class=\"schema-faq-answer\">Obi\u010dno je proces zavr\u0161en unutar dva nedelje. Status se mo\u017ee proveriti u bilo kojem trenutku u Brand Registry preko protokola slu\u010daja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660214450\"><strong class=\"schema-faq-question\"><strong>Koliko ko\u0161ta Amazon Brand Registry?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registracija brenda na Amazonu je besplatna za trgovce. Samo registracija kod Nema\u010dkog zavoda za patente i brendove ko\u0161ta oko 300 \u20ac. Kod EUIPO, evropskog pandana, ko\u0161ta oko 850 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660234510\"><strong class=\"schema-faq-question\"><strong>Koje grupe proizvoda ne mogu biti za\u0161ti\u0107ene kao Amazon brend?<\/strong><\/strong> <p class=\"schema-faq-answer\">Slede\u0107e grupe proizvoda nisu registrabilne u Amazon Brand Registry:<br> &#8211; Muzika<br> &#8211; Knjige<br> &#8211; Videozapisi<br> &#8211; Drugi mediji<br> &#8211; Kolekcionarski predmeti<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726660279985\"><strong class=\"schema-faq-question\"><strong>Koliko ko\u0161ta registrovati brend?<\/strong><\/strong> <p class=\"schema-faq-answer\">Registracija brenda u registar brendova je dostupna svim Amazon prodavcima besplatno.<\/p> <\/div><\/div><p class=\"theme-wp-block is-style-default gb-responsive-778636-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9Visual Generation \u2013 stock.adobe.com \/ \u00a9Visual Generation \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0440\u043e\u0437 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443, \u0442\u0430\u043a\u043e\u0452\u0435 \u043f\u043e\u0437\u043d\u0430\u0442\u0443 \u043a\u0430\u043e Brand Registry, \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u043c\u043e\u0433\u0443 \u0437\u0432\u0430\u043d\u0438\u0447\u043d\u043e \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u0442\u0438 \u0441\u0432\u043e\u0458\u0435 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0435 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. \u0422\u043e \u0438\u043c\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u0435 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u043a\u043e\u0458\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443 \u043d\u0435 \u0431\u0438 \u0442\u0440\u0435\u0431\u0430\u043b\u043e \u0434\u0430 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0435. \u041f\u0440\u0435\u043c\u0430 \u0440\u0435\u0447\u0438\u043c\u0430 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446\u0438\u0458\u0430\u043b\u043d\u043e\u0433 \u0433\u0438\u0433\u0430\u043d\u0442\u0430, \u0437\u0430\u0445\u0432\u0430\u0459\u0443\u0458\u0443\u045b\u0438 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0438 \u0431\u0440\u0435\u043d\u0434\u0430, \u0432\u0435\u045b \u0441\u0443 \u043c\u0438\u043b\u0438\u043e\u043d\u0438 \u043b\u0430\u0436\u043d\u0438\u0445 \u043f\u043e\u043d\u0443\u0434\u0430 \u0431\u043b\u043e\u043a\u0438\u0440\u0430\u043d\u0438. \u0420\u0435\u0433\u0438\u0441\u0442\u0440\u043e\u0432\u0430\u043d\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0435 \u0441\u0443 \u0443 \u043f\u0440\u043e\u0441\u0435\u043a\u0443 \u0437\u0430\u0431\u0435\u043b\u0435\u0436\u0438\u043b\u0435 99% \u043c\u0430\u045a\u0435 \u043d\u0430\u0432\u043e\u0434\u043d\u0438\u0445 \u043f\u0440\u0435\u043a\u0440\u0448\u0430\u0458\u0430. \u0422\u043e<\/p>\n","protected":false},"author":5,"featured_media":56235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530,1380],"tags":[],"class_list":["post-229284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako za\u0161tititi svoj brend registracijom brenda na Amazonu<\/title>\n<meta name=\"description\" content=\"Sa registracijom brenda na Amazonu, otmica nema \u0161anse. Nau\u010dite ovde korak po korak kako da registrujete svoj brend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kako za\u0161tititi svoj brend registracijom brenda na Amazonu\" \/>\n<meta property=\"og:description\" content=\"Sa registracijom brenda na Amazonu, otmica nema \u0161anse. Nau\u010dite ovde korak po korak kako da registrujete svoj brend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T10:15:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/18114427\/amazon-branding-services-brand-registry.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u0420\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0430 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443: \u041e\u0431\u0458\u0430\u0448\u045a\u0435\u045a\u0435 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0458\u0435 \u0431\u0440\u0435\u043d\u0434\u0430 \u2013 \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0443\u045b\u0438 \u0443\u043f\u0443\u0442\u0441\u0442\u0432\u0430 \u043a\u043e\u0440\u0430\u043a \u043f\u043e \u043a\u043e\u0440\u0430\u043a\",\"datePublished\":\"2021-05-18T10:15:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\"},\"wordCount\":1787,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/18114427\/amazon-branding-services-brand-registry.jpeg\",\"articleSection\":[\"Prodaja na Amazonu\",\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\",\"name\":\"Kako za\u0161tititi svoj brend registracijom brenda na Amazonu\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/05\/18114427\/amazon-branding-services-brand-registry.jpeg\",\"datePublished\":\"2021-05-18T10:15:00+00:00\",\"description\":\"Sa registracijom brenda na Amazonu, otmica nema \u0161anse. 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