{"id":229314,"date":"2020-06-23T08:25:00","date_gmt":"2020-06-23T08:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najvazniji-amazon-kpi-evi-na-prvi-pogled-ove-metrike-bi-svakako-trebalo-da-razmatraju-prodavci\/"},"modified":"2020-06-23T08:25:00","modified_gmt":"2020-06-23T08:25:00","slug":"najvazniji-amazon-kpi-evi-na-prvi-pogled-ove-metrike-bi-svakako-trebalo-da-razmatraju-prodavci","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-amazon-kpi-evi-na-prvi-pogled-ove-metrike-bi-svakako-trebalo-da-razmatraju-prodavci\/","title":{"rendered":"\u041d\u0430\u0458\u0432\u0430\u0436\u043d\u0438\u0458\u0438 Amazon KPI-\u0435\u0432\u0438 \u043d\u0430 \u043f\u0440\u0432\u0438 \u043f\u043e\u0433\u043b\u0435\u0434: \u041e\u0432\u0435 \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u0431\u0438 \u0441\u0432\u0430\u043a\u0430\u043a\u043e \u0442\u0440\u0435\u0431\u0430\u043b\u043e \u0434\u0430 \u0440\u0430\u0437\u043c\u0430\u0442\u0440\u0430\u0458\u0443 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438!"},"content":{"rendered":"

\u041c\u0438\u0442 \u0443\u043f\u043e\u0440\u043d\u043e \u0442\u0440\u0430\u0458\u0435: Amazon \u0447\u0438\u043d\u0438 \u0442\u0440\u0433\u043e\u0432\u0446\u0435 \u0431\u043e\u0433\u0430\u0442\u0438\u043c. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u0441\u0432\u0430\u043a\u043e \u043a\u043e \u0441\u0435 \u0432\u0435\u045b \u0431\u0430\u0432\u0438\u043e \u043e\u0432\u043e\u043c \u0442\u0435\u043c\u043e\u043c \u0431\u0440\u0437\u043e \u0434\u043e\u043b\u0430\u0437\u0438 \u0434\u043e \u0437\u0430\u043a\u0459\u0443\u0447\u043a\u0430: Amazon \u043c\u043e\u0436\u0435 \u0434\u043e\u0431\u0440\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0441\u0430\u0442\u0438 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435, \u0430\u043b\u0438 \u0434\u0430\u043b\u0435\u043a\u043e \u0458\u0435 \u043e\u0434 \u0442\u043e\u0433\u0430 \u0434\u0430 \u0431\u0443\u0434\u0435 \u0441\u0430\u043c\u043e\u0441\u0442\u0430\u043b\u0430\u043d! \u041a\u0430\u043e \u0438 \u0443 \u0441\u0432\u0430\u043a\u043e\u043c \u0434\u0440\u0443\u0433\u043e\u043c \u043f\u043e\u0441\u043b\u0443, \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u0442\u043d\u0438\u0446\u0438 \u043c\u043e\u0440\u0430\u0458\u0443 \u0438 \u043d\u0430 Amazon-\u0443 \u043f\u0440\u0430\u0442\u0438\u0442\u0438 \u0432\u0430\u0436\u043d\u0435 KPI.<\/p>

\u0408\u0435\u0440 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446 \u0433\u0438\u0433\u0430\u043d\u0442 \u0431\u0440\u0437\u043e \u043a\u0430\u0436\u045a\u0430\u0432\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443 \u043a\u043e\u0458\u0438 \u043d\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0448\u0443 \u0441\u0432\u043e\u0458\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0435. \u0410\u043b\u0438 \u043f\u0440\u0432\u043e \u0436\u0435\u043b\u0438\u043c\u043e \u0434\u0430 \u0440\u0430\u0437\u0458\u0430\u0441\u043d\u0438\u043c\u043e \u0448\u0442\u0430 \u0441\u0443 \u0442\u0430\u043a\u043e\u0437\u0432\u0430\u043d\u0438 \u041a\u0459\u0443\u0447\u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0438 \u0443\u0447\u0438\u043d\u043a\u0430,<\/strong> \u0441\u043a\u0440\u0430\u045b\u0435\u043d\u043e KPI, \u0438 \u0447\u0435\u043c\u0443 \u043c\u043e\u0433\u0443 \u0431\u0438\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438. \u041d\u0430\u043a\u043e\u043d \u0442\u043e\u0433\u0430 \u045b\u0435\u043c\u043e \u0441\u0435 \u0434\u0435\u0442\u0430\u0459\u043d\u043e \u043f\u043e\u0437\u0430\u0431\u0430\u0432\u0438\u0442\u0438 Amazon KPI-\u0458\u0438\u043c\u0430.<\/p>

\u0428\u0442\u0430 \u0441\u0443 KPI-\u0435\u0432\u0438 \u0438 \u0437\u0430\u0448\u0442\u043e \u0441\u0443 KPI-\u0435\u0432\u0438 \u043a\u043e\u0440\u0438\u0441\u043d\u0438?<\/h2>

\u201e\u041a\u0459\u0443\u0447\u043d\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459 \u0443\u0447\u0438\u043d\u043a\u0430\u201c \u043c\u043e\u0436\u0435 \u0441\u0435 \u043f\u0440\u0435\u0432\u0435\u0441\u0442\u0438 \u043a\u0430\u043e \u201e\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459 \u0443\u0447\u0438\u043d\u043a\u0430<\/strong>\u201c \u0438 \u043f\u043e\u0442\u0438\u0447\u0435 \u0438\u0437 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0435\u043d\u0430\u045f\u043c\u0435\u043d\u0442\u0430. \u041f\u043e\u043c\u043e\u045b\u0443 KPI-\u0435\u0432\u0430 \u043c\u043e\u0436\u0435 \u0441\u0435 \u043c\u0435\u0440\u0438\u0442\u0438 \u0443 \u043a\u043e\u0458\u043e\u0458 \u043c\u0435\u0440\u0438 \u0441\u0443 \u0432\u0430\u0436\u043d\u0438 \u0446\u0438\u0459\u0435\u0432\u0438 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u0438 \u0438\u043b\u0438 \u0434\u043e \u043a\u043e\u0458\u0435\u0433 \u0441\u0442\u0435\u043f\u0435\u043d\u0430 \u0441\u0443 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443\u0442\u0438. \u0423 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u043d\u043e\u043c \u0441\u0435\u043a\u0442\u043e\u0440\u0443, \u0432\u0430\u0436\u0430\u043d KPI \u043c\u043e\u0436\u0435 \u0431\u0438\u0442\u0438, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u043e\u0441\u0435\u0447\u043d\u0430 \u043e\u043f\u0442\u0435\u0440\u0435\u045b\u0435\u043d\u043e\u0441\u0442 \u043c\u0430\u0448\u0438\u043d\u0435 \u0443 \u043f\u043e\u0440\u0435\u0452\u0435\u045a\u0443 \u0441\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u043e\u043c \u043c\u043e\u0433\u0443\u045b\u043e\u043c \u043e\u043f\u0442\u0435\u0440\u0435\u045b\u0435\u043d\u043e\u0448\u045b\u0443.<\/p>

\u041a\u043e\u043d\u0446\u0435\u043f\u0442 \u0458\u0435 \u0442\u0430\u043a\u043e\u0452\u0435 \u0448\u0438\u0440\u043e\u043a\u043e \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u045a\u0435\u043d \u0443 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u043e\u0458 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0438<\/strong>. \u0411\u0438\u043b\u043e \u0434\u0430 \u0458\u0435 \u0443 \u043f\u0438\u0442\u0430\u045a\u0443 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0430 \u0438\u043b\u0438 Amazon \u2013 \u0432\u0430\u0436\u0430\u043d KPI \u0458\u0435, \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440, \u0441\u0442\u043e\u043f\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0458\u0435. \u0417\u0430 \u043e\u0433\u043b\u0430\u0448\u0438\u0432\u0430\u0447\u0435, KPI-\u0435\u0432\u0438 \u0441\u0435 \u043e\u0434\u043d\u043e\u0441\u0435 \u043d\u0430 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0458\u0435 \u043e\u0433\u043b\u0430\u0441\u043d\u0435 \u043f\u043e\u0440\u0443\u043a\u0435 \u0438 \u045a\u0435\u043d\u0443 \u0441\u0442\u043e\u043f\u0443 \u043a\u043b\u0438\u043a\u043e\u0432\u0430. B2B \u0432\u0435\u0431 \u0441\u0430\u0458\u0442\u043e\u0432\u0438 \u0447\u0435\u0441\u0442\u043e \u043c\u0435\u0440\u0435 \u0441\u0432\u043e\u0458 \u0443\u0441\u043f\u0435\u0445 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0443 \u043b\u0438\u0434\u043e\u0432\u0430.<\/p>

\u0422\u0430\u043a\u043e KPI-\u0435\u0432\u0438 \u043f\u043e\u043c\u0430\u0436\u0443 \u0443 \u043e\u0434\u0440\u0436\u0430\u0432\u0430\u045a\u0443 \u0432\u0430\u0436\u043d\u0438\u0445 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0430 \u0443\u0447\u0438\u043d\u043a\u0430 \u043d\u0430 \u043e\u043a\u0443 \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0441\u043a\u043e\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u0430\u0432\u0430\u045a\u0443 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0430 \u0443\u0441\u043f\u0435\u0445\u0430<\/strong>. \u0421\u0430\u043c\u043e \u043e\u043d\u0430\u0458 \u043a\u043e \u043c\u0435\u0440\u0438 \u0441\u0432\u043e\u0458 \u0443\u0441\u043f\u0435\u0445 \u0438\u043b\u0438 \u043d\u0435\u0443\u0441\u043f\u0435\u0445 \u0437\u043d\u0430 \u0433\u0434\u0435 \u0443 \u043c\u0435\u0445\u0430\u043d\u0438\u0437\u043c\u0443 \u043d\u0435\u0448\u0442\u043e \u043d\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0448\u0435 \u0438 \u0448\u0442\u0430 \u0432\u0435\u045b \u0434\u043e\u0431\u0440\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0448\u0435. \u0422\u0430\u0434\u0430 \u0458\u0435 \u0442\u0430\u043a\u043e\u0452\u0435 \u043c\u043e\u0433\u0443\u045b\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u043e\u0432\u0430\u0442\u0438 \u0441\u0430 \u0441\u043c\u0438\u0441\u043b\u043e\u043c \u0438 \u0440\u0430\u0437\u0443\u043c\u043e\u043c.<\/p>

\u041a\u043e\u0458\u0438 KPI-\u0435\u0432\u0438 \u0441\u0443 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 \u0437\u0430 Amazon?<\/h2>

\u0417\u0430 \u0440\u0430\u0437\u043b\u0438\u043a\u0443 \u043e\u0434 \u0442\u0440\u0433\u043e\u0432\u0430\u0446\u0430 \u043a\u043e\u0458\u0438 \u0438\u043c\u0430\u0458\u0443 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438 \u043e\u043d\u043b\u0430\u0458\u043d \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0446\u0443, \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443 \u0441\u0443 \u0441\u0443\u043e\u0447\u0435\u043d\u0438 \u0441\u0430 \u043f\u043e\u0441\u0435\u0431\u043d\u0438\u043c \u0438\u0437\u0430\u0437\u043e\u0432\u0438\u043c\u0430. \u0408\u0435\u0440 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438 KPI-\u0435\u0432\u0438 \u0437\u0430 Amazon \u0447\u0435\u0441\u0442\u043e \u043f\u043e\u0441\u0442\u0430\u0432\u0459\u0430 \u0441\u0430\u043c \u043e\u043d\u043b\u0430\u0458\u043d \u0433\u0438\u0433\u0430\u043d\u0442<\/strong>. \u041e\u043d\u0430\u0458 \u043a\u043e \u043d\u0435 \u043e\u0431\u0440\u0430\u045b\u0430 \u043f\u0430\u0436\u045a\u0443 \u043d\u0430 \u043e\u0432\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0435 \u0443\u0447\u0438\u043d\u043a\u0430 \u043d\u0435\u043c\u0430 \u0448\u0430\u043d\u0441\u0443 \u0434\u0430 \u0441\u0430 \u0441\u0432\u043e\u0458\u0438\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u0430 \u0431\u0443\u0434\u0435 \u0432\u0438\u0441\u043e\u043a\u043e \u0440\u0430\u043d\u0433\u0438\u0440\u0430\u043d \u0438\u043b\u0438 \u0434\u0430 \u043e\u0441\u0432\u0430\u0458\u0430 Buy Box<\/a>. \u0410 \u043e\u043d\u0430\u0458 \u043a\u043e \u0442\u043e \u043d\u0435 \u0443\u0441\u043f\u0435, \u0442\u0435\u0448\u043a\u043e \u0434\u0430 \u045b\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0435.<\/p>

\u0422\u0435\u0448\u043a\u043e \u0458\u0435 \u0438 \u0442\u043e \u0448\u0442\u043e \u043c\u043d\u043e\u0433\u0438 \u0443\u043e\u0431\u0438\u0447\u0430\u0458\u0435\u043d\u0438 KPI-\u0435\u0432\u0438, \u043a\u0430\u043e \u0448\u0442\u043e \u0441\u0443 \u0438\u043c\u043f\u0440\u0435\u0441\u0438\u0458\u0435 \u0438\u043b\u0438 \u0441\u0442\u043e\u043f\u0430 \u043a\u043b\u0438\u043a\u043e\u0432\u0430, \u043d\u0435 \u043c\u043e\u0433\u0443 \u0438\u043b\u0438 \u0441\u0435 \u0441\u0430\u043c\u043e \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u043d\u043e \u043c\u0435\u0440\u0435 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443. \u041d\u0430\u0458\u0431\u043e\u0459\u0430 \u0448\u0430\u043d\u0441\u0430 \u0434\u0430 \u0441\u0435 \u0443\u0442\u0438\u0447\u0435 \u043d\u0430 \u0441\u0442\u043e\u043f\u0443 \u043a\u043b\u0438\u043a\u043e\u0432\u0430, \u0441\u0442\u043e\u043f\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0437\u0438\u0458\u0435 \u0438 \u043f\u0440\u043e\u0434\u0430\u0458\u0443<\/a> \u0438\u043c\u0430\u0458\u0443 \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u0430\u043a\u043e \u043f\u043e\u0437\u043d\u0430\u0458\u0443 KPI \u043c\u0435\u0442\u0440\u0438\u043a\u0435 \u043a\u043e\u0458\u0435 \u043f\u043e\u0441\u0442\u0430\u0432\u0459\u0430 Amazon \u0438 \u0443\u0441\u043c\u0435\u0440\u0430\u0432\u0430\u0458\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0443 \u0441\u0432\u043e\u0433 \u043f\u043e\u0441\u043b\u0430 \u0443 \u0442\u043e\u043c \u043f\u0440\u0430\u0432\u0446\u0443.<\/p>

\u041a\u0430\u0437\u043d\u0430 \u0437\u0430 \u043d\u0435\u043f\u043e\u0448\u0442\u043e\u0432\u0430\u045a\u0435<\/h3>

\u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u043f\u043e\u0441\u0442\u043e\u0458\u0438 \u0458\u043e\u0448 \u0458\u0435\u0434\u0430\u043d \u0432\u0430\u0436\u0430\u043d \u0440\u0430\u0437\u043b\u043e\u0433 \u0437\u0430\u0448\u0442\u043e \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0435 Amazon KPI-\u0435\u0432\u0435 \u0442\u0440\u0435\u0431\u0430 \u043e\u0431\u0430\u0432\u0435\u0437\u043d\u043e \u043f\u0440\u0430\u0442\u0438\u0442\u0438: Amazon \u0442\u043e \u0442\u0430\u043a\u043e\u0452\u0435 \u0440\u0430\u0434\u0438. \u0410\u043a\u043e \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u0438\u0433\u043d\u043e\u0440\u0438\u0448\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0435 \u0443\u0447\u0438\u043d\u043a\u0430, \u0440\u0438\u0437\u0438\u043a\u0443\u0458\u0443 \u0434\u0430 \u043d\u0435 \u0438\u0441\u043f\u0443\u043d\u0435 \u0437\u0430\u0445\u0442\u0435\u0432\u0430\u043d\u0435 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0435.<\/strong> \u0427\u0438\u043c \u0441\u0435 \u0442\u043e \u0434\u043e\u0433\u043e\u0434\u0438, Amazon \u045b\u0435 \u0431\u0438\u0442\u0438 \u043e\u0431\u0430\u0432\u0435\u0448\u0442\u0435\u043d \u2013 \u0438 \u0442\u043e \u043c\u043e\u0436\u0435 \u0438\u043c\u0430\u0442\u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u0438\u0446\u0435 \u043d\u0435 \u0441\u0430\u043c\u043e \u043d\u0430 \u0440\u0430\u043d\u0433\u0438\u0440\u0430\u045a\u0435 \u0438\u043b\u0438 \u043f\u0440\u043e\u0444\u0438\u0442 Buy Box. \u0421\u0432\u0430\u043a\u0438 \u043a\u043e \u0458\u0435 \u0438\u043a\u0430\u0434\u0430 \u043c\u043e\u0440\u0430\u043e \u0434\u0430 \u0438\u0437\u0440\u0430\u0434\u0438 \u043f\u043b\u0430\u043d \u043c\u0435\u0440\u0430 \u0437\u043d\u0430 \u0434\u0430 \u0442\u043e \u043d\u0438\u0458\u0435 \u0436\u0435\u0459\u0435\u043d\u0438 \u0446\u0438\u0459 \u0438 \u0434\u0430 \u0441\u0430\u043c\u043e \u043d\u0435\u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e \u0442\u0440\u043e\u0448\u0438 \u0432\u0440\u0435\u043c\u0435 \u0438 \u043d\u043e\u0432\u0430\u0446. \u0423 \u043d\u0430\u0458\u0433\u043e\u0440\u0435\u043c \u0441\u043b\u0443\u0447\u0430\u0458\u0443, \u0435-\u043a\u043e\u043c\u0435\u0440\u0446 \u0433\u0438\u0433\u0430\u043d\u0442 \u0447\u0430\u043a \u043c\u043e\u0436\u0435 \u0434\u0430 \u0431\u043b\u043e\u043a\u0438\u0440\u0430 \u0446\u0435\u043b\u043e\u043a\u0443\u043f\u043d\u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u043d\u0438\u0447\u043a\u0438 \u043d\u0430\u043b\u043e\u0433. \u0417\u0430 \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u0442\u043d\u0438\u043a\u0435 \u0447\u0438\u0458\u0435 \u0458\u0435 \u043e\u0441\u043d\u043e\u0432\u043d\u043e \u043f\u043e\u0441\u043b\u043e\u0432\u0430\u045a\u0435 Amazon, \u0442\u043e \u0431\u0438 \u0431\u0438\u043b\u0430 \u043a\u0430\u0442\u0430\u0441\u0442\u0440\u043e\u0444\u0430.<\/p>

\u0414\u0430\u043a\u043b\u0435, \u043f\u043e\u0441\u0442\u043e\u0458\u0438 \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043b\u043e\u0433\u0430 \u0434\u0430 \u0441\u0435 \u0441\u0432\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u0459\u0435 \u0443\u0447\u0438\u043d\u043a\u0430 \u043f\u0440\u0430\u0442\u0435. \u0410\u043a\u043e \u043d\u0435\u043a\u0438 Amazon KPI \u043f\u0440\u0435\u0442\u0438 \u0434\u0430 \u043f\u0430\u0434\u043d\u0435 \u0443 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u0443 \u043e\u0431\u043b\u0430\u0441\u0442, \u043c\u043e\u0433\u0443 \u0441\u0435 \u0440\u0430\u043d\u043e \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u0442\u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u043c\u0435\u0440\u0435 \u0438 \u0438\u0437\u0431\u0435\u0433\u043d\u0443\u0442\u0438 \u0431\u043b\u043e\u043a\u0430\u0434\u0430 \u043d\u0430\u043b\u043e\u0433\u0430.<\/p>

\u0412\u0430\u0436\u043d\u043e KPI-\u0435\u0432\u0438: \u0423\u0447\u0438\u043d\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430<\/h3>

\u0414\u0430 \u043d\u0430\u0447\u0438\u043d \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0435<\/strong> \u0438 \u0432\u0440\u0435\u043c\u0435 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0435<\/strong> \u0438\u0433\u0440\u0430\u0458\u0443 \u0432\u0430\u0436\u043d\u0443 \u0443\u043b\u043e\u0433\u0443, \u0432\u0435\u0440\u043e\u0432\u0430\u0442\u043d\u043e \u0458\u0435 \u0441\u0432\u0430\u043a\u043e\u043c \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0443 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443 \u0432\u0435\u045b \u043f\u043e\u0437\u043d\u0430\u0442\u043e. Amazon \u043d\u0430\u0458\u0432\u0438\u0448\u0435 \u0432\u043e\u043b\u0438 \u043a\u0430\u0434\u0430 \u0442\u0440\u0433\u043e\u0432\u0446\u0438 \u0448\u0430\u0459\u0443 \u043f\u0440\u0435\u043a\u043e \u0432\u043b\u0430\u0441\u043d\u0438\u0447\u043a\u043e\u0433 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u201eFulfillment by Amazon\u201c (FBA)<\/a>. \u0421 \u0458\u0435\u0434\u043d\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u0442\u043e \u0434\u043e\u043d\u043e\u0441\u0438 \u0434\u043e\u0434\u0430\u0442\u043d\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0435 \u043f\u0440\u043e\u0432\u0430\u0458\u0434\u0435\u0440\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435, \u0430 \u0441 \u0434\u0440\u0443\u0433\u0435 \u0441\u0442\u0440\u0430\u043d\u0435, \u0433\u0430\u0440\u0430\u043d\u0442\u0443\u0458\u0435 \u0431\u0440\u0437\u0443 \u0438 \u0458\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0443 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0443, \u0448\u0442\u043e \u043e\u0441\u0438\u0433\u0443\u0440\u0430\u0432\u0430 \u0437\u0430\u0434\u043e\u0432\u043e\u0459\u0441\u0442\u0432\u043e \u043a\u0443\u043f\u0430\u0446\u0430. \u0410\u043b\u0438 \u0438 \u043d\u0430\u0447\u0438\u043d\u0438 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0435 Prime \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430<\/em> \u0438\u043b\u0438 Fulfillment by Merchant<\/em> \u0438\u0441\u043f\u0443\u045a\u0430\u0432\u0430\u0458\u0443 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0434\u0435.<\/p>

\u041f\u043e\u0434\u0458\u0435\u0434\u043d\u0430\u043a\u043e \u0432\u0430\u0436\u0430\u043d \u043a\u0430\u043e Amazon KPI \u0458\u0435 \u0438 \u043e\u043f\u0448\u0442\u0438 \u0443\u0447\u0438\u043d\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430<\/strong>. \u041e\u043d \u0441\u0435 \u0441\u0430\u0441\u0442\u043e\u0458\u0438 \u043e\u0434 \u0440\u0430\u0437\u043b\u0438\u0447\u0438\u0442\u0438\u0445 \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u0430:<\/p>

Amazon KPI<\/strong><\/th>\u041e\u043f\u0438\u0441<\/strong><\/th>\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u043d\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \/ \u0418\u0434\u0435\u0430\u043b\u043d\u0430 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442<\/strong><\/th><\/tr><\/thead>
\u0421\u0442\u043e\u043f\u0430 \u043d\u0430\u0440\u0443\u045f\u0431\u0438\u043d\u0430<\/td>\u041d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u0430 \u043e\u0446\u0435\u043d\u0430, \u043f\u043e\u0432\u0440\u0430\u045b\u0430\u0458 \u043d\u043e\u0432\u0446\u0430 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0443 \u0443\u0441\u043b\u0443\u0433\u0435, A-\u0431\u0438\u0441-Z \u0433\u0430\u0440\u0430\u043d\u0446\u0438\u0458\u0430<\/a><\/td>\u0438\u0441\u043f\u043e\u0434 1%, \u0448\u0442\u043e \u0458\u0435 \u043c\u043e\u0433\u0443\u045b\u0435 0%<\/td><\/tr>
\u0421\u0442\u043e\u043f\u0430 \u043e\u0442\u043a\u0430\u0437\u0438\u0432\u0430\u045a\u0430<\/td>\u041e\u0442\u043a\u0430\u0437\u0438\u0432\u0430\u045a\u0430 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u043f\u0440\u0435 \u043e\u0431\u0440\u0430\u0434\u0435 \u043d\u0430\u0440\u0443\u045f\u0431\u0438\u043d\u0435<\/td>\u0438\u0441\u043f\u043e\u0434 2,5%, \u0448\u0442\u043e \u0458\u0435 \u043c\u043e\u0433\u0443\u045b\u0435 0%<\/td><\/tr>
\u0421\u0442\u043e\u043f\u0430 \u0432\u0430\u0436\u0435\u045a\u0430 \u0431\u0440\u043e\u0458\u0435\u0432\u0430 \u0437\u0430 \u043f\u0440\u0430\u045b\u0435\u045a\u0435 \u043f\u043e\u0448\u0438\u0459\u043a\u0438<\/td>\u0411\u0440\u043e\u0458\u0435\u0432\u0438 \u0437\u0430 \u043f\u0440\u0430\u045b\u0435\u045a\u0435 \u043f\u043e\u0448\u0438\u0459\u043a\u0438 \u043a\u043e\u0458\u0438 \u0441\u0443 \u0432\u0430\u0436\u0435\u045b\u0438<\/td>\u043c\u0438\u043d\u0438\u043c\u0443\u043c 95%, \u0448\u0442\u043e \u0458\u0435 \u043c\u043e\u0433\u0443\u045b\u0435 100%<\/td><\/tr>
\u0421\u0442\u043e\u043f\u0430 \u043a\u0430\u0448\u045a\u0435\u045a\u0430 \u0438\u0441\u043f\u043e\u0440\u0443\u043a\u0430<\/td>kasna isporuka = potvrda o slanju nakon isteka predvi\u0111enog datuma slanja<\/td>ispod 4%, \u0161to je mogu\u0107e 0%<\/td><\/tr>
nezadovoljstvo sa povratima<\/td>zahtev za povrat sa negativnom ocenom kupca, na povratna pitanja o povratu koja nisu odgovorena unutar 48h, pogre\u0161no odbijeni zahtevi za povrat<\/td>ispod 10%, \u0161to je mogu\u0107e 0%<\/td><\/tr>
ocene prodavaca<\/td>prose\u010dna ocena prodavca i broj ocena<\/td>\u0161to pozitivnije mogu\u0107e, \u0161to vi\u0161e mogu\u0107e<\/td><\/tr>
vreme reakcije<\/td>prose\u010dno vreme u poslednjih 90 dana koje je bilo potrebno za odgovaranje na upite kupaca<\/td>ispod 24h, \u0161to je mogu\u0107e ispod 12h<\/td><\/tr>
zalihe<\/td>nedostupno, problemi sa isporukom<\/td>\u0161to re\u0111e mogu\u0107e<\/td><\/tr>
nezadovoljstvo sa korisni\u010dkom podr\u0161kom<\/td>negativna ocena kupca na odgovor u po\u0161tanskom sandu\u010detu kupac-prodavac<\/td>\u0161to je mogu\u0107e manje<\/td><\/tr>
stopa i povra\u0107aji<\/td>odnos povra\u0107aja u poslednjih 30 dana prema ukupnom broju narud\u017ebina<\/td>\u0161to je mogu\u0107e ni\u017ee<\/td><\/tr><\/tbody><\/table><\/figure>\t\t
\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t14 najva\u017enijih kriterijuma za osvajanje Buy Box na Amazonu i kako da zadr\u017eite svoje metrike pod kontrolom<\/a>\n\t\t\t<\/div>\n\t\t\t
Detaljan opis svih klju\u010dnih KPI koji su presudni za prodavce na Amazonu<\/strong> i kako se oni bave optimizacijom, ve\u0107 smo ovde<\/a> detaljno razmotrili. Ne navodimo samo minimalne zahteve i sve idealne vrednosti, ve\u0107 i osnovnu formulu za izra\u010dunavanje.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Dodatni relevantni KPI za Amazon<\/h3>

Profesionalni prodavci ne samo da stavljaju svoje proizvode na Amazon, prate va\u017ene KPI metrike i zatim idu na odmor. Tu je vi\u0161e od toga. Posebno prodavci sa privatnim brendovima moraju se tako\u0111e baviti temom ogla\u0161avanja<\/a>. I pri tome va\u017ee iste performansne metrike na Amazonu koje se u marketingu<\/strong> generalno koriste kao KPI.<\/p>

Jedan tako\u0111e va\u017ean Amazon KPI je stoga ACoS<\/strong>, skra\u0107eno za \u201eTro\u0161kovi ogla\u0161avanja po prodaji\u201c. Ovaj indikator postavlja tro\u0161kove za reklamne kampanje u odnos na prihod koji je ostvaren putem ovog ogla\u0161avanja: ACoS = tro\u0161kovi ogla\u0161avanja \/ prihod.<\/p>

Pri prihodu od 50.000 evra i tro\u0161kovima ogla\u0161avanja od 3.000 evra, ACoS bi iznosio 6%. Me\u0111utim, koliko maksimalno ACoS mo\u017ee biti, razli\u010dito je od proizvoda do proizvoda<\/strong>. U tu svrhu treba oduzeti sve tro\u0161kove od prodajne cene koje prodavac ima, kao \u0161to su tro\u0161kovi proizvodnje, porez na dodatu vrednost ili op\u0161ti tro\u0161kovi. Ako prodavac sa aparatom za kafu, na primer, ostvari profit od 15 procenata od prodajne cene, ACoS ne sme biti ve\u0107i od 15 procenata. U suprotnom, to bi postalo gubitak.<\/p>

Koliko visok ili nizak ACoS kao Amazon KPI mo\u017ee biti, me\u0111utim, zavisi od mnogih drugih faktora koji se moraju razmatrati pojedina\u010dno, kao \u0161to su cilj PPC kampanja<\/strong>, mar\u017ea<\/strong> i koliko je visok pritisak konkurencije<\/strong> unutar kategorije proizvoda. Za razliku od Google Ads, Amazon Ads ne uti\u010du samo na prodaju proizvoda, ve\u0107 uvek imaju i uticaj na organsku vidljivost.<\/p>

Zbog ovog prili\u010dno holisti\u010dkog efekta, mnogi prodavci su pre\u0161li na to da poja\u010dano prate tro\u0161kove po narud\u017ebini (CPO)<\/strong> kao Amazon KPI. Pri tome se tro\u0161kovi ogla\u0161avanja za odre\u0111eni vremenski period dele sa ukupno ostvarenom prodajom u istom periodu. Tako se uzima u obzir \u010dinjenica da Amazon Ads imaju ve\u0107i domet delovanja.<\/p>

Zaklju\u010dak: Ko ne prati, gubi!<\/h2>

Prodavati na Amazonu<\/a>, ali ne proveravati va\u017ene KPI metrike redovno? Mo\u017ee se poku\u0161ati, ali je besmisleno. Jer ko ne zna gde je gre\u0161ka u sistemu, te\u0161ko da mo\u017ee pravovremeno optimizovati svoje poslovanje. Posledice mogu biti ne samo degradacija u rangiranju ili gubitak Buy Box \u2013 ve\u0107 je i blokada naloga sasvim realna mogu\u0107nost.<\/p>

Zato bi Amazon prodavci uvek trebali imati na umu va\u017ene KPI metrike i pravovremeno reagovati na probleme.<\/strong> Isto va\u017ei i za performanse PPC kampanja u Amazon univerzumu, iako su ovde smernice manje konkretne nego kod performansi prodavaca. Ovde bi trebalo pratiti ACoS i CPO kako bi se moglo proceniti da li kampanja ostvaruje svoj cilj.<\/p>

Izvori slika u redosledu slika: \u00a9 WrightStudio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u041c\u0438\u0442 \u0443\u043f\u043e\u0440\u043d\u043e \u0442\u0440\u0430\u0458\u0435: Amazon \u0447\u0438\u043d\u0438 \u0442\u0440\u0433\u043e\u0432\u0446\u0435 \u0431\u043e\u0433\u0430\u0442\u0438\u043c. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u0441\u0432\u0430\u043a\u043e \u043a\u043e \u0441\u0435 \u0432\u0435\u045b \u0431\u0430\u0432\u0438\u043e \u043e\u0432\u043e\u043c \u0442\u0435\u043c\u043e\u043c \u0431\u0440\u0437\u043e \u0434\u043e\u043b\u0430\u0437\u0438 \u0434\u043e \u0437\u0430\u043a\u0459\u0443\u0447\u043a\u0430: Amazon \u043c\u043e\u0436\u0435 \u0434\u043e\u0431\u0440\u043e \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0438\u0441\u0430\u0442\u0438 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435, \u0430\u043b\u0438 \u0434\u0430\u043b\u0435\u043a\u043e \u0458\u0435 \u043e\u0434 \u0442\u043e\u0433\u0430 \u0434\u0430 \u0431\u0443\u0434\u0435 \u0441\u0430\u043c\u043e\u0441\u0442\u0430\u043b\u0430\u043d! \u041a\u0430\u043e \u0438 \u0443 \u0441\u0432\u0430\u043a\u043e\u043c \u0434\u0440\u0443\u0433\u043e\u043c \u043f\u043e\u0441\u043b\u0443, \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u0442\u043d\u0438\u0446\u0438 \u043c\u043e\u0440\u0430\u0458\u0443 \u0438 \u043d\u0430 Amazon-\u0443 \u043f\u0440\u0430\u0442\u0438\u0442\u0438 \u0432\u0430\u0436\u043d\u0435 KPI. \u0408\u0435\u0440 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446 \u0433\u0438\u0433\u0430\u043d\u0442 \u0431\u0440\u0437\u043e \u043a\u0430\u0436\u045a\u0430\u0432\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435 \u043d\u0430 \u0442\u0440\u0436\u0438\u0448\u0442\u0443<\/p>\n","protected":false},"author":3,"featured_media":1587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1479],"tags":[],"class_list":["post-229314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sve-o-buy-box"],"yoast_head":"\nAmazon KPI: Ovo su najva\u017enije performansne metrike za prodavce!<\/title>\n<meta name=\"description\" content=\"Re\u0107i \u0107emo vam koje Amazon KPI svaki prodavac mora pratiti. 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