{"id":229317,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/marketinski-trendovi-2023-deo-2-ova-cetiri-razvoja-su-kljucna-za-uspesan-marketing-u-e-trgovini\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"marketinski-trendovi-2023-deo-2-ova-cetiri-razvoja-su-kljucna-za-uspesan-marketing-u-e-trgovini","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/marketinski-trendovi-2023-deo-2-ova-cetiri-razvoja-su-kljucna-za-uspesan-marketing-u-e-trgovini\/","title":{"rendered":"Marketin\u0161ki trendovi 2023 (Deo 2) \u2013 ova \u010detiri razvoja su klju\u010dna za uspe\u0161an marketing u e-trgovini"},"content":{"rendered":"

E-trgovinski trendovi 2023 obuhvataju razli\u010dite oblasti online trgovine. U na\u0161em poslednjem \u010dlanku detaljnije smo obradili trendove e-trgovinskih strategija. Me\u0111utim, i u marketingu se otvaraju nove prilike, a ve\u0107 poznati kanali dobijaju na zna\u010daju. Prou\u010di\u0107emo najva\u017enije marketin\u0161ke trendove 2023 u e-trgovini: Na ovo bi online trgovci trebali posebno obratiti pa\u017enju u narednoj godini.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDeo 1: E-trgovinski trendovi 2023 \u2013 ova tri razvoja oblikuju e-trgovinske strategije u narednoj godini<\/a>\n\t\t\t<\/div>\n\t\t\t
Godina 2022 polako se bli\u017ei kraju. Mnogi razvojni procesi su i ove godine pokrenuli online trgovce i postavili nove impulse u e-trgovini. Sa pribli\u017eavanjem kraja godine, sada je vreme da se osvrnemo na e-trgovinske trendove 2023. Ostanite u toku!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDeo 3: Logisti\u010dki trendovi 2023 \u2013 ova tri razvoja u e-trgovini online trgovci obavezno treba da imaju na umu<\/a>\n\t\t\t<\/div>\n\t\t\t
Za e-trgovinu, logistika predstavlja poseban izazov. Pre svega zbog stalno rastu\u0107e koli\u010dine narud\u017ebina i povezanih bezbrojnih paketa i odredi\u0161ta. Paketi \u010desto dovedu mnoge trgovce do njihovih granica. Logisti\u010dki trendovi \u0107e 2023. godine biti va\u017eni!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Marketin\u0161ki trendovi 2023 \u2013 Kupci \u017eele da do\u017eive ne\u0161to izvanredno<\/h2>

Marketing u online trgovini danas se dinami\u010dno menja u skladu sa potrebama kupaca. To se posebno ogleda u na\u010dinima prodaje, koji su u poslednjim godinama postali sve obimniji. Me\u0111utim, ne samo da su kanali evoluirali, ve\u0107 su se i tehnologije razvile i nude nova, inovativna iskustva za kupce. Jer upravo o tome se radi u marketin\u0161kim trendovima 2023 u e-trgovini<\/a>: jedinstvenom korisni\u010dkom iskustvu.<\/p>

1. Dru\u0161tvene mre\u017ee su kralj u e-trgovini: Rastu\u0107i zna\u010daj dru\u0161tvenih medija<\/h3>

Ne treba podcenjivati e-trgovinski trend ka socijalnoj trgovini, kao i otkrivanju proizvoda na platformama dru\u0161tvenih medija. S jedne strane, ovaj trend se odnosi na e-trgovinske strategije. S druge strane, socijalna trgovina tako\u0111e ima zna\u010dajan uticaj na marketing online trgovaca. Razlog: Na dru\u0161tvenim mre\u017eama va\u017ee druga\u010dija pravila nego, na primer, u klasi\u010dnom e-mail marketingu. To se posebno ogleda kroz sve relevantniji Discovery Commerce. Ovde potencijalni kupci “nalaze” proizvode na osnovu informacija koje \u2013 u ovom slu\u010daju \u2013 Facebook povremeno prikazuje u feedu korisnika prema interesovanjima korisnika.<\/p>

Op\u0161te va\u017ei za dru\u0161tvene mre\u017ee: Iskustvo kupovine je neodvojivo povezano sa iskustvom zabave. Johannes Altmann, osniva\u010d Shoplupea, potvr\u0111uje zna\u010daj Discovery Commerce: \u201eProjekt istra\u017eivanja korisnika koji sam sproveo pokazao je da se potro\u0161a\u010di u online prodavnicama ne ose\u0107aju inspirisano. Iako pravimo nekoliko inspirativnih stranica prodavnica i neki impulzivni kupci se javljaju, oni \u010desto zavise od kombinacije sa atraktivnim cenama i ponudama. Proizvodi moraju prona\u0107i svoje kupce, a to rade na Facebooku ili Instagramu.\u201c<\/p>

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\u201eProjekt istra\u017eivanja korisnika koji sam sproveo pokazao je da se potro\u0161a\u010di u online prodavnicama ne ose\u0107aju inspirisano. Iako pravimo nekoliko inspirativnih stranica prodavnica i neki impulzivni kupci se javljaju, oni \u010desto zavise od kombinacije sa atraktivnim cenama i ponudama. Proizvodi moraju prona\u0107i svoje kupce, a to rade na Facebooku ili Instagramu.\u201d<\/span><\/p>\nJohannes Altmann, osniva\u010d Shoplupea<\/cite><\/blockquote>

Posebno je Generacija Z u fokusu marketinga online trgovaca. Oni ne samo da provode mnogo vremena na platformama dru\u0161tvenih medija, ve\u0107 sve vi\u0161e o\u010dekuju da tamo prona\u0111u integrisano iskustvo kupovine. Trend ka socijalnoj trgovini ogleda se, izme\u0111u ostalog, u sve razvijenijim e-trgovinskim funkcijama koje prvenstveno nude Facebook i Instagram. Potencijal prodaje na dru\u0161tvenim mre\u017eama \u0107e se 2023. godine verovatno dodatno pove\u0107ati.<\/p>

2. AR, VR, AI, Metaverzum i NFT-ovi \u2013 Inovativna snaga za online trgovinu<\/h3>

Online trgovina \u0107e se u narednoj godini vi\u0161e nego ikada susresti sa inovativnim tehnologijama kao \u0161to su pro\u0161irena stvarnost, virtuelna stvarnost, ve\u0161ta\u010dka inteligencija, metaverzum i ne-fungibilni tokeni. Ve\u0107 sada velike kompanije kao \u0161to su Adidas<\/a> ili Zalando<\/a> testiraju VR aplikacije kako bi odr\u017eali kontakt sa trgovcima i kupcima, kao i da predstave nove proizvode i prodavnice. Pove\u0107ano testiranje pokrenuto je pandemijom koronavirusa. Trgovina je morala brzo da reaguje i otvori nove mogu\u0107nosti kontakta sa kupcima.<\/p>

Za trgovce, AR i VR aplikacije mogu biti veoma korisne u online prodavnicama za prezentaciju proizvoda \u2013 \u010ditavi pop-up prodavnice, kao \u0161to je Zalando testirao u Madridu, su za sada jo\u0161 uvek vi\u0161e izuzetak. Tako\u0111e, manje aplikacije mogu pru\u017eiti kupcima dragocenu uslugu i time pobolj\u0161ati korisni\u010dko iskustvo, na primer u segmentu ode\u0107e: ovde VR mo\u017ee pomo\u0107i da se pre kupovine stekne utisak o komadu ode\u0107e na vlastitom telu. I to uz samo nekoliko klikova.<\/p>

Ve\u0161ta\u010dka inteligencija \u0107e, s druge strane, igrati klju\u010dnu ulogu u e-trgovinskim trendovima 2023 za personalizaciju sadr\u017eaja i predloga proizvoda \u2013 o tome vi\u0161e u ta\u010dki sedam. Metaverzum, kao i digitalni kolekcionarski predmeti, poznati kao ne-fungibilni tokeni (NFT-ovi), dobijaju sve vi\u0161e pa\u017enje, posebno u marketingu e-trgovine. Metaverzum i NFT-ovi se ve\u0107 sada smatraju perspektivnom mogu\u0107no\u0161\u0107u za zna\u010dajno ja\u010danje lojalnosti kupaca. Tako trgovci mogu koristiti NFT-ove da kupcima ponude ekskluzivne digitalne proizvode ili popuste.<\/p>

Metaverzum tako\u0111e mo\u017ee funkcionisati kao pro\u0161ireni prodajni prostor za predstavljanje novih proizvoda zajednici. Me\u0111utim, kako \u0107e se metaverzum i NFT-ovi ta\u010dno dalje razvijati, trenutno je jo\u0161 uvek neizvesno, kako navodi Hagen Meischner, menad\u017eer partnera u Shopify-u: \u201eMo\u017eda \u0107e se metaverzum jednog dana razviti u platformu za digitalne video konferencije ili ne\u0161to sli\u010dno, a NFT-ovi se mogu integrisati u druge tehnologije kako bi se pove\u0107ala sigurnost digitalnih transakcija. Ali ne mislim da \u0107e se NFT-ovi dugoro\u010dno nametnuti kao samostalni digitalni proizvodi koje potro\u0161a\u010di kupuju.\u201c<\/p>

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\u201eMo\u017eda \u0107e se metaverzum jednog dana razviti u platformu za digitalne video konferencije ili ne\u0161to sli\u010dno, a NFT-ovi se mogu integrisati u druge tehnologije kako bi se pove\u0107ala sigurnost digitalnih transakcija. Ali ne mislim da \u0107e se NFT-ovi dugoro\u010dno nametnuti kao samostalni digitalni proizvodi koje potro\u0161a\u010di kupuju.\u201d<\/span><\/p>\nHagen Meischner, menad\u017eer partnera u Shopify-u<\/cite><\/blockquote>

3. Sadr\u017eaj koji generi\u0161u korisnici u marketingu za ve\u0107u verodostojnost<\/h3>

Apropos zajednica: E-trgovine treba da se 2023. godine jo\u0161 vi\u0161e oslanjaju na sadr\u017eajni marketing koji su kreirali korisnici za korisnike. Sadr\u017eaj generisan od strane korisnika (UGC) je klju\u010dna re\u010d za ve\u0107u kredibilnost u sadr\u017eajnom marketingu. Bez obzira da li su to fotografije ili video snimci kupaca \u2013 sadr\u017eaji koje su kreirali kupci za druge kupce su daleko efikasniji od \u010diste brend reklame koja je polirana do visokog sjaja. Koliko \u0107e biti va\u017ean sadr\u017eaj generisan od strane korisnika u narednoj godini za e-trgovinu, pokazuje se izme\u0111u ostalog i na statistici anketa: tako 66 procenata osoba uzrasta od 19 do 26 godina tvrdi da pre online kupovine \u010dita ocene kupaca<\/a>. Za trgovce to zna\u010di da treba da se fokusiraju vi\u0161e na UGC i manje na reklamu visokog sjaja.<\/p>

4. Li\u010dno umesto mase \u2013 Personalizacija ostaje kriterijum uspeha<\/h3>

Isto va\u017ei i za temu obra\u0107anja kupcima. Li\u010dno obra\u0107anje se ve\u0107 sada o\u010dekuje od ve\u0107ine kupaca. U jednoj Sendcloud anketi<\/a> 52 procenta ispitanika je ve\u0107 pre dve godine potvrdilo da \u017eele personalizovane ponude od trgovaca. Trend personalizacije dobija na zamahu svake godine. Li\u010dno obra\u0107anje stoga spada me\u0111u najva\u017enije e-trgovinske trendove 2023. To se ne odnosi samo na ponude, ve\u0107 i na korisni\u010dku podr\u0161ku. Trgovci bi trebali da obezbede da kupci mogu da dobiju li\u010dnu podr\u0161ku \u2013 to se, na primer, mo\u017ee vrlo dobro posti\u0107i integracijom live chata, koji tako\u0111e pru\u017ea novo korisni\u010dko iskustvo.<\/p>

Klju\u010d uspeha: Fokus na autenti\u010dnost, personalizaciju i dru\u0161tvene mre\u017ee<\/h2>

Marketing u e-trgovini \u0107e u narednoj godini morati da se jo\u0161 vi\u0161e fokusira na personalizaciju sadr\u017eaja kako bi do\u0161ao do kupaca. Va\u017ena ta\u010dka je tako\u0111e autenti\u010dnost. Umesto marketinga visokog sjaja, upravljanje zajednicom i sadr\u017eaj generisan od strane korisnika igraju klju\u010dnu ulogu kako bi se kupci, brendovi i kompanije ose\u0107ali povezano. Pored toga, marketing \u0107e sve vi\u0161e biti ugra\u0111en u iskustvo kupaca \u2013 pre svega na dru\u0161tvenim mre\u017eama.<\/p>

Fotografski kredit: \u00a9 AAYDESIGN – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

E-trgovinski trendovi 2023 obuhvataju razli\u010dite oblasti online trgovine. U na\u0161em poslednjem \u010dlanku detaljnije smo obradili trendove e-trgovinskih strategija. Me\u0111utim, i u marketingu se otvaraju nove prilike, a ve\u0107 poznati kanali dobijaju na zna\u010daju. Prou\u010di\u0107emo najva\u017enije marketin\u0161ke trendove 2023 u e-trgovini: Na ovo bi online trgovci trebali posebno obratiti pa\u017enju u narednoj godini. Marketin\u0161ki trendovi 2023<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1506,1380],"tags":[],"class_list":["post-229317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovina-amp-online-maloprodaja","category-saveti-i-trikovi"],"yoast_head":"\nE-trgovina: Ovi marketing trendovi su klju\u010dni 2025. godine<\/title>\n<meta name=\"description\" content=\"Koje marketing trendove 2025. godine trgovci u e-trgovini definitivno moraju imati na umu? 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