{"id":229320,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-studije-i-statistike-za-prodavce-svi-relevantni-razvoj-dogadaja-u-poslednjih-nekoliko-godina\/"},"modified":"2022-01-26T15:32:19","modified_gmt":"2022-01-26T15:32:19","slug":"amazon-studije-i-statistike-za-prodavce-svi-relevantni-razvoj-dogadaja-u-poslednjih-nekoliko-godina","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-studije-i-statistike-za-prodavce-svi-relevantni-razvoj-dogadaja-u-poslednjih-nekoliko-godina\/","title":{"rendered":"Amazon studije i statistike za prodavce \u2013 svi relevantni razvoj doga\u0111aja u poslednjih nekoliko godina"},"content":{"rendered":"

Online kupovina je u poslednje dve godine postala sastavni deo svakodnevnog \u017eivota mnogih ljudi. To dokazuju Amazon studije i statistike koje su napravljene nakon 2020. godine, a to se naravno odra\u017eava i na uspehu kompanija kao \u0161to su Amazon, OTTO, eBay, Walmart itd. Me\u0111utim, Amazon se ovde, u direktnoj pore\u0111enju sa drugim e-commerce gigantima, isti\u010de kao jasni pobednik. U ovom blog postu \u017eelimo da se detaljnije osvrnemo na razvoj Amazona, naravno i iz perspektive prodavaca na Amazonu. Jer tako brz rast \u2013 posebno u tako kratkom vremenskom periodu \u2013 obi\u010dno ne mo\u017ee imati samo pozitivne strane.<\/p>

Orijentacija ka kupcima pobedila \u2013 Uspon Amazona<\/h2>

Postoji brojne Amazon studije i \u010dlanci koji se bave usponom kompanije od gara\u017ene prodavnice do najve\u0107eg tr\u017ei\u0161ta na svetu, a sve studije dolaze do istog zaklju\u010dka: Amazon neprekidno raste.<\/p>

Eksponencijalni rast online giganta posebno je vidljiv u krivulji rasta u poslednjih 10 godina. 2010. godine, trgovac na mre\u017ei ostvario je prihod od 34,2 milijarde USD. Deset godina kasnije (2020), taj iznos je bio 386,1 milijardi USD, \u0161to je vi\u0161e od deset puta.<\/p>

\"Sve<\/figure>

Uzrok tome je, izme\u0111u ostalog, upravljanje kompanijom koje se fokusira na orijentaciju ka kupcima i reinvestiranje profita u kompaniju kako bi se podstakao rast.<\/p>

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\u0423 \u0433\u043e\u0434\u0438\u043d\u0438 2010. \u0410\u043c\u0430\u0437\u043e\u043d \u0458\u0435 \u043e\u0441\u0442\u0432\u0430\u0440\u0438\u043e \u043f\u0440\u0438\u0445\u043e\u0434 \u043e\u0434 34,2 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0435 USD. \u0414\u0435\u0441\u0435\u0442 \u0433\u043e\u0434\u0438\u043d\u0430 \u043a\u0430\u0441\u043d\u0438\u0458\u0435 (2020) \u0431\u0438\u043b\u043e \u0458\u0435 \u0441\u0430 386,1 \u043c\u0438\u043b\u0438\u0458\u0430\u0440\u0434\u0438 USD \u0432\u0438\u0448\u0435 \u043e\u0434 \u0434\u0435\u0441\u0435\u0442\u043e\u0441\u0442\u0440\u0443\u043a\u043e.<\/p><\/blockquote>

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\"\u0410\u043c\u0430\u0437\u043e\u043d<\/figure>

\u0412\u0438\u0448\u0435 \u043a\u0443\u043f\u0430\u0446\u0430 = \u0432\u0438\u0448\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0458\u0435<\/h2>

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\u0421\u0430\u0434\u0430 \u0438\u043c\u0430 1,9 \u043c\u0438\u043b\u0438\u043e\u043d\u0430 \u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443. 240.000 \u043f\u0440\u043e\u0434\u0430\u0458\u0435 \u043d\u0430 Amazon.de.<\/p><\/blockquote>

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\"\u0421\u0442\u0443\u0434\u0438\u0458\u0435<\/figure>

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\"\u0411\u0440\u043e\u0458<\/figure>

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\"\u0410\u043c\u0430\u0437\u043e\u043d<\/figure>

\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0458\u0430 \u0446\u0435\u043d\u0430<\/h4>

\u041a\u043e\u043d\u0430\u0447\u043d\u0430 \u0446\u0435\u043d\u0430 \u0458\u0435 \u043d\u0430\u0458\u0432\u0430\u0436\u043d\u0438\u0458\u0430 \u043c\u0435\u0442\u0440\u0438\u043a\u0430 \u0437\u0430 \u043e\u0441\u0432\u0430\u0458\u0430\u045a\u0435 Buy Box \u0438 \u0442\u0430\u043a\u043e\u0452\u0435 \u0437\u0430 \u043f\u043e\u0441\u0442\u0438\u0437\u0430\u045a\u0435 \u0432\u0435\u043e\u043c\u0430 \u0432\u0438\u0441\u043e\u043a\u0435 \u0432\u0438\u0434\u0459\u0438\u0432\u043e\u0441\u0442\u0438 \u0441\u043e\u043f\u0441\u0442\u0432\u0435\u043d\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0438 \u0441\u0430 \u0434\u0435\u0442\u0430\u0459\u0438\u043c\u0430 \u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0443. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u043a\u043e\u043d\u0430\u0447\u043d\u0430 \u0446\u0435\u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430 \u043d\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0443 \u0441\u0435 \u0441\u0442\u0430\u043b\u043d\u043e \u043c\u0435\u045a\u0430, \u0448\u0442\u043e \u0440\u0443\u0447\u043d\u0443 \u043e\u0431\u0440\u0430\u0434\u0443 \u0447\u0438\u043d\u0438 \u0433\u043e\u0442\u043e\u0432\u043e \u043d\u0435\u043c\u043e\u0433\u0443\u045b\u043e\u043c.<\/p>

Repricer \u043e\u0434 SELLERLOGIC \u043d\u0435 \u0441\u0430\u043c\u043e \u0434\u0430 \u043e\u0441\u0438\u0433\u0443\u0440\u0430\u0432\u0430 \u0432\u0438\u0441\u043e\u043a \u0443\u0434\u0435\u043e Buy Box, \u0432\u0435\u045b \u0438 \u0434\u0430 \u0432\u0430\u043c \u043e\u043c\u043e\u0433\u0443\u045b\u0438 \u0434\u0430 \u0441\u0432\u043e\u0458\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0435 \u043f\u0440\u043e\u0434\u0430\u0458\u0435\u0442\u0435 \u043f\u043e \u043d\u0430\u0458\u0432\u0438\u0448\u043e\u0458 \u043c\u043e\u0433\u0443\u045b\u043e\u0458 \u0446\u0435\u043d\u0438. \u0412\u0438\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u043d\u0430\u045b\u0438 \u043e\u0432\u0434\u0435<\/a>.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

\u0422\u0440\u0430\u0436\u0431\u0438\u043d\u0435 \u0437\u0430 \u043f\u043e\u0432\u0440\u0430\u045b\u0430\u0458 \u0437\u0431\u043e\u0433 FBA \u0433\u0440\u0435\u0448\u0430\u043a\u0430<\/h4>

\u0418\u0430\u043a\u043e \u0410\u043c\u0430\u0437\u043e\u043d \u0441\u0430\u0434\u0430 \u0437\u0430\u043f\u043e\u0448\u0459\u0430\u0432\u0430 \u0432\u0438\u0448\u0435 \u0440\u043e\u0431\u043e\u0442\u0430 \u043d\u0435\u0433\u043e \u0459\u0443\u0434\u0441\u043a\u0438\u0445 \u0440\u0430\u0434\u043d\u0438\u043a\u0430, \u0459\u0443\u0434\u0438 \u0441\u0443 \u0438 \u0434\u0430\u0459\u0435 \u0434\u043e\u043d\u043e\u0441\u0438\u043e\u0446\u0438 \u043e\u0434\u043b\u0443\u043a\u0430 \u0443 \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u0442\u0438\u043c\u0430. \u0418 \u0459\u0443\u0434\u0438 \u043f\u0440\u0430\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435. \u0422\u043e \u043d\u0438\u0458\u0435 \u043d\u0438 \u0441\u0442\u0440\u0430\u0448\u043d\u043e. \u0421\u0430\u043c\u043e \u043d\u0438\u0458\u0435 \u043f\u0440\u0438\u0445\u0432\u0430\u0442\u0459\u0438\u0432\u043e \u0434\u0430 \u0432\u0438 \u043a\u0430\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0435\u0446*\u0438\u0446\u0430 \u043f\u043b\u0430\u045b\u0430\u0442\u0435 \u0437\u0430 \u0433\u0440\u0435\u0448\u043a\u0435 \u043a\u043e\u0458\u0435 \u0441\u0435 \u0434\u0435\u0448\u0430\u0432\u0430\u0458\u0443 \u0443 \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u0442\u0443 \u0441\u0430 \u0432\u0430\u0448\u0438\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u0430.<\/p>

Lost & Found \u0441\u043e\u0444\u0442\u0432\u0435\u0440 \u043e\u0434 SELLERLOGIC \u0438\u0434\u0435\u043d\u0442\u0438\u0444\u0438\u043a\u0443\u0458\u0435 FBA \u0433\u0440\u0435\u0448\u043a\u0435 \u0434\u043e 18 \u043c\u0435\u0441\u0435\u0446\u0438 \u0443\u043d\u0430\u0437\u0430\u0434. \u041d\u0430\u043a\u043e\u043d \u0442\u043e\u0433\u0430, \u043e\u0432\u0435 \u0433\u0440\u0435\u0448\u043a\u0435 \u043e\u0431\u0440\u0430\u0452\u0443\u0458\u0435 \u043d\u0430\u0448 \u0442\u0438\u043c \u0437\u0430 \u0443\u0441\u043f\u0435\u0445 \u043a\u0443\u043f\u0430\u0446\u0430, \u043a\u043e\u0458\u0438 \u0437\u0430\u0442\u0438\u043c \u0437\u0430\u0458\u0435\u0434\u043d\u043e \u0441\u0430 \u0432\u0430\u043c\u0430 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0438\u0440\u0430 \u0410\u043c\u0430\u0437\u043e\u043d \u043a\u0430\u043a\u043e \u0431\u0438 \u043e\u0441\u0442\u0432\u0430\u0440\u0438\u043e \u0432\u0430\u0448 \u0437\u0430\u0445\u0442\u0435\u0432 \u0437\u0430 \u043f\u043e\u0432\u0440\u0430\u045b\u0430\u0458. \u0412\u0438\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0458\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u043d\u0430\u045b\u0438 \u043e\u0432\u0434\u0435<\/a>.<\/p>

\u0417\u0430\u0443\u0441\u0442\u0430\u0432\u0459\u0435\u043d\u0438 \u043b\u0430\u043d\u0446\u0438 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430<\/h2>

\u0428\u0442\u043e \u0458\u0435 \u0442\u043e\u043a\u043e\u043c \u0446\u0435\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0435 \u0432\u0435\u045b \u0431\u0438\u043b\u043e \u043f\u0440\u0438\u043c\u0435\u0442\u043d\u043e, \u043f\u043e\u0441\u0442\u0430\u043b\u043e \u0458\u0435 \u043f\u043e\u0441\u0435\u0431\u043d\u043e \u0458\u0430\u0441\u043d\u043e \u0437\u0430 \u0411\u043e\u0436\u0438\u045b 2021: \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438 \u043b\u0430\u043d\u0446\u0438 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430 \u043d\u0438\u0441\u0443 \u043c\u043e\u0433\u043b\u0438 \u0434\u0430 \u0438\u0437\u0434\u0440\u0436\u0435 \u0432\u0435\u043b\u0438\u043a\u0443 \u043f\u043e\u0442\u0440\u0430\u0436\u045a\u0443, \u0448\u0442\u043e \u0458\u0435 \u0434\u043e\u0432\u0435\u043b\u043e \u0434\u043e \u0432\u0435\u043e\u043c\u0430 \u0432\u0438\u0441\u043e\u043a\u0438\u0445 \u0446\u0435\u043d\u0430 \u0438 \u0435\u043a\u0441\u0442\u0440\u0435\u043c\u043d\u043e \u0441\u043f\u043e\u0440\u0435 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0435. \u041f\u043e\u0440\u0435\u0434 \u043d\u0430\u0432\u0435\u0434\u0435\u043d\u043e\u0433 \u043d\u0435\u0440\u0430\u0432\u043d\u043e\u0442\u0435\u0436\u0430, \u0438\u0433\u0440\u0430\u043b\u0438 \u0441\u0443 \u0443\u043b\u043e\u0433\u0443 \u0438 \u0434\u0440\u0443\u0433\u0438 \u0444\u0430\u043a\u0442\u043e\u0440\u0438 \u043a\u0430\u043e \u0448\u0442\u043e \u0441\u0443 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u0430\u043a \u0440\u0430\u0434\u043d\u0435 \u0441\u043d\u0430\u0433\u0435, \u043d\u0435\u043f\u043e\u0432\u043e\u0459\u043d\u0435 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u043e\u043d\u0435 \u043c\u0430\u043d\u0435\u0432\u0440\u0435 \u0443 \u0421\u0443\u0435\u0446\u043a\u043e\u043c \u043a\u0430\u043d\u0430\u043b\u0443, \u0437\u0430\u0442\u0432\u0430\u0440\u0430\u045a\u0435 \u043b\u0443\u043a\u0430 \u0438 \u0442\u0430\u0439\u0444\u0443\u043d\u0438. \u041f\u043e\u0441\u0435\u0431\u043d\u043e \u043d\u0430 \u0440\u0443\u0442\u0430\u043c\u0430 \u0438\u0437 \u0410\u0437\u0438\u0458\u0435 \u0443 \u0415\u0432\u0440\u043e\u043f\u0443 \u0438\/\u0438\u043b\u0438 \u0410\u043c\u0435\u0440\u0438\u043a\u0443, \u0442\u043e \u0441\u0435 \u043e\u0433\u043b\u0435\u0434\u0430\u043b\u043e \u0443 \u043f\u043e\u0432\u0435\u045b\u0430\u043d\u0438\u043c \u0446\u0435\u043d\u0430\u043c\u0430 \u0438 \u0441\u043f\u043e\u0440\u0438\u0458\u043e\u0458 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0446\u0438.<\/p>

\u0423 \u043f\u043e\u0441\u043b\u0435\u0434\u045a\u0438\u0445 18 \u043c\u0435\u0441\u0435\u0446\u0438 \u0446\u0435\u043d\u0435 \u0437\u0430 \u043f\u043e\u043c\u043e\u0440\u0441\u043a\u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442 \u0438\u0437 \u0410\u0437\u0438\u0458\u0435 \u0443 \u0415\u0432\u0440\u043e\u043f\u0443 \u043f\u043e\u0440\u0430\u0441\u043b\u0435 \u0441\u0443 \u0437\u0430 700 \u043f\u0440\u043e\u0446\u0435\u043d\u0430\u0442\u0430. \u0423 \u0421\u0458\u0435\u0434\u0438\u045a\u0435\u043d\u0438\u043c \u0414\u0440\u0436\u0430\u0432\u0430\u043c\u0430 \u0441\u0443 \u043f\u0440\u043e\u0448\u043b\u0435 \u0433\u043e\u0434\u0438\u043d\u0435 \u043f\u043e\u0440\u0430\u0441\u043b\u0435 \u0437\u0430 900 \u043f\u0440\u043e\u0446\u0435\u043d\u0430\u0442\u0430.<\/p><\/blockquote>

\u0417\u0430 \u0440\u0443\u0442\u0443 \u0410\u0437\u0438\u0458\u0430 \u2013 \u0415\u0432\u0440\u043e\u043f\u0430 \u0442\u0440\u0435\u043d\u0443\u0442\u043d\u0435 \u0446\u0435\u043d\u0435 \u0438\u0437\u043d\u043e\u0441\u0435 16.000 \u0434\u043e\u043b\u0430\u0440\u0430 \u043f\u043e 40-\u0444\u0443\u0442\u0441\u043a\u043e\u043c \u043a\u043e\u043d\u0442\u0435\u0458\u043d\u0435\u0440\u0443 (\u0441\u0442\u0430\u0442\u0443\u0441: \u0458\u0430\u043d\u0443\u0430\u0440 2022). \u041f\u0440\u0435 18 \u043c\u0435\u0441\u0435\u0446\u0438 \u0438\u0441\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u0458\u043d\u0435\u0440 \u043a\u043e\u0448\u0442\u0430\u043e \u0458\u0435 \u043e\u043a\u043e 2000 \u0434\u043e\u043b\u0430\u0440\u0430. \u0417\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u0447\u043a\u0443 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0458\u0443 \u0438 \u043f\u043e\u043c\u043e\u0440\u0441\u043a\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0458\u0435 \u0442\u043e \u0458\u0435, \u043d\u0430\u0440\u0430\u0432\u043d\u043e, \u043e\u0441\u0442\u0432\u0430\u0440\u0435\u043d\u0438 \u0441\u0430\u043d \u2013 \u0431\u0430\u0440\u0435\u043c \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0458\u0441\u043a\u0438. \u041c\u0435\u0452\u0443\u0442\u0438\u043c, \u043a\u0430\u043e \u043f\u0440\u0435\u0434\u0443\u0437\u0435\u0442\u043d\u0438\u043a*\u0438\u0446\u0430, \u043f\u0440\u0432\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u043f\u0440\u0438\u0443\u0448\u0442\u0438\u0442\u0435 \u043e\u0432\u0435 \u0432\u0438\u0441\u043e\u043a\u0435 \u0446\u0435\u043d\u0435.<\/p>

\"\u0421\u0442\u0443\u0434\u0438\u0458\u0435<\/figure>

\u0418\u0441\u0442\u0430 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0458\u0430 \u0458\u0435 \u0438 \u0443 \u0421\u0458\u0435\u0434\u0438\u045a\u0435\u043d\u0438\u043c \u0414\u0440\u0436\u0430\u0432\u0430\u043c\u0430; 2021. \u0433\u043e\u0434\u0438\u043d\u0435 \u0446\u0435\u043d\u0435 \u0437\u0430 \u043f\u043e\u043c\u043e\u0440\u0441\u043a\u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442 \u0440\u043e\u0431\u0435 \u0438\u0437 \u041a\u0438\u043d\u0435 \u043f\u043e\u0440\u0430\u0441\u043b\u0435 \u0441\u0443 \u043f\u0435\u0442\u043e\u0441\u0442\u0440\u0443\u043a\u043e. \u0423 \u043f\u043e\u0440\u0435\u0452\u0435\u045a\u0443 \u0441\u0430 \u0446\u0435\u043d\u0430\u043c\u0430 \u043f\u0440\u0435 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0435, \u0446\u0435\u043d\u0435 \u0441\u0443 \u0434\u0435\u0441\u0435\u0442\u043e\u0441\u0442\u0440\u0443\u043a\u043e \u0432\u0438\u0448\u0435. \u0422\u0440\u043e\u0448\u043a\u043e\u0432\u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0430 \u0437\u0430 \u043a\u043e\u043d\u0442\u0435\u0458\u043d\u0435\u0440\u0435 \u043f\u043e\u0440\u0430\u0441\u043b\u0438 \u0441\u0443 \u0441\u0430 1.500 \u0434\u043e\u043b\u0430\u0440\u0430 (\u043f\u043e\u0447\u0435\u0442\u0430\u043a 2020) \u043d\u0430 \u043f\u0440\u0435\u043a\u043e 20.000 \u0434\u043e\u043b\u0430\u0440\u0430 (\u0441\u0435\u043f\u0442\u0435\u043c\u0431\u0430\u0440 2021). \u041a\u0440\u0430\u0458\u0435\u043c 2021. \u0433\u043e\u0434\u0438\u043d\u0435 \u0446\u0435\u043d\u0435 \u0441\u0443 \u043f\u043e\u043d\u043e\u0432\u043e \u043f\u0430\u043b\u0435, \u0430 \u0442\u0440\u0435\u043d\u0443\u0442\u043d\u043e \u0438\u0437\u043d\u043e\u0441\u0435 15.000 \u0434\u043e\u043b\u0430\u0440\u0430.<\/p>

\"\u0421\u0442\u0443\u0434\u0438\u0458\u0435<\/figure>

\u0423 \u0415\u0432\u0440\u043e\u043f\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0435 (?)<\/h3>

\u041f\u0438\u0442\u0430\u045a\u0435 \u043a\u043e\u0458\u0435 \u0441\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0459\u0430\u0458\u0443 \u0432\u0435\u045b \u0434\u0443\u0433\u043e \u043f\u0440\u0435 \u043a\u043e\u0440\u043e\u043d\u0435 \u043f\u043e\u0441\u0442\u0430\u0458\u0435 \u0441\u0432\u0435 \u0432\u0430\u0436\u043d\u0438\u0458\u0435 \u0437\u0431\u043e\u0433 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430 \u0441\u0430 \u043b\u0430\u043d\u0446\u0438\u043c\u0430 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430: \u0414\u0430 \u043b\u0438 \u0441\u0435 \u0438\u0441\u043f\u043b\u0430\u0442\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0438 \u0443 \u0415\u0432\u0440\u043e\u043f\u0438?<\/p>

\u0422\u0440\u043e\u0448\u043a\u043e\u0432\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u045a\u0435 \u0443 \u0415\u0432\u0440\u043e\u043f\u0438 \u0441\u0443 \u043c\u043d\u043e\u0433\u043e \u0432\u0435\u045b\u0438 \u043d\u0435\u0433\u043e \u0443 \u0410\u0437\u0438\u0458\u0438, \u0430\u043b\u0438 \u0441\u0443 \u0442\u0440\u043e\u0448\u043a\u043e\u0432\u0438 \u0442\u0440\u0430\u043d\u0441\u043f\u043e\u0440\u0442\u0430 \u043c\u043d\u043e\u0433\u043e \u043d\u0438\u0436\u0438, \u0430 \u043a\u0432\u0430\u043b\u0438\u0442\u0435\u0442 \u043e\u0431\u0438\u0447\u043d\u043e \u0432\u0438\u0448\u0438. \u0408\u043e\u0448 \u0458\u0435\u0434\u043d\u0430 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442 \u201e\u043b\u043e\u043a\u0430\u043b\u043d\u0435\u201d \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u045a\u0435 \u0458\u0435 \u0443 \u0442\u043e\u043c\u0435 \u0448\u0442\u043e \u0458\u0435 \u043f\u0443\u0442\u043e\u0432\u0430\u045a\u0435 \u0443 \u0435\u0432\u0440\u043e\u043f\u0441\u043a\u0443 \u0438\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e (\u043d\u043f\u0440. \u0440\u0430\u0434\u0438 \u043f\u0440\u0435\u0433\u043b\u0435\u0434\u0430 \u0440\u043e\u0431\u0435 \u0438\u043b\u0438 \u0443\u043f\u043e\u0437\u043d\u0430\u0432\u0430\u045a\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0452\u0430\u0447\u0430 \u043b\u0438\u0447\u043d\u043e) \u0458\u0435\u0444\u0442\u0438\u043d\u0438\u0458\u0435 \u0438 \u043c\u0430\u045a\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0441\u043a\u0438 \u0437\u0430\u0445\u0442\u0435\u0432\u043d\u043e \u043d\u0435\u0433\u043e \u043f\u0443\u0442\u043e\u0432\u0430\u045a\u0435 \u0443 \u0410\u0437\u0438\u0458\u0443. \u041e\u0441\u0438\u043c \u0442\u043e\u0433\u0430, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u045a\u0430 \u0443 \u0415\u0432\u0440\u043e\u043f\u0438, \u0437\u0431\u043e\u0433 \u0441\u043a\u0440\u0430\u045b\u0435\u043d\u043e\u0433 \u043b\u0430\u043d\u0446\u0430 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430, \u0442\u0430\u043a\u043e\u0452\u0435 \u0458\u0435 \u043e\u0434\u0440\u0436\u0438\u0432\u0438\u0458\u0430 \u0438\u0437 \u0435\u043a\u043e\u043b\u043e\u0448\u043a\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u2013 \u0448\u0442\u043e \u0458\u0435 \u0442\u0430\u043a\u043e\u0452\u0435 \u0444\u0430\u043a\u0442\u043e\u0440 \u043a\u043e\u0458\u0438 \u0441\u0435, \u0443\u0437 \u043f\u0440\u0430\u0432\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, \u043c\u043e\u0436\u0435 \u043f\u0440\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u0443 \u0432\u0438\u0448\u0435 \u043f\u0440\u043e\u0434\u0430\u0458\u0435.<\/p>

\u0410 \u0448\u0442\u0430 \u0440\u0430\u0434\u0435 \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438?<\/h2>

\u041e\u0432\u043e \u043f\u0438\u0442\u0430\u045a\u0435 \u043e\u0434\u0433\u043e\u0432\u0430\u0440\u0430 \u0430\u043a\u0442\u0443\u0435\u043b\u043d\u0430 \u0441\u0442\u0443\u0434\u0438\u0458\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0430 \u043e\u0434 Pattern \u0438 Profitero, EMEA Amazon Vendor Survey<\/a>, \u0443 \u043a\u043e\u0458\u043e\u0458 \u0458\u0435 56 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0430 \u0438\u0441\u043f\u0438\u0442\u0430\u043d\u043e \u043e \u0438\u0437\u0430\u0437\u043e\u0432\u0438\u043c\u0430 \u0438 \u043f\u0440\u0438\u043b\u0438\u043a\u0430\u043c\u0430 \u0443 \u0415\u0432\u0440\u043e\u043f\u0438 \u0438 \u0411\u043b\u0438\u0441\u043a\u043e\u043c \u0438\u0441\u0442\u043e\u043a\u0443.<\/p>

\u0418\u0441\u0442\u0438\u0447\u0435 \u0441\u0435 \u0434\u0430 \u0432\u0435\u045b\u0438 \u0431\u0440\u043e\u0458 \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0430 \u043f\u0440\u043e\u0434\u0430\u0458\u0435 \u043f\u0440\u0435\u043a\u043e \u0432\u0438\u0448\u0435 \u043a\u0430\u043d\u0430\u043b\u0430, \u043d\u043f\u0440. \u043f\u0440\u0435\u043a\u043e \u0434\u0440\u0443\u0433\u0438\u0445 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438 (48,2 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430). \u041e\u0434 \u043e\u0432\u0438\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, eBay \u0458\u0435 \u043d\u0430\u0458\u043f\u043e\u043f\u0443\u043b\u0430\u0440\u043d\u0438\u0458\u0438 (39,3 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430), \u0430\u043b\u0438 \u0438 Cdiscount \u0441\u0435 \u0434\u043e\u0431\u0440\u043e \u0434\u0440\u0436\u0438 (25,2 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430).<\/p>

\"\u041c\u043d\u043e\u0433\u0438<\/figure>

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\u0420\u0430\u0437\u043b\u043e\u0437\u0438 \u0437\u0430 \u043e\u0432\u0430\u0458 \u0441\u043a\u0440\u043e\u043c\u0430\u043d \u0440\u0435\u0437\u0443\u043b\u0442\u0430\u0442 \u0441\u0443 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u0430 \u0435\u0440\u043e\u0437\u0438\u0458\u043e\u043c \u0446\u0435\u043d\u0430 (59 \u043f\u0440\u043e\u0446\u0435\u043d\u0430\u0442\u0430), \u043f\u0440\u0435\u0432\u0438\u0448\u0435 \u0441\u043a\u0443\u043f\u0430 \u0438 \u043a\u043e\u043c\u043f\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u0441\u0430 \u0441\u0442\u0440\u0430\u043d\u0435 \u0410\u043c\u0430\u0437\u043e\u043d\u0430 (85,2 \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u0430), \u043d\u0435\u0434\u043e\u0432\u043e\u0459\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0430 \u0443 \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u0442\u0438\u043c\u0430 (66,1 \u043f\u0440\u043e\u0446\u0435\u043d\u0430\u0442) \u0438 \u043f\u0440\u0435\u043a\u0438\u0434\u0438 \u0443 \u043b\u0430\u043d\u0446\u0443 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430 (50 \u043f\u0440\u043e\u0446\u0435\u043d\u0430\u0442\u0430).<\/p>

\u0412\u0435\u0440\u043e\u0432\u0430\u0442\u043d\u043e \u045b\u0435 \u0441\u0435 \u0443 \u043d\u0430\u0440\u0435\u0434\u043d\u0438\u043c \u0433\u043e\u0434\u0438\u043d\u0430\u043c\u0430 \u043d\u0435\u043a\u0438 \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438 \u043e\u0434\u043b\u0443\u0447\u0438\u0442\u0438 \u0437\u0430 \u0445\u0438\u0431\u0440\u0438\u0434\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0458\u0443 \u0438 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u0438 \u0438 \u043a\u0430\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0438 \u0438 \u043a\u0430\u043e \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438.<\/p>

\u0410\u043c\u0430\u0437\u043e\u043d \u0441\u0442\u0443\u0434\u0438\u0458\u0435 \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435 \u2013 \u0417\u0430\u043a\u0459\u0443\u0447\u0430\u043a<\/h2>

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\u0423\u0441\u043a\u0435 \u0433\u0440\u043b\u0438\u045b\u0435 \u0443 \u043b\u0430\u043d\u0446\u0438\u043c\u0430 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430 (\u043f\u0440\u0435 \u0441\u0432\u0435\u0433\u0430 \u0438\u0437 \u0410\u0437\u0438\u0458\u0435 \u0443 \u0437\u0430\u043f\u0430\u0434) \u0442\u0430\u043a\u043e\u0452\u0435 \u0441\u0443 \u043f\u043e\u0441\u0442\u0430\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u0442\u043d\u0438 \u043e\u0434 \u043f\u043e\u0447\u0435\u0442\u043a\u0430 \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0458\u0435, \u0430\u043b\u0438 \u0441\u0443 \u043a\u0440\u0430\u0458\u0435\u043c 2021. \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 \u0432\u0440\u0445\u0443\u043d\u0430\u0446 \u043a\u043e\u0458\u0438 \u2013 \u0431\u0430\u0440\u0435\u043c \u0443 \u0415\u0432\u0440\u043e\u043f\u0438 \u2013 \u0458\u043e\u0448 \u0443\u0432\u0435\u043a \u043d\u0435 \u043e\u043f\u0430\u0434\u0430. \u041e\u0434\u0440\u0436\u0438\u0432\u0430 \u0430\u043b\u0442\u0435\u0440\u043d\u0430\u0442\u0438\u0432\u0430 \u043a\u043e\u0458\u0430 \u043f\u043e\u0441\u0442\u0430\u0458\u0435 \u0441\u0432\u0435 \u0430\u0442\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0458\u0430 \u0437\u0430 \u043d\u0435\u043c\u0430\u0447\u043a\u0435 \u0435-\u043a\u043e\u043c\u0435\u0440\u0446\u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435: \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0438 \u043b\u043e\u043a\u0430\u043b\u043d\u043e.<\/p>

\u0410\u043c\u0430\u0437\u043e\u043d \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438 \u0441\u0435 \u0442\u0440\u0435\u043d\u0443\u0442\u043d\u043e \u0442\u0430\u043a\u043e\u0452\u0435 \u0431\u043e\u0440\u0435 \u0441\u0430 \u0441\u043b\u0438\u0447\u043d\u0438\u043c \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438\u043c\u0430, \u0430 \u043e\u0432\u0434\u0435 \u0441\u0435 \u0438\u0441\u0442\u0438\u0447\u0443 \u043a\u043e\u043c\u043f\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u0430 \u0438 \u0441\u043a\u0443\u043f\u0430 \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430 \u0410\u043c\u0430\u0437\u043e\u043d\u0430, \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u0430\u043a \u0441\u043a\u043b\u0430\u0434\u0438\u0448\u043d\u043e\u0433 \u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0430, \u0443\u0441\u043a\u0435 \u0433\u0440\u043b\u0438\u045b\u0435 \u0443 \u043b\u0430\u043d\u0446\u0443 \u0441\u043d\u0430\u0431\u0434\u0435\u0432\u0430\u045a\u0430 \u0438 \u0435\u0440\u043e\u0437\u0438\u0458\u0430 \u0446\u0435\u043d\u0430.<\/p>

<\/meta>\u0418\u0437\u0432\u043e\u0440\u0438 \u0441\u043b\u0438\u043a\u0430 \u0443 \u0440\u0435\u0434\u043e\u0441\u043b\u0435\u0434\u0443 \u0441\u043b\u0438\u043a\u0430: Abb. 1, 2, 3 & 6 @ marketplacepulse.com \/ Abb. 4 @ cbinsights.com \/ Abb. 5 @ fbx.freightos.com \/ Abb. 7 @ pattern.com; profitero.com<\/p>","protected":false},"excerpt":{"rendered":"

Online kupovina je u poslednje dve godine postala sastavni deo svakodnevnog \u017eivota mnogih ljudi. To dokazuju Amazon studije i statistike koje su napravljene nakon 2020. godine, a to se naravno odra\u017eava i na uspehu kompanija kao \u0161to su Amazon, OTTO, eBay, Walmart itd. Me\u0111utim, Amazon se ovde, u direktnoj pore\u0111enju sa drugim e-commerce gigantima, isti\u010de<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1545,1530],"tags":[],"class_list":["post-229320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alati-za-prodavce-na-amazonu","category-prodaja-na-amazonu"],"yoast_head":"\n\u0410\u043c\u0430\u0437\u043e\u043d: \u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0435: \u0421\u0442\u0443\u0434\u0438\u0458\u0435 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0435<\/title>\n<meta name=\"description\" content=\"\u0410\u043c\u0430\u0437\u043e\u043d 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