{"id":229323,"date":"2020-06-02T08:14:00","date_gmt":"2020-06-02T08:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hopp-ili-top-da-li-amazon-logistika-menja-industriju-isporuka\/"},"modified":"2026-01-31T14:29:53","modified_gmt":"2026-01-31T14:29:53","slug":"hopp-ili-top-da-li-amazon-logistika-menja-industriju-isporuka","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/hopp-ili-top-da-li-amazon-logistika-menja-industriju-isporuka\/","title":{"rendered":"Hopp ili top: Da li Amazon Logistika menja industriju isporuka?"},"content":{"rendered":"\n

Jo\u0161 pre nekoliko godina, kupci e-trgovinskog giganta Amazona primali su svoje narud\u017ebine na uobi\u010dajen na\u010din: putem DHL-a, Hermesa ili nekog drugog etabliranog kurirskog servisa. \u010cak i danas, trgovinska platforma sara\u0111uje sa spoljnim kompanijama kako bi mogla da isporu\u010duje narud\u017ebine \u0161irom sveta. Me\u0111utim, sa Amazon Logistikom<\/strong> \u2013 izme\u0111u ostalog u Nema\u010dkoj \u2013 onlajn gigant je tako\u0111e izgradio sopstvene strukture kako bi brzo i efikasno dostavljao pakete kupcima.<\/p>\n\n\n\n

Prvo su se planovi nisu shvatali ozbiljno. Me\u0111utim, trenutno Amazon Logistika uti\u010de i na industriju paketa: DHL je u martu 2020. godine najavila da \u017eeli da zatvori paketni centar u blizini Augsburga<\/a>, jer obli\u017enji logisti\u010dki centar Amazona vi\u0161e nije obezbe\u0111ivao dovoljno po\u0161iljki. To nije bilo zbog opadaju\u0107eg broja narud\u017ebina \u2013 naprotiv, Amazon sve vi\u0161e opslu\u017euje sopstvenom logistikom obim isporuka i na taj na\u010din predaje manje po\u0161iljki DHL-u i drugim kurirskim slu\u017ebama<\/strong>.<\/p>\n\n\n\n

Ovaj razvoj se u poslednje vreme malo zaustavio. Ba\u0161 koronavirus, koji ima katastrofalne posledice u mnogim industrijama, spasio je DHL paketni centar: Zbog pove\u0107anog broja narud\u017ebina<\/strong> na Amazonu, ponovo je stiglo vi\u0161e porud\u017ebina kod kom\u0161ija iz DHL-a.<\/p>\n\n\n\n

Me\u0111utim, to bi mogla biti samo trenutna slika<\/strong>. Na du\u017ee staze, Amazon Logistika \u0107e \u010dak pove\u0107ati sopstvene kapacitete. To ima uticaj i na industriju isporuka i na prodavce na tr\u017ei\u0161tu \u2013 pozitivne kao i negativne. Stoga bi trebalo da se sada vi\u0161e bavite ovom temom kako biste mogli da procenite kako izgradnja Amazonove sopstvene logistike mo\u017ee uticati i na vas.<\/p>\n\n\n\n

\u0160ta ta\u010dno predstavlja Amazon Logistika?<\/h2>\n\n\n\n

Sa internom uslugom isporuke, Amazon \u017eeli da postane nezavisniji od etabliranih pru\u017ealaca usluga kao \u0161to su DHL ili DPD. U tu svrhu, e-trgovinski gigant sara\u0111uje sa lokalnim podizvo\u0111a\u010dima<\/strong> koji preuzimaju pakete u odre\u0111enoj oblasti i preuzimaju stvarnu isporuku kupcima. Obi\u010dno se radi o manjim firmama sa 20 do 40 dostavnih vozila ili 30 do 70 voza\u010da. Trenutno je usluga dostupna u Nema\u010dkoj, Velikoj Britaniji, \u0160paniji i SAD-u<\/strong>, uglavnom u velikim gradovima.<\/p>\n\n\n\n

Voza\u010di preuzimaju pakete u jednom centru za isporuku i donose ih direktno kupcima. Obi\u010dno putuju na udaljenostima do 120 kilometara. Prednost se prvenstveno sastoji u ukidanju spoljnih struktura<\/strong> kao \u0161to su, na primer, predaja u DHL paketnom centru, zatim sortiranje i transport do odredi\u0161ta. Amazon Logistika uspeva kroz saradnju sa lokalnim kompanijama da skra\u0107i isporuku za mnoge po\u0161iljke na takozvanu poslednju milju \u2013 \u010dime ne samo da \u0161tedi novac, ve\u0107 posebno vreme isporuke.<\/p>\n\n\n\n

Jer mnogi korisnici \u017eele da iskoriste isporuku istog dana ili da dobiju svoju narud\u017ebinu najkasnije slede\u0107eg dana<\/strong>. Za Prime proizvode, Amazon to \u010dak i obe\u0107ava. Ovaj aspekt je kupcima posebno va\u017ean, pove\u0107ava njihovo zadovoljstvo i pove\u0107ava verovatno\u0107u da \u0107e ponovo naru\u010diti na Amazonu. Logisti\u010dka usluga efikasno pobolj\u0161ava putovanje kupca i lojalnost kupaca<\/strong>.<\/p>\n\n\n\n

Kako mogu preduze\u0107a da u\u010destvuju u Amazon Logistici?<\/h3>\n\n\n\n

Zainteresovani preduzetnici mogu putem v\u0435\u0431 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 transportne usluge<\/a> podneti prvu izjavu o interesovanju<\/strong>, koja \u0107e potom biti pregledana od strane Amazona. To je \u010dak mogu\u0107e i ako preduze\u0107e potrebno za saradnju tek treba da bude osnovano. Prema sopstvenim re\u010dima, Amazon tra\u017ei orijentisane na kupce lidere koji \u017eele da \u201evode timove u dinami\u010dnom, stalno razvijaju\u0107em okru\u017eenju\u201c.<\/p>\n\n\n\n

Nakon formalnog prijavljivanja<\/strong>, u kojem izme\u0111u ostalog treba dokazati likvidna sredstva u iznosu od 25.000 evra, i nakon odobrenja od strane Amazona, budu\u0107i partneri za isporuku prolaze vi\u0161enedeljnu obuku, a onlajn gigant pru\u017ea mnoge alate, poput onih za navigaciju. Kada preduze\u0107e postane operativno i kada je dovoljno voza\u010da anga\u017eovano, prvi paketi se preuzimaju u lokalnim logisti\u010dkim centrima i isporu\u010duju kupcima. Obi\u010dno Amazon pla\u0107a po uspe\u0161noj isporuci<\/strong>.<\/p>\n\n\n\n

\n

Me\u0111utim, za zapo\u0161ljavanje voza\u010da<\/strong> i nabavku dostavnih vozila<\/strong> odgovorno je podizvo\u0111a\u010dko preduze\u0107e. Amazon Logistika u Nema\u010dkoj pru\u017ea samo podr\u0161ku<\/strong> kako bi obezbedila niske tro\u0161kove pokretanja. To uklju\u010duje i program lizinga za vozni park, program goriva, uniforme ili podr\u0161ku u pravnim pitanjima.<\/p>\n<\/blockquote>\n\n\n\n

Koju uslugu pru\u017ea Amazonova usluga isporuke kupcima?<\/h3>\n\n\n
\n
\"Amazon<\/figure><\/div>\n\n\n

Interna usluga isporuke nije klasi\u010dna \u0161pedicija, jer Partneri za usluge isporuke (partneri za Amazon Logistiku) rade isklju\u010divo za e-trgovinskog giganta i vezani su za strukture onlajn platforme<\/strong>.<\/p>\n\n\n\n

Obi\u010dno, transportna usluga \u010dak nudi bolju uslugu<\/strong> od drugih dostavlja\u010da. Na primer, Amazon Logistika pru\u017ea detaljno pra\u0107enje po\u0161iljki pored obavezne potvrde o isporuci za svaku narud\u017ebinu. Tako kupci ne samo da mogu da provere u kojem vremenskom okviru<\/strong> treba da bude isporu\u010dena njihova narud\u017ebina, ve\u0107 \u010desto mogu i da prate putanju dostavnog vozila i vide koliko stanica voza\u010d treba da poseti pre toga. U tom smislu, kupac ima kod Amazon Logistike u\u017eivo pra\u0107enje svoje narud\u017ebine i mo\u017ee ta\u010dno da vidi kada i gde je paket poslat, isporu\u010den i kona\u010dno stigao. Time pru\u017ea korisniku zna\u010dajnu prednost u odnosu na klasi\u010dno pra\u0107enje paketa.<\/p>\n\n\n\n

Najve\u0107a prednost za kupce je jasno u brzoj i jednostavnoj isporuci<\/strong>. \u010cesto dobijaju svoju robu ve\u0107 slede\u0107eg dana, ta\u010dno znaju u kojem vremenskom okviru treba da budu kod ku\u0107e. U suprotnom, mogu tako\u0111e navesti mesto za ostavljanje ili zatra\u017eiti da se roba direktno isporu\u010di na punkt za preuzimanje<\/a>. Kao i druge kurirske slu\u017ebe, Amazon Logistika tako\u0111e isporu\u010duje svojim kupcima u subotu.<\/p>\n\n\n\n

\u0160ta zna\u010di Amazon Logistika za prodavce na tr\u017ei\u0161tu?<\/h2>\n\n\n\n

Trgovcima na onlajn trgova\u010dkoj platformi nude se razli\u010dite mogu\u0107nosti isporuke. Fulfillment by Merchant (FBM) zna\u010di da sami preuzimaju skladi\u0161tenje, pakovanje i isporuku robe. Nasuprot tome, mogu ove i druge zadatke preneti na Amazon tako \u0161to \u0107e u\u010destvovati u Fulfillment by Amazon programu<\/strong> (FBA). Kao tre\u0107a opcija, trgovci se mogu kvalifikovati za Prime kroz prodavce i tako dobiti promotivni Prime logo, bez kori\u0161\u0107enja FBA.<\/p>\n\n\n\n

Za FBA trgovce, Amazon Logistika obi\u010dno predstavlja razlog za radost. Jer od pove\u0107anog zadovoljstva kupaca i lojalnosti indirektno profitiraju i oni, na kraju krajeva, pove\u0107ava se verovatno\u0107a da \u0107e se proizvod ponovo kupiti kod njih.<\/p>\n\n\n\n

Kod trgovaca koji koriste FBM ili Prime kroz prodavce, entuzijazam se verovatno smanjuje. Jer za njih se dodatno pove\u0107ava ve\u0107 visok pritisak da obezbede brzu i nesmetanu isporuku<\/strong>. Iako se ovaj dodatni pritisak zbog Amazon Logistike mo\u017eda jo\u0161 uvek ne ose\u0107a, to bi se u budu\u0107nosti moglo promeniti. Zbog toga bi trgovci na tr\u017ei\u0161tu trebali ve\u0107 sada da se pripreme i usavr\u0161e svoje interne procese kako bi ih optimizovali.<\/p>\n\n\n\n

Zaklju\u010dak: Hopp i top!<\/h2>\n\n\n\n

S jedne strane, mnogi trgovci ve\u0107 danas ose\u0107aju da kupci tra\u017ee sve br\u017eu isporuku. Pored toga, Amazon Logistika, zbog vremena isporuke i jednostavne usluge, tako\u0111e menja industriju isporuka i postavlja etabliranim kompanijama pitanje u kojoj meri mogu odr\u017eati sve trenutne lokacije.<\/p>\n\n\n\n

S druge strane, FBA trgovci i kupci se raduju \u0161to se paketi brzo isporu\u010duju i \u0161to se putovanje kupca sve vi\u0161e pribli\u017eava maloprodaji. Ne samo da kupci dobijaju potvrdu o isporuci, ve\u0107 i detaljno pra\u0107enje po\u0161iljki. To pove\u0107ava stopu konverzije<\/a>, smanjuje stopu povrata i pove\u0107ava verovatno\u0107u da \u0107e kupci ponovo kupovati.<\/p>\n\n\n\n

Kredit za slike u redosledu slika: \u00a9 phaisarnwong2517 \u2013 stock.adobe.com \/ \u00a9 Carlos Cuadros \u2013 pexels.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Jo\u0161 pre nekoliko godina, kupci e-trgovinskog giganta Amazona primali su svoje narud\u017ebine na uobi\u010dajen na\u010din: putem DHL-a, Hermesa ili nekog drugog etabliranog kurirskog servisa. \u010cak i danas, trgovinska platforma sara\u0111uje sa spoljnim kompanijama kako bi mogla da isporu\u010duje narud\u017ebine \u0161irom sveta. Me\u0111utim, sa Amazon Logistikom \u2013 izme\u0111u ostalog u Nema\u010dkoj \u2013 onlajn gigant je tako\u0111e<\/p>\n","protected":false},"author":3,"featured_media":1395,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"\nHopp ili top? 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