{"id":229368,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/nova-amazon-oznaka-proizvodi-sa-visokim-stopama-povrata-mogli-bi-uskoro-biti-oznaceni\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"nova-amazon-oznaka-proizvodi-sa-visokim-stopama-povrata-mogli-bi-uskoro-biti-oznaceni","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/nova-amazon-oznaka-proizvodi-sa-visokim-stopama-povrata-mogli-bi-uskoro-biti-oznaceni\/","title":{"rendered":"Nova Amazon oznaka? Proizvodi sa visokim stopama povrata mogli bi uskoro biti ozna\u010deni"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-763885-identifier\">Amazon uvodi nove oznake koje imaju za cilj da obeshrabre kupce od kupovine proizvoda<\/p><p class=\"theme-wp-block gb-responsive-648783-identifier\">Please what?<\/p><p class=\"theme-wp-block gb-responsive-499428-identifier\">Nova oznaka je namenjena da se pojavljuje na stranicama sa detaljima proizvoda koji se \u010desto vra\u0107aju iznad proseka, kako bi se kupci upoznali sa ovom \u010dinjenicom. O tome izve\u0161tava <a href=\"https:\/\/www.theinformation.com\/articles\/amazon-starts-warning-customers-about-frequently-returned-items\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">theinformation.com<\/a>. Trenutno, oznaka je dostupna samo u SAD-u i jo\u0161 nije \u0161iroko uvedena. Me\u0111utim, ono \u0161to Amazon uvodi u SAD-u obi\u010dno dolazi i na nema\u010dko tr\u017ei\u0161te.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-418730-identifier\">Oznaka je namenjena da obezbedi informisane odluke o kupovini<\/h2><p class=\"theme-wp-block gb-responsive-698259-identifier\">Inicijativa nije kampanja za uni\u0161tavanje poslovanja prodavaca, ve\u0107 je namenjena smanjenju stope povrata proizvoda koji se \u010desto vra\u0107aju. Posebno u sektoru e-trgovine, povrati su veliki problem \u2013 ne samo za \u017eivotnu sredinu i odr\u017eivost, ve\u0107 i za prodavce. Trenutno, svaka \u010detvrta po\u0161iljka u Nema\u010dkoj se vra\u0107a, a u kategorijama kao \u0161to su ode\u0107a ili obu\u0107a \u010dak vi\u0161e od svake druge.<\/p><p class=\"theme-wp-block gb-responsive-975768-identifier\">Nova oznaka je o\u010digledno namenjena da slu\u017ei dve svrhe:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-330506-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-733556-identifier\">Kupci treba da budu ohrabreni da pa\u017eljivo prou\u010de stranicu proizvoda, da pogledaju slike, A+ sadr\u017eaj, recenzije itd., i tek tada odlu\u010de da li \u017eele da kupe proizvod ili ne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808045-identifier\">Prodavci treba da budu ohrabreni da dizajniraju svoje stranice proizvoda na na\u010din koji omogu\u0107ava kupcima da donesu informisanu odluku o kupovini.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-502576-identifier\">Umesto da u\u010dini povratke samih po sebi naplatnim i tako otu\u0111i kupce, kompanija sada poku\u0161ava da re\u0161i problem \u010dak i pre dono\u0161enja odluke o kupovini. Za prodavce, nova oznaka mo\u017ee biti i prokletstvo i blagoslov u isto vreme.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-638939-identifier\">Uticaj na Amazon prodavce<\/h3><p class=\"theme-wp-block gb-responsive-651934-identifier\">S jedne strane, niska stopa povrata ve\u0107 je faktor za Amazon algoritam kada je re\u010d o rangiranju i <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a>, i mo\u017ee biti i ekonomski korisna za prodavce. Pored toga, oznaka mo\u017ee imati prijatan sporedni efekat da la\u017ene recenzije i neinformativni opisi proizvoda od nemoralnih konkurentskih prodavaca gube zna\u010daj u konkurentskom okru\u017eenju.<\/p><p class=\"theme-wp-block gb-responsive-565823-identifier\">S druge strane, prodavci sa visokom stopom povrata su pod pritiskom \u2013 jer \u0107e oznaka verovatno zapravo odvratiti mnoge kupce od kupovine. Ne bi bilo iznena\u0111uju\u0107e ako bi nova oznaka bila uklju\u010dena kao faktor rangiranja u prikazu rezultata pretrage pre ili kasnije.<\/p><p class=\"theme-wp-block gb-responsive-716896-identifier\">Kakve efekte prodavci na tr\u017ei\u0161tu mogu o\u010dekivati od ozna\u010davanja, stoga u velikoj meri zavisi od njihove vlastite situacije. Proizvodi sa niskom stopom povrata mogli bi imati koristi; proizvodi sa visokom stopom povrata, s druge strane, mogli bi izgubiti prodaju. \u0160ta treba u\u010diniti sada?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-923301-identifier\">5 saveta za pripremu za novu Amazon oznaku<\/h2><p class=\"theme-wp-block gb-responsive-877094-identifier\">Klju\u010dna stvar je verovatno <a href=\"https:\/\/sellerlogic-stage.sl.local\/de\/blog\/5-tipps-retourenquote-senken\/\">smanjiti stopu povrata<\/a>. To se mo\u017ee posti\u0107i razli\u010ditim merama koje bi trebale biti prilago\u0111ene situaciji prodavca. Umesto da slepo optimizuju i ula\u017eu puno vremena i novca, prodavci bi prvo trebali da saznaju za\u0161to je njihova stopa povrata vi\u0161a od one kod uporedivih proizvoda. Slede\u0107i saveti mogu poslu\u017eiti kao smernice.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-322144-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-421427-identifier\"><strong>Brzina isporuke<\/strong>: Oni koji ne \u0161alju putem Amazon FBA, ve\u0107 su izgradili svoju logistiku, trebali bi da provere da li se narud\u017ebine isporu\u010duju na vreme. \u0160to je du\u017ei period izme\u0111u postavljanja narud\u017ebine i otvaranja paketa, to je ve\u0107a verovatno\u0107a da \u0107e kupac vratiti predmet \u2013 jednostavno zato \u0161to je uzbu\u0111enje i i\u0161\u010dekivanje ve\u0107 opalo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-886403-identifier\"><strong>Pakovanje<\/strong>: Povrati se \u010desto iniciraju jer je proizvod o\u0161te\u0107en? Tada bi to moglo biti zbog pakovanja. Da li je predmet adekvatno za\u0161ti\u0107en od udaraca i udaraca i da li pre\u017eivljava proces isporuke bez o\u0161te\u0107enja ili ne?<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-471867-identifier\"><strong>Sadr\u017eaj<\/strong> stranice sa detaljima proizvoda: Lo\u0161e slike, neta\u010dan opis proizvoda, nema <a href=\"https:\/\/sellerlogic-stage.sl.local\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ sadr\u017eaja<\/a> \u2013 ako kupac ne mo\u017ee da stekne realnu sliku o proizvodu, te\u0161ko mu je da uop\u0161te proceni predmet (\u0161to ga odvra\u0107a od kupovine) ili ima pogre\u0161nu predstavu o predmetu (i napravi pogre\u0161nu kupovinu). \u0160to bolje kupac zna \u0161ta dobija, to je obi\u010dno ni\u017ea stopa povrata.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531612-identifier\"><strong>Kvalitet<\/strong> proizvoda: Pogre\u0161ne kupovine se de\u0161avaju, a to se odnosi i na prodavce. Ako se ispostavi da predmet ne ispunjava o\u010dekivanja kupca u pogledu kvaliteta, treba ih pobolj\u0161ati u saradnji sa proizvo\u0111a\u010dem ili potra\u017eiti alternative. Ovo se odnosi ne samo na specifi\u010dne nedostatke ve\u0107 i na ose\u0107aj, dizajn itd.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-477545-identifier\"><strong>Analiza<\/strong> povrata: Prodavac mo\u017ee u bilo kojem trenutku da proveri u Amazon izve\u0161tajima koji je bio razlog za povrat. U mnogim slu\u010dajevima, kupci tako\u0111e vrlo konkretno navode razloge za vra\u0107anje narud\u017ebine, npr. odre\u0111eni nedostatak, pogre\u0161na koli\u010dina, obmanjuju\u0107e slike itd. To se mo\u017ee prona\u0107i u Seller Central pod Amazon Reports > Fulfilled by Amazon > &#8220;Fulfilled by Amazon&#8221; povrati kupaca.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-176360-identifier\">Zaklju\u010dak: Informisane odluke o kupovini kao prilika<\/h2><p class=\"theme-wp-block gb-responsive-869406-identifier\">Nova Amazon oznaka mo\u017ee biti prilika za profesionalne prodavce. Nemoralni konkurenti koji kupuju la\u017ene recenzije ili ispunjavaju svoje stranice sa detaljima proizvoda obmanjuju\u0107im informacijama suo\u010di\u0107e se sa odre\u0111enim otporom.<\/p><p class=\"theme-wp-block gb-responsive-424786-identifier\">Pored toga, smanjenje sopstvene <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/povratna-putanja-ili-koliko-je-vazna-stopa-povrata-na-amazonu\/\">stope povrata<\/a> je razuman poduhvat iz razli\u010ditih razloga. Me\u0111utim, va\u017eno je okrenuti prave dugmi\u0107e i uporediti sopstveno poslovanje sa tr\u017ei\u0161nim standardima za analizu.<\/p><p class=\"theme-wp-block gb-responsive-422002-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Izvor slike: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon uvodi nove oznake koje imaju za cilj da obeshrabre kupce od kupovine proizvoda Please what? Nova oznaka je namenjena da se pojavljuje na stranicama sa detaljima proizvoda koji se \u010desto vra\u0107aju iznad proseka, kako bi se kupci upoznali sa ovom \u010dinjenicom. O tome izve\u0161tava theinformation.com. Trenutno, oznaka je dostupna samo u SAD-u i jo\u0161<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530,1380],"tags":[],"class_list":["post-229368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ova Amazon oznaka ozna\u010dava \u010desto vra\u0107ane proizvode.<\/title>\n<meta name=\"description\" content=\"Amazon oznaka je namenjena da omogu\u0107i informisane odluke o kupovini i ozna\u010dava \u010desto vra\u0107ane proizvode. 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