{"id":229386,"date":"2022-03-15T13:07:26","date_gmt":"2022-03-15T13:07:26","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najuspesnije-strategije-repricing-a-za-maloprodajne-proizvode-i-brendove-na-amazonu\/"},"modified":"2022-03-15T13:07:26","modified_gmt":"2022-03-15T13:07:26","slug":"najuspesnije-strategije-repricing-a-za-maloprodajne-proizvode-i-brendove-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/najuspesnije-strategije-repricing-a-za-maloprodajne-proizvode-i-brendove-na-amazonu\/","title":{"rendered":"Najuspe\u0161nije strategije repricing-a za maloprodajne proizvode i brendove na Amazonu"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-651137-identifier\"><em>(Poslednja a\u017euriranja 31.10.2022) <\/em>Automatizovana prilago\u0111avanja cena proizvoda su danas uobi\u010dajena me\u0111u Amazon trgovcima. Posebno tra\u017eena roba se jedva mo\u017ee uspe\u0161no prodavati na razli\u010ditim tr\u017ei\u0161tima bez alata za repricing. Ali i performanse proizvoda sa privatnom oznakom sve vi\u0161e podr\u017eava Repricer. Postavlja se pitanje da li trgovci mogu koristiti svoj alat za repricing na isti na\u010din za privatne oznake kao \u0161to to \u010dine za svoju robu. <\/p><p class=\"theme-wp-block gb-responsive-358317-identifier\">Nein, nat\u00fcrlich nicht.<\/p><p class=\"theme-wp-block gb-responsive-164506-identifier\">To je pre svega zbog na\u010dina na koji Amazon sortira proizvode na svojim tr\u017ei\u0161tima. Umesto da za svaku ponudu kreira posebnu stranicu sa detaljima proizvoda, Amazon okuplja ponude razli\u010ditih trgovaca za isti proizvod na jednoj stranici sa detaljima proizvoda. Kada kupac kupi, samo onaj trgovac koji trenutno nudi najbolju ponudu dobija posao i time osvajaju Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-933333-identifier\">Ko pobedi Buy Box, to algoritam u pozadini neprekidno prera\u010dunava. Odre\u0111uju\u0107i faktori su, na primer, vreme isporuke i cena. Po\u0161to se posebno poslednji faktor mo\u017ee dobro kontrolisati, prilago\u0111avanje cena postalo je ustaljena praksa kojom prodavci poku\u0161avaju da osvoje Buy Box i tako ostvare \u0161to vi\u0161e prodaja.<\/p><p class=\"theme-wp-block gb-responsive-89600-identifier\"><strong>Mali, ali suptilna razlika<\/strong><\/p><p class=\"theme-wp-block gb-responsive-564576-identifier\">Sve to posebno va\u017ei za robu koja se karakteri\u0161e time da vi\u0161e trgovaca nudi isti proizvod. Obi\u010dno se radi o robi ve\u0107ih brendova, na primer elektri\u010dnih \u010detkica za zube od Oral-B. Kod privatnih brendova situacija je malo druga\u010dija. Jer se oni obi\u010dno nude samo od strane jednog jedinog prodavca, koji obi\u010dno tada i jeste vlasnik brenda. Sve dok ovaj ne proda nijedan od proizvoda drugim trgovcima, on predstavlja jedinu ponudu na listingu proizvoda i stoga u ve\u0107ini slu\u010dajeva automatski ima Buy Box.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-97118-identifier\">Pa, nema konkurencije = nema koristi za Repricer. Tako je? Nije ba\u0161. Konkurencija se vi\u0161e ne odvija na listingu, ve\u0107 izme\u0111u razli\u010ditih listinga sli\u010dnih proizvoda, na primer, kod ko\u017enih povodaca za pse, jednom od brenda <em>H\u00e4ltGut<\/em> i jednom od brenda <em>L\u00e4uftGut<\/em>. Obe dobijaju poseban listing, ali se takmi\u010de za spremnost kupovine Amazon kupaca, kao i za dobar rang unutar rezultata pretrage u Amazon pretrazi. Pored optimizacije za pretra\u017eiva\u010de, ovde je cena tako\u0111e va\u017ean faktor, da li se listing proizvoda pojavljuje visoko u rezultatima pretrage ili se, bez traga, gubi u dubinama Amazona.<\/p><p class=\"theme-wp-block gb-responsive-340832-identifier\">Kako mo\u017ee Repricer sada da podr\u017ei i trgovinsku robu i privatne brendove u prilago\u0111avanju cena?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-178443-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-278039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Stati\u010dno Repricer: Kod stati\u010dkog repricing-a optimizuje se prema definisanim pravilima, na primer \u201ePostavi cenu proizvoda uvek pet centi ni\u017ee\/vi\u0161e od najni\u017ee cene konkurencije ili jednako\u201c.<\/li><li class=\"theme-wp-block gb-responsive-772950-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinami\u010dno Repricer bez strategija: Dinami\u010dno Repricer \u010dini mnogo toga boljim. Tako ne samo da primenjuju pravila, ve\u0107 analiziraju tr\u017ei\u0161nu situaciju i inteligentno reaguju na nju, na primer, ne samo smanjuju cenu proizvoda da bi osvojili Buy Box, ve\u0107 je nakon toga ponovo pove\u0107avaju. Za privatne brendove primena je me\u0111utim te\u0161ka, jer takvi alati \u010desto optimizuju samo prema Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-432602-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinami\u010dno Repricer sa razli\u010ditim strategijama: Dobar alati, s druge strane, nude mogu\u0107nost prilago\u0111avanja na\u010dina rada Repricer-a svom poslovanju, na primer, putem strategija optimizacije. SELLERLOGIC Repricer mo\u017ee se, na primer, ne samo fokusirati na Buy Box, ve\u0107 i raditi prekograni\u010dno (ili ASIN-prekograni\u010dno), na osnovu prodaje i vremenskog perioda. Posebno su poslednje tri ta\u010dke ekstremno korisne za trgovce privatnim brendovima.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-398898-identifier\"><strong>Strategije u pore\u0111enju: Optimizacija na Buy Box, prekograni\u010dne, na osnovu prodaje i vremenskog perioda zasnovane strategije<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-168969-identifier\">U nastavku \u017eelimo da vam predstavimo tri strategije koje donosi <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> i koje su dostupne svakom kupcu bez dodatne cene. Mogu se primeniti kako na pojedina\u010dne proizvode, tako i na grupe proizvoda.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-170302-identifier\">#1: Buy Box-optimizacija<\/h3><p class=\"theme-wp-block gb-responsive-543447-identifier\">Fakt je: 90 procenata svih prodaja se odvija preko polja za kupovinu. Ko poseduje Buy Box preuzima ve\u0107inu prodaja i stoga je Buy Box-strategija sr\u017e za sve prodavce trgovinske robe. Me\u0111utim, posebno kod SELLERLOGIC Repricer je to \u0161to se ne oslanja isklju\u010divo na najni\u017eu cenu da bi osvojio Buy Box. Kada je ovaj cilj jednom postignut, alat ne prestaje sa optimizacijom, ve\u0107 sada radi na tome da pove\u0107a cenu do te mere da se Buy Box zadr\u017ei po najvi\u0161oj mogu\u0107oj ceni. Na taj na\u010din trgovci ne samo da prodaju vi\u0161e, ve\u0107 \u010dak i po vi\u0161im cenama i vi\u0161im mar\u017eama.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-814988-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-554292-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Usput: Kroz pristup SELLERLOGIC Repricer-a mo\u017ee se \u010dak pove\u0107ati <strong>Amazon interna cena<\/strong> koja se dodeljuje svakom proizvodu na osnovu postavljenih cena ponude. Ova cena reguli\u0161e, na primer, koliko visoka ili niska cena ponude mo\u017ee biti da bi se uop\u0161te kvalifikovala za Buy Box. To zna\u010di da upotreba Repricer-a mo\u017ee doprineti osnovnom pove\u0107anju cene proizvoda.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-583207-identifier\">#2: Prekograni\u010dna strategija<\/h3><p class=\"theme-wp-block gb-responsive-423324-identifier\">Kupovne odluke Amazon kupaca u velikoj meri zavise od cene proizvoda. Kada su sli\u010dni proizvodi ponu\u0111eni od strane drugih dobavlja\u010da \u2013 a obi\u010dno je to slu\u010daj \u2013 ima smisla da proizvo\u0111a\u010di i prodavci privatnih brendova izvr\u0161e upore\u0111ivanje cena i odgovaraju\u0107e prilago\u0111avanje cena. Tako se obezbe\u0111uje da cena proizvoda ostane atraktivna, \u0161to dovodi do ve\u0107ih prodajnih brojeva i boljeg rangiranja u Amazon pretrazi.<\/p><p class=\"theme-wp-block gb-responsive-99915-identifier\">Sa prekograni\u010dnom strategijom SELLERLOGIC mo\u017ee se odabrani proizvod uporediti sa do 20 sli\u010dnih konkurentskih proizvoda i prema tome prilagoditi cenu. Pri tome prodavci na osnovu ASIN-a odre\u0111uju koje proizvode treba uzeti u obzir za upore\u0111ivanje i postavljaju razlike u cenama u odnosu na zabele\u017eene proizvode. Repricer zatim redovno proverava cene konkurencije i, ako je potrebno, vr\u0161i prilago\u0111avanje cena.<\/p><p class=\"theme-wp-block gb-responsive-19656-identifier\">Primena prekograni\u010dne strategije ne samo da obezbe\u0111uje atraktivno odre\u0111ivanje cena, ve\u0107 istovremeno spre\u010dava previ\u0161e nisku cenu i s tim povezane gubitke mar\u017ei.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345069-identifier\">#3: Strategije zasnovane na prodaji i vremenskom periodu<\/h3><p class=\"theme-wp-block gb-responsive-934796-identifier\">Pomo\u0107u Push-optimizacije trgovci mogu prilagoditi svoju cenu na osnovu prodatih koli\u010dina. Pre svega, prodavci privatnih brendova moraju mo\u0107i da upravljaju svojim prodajnim cenama i tokom du\u017eeg vremenskog perioda kako bi uticali na potra\u017enju za proizvodom.<\/p><p class=\"theme-wp-block gb-responsive-406724-identifier\">Kao primer: Ako se prodajne brojke pove\u0107avaju, cena se mo\u017ee postepeno pove\u0107avati na osnovu ovog pove\u0107anja, na primer, za pet procenata na svake 30 prodatih jedinica. Razli\u010dita pravila se tako\u0111e mogu kombinovati, na primer, da je pove\u0107anje cene procentualno ve\u0107e \u0161to je vi\u0161e artikala nekog proizvoda ve\u0107 prodato. Obrnuto, mo\u017ee se tako\u0111e postaviti suprotan slu\u010daj: nakon X prodatih jedinica cena pada za Y procentnih poena.<\/p><p class=\"theme-wp-block gb-responsive-744818-identifier\">Dnevna Push-optimizacija tako\u0111e se zasniva na prodajnim brojkama, me\u0111utim, cena proizvoda se svakodnevno resetuje na odre\u0111enu startnu cenu u pono\u0107 ili u \u017eeljeno vreme. Na taj na\u010din trgovci, na primer, mogu na po\u010detku dana ponuditi \u017eeljenu minimalnu koli\u010dinu po sni\u017eenoj ceni, a zatim pove\u0107ati cenu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-803645-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-835668-identifier\">#4: Ru\u010dna strategija<\/h3><p class=\"theme-wp-block gb-responsive-946519-identifier\">Svaki Amazon biznis je druga\u010diji i dobro repricing re\u0161enje treba da bude dovoljno fleksibilno da mo\u017ee da odgovori na ovu individualnost. Prodavci privatnih brendova i trgovci trgovinskom robom jednako profitiraju od takve optimizacije. Kod SELLERLOGIC Repricer korisnici mogu, na primer, ciljati na najni\u017ee cene, na one definisane u \u201ewhitelist\u201c-u ili na sve druge konkurente koji nisu isklju\u010deni putem \u201eblacklist\u201c-a.<\/p><p class=\"theme-wp-block gb-responsive-783546-identifier\">Uz to, mo\u017ee se uklju\u010diti mnogo razli\u010ditih faktora:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-515404-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-147824-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017eeljena razlika u ceni<\/li><li class=\"theme-wp-block gb-responsive-891651-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Whitelist konkurentima<\/li><li class=\"theme-wp-block gb-responsive-149621-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Blacklist konkurentima<\/li><li class=\"theme-wp-block gb-responsive-371871-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Broj ocena konkurenata<\/li><li class=\"theme-wp-block gb-responsive-720150-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Minimalne ocene prodavaca u %<\/li><li class=\"theme-wp-block gb-responsive-786680-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vreme isporuke<\/li><li class=\"theme-wp-block gb-responsive-472693-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Primena kod ponuda sa FBA, FBM ili svim metodama ispunjenja<\/li><li class=\"theme-wp-block gb-responsive-85761-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Primena kod ponuda iz doma\u0107instva, inostranstva ili oboje<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-725895-identifier\">Zaklju\u010dak: Repricing kod trgovinske robe i kod privatnih brendova<\/h2><p class=\"theme-wp-block gb-responsive-950022-identifier\">Repricing nije pitanje vrste proizvoda, ve\u0107 funkcioni\u0161e i za trgovinsku robu i za privatne brendove (proizvo\u0111a\u010de). Me\u0111utim, postoje neke razlike koje treba uzeti u obzir, jer ima malo koristi optimizovati na Buy Box kada se prodaje vlastiti proizvod privatnog brenda.<\/p><p class=\"theme-wp-block gb-responsive-682870-identifier\">Prodavci trgovinske robe su, s druge strane, dobro savetovani sa Buy Box-optimizacijom, bilo potpuno automatizovanom ili individualno pode\u0161enom. Prekograni\u010dne, vremenske i strategije zasnovane na koli\u010dini vi\u0161e su pogodne za proizvode koji se nude samo od strane jednog trgovca.<\/p><p class=\"theme-wp-block gb-responsive-424326-identifier\">U svakom slu\u010daju, prodavci na tr\u017ei\u0161tu treba da obrate pa\u017enju na to da koriste dinami\u010dno Repricer koje tako\u0111e pove\u0107ava cene, umesto da ih samo smanjuje, kako ne bi do\u0161lo do pada cena.<\/p><p class=\"theme-wp-block gb-responsive-579874-identifier has-small-font-size\">Izvor slike: \u00a9 VectorMine \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>(Poslednja a\u017euriranja 31.10.2022) Automatizovana prilago\u0111avanja cena proizvoda su danas uobi\u010dajena me\u0111u Amazon trgovcima. Posebno tra\u017eena roba se jedva mo\u017ee uspe\u0161no prodavati na razli\u010ditim tr\u017ei\u0161tima bez alata za repricing. Ali i performanse proizvoda sa privatnom oznakom sve vi\u0161e podr\u017eava Repricer. Postavlja se pitanje da li trgovci mogu koristiti svoj alat za repricing na isti na\u010din za<\/p>\n","protected":false},"author":3,"featured_media":19402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1545,1380],"tags":[],"class_list":["post-229386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alati-za-prodavce-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP Amazon repricing strategije na prvi pogled<\/title>\n<meta name=\"description\" content=\"Amazon repricing: Najbolje strategije za robu i brendove\/privatne brendove. 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