{"id":229389,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/logisticki-trendovi-2023-deo-3-ova-tri-razvoja-u-e-trgovini-definitivno-bi-trebala-biti-zabelezena-od-strane-online-trgovaca\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"logisticki-trendovi-2023-deo-3-ova-tri-razvoja-u-e-trgovini-definitivno-bi-trebala-biti-zabelezena-od-strane-online-trgovaca","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/logisticki-trendovi-2023-deo-3-ova-tri-razvoja-u-e-trgovini-definitivno-bi-trebala-biti-zabelezena-od-strane-online-trgovaca\/","title":{"rendered":"Logisti\u010dki trendovi 2023 (Deo 3) \u2013 ova tri razvoja u e-trgovini definitivno bi trebala biti zabele\u017eena od strane online trgovaca"},"content":{"rendered":"

Za e-trgovinu, logistika predstavlja poseban izazov. Pre svega zbog stalno rastu\u0107e koli\u010dine narud\u017ebina i sa njima povezanih bezbroj paketa i odredi\u0161ta. Mnogi trgovci \u010desto dolaze do svojih granica kada su u pitanju paketi. Me\u0111utim, logisti\u010dki trendovi 2023. nude i za ovo uzbudljivo podru\u010dje impulse kako bi se s jedne strane savladala poplava paketa, a s druge strane uspe\u0161no uzela u obzir va\u017ena pitanja poput odr\u017eivosti. U na\u0161em tre\u0107em i poslednjem delu o trendovima e-trgovine 2023. pokazujemo vam na \u0161ta treba da obratite pa\u017enju u logistici naredne godine i kako da uspe\u0161no implementirate te promene.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDeo 1: Trendovi e-trgovine 2023 \u2013 ova tri razvoja oblikuju e-com strategije u narednoj godini<\/a>\n\t\t\t<\/div>\n\t\t\t
Godina 2022. polako se bli\u017ei kraju. Mnogi razvojni trendovi su i ove godine pokrenuli online trgovce i postavili nove impulse u e-trgovini. Sa pribli\u017eavanjem kraja godine, sada je vreme da se osvrnemo na trendove e-trgovine za 2023.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tDeo 1: Trendovi marketinga 2023 \u2013 ova \u010detiri razvoja su klju\u010dna za uspe\u0161an marketing u e-trgovini<\/a>\n\t\t\t<\/div>\n\t\t\t
U na\u0161em poslednjem \u010dlanku detaljnije smo obradili trendove strategija e-trgovine. Me\u0111utim, i u marketingu se otvaraju nove prilike, a ve\u0107 poznati kanali dobijaju na zna\u010daju. Jer, socijalna trgovina postaje sve va\u017enija.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Logisti\u010dki trendovi 2023 \u2013 Odr\u017eivost, modaliteti isporuke i povratak u fokusu<\/h2>

Postoje tri centralna logisti\u010dka trenda 2023. unutar e-trgovine za narednu godinu. Najve\u0107a tema je odr\u017eivost. Tako\u0111e, na\u010din na koji isporuke dolaze do kupaca postaje kriterijum uspeha za online trgovce u stalno rastu\u0107oj konkurenciji. I na kraju, industriju tako\u0111e mu\u010di balansiranje izme\u0111u odr\u017eivosti i povrataka.<\/p>

1. Odr\u017eivost, dru\u0161tvena odgovornost i re-commerce<\/h3>

Odr\u017eivost \u2013 Nachhaltigkeit \u2013 je ve\u0107 nekoliko godina glavna tema u e-trgovini<\/a>. I to na vi\u0161e nivoa. S jedne strane ekolo\u0161ki, s druge strane ekonomski i socijalno. Potro\u0161nja resursa je tema koja danas pokre\u0107e kupce. Na\u017ealost, e-trgovina se ovde \u010desto suo\u010dava sa lo\u0161im imid\u017eom kada je re\u010d o ekolo\u0161koj odr\u017eivosti \u2013 posebno u segmentima kao \u0161to su ode\u0107a i elektronika. Tako\u0111e, kada je re\u010d o socijalnoj i ekonomskoj odgovornosti, kupci danas barem delimi\u010dno obra\u0107aju pa\u017enju na ovaj aspekt. Osobito kod velikih trgovaca, kupci sve vi\u0161e obra\u0107aju pa\u017enju na ovaj aspekt.<\/p>

Me\u0111utim, \u010dak i kao mali trgovac, ne biste trebali odr\u017eivost samo na papiru staviti na svoju agendu, ve\u0107 razviti sveobuhvatne koncepte odr\u017eivosti<\/a>: po\u010dev\u0161i od asortimana proizvoda (odr\u017eivo proizvedene robe) preko isporuke i upravljanja povratima (vi\u0161e o tome u ta\u010dkama 2. i 3.) do radnih uslova u lancu vrednosti.<\/p>

Kako online trgovci mogu postati odr\u017eiviji prilikom isporuke, sumira Micha Augstein, osniva\u010d i CEO PARCEL.ONE: \u201eTrgovci mogu delovati na vi\u0161e frontova u isporuci kako bi je u\u010dinili odr\u017eivijom. Po\u010dev\u0161i od pakirnog materijala: ovde imaju mogu\u0107nost da se vi\u0161e oslanjaju na ekolo\u0161ku kartonaciju ili da koriste ponovo upotrebljive po\u0161tanske torbe. Ove torbe kupci mogu besplatno vratiti i trgovac ih mo\u017ee ponovo koristiti. Tako\u0111e, materijal za punjenje mo\u017ee postati odr\u017eiviji. Umesto plasti\u010dne folije, kukuruzne pelete su odgovaraju\u0107a alternativa. Prilikom isporuke, trgovci tako\u0111e mogu koristiti optimizovano usmeravanje (tj. pronala\u017eenje puta) kako bi transportne rute bile \u0161to ekolo\u0161kije.\u201c<\/p>

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\u201eTrgovci mogu delovati na vi\u0161e frontova u isporuci kako bi je u\u010dinili odr\u017eivijom. Po\u010dev\u0161i od pakirnog materijala: ovde imaju mogu\u0107nost da se vi\u0161e oslanjaju na ekolo\u0161ku kartonaciju ili da koriste ponovo upotrebljive po\u0161tanske torbe. Ove torbe kupci mogu besplatno vratiti i trgovac ih mo\u017ee ponovo koristiti. Tako\u0111e, materijal za punjenje mo\u017ee postati odr\u017eiviji. Umesto plasti\u010dne folije, kukuruzne pelete su odgovaraju\u0107a alternativa. Prilikom isporuke, trgovci tako\u0111e mogu koristiti optimizovano usmeravanje (tj. pronala\u017eenje puta) kako bi transportne rute bile \u0161to ekolo\u0161kije.\u201c<\/span><\/p>\nMicha Augstein, osniva\u010d i CEO PARCEL.ONE<\/cite><\/blockquote>

Jo\u0161 jedna ta\u010dka kada je re\u010d o odr\u017eivosti je re-commerce. Sve vi\u0161e kompanija prelazi na prodaju ode\u0107e i elektronike kao polovnih ili obnovljenih proizvoda \u2013 obi\u010dno uz ve\u0107e popuste. Misao koja stoji iza toga je jednostavna: trgovci deluju u skladu sa odr\u017eivo\u0161\u0107u, pru\u017eaju\u0107i kupcima mogu\u0107nost da zajedno \u0161tede resurse.<\/p>

Re-commerce nije samo trend u ode\u0107i i elektronici, ve\u0107 je poznat i u segmentu knjiga i multimedije. Trgovci koji nude proizvode iz ovih kategorija mogu sa re-commerce-om privu\u0107i nove ciljne grupe i istovremeno doprineti za\u0161titi \u017eivotne sredine, kao \u0161to potvr\u0111uje Hagen Meischner, menad\u017eer partnera u Shopify-u: \u201eZna\u010daj odr\u017eivosti kod potro\u0161a\u010da i brendova \u0107e nastaviti da raste, a second-hand \u0107e igrati sve ve\u0107u ulogu. Pored toga, osetljivost potro\u0161a\u010da na cenu bi\u0107e jo\u0161 jedan aspekt koji \u0107e ubrzati ovaj trend.\u201c<\/p>\u201eZna\u010daj odr\u017eivosti kod potro\u0161a\u010da i brendova \u0107e nastaviti da raste, a second-hand \u0107e igrati sve ve\u0107u ulogu. Pored toga, osetljivost potro\u0161a\u010da na cenu bi\u0107e jo\u0161 jedan aspekt koji \u0107e ubrzati ovaj trend.\u201c \nHagen Meischner, menad\u017eer partnera u Shopify-u<\/cite>

2. Isporuka u fokusu: odlu\u010duju\u0107i faktor za povratak kupaca<\/h3>

Pre svega, 2022. godine problemi u lancima snabdevanja su \u010desto bili u fokusu trgovaca i kupaca. Zbog pandemije koronavirusa i rata u Ukrajini, lanci snabdevanja su trenutno pod velikim optere\u0107enjem. Prazne police u skladi\u0161tima i fizi\u010dkim prodavnicama predstavljaju ozbiljan udarac na korisni\u010dko iskustvo. Na\u010din na koji se roba isporu\u010duje \u010desto odlu\u010duje da li \u0107e kupci ponovo kupovati u prodavnici ili ne. Me\u0111utim, trenutno je neizvesno kako \u0107e se isporu\u010deni rokovi u 2023. godini po\u0161tovati. Pored proaktivnog planiranja u logistici, posebno prilikom naru\u010divanja robe, trgovci bi trebali da budu otvoreni za alternativne proizvode i posebno obrate pa\u017enju na transparentnost u komunikaciji sa kupcima. Ovo \u0107e biti klju\u010dno ne samo tokom problema sa lancima snabdevanja, ve\u0107 \u0107e ostati va\u017eno i ubudu\u0107e.<\/p>

Kao \u0161to je pomenuto, odr\u017eivost igra sve ve\u0107u ulogu u logistici. Odr\u017eivi pakirni materijali i optimizovane rute isporuke mogu pomo\u0107i u tome. Me\u0111utim, postavlja se i pitanje s kojim partnerskim kompanijama trgovci \u017eele da sara\u0111uju u isporuci. Neki pru\u017eatelji usluga ve\u0107 nude optimizaciju ruta ili su svoj vozni park opremili alternativnim pogonima.<\/p>

3. Kada ne odgovara \u2013 klju\u010dna ta\u010dka povratka<\/h3>

Na kraju, razvoj u oblasti povrataka postaje logisti\u010dki trend za 2023. godinu. Odr\u017eivost tako\u0111e igra centralnu ulogu. Prema Statisti, 2020. godine je vra\u0107eno 315 miliona paketa<\/a>. Sa rastu\u0107im brojem narud\u017ebina, broj povrataka tako\u0111e raste. U svetlu odr\u017eivosti, ali i rastu\u0107ih tro\u0161kova transporta, trgovci \u0107e morati da preispitaju svoje strategije 2023. godine. Ve\u0107 sada su besplatni povrati kod nekih kompanija postali nemogu\u0107i, kao \u0161to zna i Micha Augstein: \u201eNajbolje su, naravno, po\u0161iljke koje se uop\u0161te ne vra\u0107aju \u2013 u praksi je to te\u0161ko ostvariti. Ipak, neki trgovci prelaze na to da besplatne povrate u\u010dine izuzetkom, posebno u kombinaciji sa pobolj\u0161anim informacijama o proizvodima.\u201d<\/p>

U okviru sveobuhvatnog koncepta odr\u017eivosti, ovaj korak je razumljiv \u2013 i sa strane kupaca. Samo 36 procenata kupaca smatra da su pla\u0107eni povrati apsolutna tabu tema<\/a>. Me\u0111utim, trgovci bi trebali da obrate pa\u017enju na to da povratne tro\u0161kove odrede na odgovaraju\u0107i na\u010din i da proces u\u010dine jednostavnim i transparentnim, kako ne bi stvorili ve\u0161ta\u010dke barijere za narud\u017ebine i time smanjili konverzije. Aktuelna studija \u201eE-Commerce Retouren-Studie 2022<\/a>\u201c \u010dak pokazuje da su kupci spremniji da pla\u0107aju povratne tro\u0161kove kada je isporuka besplatna. Kada je re\u010d o upravljanju povratima, va\u017eno je razmotriti celokupni paket koji trgovci nude svojim kupcima.<\/p>\u201eNajbolje su, naravno, po\u0161iljke koje se uop\u0161te ne vra\u0107aju \u2013 u praksi je to te\u0161ko ostvariti. Ipak, trgovci mogu smanjiti svoju stopu povrata. Pre svega, optimizacijom informacija o proizvodu u online prodavnici i podizanjem svesti kupaca o ovom pitanju. Pobolj\u0161ane informacije o proizvodima mogu se, na primer, obezbediti integracijom novih tehnologija: virtuelna stvarnost i pro\u0161irena stvarnost su ovde klju\u010dne re\u010di. Pored toga, trgovci mogu transparentno komunicirati ekolo\u0161ki otisak po\u0161iljke i povrata, \u010dime se mo\u017ee dati podsticaj za izbegavanje povrata. Na kraju, neki trgovci ve\u0107 prelaze na to da besplatne povrate u\u010dine izuzetkom, posebno u kombinaciji sa pobolj\u0161anim informacijama o proizvodima.\u201c \nMicha Augstein, osniva\u010d i CEO PARCEL.ONE<\/cite>

Zaklju\u010dak: Odr\u017eivost i nesmetane isporuke za bolje korisni\u010dko iskustvo<\/h2>

U logistici \u0107e se, kao i 2022. godine, sve vrteti oko odr\u017eivosti i optimizacije isporuka. Kupci ne o\u010dekuju ni\u0161ta manje od online trgovaca. Ko \u017eeli da bude na vrhu u e-trgovini naredne godine, mora\u0107e da proceni svoje logisti\u010dke procese i izvr\u0161i prilago\u0111avanja u zavisnosti od okolnosti. Kupci o\u010dekuju izvanredno korisni\u010dko iskustvo i ve\u0107u ekolo\u0161ku i socijalnu odgovornost \u2013 i to ne samo tokom naru\u010divanja, ve\u0107 sve do isporuke.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Ohne\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tE-Commerce-Datenanalyse: Ohne geht’s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t
Ko \u017eeli da bude uspe\u0161an u e-trgovini, ne mo\u017ee da izbegne solidnu analizu podataka. Online trgovina je dinami\u010dna, potrebe kupaca se brzo menjaju i trgovci moraju brzo prilagoditi procese. Ove stvari mora imati svaki alat za analizu za online trgovce!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Fotografski kredit: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Za e-trgovinu, logistika predstavlja poseban izazov. Pre svega zbog stalno rastu\u0107e koli\u010dine narud\u017ebina i sa njima povezanih bezbroj paketa i odredi\u0161ta. Mnogi trgovci \u010desto dolaze do svojih granica kada su u pitanju paketi. Me\u0111utim, logisti\u010dki trendovi 2023. nude i za ovo uzbudljivo podru\u010dje impulse kako bi se s jedne strane savladala poplava paketa, a s<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1506,1380],"tags":[],"class_list":["post-229389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovina-amp-online-maloprodaja","category-saveti-i-trikovi"],"yoast_head":"\nE-trgovina: Ovi logisti\u010dki trendovi dolaze 2025. godine!<\/title>\n<meta name=\"description\" content=\"Neki logisti\u010dki trendovi \u0107e postati trajne karakteristike u e-trgovini do 2025. godine: Zato isporuka i povrati ostaju klju\u010dna ta\u010dka!\" 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