{"id":229398,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-dosezanje-kupaca-van-amazona-sa-pravim-ciljanjem\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-dosezanje-kupaca-van-amazona-sa-pravim-ciljanjem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-retargeting-dosezanje-kupaca-van-amazona-sa-pravim-ciljanjem\/","title":{"rendered":"Amazon Retargeting \u2013 dosezanje kupaca van Amazona sa pravim ciljanjem"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Da li ste znali da mo\u017eete sa Amazon Retargeting-om potencijalne kupce znatno lak\u0161e podsta\u0107i na kupovinu nego da ih jednostavno pustite da odu? U proseku, potrebno je od \u0161est do sedam dana da kupci nakon prve pretrage proizvoda izvr\u0161e kupovinu. Pomo\u0107u Retargeting-a mo\u017eete reklamirati svoje proizvode tokom ovog klju\u010dnog vremenskog okvira na i van Amazona i tako \u0161to vi\u0161e kupce usmeriti ka zavr\u0161etku kupovine.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">Nije pro\u0161lo dugo otkako su samo dobavlja\u010di imali mogu\u0107nost da postavljaju Amazon Retargeting oglase. Me\u0111utim, od sredine 2020. godine, Amazon nudi online trgovcima Retargeting kao jo\u0161 jednu opciju za prikazivanje oglasa jasno definisanim ciljnim grupama.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">Kako mo\u017eete iskoristiti ovaj oblik ogla\u0161avanja i od kada se isplati kori\u0161\u0107enje ovih oglasa?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">\u0160ta je Amazon Retargeting i kako to funkcioni\u0161e?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Sigurno ste vi\u0161e puta primetili da ve\u0107 nekoliko minuta ili sati nakon pretrage proizvoda na Amazonu ili u online prodavnici vidite reklame za posetjene stranice proizvoda ili sli\u010dne proizvode. U ovom trenutku mnogi se ose\u0107aju kao da ih Facebook i sli\u010dne platforme posmatraju ili \u010dak prislu\u0161kuju (jezivo!). U stvarnosti, sve je mnogo jednostavnije: Retargeting oglasi su vam prikazani kao ciljnoj osobi jer ste pristali na obradu va\u0161ih podataka u va\u0161em Facebook, Google ili Amazon nalogu.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting je oblik programatskog ogla\u0161avanja. Pri tome se oglasni prostori dodeljuju ogla\u0161iva\u010dima van granica online prodavnice, kako bi se jo\u0161 uvek zainteresovani kupci ponovo vratili u putanju kupovine i zavr\u0161ili kupovinu. Me\u0111utim, Retargeting nije izum Amazona. \u0160tavi\u0161e: Amazon je lansirao Retargeting oglase za prodavce znatno kasnije nego, na primer, internet giganti Facebook i Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting se u online marketingu naziva postupkom pra\u0107enja, pri \u010demu se posetioci veb stranice \u2013 obi\u010dno veb prodavnice \u2013 ozna\u010davaju i zatim se na drugim veb stranicama ponovo obra\u0107aju sa ciljanom reklamom.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">Kako se ta\u010dno obra\u0107a kupcu?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Zainteresovani posete va\u0161u stranicu proizvoda.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Odlaze, me\u0111utim, bez zavr\u0161etka kupovine\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Vide oglase va\u0161ih proizvoda dok surfaju\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Interesovanje za kupovinu se ponovo budi\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Kupci spremni za kupovinu stavljaju proizvod u korpu!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - tako ide retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">Sa Amazon Retargeting-om fokusirate se na osobe koje su posetile odre\u0111ene stranice proizvoda ili su u pro\u0161losti kupile proizvode od vas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">Koje mogu\u0107nosti ogla\u0161avanja su vam dostupne na Amazonu?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Retargeting mere mogu po\u010deti tek kada je dovoljno prometa na stranicama sa detaljima proizvoda. Za to obi\u010dno morate pokrenuti <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC kampanje<\/a>. Amazon okuplja nekoliko reklamnih usluga kako bi ogla\u0161iva\u010dima omogu\u0107io promociju svojih proizvoda i brendova. Pre nego \u0161to po\u010dnemo, \u017eelimo da napravimo mali izlet u pojmove koje koristimo u nastavku.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/\">Amazon Advertising<\/a> je oglasna platforma Amazona, preko koje mo\u017eete kreirati i prikazivati oglase na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC ozna\u010dava &#8220;pla\u0107anje po kliku&#8221; i odnosi se na reklamne kampanje u kojima pla\u0107ate po kliku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC je skra\u0107enica za &#8220;tro\u0161ak po kliku&#8221; i ozna\u010dava samu metodu obra\u010duna.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/od-reklamne-kolone-do-digitalne-ere-kako-imate-koristi-od-amazon-dsp\/\">DSP ozna\u010dava Demand Side Platform<\/a>. DSP je softver koji ogla\u0161iva\u010dima omogu\u0107ava da ciljno ogla\u0161avaju na drugim veb sajtovima van Amazona, vode Amazon Retargeting kampanje i kreiraju svoje ciljne grupe kao \u0161to su Advertiser Audiences ili Lookalike Audiences.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Targeting je postupak u kojem se korisnici obra\u0107aju prema njihovim preferencijama i namerama pretrage na i van Amazona. Amazon Advertising dozvoljava samo ciljanje po klju\u010dnim re\u010dima, proizvodima i ograni\u010denim ciljnim grupama (na osnovu interesa, namera kupovine, lokacije itd.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Ciljanje zasnovano na korisnicima \u2013 Korisnik X je posetio stranicu sa detaljima proizvoda Y ili ima odre\u0111ene interese i na osnovu tih informacija se cilja i prikazuje mu se reklama.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting je postupak u kojem se potencijalni kupci ponovo obra\u0107aju nakon posete va\u0161oj stranici proizvoda, kako bi se zavr\u0161ila kupovina. Pomo\u0107u Amazon Retargeting-a, zahvaljuju\u0107i Lookalike Audiences, mogu se tako\u0111e ciljati kupci koji su, na primer, pokazali interesovanje za konkurentski proizvod.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">Ove mogu\u0107nosti ogla\u0161avanja imate kao online trgovac na Amazonu:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponzorisani proizvodi<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Najpopularniji oglasi kod online trgovaca na Amazonu. Sponzorisani proizvodi su oglasi zasnovani na klju\u010dnim re\u010dima i ASIN-u, koji pobolj\u0161avaju vidljivost pojedina\u010dnih proizvoda u rezultatima pretrage i na stranicama sa detaljima proizvoda. Naplata se vr\u0161i po CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting na Amazonu \u2013 Sponzorisani proizvodi\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponzorisane marke<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponzorisane marke su pogodne za pove\u0107anje prepoznatljivosti brenda i pojavljuju se u rezultatima pretrage i na stranicama proizvoda na tr\u017ei\u0161tu. Ogla\u0161iva\u010d ima mogu\u0107nost da putem sponzorisane marke promovi\u0161e svoj brend na vrhu rezultata sa tri proizvoda i logotipom brenda. Kupci mogu biti preusmereni na odredi\u0161nu stranicu ili u prodavnicu. Naplata se vr\u0161i po CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponzorisani oglasi brendova\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponzorisani prikazni oglasi<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">Razlika izme\u0111u sponzorisanih prikaznih oglasa i sponzorisanih proizvoda i brendova le\u017ei u prikazivanju oglasa. Sponzorisani proizvodi i brendovi su zasnovani na klju\u010dnim re\u010dima i pojavljuju se samo na Amazonu. Sponzorisani prikazni oglasi koriste podatke i interese korisnika i mogu se tako\u0111e prikazivati van Amazona. Zbog toga sponzorisani prikazni oglasi imaju ve\u0107u doseg, hvataju kupca tamo gde se trenutno nalazi i mogu se koristiti za retargeting na Amazonu. Naplata se vr\u0161i po CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Reklamni materijali od Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">Kao \u0161to smo ve\u0107 spomenuli, DSP je tehnologija koja omogu\u0107ava prikazivanje oglasa putem programatskog ogla\u0161avanja i van Amazona. Za programatsko ogla\u0161avanje, medijski prostori, odnosno reklamne povr\u0161ine, mogu se kupovati van Amazona. Ne morate biti Amazon prodavac da biste mogli da postavljate DSP oglase.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Da bi oglasi uspe\u0161no dostigli \u0161to ve\u0107e publike i podstakli kupovinu, Amazon nudi razli\u010dite formate. Kao ogla\u0161iva\u010d, mo\u017eete fleksibilno odlu\u010diti da li \u0107ete koristiti svoje oglase ili koristiti Amazonove reklamne materijale, kao \u0161to su online \u0161abloni za oglase ili alati za izradu video oglasa.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">Za razliku od tradicionalnih PPC oglasa, naplata oglasa putem DSP-a se vr\u0161i po CPM (Cost-per-Mile). Amazon sam nagla\u0161ava da biste, u zavisnosti od tr\u017ei\u0161ta, trebali ra\u010dunati na minimalni bud\u017eet od oko 35.000 $. Budu\u0107i da DSP ogla\u0161ava van Amazona, mogu se koristiti za retargeting na Amazonu.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Sa ovim mogu\u0107nostima ogla\u0161avanja, kao online trgovac, imate mogu\u0107nost da zapo\u010dnete retargeting putem Amazon DSP-a:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Prikazni oglasi<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Prikazni oglasi su oglasi koji sadr\u017ee tekst i vizuale sa dugmetom za poziv na akciju (CTA) i vode na odredi\u0161nu stranicu. Oglasi se obi\u010dno postavljaju na gornji ili bo\u010dni rub ili u sadr\u017eaj veb stranice. Ovde mo\u017eete prona\u0107i <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vodi\u010d za kreiranje prikaznih oglasa<\/a> kao i <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">najbolje primere vizuala i CTA elemenata<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Audio oglasi<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Ako \u017eelite da dopunite svoju strategiju prikaznog ogla\u0161avanja putem audio ogla\u0161avanja, Amazon tako\u0111e nudi ovaj oblik ogla\u0161avanja. Audio oglasi mogu trajati izme\u0111u 10 i 30 sekundi i reprodukuju se u redovnim intervalima tokom pauza izme\u0111u pesama na Amazon Music-u.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video oglasi<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Video oglasi su dostupni za brendove, trgovce i agencije. Pri tome, ogla\u0161iva\u010di mogu postavljati ove oglase bez obzira na to da li prodaju proizvode na Amazonu ili ne. Oglasi se prikazuju ili pre ili u sredini Amazon streaming sadr\u017eaja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dinamika u prikazivanju oglasa<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">\u017delite li vi\u0161e dinamike prilikom postavljanja retargeting oglasa? Amazon DSP nudi ovu opciju u obliku dinami\u010dnih i responzivnih formata oglasa \u2013 Dynamic E-Commerce Ads (DEA) i Responsive E-Commerce Creatives (REC). Time Amazon poma\u017ee online trgovcima, omogu\u0107avaju\u0107i im da iskoriste iskustvo ovog online giganta bez mnogo truda s njihove strane.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">Prilikom kori\u0161\u0107enja DEA, Amazon tra\u017ei optimalne elemente oglasa, zasnovane na podacima o proizvodu za odgovaraju\u0107i ASIN, i testira razli\u010dite varijante slika, tekstova, rasporeda i dizajna kako bi postigao najbolje rezultate sa postavkama.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">Slede\u0107i parametri se automatski preuzimaju i prikazuju sa odgovaraju\u0107eg Amazon proizvoda:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Naziv proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Slika proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime logo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Cena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Recenzije<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">i dugme za poziv na akciju<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">Veoma opse\u017ean vodi\u010d o vizualima, postavljanju oglasa, pravilima i procesu odobravanja <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mo\u017eete prona\u0107i ovde na Amazonu<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon Retargeting kampanja sa dinami\u010dkim E-Commerce oglasima (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">Koje opcije ciljanje su vam dostupne kod Amazon retargetinga?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN retargeting \u2013 Pregledi proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Pregledi proizvoda su klasi\u010dna varijanta za retargeting oglase i veoma su popularni, jer obe\u0107avaju najve\u0107i povrat na ulaganje u ogla\u0161avanje (ROAS). Potencijalni kupac vidi proizvod, ali ga ne kupuje. On se cilja sve dok ne kupi proizvod ili ne ispadne iz oglasnog rastera.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN retargeting \u2013 Pretrage proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Korisnik unosi odre\u0111enu klju\u010dnu re\u010d koja je povezana sa ogla\u0161avanom ASIN-om. Na ovu ASIN mo\u017ee se postaviti ciljanje. Me\u0111utim, klju\u010dna re\u010d se algoritamski odre\u0111uje od strane Amazona. Online trgovac nema uvid u ovaj postupak odabira.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN retargeting \u2013 Pregledi brenda<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Ako korisnik pregleda proizvode odre\u0111enog brenda u odre\u0111enom vremenskom periodu, mo\u017ee biti ciljan na specifi\u010dan na\u010din.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN retargeting \u2013 Kupovine brenda<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Ako korisnik kupi proizvod odre\u0111enog brenda i \u017eelite mu predstaviti druge proizvode istog brenda, mo\u017ee se tako\u0111e ciljati. Opcija koja se posebno koristi za <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-doci-do-pravih-kupaca-putem-amazon-display-oglasa-ukljucujuci-uputstva-korak-po-korak\/\">cross- i up-selling proizvode<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN retargeting \u2013 Kupovine proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Korisnik naru\u010duje potro\u0161ni proizvod kao \u0161to su dodaci ishrani, koji se mogu ponovo naru\u010divati u redovnim intervalima. Dakle, mo\u017ee se ciljati putem Amazon retargetinga kako bi se podstakao da ponovo izvr\u0161i narud\u017ebinu na istom mestu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN retargeting \u2013 Sli\u010dni pregledi proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Ako korisnik pregleda sli\u010dne proizvode drugih brendova, mo\u017ee se postaviti ciljanje za to. Me\u0111utim, ovde Amazonov algoritam odlu\u010duje koje ASIN-ove \u0107e odabrati.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN retargeting \u2013 Osvojavanje konkurenata<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Osvojavanje konkurenata je sli\u010dna opcija kao retargeting za sli\u010dne preglede proizvoda. Me\u0111utim, ovde imate mogu\u0107nost da precizno odaberete odre\u0111ene ASIN-ove. Kod sli\u010dnih pregleda proizvoda to radi Amazon umesto vas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Sa kojim tro\u0161kovima se mo\u017ee ra\u010dunati kod Amazon retargetinga?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Obi\u010dno pla\u0107ate za ogla\u0161avanje na Amazonu samo kada korisnik klikne na va\u0161 oglas (CPC \u2013 Cost Per Click). Kod Amazon DSP-a pla\u0107ate za prikazivanje oglasa odre\u0111enom broju osoba X. To se naziva \u201enaplata zasnovana na impresijama\u201d \u2013 CPM \u2013 Cost Per Mille, odnosno po 1.000 pregleda.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">Za razliku od Amazon Advertising-a, kod Amazon DSP-a imate mogu\u0107nost da koristite ne samo Self Service proceduru, ve\u0107 i Managed Service proceduru. Unutar Self Service procedure imate potpunu kontrolu nad svojom oglasnom kampanjom i ne postoje administrativne takse. Za Managed Services obi\u010dno vam je potrebno minimalno bud\u017eet od oko 10.000 EUR. U okviru ove usluge, Amazon sam kreira oglase za online trgovca i dodeljuje vam <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-doci-do-pravih-kupaca-putem-amazon-display-oglasa-ukljucujuci-uputstva-korak-po-korak\/\">menad\u017eera kampanje<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Ta\u010dne informacije o tome kako se mo\u017eete prijaviti za Amazon DSP dobi\u0107ete <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">direkt na Amazonu<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">Koje prednosti ima Amazon retargeting?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">Za \u0161ta je retargeting dobar?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Retargeting nije pogodno samo za skupe proizvode koji su kupcima te\u0161ko obja\u0161njivi i za koje im je potrebno vi\u0161e vremena da donesu odluku o kupovini. Predlog: Sa retargetingom se mo\u017ee posti\u0107i znatno ve\u0107a prodaja i u srednjem cenovnom segmentu ili u ni\u0161i \u2013 pod uslovom da su ciljevi pravilno postavljeni. Drogerijski proizvodi kao \u0161to su \u0161ampon ili pelene su dobar primer, jer se dobro ogla\u0161avaju u vremenskim razmacima i obi\u010dno se ponovo kupuju.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Ali i za skupe proizvode va\u017ei: Ko prati kupce koji su spremni za kupovinu tako dugo sa oglasima i \u010deka da \u201eoslabe\u201c, ima\u0107e vi\u0161e uspeha u prodaji ogla\u0161avanog proizvoda.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon Retargeting \u0161tedi mnogo novca zahvaljuju\u0107i potpuno automatizovanom isklju\u010divanju ciljanih grupa koje su ve\u0107 kupile va\u0161 proizvod.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Istovremeno imate mogu\u0107nost da Amazon isklju\u010di korisnike iz reklamne kampanje koji su videli oglas i koji su kupili ne samo TAJ jedan proizvod, ve\u0107 i sli\u010dan iz odgovaraju\u0107e kategorije. To ponovo \u0161tedi tro\u0161kove i donosi \u017eeljenu prodaju.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Retargeting je najbolji alat za vra\u0107anje spoljnog saobra\u0107aja na va\u0161u Amazon stranicu proizvoda. Sa postavljanjem Retargeting oglasa odr\u017eava se visok ROAS i pove\u0107anje prihoda.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon je kao kompetentan partner na va\u0161oj strani i veoma je zainteresovan za prodaju. U pogledu analize podataka o kupcima, ne postoji druga reklamna platforma koja nudi bolje i preciznije ciljanje.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon je TAJ pretra\u017eiva\u010d proizvoda, \u0161to je za kupce na tr\u017ei\u0161tu veoma velika prednost. Me\u0111utim, za prodavce to predstavlja veliki izazov da se suprotstave visokoj konkurenciji. Ako \u017eelite bolje da dosegnete svoju potencijalnu ciljnu grupu, postavljanje PPC i Retargeting oglasa je esencijalno. Tako se kupci mogu ciljati i pratiti sa individualnim reklamama na osnovu svojih interesovanja za kupovinu.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon Retargeting je samo deo velike celine. Postavljanje oglasa ima smisla tek kada je potencijalni kupac ve\u0107 pogledao Amazon artikal. To zna\u010di da morate generisati dovoljno saobra\u0107aja na stranicama sa detaljima proizvoda kako bi Amazon mogao efikasno prikazivati oglase.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">To zna\u010di za vas da Retargeting treba da posmatrate samo kao jedan stub va\u0161eg celokupnog marketin\u0161kog koncepta na Amazonu. Bez PPC kampanja, koncept verovatno ne\u0107e uspeti i izgubi\u0107ete mnogo novca zbog pogre\u0161no postavljenih ciljeva.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Ako \u017eelite pravilno investirati svoj bud\u017eet za ogla\u0161avanje, morate se pozabaviti programatskim ogla\u0161avanjem ili anga\u017eovati profesionalce. Jedno je sigurno \u2013 bez marketinga \u0107e biti veoma te\u0161ko do\u0107i do kupaca sa svojim proizvodima.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">FAQ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">\u0160ta je Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC ozna\u010dava Pla\u0107anje po kliku i odnosi se na reklamne kampanje u kojima pla\u0107ate po kliku.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">\u0160ta je Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP ozna\u010dava Platformu sa strane potra\u017enje. DSP je tehnologija koja ogla\u0161iva\u010dima omogu\u0107ava da ciljno ogla\u0161avaju na drugim veb sajtovima van Amazona, sprovode retargeting i obra\u0107aju se sopstvenim ciljnim grupama kao \u0161to su Advertiser Audiences ili Lookalike Audiences.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">\u0160ta je Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting je postupak u kojem se potencijalni kupci ponovo obra\u0107aju nakon posete va\u0161oj stranici proizvoda kako bi zavr\u0161ili kupovinu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">Kako funkcioni\u0161e Amazon Retargeting?<\/strong> <p class=\"schema-faq-answer\">Pomo\u0107u Amazon Retargetinga va\u0161i potencijalni kupci se podse\u0107aju na kupovinu unutar i van Amazona.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 TarikVision \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Da li ste znali da mo\u017eete sa Amazon Retargeting-om potencijalne kupce znatno lak\u0161e podsta\u0107i na kupovinu nego da ih jednostavno pustite da odu? U proseku, potrebno je od \u0161est do sedam dana da kupci nakon prve pretrage proizvoda izvr\u0161e kupovinu. Pomo\u0107u Retargeting-a mo\u017eete reklamirati svoje proizvode tokom ovog klju\u010dnog vremenskog okvira na i van Amazona<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-229398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamirajte-se-sa-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargeting oglasi na Amazonu na prvi pogled<\/title>\n<meta name=\"description\" content=\"Retargeting oglasi sa Amazonom: Kako uspe\u0161no do\u0107i do svojih kupaca i koje opcije ciljanje su vam dostupne? 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