{"id":229404,"date":"2020-06-30T10:47:00","date_gmt":"2020-06-30T10:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/"},"modified":"2020-06-30T10:47:00","modified_gmt":"2020-06-30T10:47:00","slug":"izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/","title":{"rendered":"Izra\u010dunajte stopu otkazivanja i pove\u0107ajte performanse prodavaca \u2013 Saveti za prodavce na Amazonu (uklju\u010duju\u0107i formulu za izra\u010dunavanje)"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-997895-identifier\">Porud\u017ebina dolazi \u2013 ali isporuka robe nije mogu\u0107a. Nije lepa situacija, ni za kupca ni za trgovca. Jer, osim toga \u0161to se otkazivanjem gubi pravi novac, ova situacija nije ba\u0161 korisna za zadr\u017eavanje kupaca. Amazon trgovci se suo\u010davaju i sa dodatnim problemom: Takozvana\u00a0<strong>stopa otkazivanja pre ispunjenja narud\u017ebine je veoma va\u017ena mera<\/strong>, koja direktno ulazi u izra\u010dunavanje performansi prodavaca.<\/p><p class=\"theme-wp-block gb-responsive-112747-identifier\">Tako\u0111e, ovaj\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-amazon-kpi-evi-na-prvi-pogled-ove-metrike-bi-svakako-trebalo-da-razmatraju-prodavci\/\">Amazon KPI<\/a>\u00a0utje\u010de na to koje \u0161anse imate kao trgovac za\u00a0<strong>dobit od <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a><\/strong>\u00a0ili kako se va\u0161i proizvodi rangiraju unutar rezultata pretrage. Prema tome, svako ko prodaje preko Amazona treba da prati stopu otkazivanja. Ali koje situacije se bele\u017ee kroz stopu otkazivanja pre ispunjenja i kako ih mo\u017eete izbe\u0107i?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-712708-identifier\">\u0160ta je stopa otkazivanja pre ispunjenja?<\/h2><p class=\"theme-wp-block gb-responsive-847030-identifier\">Na Amazonu, otkazivanje ima druga\u010diju definiciju nego \u0161to su trgovci navikli. Kroz stopu otkazivanja, e-trgovinski gigant ne bele\u017ei \u2013 kao \u0161to bi se mo\u017eda prvo moglo pretpostaviti \u2013 otkazivanja od strane kupca. <strong>Ova mera zapravo meri koliko puta je prodavac na tr\u017ei\u0161tu otkazao porud\u017ebinu u poslednjih sedam dana<\/strong>, pre nego \u0161to je mogao da zavr\u0161i obradu narud\u017ebine, i postavlja je u odnos na ukupni broj svih porud\u017ebina u tom periodu.<\/p><p class=\"theme-wp-block gb-responsive-710931-identifier\">To zna\u010di i: Ovaj KPI je relevantan samo kada prodavci na tr\u017ei\u0161tu sami \u0161alju svoje porud\u017ebine, dakle, na primer, preko\u00a0<strong><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Ispunjenje od strane trgovca (FBM)<\/a><\/strong>\u00a0ili\u00a0<strong>Prime od strane prodavaca<\/strong>. Ako su, s druge strane, predali obradu narud\u017ebine velikom online trgovcu u okviru <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Ispunjenja od strane Amazona (FBA)<\/a>, tada stopa otkazivanja pre ispunjenja ne ulazi u ocenu prodavca.<\/p><p class=\"theme-wp-block gb-responsive-922282-identifier\">Amazon meri stopu otkazivanja pre ispunjenja pre svega kao indikator za\u00a0<strong>upravljanje zalihama<\/strong>\u00a0trgovca. Jer, u gotovo svim slu\u010dajevima, prodavci ne mogu da ispune porud\u017ebinu jer artikal nije na skladi\u0161tu. Otkazivanja kupca preko njegovog Amazon naloga se ne ra\u010dunaju, \u010dak ni kada su izvr\u0161ena pre obrade narud\u017ebine.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-318820-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-307259-identifier\">Za\u0161to je visoka stopa otkazivanja pre ispunjenja negativna?<\/h3><p class=\"theme-wp-block gb-responsive-694955-identifier\">Amazon \u017eeli da stopa otkazivanja bude razumljivo\u00a0<strong>\u0161to je mogu\u0107e ni\u017ea<\/strong>. To ima uglavnom dva razloga:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-305458-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-550364-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prvo, ne gube samo trgovci\u00a0<strong>prihode<\/strong>, ve\u0107 i sam Amazon, na primer u obliku provizija od prodaje.<\/li><li class=\"theme-wp-block gb-responsive-723499-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Drugo, otkazivanje kod kupaca dovodi do frustracije.\u00a0<strong>Nesre\u0107ni kupci<\/strong>\u00a0mo\u017eda \u0107e odustati od ponovne kupovine i pre\u0107i kod konkurencije. Sa maksima apsolutne orijentacije ka kupcima, Amazon je daleko dogurao \u2013 i zato to primenjuje i u ovoj ta\u010dki.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-193822-identifier\">Oba aspekta ube\u0111uju i prodavce na tr\u017ei\u0161tu da bi trebalo da otkazuju \u0161to manje porud\u017ebina. Jo\u0161 va\u017enije:\u00a0<strong>Uticaj na performanse je ogroman.<\/strong>\u00a0Performanse prodavaca su za Amazon algoritam va\u017ean indikator za dodelu Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-631275-identifier\">Dobit od takozvanog polja za korpu za kupovinu je me\u0111utim\u00a0<strong>od presudne va\u017enosti za visoku stopu konverzije<\/strong>. Oko 90 procenata kupaca kupuje preko \u017eutog dugmeta. Ko ne pojavljuje tamo, jedva da ostvaruje prodaju. Samo kada stopa otkazivanja pre ispunjenja te\u017ei ka 0 %, prodavci mogu da se izbore protiv svojih konkurenata.<\/p><p class=\"theme-wp-block gb-responsive-49244-identifier\">Sli\u010dno va\u017ei i za\u00a0<strong>trgovce sa privatnim brendom<\/strong>. Pojavljivanje visoko u rezultatima pretrage nije samo stvar\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\">profesionalne SEO optimizacije<\/a>. Ako ostale vrednosti nisu u redu, te\u0161ko je posti\u0107i dobar rang, jer je algoritam programiran da prikazuje kupcima proizvode koji \u0107e ih sa najve\u0107om verovatno\u0107om zadovoljiti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-17299-identifier\">Kako se izra\u010dunava stopa otkazivanja pre ispunjenja?<\/h3><p class=\"theme-wp-block gb-responsive-964241-identifier\"><a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200205250?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Prema Amazon pravilima<\/a>\u00a0stopa otkazivanja pre ispunjenja\u00a0<strong>mora ostati ispod 2,5%<\/strong>\u00a0da bi prodavac mogao da prodaje na Amazonu. Ako trgovac mora da izvr\u0161i vi\u0161e otkazivanja, preti mu\u00a0<strong>blokada njegovog prodav\u010dkog naloga<\/strong>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-2207-identifier\">Stopa otkazivanja: Formula za izra\u010dunavanje<\/h4><p class=\"theme-wp-block gb-responsive-460695-identifier\">Izra\u010dunavanje stope otkazivanja je relativno jednostavno. Za to se otkazane porud\u017ebine dele sa svim porud\u017ebinama, a rezultat se mno\u017ei sa 100.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-263401-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-9158-identifier\"><\/p><p>Stopa otkazivanja u % = (Porud\u017ebine sa otkazivanjem \/ Ukupan broj svih porud\u017ebina) x 100<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-921155-identifier\">Vrednost ispod 2,5% ne ugro\u017eava prodajnu licencu, ipak, stopa otkazivanja pre ispunjenja bi trebala biti znatno ni\u017ea, najbolje \u010dak da\u00a0<strong>te\u017ei ka 0%<\/strong>. Samo tada postoji \u0161ansa da\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">osvojite Buy Box<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-613833-identifier\">Saveti za nisku stopu otkazivanja<\/h2><p class=\"theme-wp-block gb-responsive-632526-identifier\">Da bi kao Amazon trgovac odr\u017eali nisku stopu otkazivanja, najva\u017enije je:\u00a0<strong>dobra uprava robom<\/strong>! Zahvaljuju\u0107i digitalizaciji, mnogi procesi se mogu automatizovati: Inteligentni sistemi, na primer, prognoziraju o\u010dekivane prodaje u narednim nedeljama i upozoravaju kada\u00a0<strong>zalihe<\/strong>\u00a0opadaju.<\/p><p class=\"theme-wp-block gb-responsive-345524-identifier\">Jo\u0161 bolje: Ko svoj interni sistem upravljanja robom\u00a0<strong>automatski pove\u017ee sa Amazonom<\/strong>, izbegava prekomernu prodaju ve\u0107 tamo gde ona nastaje i tako sam odr\u017eava nisku stopu otkazivanja pre ispunjenja. Pored toga, trgovci bi posebno trebali da prate\u00a0<strong>razvoj prodaje popularnih proizvoda<\/strong>. Ako se nazire porast prodaje ili se \u010dak razvija\u00a0<strong>trend kupovine<\/strong>\u00a0na Amazonu za neki od ovih proizvoda, mo\u017ee biti preporu\u010dljivo da se ranije pove\u0107aju koli\u010dine na skladi\u0161tu. I ovde postoje inteligentna re\u0161enja koja vam olak\u0161avaju \u017eivot. Sa <a href=\"https:\/\/www.sellerlogic.com\/sr\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> mo\u017eete identifikovati hit proizvode i takozvane \u201eShelf Warmers\u201c u sekundama, tako da ne samo da se izbegavaju otkazivanja, ve\u0107 se i prodaja efikasno pove\u0107ava.<\/p><p class=\"theme-wp-block gb-responsive-399066-identifier\">Implementacija takvih procesa nije samo vremenski zahtevna, ve\u0107 i skupa. Pored toga, prodavci koji sami \u0161alju, sa rastu\u0107om prodajom, tako\u0111e trebaju sve vi\u0161e osoblja. Ko ne mo\u017ee ili ne \u017eeli da obezbedi te resurse, trebao bi da\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ispunjeno-od-strane-amazona-za-koga-je-amazon-fba-pogodan\/\">koristi FBA program Amazona<\/a>. Ne samo da je time pokriveno celo ispunjenje \u2013 od skladi\u0161tenja preko pakovanja do isporuke. Tako\u0111e, trgovci se vi\u0161e ne moraju brinuti o mnogim\u00a0<strong>zahtevnim metrima<\/strong>, koji pored stope otkazivanja pre ispunjenja igraju ulogu za Buy Box.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-69984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-120593-identifier\">De\u0161ava se da kupci \u017eele da otka\u017eu svoju porud\u017ebinu i direktno se obra\u0107aju prodavcu. To mo\u017ee imati razli\u010dite razloge, na primer, kada \u017eele da vrate samo deo porud\u017ebine, dok drugi deo i dalje \u017eele da kupe. Ako trgovac na to odgovori i otka\u017ee porud\u017ebinu, to se ra\u010duna u stopu otkazivanja pre ispunjenja. <strong>Zato bi kupci u takvim slu\u010dajevima uvek trebali biti upu\u0107eni da koriste zvani\u010dan put preko svog Amazon korisni\u010dkog naloga i da sami otka\u017eu porud\u017ebinu tamo.<\/strong> Ako se samo deo otkazuje, trgovac to mo\u017ee re\u0161iti putem delimi\u010dne nadoknade. Jedina iznimka su mejlovi sa naslovom \u201eZahtev za otkazivanje porud\u017ebine od strane Amazon kupca &#8230;\u201c \u2013 ovde Amazon automatski prepoznaje da se radi o zahtevu za otkazivanje od strane kupca.<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-585377-identifier\">Zaklju\u010dak: Uvek pratite stopu otkazivanja!<\/h2><p class=\"theme-wp-block gb-responsive-628043-identifier\">Previsoka stopa otkazivanja pre ispunjenja narud\u017ebina je problemati\u010dna na vi\u0161e nivoa: Gubi se\u00a0<strong>prihod<\/strong>, kupac verovatno vi\u0161e ne\u0107e naru\u010diti kod vas, a Amazon vas tako\u0111e ka\u017enjava \u2013 u slu\u010daju prekora\u010denja\u00a0<strong>grani\u010dne vrednosti od 2,5%<\/strong>\u00a0mo\u017eda \u010dak i deaktivacijom va\u0161eg prodav\u010dkog naloga.<\/p><p class=\"theme-wp-block gb-responsive-501728-identifier\">Generalno, stopa otkazivanja na Amazonu treba da te\u017ei ka\u00a0<strong>0%<\/strong>. Samo tada imate dobre \u0161anse za Amazon Buy Box\u00a0ili rangiranje visoko na listi. Po\u0161to su otkazivanja od strane prodavca obi\u010dno uzrokovana nedostatkom zaliha, trebali biste se osloniti na profesionalno upravljanje robom i automatski ga povezati sa Amazonom. Tako se spre\u010davaju prekomerne prodaje i koli\u010dine se stalno kontroli\u0161u.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-761271-identifier\">\u010cesto postavljana pitanja<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1723813545480\"><strong class=\"schema-faq-question\"><strong>\u0160ta je otkazivanje?<\/strong><\/strong> <p class=\"schema-faq-answer\">U osnovi, stopa otkazivanja pokazuje koliko je planiranih rezervacija ili transakcija na kraju otkazano u odnosu na sve planirane rezervacije ili transakcije. Ali \u0161ta zna\u010di otkazano na Amazonu? Otkazivanje ovde ima zna\u010denje koje je druga\u010dije. Na Amazonu, stopa otkazivanja (ili stopa otkazivanja) je broj otkazivanja od strane online trgovca u poslednjih sedam dana.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813568672\"><strong class=\"schema-faq-question\"><strong>Koliko visoka mo\u017ee biti stopa otkazivanja pre ispunjenja (Amazon) trgovca?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da ne do\u0111e do blokade naloga, stopa otkazivanja mora biti ispod 2,5 %. Me\u0111utim, kod zdravog poslovanja u online trgovini, koje ima kontrolu nad svojim sistemom upravljanja robom, ona se obi\u010dno kre\u0107e bli\u017ee 0 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813604932\"><strong class=\"schema-faq-question\"><strong>Koje nedostatke ima visoka stopa otkazivanja u e-trgovini?<\/strong><\/strong> <p class=\"schema-faq-answer\">Visoka stopa otkazivanja je \u2013 posebno za Amazon trgovce \u2013 nepovoljna. S jedne strane, otkazivanja ne zna\u010de samo gubitak prihoda za trgovce, ve\u0107 i za samu e-trgovinsku platformu, jer obe gube provizije na prodaji. Tako\u0111e dovode do nezadovoljstva kod kupaca, zbog \u010dega se oni uzdr\u017eavaju od daljih kupovina i umesto toga se okre\u0107u konkurenciji.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1723813640003\"><strong class=\"schema-faq-question\"><strong>\u0160ta mogu da uradim da zadr\u017eim svoju stopu otkazivanja niskom?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ve\u0107ina otkazivanja od strane prodavaca je uzrokovana praznim skladi\u0161tima. Stoga ulo\u017eite vreme i energiju u solidan sistem upravljanja robom ili potra\u017eite alat ili servisnog pru\u017eaoca usluga koji \u0107e preuzeti ovu obavezu za vas.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-848607-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0411\u0430\u0439\u0434\u0443 \u2013 stock.adobe.com<a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Porud\u017ebina dolazi \u2013 ali isporuka robe nije mogu\u0107a. Nije lepa situacija, ni za kupca ni za trgovca. Jer, osim toga \u0161to se otkazivanjem gubi pravi novac, ova situacija nije ba\u0161 korisna za zadr\u017eavanje kupaca. Amazon trgovci se suo\u010davaju i sa dodatnim problemom: Takozvana\u00a0stopa otkazivanja pre ispunjenja narud\u017ebine je veoma va\u017ena mera, koja direktno ulazi u<\/p>\n","protected":false},"author":3,"featured_media":54353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1479],"tags":[],"class_list":["post-229404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sve-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Izra\u010dunajte stopu otkazivanja: Sve o stopi otkazivanja pre ispunjenja<\/title>\n<meta name=\"description\" content=\"Izra\u010dunajte stopu otkazivanja: Na Amazonu, stopa otkazivanja pre ispunjenja je va\u017ean pokazatelj performansi prodavaca. 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Ali \u0161ta zna\u010di otkazano na Amazonu? Otkazivanje ovde ima druga\u010dije zna\u010denje. Na Amazonu, stopa otkazivanja (ili stopa otkazivanja) je broj otkazivanja od strane online trgovca u poslednjih sedam dana.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813568672","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813568672","name":"Koliko visoka mo\u017ee biti stopa otkazivanja pre ispunjenja (Amazon) trgovca?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da ne do\u0111e do blokade naloga, stopa otkazivanja mora biti ispod 2,5 %. Me\u0111utim, kod zdravog poslovanja u online trgovini, koje ima pod kontrolom upravljanje robom, ona te\u017ei ka 0 %.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813604932","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813604932","name":"Koje su mane visoke stope otkazivanja u e-trgovini?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Visoka stopa otkazivanja je \u2013 posebno za Amazon trgovce \u2013 nepovoljna. S jedne strane, otkazivanja ne zna\u010de samo gubitak prihoda za trgovce, ve\u0107 i za samu e-trgovinsku platformu, jer obe strane gube provizije na prodaji. Tako\u0111e dovode do nezadovoljstva kupaca, zbog \u010dega se oni uzdr\u017eavaju od daljih kupovina i umesto toga se okre\u0107u konkurenciji.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813640003","position":4,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/izracunajte-stopu-otkazivanja-i-povecajte-performanse-prodavaca-saveti-za-prodavce-na-amazonu-ukljucujuci-formulu-za-izracunavanje\/#faq-question-1723813640003","name":"\u0160ta mogu da uradim da zadr\u017eim svoju stopu otkazivanja niskom?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ve\u0107ina otkazivanja od strane prodavaca je uzrokovana praznim skladi\u0161tima. Stoga ulo\u017eite vreme i energiju u solidan sistem upravljanja robom ili potra\u017eite alat ili servisnog pru\u017eaoca usluga koji \u0107e preuzeti ovu obavezu za vas.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229404"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/54353"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}