{"id":229419,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/","title":{"rendered":"Amazon SEO: Kako optimizovati svoju ponudu za optimalno rangiranje na Amazonu"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">Mo\u017eda ste ve\u0107 upoznati s tim: Nudite sjajan proizvod na Amazonu, ali kada pretra\u017eujete Amazon, va\u0161a ponuda se ne pojavljuje me\u0111u prvim rezultatima pretrage. U najgorem slu\u010daju, ne mo\u017eete se ni na\u0107i na prvoj stranici. Time se \u0161anse da se ovaj artikal proda drasti\u010dno smanjuju. Jer koji korisnik uop\u0161te gleda drugu stranicu i dalje? Uz dobru Amazon SEO optimizaciju, mo\u017eete <em> <\/em>drasti\u010dno pobolj\u0161ati svoju ponudu i tako rangiranje va\u0161eg proizvoda unutar rezultata pretrage, a mo\u017eda \u010dak i zauzeti prvo mesto.<\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">Posebno novajlije u online trgovini \u010desto imaju mnogo pitanja o temi Amazon SEO, na koje sam online div ne pru\u017ea ili pru\u017ea samo nejasne odgovore. Stoga smo se detaljnije osvrnuli na to koje osnove svako treba da ovlada i koje mere su klju\u010dne za optimizaciju ponude na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">\u0160ta je Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">\u201eSEO\u201c je akronim za <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization i ozna\u010dava optimizaciju tekstova i veb stranica sa <em> <\/em>ciljem da ih postavi \u0161to vi\u0161e na rezultatima pretrage, na primer, Google-a ili Amazona.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">Naj\u010de\u0161\u0107e se pod SEO podrazumeva optimizacija za Google. Me\u0111utim, veb stranica se mo\u017ee pripremiti i za druge pretra\u017eiva\u010de, kao \u0161to je pretraga na Amazonu. SEO se ovde prvenstveno sprovodi od strane trgovaca koji \u017eele da pove\u0107aju vidljivost svoje ponude za korisnike Amazon pretrage. Pri tome se SEO posebno odnosi na organsko rangiranje, tj. na nepla\u0107ene rezultate pretrage.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">Vidljivost proizvoda je pri tome uvek relativna: Za klju\u010dnu re\u010d A proizvod mo\u017ee biti na prvom mestu, dok za klju\u010dnu re\u010d B mo\u017ee biti potpuno nevidljiv. Jer presudno je kako pretra\u017eiva\u010dki algoritam procenjuje relevantnost ponude u odnosu na pretragu. To ocenjuje na osnovu razli\u010ditih faktora, kao \u0161to su koje klju\u010dne re\u010di se pojavljuju u naslovu proizvoda. \u0160to je relevantnost ve\u0107a, to je obi\u010dno i ve\u0107a verovatno\u0107a kupovine.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">To jasno pokazuje koliko je va\u017ean Amazon SEO i pozicioniranje \u0161to je mogu\u0107e vi\u0161e za stopu klikova i verovatno\u0107u kupovine <em> <\/em>na ponudi.<\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Ko bi trebao da unapredi svoj Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Ko trguje preko tr\u017ei\u0161ta e-trgovinskog giganta obi\u010dno se susre\u0107e sa dva tipa proizvoda: robom ili privatnom oznakom. Dok se roba prodaje od strane tre\u0107ih lica i \u010desto je brendirani proizvod, artikli privatne oznake se prodaju pod sopstvenom markom. To ima sna\u017ean uticaj na optimalan pristup u vezi sa Amazon SEO. Jer sadr\u017eaj \u2013 kao \u0161to su naslov proizvoda ili opis \u2013 obi\u010dno upravlja vlasnik brenda.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>\u0160ta je Amazon ponuda?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">U Amazon svetu, ponuda se naziva stranica sa detaljima proizvoda, koja funkcioni\u0161e kao unos u katalog proizvoda e-trgovinskog giganta. Tamo kupci mogu prona\u0107i sve relevantne informacije kako bi doneli odluku o kupovini. Na Amazonu, ponuda se sastoji od definisanih elemenata koje vlasnik ponude mo\u017ee popuniti prema svojim \u017eeljama:<\/span> <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Naslov proizvoda<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Slika(e) proizvoda<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Brend<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Cena proizvoda<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">trenutni prodavac<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">eventualno drugi ponu\u0111a\u010di<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">eventualno varijante ili dodatne informacije kao \u0161to su kroj, boja, veli\u010dina<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Bullet Points (tj. ta\u010dke nabrajanja)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Opis proizvoda<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Informacije o proizvodu kao \u0161to su dimenzije, funkcije, ASIN, rang bestselera itd.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Dakle, ponuda je stranica na koju korisnik dolazi kada odabere i klikne na proizvod na stranici rezultata pretrage tokom procesa kupovine.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">Na primer: Vi kao prodavac trgovate na Amazonu sa rancima i nudite <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 od Deutera<\/a>. Tada vlasnik brenda ure\u0111uje ponudu, dok vi svoju ponudu dodajete na ve\u0107 postoje\u0107u stranicu proizvoda putem EAN-a. Sve ponude istog proizvoda bi\u0107e navedene pod istom stranicom proizvoda. Pojedini trgovci se zatim takmi\u010de za osvajanje \u017eutog polja za kupovinu, takozvane Buy Box. Trgovci nemaju uticaj na rangiranje unutar rezultata pretrage \u2013 i \u010desto se moraju zadovoljiti lo\u0161e optimizovanom ponudom.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">Druga\u010dije je kod privatne oznake ili kao vlasnik brenda. Ovde bi trgovci svakako trebali da se bave faktorima rangiranja i aktivno rade na svom Amazon SEO. Sa ovim znanjem, prodavci mogu pobolj\u0161ati ponude i kao rezultat vi\u0161eg rangiranja generisati vi\u0161e prodaja i ve\u0107i prihod. U nastavku vam predstavljamo savete i trikove za va\u0161 Amazon SEO kako biste svoju ponudu u\u010dinili \u0161to optimalnijom.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">SEO optimizacija za Amazon prodavce: Kako funkcioni\u0161e rangiranje na Amazonu?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Cilj Amazona je uvek prodaja. Jer za online giganta nije bitno da li prodaje on sam ili njegovi trgovci. Amazon zara\u0111uje na svaki ostvareni prodaju. Za optimizaciju, trgovci mogu koristiti sli\u010dne alate kao i kod Google SEO. Me\u0111utim, na Amazonu postoji potpuno druga\u010dija namera pretrage kupca. On \u017eeli da prona\u0111e i kupi proizvode. Po\u0161to ne mo\u017ee direktno da pregleda artikle kao u fizi\u010dkoj prodaji, stranice sa detaljima proizvoda imaju posebnu va\u017enost. Klju\u010dna re\u010d ovde je: klju\u010dne re\u010di! <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ovo-je-kako-mozete-pobolsati-svoj-rang-uz-pravi-alat-za-klucne-reci-na-amazonu\/\">Sa pravim Amazon alatkom za klju\u010dne re\u010di, istra\u017eivanje se brzo obavlja.<\/a> Jer algoritam uvek postavlja pitanje: Da li se rezultat pretrage poklapa sa pretragom?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekurs: Indirektni <strong>faktori rangiranja<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Sa ponudom, Amazon prodavci imaju efikasan alat za pobolj\u0161anje svog rangiranja u listi rezultata pretrage, takozvanim SERP-ovima. Me\u0111utim, drugi aspekti se mogu indirektno uticati dobrom Amazon SEO. To uklju\u010duje stopu klikova (CTR), vreme provedeno na stranici (Time on Page) i stopu konverzije (CR). \u0160to su ove metrike vi\u0161e, to algoritam vi\u0161e pretpostavlja da je pretraga zadovoljavaju\u0107e odgovorena. \u0160to opet pove\u0107ava verovatno\u0107u da \u0107e i slede\u0107a pretraga istih ili srodnih klju\u010dnih re\u010di biti tako odgovorena.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">Dobra Amazon SEO zavisi od kvaliteta ponu\u0111enih informacija. Tako se pove\u0107ava stopa klikova, a time i konverzija. Lepota je u tome: Dok je za pobolj\u0161anje rangiranja na Google-u potrebno mesecima ili \u010dak godinama, kod Amazon SEO prvi rezultati su ponekad vidljivi ve\u0107 nakon nekoliko minuta. Ako to nije motivacija da se zapo\u010dne ve\u0107 danas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">Kako funkcioni\u0161e A9 algoritam Amazona?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">Pre svega, va\u017eno je upoznati se sa na\u010dinom rada A9, algoritmom koji stoji iza pretra\u017eiva\u010da \u2013 ne manje va\u017eno, jer to mo\u017ee na kraju dana doneti prednost u odnosu na druge trgovce na tr\u017ei\u0161tu i dovesti do ve\u0107ih ukupnih prodaja<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">Da bi se izvr\u0161ila pretraga, Amazonov pretra\u017eiva\u010d odre\u0111uje koji su artikli najbolje uskla\u0111eni sa pretragom kupca i zatim ocenjuje rezultate na osnovu performansi artikla za kupce<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">Najva\u017eniji faktori rangiranja za A9 algoritam<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">A9 pretra\u017eiva\u010dki algoritam se zasniva na dva osnovna principa: relevantnost i performanse. Proizvod sa visokim prodajnim performansama \u0107e sa ve\u0107om verovatno\u0107om zauzeti prvo mesto u rezultatima pretrage na Amazonu nego proizvod sa manje Amazon prodaja. Tako\u0111e, stranica proizvoda na kojoj se koriste klju\u010dne re\u010di koje odgovaraju pretrazi kupca, algoritam \u0107e smatrati relevantnijom i tako verovatno postaviti vi\u0161e.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Relevancija<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: Naslov proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">U pogledu Amazon SEO, naslov je klju\u010dan. U naslovu bi trebale biti uklju\u010dene najrelevantnije klju\u010dne re\u010di i trebao bi sadr\u017eavati ono \u0161to bi obi\u010dno bilo napisano na ambala\u017ei proizvoda. U najboljem slu\u010daju, ime brenda je tako\u0111e uklju\u010deno u naslov. To je jedan od prvih elemenata koji kupcu upadaju u o\u010di. Jo\u0161 pre nego \u0161to je uop\u0161te kliknuo na listing. Zato je tako\u0111e izuzetno va\u017eno optimizovati naslov na Amazonu za CTR. Ovde bi trgovci trebali staviti najva\u017eniju klju\u010dnu re\u010d na po\u010detak. Relevantne informacije kao \u0161to su ime brenda, jedinstvene prodajne ta\u010dke i klju\u010dne karakteristike proizvoda trebaju do\u0107i nakon toga. Ko mo\u017ee dodati jo\u0161 relevantnih klju\u010dnih re\u010di \u2013 tim bolje.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: Tako pobolj\u0161ajte svoj listing \u2013 Kreirajte dobre naslove proizvoda.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">Obi\u010dno je u Seller Central dostupno do 200 karaktera* za optimizaciju Amazon naslova proizvoda. Trebalo bi da se postavi pitanje kako ga u\u010diniti \u0161to privla\u010dnijim i &#8220;klikabilnijim&#8221; za potencijalnog kupca. Tendencija je da se kra\u0107i naslovi vi\u0161e klik\u0107u nego du\u017ei. Amazon preporu\u010duje maksimalno 80 karaktera, ali u zavisnosti od ciljne grupe, optimalno mo\u017ee biti i 120 do 150 karaktera. Istovremeno, relevantne klju\u010dne re\u010di tako\u0111e moraju imati svoje mesto. U zavisnosti od proizvoda i kategorije, idealna du\u017eina naslova se stoga razlikuje.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Amazon je tako\u0111e <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">obezbedio sopstvene smernice o<\/a> naslovima proizvoda, koje tako\u0111e sadr\u017ee neka isklju\u010dna kriterijume, koja tako\u0111e sadr\u017ee neka isklju\u010dna kriterijume.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">Naslovi moraju odgovarati preporu\u010denoj du\u017eini va\u0161e kategorije proizvoda, uklju\u010duju\u0107i razmake.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">Titel d\u00fcrfen keine Werbes\u00e4tze enthalten, etwa \u201ebesplatna dostava\u201c ili \u201ekvalitet garantovan\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">Naslovi ne smeju sadr\u017eati ukrasne znakove (npr.: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">Naslovi moraju sadr\u017eavati informacije koje slu\u017ee za identifikaciju proizvoda, npr. \u201eplaninarske cipele\u201c ili \u201eki\u0161obran\u201c.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">Ovde je primer za naslov proizvoda iz kategorije \u201eDodaci\u201c, koji tako\u0111e sadr\u017ei neka isklju\u010dna kriterijume. Naslovi moraju odgovarati preporu\u010denoj du\u017eini va\u0161e kategorije proizvoda, uklju\u010duju\u0107i razmake\u2026<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[Brend] + [Odsek] + [Naziv proizvoda] + [Veli\u010dina i boja] (za proizvode sa varijacijama) +<meta charset=\"utf-8\"><\/meta>[Opis proizvoda]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">Primer: Ray-Ban + Unisex + Wayfarer + nao\u010dare za sunce<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>Pa\u017enja na broj znakova<\/strong>. Dozvoljena du\u017eina naslova, Bullet Points itd. mo\u017ee varirati u zavisnosti od kategorije proizvoda. Ko \u017eeli da bude siguran da se opis proizvoda i sli\u010dno bez problema prikazuju i nalaze u pretrazi, najbolje je da se pridr\u017eava <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">smernica Amazona<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: Bullet Points<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">Drugi rang u Amazon SEO analizi zauzimaju takozvani Bullet Points, koji se ponekad nazivaju i atributi proizvoda. U Seller Central \u2013 pod ta\u010dkom \u201eOpis\u201d \u2013 mo\u017eete uneti Bullet Points va\u0161ih proizvoda. Ovi se prikazuju ispod naslova i cene kao ta\u010dke. Oni su tako\u0111e jedne od prvih stvari koje upadaju u o\u010di kupcu. Ova \u010dinjenica se tako\u0111e nagra\u0111uje od strane algoritma, koji Bullet Points ocenjuje kao odgovaraju\u0107e va\u017ene. Zato bi ovde trebale biti uklju\u010dene najva\u017enije klju\u010dne re\u010di koje nisu na\u0161le mesto u naslovu proizvoda. Treba biti precizan i jasan, umesto da se pi\u0161u dugi epistoli &#8211; iako je u zavisnosti od kategorije dozvoljeno do 250 karaktera po ta\u010dki.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">Tako\u0111e je korisno razmisliti o strategiji za Bullet Points kao celinu, a ne samo za jednu ta\u010dku. Kao prvo, mogla bi stajati kratka sa\u017eetak proizvoda, nakon \u010dega bi usledio opis eventualnog pribora u paketu i jedinstvenih karakteristika proizvoda. Na kraju bi bilo mesta za dodatne va\u017ene osobine i konkretan poziv na akciju (CTA). Tako se mo\u017ee prikazati proces kupovine kupca kroz ta\u010dke.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">Redosled Bullet Points ili atributa nije relevantan za A9, me\u0111utim, treba imati na umu da mnogi potencijalni kupci \u010ditaju samo ove Bullet Points i ne skroluju dalje do opisa proizvoda. Stoga, odvojite vreme i pa\u017eljivo odaberite svoje klju\u010dne re\u010di.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Slike proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Ako je va\u0161 rang dobar, ali va\u0161a CTR slabi, trebali biste pa\u017eljivo pogledati svoje slike proizvoda. Klju\u010dne re\u010di se ovde ne mogu uklju\u010diti \u2013 ipak, slike su izuzetno va\u017ene za listing i CTR. Jer prva slika<meta charset=\"utf-8\"><\/meta>u kombinaciji sa naslovom prikazuje se u rezultatima pretrage i zna\u010dajno odlu\u010duje o tome da li \u0107e kupac kliknuti na va\u0161 listing ili na listing va\u0161eg konkurenta. Niska konverzija, dakle, ne mora nu\u017eno biti rezultat lo\u0161eg Amazon SEO-a.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">Zato bi trebalo optimizovati slike proizvoda za Amazon. Trebalo bi da budu \u0161to kvalitetnije i najmanje 1000 x 1000 piksela. Bolje su 1600 ili vi\u0161e piksela, jer tada posmatra\u010d mo\u017ee koristiti popularnu funkciju uve\u0107anja. 80 do 90 procenata fotografije treba da zauzima proizvod. Mnogi trgovci su imali dobra iskustva sa \u0161est do osam fotografija u Full HD ili 1:1 formatu.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">Pre nego \u0161to anga\u017eujete profesionalnog fotografa za svoj Amazon SEO, prvo pogledajte <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zahteve za slike koje Amazon postavlja<\/a>, posebno za glavni image. Ovaj mora biti obavezan, ina\u010de algoritam ignori\u0161e ceo proizvod. Tako\u0111e, u pozadini sme da bude samo \u010dista bela; logotipi, okviri, vodeni \u017eigovi, etikete sa cenama, dugmad itd. nisu dozvoljeni. U me\u0111uvremenu postoje i <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">Amazon-ova vlastita AI alata za kreiranje slika<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">Zbog toga trgovci imaju vi\u0161e slobode kod slede\u0107ih slika. Po\u0161to prva slika treba da prika\u017ee proizvod u celini, korisno je promeniti perspektivu na ostalim fotografijama. Ovde mo\u017eete prikazati proizvod i va\u017ene detalje. Obja\u0161njavaju\u0107i tekstovi i razli\u010dite varijante boja artikla su ovde izri\u010dito dobrodo\u0161li. Tako\u0111e je mogu\u0107e dodati video \u2013 \u0161to pored toga pove\u0107ava vreme zadr\u017eavanja na stranici proizvoda, \u0161to ponovo ja\u010da rangiranje.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Opis proizvoda<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">Opis proizvoda ne spada me\u0111u najva\u017enije faktore. Me\u0111utim, vredi optimizovati opis proizvoda u okviru Amazon SEO. Jer on mo\u017ee biti klju\u010dni faktor u konverziji, koji neodlu\u010divog kupca pretvara u uverenog kupca. Polje u Seller Central nudi do 2000 karaktera prostora. Pored toga, Google tako\u0111e indeksira Amazon stranice proizvoda, tako da opis proizvoda mo\u017ee doprineti ve\u0107em saobra\u0107aju sa spolja.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">Tako\u0111e, trgovci bi trebali uklju\u010diti dodatne relevantne klju\u010dne re\u010di. U fokusu su definitivno (prodajno-psiholo\u0161ka) kvaliteta sadr\u017eaja, informativnost za kupca i optimalna \u010ditljivost. Ovo uklju\u010duje, na primer, pravopis i gramatiku, preglednu strukturu ili informativne podnaslove.<br>Da bi se neodlu\u010dni kupci pretvorili u prodaju, u opisu proizvoda treba koristiti emocionalnost. Trgovci mogu, na primer, postupiti prema <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIDA modelu<\/a> i pitati se za\u0161to bi kupac trebao pokazati interes za ba\u0161 ovaj proizvod. Kako bi opis proizvoda mogao probuditi konkretnu \u017eelju za posedovanjem kod kupca? Direktnim obra\u0107anjem i emocionalno obra\u0111enim prodajnim argumentima to se obi\u010dno posti\u017ee najbolje.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekspozicija: A+ sadr\u017eaj<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Kroz takozvani <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ sadr\u017eaj<\/a>, prodavci mogu pro\u0161iriti opis listinga proizvoda sa 2.000 na 7.000 karaktera. Dodatni elementi poput slika i grafika su tako\u0111e mogu\u0107i. To mo\u017ee biti korisno, na primer, kada je proizvod veoma obja\u0161njiv, ima poseban dizajn ili sadr\u017ei specijalne karakteristike. \u010cak i sa SEO stanovi\u0161ta, postoji nekoliko razloga za to. Iako Amazon ne indeksira A+ sadr\u017eaj, pove\u0107ana konverzija mo\u017ee se pozitivno odraziti na rangiranje. Klju\u010dne re\u010di koje ina\u010de ne bi na\u0161le mesto u naslovu, Bullet Points, opisu ili backend-u, mogu se ovde uklju\u010diti. Jer, za razliku od Amazona, Google zaista registruje dodatne sadr\u017eaje. Na ovaj na\u010din, optimizacijom klju\u010dnih re\u010di A+ sadr\u017eaja mo\u017ee se pobolj\u0161ati organsko rangiranje na Google-u.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Performanse<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">Najbolji listing ne koristi ni\u0161ta ako kao trgovac ne ostvarujete dobre performanse. U tom slu\u010daju, te\u0161ko \u0107ete zadr\u017eati dobar rang tokom du\u017eeg vremenskog perioda. Zato nikada ne biste trebali oslanjati se isklju\u010divo na Amazon SEO. Tako\u0111e, faktori performansi igraju veliku ulogu, a va\u0161a korisni\u010dka usluga mora ispunjavati visoke zahteve eCommerce platforme.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>ima. To je razumljivo, jer mnoge prodaje su indikator iznadprose\u010dne kvalitete i zadovoljnih kupaca. A Amazon ne voli ni\u0161ta vi\u0161e od zadovoljnih kupaca. Koje ta\u010dke treba posebno obratiti pa\u017enju?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Cena proizvoda<\/strong>: Ne samo za algoritam, ve\u0107 i za kupca, konkurentna cena je presudna. Stoga je <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-repricing-strategies\/\">profesionalna optimizacija cena<\/a> esencijalna.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Kvalitet proizvoda:<\/strong> Ovde se ne radi samo o kvalitetu proizvoda, ve\u0107 i o kvalitetu opisa proizvoda. Uverite se da oba uvek imaju visok nivo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>Dostupnost<\/strong>: Ni Amazon ni kupci ne vole kada proizvodi nisu dostupni. \u201eTrenutno nije dostupno\u201c stoga ne bi trebalo da se pojavljuje na va\u0161oj stranici sa detaljima.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>Tro\u0161kovi dostave<\/strong>: Najbolje bi bilo da dostava bude besplatna \u2013 ako to nije mogu\u0107e, onda bar \u0161to je mogu\u0107e jeftinija.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>Stopa odgovora<\/strong>: Upiti kupaca moraju biti odgovoreni unutar 24 sata. Lo\u0161a korisni\u010dka usluga ka\u017enjava se od strane Amazona gubitkom rangiranja ili \u010dak <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prodavcev-nalog-kako-da-kreirate-svoj-nalog-postanete-uspesan-prodavac-i-izbegnete-suspenziju-naloga\/\">blokadom naloga<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Bestseller rang<\/strong>: Obratite pa\u017enju da pravilno kategorizujete svoj proizvod kako biste mogli da postignete bestseller rang. Ovo definitivno daje va\u0161em rangiranju Push.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>Recenzije<\/strong>: Va\u0161 proizvod treba da ima mnogo aktuelnih recenzija sa visokim ocenama od strane kupaca. Pazite se la\u017enih recenzija.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Ocena prodavca<\/strong>: Ako kao trgovac nemate dobre performanse, to \u0107e logi\u010dno negativno uticati na rangiranje va\u0161ih listinga.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Stopa povrata i pritu\u017ebe<\/strong>: \u0160to manje, to bolje.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>Kr\u0161enje pravila<\/strong>: \u0160to manje, to bolje. Najbolje je da ne prikupite nijedno.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>Usput<\/strong>: Amazon ne pravi razliku u prihodima kako su oni ostvareni. Tako\u0111e, prodaje koje su generisane putem Amazon oglasa ili spoljne reklame pove\u0107avaju vidljivost proizvoda. Trgovci bi stoga svakako trebali uklju\u010diti PPC oglase u program i, na primer, postaviti <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-proizvodi-kako-postaviti-svoje-proizvode-ispred-organskih-rezultata-pretrage\/\">Sponsored Product Ads<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Optimizacija Amazon rangiranja: Backend<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">Kao i u E-Commerce SEO za Google, optimizacija za Amazon pretragu mo\u017ee se vr\u0161iti ne samo na frontend-u. Tako\u0111e, u backend-u trgovci mogu uneti klju\u010dne re\u010di i tako algoritmu preneti za koje pretrage je odre\u0111eni listing relevantan.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Da bi se optimizovali Amazon backend pretra\u017eiva\u010dki pojmovi, potrebno je uzeti u obzir nekoliko stvari. Na primer, maksimalno dozvoljeni broj od 249 karaktera ne sme biti prekora\u010den. Da bi se u\u0161tedelo mesto, treba izbegavati ponavljanje re\u010di, dok je kori\u0161\u0107enje crtica dobra ideja. Tako se mogu kombinovati razli\u010dite varijante klju\u010dne re\u010di.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Ipak, treba pa\u017eljivo koristiti crte, na primer, uvek kada treba obuhvatiti mnogo razli\u010ditih klju\u010dnih re\u010di ili na\u010dina pisanja. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pronalazenje-unos-i-optimizacija-pretrazivackih-termina-na-amazonu-evo-kako\/\">Pro\u010ditajte ovde vi\u0161e o tome kako prona\u0107i, uneti i optimizovati Amazon backend pretra\u017eiva\u010dke pojmove<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">Evo jo\u0161 nekoliko saveta za izbor backend pretra\u017eiva\u010dkih pojmova:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Razdvojite pretra\u017eiva\u010dke pojmove razmacima.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne dodajte nazive proizvoda kao \u0161to su ASIN-ovi, va\u0161e ime brenda ili druga imena brendova u polje za pretra\u017eiva\u010dke pojmove.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izbegavajte izjave poput \u201enovo\u201c ili \u201esada u ponudi\u201c.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne koristite subjektivne izjave poput \u201enajbolje\u201c ili \u201eneverovatno\u201c.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ne ponavljajte klju\u010dne re\u010di, to ne \u010dini proizvod vidljivijim.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ostanite ispod zadatog limita (u DE 250 bajtova). Ako se prekora\u010di, va\u0161a unosa u ovom polju vi\u0161e ne\u0107e biti indeksirana.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Uklju\u010dite sinonime.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Navedite varijacije u na\u010dinu pisanja, navo\u0111enje pogre\u0161nih na\u010dina pisanja nije potrebno.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Navedite skra\u0107enice i alternativne nazive.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">Velika i mala slova ovde nisu relevantna.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: Najva\u017eniji faktori rangiranja na prvi pogled<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Optimizovani naziv proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Optimizovane atribute\/ta\u010dke<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">Klju\u010dne re\u010di u opisu proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Cena proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">Backend klju\u010dne re\u010di\/pretra\u017eiva\u010dki pojmovi u Amazon Seller Central<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">Prodajni rangovi i bestseleri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">Performanse prodavca<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">Stopa odgovora<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Ocene prodavca<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">Kr\u0161enja pravila<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Stopa povrata<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">Zadovoljstvo kupaca<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">Indirektni faktori<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">Stopa klikova i vreme zadr\u017eavanja\/Time on Page<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Konverzije i prodaja<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Slike proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Opis proizvoda<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ sadr\u017eaj<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">Zaklju\u010dak: Dobar listing zahteva rad<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Zahteva rad: Dobra Amazon SEO\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">Privla\u010dan i prodajno orijentisan listing, koji se na Amazonu rangira \u0161to je mogu\u0107e vi\u0161e, ne mo\u017ee se stvoriti preko no\u0107i. Klju\u010dne re\u010di moraju biti istra\u017eene, tekstovi napisani, slike visoke rezolucije kreirane i sve uneto u Seller Central. \u010cak ni nakon toga proizvod se ne prodaje sam od sebe. Kontrola uspeha i stalne prilagodbe trenutnoj tr\u017ei\u0161noj situaciji popunjavaju listu obaveza. Iako mnogi trgovci koriste <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sa-ovih-6-alata-za-analizu-amazona-stedite-vreme-novac-i-zivce\/\">odgovaraju\u0107i Amazon-SEO alat<\/a> \u2013 radni napor se ipak ne sme potceniti.<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">Jedna alternativa trgovcima gotovo da i ne ostaje. Ko ne \u017eeli da se odrekne velikog broja kupaca, mora nu\u017eno da nudi svoju robu i na Amazonu. Privatni brend prodavci i vlasnici marki imaju \u0161ansu za visoko rangiranje samo ako optimizuju svoje liste. To uklju\u010duje, na primer, naslove, ta\u010dke i performanse. Ko nema vremena da se bavi Amazon SEO, trebao bi anga\u017eovati specijalizovanu Amazon SEO agenciju.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>\u010cesto postavljana pitanja<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">\u0160ta je Amazon SEO? <strong>\u0160ta se pod \u201eSEO\u201c podrazumeva?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eAmazon SEO\u201c se odnosi na ciljanu optimizaciju teksta, slika itd. za Amazon pretragu. Obi\u010dno se radi o stranicama sa detaljima proizvoda koje su tako strukturirane da se u rezultatima pretrage za odre\u0111eni pojam pojave \u0161to je mogu\u0107e vi\u0161e. Akronim se mo\u017ee de\u0161ifrovati kao Search Engine Optimization, na srpskom pretra\u017eiva\u010dka optimizacija.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">Da li se isplati Amazon SEO ili optimizacija rangiranja?<\/strong> <p class=\"schema-faq-answer\">Posebno za privatne brendove optimizacija stranice proizvoda je obavezna. Obi\u010dno je konkurencija u Amazon pretrazi za odre\u0111eni proizvod veoma visoka. Bez SEO je stoga te\u0161ko da kupci prona\u0111u ovaj proizvod me\u0111u mnogim drugim navedenim artiklima, jer malo koji kupac gleda na stranicu 2 i dalje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">Koji su faktori va\u017eni za Amazon SEO?<\/strong> <p class=\"schema-faq-answer\">SEO za Amazon funkcioni\u0161e sli\u010dno kao SEO za Google. Klju\u010dna re\u010d kupca se uskla\u0111uje sa sadr\u017eajem na stranici proizvoda. Ako se tamo pojavljuju pravi klju\u010dni pojmovi, to govori o relevantnosti stranice za ovu pretragu. Klju\u010dne re\u010di bi stoga trebale da se pojavljuju pre svega u naslovu, bullet point-ima, backend-u i opisu proizvoda. Dodatni va\u017eni faktori su, na primer, cena i performanse trgovaca.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Da li je potrebna Amazon SEO agencija?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ne, SEO je tako\u0111e lako izvodljivo i bez specijalizovane agencije. Ko, me\u0111utim, nema iskustva i tek treba da nau\u010di osnove ili ne zna kako izgleda dobar sadr\u017eaj, mogao bi da profitira od savetovanja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Koje Amazon alate trebam?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ovo pitanje je te\u0161ko generalizovati. Neki programi su, me\u0111utim, obavezni: Pored Amazon alata za klju\u010dne re\u010di i <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sa-ovih-6-alata-za-analizu-amazona-stedite-vreme-novac-i-zivce\/\">Amazon analiti\u010dkog alata<\/a>, prodavci na tr\u017ei\u0161tu bi tako\u0111e obavezno trebalo da se upoznaju sa temama <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, Profit Dashboard i FBA povra\u0107aj.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Da li je ogla\u0161avanje za Amazon SEO va\u017eno?<\/strong><\/strong> <p class=\"schema-faq-answer\">Direktan uticaj na SEO Amazon Advertising nema. Me\u0111utim, marketin\u0161ke mere su i dalje korisne, jer pobolj\u0161avaju performanse (na primer, CTR) i tako\u0111e pove\u0107avaju vidljivost ponude.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>Da li je Amazon SEO smislen?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, definitivno. Bez optimizacije liste je te\u0161ko posti\u0107i dobru poziciju u Amazon pretrazi. Stoga je posebno va\u017eno za po\u010detnike da pobolj\u0161aju svoju SEO i obezbede optimizovane liste. Ove liste bi zatim trebalo pratiti u okviru daljih SEO aktivnosti u monitoringu rangiranja\/klju\u010dnih re\u010di.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Mo\u017eda ste ve\u0107 upoznati s tim: Nudite sjajan proizvod na Amazonu, ali kada pretra\u017eujete Amazon, va\u0161a ponuda se ne pojavljuje me\u0111u prvim rezultatima pretrage. U najgorem slu\u010daju, ne mo\u017eete se ni na\u0107i na prvoj stranici. Time se \u0161anse da se ovaj artikal proda drasti\u010dno smanjuju. Jer koji korisnik uop\u0161te gleda drugu stranicu i dalje? Uz<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1536],"tags":[],"class_list":["post-229419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prodajte vi\u0161e uz Amazon SEO: Evo kako<\/title>\n<meta name=\"description\" content=\"Pove\u0107ajte svoje rangiranje uz Amazon SEO: Evo kako optimizovati svoje liste i generisati vi\u0161e prodaje.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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Bez SEO je stoga gotovo nemogu\u0107e da kupci prona\u0111u ovaj proizvod me\u0111u mnogim drugim navedenim artiklima, jer malo koji kupac gleda na stranicu 2 i dalje.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/#faq-question-1613393325638","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/#faq-question-1613393325638","name":"Koji su faktori va\u017eni za Amazon SEO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SEO za Amazon funkcioni\u0161e sli\u010dno kao SEO za Google. Pojam pretrage kupca se uskla\u0111uje sa sadr\u017eajem na stranici proizvoda. Ako se tamo pojavljuju prave klju\u010dne re\u010di, to govori o relevantnosti stranice za ovu pretragu. 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Me\u0111utim, marketin\u0161ke mere su i dalje korisne, jer pobolj\u0161avaju performanse (na primer, CTR) i tako\u0111e pove\u0107avaju vidljivost ponude.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/#faq-question-1722344472305","position":7,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/#faq-question-1722344472305","name":"Da li je Amazon SEO smislen?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Da, definitivno. Bez optimizacije liste je te\u0161ko posti\u0107i dobru poziciju u Amazon pretrazi. Stoga je posebno va\u017eno za po\u010detnike da pobolj\u0161aju svoju SEO i obezbede optimizovane liste. 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