{"id":229428,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/","title":{"rendered":"Amazon sponzorisani brendovi: Kako u\u010diniti svoj brend prepoznatljivim me\u0111u hiljadama!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Pored klasi\u010dnih sponzorisani oglasa za proizvode, pod okriljem Amazon Advertising nalaze se i sponzorisani brendovi. Za razliku od mnogih drugih formata oglasa, ovaj oblik oglasa se ne fokusira na jedan proizvod, ve\u0107 stavlja celu marku u prvi plan. Stoga ne \u010dudi \u0161to kampanja za brendove prvenstveno slu\u017ei za pove\u0107anje prepoznatljivosti brenda i stoga bi trebala biti svrstana u gornji deo marketin\u0161kog levka.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">Sa dobro postavljenom Amazon Sponsored Brands kampanjom mogu se pokriti i dublje faze levka \u2013 \u0161to nije najmanje zahvaljuju\u0107i njihovoj vrlo dobroj stopi klikova. Koje ciljeve svoje strategije prodavci na tr\u017ei\u0161tu mogu pratiti s ovim formatom oglasa, razjasni\u0107emo u nastavku ovog teksta. Prvo \u0107emo pogledati kako izgledaju Sponsored Brands oglasi, gde se prikazuju i koje uslove trgovci moraju ispuniti da bi ih mogli postaviti.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">\u0160ta su Amazon Sponsored Brands oglasi?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Mnogi online trgovci koji prodaju svoju marku na Amazonu imaju problem: konkurencija. To zvu\u010di na prvi pogled banalno, jer konkurencija postoji svuda. Me\u0111utim, online i posebno na tr\u017ei\u0161tu Amazona, konkurencija je posebno jaka. Samo jedna jedina stranica sa rezultatima pretrage je relevantna za svaki pojam pretrage koji kupci unose u pretra\u017eiva\u010d Amazon.de ili Amazon.com. U pore\u0111enju sa brojem svih ponuda, tamo se nalazi samo nekoliko mesta, koja su tim vi\u0161e konkurentna \u0161to su vi\u0161e na stranici. Boriti se sa proizvodom svoje marke do tamo nije lako i mo\u017ee zahtevati puno vremena.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Da bi se pove\u0107ala prepoznatljivost i prodaja, ogla\u0161avanje je oduvek bilo provereno sredstvo, bilo da je to vika\u010d na ribljoj pijaci, \u0161tampana reklama u novinama ili digitalna PPC reklama na Amazonu. Prodavci koji \u017eele da koriste Sponsored Brands imaju izbor izme\u0111u tri razli\u010dita oblika oglasa: kolekcija proizvoda, Store Spotlight i video. Ono \u0161to im je zajedni\u010dko je da funkcioni\u0161u na osnovu ciljanog ogla\u0161avanja prema klju\u010dnim re\u010dima i proizvodima. To zna\u010di da se ne prikazuju nasumi\u010dno, ve\u0107 dobijaju mesto samo za odre\u0111ene pojmove pretrage ili ASIN-ove odnosno kategorije. Do tri proizvoda mogu se tada prikazati (osim kod video oglasa).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"Sponsored Brands na Amazonu \u2013 popularan format ogla\u0161avanja\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Abb. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">Ovaj primer jasno pokazuje za\u0161to i Sponsored Brands i Sponsored Products oglasi tako dobro funkcioni\u0161u: jedva da se razlikuju od organskih rezultata pretrage, ali se \u010dak prikazuju i pre njih.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Pored toga, na Amazon tr\u017ei\u0161tu Sponsored Brands oglasi se ne pojavljuju svuda, ve\u0107 se nalaze na stranici sa rezultatima pretrage iznad, ispod ili izme\u0111u organskih rezultata pretrage. Klikom na oglas, kupac dolazi ili u Amazon prodavnicu marke, na jednu od njenih podstranica ili na stranicu sa detaljima proizvoda.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Kolekcija proizvoda vs. Store Spotlight vs. Video oglas: Razlike na prvi pogled<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">Ova tabela jasno prikazuje razlike u pogledu pozicioniranja, odredi\u0161nih stranica itd. izme\u0111u razli\u010ditih formata:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Kolekcija proizvoda<\/th><th>Store Spotlight<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td><strong>Pozicioniranje na stranici sa rezultatima pretrage<\/strong><\/td><td>Iznad i ispod rezultata pretrage<\/td><td><meta charset=\"utf-8\"><\/meta>Iznad i ispod rezultata pretrage<\/td><td><meta charset=\"utf-8\"><\/meta>Unutar rezultata pretrage<\/td><\/tr><tr><td><strong>Mogu\u0107e odredi\u0161ne stranice<\/strong><\/td><td>Amazon prodavnica i njene podstranice, stranica sa detaljima proizvoda, individualna odredi\u0161na stranica (npr. lista proizvoda)<\/td><td>Amazon prodavnica i njene podstranice<\/td><td>Stranice sa detaljima proizvoda<\/td><\/tr><tr><td><strong>Broj proizvoda<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logo &#038; naziv marke<\/strong><\/td><td>da<\/td><td>da<\/td><td>ne<\/td><\/tr><tr><td><strong>Mo\u017ee li se prilagoditi?<\/strong><\/td><td>Izbor proizvoda i njihov redosled, naslov, slika<\/td><td><meta charset=\"utf-8\"><\/meta>Izbor prodavnica i njihov redosled, naslov, slika<\/td><td>Samo unutar videa<\/td><\/tr><tr><td><strong>Ciljanje prema klju\u010dnim re\u010dima<\/strong><\/td><td>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><\/tr><tr><td><strong>Ciljanje prema proizvodima<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><td><meta charset=\"utf-8\"><\/meta>da<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Kolekcija proizvoda &#038; Store Spotlight<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">Na Amazonu, Sponsored Brands oglasi formata Kolekcija proizvoda i Store Spotlight se jedva razlikuju. Kolekcija proizvoda promovi\u0161e do tri konkretna proizvoda, pri \u010demu izbor i redosled odre\u0111uje ogla\u0161iva\u010d. Spotlight, s druge strane, promovi\u0161e tri prodavnice jedne marke, dakle prakti\u010dno podstranice kategorije Brand Store-a. Kao odredi\u0161na stranica funkcioni\u0161e promovisana prodavnica. Klikom na kolekciju proizvoda, kupac obi\u010dno dolazi direktno na stranicu proizvoda koji se promovi\u0161e. Me\u0111utim, i ovde su mogu\u0107e stranice prodavnica ili \u010dak individualne odredi\u0161ne stranice.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-301093-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><meta charset=\"utf-8\"><strong>\u0160ta govori u korist vlastite Brand prodavnice?<\/strong><\/span><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Brand prodavnice su na neki na\u010din izlozi Amazon tr\u017ei\u0161ta. Ovde se marke mogu nesmetano predstaviti, bez konkurencije. Jer samo ovde konkurentima nije mogu\u0107e da postavljaju reklame. Pored toga, Brand prodavnice nude kupcima iskustvo kupovine koje ina\u010de ne mogu dobiti na Amazonu: istra\u017eivanje marki, pregled portfolija i otkrivanje razli\u010ditih kategorija.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Video oglas<\/h3><p class=\"theme-wp-block gb-responsive-302118-identifier\">Druga\u010dije je sa oglasima u video formatu. Iako su ozna\u010deni kao Brands oglas, zapravo se radi o <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-proizvodi-kako-postaviti-svoje-proizvode-ispred-organskih-rezultata-pretrage\/\">Sponsored Products oglasu<\/a>. Jer Amazon Sponsored Brands Video oglasi promovi\u0161u jedan proizvod uz pomo\u0107 videa koji se nalazi pored. Kao odredi\u0161na stranica slu\u017ei odgovaraju\u0107a stranica sa detaljima proizvoda.<\/p><p class=\"theme-wp-block gb-responsive-965696-identifier\">Zbog toga je video format sigurno najzahtevnija vrsta me\u0111u Sponsored Brands oglasima, jer proizvodnja kvalitetnog videa zahteva vreme i ko\u0161ta novac. Me\u0111utim, isplati se: prema Perpetua, video oglasi imaju dvostruko ve\u0107u stopu klikova u pore\u0111enju sa drugim Sponsored Brands na Amazonu. RoAS (Povrat na tro\u0161kove ogla\u0161avanja) u proseku je izme\u0111u 28-43% vi\u0161i. Tako da se video format posebno preporu\u010duje kada prodavci ve\u0107 imaju video materijal za proizvod ili bi ga ionako proizvodili za neku drugu svrhu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Amazon Sponsored Products vs. Sponsored Brands: Da li postoji razlika?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">Da, postoji razlika. Ne samo da se Brands oglasi druga\u010dije prikazuju, ve\u0107 su ogla\u0161iva\u010di tako\u0111e fleksibilniji u njihovom oblikovanju i mogu prilagoditi oglase prema svojim potrebama, na primer, pode\u0161avanjem naslova, kori\u0161\u0107enih slika ili odredi\u0161ne stranice. Za razliku od Sponsored Products oglasa, tako\u0111e je mogu\u0107e promovisati vi\u0161e proizvoda istovremeno, pa \u010dak i putem videa.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">Tako\u0111e postoje neke razlike u postavljanju i analizi. Sponsored Products su na neki na\u010din ulaz u <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/reklamirajte-se-na-amazonu-2025-sve-sto-treba-da-znate\/\">Amazon Advertising svet<\/a>, dok su Sponsored Brands oglasi ve\u0107 ne\u0161to napredniji. Automatsku kampanju stoga kod potonjih ne\u0107ete prona\u0107i.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">Pored toga, Sponsored Brands imaju du\u017ei period atribucije od 14 dana. U prodaje koje su inicirane oglasom ra\u010dunaju se sve prodaje iste marke \u2013 pri \u010demu nije bitno da li je prodaja obavljena od strane vlasnika marke\/ogla\u0161iva\u010da, Amazona ili tre\u0107e strane. Stoga prodavci ne moraju imati Buy Box na Amazonu da bi mogli postaviti Sponsored Brands oglas za marku.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon Sponsored Brand: Video format i najbolje prakse obe\u0107avaju visoke stope klikova.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Abb. 2 | Izvor: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">Amazon Sponsored Brands: Najbolje prakse za sve formate<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">Neki aspekti dobre kampanje va\u017ee za sve tipove Sponsored Brands. Slede\u0107e najbolje prakse trgovci bi svakako trebali imati na umu:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sve kori\u0161\u0107ene fotografije i video zapisi trebali bi biti visokog kvaliteta.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kreirajte privla\u010dan naslov koji sadr\u017ei poziv na akciju, a da pritom ne pritiskate kupca.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sprovodite A\/B testove kako biste prona\u0161li najbolju kombinaciju naslova, slike i izbora proizvoda.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Iskoristite visokokvalitetne <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-brand-store-kako-da-kreirate-svoju-amazon-prodavnicu\/\">Brend prodavnice<\/a>. Kreirajte ili optimizujte ovo ako je potrebno prvo.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Targeting kod Brend prodavnica kao odredi\u0161ne stranice: Ovde je preporu\u010dljivo postaviti Amazon Sponsored Brands oglas na generi\u010dke klju\u010dne re\u010di kako biste dosegli kupce koji \u017eele da pretra\u017euju i jo\u0161 nemaju konkretan proizvod na umu.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na stranicama sa detaljima proizvoda kao odredi\u0161noj stranici: U tom slu\u010daju, izbor klju\u010dnih re\u010di treba da bude specifi\u010dniji i da ve\u0107 dobro opisuje reklamirani proizvod.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">U pravilu se vi\u0161e isplati reklamirati ve\u0107 dobro prodavane hitove nego forsirati slabe proizvode. Reklamirani proizvodi treba da poseduju Buy Box, iako to nije uslov, i generalno treba da budu konkurentni (cena, recenzije itd.). Potonje se obi\u010dno ve\u0107 pokazuje time \u0161to je proizvod bio uspe\u0161an i bez reklame.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Video oglasi nisu kampanja za imid\u017e. Dr\u017eite video kratak i sa\u017eet, prika\u017eite proizvod u prvih nekoliko sekundi i imajte na umu da se video obi\u010dno reprodukuju bez zvuka (klju\u010dna re\u010d: titlovi).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Imajte na umu da se prodaja preko Amazona pove\u0107ava putem Sponsored Brands oglasa i prilagodite svoj inventar u skladu s tim. Prekinite oglase ru\u010dno ako je potrebno.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon jasno pru\u017ea sve <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sponsored Brands specifikacije<\/a>. Ignorisanje ovih specifikacija bi bilo gubljenje vremena i novca, jer se oglasi koji ne ispunjavaju specifikacije jednostavno odbacuju.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">Zanimljivosti o Sponsored Brands oglasima<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Ko mo\u017ee koristiti Sponsored Brands oglase?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Nije svaki prodavac automatski ovla\u0161\u0107en da postavlja Amazon Sponsored Brands oglase. Mora biti ispunjeno nekoliko kriterijuma:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ogla\u0161iva\u010d mora imati profesionalni prodajni ra\u010dun i <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">marku registrovanu kod Amazona<\/a> ili prava na prodaju te marke. Ra\u010dun mora biti aktivan i pozitivno ocenjen, kao i imati va\u017ee\u0107u metodu pla\u0107anja.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Od septembra 2021. godine, ogla\u0161iva\u010di moraju imati logo marke. Ovaj logo mora ispunjavati odre\u0111ene <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zahteve<\/a>, na primer, pozadina mo\u017ee biti samo bela ili prozirna.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pored toga, marka mora sadr\u017eavati najmanje tri proizvoda.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamirani proizvodi ne smeju biti zabranjeni i moraju pripadati dostupnoj kategoriji proizvoda.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kori\u0161\u0107eni proizvodi nisu dozvoljeni.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sve adrese zemlje tr\u017ei\u0161ta na kojoj se oglas postavlja moraju biti dostupne za isporuku.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"in-welcher-hohe-verursachen-sponsored-brands-auf-amazon-kosten\"><strong>Koliko tro\u0161kova uzrokuju Sponsored Brands na Amazonu?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">Prodavci na tr\u017ei\u0161tu mogu jednostavno navigirati do odgovaraju\u0107eg dela u SellerCentral-u. Pod karticom \u201eOglasi\u201c nalazi se upravljanje kampanjama, gde se mo\u017ee kreirati nova kampanja. Pri tome se mora postaviti i naziv kampanje i tip kampanje \u2013 u ovom slu\u010daju to su Sponsored Brands.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"welche-vorteile-bieten-amazon-sponsored-brand-kampagnen\"><strong>Koje prednosti nude Amazon Sponsored Brand kampanje?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pove\u0107avaju vidljivost marke (svest o brendu).<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Besplatan su u potpunosti integrisani u stranicu rezultata pretrage i kupci ih \u010desto ne prepoznaju kao reklamu.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Time dovode do efikasnog pove\u0107anja prodaje.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kupci percipiraju marku kao visokokvalitetnu.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon Sponsored Brands oglasi obi\u010dno imaju bolji RoAS od, na primer, Sponsored Products oglasa.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mogu se koristiti slike i video zapisi koji \u010desto dodatno pove\u0107avaju performanse.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon Sponsored Products i Sponsored Brands su veoma sli\u010dni, ali potonji omogu\u0107avaju vi\u0161i stepen individualizacije. Tako se mo\u017ee eksperimentisati kako bi se otkrile optimalne postavke.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\t\u010cesta postavljana pitanja\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>\u0160ta su Amazon Sponsored Brands oglasi?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sponsored Brands oglas je jedan od tri <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">Amazon PPC reklamna forma<\/a>. Njime se mogu reklamirati i Brand Stores, podstranice prodavnica kao i pojedina\u010dni proizvodi. Mogu\u0107e je imati do tri odredi\u0161ne stranice po oglasu. Tako\u0111e postoje i Brands oglasi u video formatu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>\u0160ta su Amazon Sponsored Brands video?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pored klasi\u010dnih formi sa linkom ka Brand Store-u ili na stranicu proizvoda, ogla\u0161iva\u010di mogu koristiti i video u oglasu. Tada se reklamira samo jedan proizvod, \u010dija detaljna stranica funkcioni\u0161e kao odredi\u0161na stranica.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395305648\"><strong class=\"schema-faq-question\"><strong>Gde se prikazuju Amazon Sponsored Brands oglasi?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sponsored Brands oglasi imaju razli\u010dite pozicije: prikazuju se pre ili posle organskih rezultata pretrage na stranici sa rezultatima pretrage. Video oglasi se prikazuju unutar rezultata pretrage.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Ko mo\u017ee kupovati Sponsored Brands oglase?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Obi\u010dno svaki Amazon prodavac koji ima registrovanu marku ili prava na prodaju iste mo\u017ee postavljati takve oglase.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Koliko ko\u0161taju Sponsored Brands na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ne mo\u017ee se navesti fiksni dnevni bud\u017eet, jer Amazon obra\u010dunava Sponsored Brands oglase prema principu Pla\u0107anje po kliku (PPC). Koliko su stvarni tro\u0161kovi po kliku (CPC) zavisi posebno od toga koliko je konkurentna neka klju\u010dna re\u010d. Uvek pobedi onaj koji je spreman da plati najvi\u0161e za mesto oglasa. Tako mogu postojati klju\u010dne re\u010di sa mnogo ponu\u0111a\u010da koje podi\u017eu cenu, i klju\u010dne re\u010di sa malo ponu\u0111a\u010da, zbog \u010dega cena ne raste toliko.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">Zaklju\u010dak: Sponsored Brands treba da budu deo svake reklamne strategije<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">Amazon Sponsored Brands oglasi mo\u017eda su jedan od prvih reklamnih formata koje prodavci na tr\u017ei\u0161tu isprobavaju \u2013 ali to ne zna\u010di da ih treba odbaciti s rastu\u0107im iskustvom ogla\u0161iva\u010da. Naprotiv! Oni ne samo da pove\u0107avaju vidljivost brenda na Amazonu, ve\u0107 mogu i da promovi\u0161u pojedina\u010dne proizvode. Pored toga, \u010desto imaju bolji RoAS od drugih PPC oglasa.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Me\u0111utim, postoji nekoliko stvari koje treba uzeti u obzir: Kori\u0161\u0107ene slike i video zapisi treba da budu visokog kvaliteta i da proizvodi ispunjavaju Buy Box kako dnevni bud\u017eet na kraju ne bi koristio konkurenciji. Samo tada su oni vredan deo sveobuhvatne strategije.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ Abb. 1 @ amazon.de \/ Abb. 2 @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Pored klasi\u010dnih sponzorisani oglasa za proizvode, pod okriljem Amazon Advertising nalaze se i sponzorisani brendovi. Za razliku od mnogih drugih formata oglasa, ovaj oblik oglasa se ne fokusira na jedan proizvod, ve\u0107 stavlja celu marku u prvi plan. Stoga ne \u010dudi \u0161to kampanja za brendove prvenstveno slu\u017ei za pove\u0107anje prepoznatljivosti brenda i stoga bi trebala<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-229428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamirajte-se-sa-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Advertising: Kako Sponsored Brands isti\u010du va\u0161 brend<\/title>\n<meta name=\"description\" content=\"Na Amazonu, Sponsored Brands oglasi poma\u017eu da va\u0161 brend postane prepoznatljiviji. Neka va\u0161 brend zasija na Amazonu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Advertising: Kako Sponsored Brands isti\u010du va\u0161 brend\" \/>\n<meta property=\"og:description\" content=\"Na Amazonu, Sponsored Brands oglasi poma\u017eu da va\u0161 brend postane prepoznatljiviji. Neka va\u0161 brend zasija na Amazonu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T07:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon sponzorisani brendovi: Kako u\u010diniti svoj brend prepoznatljivim me\u0111u hiljadama!\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\"},\"wordCount\":2024,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"articleSection\":[\"Reklamirajte se sa Amazonom\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/\",\"name\":\"Amazon Advertising: Kako Sponsored Brands isti\u010du va\u0161 brend\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-sponzorisani-brendovi-kako-uciniti-svoj-brend-prepoznatljivim-medu-hiljadama\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"description\":\"Na Amazonu, Sponsored Brands oglasi poma\u017eu da va\u0161 brend postane prepoznatljiviji. 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