{"id":229446,"date":"2020-10-27T14:20:00","date_gmt":"2020-10-27T14:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/10-ultimativnih-saveta-o-tome-kako-efikasno-smanjiti-vasu-stopu-povrata\/"},"modified":"2020-10-27T14:20:00","modified_gmt":"2020-10-27T14:20:00","slug":"10-ultimativnih-saveta-o-tome-kako-efikasno-smanjiti-vasu-stopu-povrata","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/10-ultimativnih-saveta-o-tome-kako-efikasno-smanjiti-vasu-stopu-povrata\/","title":{"rendered":"10 ultimativnih saveta o tome kako efikasno smanjiti va\u0161u stopu povrata"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-149373-identifier\">To je jedan od velikih problema u online trgovini: poplava povrata. Vrednosti u dvocifrenom opsegu \u010desto nisu retkost, ve\u0107 vi\u0161e pravilo. U kategoriji mode, broj povrata redovno prelazi granicu od 50%. Za e-trgovinu, u kojoj su mar\u017ee tradicionalno ve\u0107 niske, pod ovim uslovima predstavlja prili\u010dan izazov prodavati <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/profitabel-auf-amazon-verkaufen\/\">profitabilno<\/a>. Stoga mnogi online trgovci poku\u0161avaju da smanje svoju stopu povrata. <\/p><p class=\"theme-wp-block gb-responsive-420351-identifier\">To va\u017ei i za prodavce koji prvenstveno posluju preko tr\u017ei\u0161ta kao \u0161to je Amazon. Tamo je problem \u010dak i malo ozbiljniji, jer struktura ovog giganta u dostavi olak\u0161ava kupcima vra\u0107anje artikala. Pored toga, Amazon prodavci imaju mnogo manje opcija za zna\u010dajno smanjenje svojih povrata.<\/p><p class=\"theme-wp-block gb-responsive-740061-identifier\">\u0160ta u\u010diniti? Zagriziti u kiseli jabuku, progutati gorku pilulu i prihvatiti situaciju? Uostalom, svi trgovci se suo\u010davaju s tim, tako da se to takmi\u010darski izjedna\u010dava? Moglo bi se tako uraditi \u2013 ali to ne re\u0161ava problem. Ve\u0107 samo zbog za\u0161tite \u017eivotne sredine, trgovci bi trebali u\u010diniti sve \u0161to je u njihovoj mo\u0107i da smanje svoju stopu povrata. Lep dodatni efekat: Ko radi na svojoj stopi povrata, generalno pobolj\u0161ava kvalitet svoje ponude i mo\u017ee se nadati ve\u0107im prodajama. Pokaza\u0107emo vam \u0161ta mo\u017eete u\u010diniti.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-231028-identifier\">10 saveta za manje povrata<\/h2><p class=\"theme-wp-block gb-responsive-248416-identifier\">Amazon prodavci nemaju lako kada je re\u010d o povratima. S jedne strane, nemaju mogu\u0107nosti koje ima klasi\u010dni online trgovac \u2013 saveti poput \u201ePitajte za razlog povrata i u\u010dite iz toga\u201c ili \u201eUvedite tro\u0161kove povrata\u201c jednostavno nisu primenljivi.<\/p><p class=\"theme-wp-block gb-responsive-751551-identifier\">S druge strane, Amazon je prvenstveno zainteresovan za savr\u0161eno korisni\u010dko iskustvo i olak\u0161ava kupcima dobijanje oznake za povrat. Jer, ako je kupac generalno zadovoljan, pove\u0107ava se verovatno\u0107a da \u0107e i slede\u0107u kupovinu obaviti preko online platforme. Sa ovom filozofijom, Amazon uprkos mnogim povratima svake godine ostvaruje milijarde u prihodima. Iako je bilo glasina da kompanija <a href=\"https:\/\/www.heise.de\/newsticker\/meldung\/Amazon-geht-mit-Kontensperrungen-gegen-hohe-Retourenquoten-vor-1927899.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blokira naloge posebno skloni povratima<\/a>, dovodi svoje prodavce na tr\u017ei\u0161tu u te\u0161ku situaciju sa op\u0161tom politikom povrata. Jer, stopa povrata igra va\u017enu ulogu u dodeli <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a>. Pripremili smo vam deset saveta kako mo\u017eete smanjiti svoju stopu povrata! <\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-675906-identifier\">#1: \u0160to je br\u017ea isporuka, to je manja stopa povrata<\/h3><p class=\"theme-wp-block gb-responsive-215075-identifier\">Obi\u010dan online kupac je nestrpljivo i neodlu\u010dno bi\u0107e. On naj\u010de\u0161\u0107e kupuje kasno uve\u010de sa sofe i \u017eeli da mu narud\u017ebina bude isporu\u010dena ve\u0107 slede\u0107eg dana. Ako to nije slu\u010daj, uzbu\u0111enje obi\u010dno brzo opada. \u0160to vi\u0161e vremena pro\u0111e izme\u0111u postavljanja narud\u017ebine i prijema paketa, to je ve\u0107a verovatno\u0107a da \u0107e kupci vratiti robu.<\/p><p class=\"theme-wp-block gb-responsive-116718-identifier\">Kako bi se smanjila stopa povrata, optimizacija ispunjenja i isporuke je stoga su\u0161tinski va\u017ena. Da ne mo\u017ee svako ponuditi isporuku istog dana, jasno je \u2013 ali prodavci koji sami obavljaju ispunjenje trebali bi pa\u017eljivo pregledati svoje procese. Na kojim mestima dolazi do problema i \u0161ta mogu u\u010diniti povodom toga? Mogu li optimizovati svoj softver i kreirati automatske pak liste? Trebam li vi\u0161e osoblja? Sva ta pitanja mogu dovesti do br\u017ee isporuke i kupac \u0107e br\u017ee dobiti svoju robu.<\/p><p class=\"theme-wp-block gb-responsive-356777-identifier\">Pored toga, postoji i mogu\u0107nost kori\u0161\u0107enja <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Fulfillment by Amazon (FBA)<\/a>. Ova usluga obuhvata skladi\u0161tenje robe u centrima za isporuku ovog giganta e-trgovine, sastavljanje narud\u017ebina, isporuku, kao i korisni\u010dku podr\u0161ku uklju\u010duju\u0107i upravljanje povratima. Iako se na direktan na\u010din ne mo\u017ee smanjiti stopa povrata, FBA ima mnoge prednosti koje mogu nadoknaditi previsoku stopu: <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-512821-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342440-identifier\">Isporuka je zagarantovano brza i opremljena pra\u0107enjem po\u0161iljke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-936002-identifier\">Kroz FBA, prodavac mo\u017ee u\u0161tedeti na skupoj logistici, po\u010dev\u0161i od skladi\u0161nog prostora do zaposlenih i upravljanja povratima.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-389997-identifier\">U isto vreme, tro\u0161kovi su jasno prora\u010dunati, dok trgovci sa sopstvenim ispunjenjem moraju imati skladi\u0161ni prostor i osoblje \u2013 bez obzira na to da li su potrebni ili ne.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-595469-identifier\">FBA proizvodi automatski dobijaju \u017eeljeni Prime logo, uklju\u010duju\u0107i br\u017eu isporuku.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-54396-identifier\">FBA prodavci gotovo da ne moraju brinuti o svojoj prodajnoj performansi, jer su <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">najva\u017enije metrike<\/a> automatski na vrhunskom nivou. To va\u017ei i za tako va\u017enu stopu nezadovoljstva povratima.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78572-identifier\">#2: \u0160to je bolji opis proizvoda, to je manja stopa povrata<\/h3><p class=\"theme-wp-block gb-responsive-307409-identifier\">Ovaj aspekt je veoma va\u017ean za odr\u017eivo smanjenje stope povrata. Za razliku od fizi\u010dke trgovine, online kupci ne mogu detaljno pregledati, dodirnuti ili isprobati artikl pre kupovine. Istovremeno, izgled, taktilnost i funkcionalnost imaju odlu\u010duju\u0107i uticaj na odluku o kupovini. Ovu manu online trgovci mogu samo delimi\u010dno nadoknaditi. Stoga je jo\u0161 va\u017enije da se ovde iskoriste sve mogu\u0107nosti.<\/p><p class=\"theme-wp-block gb-responsive-416555-identifier\">Za prodavce na Amazonu to posebno zna\u010di da pravilno oblikuju stranicu sa detaljima o proizvodu. Ni\u0161ta nije fatalnije za stopu povrata od lo\u0161eg, malo informativnog opisa proizvoda. Umesto toga, kupcu bi trebalo biti \u0161to jasnije \u0161ta mo\u017ee da o\u010dekuje. O kojem se proizvodu radi? Za \u0161ta se koristi ovaj proizvod? Koje specijalne funkcije i karakteristike nudi? \u0160to su kupcu ovakve ta\u010dke jasnije, to mo\u017ee doneti bolje odluke o kupovini i manja je verovatno\u0107a da \u0107e vratiti robu.<\/p><p class=\"theme-wp-block gb-responsive-754065-identifier\">Na Amazonu, trgovci koji upravljaju listingom imaju jo\u0161 jednu opciju za smanjenje svoje stope povrata. Kroz takozvani A+ sadr\u017eaj, opis proizvoda mo\u017ee se pro\u0161iriti za dodatnih 5.000 karaktera. Pored toga, mogu se integrisati i slike ili tabele. A+ sadr\u017eaj je stoga posebno pogodan za predstavljanje proizvoda koji zahtevaju obja\u0161njenje, isticanje jedinstvenih prodajnih ta\u010daka ili obja\u0161njavanje va\u017enih detalja o proizvodu.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-left desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-154398-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-128506-identifier has-medium-font-size\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Detaljan \u010dlanak o ovim dodatnim sadr\u017eajima mo\u017eete prona\u0107i ovde: <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">Amazon A+ Content \u2013 Besplatan put do visoke konverzije?<\/a><\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-36570-identifier\">#3: Tako\u0111e, slike proizvoda mogu smanjiti broj povrata<\/h3><p class=\"theme-wp-block gb-responsive-215328-identifier\">Jednako odlu\u010duju\u0107i kao i opis su slike proizvoda. Pored kvaliteta, koji bi trebao biti \u0161to vi\u0161i, drugi aspekti igraju ulogu u smanjenju stope povrata:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-202061-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-351064-identifier\">Veliki <strong>broj<\/strong>: Samo jedna slika proizvoda nikada nije dovoljna. Vi\u0161e slika iz razli\u010ditih perspektiva je su\u0161tinski va\u017eno da kupcu pru\u017ei realisti\u010dan utisak o artiklu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582707-identifier\"><strong>Makro snimci<\/strong>: Ovi prakti\u010dno zamenjuju taktilno iskustvo koje kupac mo\u017ee do\u017eiveti u fizi\u010dkoj trgovini. Tako\u0111e, posebni detalji se mogu prikazati na ovaj na\u010din.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-569417-identifier\">Visoka <strong>rezolucija<\/strong>: Slike bi trebale ostati neizobli\u010dene \u010dak i kada se koristi funkcija zumiranja.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407271-identifier\"><strong>Modeli<\/strong>: Ne samo kod ode\u0107e, ve\u0107 i kod svih drugih proizvoda koji se nose blizu tela (npr. ran\u010devi, satovi itd.), proizvod bi trebao biti dodatno prikazan na modelu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-779422-identifier\">Svi ovi aspekti doprinose tome da kupac dobije \u201eose\u0107aj\u201c za proizvod. \u0160to je utisak realisti\u010dniji, to je manja verovatno\u0107a da \u0107e kupac biti razo\u010daran prilikom otvaranja paketa.<\/p>\t\n\t<div  class=\"theme-wp-block theme-block-media-text alignwide desktop-align-wide xl-align-wide lg-align-wide md-align-wide sm-align-wide desktop-blockDirection-row xl-blockDirection-row lg-blockDirection-row desktop-mediaPosition-left xl-mediaPosition-left lg-mediaPosition-left md-mediaPosition-left sm-mediaPosition-left gb-responsive-127825-identifier md-blockDirection-column sm-blockDirection-column has-background gb-columns-style-default\">\n\t\t<figure class=\"wp-block-theme-media-text__media\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1410\" height=\"927\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png\" class=\"attachment- size-\" alt=\"amazon-business-analytics-tool-large.png\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-104x68.png 104w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-208x137.png 208w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool-1200x789.png 1200w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/11\/23135656\/amazon-business-analytics-tool.png 1410w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/>\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t<div class=\"wp-block-theme-media-text__content\">\n\t\t\t<h3 class=\"theme-wp-block wp-block-heading gb-responsive-650725-identifier\">Prodajete li profitabilno?<\/h3><p class=\"theme-wp-block gb-responsive-308743-identifier\">Pratite razvoj profita va\u0161ih proizvoda putem SELLERLOGIC Business Analytics i pravite pravovremene odluke zasnovane na podacima kako biste iskoristili potencijal va\u0161eg Amazon poslovanja.<\/p><p class=\"theme-wp-block gb-responsive-74174-identifier\" style=\"line-height:1.5\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/business-analytics-tool-amazon\/\">Sada otkrijte!<\/a><\/p>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-786793-identifier\">#4: Prodavci na tr\u017ei\u0161tu trebali bi koristiti podatke koje imaju<\/h3><p class=\"theme-wp-block gb-responsive-692353-identifier\">Naravno, posebno FBA trgovci nemaju iste mogu\u0107nosti za prikupljanje podataka kao oni sa sopstvenom online prodavnicom. Ali i Amazon prodavcima su dostupne informacije koje mogu koristiti da smanje svoju stopu povrata. Posebno se ovde mogu pomenuti recenzije kupaca. Pre svega, negativne ocene bi trebalo da pogledaju trgovci. Da li se odre\u0111ene primedbe ponavljaju? Tada je to definitivno i pokazatelj za\u0161to neki kupac vra\u0107a svoju narud\u017ebinu.<\/p><p class=\"theme-wp-block gb-responsive-799732-identifier\">Pored toga, Amazon uvek pita za razlog povrata. Ako kupac ovde navede \u201eNe svi\u0111a mi se\u201c, to mo\u017ee biti pokazatelj lo\u0161ih fotografija proizvoda. Mnogi \u201eNe odgovara\u201c vi\u0161e ukazuju na to da bi moglo biti korisno integrisati tabelu veli\u010dina u opis proizvoda.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-412837-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg\" alt=\"Smanjiti stopu povrata kroz robusne ambala\u017ee\" class=\"wp-image-52888\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110454\/retourenquote-senken-robuste-verpackung.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-836176-identifier\">#5: Robusne ambala\u017ee smanjuju o\u0161te\u0107enja tokom transporta<\/h3><p class=\"theme-wp-block gb-responsive-630613-identifier\">Ambala\u017ea se od strane mnogih trgovaca potcenjuje, a pritom je veoma va\u017ena za iskustvo kupca. Ona prenosi prvi utisak, koji mo\u017ee biti odlu\u010duju\u0107i. Prava ambala\u017ea pru\u017ea jo\u0161 vi\u0161e: \u0161titi artikl. O\u0161te\u0107ena roba \u0107e se vrlo verovatno vratiti. Da bi se smanjila stopa povrata ili da se ona uop\u0161te ne pove\u0107a, va\u017eno je odabrati robusnu ambala\u017eu.<\/p><p class=\"theme-wp-block gb-responsive-735603-identifier\">To se mo\u017ee preneti i na sam paket. Prilago\u0111ene kutije su manje podlo\u017ene udubljenjima i o\u0161te\u0107enjima, a malo drvene vune dodatno smanjuje rizik od o\u0161te\u0107enja tokom procesa transporta.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-14350-identifier\">#6: Dobra korisni\u010dka podr\u0161ka re\u0161ava probleme i podsti\u010de lojalnost kupaca<\/h3><p class=\"theme-wp-block gb-responsive-688081-identifier\">Da bi se izgradila dobra lojalnost kupaca i pove\u0107ala verovatno\u0107a kupovine, pristupa\u010dna i kompetentna korisni\u010dka podr\u0161ka je klju\u010dna. Zato je preporu\u010dljivo ponuditi razli\u010dite mogu\u0107nosti za brzi kontakt, kako bi se razjasnila pitanja i bez problema obradile povratne informacije. Tako bi, na primer, pored op\u0161te hotline, chatbot mogao biti dostupan u va\u0161oj online prodavnici (prijatan sporedni efekat: ovo dodatno olak\u0161ava va\u0161u korisni\u010dku podr\u0161ku).<\/p><p class=\"theme-wp-block gb-responsive-566604-identifier\">Pored toga, korisni\u010dka podr\u0161ka treba da bude lako dostupna, jer potencijalni kupci \u010desto imaju pitanja ve\u0107 pre kupovine. Reakcija va\u0161eg tima u takvim situacijama mo\u017ee odlu\u010diti da li \u0107e kupac ostati ili oti\u0107i. Ve\u0161to upravljanje zahtevima kupaca, kao \u0161to je preporuka sli\u010dnih proizvoda koji mo\u017eda bolje odgovaraju \u017eeljama kupca, ne samo da pokazuje posve\u0107enost, ve\u0107 tako\u0111e dovodi do zadovoljnijih kupaca i ve\u0107ih prihoda.<\/p><p class=\"theme-wp-block gb-responsive-137899-identifier\">Kao Amazon prodavac, mo\u017eete potpuno outsourcingovati svoju korisni\u010dku podr\u0161ku koriste\u0107i Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-536621-identifier\">Ukratko, pozitivan i proaktivan pristup u korisni\u010dkoj podr\u0161ci doprinosi smanjenju stope povrata u kasnijim fazama putovanja kupca i pobolj\u0161ava ukupno iskustvo za kupca. Ovde <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/uvod-i-korisnicka-podrska-tim-za-uspeh-kupaca-csm-kod-sellerlogic\/\">je primer tima<\/a> koji svakodnevno praktikuje ove elemente.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-132580-identifier\">#7 Stvaranje podsticaja za kupovinu<\/h3><p class=\"theme-wp-block gb-responsive-32583-identifier\">Nagrade i bonusi mogu pomo\u0107i u smanjenju stopa povrata kada se strate\u0161ki koriste. Ovde postoji nekoliko mogu\u0107nosti za online trgovce:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-478359-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-717435-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Podsticaji za zadr\u017eane artikle:<\/strong> Neki online trgovci nude nagrade ili popuste kupcima koji zadr\u017ee svoje artikle umesto da ih vrate. To mo\u017ee biti, na primer, dodeljivanje bodova lojalnosti ili vau\u010dera za budu\u0107e kupovine.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-156829-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-239193-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Transparentna politika povrata:<\/strong> Jasnom komunikacijom uslova povrata i pru\u017eanjem jednostavnih procedura za povrat, kupci mogu biti ohrabreni da zadr\u017ee svoje artikle umesto da ih vra\u0107aju. Kada kupci znaju da mogu jednostavno vratiti robu po potrebi, mo\u017eda \u0107e biti manje skloni da to zapravo urade.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-786767-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-603804-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Personalizovane ponude:<\/strong> Analizom kupovnog pona\u0161anja i obrazaca povrata, online trgovci mogu kreirati personalizovane ponude koje su prilago\u0111ene potrebama i preferencijama svojih kupaca. To mo\u017ee pomo\u0107i da kupci budu zadovoljniji svojim kupovinama i manje artikala vra\u0107aju.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419488-identifier\">#8 Ko u\u010di iz recenzija kupaca, bolje prodaje<\/h3><p class=\"theme-wp-block gb-responsive-968276-identifier\">Da bi se smanjila stopa povrata u e-trgovini, klju\u010dno je razumeti razloge za povrat proizvoda. Efikasan metod za to je pitati kupce tokom povratka za razlog vra\u0107anja. Pored toga, postavljanje sekcije za ocene na stranicama proizvoda mo\u017ee vam pru\u017eiti dragocene povratne informacije. Recenzije kupaca nisu samo pouzdan izvor informacija, ve\u0107 mogu razjasniti i nepredvi\u0111ena pitanja i oja\u010dati poverenje potencijalnih kupaca. Posebno <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/6-ultimativnih-saveta-o-tome-kako-generisati-vise-recenzija-na-amazonu\/\">na platformama kao \u0161to je Amazon, recenzije kupaca<\/a> igraju klju\u010dnu ulogu.<\/p><p class=\"theme-wp-block gb-responsive-459360-identifier\">Osim \u201eobrazovne\u201c uloge recenzija kupaca, ne mo\u017ee se dovoljno naglasiti za\u0161to recenzije kupaca igraju centralnu ulogu kao socijalni dokaz u e-trgovini. One smanjuju nesigurnost potencijalnih kupaca pru\u017eaju\u0107i uvid u iskustva drugih. Pored toga, ljudi imaju tendenciju da se identifikuju sa drugim kupcima i prate njihove akcije. Recenzije kupaca se smatraju stru\u010dnim znanjem, jer pru\u017eaju uvid u kvalitet proizvoda iz perspektive drugih kupaca, \u0161to pove\u0107ava njihovu kredibilnost.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-20299-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg\" alt=\"Stopu povrata mogu\u0107e je smanjiti uz pomo\u0107 pro\u0161irene stvarnosti\" class=\"wp-image-52885\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/10\/23110441\/retourenquote-senken-augmented-reality.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-405236-identifier\">#9 Smanjenje povrata kori\u0161\u0107enjem pro\u0161irene stvarnosti<\/h3><p class=\"theme-wp-block gb-responsive-503229-identifier\">Integracija virtuelnih alata za probu pokazala se kao izuzetno efikasna za e-trgovce u podr\u0161ci kupcima prilikom dono\u0161enja odluka o kupovini. Kroz ove alate, kupcima je sada mogu\u0107e virtuelno isprobati ode\u0107u ili kozmetiku ili postaviti artikle u svom okru\u017eenju kako bi videli da li artikl dobro izgleda. Potonje je posebno korisno kod name\u0161taja, jer su tro\u0161kovi povrata poznato vi\u0161i nego, na primer, kod ode\u0107e.<\/p><p class=\"theme-wp-block gb-responsive-350666-identifier\">Kori\u0161\u0107enje AR ima jo\u0161 jedan pozitivan sporedni efekat: pru\u017eanjem ovakvih inovativnih tehnologija kao usluge u e-trgovini, trgovci ne samo da podsti\u010du zadovoljstvo kupaca, ve\u0107 i odr\u017eivost. Po\u010detna investicija u ovu tehnologiju isplati\u0107e se na du\u017ei rok, jer se smanjuje broj pogre\u0161nih narud\u017ebina, \u0161to dovodi do manje povrata, manjeg potreba za ambala\u017eom i ni\u017ee potro\u0161nje CO2. Zahvaljuju\u0107i pro\u0161irenoj stvarnosti, vlasnici prodavnica mogu svojim kupcima pru\u017eiti besprekorno iskustvo kupovine i oprostiti se od previ\u0161e povrata.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-98934-identifier\">#10 Smanjenje stope povrata kroz \u201eMobile First\u201c pristup<\/h3><p class=\"theme-wp-block gb-responsive-287962-identifier\">Pove\u0107ana upotreba mobilnih ure\u0111aja za kupovinu dovela je do toga da mnogi ljudi preferiraju da svoje kupovine obavljaju putem svojih telefona. Ovaj razvoj je u osnovi pozitivan za online trgovce, jer mogu\u0107nost kupovine sa bilo kog mesta podsti\u010de ljude da generalno vi\u0161e kupuju. To dovodi do ve\u0107ih prihoda za trgovce. Naravno, postoje i neki nedostaci \u2013 na primer, pove\u0107ane stope povrata.<\/p><p class=\"theme-wp-block gb-responsive-499378-identifier\">Nedovoljna optimizacija online prodavnice za mobilne ure\u0111aje mo\u017ee, na primer, dovesti do ve\u0107e stope povrata, jer lo\u0161a struktura stranice na mobilnoj verziji mo\u017ee mo\u017eda odse\u0107i va\u017ene informacije ili pogre\u0161no prikazati proizvod. Da bi se spre\u010dio ovaj problem, online trgovci bi trebalo da postave slede\u0107a pitanja:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-574273-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-93611-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da li su informacije o proizvodima i oznake veli\u010dina na telefonu jednako lako dostupne kao u desktop verziji online prodavnice?<\/li><li class=\"theme-wp-block gb-responsive-24375-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da li je korisni\u010dka podr\u0161ka tako\u0111e lako dostupna putem mobilnih ure\u0111aja?<\/li><li class=\"theme-wp-block gb-responsive-812297-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da li su svi vizuelni elementi poput fotografija i videa prilago\u0111eni za optimalno prikazivanje na mobilnim ure\u0111ajima?<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-40265-identifier\">Zaklju\u010dak: Zadovoljniji kupci = manje povrata<\/h2><p class=\"theme-wp-block gb-responsive-124169-identifier\">Kao i \u010desto u trgovini, radi se o tome da se kupcu pru\u017ei najbolja mogu\u0107a usluga \u2013 to se posebno odnosi na prodaju preko Amazona. Da bi se optimizovala <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/povratna-putanja-ili-koliko-je-vazna-stopa-povrata-na-amazonu\/\">stopa povrata<\/a>, tako\u0111e je va\u017eno optimizovati opis proizvoda kao i slike proizvoda tako da kupac \u0161to ta\u010dnije zna \u0161ta mo\u017ee o\u010dekivati od robe \u2013 a \u0161ta ne. Tako\u0111e, brza isporuka i robusna, ali kvalitetna ambala\u017ea igraju odlu\u010duju\u0107u ulogu.<\/p><p class=\"theme-wp-block gb-responsive-586377-identifier\">Pored toga, prodavci na tr\u017ei\u0161tu mogu analizirati recenzije proizvoda i obratiti pa\u017enju na razloge povrata. Samo onaj ko koristi sve podatke koji su mu dostupni, mo\u0107i \u0107e da smanji svoju stopu povrata. Usput, trgovci na ovaj na\u010din tako\u0111e pobolj\u0161avaju svoj proizvod i svoju profitabilnost.<\/p><p class=\"theme-wp-block gb-responsive-122559-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 tostphoto &#8212; http:\/\/stock.adobe.com ; \u00a9 New Africa &#8212; http:\/\/stock.adobe.com ; \u00a9 Andrey Popov &#8212; http:\/\/stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Povrati ne mogu biti samo frustriraju\u0107i \u2013 ve\u0107 i skupi. Pored toga, mogu potencijalno uticati na performanse prodavca. Pokaza\u0107emo vam \u0161ta mo\u017eete u\u010diniti povodom toga, i to na na\u010din koji je kompatibilan sa Amazonom!<\/p>\n","protected":false},"author":3,"featured_media":864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1479],"tags":[],"class_list":["post-229446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sve-o-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smanjite stopu povrata \u2013 Osnovni saveti za manje povrate<\/title>\n<meta name=\"description\" content=\"Najbolji saveti za manje povrate: Kako prodavci na Amazonu mogu odr\u017eivo smanjiti svoju stopu povrata\" \/>\n<meta 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