{"id":229449,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"najvazniji-kpi-evi-za-veci-uspeh-na-amazonu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/","title":{"rendered":"Najva\u017eniji KPI-evi za ve\u0107i uspeh na Amazonu"},"content":{"rendered":"

Postizanje uspeha na Amazonu nije nimalo lako. Stoga je jo\u0161 va\u017enije pratiti svoje brojke. Klju\u010dni pokazatelji performansi (KPI-evi) pru\u017eaju uvid u razvoj proizvoda i prodaje, kao i u to na kojim mestima jo\u0161 treba raditi kako bi se pobolj\u0161ao rezultat va\u0161eg poslovanja. Odr\u017eavanje pregleda svih ovih razli\u010ditih KPI-eva mo\u017ee biti te\u0161ko, ali mi vam olak\u0161avamo! U ovom \u010dlanku \u0107emo vam pokazati kako da iskoristite KPI-eve u svoju korist kako biste u\u010dinili svoje Amazon poslovanje uspe\u0161nijim!<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
Ovo je gostuju\u0107i \u010dlanak od<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
Faru usluge<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t

Na\u0161 partner FARU<\/a> nudi sveobuhvatno upravljanje tr\u017ei\u0161tem za Amazon. Sa dugogodi\u0161njim iskustvom i pristupima zasnovanim na podacima, postavlja se \u010dvrsta osnova za va\u0161e svakodnevno poslovanje \u2013 uklju\u010duju\u0107i pra\u0107enje klju\u010dnih pokazatelja i upravljanje marketin\u0161kim kampanjama. Na taj na\u010din dobijate vi\u0161e vremena za druge stvari \u2013 na primer, da dodate nove artikle u svoj asortiman koje ve\u0107 dugo imate na umu. A kako ne biste propustili novine, FARU je aktivan kao deo vi\u0161e Amazon komisija, kako biste bili obave\u0161teni o svim relevantnim pilot projektima.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Koji su va\u017eni KPI-evi i gde ih mo\u017eete prona\u0107i?<\/h2>

Kao Amazon prodavac dobijate uvid u ove metrike preko sekcije Izve\u0161taji > Statistike i izve\u0161taji<\/strong> u va\u0161em Amazon Seller Central nalogu. U levom meniju sada vidite odeljak \u201cPrema ASIN-u\u201d i ispod njega se nalazi relevantan izve\u0161taj Prodaja i saobra\u0107aj na stranici detalja<\/strong>.<\/p>

\"Najva\u017eniji<\/figure><\/div>

Ovu kontrolnu tablu uvek preporu\u010dujemo za detaljne analize. Pre nego \u0161to detaljnije razmotrimo relevantne KPI-eve, va\u017eno je odabrati pravi vremenski filter. Za va\u0161e godi\u0161nje planiranje ima smisla odabrati du\u017ee vremenske periode kako biste, na primer, prepoznali sezonalnosti i trendove. Za va\u0161e svakodnevno poslovanje posebno su zanimljiva razmatranja \u201ePeriod over Period\u201d. Na primer, razvoj pokazatelja u odnosu na prethodnu nedelju ili isti period pro\u0161le godine.<\/p>

Relevantne KPI-eve delimo u 3 kategorije<\/strong>:<\/p>

KPI-evi saobra\u0107aja: \u201eSesije i pregledi stranica\u201c<\/h3>
\"Najva\u017eniji<\/figure><\/div>

KPI-evi saobra\u0107aja \u201eSesije\u201c i \u201ePregledi stranica\u201c daju vam koli\u010dinu Amazon korisnika koji su pogledali va\u0161 proizvod. Ove bi trebalo redovno pratiti kako biste pobolj\u0161ali svoj saobra\u0107aj i privukli vi\u0161e kupaca na va\u0161e Amazon liste. Kao \u0161to mo\u017eete videti, broj pregleda stranica je ve\u0107i od broja sesija. Dakle, postavite sebi pitanje: \u201eKoliko potencijalnih kupaca je sada kliknulo na moje stranice proizvoda?\u201c. Da biste to ta\u010dno utvrdili, morate znati razliku izme\u0111u \u201eSesija\u201d i \u201cPregleda stranica\u201c.<\/p>

Kratko i jasno obja\u0161njeno: Svaki klik kupca na va\u0161oj stranici proizvoda je pregled stranice. Ako kupac vi\u0161e puta klikne na va\u0161u listu unutar 24 sata, to se ra\u010duna kao samo jedna sesija, ali kao vi\u0161e pregleda stranica.<\/p>

Dobro je znati: Nedavno je Amazon Seller Central pro\u0161irio KPI-eve \u201cSesije\u201d i \u201cPreglede stranica\u201d, tako da sada mo\u017eete razlikovati izme\u0111u saobra\u0107aja koji generi\u0161e mobilna aplikacija i saobra\u0107aja koji generi\u0161e pretra\u017eiva\u010d. Tako su se ukupno pove\u0107ale sesije i pregledi stranica, jer je Seller Central ranije analizirao samo saobra\u0107aj iz pretra\u017eiva\u010da.<\/p>

KPI konverzije: \u201eJedince po sesiji u procentima\u201c<\/h3>
\"Najva\u017eniji<\/figure><\/div>

Sa “Jedince po sesiji u procentima” ovde se misli na stopu konverzije. Stopa konverzije pokazuje udeo kupaca koji su bili na va\u0161em proizvodu i zatim ga zaista kupili. Ona je efikasan alat za merenje uspeha listi.<\/p>

Stopu konverzije uti\u010de mnogo faktora. Primeri su Buy Box stopa i kvalitet sadr\u017eaja, jer \u0161to su informacije za kupca bolje, to lak\u0161e mo\u017ee doneti odluku o kupovini.<\/p>

KPI-evi prihoda: \u201ePrihod od naru\u010denih proizvoda\u201c<\/h3>
\"Najva\u017eniji<\/figure><\/div>

Kao \u0161to ime ka\u017ee, KPI \u201ePrihod od naru\u010denih proizvoda\u201c nam daje informaciju o na\u0161em omiljenom prihodu. Na osnovu prihoda mo\u017ee se postaviti A-B-C analiza kako bi se fokusirali na prave proizvode.<\/p>

Uf \u2026 Dobro. Sada smo proverili na\u0161e pokazatelje. Idemo na realizaciju!<\/p>

Kako mo\u017eete iskoristiti ove KPI-eve da optimizujete svoje Amazon poslovanje?<\/strong><\/h2>

Da bismo vam to prikazali jasnije, napravili smo nekoliko studija slu\u010daja<\/strong>.<\/p>

Studija slu\u010daja 1:<\/strong><\/p>

Status-Quo:<\/em> Kompanija ima nisku stopu konverzije, iako mo\u017ee generisati visok saobra\u0107aj na svojim listama.<\/p>

Interpretacija:<\/em> Va\u0161e cene su prose\u010dne, ali konkurencija je velika i imate nisku Buy Box stopu.<\/p>

Buy box se ra\u010duna na osnovu razli\u010ditih faktora – najve\u0107i uticaj ima cena, tj. najni\u017ea ponuda osvaja Buy box. U obzir se uzimaju i drugi faktori, na primer, da li je proizvod dostupan na Prime-u. Velika prednost Prime-a je to \u0161to trgovac, uprkos konkurenciji, mo\u017ee osvojiti Buy box po istoj ceni.<\/p>

Re\u0161enje: <\/em>Implementacija Prime-a putem Amazon FBA<\/a> ili Prime-a od strane prodavca, kako biste osvojili Buy Box, jer je ona klju\u010dna za va\u0161 prihod. Prema Amazon-u, 90% prodaja ide ponu\u0111a\u010du u Buy Box.<\/p>

Studija slu\u010daja 2:<\/strong><\/p>

Status-Quo:<\/em> Kompanija ostvaruje prose\u010dan prihod uz prose\u010dan saobra\u0107aj, ali i dalje ima lo\u0161u stopu konverzije.<\/p>

Interpretacija:<\/em> Kvalitet sadr\u017eaja mo\u017ee se pobolj\u0161ati, jer je na 60%. Tako\u0111e nedostaju relevantne klju\u010dne re\u010di.<\/p>

Re\u0161enje: Najbolje je postaviti 6-7 slika proizvoda koje su usmerene na odre\u0111enu ciljnu grupu, sa obja\u0161njavaju\u0107im i zna\u010dajnim vizuelnim materijalom. Tako\u0111e preporu\u010dujemo A+ sadr\u017eaj koji poma\u017ee kupcima da se emocionalno pove\u017eu sa proizvodom i brendom i pri\u010da pri\u010du. Treba dodati da upotreba pravih klju\u010dnih re\u010di tako\u0111e igra veliku ulogu. Pri tome treba obratiti pa\u017enju na izbor 2-3 najva\u017enije klju\u010dne re\u010di koje kupcima pru\u017eaju dodatnu vrednost i isti\u010du prave karakteristike proizvoda.<\/p>

Studija slu\u010daja 3:<\/strong><\/p>

Status-Quo<\/em>: Kompanija ostvaruje mali prihod i generi\u0161e mali saobra\u0107aj na svojoj stranici proizvoda, ali ima visoku stopu konverzije.<\/p>

Interpretacija:<\/em> Kvalitet sadr\u017eaja je veoma dobar, me\u0111utim generisanje saobra\u0107aja je slabo i nedostaju odgovaraju\u0107e klju\u010dne re\u010di.<\/p>

Re\u0161enje<\/em>: Da biste pobolj\u0161ali generisanje saobra\u0107aja, va\u017eno je prona\u0107i prave klju\u010dne re\u010di. Nakon \u0161to se postavi osnovna klju\u010dna re\u010d koja ta\u010dno opisuje proizvod, treba analizirati klju\u010dne re\u010di konkurenata i prona\u0107i sli\u010dne klju\u010dne re\u010di. Tako\u0111e, putem ciljanih PPC kampanja mo\u017ee se pobolj\u0161ati rangiranje u pretrazi kako bi se dostigla idealna publika na svakom koraku prodajnog levka.<\/p>

Zaklju\u010dak<\/strong><\/h2>

Kao \u0161to vidite, KPI-evi su za va\u0161u kompaniju jednako va\u017eni kao \u0161to su instrumentski paneli za pilote. Mo\u017eete ih koristiti da predvidite turbulencije i pravovremeno prilagodite strategije.<\/p>

Ako \u017eelite da se opu\u0161teno smestite u biznis klasu i anga\u017eujete pilota koji \u0107e sve obaviti umesto vas, stojimo vam na raspolaganju. Na\u0161 tim ima vi\u0161e od 30 godina iskustva na Amazonu i zato ta\u010dno znamo koliko vremena zahteva upravljanje Amazon nalogom. Nudimo sveobuhvatno upravljanje tr\u017ei\u0161tem i redovno kreiramo izve\u0161taje o razvoju poslovanja, preporu\u010dujemo konkretne mere optimizacije na osnovu na\u0161ih analiza i upravljamo va\u0161im marketin\u0161kim kampanjama. Pri tome radimo ruku pod ruku sa timovima u va\u0161oj kompaniji. Vi\u0161e informacija mo\u017eete prona\u0107i na: https:\/\/www.faru.services\/<\/a>.<\/p>

Ako smo vam pobudili interesovanje, slobodno zakazujte sastanak s nama: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Izvori slika u redosledu slika: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Screenshots @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Postizanje uspeha na Amazonu nije nimalo lako. Stoga je jo\u0161 va\u017enije pratiti svoje brojke. Klju\u010dni pokazatelji performansi (KPI-evi) pru\u017eaju uvid u razvoj proizvoda i prodaje, kao i u to na kojim mestima jo\u0161 treba raditi kako bi se pobolj\u0161ao rezultat va\u0161eg poslovanja. Odr\u017eavanje pregleda svih ovih razli\u010ditih KPI-eva mo\u017ee biti te\u0161ko, ali mi vam olak\u0161avamo!<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"\nOvo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!<\/title>\n<meta name=\"description\" content=\"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ovo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!\" \/>\n<meta property=\"og:description\" content=\"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-26T05:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Najva\u017eniji KPI-evi za ve\u0107i uspeh na Amazonu\",\"datePublished\":\"2022-04-26T05:49:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\"},\"wordCount\":1113,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"articleSection\":[\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\",\"name\":\"Ovo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"datePublished\":\"2022-04-26T05:49:00+00:00\",\"description\":\"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Amazon Business KPIs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/saveti-i-trikovi\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Najva\u017eniji KPI-evi za ve\u0107i uspeh na Amazonu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ovo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!","description":"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/","og_locale":"sr_RS","og_type":"article","og_title":"Ovo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!","og_description":"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!","og_url":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2022-04-26T05:49:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Najva\u017eniji KPI-evi za ve\u0107i uspeh na Amazonu","datePublished":"2022-04-26T05:49:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/"},"wordCount":1113,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","articleSection":["\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438"],"inLanguage":"sr-RS"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/","url":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/","name":"Ovo su najva\u017eniji KPI-evi za va\u0161e Amazon poslovanje!","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","datePublished":"2022-04-26T05:49:00+00:00","description":"Predvidite turbulencije, prilagodite strategije \u2013 samo oni koji ovladaju svojim KPI-evima mogu to posti\u0107i! Saznajte ovde na \u0161ta treba da obratite pa\u017enju!","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/04\/23140352\/amazon-business-kpi.jpeg","width":844,"height":443,"caption":"Amazon Business KPIs"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-kpi-evi-za-veci-uspeh-na-amazonu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sr\/"},{"@type":"ListItem","position":2,"name":"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438","item":"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/saveti-i-trikovi\/"},{"@type":"ListItem","position":3,"name":"Najva\u017eniji KPI-evi za ve\u0107i uspeh na Amazonu"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sr\/#website","url":"https:\/\/www.sellerlogic.com\/sr\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sr\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sr\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229449"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229449\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/19866"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}