{"id":229452,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/u-direktnom-dijalogu-najcesce-postavljana-pitanja-od-strane-amazon-prodavaca\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"u-direktnom-dijalogu-najcesce-postavljana-pitanja-od-strane-amazon-prodavaca","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/u-direktnom-dijalogu-najcesce-postavljana-pitanja-od-strane-amazon-prodavaca\/","title":{"rendered":"U direktnom dijalogu \u2013 Naj\u010de\u0161\u0107e postavljana pitanja od strane Amazon prodavaca"},"content":{"rendered":"

U proteklim mesecima mogli smo na mnogim doga\u0111ajima izvu\u0107i dragocene ideje iz razgovora sa kupcima i partnerima. Bilo na na\u0161em \u0161tandu na OMR-u uz opu\u0161teno pivo ili u diskusionim rundama nakon na\u0161eg nastupa na Amazon Seller Day-u u Berlinu \u2013 licem u lice ostaje inspirativnije nego putem telefona ili video poziva. Tako\u0111e se sa zahvalno\u0161\u0107u se\u0107amo vebinara koje smo imali priliku da organizujemo zajedno sa na\u0161im partnerima. Ovi su ne samo da su pru\u017eili dragocene uvide, ve\u0107 su tako\u0111e doneli mnogo podsticaja za budu\u0107nost.<\/p>

Upravo te misli \u0107e biti obra\u0111ene i raspravljene u ovom blog postu<\/p>

Pitanja o temi FBA povra\u0107aja<\/h2>

Nema sumnje, ko koristi FBA, ima jasnu prednost u odnosu na druge non-FBA prodavce na Amazonu. Ipak, treba obratiti pa\u017enju, posebno imaju\u0107i u vidu stalno rastu\u0107e FBA tro\u0161kove, na procese unutar skladi\u0161ta i izve\u0161taje od Amazona. Posebno je va\u017eno identifikovati i prijaviti gre\u0161ke kako bi se ostvarili povrati koji iz njih proisti\u010du.<\/p>

FBA gre\u0161ke ostaju neotkrivene do 10 meseci<\/h3>

\u201ePrvi put sam \u010duo za FBA gre\u0161ke tek preko svojih prijatelja.\u201d<\/span><\/p><\/blockquote>

Na pitanje kako se prodavci obave\u0161tavaju da se gre\u0161ke javljaju u Amazon FBA skladi\u0161tima, 60% je odgovorilo da su to morali da otkriju sami. To se de\u0161avalo ili kroz neslaganja u njihovim evidencijama, na primer kada je manje artikala zabele\u017eeno u skladi\u0161tu nego \u0161to je prvobitno poslato, ili kroz informacije drugih prodavaca. Pored toga, pokazalo se da mo\u017ee pro\u0107i i do deset meseci pre nego \u0161to prodavci primete da imaju pravo na povra\u0107aj, u nekim slu\u010dajevima \u010dak i sa veoma velikim iznosima povra\u0107aja.<\/p>

Slede\u0107i korak: Povra\u0107aj, ali kako?<\/h3>

Prvo, trgovac mora mo\u0107i da doka\u017ee da je \u0161teta prouzrokovana od strane Amazona. Prikupljanje izve\u0161taja potrebnih za to je za mnoge prodavce ve\u0107 previ\u0161e vremenski zahtevno. Posebno kod povra\u0107aja manjih iznosa, nerado se ula\u017ee vreme da se iz mno\u0161tva dostupnih izve\u0161taja izdvoje oni koji su relevantni za sopstveni povra\u0107aj.<\/p>

Nakon \u0161to se to zavr\u0161i, slede\u0107i korak je uveriti Seller Support, \u0161to u mnogim slu\u010dajevima zahteva mnogo upornosti od prodavaca. I kao da to nije dovoljno, mo\u017ee biti potrebno eskalirati situaciju menad\u017eeru ra\u010duna ili drugim kanalima ako se ne postigne napredak sa Seller Support-om.<\/p>

U na\u0161im vebinarima primetili smo da mnogi prodavci jo\u0161 nisu \u010duli za softverska re\u0161enja koja su specijalizovana za ovaj proces, i zato su uvek ru\u010dno tra\u017eili svoje povra\u0107aje \u2013 pod uslovom da im je iznos povra\u0107aja bio isplativ. To je dovelo do nakupljanja mnogih malih iznosa koji nisu tra\u017eeni zbog nedostatka vremena. Dakle, nedostajalo je znanje o kompanijama kao \u0161to je SELLERLOGIC, koje nude automatizovano re\u0161enje kao Lost & Found<\/a>, sa kojim se ovi procesi mogu obaviti u tren oka.<\/p>

\"Sa<\/figure>

Identifikacija gre\u0161aka do 18 meseci unazad<\/h3>

Pitanje koje se postavlja u svakom dosada\u0161njem vebinaru odnosi se na vremenski okvir Lost & Found prilikom otkrivanja FBA gre\u0161aka \u2013 u zavisnosti od tipa slu\u010daja, to mo\u017ee biti do 18 meseci unazad, dok je kod tipa slu\u010daja \u201eFBA naknade\u201c vremenski okvir tri meseca, a kod tipa slu\u010daja \u201ePrijemne po\u0161iljke\u201c \u0161est meseci. S obzirom na to da ve\u0107ina prodavaca saznaje za FBA gre\u0161ke i mogu\u0107nost povra\u0107aja tek nakon otprilike deset meseci, ovo je izuzetno va\u017eno pitanje. Uistinu, u 18 meseci mo\u017ee se nagomilati mnogo. Nije retkost da prvi povra\u0107aj za SELLERLOGIC nove kupce dostigne petocifrene iznose, posebno za kompanije sa visokim brojem povrata, kao \u0161to je slu\u010daj u oblasti ode\u0107e.<\/p>

Pitanja o temi optimizacije cena<\/h2>

Cena je i dalje najva\u017enija metrika za osvajanje Buy Box na Amazonu. Stoga je relevantno odr\u017eavati svoju strategiju cena konkurentnom, \u0161to, me\u0111utim, zahteva mnogo vremena i energije, posebno kada se profesionalno prodaje i upravlja vi\u0161e od 10 do 20 SKU-ova. SELLERLOGIC Repricer<\/a> je velika pomo\u0107 u tome. Ipak, tu i tamo se postavljaju neka pitanja.<\/p>

\u0160ta se de\u0161ava kada se susretnu dva SELLERLOGIC Repricer?<\/h3>

Sve \u010de\u0161\u0107e se susre\u0107emo sa pitanjem \u0161ta bi se desilo kada bi dve osobe istovremeno prodavale isti proizvod uz pomo\u0107 istog Repricer. Da li Repricer prestaje sa radom? Da li oboje gube Buy Box? Da li Repricer pravi screenshot?<\/p>

Odgovor je jednostavniji nego \u0161to se misli: Buy Box se dodeljuje osobi sa najboljim \u2013 neovisnim o ceni \u2013 metrikama<\/p>

Time je i dalje najva\u017enija metrika za osvajanje Buy Box na Amazonu. Stoga je relevantno odr\u017eavati svoju strategiju cena konkurentnom, \u0161to, me\u0111utim, zahteva mnogo vremena i energije, posebno kada se profesionalno prodaje i upravlja vi\u0161e od 10 do 20 SKU-ova. SELLERLOGIC Repricer<\/a> je velika pomo\u0107 u tome. Ipak, tu i tamo se postavljaju neka pitanja.<\/p>

Jo\u0161 jedna opcija je podela Buy Box me\u0111u prodavcima. Ako se to dogodi, to \u0107e tako\u0111e biti prikazano u na\u0161em softveru.<\/p>

\"U<\/figure>

Repricer je vi\u0161e od \u201eBuy Box-ma\u0161ine\u201d<\/h3>

Trgovci \u017eele samo jedno: visok Buy Box udeo za sve svoje proizvode. Razumemo to. Zato smo izgradili Repricer, koji mnogim na\u0161im kupcima obezbe\u0111uje Buy Box udeo od 90% i time pove\u0107anu prodajnu efikasnost i vidljivost.<\/p>

\"Sa<\/figure>

\u201e\u0160ta je bila Push strategija?\u201d<\/span><\/p><\/blockquote>

Zbog ve\u0107ine na\u0161ih kupaca i partnera koji smatraju da su njihovi zahtevi ispunjeni kori\u0161\u0107enjem Buy Box strategije, \u010desto ne znaju da Repricer mo\u017ee vi\u0161e od \u201esamo\u201c osvajanja Buy Box. Na primer, kori\u0161\u0107enje heatmap-a omogu\u0107ava trgovcima da precizno vide kada su se ostvarile najve\u0107e prodaje i kada bi trebalo da pove\u0107aju cenu. Pored toga, Repricer mo\u017ee automatizovati relevantne strategije cena, kao \u0161to su pove\u0107anje\/smanjenje cene nakon odre\u0111enog vremenskog perioda ili prodaja odre\u0111ene koli\u010dine proizvoda. Ukupno, SELLERLOGIC Repricer nudi sedam strategija koje Amazon prodavci mogu primeniti kako bi svoje strategije cena u\u010dinili dinami\u010dnijim od konkurencije. Evo nekih od njih:<\/p>

  1. Buy Box<\/strong>: Fokusiranje na Amazon Buy Box je klju\u010dno za maksimizaciju prodajnih mogu\u0107nosti. Kada su proizvodi sme\u0161teni u Buy Box, SELLERLOGIC alat automatski optimizuje cene kako bi iskoristio puni potencijal prodajne cene. U Buy Box mogu se tra\u017eiti vi\u0161e cene nego od prodavaca koji nisu postigli ovaj status, jer se ovde odvija 90% svih prodaja. SELLERLOGIC omogu\u0107ava istovremeno i potpuno automatsko pra\u0107enje oba cilja: optimalne \u0161anse za Buy Box i najbolju mogu\u0107u prodajnu cenu za proizvode.<\/li>
  2. Push<\/strong>: Push strategija se zasniva na prodajnim brojkama prodavca. Repricer pove\u0107ava prodajnu cenu kada se u okviru odre\u0111enog vremenskog perioda prime narud\u017ebine. Ako se o\u010dekivane prodajne brojke ne postignu, alat prilago\u0111ava cenu nani\u017ee. Ova strategija omogu\u0107ava kontrolu cene proizvoda na osnovu stvarnih koli\u010dina narud\u017ebina. Prodavac odre\u0111uje koliko puta se artikl minimalno treba prodati u odre\u0111enom vremenskom periodu (npr. pet puta dnevno ili deset puta nedeljno). Ako se ovaj cilj ne postigne ili, u najgorem slu\u010daju, ne do\u0111e do prodaje, cena se blago smanjuje kako bi se stvorila ve\u0107a motivacija za kupovinu.<\/li>
  3. Daily Push:<\/strong> Strategija Daily Push uklju\u010duje postavljanje po\u010detne cene za prodaju u pono\u0107, koja se mo\u017ee automatski prilagoditi na osnovu dnevnih prodajnih brojki. Postavljanjem limita, cene se mogu automatski pove\u0107avati ili smanjivati u zavisnosti od broja prodatih jedinica. Ovo omogu\u0107ava prodaju unapred definisane koli\u010dine artikala po po\u010detnoj ceni i dodatnih artikala po vi\u0161im ili ni\u017eim cenama. Ako je potrebna pove\u0107ana prodaja u odre\u0111enom vremenskom periodu, cena se mo\u017ee resetovati na osnovnu vrednost kako bi se obezbedila vidljivost i prisutnost artikla.<\/li><\/ol><\/div>

    Uticaj Amazon praga cene<\/h3>

    \u201e\u0160ta ta\u010dno predstavlja Amazon prag cene i da li se on prikazuje u va\u0161em re\u0161enju?”<\/span><\/p><\/blockquote>

    Prag cene na Amazonu je cena koju Amazon postavlja kao maksimalnu cenu koju proizvod mo\u017ee imati da bi se kvalifikovao za Buy Box. Kako Amazon odre\u0111uje ovu cenu je te\u0161ko definisati, jer igra mnogo faktora. Na primer, Amazon bi trebao da proveri i uporedi cene na drugim tr\u017ei\u0161tima, kao i da uzme u obzir raspon cena razli\u010ditih ponuda na samom Amazonu, \u0161to tako\u0111e mo\u017ee uticati na prag cene.<\/p>

    \u010cesto je prag cene ispod prose\u010dne cene na drugim tr\u017ei\u0161tima. Za prodavce, to na prvi pogled mo\u017ee izgledati suboptimalno \u2013 me\u0111utim, niske cene dovode do ve\u0107eg broja kupaca na Amazon platformi i samim tim do vi\u0161e prodaja, \u0161to na kraju predstavlja prednost za Amazon i Amazon prodavce.<\/p>

    Prag cene se prikazuje u SELLERLOGIC na Repricer kontrolnoj tabli. Amazon prodavci mogu videti koliko i koji od njihovih proizvoda trenutno prelaze ovaj prag cene koji je postavio Amazon. Ova informacija je veoma va\u017ena, jer ti proizvodi sada ne mogu vi\u0161e ili samo ote\u017eano osvojiti Buy Box.<\/p>

    \"U<\/figure>

    Zaklju\u010dak<\/h2>

    Nema sumnje da Amazon kao platforma postaje sve uspe\u0161nija i tako pru\u017ea vi\u0161e mogu\u0107nosti za Amazon prodavce da ostvare visoke mar\u017ee. Ipak, tako\u0111e je nemogu\u0107e ne primetiti sve ve\u0107u konkurenciju koja raste iz godine u godinu. Sve to ne \u010dini \u017eivot Amazon prodavcima lak\u0161im, posebno kada se uzme u obzir da Amazon sam vi\u0161e fokusira na kupce, ogla\u0161avanje i op\u0161tu ekspanziju na nova tr\u017ei\u0161ta, a manje na prodavce.<\/p>Ko profesionalno prodaje na Amazonu, mora\u0107e u budu\u0107nosti da ulo\u017ei vi\u0161e vremena u prevazila\u017eenje konkurencije \u2013 na primer, kroz bolje strategije cena i iskori\u0161\u0107avanje svih finansijskih opcija. Iz tog razloga, ima smisla detaljnije se pozabaviti re\u0161enjima koja mogu preuzeti vremenski zahtevne, repetitivne, ali i dalje veoma va\u017ene zadatke. SELLERLOGIC Repricer<\/a> i Lost & Found<\/a> su dva takva re\u0161enja, razvijena od strane kompanije koja stavlja Amazon prodavce na prvo mesto.

    Izvori slika u redosledu slika: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    U proteklim mesecima mogli smo na mnogim doga\u0111ajima izvu\u0107i dragocene ideje iz razgovora sa kupcima i partnerima. Bilo na na\u0161em \u0161tandu na OMR-u uz opu\u0161teno pivo ili u diskusionim rundama nakon na\u0161eg nastupa na Amazon Seller Day-u u Berlinu \u2013 licem u lice ostaje inspirativnije nego putem telefona ili video poziva. Tako\u0111e se sa zahvalno\u0161\u0107u<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"\nSELLERLOGIC | Popularna pitanja kupaca i partnera<\/title>\n<meta name=\"description\" content=\"Koje su to pitanja koja su Amazon prodavci i partneri najvi\u0161e postavljali u poslednjim mesecima? 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