{"id":229470,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-mogu-koristiti-repricer-kada-nudim-isti-proizvod-sa-fba-i-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"kako-mogu-koristiti-repricer-kada-nudim-isti-proizvod-sa-fba-i-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-mogu-koristiti-repricer-kada-nudim-isti-proizvod-sa-fba-i-fbm\/","title":{"rendered":"Kako mogu koristiti Repricer kada nudim isti proizvod sa FBA i FBM?"},"content":{"rendered":"

Mnogi prodavci na Amazonu ne koriste isklju\u010divo FBA ili samo FBM<\/a>, ve\u0107 kombinuju obe metode ispunjenja kako bi izvukli maksimalnu dobit iz svog poslovanja. Brzo se postavlja pitanje: Kako mogu koristiti svoj Repricer a da ne na\u0161kodim sebi?<\/p>

Upravo ovom pitanju \u017eelimo danas da se posvetimo. Za to \u0107emo prvo razjasniti \u0161ta ta\u010dno zna\u010de termini FBA i FBM. (Preko sadr\u017eaja s desne strane mo\u017eete se, naravno, odmah prebaciti na dublje delove.) Nakon toga, bavi\u0107emo se pitanjem za\u0161to se proizvod uop\u0161te nudi i sa FBA i sa FBM, odnosno \u0161ta trgovci time \u017eele da postignu. Na kraju, naravno, razmotri\u0107emo i posledice kori\u0161\u0107enja Repricer.<\/p>

FBA, FBM, FB-kako molim?!<\/h2>

Po\u010dnimo od osnova. Ko prodaje na Amazonu, mora nekako da dostavi robu kupcima. To trgovci mogu ili sami da urade (FBM) ili da ceo proces prepuste online gigantu (FBA). Pri tome, FB ozna\u010dava Fulfillment By, M ozna\u010dava Merchant, a A ozna\u010dava Amazon. Ko ve\u0107 na ovoj ta\u010dki ne mo\u017ee da prati, ili jednostavno \u017eeli da ima podsetnik o osnovama repriciranja, ovde mo\u017ee prona\u0107i sve o temi: \u201e\u0160ta je zapravo repriciranje i koje gre\u0161ke treba da izbegnem?<\/a>\u201c <\/p>

Iako je dostava verovatno najve\u0107i deo ispunjenja, ona nije jedina. Tu spadaju i skladi\u0161tenje, korisni\u010dka podr\u0161ka i upravljanje povratima. Dok u okviru FBA samo \u0161aljete svoju robu u logisti\u010dke centre Amazona i trgovinska platforma preuzima sve ostale korake, kod FBM ste sami odgovorni za ceo proces ispunjenja.<\/p>

Prednosti i nedostaci obe varijante<\/h2>

Obe mogu\u0107nosti ispunjenja imaju svoje opravdanje. Dok kod FBA<\/a> mo\u017eete ra\u010dunati na stru\u010dnost online giganta, kod FBM morate sve sami da obavite (i eventualno nau\u010dite).<\/p>

Na Amazonu je kupac i dalje na prvom mestu \u2013 ko \u017eeli da osvoji Buy Box mora pru\u017eiti savr\u0161eno korisni\u010dko iskustvo. Od dostave preko korisni\u010dke podr\u0161ke do upravljanja povratima, ima mnogo toga na \u0161ta treba obratiti pa\u017enju! Amazon je sve to mogao da usavr\u0161i tokom poslednjih decenija i razvio je svoj \u201epaket za potpuno zadovoljstvo kupaca\u201c kroz FBA program. Ako nudite svoje proizvode putem FBM-a, trebali biste mo\u0107i da ispunite visoke zahteve.<\/p>

Saveta<\/i><\/span><\/strong><\/span>: U nekim oblastima je ispunjenje putem Amazona uobi\u010dajenije nego u drugim. Pogledajte svoju kategoriju proizvoda i analizirajte svoju konkurenciju. Tako mo\u017eete lako filtrirati koji standard u pogledu dostave i korisni\u010dke podr\u0161ke morate ispuniti.<\/span><\/em><\/p><\/blockquote>

Ali ni Amazon nije savr\u0161en i nije spreman za sve eventualnosti. Ako se odlu\u010dite za FBA, ne pla\u0107ate samo takse, ve\u0107 i prepu\u0161tate deo kontrole. Kontrole koja vam mo\u017ee nedostajati u kriznim situacijama.<\/p>

Za\u0161to prodavci \u0161alju isti proizvod putem FBA i putem FBM?<\/h2>

Na po\u010detku pandemije koronavirusa, Amazon je odlu\u010dio da \u0161alje samo artikle svakodnevne potrebe putem FBA. Prodavci koji su se isklju\u010divo oslanjali na ovaj program i \u010diji proizvodi nisu pripadali svakodnevnoj potrebi, suo\u010dili su se sa ogromnim problemom: Njihova roba nije se vi\u0161e isporu\u010divala do daljnjeg, a kupci su se okretali konkurentskim proizvodima koje su mogli brzo da dobiju.<\/p>

Ko je \u017eeleo da odr\u017ei sopstveni biznis, morao je odmah da reaguje. Po\u0161to do sada nije bilo potrebno skladi\u0161te, jer se direktno isporu\u010divalo od proizvo\u0111a\u010da do Amazona, odjednom je postala velika briga kako bi se roba trebala skladi\u0161titi. Pored toga, trgovci su morali da sklope ugovore sa pru\u017eaocima usluga dostave preko no\u0107i, kako bi paketi mogli da budu isporu\u010deni kupcima.<\/p>

Ali ne mora odmah biti slede\u0107a pandemija, ve\u0107 i \u0161trajk u Amazon logisti\u010dkim centrima mo\u017ee dovesti do zna\u010dajnih ka\u0161njenja u isporuci kod FBA i naterati kupce u naru\u010dje svojih konkurenata. U isto vreme, algoritam preferira FBA proizvode za Buy Box, jer \u017eeljeno mesto u polju za kupovinu dobija ponuda koja mo\u017ee pru\u017eiti najbolju mogu\u0107u uslugu kupcu.<\/p>

Pored toga, mogu se javiti i nepredvi\u0111eni problemi poput \u0161trajkova u skladi\u0161tu trgovca. Kori\u0161\u0107enje FBA i FBM, dakle, raspodeljuje rizik i daje vam alternativnu mogu\u0107nost u slu\u010daju potrebe.<\/p>

Kako da koristim SELLERLOGIC Repricer, kada \u0161aljem proizvod i putem FBA i FBM?<\/h2>

Ako se odlu\u010dite za takav poslovni model, mo\u017eete naravno koristiti SELLERLOGIC Repricer<\/a>. Pri tome se obe ponude mogu jednako optimizovati za Buy Box.<\/p>

Uzmimo za primer Kraken AG. Oni prodaju ronila\u010dke nao\u010dare sa ASIN B01XYZJL. Za to imaju dve ponude, jednu sa FBM i jednu sa FBA. FBM listing ima SKU 1234, a FBA listing ima SKU 5678. Kraken AG sada mo\u017ee da unese obe SKU sa istim ASIN-om u svom korisni\u010dkom nalogu. Pri tome se obe ponude mogu dodeliti ista strategija ili razli\u010dite.<\/p>

Najbolje prakse<\/h3>

Mo\u017eete izabrati Buy Box strategiju za oba proizvoda. Kada nudite svoje proizvode putem FBA i FBM, Repricer \u0107e automatski favorizovati FBA ponudu. FBM ponuda \u0107e odmah uslediti, sve dok ne koristite vi\u0161e od ove dve ponude u istom stanju.<\/p>

Pored toga, preporu\u010duje se da u oba slu\u010daja postavite iste cenovne granice \u2013 dakle, maksimalne i minimalne cene.<\/p>

\u0160anse za dobit sada zavise od toga da li se proizvod sa odgovaraju\u0107im ASIN-om mo\u017ee slati i putem FBA, jer se FBA proizvodi favorizuju za Buy Box. To, me\u0111utim, ne zna\u010di da FBM listing nema \u0161anse. Ponekad jednostavno mora biti znatno jeftiniji.<\/p>

Me\u0111utim, u takvom slu\u010daju je esencijalno razgovarati o postupku sa SELLERLOGIC korisni\u010dkom podr\u0161kom i analizirati mogu\u0107e posledice na osnovu primer ASIN-a.<\/p>

Zaklju\u010dak: Repricing kod FBA i FBM<\/h2>

Da bi se smanjio rizik, sasvim je dobra opcija listirati isti proizvod jednom sa FBA i jednom sa FBM \u2013 pod uslovom da se raspola\u017ee odgovaraju\u0107im kapacitetima za ispunjenje i skladi\u0161tenje.<\/p>

Naravno, u ovom slu\u010daju je tako\u0111e mogu\u0107e efikasno koristiti SELLERLOGIC Repricer, jer se on prilago\u0111ava potrebama Amazon prodavaca i ostavlja mnogo prostora za razli\u010dite odluke.<\/p>

Me\u0111utim, u takvim slu\u010dajevima treba razjasniti postupak sa timom za uspeh kupaca, kako bi se sve eventualnosti mogle uzeti u obzir unapred.<\/p>

Izvori slika u redosledu slika: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Mnogi prodavci na Amazonu ne koriste isklju\u010divo FBA ili samo FBM, ve\u0107 kombinuju obe metode ispunjenja kako bi izvukli maksimalnu dobit iz svog poslovanja. Brzo se postavlja pitanje: Kako mogu koristiti svoj Repricer a da ne na\u0161kodim sebi? Upravo ovom pitanju \u017eelimo danas da se posvetimo. Za to \u0107emo prvo razjasniti \u0161ta ta\u010dno zna\u010de termini<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521,1380],"tags":[],"class_list":["post-229470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona","category-saveti-i-trikovi"],"yoast_head":"\nRepricer optimalna upotreba: Isti proizvod putem FBM + FBA<\/title>\n<meta name=\"description\" content=\"Kako se mo\u017ee optimalno koristiti Repricer kada trgovci nude isti proizvod sa FBA i FBM? 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