{"id":229476,"date":"2021-06-22T08:53:00","date_gmt":"2021-06-22T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kako-kako-uspesno-koristiti-amazon-za-medunarodno-sirenje\/"},"modified":"2021-06-22T08:53:00","modified_gmt":"2021-06-22T08:53:00","slug":"kako-kako-uspesno-koristiti-amazon-za-medunarodno-sirenje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/kako-kako-uspesno-koristiti-amazon-za-medunarodno-sirenje\/","title":{"rendered":"Kako: Kako uspe\u0161no koristiti Amazon za me\u0111unarodno \u0161irenje!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-905693-identifier\">E-trgovina je vi\u0161e nego ikad postala \u201emesto\u201c svetske trgovine: prodavci i kupci mogu sada biti jednako dobri direktni susedi kao \u0161to se mogu nalaziti i u suprotnim gradovima na globusu. Kao prodavac, ovaj me\u0111unarodni prodajni potencijal je ogroman, ali se mo\u017ee pokazati i kao slo\u017een i rizi\u010dan.<\/p><p class=\"theme-wp-block gb-responsive-482061-identifier\">Uistinu se stalno nagla\u0161ava koliko mo\u017ee biti te\u0161ko prodavati u inostranstvu; ovaj \u010dlanak, nasuprot tome, pokazuje kako trgovci mogu koristiti Amazon kao jednostavan katalizator za me\u0111unarodnu ekspanziju. Evo nekoliko razloga za\u0161to je to tako:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-799335-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-454221-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon ima oko 300 miliona kupaca,<\/li><li class=\"theme-wp-block gb-responsive-435341-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">u vi\u0161e od 180 zemalja i<\/li><li class=\"theme-wp-block gb-responsive-104347-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">preko 17 nacionalnih domena (US, CA, MX, BR, FR, DE, UK, ES, IT, NL, TR, JP, AU, SG, IN, AE, SA)<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-18996-identifier\"><strong>Mitolo\u0161ki #1: Me\u0111unarodna dostava je skupa i slo\u017eena za postavljanje<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-766533-identifier\">Ako \u010ditate ove redove, verovatno ve\u0107 prodajete proizvode online, barem unutar svoje zemlje, i stoga imate lokalne ugovore sa \u0161pediterima koje ve\u0107 poznajete.<\/p><p class=\"theme-wp-block gb-responsive-18936-identifier\">Da li ste ikada pitali ove poslovne partnere da li mogu da \u0161alju me\u0111unarodno? Neki od njih verovatno mogu, ali naravno, to nosi vi\u0161e tro\u0161kove i du\u017ee vreme transporta.<\/p><p class=\"theme-wp-block gb-responsive-568716-identifier\">\u0160ta ako biste mogli imati regionalne skladi\u0161ta u svakoj odredi\u0161noj zemlji kako biste smanjili ovo vreme transporta koje je kriti\u010dno za kupce? To mo\u017ee zvu\u010dati veoma skupo, ali upravo to <a href=\"https:\/\/hellotax.com\/blog\/de\/amazon\/fba\/europa\/pan-eu\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon nudi trgovcima sa Pan EU re\u0161enjem<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-190358-identifier\">Ovaj program vam omogu\u0107ava da po\u0161aljete svoje proizvode u velikim koli\u010dinama u bilo koje Amazon skladi\u0161te, a zatim \u2013 u zavisnosti od toga u kojoj zemlji prodajete \u2013 Amazon automatski preuzima distribuciju va\u0161ih proizvoda, tako da se oni mogu slati iz iste zemlje iz koje je i kupovina izvr\u0161ena!<\/p><p class=\"theme-wp-block gb-responsive-996868-identifier\">Za vas to zna\u010di: Nema lokalnog logisti\u010dkog napora, konkurentni tro\u0161kovi i sjajno iskustvo za kupce. Pored toga, va\u0161i proizvodi su uz kori\u0161\u0107enje FBA kvalifikovani za program lojalnosti \u201eAmazon Prime\u201c (150 miliona korisnika od 2020. godine) i imaju ve\u0107u verovatno\u0107u da osvoje veoma popularnu Buy Box.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-624380-identifier\"><strong>Mitolo\u0161ki #2: Prilikom prekograni\u010dnih transakcija morate prevesti sve svoje proizvode<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-630596-identifier\">Prodaja na me\u0111unarodnom tr\u017ei\u0161tu zahteva da se sadr\u017eaj va\u0161e veb stranice prilagodi na vi\u0161e stranih jezika.<\/p><p class=\"theme-wp-block gb-responsive-463380-identifier\">Ako va\u0161 katalog obuhvata samo nekoliko proizvoda, radna optere\u0107enja su prili\u010dno podno\u0161ljiva, ali ako ukupni broj va\u0161ih aktivnih SKU-ova obuhvata nekoliko stotina proizvoda, to mo\u017ee postati zna\u010dajna vremenska investicija. Amazon vam mo\u017ee pomo\u0107i da zapo\u010dnete sa prodajom u inostranstvu \u2013 iako naravno postoje mnoge druge online usluge prevo\u0111enja.<\/p><p class=\"theme-wp-block gb-responsive-36471-identifier\">Sa Amazon funkcijom <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Postavljanje me\u0111unarodnog kreiranja ponuda<\/strong><\/a> mo\u017eete zadu\u017eiti ovog giganta e-trgovine da prenese stranice sa detaljima proizvoda sa va\u0161eg tr\u017ei\u0161ta mati\u010dne zemlje na neka druga evropska tr\u017ei\u0161ta.<\/p><p class=\"theme-wp-block gb-responsive-830823-identifier\">Za sve ve\u0107 postoje\u0107e proizvode, Amazon \u0107e automatski povezati va\u0161e ponude, sinhronizovati cene i prevesti!<\/p><p class=\"theme-wp-block gb-responsive-487343-identifier\">Ukratko, sa nekoliko klikova mo\u017eete promovisati proizvode sa va\u0161eg tr\u017ei\u0161ta mati\u010dne zemlje u drugim zemljama, bez potrebe da sami komplikovano prevodite stranicu proizvoda! Ovakav alat je sjajan na\u010din da testirate nekoliko novih zemalja uz niske tro\u0161kove postavljanja.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-628664-identifier\"><strong>Mitolo\u0161ki #3: Pra\u0107enje deviznih kurseva je obavezno prilikom prodaje van evrozone<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-331857-identifier\">Me\u0111utim, prilago\u0111avanja za razli\u010dita tr\u017ei\u0161ta su stalno potrebna. U zavisnosti od mati\u010dne i odredi\u0161ne zemlje, mo\u017eda \u0107ete morati da prera\u010dunate cene u lokalnu valutu odredi\u0161ne zemlje.<\/p><p class=\"theme-wp-block gb-responsive-367738-identifier\">Naj\u010de\u0161\u0107i slu\u010daj za evropskog prodavca je prodaja u Velikoj Britaniji u britanskim funtama (GBP).<\/p><p class=\"theme-wp-block gb-responsive-424351-identifier\">Iako devizni kurs EUR\/GBP pokazuje samo male oscilacije, mogli biste do\u017eiveti neprijatno iznena\u0111enje, u zavisnosti od toga kako izgleda va\u0161a profitna mar\u017ea, ako ne obratite pa\u017enju na devizni kurs.<\/p><p class=\"theme-wp-block gb-responsive-724263-identifier\">I ovde Amazon mo\u017ee preuzeti ovu zadatak putem <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/202121570?language=de_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">me\u0111unarodnog kreiranja ponuda<\/a><strong> <\/strong>za vas.<\/p><p class=\"theme-wp-block gb-responsive-328213-identifier\">\u010cim defini\u0161ete neka pravila cena (npr. pove\u0107anje cena za X procenata) izme\u0111u va\u0161eg tr\u017ei\u0161ta mati\u010dne zemlje i me\u0111unarodnih tr\u017ei\u0161ta, Amazon automatski prera\u010dunava cene u stranu valutu i prilago\u0111ava ih po potrebi.<\/p><p class=\"theme-wp-block gb-responsive-491109-identifier\">Ova automatska prera\u010dunavanja valuta mogu se tako\u0111e deaktivirati ako vi\u0161e volite da sami defini\u0161ete cene. U tom slu\u010daju, morate definisati posebne cene za svaki od va\u0161ih proizvoda koji se prodaju me\u0111unarodno i eventualno anga\u017eovati menad\u017eera za e-trgovinu za bolju efikasnost.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-838848-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg\" alt=\"Kako: Kako uspe\u0161no koristiti Amazon za me\u0111unarodno \u0161irenje!\" class=\"wp-image-11328\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140805\/international_business2.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-703802-identifier\"><strong>Mitolo\u0161ki #4: Zalihe se moraju \u010de\u0161\u0107e sinhronizovati prilikom prodaje u nove zemlje<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-733027-identifier\">Me\u0111u KPI-jevima koje Amazon pa\u017eljivo prati, stopa otkazivanja pre obrade narud\u017ebine je na vrhu liste. Me\u0111unarodna prodaja na novim tr\u017ei\u0161tima mo\u017ee zna\u010dajno pove\u0107ati slo\u017eenost upravljanja zalihama: \u0161to vi\u0161e kanala prodaje upravljate, to postaje va\u017enija stopa sinhronizacije.<\/p><p class=\"theme-wp-block gb-responsive-890100-identifier\">Amazon izgleda da je svestan ovog problema i nudi razli\u010dita re\u0161enja kako bi se suo\u010dio s tim: Prvo re\u0161enje je, kao \u0161to je navedeno u #1, kori\u0161\u0107enje Amazon FBA. Upravljanje zalihama \u0107e tada preuzeti Amazon i ne\u0107ete morati vi\u0161e da brinete o tome.<br>Drugo re\u0161enje \u2013 ako vi\u0161e volite da sami \u0161aljete robu \u2013 je kori\u0161\u0107enje iste SKU za proizvod u svim zemljama. Amazon \u0107e tada automatski sinhronizovati zalihe.<\/p><p class=\"theme-wp-block gb-responsive-730569-identifier\">Uistinu je va\u017eno znati da se SKU zalihe dele izme\u0111u svih Amazon zemalja unutar jedne zone, kao \u0161to su EU ili Amerika. Drugim re\u010dima, svaki put kada se proizvod proda u jednoj zemlji, njegova zaliha se smanjuje i u svim aktivnim zemljama.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-742223-identifier\"><strong>Mitolo\u0161ki #5: Me\u0111unarodni poslovi su mogu\u0107i u Evropi, ali nedosti\u017eni u Americi<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-213118-identifier\">Pre\u0107i Atlantik, \u0161to zvu\u010di uzbudljivo iz perspektive turista, veoma je slo\u017eeno za upravljanje iz perspektive e-trgovine.<\/p><p class=\"theme-wp-block gb-responsive-190864-identifier\">Mnoge dodatne prepreke se pojavljuju na ovom putu van Evrope: vreme isporuke, uvozna taksa, carina, povratak kupaca.<\/p><p class=\"theme-wp-block gb-responsive-559736-identifier\">Ove nove prepreke mogu \u2013 ponovo \u2013 biti prevazi\u0111ene zahvaljuju\u0107i Amazon tr\u017ei\u0161tima.<br>Iako to mo\u017eda nije o\u010digledno na prvi pogled: EU i US prodavci mogu se sinhronizovati. Pored toga, mo\u017eete koristiti iste funkcije kao kada biste koristili \u201eBIL\u201c unutar EU naloga.<\/p><p class=\"theme-wp-block gb-responsive-517098-identifier\">Sve \u0161to treba da uradite je:<\/p><p class=\"theme-wp-block gb-responsive-725417-identifier\">1) Kreirati svoj US prodavni\u010dki nalog,<\/p><p class=\"theme-wp-block gb-responsive-827397-identifier\">2) Povezati svoj postoje\u0107i EU prodavni\u010dki nalog sa novokreiranim US nalogom,<\/p><p class=\"theme-wp-block gb-responsive-681003-identifier\">3) Postaviti funkciju me\u0111unarodnog kreiranja ponuda kako biste sinhronizovali svoje EU proizvode sa ve\u0107 postoje\u0107im ASIN-ovima u SAD-u,<\/p><p class=\"theme-wp-block gb-responsive-211674-identifier\">4) Poslati svoju robu u Amazon US skladi\u0161te.<\/p><p class=\"theme-wp-block gb-responsive-145383-identifier\">Ta\u010dka na i: Zahvaljuju\u0107i ovom \u201eatlantskom mostu\u201c, niste ograni\u010deni samo na SAD, ve\u0107 mo\u017eete poslovati i u Meksiku i Kanadi.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-781314-identifier\"><strong>Mitolo\u0161ki #6: Ko \u017eeli da prodaje u inostranstvu, mora zaposliti dvojezi\u010dne zaposlene<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-381972-identifier\">Me\u0111unarodnost obi\u010dno ide ruku pod ruku sa stranim jezicima, posebno u Evropi, gde zvani\u010dno 24 razli\u010dita jezika priznaju institucije EU.<\/p><p class=\"theme-wp-block gb-responsive-437538-identifier\">\u0414\u043e\u043a \u0434\u043e\u043a \u0441\u0442\u0440\u0430\u043d\u0438\u043c \u0434\u043e\u0431\u0430\u0432\u0459\u0430\u0447\u0438\u043c\u0430 \u043e\u0431\u0438\u0447\u043d\u043e \u0441\u0435 \u0433\u043e\u0432\u043e\u0440\u0438 \u0435\u043d\u0433\u043b\u0435\u0441\u043a\u0438, \u0443 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u0443 \u0441\u0430 \u043a\u0440\u0430\u0458\u045a\u0438\u043c \u043f\u043e\u0442\u0440\u043e\u0448\u0430\u0447\u0438\u043c\u0430 \u0447\u0435\u0441\u0442\u043e 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\u0441\u0430\u0432\u0440\u0435\u043c\u0435\u043d\u0438\u043c \u0440\u0435\u0448\u0435\u045a\u0438\u043c\u0430 \u0437\u0430 \u043f\u0440\u0435\u0432\u043e\u0434 \u043a\u0430\u043e \u0448\u0442\u043e \u0441\u0443 DeepL \u0438\u043b\u0438 Google Translate \u0432\u0435\u043e\u043c\u0430 \u0458\u0435\u0434\u043d\u043e\u0441\u0442\u0430\u0432\u043d\u0430<\/p><p class=\"theme-wp-block gb-responsive-258151-identifier\">\u0418\u043c\u0430\u0458\u0442\u0435 \u043d\u0430 \u0443\u043c\u0443 \u0434\u0430 \u0441\u0435 \u043f\u0440\u0438 \u043a\u043e\u0440\u0438\u0448\u045b\u0435\u045a\u0443 Amazon FBA \u0432\u0435\u045b\u0438\u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u0435 \u043f\u043e\u0434\u0440\u0448\u043a\u0435 \u0434\u0438\u0440\u0435\u043a\u0442\u043d\u043e \u043e\u0431\u0430\u0432\u0459\u0430 \u043e\u0434 \u0441\u0442\u0440\u0430\u043d\u0435 Amazona \u043d\u0430 \u043b\u043e\u043a\u0430\u043b\u043d\u043e\u043c \u0458\u0435\u0437\u0438\u043a\u0443.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-366112-identifier\"><strong>\u0417\u0430\u0431\u043b\u0443\u0434\u0430 #7: \u041c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0435 \u043f\u043e\u0432\u0440\u0430\u0442\u043d\u0435 \u043f\u043e\u0448\u0438\u0459\u043a\u0435 \u0441\u0443 \u043a\u043e\u043c\u043f\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u0435<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-763965-identifier\">\u0415-\u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0430 \u0434\u043e\u043d\u043e\u0441\u0438 \u043c\u043d\u043e\u0433\u0435 \u043f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043a\u043e \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0446\u0435 \u0442\u0430\u043a\u043e \u0438 \u0437\u0430 \u043a\u0443\u043f\u0446\u0435, \u0430\u043b\u0438 \u043a\u0430\u0434\u0430 \u043d\u0430\u0440\u0443\u045f\u0431\u0438\u043d\u0435 \u0438\u043c\u0430\u0458\u0443 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0435, \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u043f\u043e\u0441\u0442\u0430\u0442\u0438 \u0432\u0435\u043e\u043c\u0430 \u043a\u043e\u043c\u043f\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u043e, \u043f\u043e\u0441\u0435\u0431\u043d\u043e \u043a\u043e\u0434 \u0432\u0435\u043b\u0438\u043a\u0438\u0445 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0430.<\/p><p class=\"theme-wp-block gb-responsive-678285-identifier\">\u041a\u0430\u0434\u0430 \u0441\u0435 \u043f\u0440\u043e\u043c\u0435\u043d\u0459\u0438\u0432\u0430 \u201e\u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u201c \u0434\u043e\u0434\u0430\u0458\u0435 \u0443 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u0443 \u043f\u043e\u0434\u0440\u0448\u043a\u0443, \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435 \u043c\u043e\u0436\u0435 \u043f\u043e\u0441\u0442\u0430\u0442\u0438 \u043f\u0440\u0430\u0432\u0438 \u043a\u043e\u0448\u043c\u0430\u0440 \u0430\u043a\u043e \u043d\u0438\u0441\u0442\u0435 \u0434\u043e\u0431\u0440\u043e \u043f\u0440\u0438\u043f\u0440\u0435\u043c\u0459\u0435\u043d\u0438.<\/p><p class=\"theme-wp-block gb-responsive-539497-identifier\">\u0423\u043a\u043e\u043b\u0438\u043a\u043e \u043d\u0438\u0441\u0442\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u0443 \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0443 \u0438 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u043f\u043e\u0441\u043b\u0438\u0442\u0438 \u0432\u0438\u0448\u0435\u0458\u0435\u0437\u0438\u0447\u043d\u0435 \u0437\u0430\u043f\u043e\u0441\u043b\u0435\u043d\u0435 \u0443 \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u043e\u0458 \u0441\u043b\u0443\u0436\u0431\u0438, \u201ePlug-and-Play\u201c \u0440\u0435\u0448\u0435\u045a\u0435 \u0458\u0435 \u043f\u043e\u043d\u043e\u0432\u043e \u043a\u043e\u0440\u0438\u0448\u045b\u0435\u045a\u0435 Amazon Pan-EU \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430, \u043a\u043e\u0458\u0438 \u0441\u0435 \u0431\u0430\u0432\u0438 \u043a\u0430\u043a\u043e \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u043e\u043c \u043f\u043e\u0434\u0440\u0448\u043a\u043e\u043c, \u0442\u0430\u043a\u043e \u0438 \u043f\u043e\u0432\u0440\u0430\u0442\u043e\u043c \u043d\u0430\u0440\u0443\u045f\u0431\u0438\u043d\u0430.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-136017-identifier\"><img decoding=\"async\" width=\"844\" height=\"446\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg\" alt=\"\u041a\u0430\u043a\u043e: \u041a\u0430\u043a\u043e \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043a\u043e\u0440\u0438\u0441\u0442\u0438\u0442\u0438 Amazon \u0437\u0430 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0443 \u0435\u043a\u0441\u043f\u0430\u043d\u0437\u0438\u0458\u0443!\" class=\"wp-image-11333\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-407x215.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3-768x406.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140804\/international_business3.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-525948-identifier\"><strong>\u0417\u0430\u0431\u043b\u0443\u0434\u0430 #8: \u0417\u0430 \u0441\u0432\u0430\u043a\u0443 \u043d\u043e\u0432\u0443 \u0437\u0435\u043c\u0459\u0443 \u0441\u0432\u0435 \u043c\u043e\u0440\u0430 \u0431\u0438\u0442\u0438 \u043f\u043e\u043d\u043e\u0432\u043e \u043f\u043e\u043a\u0440\u0435\u043d\u0443\u0442\u043e \u043e\u0434 \u043d\u0443\u043b\u0435<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-86067-identifier\">\u041e\u0442\u0432\u0430\u0440\u0430\u045a\u0435 \u043f\u043e\u0441\u043b\u0430 \u0443 \u043d\u043e\u0432\u043e\u0458 \u0437\u0435\u043c\u0459\u0438 \u043d\u043e\u0441\u0438 \u0441\u0430 \u0441\u043e\u0431\u043e\u043c \u043c\u043d\u043e\u0433\u0435 \u0431\u0430\u0440\u0438\u0458\u0435\u0440\u0435 \u0437\u0430 \u043d\u043e\u0432\u0430\u0458\u043b\u0438\u0458\u0435 \u043a\u043e\u0458\u0435 \u0442\u0440\u0435\u0431\u0430 \u043f\u0440\u0435\u0432\u0430\u0437\u0438\u045b\u0438. \u041e\u0432\u0435 \u0431\u0430\u0440\u0438\u0458\u0435\u0440\u0435 \u0437\u0430\u0458\u0435\u0434\u043d\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0459\u0430\u0458\u0443 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u0435 \u0442\u0440\u043e\u0448\u043a\u043e\u0432\u0435 \u043f\u0440\u043e\u043f\u0443\u0448\u0442\u0435\u043d\u0438\u0445 \u043f\u0440\u0438\u043b\u0438\u043a\u0430, \u043a\u043e\u0458\u0438 \u0431\u0438 \u043c\u043e\u0433\u043b\u0438 \u0441\u043f\u0440\u0435\u0447\u0438\u0442\u0438 \u0434\u0430 \u0441\u0435 \u043d\u0435\u043a\u0435 \u043d\u043e\u0432\u0435 \u0437\u0435\u043c\u0459\u0435 \u0443\u043e\u043f\u0448\u0442\u0435 \u0440\u0430\u0437\u043c\u0430\u0442\u0440\u0430\u0458\u0443.<\/p><p class=\"theme-wp-block gb-responsive-334931-identifier\">\u041a\u0430\u043a\u043e \u0441\u043c\u043e \u0432\u0435\u045b \u0432\u0438\u0434\u0435\u043b\u0438, \u0437\u0430\u0445\u0432\u0430\u0459\u0443\u0458\u0443\u045b\u0438 Amazon-\u0443, \u0432\u0435\u045b\u0438\u043d\u0430 \u043e\u0432\u0438\u0445 \u0431\u0430\u0440\u0438\u0458\u0435\u0440\u0430 \u0441\u0435 \u043f\u0440\u0435\u0432\u0430\u0437\u0438\u0452\u0435 \u043a\u043e\u043c\u0431\u0438\u043d\u043e\u0432\u0430\u045a\u0435\u043c FBA \u0438 BIL: \u0422\u0430\u0434\u0430 \u0441\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043c\u0438\u0440\u043d\u043e \u043e\u0434\u043b\u0443\u0447\u0438\u0442\u0438 \u0437\u0430 \u0435\u043a\u0441\u043f\u0430\u043d\u0437\u0438\u0458\u0443 \u043d\u0430 \u043d\u043e\u0432\u0435 Amazon \u0442\u0440\u0436\u0438\u0448\u0442\u0430 \u0438 \u0442\u0430\u043a\u043e \u0443\u0448\u0442\u0435\u0434\u0435\u0442\u0438 \u0432\u0435\u045b\u0438\u043d\u0443 \u043f\u043e\u0442\u0435\u0448\u043a\u043e\u045b\u0430.<\/p><p class=\"theme-wp-block gb-responsive-511064-identifier\">\u0410\u043a\u043e \u0441\u0442\u0435 \u0441\u0430\u0434\u0430 \u0443 \u0432\u0435\u0437\u0438 \u0441\u0430 \u0432\u0430\u0448\u043e\u043c \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u043c \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0441\u043a\u043e\u043c \u0435\u043a\u0441\u043f\u0430\u043d\u0437\u0438\u0458\u043e\u043c \u043c\u0430\u043b\u043e \u0441\u0430\u043c\u043e\u0443\u0432\u0435\u0440\u0435\u043d\u0438\u0458\u0438 \u0438 \u0437\u043d\u0430\u0442\u0435 \u0434\u0430 \u0432\u0430\u043c Amazon \u043c\u043e\u0436\u0435 \u0437\u043d\u0430\u0447\u0430\u0458\u043d\u043e \u043f\u043e\u043c\u043e\u045b\u0438 \u0443 \u0432\u0435\u045b\u0438\u043d\u0438 \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u0438\u0445 \u043a\u043e\u0440\u0430\u043a\u0430 (\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438, \u0446\u0435\u043d\u0435, \u043b\u043e\u0433\u0438\u0441\u0442\u0438\u043a\u0430, \u043a\u043e\u0440\u0438\u0441\u043d\u0438\u0447\u043a\u0430 \u043f\u043e\u0434\u0440\u0448\u043a\u0430), \u043c\u043e\u0436\u0434\u0430 \u045b\u0435\u0442\u0435 \u043c\u043e\u0440\u0430\u0442\u0438 \u0434\u0430 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u0435 \u0458\u043e\u0448 \u0434\u0432\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u045a\u0430 \u0430\u0441\u043f\u0435\u043a\u0442\u0430: \u043f\u0440\u0432\u043e \u0443\u043f\u0440\u0430\u0432\u043d\u0435 \u0438 \u043f\u043e\u0440\u0435\u0441\u043a\u0435 \u043f\u0440\u0438\u0458\u0430\u0432\u0435 \u043a\u043e\u0458\u0435 \u043c\u043e\u0440\u0430\u0458\u0443 \u0431\u0438\u0442\u0438 \u0441\u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0435, \u0443\u043a\u0459\u0443\u0447\u0443\u0458\u0443\u045b\u0438 \u0432\u0435\u043e\u043c\u0430 \u0430\u043a\u0442\u0443\u0435\u043b\u043d\u0443 <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=CELEX%3A02017L2455-20200818\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0414\u0438\u0440\u0435\u043a\u0442\u0438\u0432\u0443 \u043e \u043f\u043e\u0440\u0435\u0437\u0443 \u043d\u0430 \u0434\u043e\u0434\u0430\u0442\u0443 \u0432\u0440\u0435\u0434\u043d\u043e\u0441\u0442 2017\/2455<\/a>, \u0438 \u0434\u0440\u0443\u0433\u043e, \u043a\u0430\u043a\u043e \u0434\u0430 \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u0442\u0435 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u043c\u0430, \u0446\u0435\u043d\u0430\u043c\u0430 \u0438 \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u043e\u043c \u0437\u0430 \u0432\u0430\u0448 \u0434\u043e\u043c\u0430\u045b\u0438 Amazon \u043d\u0430\u043b\u043e\u0433, \u043a\u043e\u0458\u0438 \u045b\u0435 \u0437\u0430\u0442\u0438\u043c \u0431\u0438\u0442\u0438 \u043a\u043e\u0440\u0438\u0448\u045b\u0435\u043d \u043a\u0430\u043e \u0438\u0437\u0432\u043e\u0440 \u0437\u0430 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0443 \u0435\u043a\u0441\u043f\u0430\u043d\u0437\u0438\u0458\u0443.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-964757-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23140806\/Signature-Charles-dessin.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\u041e\u0432\u043e \u0458\u0435 \u0433\u043e\u0441\u0442\u0443\u0458\u0443\u045b\u0438 \u0447\u043b\u0430\u043d\u0430\u043a \u043e\u0434<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">\u0427\u0430\u0440\u043b\u0441 \u0411\u0430\u0440\u0430\u0442, CPO \u0438 \u043a\u043e\u043e\u0441\u043d\u0438\u0432\u0430\u0447 BeezUP<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>BeezUP \u0458\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0437\u0430 \u0443\u043f\u0440\u0430\u0432\u0459\u0430\u045a\u0435 \u043f\u043e\u0434\u0430\u0446\u0438\u043c\u0430 \u0443 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0435-\u0442\u0440\u0433\u043e\u0432\u0438\u043d\u0435 \u0438 \u0440\u0435\u0448\u0430\u0432\u0430 \u0438\u0437\u0430\u0437\u043e\u0432\u0435 \u0442\u0440\u0433\u043e\u0432\u0430\u0446\u0430, \u0431\u0440\u0435\u043d\u0434\u043e\u0432\u0430 \u0438 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0438\u0445 \u0430\u0433\u0435\u043d\u0446\u0438\u0458\u0430 \u0443 \u0432\u0435\u0437\u0438 \u0441\u0430 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stock.adobe.com \/ @ tampatra \u2013 stock.adobe.com \/ @motortion \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-trgovina je vi\u0161e nego ikad postala \u201emesto\u201c svetske trgovine: prodavci i kupci mogu sada biti jednako dobri direktni susedi kao \u0161to se mogu nalaziti i u suprotnim gradovima na globusu. Kao prodavac, ovaj me\u0111unarodni prodajni potencijal je ogroman, ali se mo\u017ee pokazati i kao slo\u017een i rizi\u010dan. Uistinu se stalno nagla\u0161ava koliko mo\u017ee biti te\u0161ko<\/p>\n","protected":false},"author":6,"featured_media":11324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530,1380],"tags":[],"class_list":["post-229476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to successfully use Amazon to expand internationally<\/title>\n<meta name=\"description\" content=\"\u0408\u043e\u0448 \u0443\u0432\u0435\u043a \u043d\u0435 \u043f\u043e\u0441\u043b\u0443\u0458\u0435\u0442\u0435 \u043c\u0435\u0452\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e? 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