{"id":229491,"date":"2021-10-12T06:59:00","date_gmt":"2021-10-12T06:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/"},"modified":"2021-10-12T06:59:00","modified_gmt":"2021-10-12T06:59:00","slug":"sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/","title":{"rendered":"\u0160est najve\u0107ih gre\u0161aka Amazon FBA i kako prodavci mogu uspe\u0161no da se kompenzuju"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-600339-identifier\">Prednosti usluge Fulfillment by Amazon (FBA) ve\u0107 smo \u010desto pominjali, a iskusni FBA trgovci znaju kako da profitiraju od gotovo beskona\u010dne baze kupaca onlajn giganta. Me\u0111utim, svake godine hiljade novih prodavaca na tr\u017ei\u0161tu osnivaju Amazon biznis \u2013 od kojih ve\u0107ina ne\u0107e pre\u017eiveti ni godinu dana. Amazon univerzum nemilosrdno ka\u017enjava FBA trgovce za gre\u0161ke, jer je pritisak konkurencije ogroman. Dobra vest: Upravo u prvoj godini prodajne karijere ve\u0107ina novajlija pravi iste gre\u0161ke, a one se lako mogu izbe\u0107i. Danas vam pokazujemo na \u0161ta treba da obratite pa\u017enju kako biste izbegli \u0161to vi\u0161e FBA gre\u0161aka.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-305755-identifier\">Top 6 najve\u0107ih gre\u0161aka Amazon FBA<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-257213-identifier\">FBA gre\u0161ka br. 1: Malo znanja, malo strategije, malo plana<\/h3><p class=\"theme-wp-block gb-responsive-253904-identifier\">Dugo se smatralo da je lako zara\u0111ivati novac ulaskom u biznis \u201eOnlajn trgovina\u201c preko <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Amazon FBA<\/a>. Sada se ve\u0107 u velikoj meri zna da prodaja preko Amazona nije nimalo jednostavna i zahteva iste poslovne ve\u0161tine kao i svaka druga kompanija. Pored toga, budu\u0107i trgovci bi trebali da imaju osnovno znanje o e-trgovini. Kako funkcioni\u0161e Amazon? Kako da prona\u0111em uspe\u0161ne proizvode? \u0160ta je tr\u017ei\u0161na analiza? Kako da postavim online reklame? <\/p><p class=\"theme-wp-block gb-responsive-212870-identifier\">Amazon FBA nije per se pogodan za po\u010detnike. Umesto da se upustite u posao bez razmi\u0161ljanja, preporu\u010duje se prvo pro\u0161irenje vlastitog znanja. Naravno, niko na po\u010detku ne mo\u017ee sve znati. Ali osnove bi trebale biti jasne, tako da mo\u017eete proceniti koje poslove mo\u017eete sami obaviti i gde vam je potrebna podr\u0161ka, na primer, od eksternih pru\u017eatelja usluga. Tako\u0111e, trebali biste napraviti plan i delovati strate\u0161ki. Ovaj vodi\u010d vam mo\u017eda mo\u017ee pomo\u0107i: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/konacni-vodic-za-amazon-fba-korak-po-korak-do-vlastitog-biznisa-ukljucujuci-kontrolnu-listu\/\">Ultimativni vodi\u010d za Amazon FBA: Korak po korak do vlastitog biznisa!<\/a><\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-970545-identifier\">FBA gre\u0161ka br. 2: Nedostatak tr\u017ei\u0161ne analize i istra\u017eivanja<\/h3><p class=\"theme-wp-block gb-responsive-727302-identifier\">I ovde va\u017ei: Odr\u017eavajte hladnu glavu. \u0160ta koristi ako ste stekli svo to znanje i razvili strategiju, a onda ne uspete jer ste ulo\u017eili premalo vremena i pa\u017enje u detaljnu tr\u017ei\u0161nu analizu ili u \u017eurbi naru\u010dite jeftin proizvod u velikim koli\u010dinama koji niko ne \u017eeli da kupi?<\/p><p class=\"theme-wp-block gb-responsive-428100-identifier\">Morate dobro poznavati tr\u017ei\u0161te i svoju ciljnu grupu. Samo tada \u0107ete biti u mogu\u0107nosti da lansirate pravi proizvod na optimalan na\u010din. Koji proizvod ima dobre \u0161anse da se proda (spoiler: obi\u010dno ne onaj koji vam se ba\u0161 dopada)? Kako bi trebale izgledati slike proizvoda? \u0160ta radi konkurencija u toj oblasti? Kako je strukturisan opis proizvoda sa psiholo\u0161kog aspekta prodaje? Sve su to pitanja koja \u0107e se postaviti pred vas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-24290-identifier\">FBA gre\u0161ka br. 3: Nema ulaganja, nema robe, nema reklame<\/h3><p class=\"theme-wp-block gb-responsive-478388-identifier\">Ispostavljam, da je tajming na po\u010detku daleko od optimalnog: Biznis jo\u0161 ne generi\u0161e prihode, ali tro\u0161kovi su tu. Ipak, ulaganja su neophodna \u2013 u novu robu, u reklamu, u slike proizvoda, u liste proizvoda. Lista je duga\u010dka.<\/p><p class=\"theme-wp-block gb-responsive-804258-identifier\">U isto vreme, ne biste trebali besciljno bacati novac kroz prozor. Prvo se pridr\u017eavajte gre\u0161aka br. 1 i 2, a zatim se posvetite ulaganju novca u va\u017ene stvari. U\u0161tedeti mo\u017eete na drugom mestu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-530554-identifier\">FBA gre\u0161ka br. 4: Pomo\u0107 nije dobrodo\u0161la<\/h3><p class=\"theme-wp-block gb-responsive-54623-identifier\">Ne upadajte u zamku u kojoj se mnogi prodavci na tr\u017ei\u0161tu na\u0111u na po\u010detku. \u017dele da krenu, visoko su motivisani i sve ih zanima. Istina je, me\u0111utim, da va\u0161 dan nema dovoljno sati da sve obavite sami. Potrebna vam je pomo\u0107 i ne mo\u017eete se istovremeno obu\u010diti u svim oblastima.<\/p><p class=\"theme-wp-block gb-responsive-854134-identifier\">Zato aktivno razmislite o tome gde va\u0161a radna snaga donosi najve\u0107u korist i koje stvari \u017eelite da delegirate, bilo agenciji, freelanceru ili softveru. Ponekad je tako\u0111e korisno razmeniti iskustva sa drugim Amazon FBA trgovcima. Iskustva morate sami ste\u0107i, ali na sajmovima i okupljanjima sre\u0107ete istomi\u0161ljenike koji imaju sli\u010dne probleme kao i vi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-774890-identifier\">FBA gre\u0161ka br. 5: Nedostatak kalkulacije cena<\/h3><p class=\"theme-wp-block gb-responsive-956647-identifier\">Na Amazonu cena igra klju\u010dnu ulogu. Iznena\u0111uju\u0107e je da mo\u017eete postaviti vi\u0161u cenu proizvoda na tr\u017ei\u0161tu nego na drugim portalima, ali unutar sistema algoritam ocenjuje, izme\u0111u ostalog, na osnovu cene, koliko dobro rangiraju va\u0161i proizvodi i da li \u0107ete sa svojom ponudom osvojiti <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-239844-identifier\">Konkuretnu cenu odre\u0111uju, stoga, konkretno, uspeh i neuspeh. Zbog toga morate stalno pratiti tr\u017ei\u0161nu situaciju i prilago\u0111avati cene svojih proizvoda. Za to postoje takozvani Repricer, koji vam olak\u0161avaju ovaj mukotrpan posao. SELLERLOGIC Repricer za Amazon automatski optimizuje va\u0161e cene 24\/7 i osigurava da svoju robu ne prodajete po najni\u017eoj, ve\u0107 po najvi\u0161oj mogu\u0107oj ceni. Pored toga, Repricer preuzima celu kalkulaciju cena na osnovu va\u0161ih tro\u0161kova proizvoda i \u017eeljene mar\u017ee.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-966475-identifier\">FBA gre\u0161ka br. 6: Ignorisanje gre\u0161aka Amazona<\/h3><p class=\"theme-wp-block gb-responsive-129469-identifier\">Iznena\u0111enje, \u010dak i e-trgovinskom gigantu se de\u0161avaju nezgode. Trgovci koji koriste Fulfillment by Amazon \u0161alju svoju robu u Amazon skladi\u0161te, gde se \u010duva dok ne do\u0111e do narud\u017ebine. Nakon toga, trgovinska platforma preuzima pakovanje i slanje, korisni\u010dku podr\u0161ku i upravljanje povratima. Ovaj proces je raznolik i slo\u017een. Upravo zbog toga mo\u017ee se desiti da proizvodi budu o\u0161te\u0107eni, izgubljeni ili da trgovcu na drugi na\u010din nastane \u0161teta.<\/p><p class=\"theme-wp-block gb-responsive-422385-identifier\">Kao vlasnik proizvoda imate pravo na naknadu. Na\u017ealost, Amazon u ve\u0107ini slu\u010dajeva ne vra\u0107a automatski svoje FBA gre\u0161ke. Kako je analiza mnogih razli\u010ditih FBA izve\u0161taja veoma naporan posao, mnogi prodavci na tr\u017ei\u0161tu jednostavno ignori\u0161u da na taj na\u010din gube prili\u010dno mnogo novca. U nastavku \u0107emo se stoga malo detaljnije osvrnuti na ovaj problem i prili\u010dno jednostavno re\u0161enje koje ne smanjuje va\u0161u profitabilnost niti prakti\u010dno poklanja novac koji vam pripada Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-445121-identifier\">Koje FBA gre\u0161ke se de\u0161avaju Amazonu tokom FBA procesa?<\/h2><p class=\"theme-wp-block gb-responsive-465022-identifier\">Grubo, najva\u017enije i za prodavca najrelevantnije gre\u0161ke u Amazon FBA procesu imaju tri razli\u010dita porekla:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-407426-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-168863-identifier\">Artikal postaje neprodan zbog kretanja u skladi\u0161tu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-19164-identifier\">Dogodi se gre\u0161ka prilikom prihvatanja ili obrade povratka.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-508510-identifier\">FBA naknade se pogre\u0161no obra\u010dunavaju.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-42894-identifier\">Izvor br. 1 i br. 2 dovode do gubitka robe i tako materijalne vrednosti pod nadzorom Amazona. Izvor br. 3 dovodi do toga da se trgovcu napla\u0107uje pogre\u0161an iznos.<\/p><p class=\"theme-wp-block gb-responsive-908468-identifier\"><strong>Artikal postaje neprodan zbog kretanja u skladi\u0161tu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-683361-identifier\">Bilo da je to zbog kretanja u skladi\u0161tu ili od strane kupca \u2013 \u010desto se de\u0161ava da do\u0111e do o\u0161te\u0107enja artikla. Kada se to dogodi, roba vi\u0161e ne mo\u017ee da se proda i Amazon uni\u0161tava artikal. On se odbija od zaliha.<\/p><p class=\"theme-wp-block gb-responsive-653506-identifier\">U kompleksnosti i \u017eurbi u centrima za otpremu mo\u017ee se desiti da se roba pogre\u0161no uni\u0161ti. Tako\u0111e, artikal se odbija od zaliha.<\/p><p class=\"theme-wp-block gb-responsive-236044-identifier\">Pored toga, artikli mogu jednostavno nestati. Za trgovca je to naravno frustriraju\u0107e, jer ne\u0107e mo\u0107i da proda robu. Tokom slede\u0107e inventure bi\u0107e utvr\u0111eno da postoji manjak i odgovaraju\u0107e \u0107e biti zabele\u017een.<\/p><p class=\"theme-wp-block gb-responsive-784426-identifier\">Sve do sada je ta\u010dno. Postoje\u0107i problemi \u0107e se pojaviti u razli\u010ditim FBA izve\u0161tajima. Me\u0111utim, ako pogo\u0111eni prodavac ne analizira te izve\u0161taje, ne\u0107e biti svestan svog gubitka. Jer Amazon retko vra\u0107a novac proaktivno.<\/p><p class=\"theme-wp-block gb-responsive-844295-identifier\"><strong>FBA gre\u0161ke prilikom povratka<\/strong><\/p><p class=\"theme-wp-block gb-responsive-855407-identifier\">Amazons fleksibilnost prema svojim kupcima je poznata. Na kraju krajeva, Jeff Bezos je izgradio svoju kompaniju strogo prema na\u010delu \u201ePo\u010dnite od kupca i radite unazad\u201c. Sada kupci tako\u0111e znaju da orijentacija na kupca na tr\u017ei\u0161tu (gotovo) nema granica i ne obra\u0107aju pa\u017enju na povratak proizvoda. Stoga se de\u0161ava da kupci prijave povratak i da im se novac vrati preko Amazona pre nego \u0161to je proizvod zapravo vra\u0107en. Amazon generalno \u010deka 45 dana na povratak. A nakon toga&#8230; ne de\u0161ava se ni\u0161ta.<\/p><p class=\"theme-wp-block gb-responsive-782253-identifier\">U normalnim okolnostima, za ova dva porekla bi automatski trebalo da se izvr\u0161i povra\u0107aj vrednosti zamene robe trgovcu. Me\u0111utim, to se de\u0161ava samo u retkim slu\u010dajevima. Trgovac ostaje bez robe nakon FBA gre\u0161ke, umesto da dobije povra\u0107aj vrednosti zamene.<\/p><p class=\"theme-wp-block gb-responsive-302646-identifier\"><strong>Pogre\u0161ke u obra\u010dunu FBA naknada<\/strong><\/p><p class=\"theme-wp-block gb-responsive-204707-identifier\">I skladi\u0161ne i tro\u0161kove dostave za FBA uslugu obra\u010dunavaju se na osnovu dimenzija i te\u017eine sme\u0161tenih artikala. Ako Amazon uzme pogre\u0161ne dimenzije kao osnovu za obra\u010dun, obra\u010dunavaju se prekomerne FBA naknade.<\/p><p class=\"theme-wp-block gb-responsive-458284-identifier\">Pored toga, postoje i neki drugi tipovi slu\u010dajeva, na primer, gre\u0161ke prilikom isporuke robe u skladi\u0161te. Verovatno\u0107a da ne primetite FBA gre\u0161ku je prili\u010dno visoka, jer Amazon obi\u010dno ne vra\u0107a novac proaktivno.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-966899-identifier layout-explore\">\n\n\t\t<div class=\"text-banner-cta text-banner-explore-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tIstra\u017eite SELLERLOGIC Lost &#038; Found punu uslugu\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tVa\u0161a Amazon naknade, obra\u0111ene od strane nas. Nova sveobuhvatna usluga.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-837400-identifier\">Koji artikli su podobni za povra\u0107aj FBA gre\u0161aka?<\/h3><p class=\"theme-wp-block gb-responsive-754265-identifier\">Slede\u0107i uslovi moraju biti ispunjeni da bi artikal bio podoban za povra\u0107aj:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-321394-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-147633-identifier\">Artikal mora biti registrovan za FBA u trenutku gubitka.<\/li>Artikal mora ispunjavati <a class=\"theme-wp-block\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200140860?language=de_DE&amp;ref=efph_200140860_cont_200213130\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">FBA zahteve i ograni\u010denja proizvoda<\/a> kao i <a class=\"theme-wp-block\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/201100890?language=de_DE&amp;ref=efph_201100890_cont_200213130\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pravila o zalihama<\/a>.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-974895-identifier\">Amazon ima plan isporuke sa ta\u010dnim podacima o artiklima i koli\u010dinama koji ste trebali da dostavite.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-651539-identifier\">Nedostaju\u0107i artikal nije predvi\u0111en za uni\u0161tavanje ili nije uni\u0161ten na va\u0161 zahtev.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-544155-identifier\">Artikal nije o\u0161te\u0107en i nije ga o\u0161tetio kupac.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-441515-identifier\">Va\u0161 prodavac ra\u010dun nije bio blokiran u trenutku podno\u0161enja zahteva za povra\u0107aj.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-383006-identifier\">Koji izve\u0161taji moraju biti provereni za FBA povra\u0107aj gre\u0161ke?<\/h3><p class=\"theme-wp-block gb-responsive-306571-identifier\">U ukupnom broju potrebni su vam podaci iz oko 12 razli\u010ditih izve\u0161taja kako biste kontrolisali svoj celokupni inventar u vezi sa tim da li su svi artikli, povratne informacije i povra\u0107aji zabele\u017eeni. Samo tako mo\u017eete prona\u0107i gre\u0161ke u vezi sa narud\u017ebinama, kao \u0161to su povra\u0107aji koji vam kao prodavcu nisu vra\u0107eni, jer roba od kupca nije zabele\u017eena nakon 45 dana. Ovdje se samo primerima bavimo nekim scenarijima.<\/p><p class=\"theme-wp-block gb-responsive-933124-identifier\"><strong>Povra\u0107aj za neprodate artikle zbog krivice Amazona<\/strong><\/p><p class=\"theme-wp-block gb-responsive-711461-identifier\">Sve povratne informacije primljene od Amazona mo\u017eete pregledati u izve\u0161taju \u201ePovratne informacije o robi\u201c (Izve\u0161taji > Isporuka od Amazona > Povratne informacije o robi) u Seller Central. Ako je u koloni \u201eStanje artikla\u201c status \u201eO\u0161te\u0107en\u201c ili \u201eO\u0161te\u0107en tokom transporta\u201c, imate pravo na naknadu.<\/p><p class=\"theme-wp-block gb-responsive-25708-identifier\">Sada morate proveriti da li je slu\u010daj koji je prijavio Amazon ve\u0107 vra\u0107en. Da biste to uradili, potra\u017eite u izve\u0161taju \u201ePovra\u0107aji\u201c (Izve\u0161taji > Isporuka od Amazona > Povra\u0107aji) Amazon broj narud\u017ebine sa identifikovanim slu\u010dajem naknade i proverite da li je povra\u0107aj ve\u0107 izvr\u0161en.<\/p><p class=\"theme-wp-block gb-responsive-133830-identifier\">Ako nije zabele\u017een povra\u0107aj, morate dostaviti podatke o identifikovanom slu\u010daju Amazonu putem Seller Central. Me\u0111utim, obratite pa\u017enju da podnesete zahteve na vreme. Neki od njih imaju \u201erok\u201c od 90 dana.<\/p><p class=\"theme-wp-block gb-responsive-177146-identifier\"><strong>Povra\u0107aj za artikle koji nisu vra\u0107eni<\/strong><\/p><p class=\"theme-wp-block gb-responsive-861678-identifier\">\u201eIstekli\u201c, tj. povratni zahtevi stariji od 45 dana, za koje je kupac ve\u0107 dobio povra\u0107aj, ali roba nije vra\u0107ena, mo\u017eete prona\u0107i u izve\u0161taju o Amazon PDV transakcijama. Da biste to uradili, otvorite izve\u0161taj \u201eIzve\u0161taji > Isporuka od Amazona > Izve\u0161taj o Amazon PDV transakcijama\u201c i preuzmite ga. Narud\u017ebine koje su poslate putem FBA mo\u017eete prona\u0107i u koloni SALES_CHANNEL pod AFN.<\/p><p class=\"theme-wp-block gb-responsive-234991-identifier\">U listi sada mo\u017eete filtrirati povra\u0107aje za koje nema povratka (samo REFUND, ali nema RETURN pod TRANSACTION_TYPE).<\/p><p class=\"theme-wp-block gb-responsive-174310-identifier\">Proverite sada sortirane Transaction Event IDs (broj narud\u017ebine) nakon povra\u0107aja. Ove informacije mo\u017eete prona\u0107i pod Izve\u0161taji > Isporuka od Amazona > Povra\u0107aji. Ako ni nakon 50 dana nema povra\u0107aja, mo\u017eete prijaviti slu\u010daj putem Seller Central i zahtevati povra\u0107aj.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-299385-identifier\">Kako Amazon izra\u010dunava povra\u0107aj FBA gre\u0161aka?<\/h3><p class=\"theme-wp-block gb-responsive-782435-identifier\">Da biste odredili procenjenu prodajnu cenu za artikl koji se vra\u0107a, Amazon upore\u0111uje razli\u010dite indikatore zbog velikih oscilacija cena. Ovi indikatori su:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-879318-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-566448-identifier\">Prose\u010dna cena po kojoj ste prodavali artikl u poslednjih 18 meseci na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-257232-identifier\">Der durchschnittliche Preis, zu dem andere Verk\u00e4ufer den gleichen Artikel im selben Zeitraum verkauft haben.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-602963-identifier\">Trenutna ili prose\u010dna cena koju ste postavili za isti artikl na Amazonu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-473699-identifier\">Trenutna prodajna cena za isti artikl od drugih trgovaca na Amazonu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-397220-identifier\">Ako i dalje nema dovoljno informacija, Amazon dodeljuje procenjenu prodajnu cenu sli\u010dnog proizvoda.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-20323-identifier\">Kako postupiti kada Amazon odbije zahtev za povra\u0107aj?<\/h3><p class=\"theme-wp-block gb-responsive-600612-identifier\">Ako Amazon odbije slu\u010daj, imate mogu\u0107nost prigovora. Pa\u017eljivo pregledajte osnovu odbijanja i proverite da li ste dostavili sve potrebne informacije Amazonu. Koje informacije jo\u0161 mo\u017eete dostaviti i da li se razlog odbijanja poklapa sa va\u0161im originalnim zahtevom?<\/p><p class=\"theme-wp-block gb-responsive-465049-identifier\">Mo\u017ee se dogoditi da Amazon odbije ponovnu procenu artikla, iako je niste tra\u017eili, ali da vam se FBA takse ispravno obra\u010dunavaju na osnovu dostupnih dimenzija. U takvim slu\u010dajevima ne mo\u017eete u\u010diniti mnogo vi\u0161e osim da ostanete uporniji, ali ljubazni.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-688483-identifier\">Rundum-sorglos-Paket: SELLERLOGIC Lost &#038; Found Full-Service<\/h3><p class=\"theme-wp-block gb-responsive-348561-identifier\">Vreme potrebno za sastavljanje izve\u0161taja i otvaranje slu\u010dajeva obi\u010dno nije ekonomski isplativo. Zapamtite da svoju vreme investirate tamo gde \u0107e vam najvi\u0161e koristiti. A to sigurno nije u mukotrpnom pore\u0111enju FBA izve\u0161taja.<\/p><p class=\"theme-wp-block gb-responsive-191969-identifier\">Da biste ipak dobili svoj te\u0161ko zara\u0111eni novac, SELLERLOGIC je razvio automatizovano re\u0161enje koje vam potpuno olak\u0161ava posao: <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-lost-and-found\/\">SELLERLOGIC Lost &#038; Found Full-Service<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-824702-identifier\">Ovaj softver analizira podatke iz va\u0161ih FBA izve\u0161taja u pozadini i automatski prepoznaje gore pomenute FBA gre\u0161ke. Svaka upadljiva transakcija se bele\u017ei kao poseban slu\u010daj, tako da mo\u017eete pratiti sve informacije ako je potrebno. Pojedina\u010dni slu\u010dajevi su lako razumljivi, tako da svaki trgovac u svakom trenutku razume za koju vrstu gre\u0161ke je koja suma povra\u0107aja ostvarena.<\/p><p class=\"theme-wp-block gb-responsive-174191-identifier\">SELLERLOGIC se tako\u0111e brine o podno\u0161enju zahteva i komunikaciji sa Amazonom, kao i o eventualnim dodatnim pitanjima, ukoliko do\u0111e do problema sa povra\u0107ajem. Ne morate ni\u0161ta raditi i mo\u017eete bolje iskoristiti svoje vreme.<\/p>\t\t<div  class=\"theme-wp-block theme-block-user-card is-style-default gb-responsive-identifier-310798 theme-block-user-card\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"card-user-head\">\n\t\t\t\t<div class=\"card-user-avatar\">\n\t\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142733\/sandra-schriewer-raute.png);\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"wrap-title\">\n\t\t\t\t\t<div class=\"card-user-name\">\n\t\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t\t<h3 class=\"heading-text\">Sandra Schriewer<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"card-user-position\">\n\t\t\t\t\t\t\t<div class=\"card-text\">Direktor \u201eSamtige Haut\u201c<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"card-user-quote-icon\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"card-user-text\">\n\t\t\t\t<div class=\"card-text\"><p>SELLERLOGIC Lost &amp; Found je na dva na\u010dina nezamenljiv za svakog FBA trgovca: s jedne strane prikazuje povra\u0107aje od Amazona za koje niste ni znali. S druge strane, \u0161tedi neverovatno mnogo vremena za istra\u017eivanje i obradu slu\u010dajeva, tako da se mogu s dobrim razlogom posvetiti svom poslu.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-212984-identifier\">Tako da vam zahvaljuju\u0107i SELLERLOGIC Lost &#038; Found Full-Service nijedan od va\u0161ih zahteva za povra\u0107aj vi\u0161e ne\u0107e biti izgubljen. Sada se besplatno prijavite i danas primite prve povra\u0107aje.<\/p><div class=\"theme-wp-block wp-block-buttons gb-responsive-236292-identifier is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"theme-wp-block wp-block-button desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-745230-identifier\"><a data-layer-button-text=\"Sada se registrujte\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-lost-and-found\/\">Sada se registrujte<\/a><\/div><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-540618-identifier\">\u010cesto postavljana pitanja<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1727869085032\"><strong class=\"schema-faq-question\"><strong>Koje Amazon FBA gre\u0161ke postoje?<\/strong><\/strong> <p class=\"schema-faq-answer\">Postoji \u010ditav niz razli\u010ditih gre\u0161aka koje Amazon mo\u017ee napraviti tokom FBA procesa. Najva\u017enije gre\u0161ke dolaze iz oblasti isporuke, inventara i povratka. Pregled mo\u017eete prona\u0107i ovde: <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-lost-and-found\/\">Vrste slu\u010dajeva<\/a>. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727869092029\"><strong class=\"schema-faq-question\"><strong>Koje Amazon FBA iskustvo imaju drugi trgovci?<\/strong><\/strong> <p class=\"schema-faq-answer\">Gotovo da je postalo sport me\u0111u profesionalnim prodavcima na tr\u017ei\u0161tu da se \u017eale na isporuku sa Amazonom. I nije ni \u010dudo, jer je frustriraju\u0107e i skupo kada Amazon kupcu, na primer, vrati novac za povrat, iako vra\u0107ena roba jo\u0161 uvek nije stigla nazad u skladi\u0161te \u2013 i mo\u017eda nikada ne\u0107e. Sve u svemu, FBA program je za Amazon trgovce, prema na\u0161im iskustvima, velika pomo\u0107, jer ne mora da se gradi sopstvena, slo\u017eena i skupa logistika. <\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727869108281\"><strong class=\"schema-faq-question\"><strong>Zara\u0111ivanje novca sa Amazon FBA \u2013 kakva iskustva imaju trgovci?<\/strong><\/strong> <p class=\"schema-faq-answer\">Zara\u0111ivanje za \u017eivot putem online biznisa je lak\u0161e re\u0107i nego u\u010diniti. I pored mnogih obe\u0107anja samozvanih gurua na YouTube-u, potrebno je dobro znanje o e-trgovini i malo poslovne ve\u0161tine da bi se profitabilno prodavalo na Amazonu. Pre svega, mnogi prodavci se \u017eale na visok pritisak konkurencije \u2013 i u pravu su. Prona\u0107i svoju profitabilnu ni\u0161u je te\u017eak posao i zahteva malo sre\u0107e.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-481432-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 2rogan \u2013 stock.adobe.com \/ \u00a9 Jan \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Prednosti usluge Fulfillment by Amazon (FBA) ve\u0107 smo \u010desto pominjali, a iskusni FBA trgovci znaju kako da profitiraju od gotovo beskona\u010dne baze kupaca onlajn giganta. Me\u0111utim, svake godine hiljade novih prodavaca na tr\u017ei\u0161tu osnivaju Amazon biznis \u2013 od kojih ve\u0107ina ne\u0107e pre\u017eiveti ni godinu dana. Amazon univerzum nemilosrdno ka\u017enjava FBA trgovce za gre\u0161ke, jer je<\/p>\n","protected":false},"author":8,"featured_media":54392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521,1380],"tags":[],"class_list":["post-229491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ovo su top 6 najve\u0107ih gre\u0161aka na Amazon FBA<\/title>\n<meta name=\"description\" content=\"Svaki po\u010detak je te\u017eak. 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Das ist ganz normal. 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With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/kateryna-kogan\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869085032","position":1,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869085032","name":"Koje Amazon FBA gre\u0161ke postoje?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Postoji \u010ditav niz razli\u010ditih gre\u0161aka koje Amazon mo\u017ee napraviti tokom FBA procesa. Najva\u017enije gre\u0161ke dolaze iz oblasti isporuke, inventara i povratka. Pregled mo\u017eete prona\u0107i ovde: <a href=\"#[pref-link id=58 pref-lang=sr]\">Vrste slu\u010dajeva<\/a>.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869092029","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869092029","name":"Koje Amazon FBA iskustvo imaju drugi trgovci?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Gotovo da je postalo sport me\u0111u profesionalnim prodavcima na tr\u017ei\u0161tu da se \u017eale na isporuku sa Amazonom. I nije ni \u010dudo, jer je frustriraju\u0107e i skupo kada Amazon kupcu, na primer, vrati novac za povrat, iako vra\u0107ena roba jo\u0161 uvek nije stigla nazad u skladi\u0161te \u2013 i mo\u017eda nikada ne\u0107e. Sve u svemu, FBA program je za Amazon trgovce, prema na\u0161im iskustvima, velika pomo\u0107, jer ne mora da se gradi sopstvena, slo\u017eena i skupa logistika.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869108281","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/sest-najvecih-gresaka-amazon-fba-i-kako-prodavci-mogu-uspesno-da-se-kompenzuju\/#faq-question-1727869108281","name":"Kako trgovci zara\u0111uju novac sa Amazon FBA \u2013 koje su njihove iskustva?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Zara\u0111ivanje za \u017eivot putem online biznisa je lak\u0161e re\u0107i nego u\u010diniti. I pored mnogih obe\u0107anja samoproklamovanih gurua na YouTube-u, potrebno je duboko znanje o e-trgovini i odre\u0111ena poslovna ve\u0161tina da bi se profitabilno prodavalo na Amazonu. Mnogi prodavci se \u017eale na visok pritisak konkurencije \u2013 i u pravu su. Prona\u0107i svoju profitabilnu ni\u0161u je te\u017eak posao i zahteva malo sre\u0107e.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229491"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/54392"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}