
{"id":229494,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/","title":{"rendered":"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za Buy Box profit"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">Studija \u201eEmpirijska analiza algoritamskog odre\u0111ivanja cena na Amazon Marketplace\u201c Northeastern University Boston* utvrdila je kako online trgovci koriste Repricer, koje su njihove strategije cena i koliko je Repricer rasprostranjeno na Amazonu. Istra\u017eiva\u010dki tim je odabrao Amazon jer je ovaj online gigant postao najve\u0107e tr\u017ei\u0161te na svetu za online trgovce iz SAD-a, Evrope i Azije.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">Tokom perioda od \u010detiri meseca, istra\u017eiva\u010dki tim je prikupio javne podatke o skoro 1.700 bestseler proizvoda na Amazonu. Na taj na\u010din su identifikovani 500 online trgovaca koji vrlo verovatno koriste Repricer. Nakon toga, razvijene su metode za studiju kako bi se prepoznali i analizirali algoritmi odre\u0111ivanja cena, kao i pona\u0161anje Repricer na tr\u017ei\u0161tu. Tim za istra\u017eivanje prou\u010davao je karakteristike online trgovaca i karakterizovao uticaje strategija ponovnog odre\u0111ivanja cena na dinamiku tr\u017ei\u0161ta.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Ko na ovom mestu treba jo\u0161 jedan mali kurs osve\u017eenja, mo\u017ee prona\u0107i sve o temi: \u201e<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvecih-gresaka-u-ponovnom-odredivanju-cena\/\">\u0160ta je zapravo ponovno odre\u0111ivanje cena i kojih 14 najve\u0107ih gre\u0161aka trgovci treba da izbegavaju?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Teorijski kupac se kre\u0107e bez Prime naloga<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">Iako ameri\u010dki koncern Amazon \u0161irom sveta ima\u00a0<a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 miliona Prime korisnika<\/a>, istra\u017eiva\u010di sa Northeastern University Boston su prilikom prikupljanja podataka odlu\u010dili da koriste nalog korisnika bez Prime-a.\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA isporuka ima veliki uticaj na dodelu Buy Box-proporcija<\/a>. Iz perspektive nau\u010dnika, ponude online trgovaca koji ne nude Prime isporuku verovatno bi bile isklju\u010dene od strane Amazon algoritma. To bi zna\u010dajno promenilo rezultate studije.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">\u0160ta odmah upada u o\u010di istra\u017eiva\u010dkom timu?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">Tokom studije, nau\u010dnici su mogli primetiti da online trgovci koji koriste Repricer deluju uspe\u0161nije od prodavaca koji ga nemaju. Prva grupa prodavaca nudi manje proizvoda, ali dobija znatno vi\u0161e povratnih informacija od kupaca. To ukazuje na to da se time posti\u017ee mnogo ve\u0107i obim prodaje.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pored toga, online trgovci sa Repricer \u010de\u0161\u0107e osvajaju Buy Box, iako ne nude najni\u017eu cenu. Istra\u017eiva\u010di su tako\u0111e primetili da poku\u0161aj da se osvoji\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a>\u00a0najni\u017eom cenom dovodi do zna\u010dajnih oscilacija cena kod pojedina\u010dnih ponuda. To ponovo zbunjuje kupce i dovodi do nezadovoljstva kupaca.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Sa\u017eetak rezultata studije<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tokom posmatranja\u00a0<strong>samo 13% ponuda ima stati\u010dnu cenu u Buy Box.<\/strong><strong> Me\u0111utim, 50% proizvoda bele\u017ei vi\u0161e od 14 promena dnevno<\/strong><strong>.<\/strong>\u00a0<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Citat iz studije Northeastern Boston University o kori\u0161\u0107enju Repricer na Amazonu\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-studija-citati-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prodavac koji osvoji Buy Box ostaje konstantan kod 31% bestseler artikala. Za ostatak ponude na Amazonu, Buy Box pobednici i njihove cene su veoma dinami\u010dni. Neki proizvodi prolaze kroz nekoliko stotina prilago\u0111avanja cena dnevno.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Samo 60% najboljih prodavaca osvoji Buy Box.<\/strong>\u00a0Ukratko, rezultati studije pokazuju da NIJE SAMO cena odlu\u010duju\u0107a pri dodeli Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Za zna\u010dajne rezultate, istra\u017eiva\u010dki tim je uzeo u obzir cenu, povratne informacije prodavaca i broj povratnih informacija \u2013 oni tako\u0111e imaju uticaj na dodelu Buy Box proporcija. Prema Amazonu i na osnovu posmatranja mnogih online trgovaca, me\u0111utim, dodatni faktori kao \u0161to su obim prodaje, vreme reakcije, pravovremena isporuka itd. su odlu\u010duju\u0107i pri dodeli Buy Box. Ovi faktori nisu mogli biti merjeni u okviru studije i stoga nisu deo rezultata studije.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tokom perioda posmatranja, istra\u017eiva\u010di su testirali teoriju da najni\u017ea cena 100% osvoja Buy Box. To se de\u0161ava samo u 50-60% slu\u010dajeva.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Citat iz studije Northeastern Boston University o kori\u0161\u0107enju Repricer na Amazonu\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-studija-citati-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prilikom ponderisanja faktora koji su tokom posmatranja\u00a0<strong>bili odgovorni za osvajanje Buy Box, \u201cRazlika cene u odnosu na najni\u017eu\u201d i \u201cRacija cene u odnosu na najni\u017eu\u201d<\/strong>\u00a0dobile su najvi\u0161e vrednosti \u2013 0,36 i 0,33.\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ispunjeno-od-strane-amazona-za-koga-je-amazon-fba-pogodan\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kori\u0161\u0107enje FBA<\/a>\u00a0uzeto je u obzir sa vredno\u0161\u0107u od samo 0,02. Ova ponderacija je isklju\u010divo rezultat toga \u0161to za odabrani nalog korisnika bez Prime-a, FBA ponuda ne igra veliku ulogu.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Naj\u010de\u0161\u0107e kori\u0161\u0107ene strategije cena su: najni\u017ea ili druga najni\u017ea cena u odnosu na Amazon.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Naj\u010de\u0161\u0107e primenjena strategija cena je biti ispod najni\u017ee cene.<\/strong>\u00a0Tokom prikupljanja podataka, Amazon je tako\u0111e analiziran kao online trgovac. Rezultati jasno pokazuju,\u00a0<a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">da Amazon ne mora nu\u017eno biti ispod cena drugih prodavaca.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Uloga Amazona kao prodavca:<\/strong>\u00a0Amazon i dalje dominira tr\u017ei\u0161tem na svojoj platformi i nudi tokom perioda posmatranja oko 75% svih najprodavanijih proizvoda. Kada Amazon konkuri\u0161e sa &#8220;ne-Repricer-trgovcima&#8221;, online gigant zauzima top pozicije u 96% slu\u010dajeva. Kada se Buy Box za odre\u0111ene artikle zauzima od strane &#8220;_Repricer-prodavaca&#8221;, Amazon se u 88% slu\u010dajeva nalazi me\u0111u top 5 prodavaca.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za osvajanje Buy Box\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-studija-citati-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Obi\u010dno razlika u ceni izme\u0111u Amazona i slede\u0107e najni\u017ee cene iznosi oko 15-30%. Istra\u017eiva\u010di smatraju da je to rezultat naknada koje trgovci moraju pla\u0107ati Amazonu.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tokom studije ponovo je postalo jasno da online trgovci koji koriste Repricer fokusiraju na relativno mali broj proizvoda koje mogu kupovati u velikim koli\u010dinama po niskim maloprodajnim cenama.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Online trgovci koji koriste Repricer dobijaju znatno vi\u0161e povratnih informacija<\/strong>\u00a0nego &#8220;ne-Repricer-trgovci&#8221;. Za to mogu postojati dva razloga: Prvo, ovi prodavci imaju mnogo ve\u0107i obim prodaje nego &#8220;ne-Repricer-trgovci&#8221;. Drugo, uspe\u0161ni prodavci aktivnije pristupaju prikupljanju\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/5-saveta-za-suocavanje-sa-negativnim-recenzijama-kako-poboljsati-vasu-komunikaciju-sa-kupcima\/\" target=\"_blank\" rel=\"noreferrer noopener\">povratnih informacija od kupaca<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Na kraju:\u00a0<strong>Da li su Repricer-prodavci uspe\u0161niji u osvajanju Buy Box?<\/strong>\u00a0Istra\u017eivanje je pokazalo da je to zaista slu\u010daj: prodavci sa Repricer osvajaju Buy Box sa znatno ve\u0107om verovatno\u0107om. Studija je tako\u0111e pokazala da Repricer-prodavci \u010de\u0161\u0107e\u00a0<strong>nude vi\u0161u ili istu cenu za Buy Box nego trgovci koji se oslanjaju samo na najni\u017eu cenu.<\/strong>\u00a0Iako Repricer-prodavci ne nude najni\u017ee cene, uspevaju da osvoje Buy Box i generi\u0161u ve\u0107i prihod zahvaljuju\u0107i svojoj istoriji prodaje, povratnim informacijama kupaca i obimu prodaje.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">Fazit<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Kao \u0161to smo ve\u0107 izvestili, najni\u017ea cena na Amazonu nije garancija za osvajanje Buy Box \u2013\u00a0<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/pokrenite-sa-pravom-strategijom-cena-pronadite-strategiju-koja-zaista-odgovara-vasem-poslovanju-uz-sellerlogic-repricer-ukljucujuci-prakticne-primere\/\" target=\"_blank\" rel=\"noreferrer noopener\">vi\u0161e se radi o strategiji<\/a>. Studija Northeastern University Boston potvr\u0111uje da samo prodavci koji se bave najva\u017enijim metrikama Amazona, poznaju tr\u017ei\u0161te napamet i pravilno pozicioniraju svoje proizvode, mogu biti uspe\u0161ni na Amazonu. Kori\u0161\u0107enje Repricern spada u strategije uspe\u0161nih prodavaca. Pre svega kada se ne te\u017ei samo osvajanju Buy Box, ve\u0107 i prodaji po najboljoj mogu\u0107oj ceni. Ako trgovac konkuri\u0161e li\u010dno Amazonu, kori\u0161\u0107enje Repricern je od su\u0161tinskog zna\u010daja.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Pri izboru Repricer-a, Amazon trgovac ne mora samo uzeti u obzir prednosti i nedostatke pojedinih ponu\u0111a\u010da, ve\u0107 se mora baviti i odgovaraju\u0107om tehnologijom. Pravi se razlika izme\u0111u pravila zasnovanih i dinami\u010dkih Repricern. Ako \u017eelite da zadr\u017eite punu kontrolu nad svojom strategijom repricing-a, pravilo zasnovan Repricer je pravi proizvod \u2013 me\u0111utim, zahteva mnogo vremena. Dinami\u010dki Repricer prikuplja podatke, analizira ih i kontinuirano prilago\u0111ava strategiju repricing-a.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/optimizacija-cena-na-amazonu-5-razloga-zasto-je-repricer-nezamenljiv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dinami\u010dki Repricer su \u010desto profitabilniji<\/a>\u00a0\u2013 pravila se mogu me\u0111usobno sukobljavati i \u010desto dovode do toga da se cene samo smanjuju. Kod dinami\u010dkog odre\u0111ivanja cena, pravila odre\u0111uje i prilago\u0111ava sam Repricer \u2013 u zavisnosti od tr\u017ei\u0161ne situacije.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*Izvor: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Empirijska analiza algoritamskog odre\u0111ivanja cena na Amazon Marketplace-u.<\/a> Zbornik radova 25. me\u0111unarodne konferencije o svetskoj mre\u017ei.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Bildnachweis: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Studija \u201eEmpirijska analiza algoritamskog odre\u0111ivanja cena na Amazon Marketplace\u201c Northeastern University Boston* utvrdila je kako online trgovci koriste Repricer, koje su njihove strategije cena i koliko je Repricer rasprostranjeno na Amazonu. Istra\u017eiva\u010dki tim je odabrao Amazon jer je ovaj online gigant postao najve\u0107e tr\u017ei\u0161te na svetu za online trgovce iz SAD-a, Evrope i Azije. Tokom<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1479,1380],"tags":[],"class_list":["post-229494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sve-o-buy-box","category-saveti-i-trikovi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit<\/title>\n<meta name=\"description\" content=\"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit\" \/>\n<meta property=\"og:description\" content=\"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-20T12:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za Buy Box profit\",\"datePublished\":\"2020-03-20T12:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\"},\"wordCount\":1180,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg\",\"articleSection\":[\"Sve o Buy Box\",\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\",\"name\":\"Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg\",\"datePublished\":\"2020-03-20T12:37:00+00:00\",\"description\":\"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg\",\"width\":844,\"height\":443,\"caption\":\"Studie \u00fcber Repricer auf Amazon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sve o Buy Box\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/sve-o-buy-box\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za Buy Box profit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\",\"name\":\"Kateryna Kogan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g\",\"caption\":\"Kateryna Kogan\"},\"description\":\"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kateryna-kogan\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/kateryna-kogan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit","description":"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/","og_locale":"sr_RS","og_type":"article","og_title":"Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit","og_description":"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.","og_url":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2020-03-20T12:37:00+00:00","og_image":[{"width":844,"height":443,"url":"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg","type":"image\/jpeg"}],"author":"Kateryna Kogan","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Kateryna Kogan","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/"},"author":{"name":"Kateryna Kogan","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29"},"headline":"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za Buy Box profit","datePublished":"2020-03-20T12:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/"},"wordCount":1180,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg","articleSection":["Sve o Buy Box","\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438"],"inLanguage":"sr-RS"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/","url":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/","name":"Studija potvr\u0111uje vrednost Repricer-a za Buy Box profit","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg","datePublished":"2020-03-20T12:37:00+00:00","description":"Repricer-i se \u0161iroko koriste u e-trgovini. Ali koje metode vode do uspeha? Pro\u010ditajte rezultate studije sada.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon.jpg","width":844,"height":443,"caption":"Studie \u00fcber Repricer auf Amazon"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/repricer-na-amazonu-prema-studiji-ovo-su-najuspesnije-metode-za-buy-box-profit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sr\/"},{"@type":"ListItem","position":2,"name":"Sve o Buy Box","item":"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/sve-o-buy-box\/"},{"@type":"ListItem","position":3,"name":"Repricer na Amazonu: Prema studiji, ovo su najuspe\u0161nije metode za Buy Box profit"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sr\/#website","url":"https:\/\/www.sellerlogic.com\/sr\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sr\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sr\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29","name":"Kateryna Kogan","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b1a4f9ef60835296b004d2db2bcd5b25a5d473078b045f72df0f2e436f8959eb?s=96&d=mm&r=g","caption":"Kateryna Kogan"},"description":"Kateryna Kogan, Content Marketing Manager with a focus on SEO and detail. With over 15 years of experience in eCommerce, she conveys precise information in a targeted and understandable manner. Whether blog articles, product descriptions, or customer emails \u2013 her texts captivate and convince through clear structures and relevant added value. Thanks to her SEO expertise, she deliberately increases the visibility and conversion rates of her content.","sameAs":["https:\/\/www.linkedin.com\/in\/kateryna-kogan\/"],"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/kateryna-kogan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229494"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/2791"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}