{"id":229515,"date":"2025-02-17T12:47:15","date_gmt":"2025-02-17T12:47:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/"},"modified":"2025-02-17T12:47:15","modified_gmt":"2025-02-17T12:47:15","slug":"postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/","title":{"rendered":"Postanite Amazon prodavac: 3 strategije za dugoro\u010dni uspeh"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-449164-identifier\">Amazon je najve\u0107e digitalno tr\u017ei\u0161te na svetu. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\">51 % online kupaca<\/a> ne zapo\u010dinje svoju kupovinu na Google-u ili nekom online prodavnici, ve\u0107 direktno u pretra\u017eiva\u010du jednog trgovca \u2013 u gotovo svim slu\u010dajevima dakle na Amazonu. Gotovo svaki Nemac ima ili svoj Amazon nalog ili barem pristup jednom, na primer, kroz partnera ili porodicu. Ova ogromna baza kupaca dovodi do visokog pritiska konkurencije me\u0111u tre\u0107im trgovcima na platformi, ali tako\u0111e pru\u017ea i veliku priliku za pokretanje i uspe\u0161no razvijanje sopstvenog biznisa. Nije ni \u010dudo \u0161to svake godine hiljade ljudi \u017eele postati Amazon prodavci.<\/p><p class=\"theme-wp-block gb-responsive-983844-identifier\">Ovim \u010dlankom \u017eelimo vam ne samo olak\u0161ati prve korake na platformi, ve\u0107 vam tako\u0111e pru\u017eiti nekoliko strategija koje \u0107e vam pomo\u0107i da postavite temelje za va\u0161 dugoro\u010dni uspeh.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-794030-identifier\">Osnovno: Preduzetni\u0161tvo, prodav\u010dev nalog i dr.<\/h2><p class=\"theme-wp-block gb-responsive-988414-identifier\">Da biste profesionalni Amazon prodavac, prvo vam je potrebno registrovano <strong>preduzetni\u0161tvo<\/strong> i prodav\u010dev nalog. Iako je mogu\u0107e prodavati privatno na Amazonu, svi koji ozbiljno \u017eele da zapo\u010dnu online trgovinu ne\u0107e mo\u0107i da izbegnu poslovnu registraciju. Na sre\u0107u, to nije nikakva nau\u010dna fantastika i obi\u010dno se zavr\u0161ava za nekoliko minuta. Ve\u0107ina kancelarija za privredu tako\u0111e nudi odgovaraju\u0107e online alate. \u0160to se ti\u010de pravne forme, ve\u0107ina se odlu\u010duje za preduzetnika ili dru\u0161tvo gra\u0111anskih prava (GbR).<\/p><p class=\"theme-wp-block gb-responsive-614212-identifier\">Nakon toga morate popuniti takozvani <strong>upitnik za poresku registraciju<\/strong>, kako bi Poreska uprava mogla da klasifikuje va\u0161 projekat \u2013 to se tako\u0111e mo\u017ee uraditi online preko <a href=\"https:\/\/www.elster.de\/eportal\/start\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ELSTER<\/a>. Tako\u0111e \u0107ete dobiti svoj poreski broj i identifikacioni broj za PDV.<\/p><p class=\"theme-wp-block gb-responsive-489056-identifier\">Pored toga, trebali biste otvoriti <strong>poslovni ra\u010dun<\/strong>. To kao preduzetnik nije obavezno, ali poma\u017ee u pravilnom knjigovodstvu i poreski neophodnom razdvajanju privatnih i poslovnih uplata.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-19172-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolucioni\u0161ite svoje strategije ponovnog odre\u0111ivanja cena sa SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOsigurajte svoju 14-dnevnu besplatnu probu i po\u010dnite da maksimizujete svoje B2B i B2C prodaje danas. Jednostavna postavka, bez obaveza.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sr\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Saznajte vi\u0161e<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-210913-identifier\">Postavljanje Amazon prodav\u010devog naloga<\/h3><p class=\"theme-wp-block gb-responsive-389839-identifier\">U nastavku se nalazi detaljno uputstvo za postavljanje sopstvenog Amazon prodav\u010devog naloga.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-681634-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-60737-identifier\"><strong>Otvorite stranicu za registraciju<\/strong> <br>Posetite stranicu za registraciju na Amazonu i kliknite na \u201eProdajte sada\u201c.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-793276-identifier\"><strong>Prijavite se ili kreirajte novi nalog<\/strong><br>Amazon vas sada poziva da se prijavite. Mo\u017eete koristiti postoje\u0107i korisni\u010dki nalog, me\u0111utim, preporu\u010dujemo da odvojite privatne kupovine i poslovne prodaje i da kreirate novi nalog.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808827-identifier\"><strong>Odaberite vrstu naloga<\/strong><br>Odlu\u010dite se za odgovaraju\u0107u vrstu naloga: \n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607984-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-122728-identifier\">Profesionalni tarif \u2013 pogodan za sve koji \u017eele ozbiljno poslovati na Amazonu.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-440170-identifier\">Tarif za pojedina\u010dne prodavce \u2013 za one koji \u017eele prvo da testiraju biznis.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-312088-identifier\"><strong>Unesite sedi\u0161te preduze\u0107a<\/strong><br>Odaberite zemlju u kojoj je va\u0161e preduze\u0107e registrovano (npr. Nema\u010dka).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32304-identifier\"><strong>Unesite podatke o preduze\u0107u<\/strong><br>Unesite pravnu formu preduze\u0107a kao i zvani\u010dni naziv preduze\u0107a.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-508344-identifier\"><strong>Unesite podatke o pla\u0107anju<\/strong><br>Unesite potrebne informacije o pla\u0107anju, uklju\u010duju\u0107i: \n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-6287-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-87645-identifier\">Va\u0161 bankovni ra\u010dun,<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-380341-identifier\">adresa za fakturiranje,<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549976-identifier\">informacije o va\u0161oj kreditnoj kartici.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-454661-identifier\"><strong>Odredite opciju logistike<\/strong><br>Odlu\u010dite kako \u017eelite da \u0161aljete svoje proizvode: \n<ul class=\"wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-617901-identifier\">\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-34470-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Ispunjenje od strane Amazona<\/a> (FBA) \u2013 Amazon preuzima skladi\u0161tenje, isporuku i korisni\u010dku podr\u0161ku. Ova opcija je idealna za po\u010detnike.<\/li>\n<li class=\"desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-161101-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Ispunjenje od strane trgovca<\/a> (FBM) \u2013 Vi sami \u0161aljete robu. Ova metoda je pogodna za etablirane trgovce sa sopstvenim skladi\u0161tem i logistikom.<\/li>\n<\/ul>\n<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-193446-identifier\"><strong>Odredite naziv naloga<\/strong><br>Odaberite naziv za svoj prodav\u010dev nalog. Ovaj naziv \u0107e kasnije biti vidljiv na stranicama sa detaljima proizvoda.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-347218-identifier\"><strong>Unesite kontakt podatke<\/strong><br>Dodajte svoje kontakt podatke.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-469338-identifier\"><strong>Dokazivanje ekonomske ovla\u0161\u0107enosti<\/strong><br>Da biste dokazali da ste ovla\u0161\u0107eni da delujete u ime preduze\u0107a, morate imati odgovaraju\u0107e dokumente kao \u0161to je va\u0161a li\u010dna karta.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819082-identifier\"><strong>Izvr\u0161ite proveru identiteta<\/strong><br>Potvrdite svoj identitet putem SMS-a ili putem usluge povratnog poziva Amazona.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-183016-identifier\"><strong>Zavr\u0161ite registraciju<\/strong><br>Kliknite na \u201eZavr\u0161ite registraciju\u201c da biste kreirali svoj Amazon prodav\u010dev nalog. Napomena: Pre nego \u0161to mo\u017eete prodavati proizvode, Amazon \u0107e jo\u0161 jednom proveriti va\u0161e podatke i dokumente.<\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"7\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-991187-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-442959-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-867624-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-14596-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"8\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-361898-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-808981-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"9\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-798858-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-773138-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"10\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-655249-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938644-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"11\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-5347-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-784592-identifier\"><\/li><\/ol><\/div><div class=\"theme-block-list\"><ol start=\"12\" class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-725335-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662802-identifier\"><\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-830346-identifier\">Zatra\u017eite EORI i EAN brojeve<\/h3><p class=\"theme-wp-block gb-responsive-20976-identifier\">Najkasnije sada trebali biste se pobrinuti i za dva dodatna va\u017ena zahteva: EORI i EAN brojeve.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-941947-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-504354-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/wiki\/what-is-an-eori-number\/\">EORI broj<\/a> (Registracija i identifikacija ekonomskih operatera): Slu\u017ei za identifikaciju ekonomskih subjekata i od 2009. godine zamenjuje nema\u010dki carinski broj. Kao va\u017ean deo trgovine izme\u0111u zemalja EU i zemalja van EU, olak\u0161ava carinsku proceduru.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-842802-identifier\"><a href=\"https:\/\/www.gs1-germany.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EAN broj<\/a> (Evropski broj artikla): Kao i ISBN, EAN pripada brojevima za identifikaciju proizvoda koji se koriste za jedinstveno odre\u0111ivanje artikala i karakteristika proizvoda. EAN je osmostruki ili 13-znamenkasti broj, koji se obi\u010dno nalazi ispod barkoda na ambala\u017ei proizvoda. EAN se tako\u0111e koristi od strane Amazona za identifikaciju. Ili dobijate EAN od proizvo\u0111a\u010da postoje\u0107eg proizvoda (trgovinska roba) ili ga morate <a href=\"https:\/\/www.gs1-germany.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">sami zatra\u017eiti<\/a> za novi proizvod (privatna oznaka).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-991928-identifier\">Dodatni aspekti koje bi po\u010detnici trebali uzeti u obzir:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-256935-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-918511-identifier\">Impresum<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-315241-identifier\">Op\u0161ti uslovi poslovanja (AGB)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-400157-identifier\">Izjava o za\u0161titi podataka<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-533501-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\">Registracija brenda na Amazonu<\/a><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-747589-identifier\">LUCID registracijski broj (<a href=\"https:\/\/lucid.verpackungsregister.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Registar ambala\u017ee<\/a>)<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-400774-identifier\">Postati Amazon prodavac: Tro\u0161kovi<\/h2><p class=\"theme-wp-block gb-responsive-939915-identifier\">I prodava\u010dki ra\u010dun i prodaja proizvoda preko tr\u017ei\u0161ta nisu besplatni. Kolika je ta\u010dna suma, ne mo\u017ee se predvideti, jer igraju mnogi razli\u010diti aspekti ulogu. Profesionalni prodava\u010dki ra\u010dun ko\u0161ta fiksno 39 evra mese\u010dno. Pored toga, tu je i provizija za prodaju, koja se obra\u010dunava po prodatom artiklu i u ve\u0107ini kategorija proizvoda se kre\u0107e izme\u0111u 8 % i 15 %. Ta\u010dna visina mo\u017ee se pogledati ovde: <a href=\"https:\/\/sell.amazon.de\/preisgestaltung\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Provizija za prodaju po kategoriji<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-660555-identifier\">Dodatni tro\u0161kovi mogu nastati, na primer, ako kao Amazon prodavac koristite usluge koje dodatno nudi trgova\u010dka platforma \u2013 kao \u0161to je isporuka putem Amazona (FBA). Tako\u0111e, tro\u0161kovi dugoro\u010dnog skladi\u0161tenja, postavljanje velikih koli\u010dina ponuda ili marketin\u0161ke aktivnosti putem Amazon Advertising se dodatno napla\u0107uju.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-362299-identifier\">Dugoro\u010dno uspe\u0161no: Strategije cena za profesionalne trgovce<\/h2><div class=\"wp-block-image gb-responsive-674309-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-scaled.jpeg\" alt=\"Prodavati proizvode na Amazon tr\u017ei\u0161tu \u2013 to mo\u017ee teoretski svako.\" class=\"wp-image-80585\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14182642\/produkte-auf-amazon-marketplace-verkaufen-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-548020-identifier\">Postati Amazon prodavac zna\u010di imati visok kvalitet, jer samo ako imate kontrolu nad metrikama svog prodava\u010dkog ra\u010duna, algoritam \u0107e va\u0161e ponude oceniti kao dovoljno dobre da im dodeli Buy Box ili vrhunsku poziciju u rezultatima pretrage. Vi\u0161e o tome mo\u017eete saznati ovde: <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/najvazniji-amazon-kpi-evi-na-prvi-pogled-ove-metrike-bi-svakako-trebalo-da-razmatraju-prodavci\/\">Najva\u017eniji KPI-ovi za sve koji \u017eele postati Amazon trgovci<\/a>. Me\u0111utim, va\u017ean i \u010desto odlu\u010duju\u0107i faktor je cena proizvoda.<\/p><p class=\"theme-wp-block gb-responsive-897518-identifier\">Kalkulacija i odre\u0111ivanje cena su stoga izuzetno va\u017eni za dugoro\u010dni uspeh na Amazonu i za izgradnju ekonomski zdravog preduze\u0107a. Pri tome nije va\u017eno da li prodajete robu ili proizvode pod privatnom oznakom.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\"><strong>Dobro je znati: Tipovi proizvoda na Amazonu<\/strong><\/p><p class=\"theme-wp-block gb-responsive-452240-identifier\">Amazon osnovno razlikuje izme\u0111u dve razli\u010dite vrste proizvoda: robu (tako\u0111e nazvanu \u201eveliko trgovanje\u201c) i proizvode pod privatnom oznakom. Prvo se odnosi na obi\u010dno poznate brendove koji se prodaju od strane tre\u0107ih lica. To bi mogao biti, na primer, <a href=\"https:\/\/www.amazon.de\/Braun-Elektrorasierer-Barttrimmer-Ladestation-wiederaufladbar\/dp\/B0B3JB3KHW\/ref=sr_1_1_sspa?crid=TNYWW7MI1ENX&amp;dib=eyJ2IjoiMSJ9.u1ukIru9XS-_dXH5UiX0PXRk-wiNMwqPozdcSnlaVIwg1Qe3-GxlhQ5s-9wFQVDa7gbDXR0N3vLKkbQx_hl_sQwWK_XNPLLcjaBnMKn2KWQ4ZWStMGeRhxbOq9m4P2UKo5AGMDxQoz5l7LtmYnw9o1k_DiCAtS5EkjFy6cs5eCU65R1Bw7pAFN9QLLdWFTuNcrn-vaVF19DJ4_XrF_5N_y6GZonGuTKDxK5zgdG8tHx9wXmN5w4x5O-GV84e6OBzujs2DfxFAndG_8dsyk442vhCD80fyaOh7UHDjwfjkgQ.L4hnviu25biMi2an3loF8yYlmSJO9B_zd36MTp-zzzs&amp;dib_tag=se&amp;keywords=rasierer%2Bherren%2Belektrisch&amp;qid=1739281780&amp;sprefix=rasie%2Caps%2C160&amp;sr=8-1-spons&amp;ufe=app_do%3Aamzn1.fos.1d0000e1-44b8-40d1-a25b-0cacf650cfb8&amp;sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&amp;th=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">elektri\u010dni brija\u010d marke Braun<\/a>, koji ne prodaje (samo) stvarni vlasnik brenda, dakle Braun, ve\u0107 i drugi tre\u0107i trgovci koji imaju odgovaraju\u0107u prodajnu licencu. Svi prodavci istog proizvoda takmi\u010de se za Buy Box, \u017euti \u201eU korpu\u201c dugme na stranici proizvoda. Obi\u010dno samo jedna od ponuda dobija Buy Box i ostvaruje sve prodaje koje tokom tog perioda dolaze preko polja za kupovinu. To je oko 90 % svih prodaja. <br><br>Proizvodi pod privatnom oznakom, s druge strane, su takozvane vlastite marke, koje ekskluzivno nudi jedan prodavac. Po\u0161to postoji samo jedan trgovac, on obi\u010dno automatski dobija <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a>. Me\u0111utim, to ne zna\u010di da nema konkurencije. Ona se odvija samo na vi\u0161em nivou \u2013 u rezultatima pretrage. Za proizvode pod vlastitom markom posebno je va\u017eno posti\u0107i vrhunsku poziciju ovde, kako bi se postigla \u0161to ve\u0107a vidljivost prema kupcu koji pretra\u017euje.<\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-936644-identifier\">Kako za robu, tako i za proizvode pod privatnom oznakom, algoritam se oslanja na mnoge razli\u010dite faktore, kao \u0161to su ocena prodavca i stopa konverzije. Me\u0111utim, cena je od centralnog zna\u010daja, kako za osvajanje Buy Box, tako i za rangiranje na stranici rezultata pretrage. Bez odgovaraju\u0107e optimizacije cena nemate \u0161anse na Amazonu. U nastavku vam predstavljamo tri strategije cena koje \u0107e vam pomo\u0107i da osvojite Buy Box i pobolj\u0161ate vidljivost proizvoda.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-129941-identifier\">Buy Box strategija<\/h3><p class=\"theme-wp-block gb-responsive-107885-identifier\">Ovo je za mnoge, koji \u017eele postati Amazon prodavci i upravo zapo\u010dinju na trgova\u010dkoj platformi, verovatno najva\u017enija strategija. Jer ve\u0107ina \u0107e prvo imati <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-velproda-za-fba-i-fbm-prodavce-kako-funkcionise-velprodaska-trgovina\/\">proizvode na veliko<\/a> u svom asortimanu, po\u0161to proizvodi pod privatnom oznakom zahtevaju mnogo ve\u0107i trud i vi\u0161e rizika. Me\u0111utim, da bi se osvojila i zadr\u017eala Buy Box, potrebna je kontinuirana tr\u017ei\u0161na analiza i optimizacija cena.<\/p><p class=\"theme-wp-block gb-responsive-77273-identifier\"><strong>Cilj: <\/strong>Osvojiti i zadr\u017eati Buy Box<\/p><p class=\"theme-wp-block gb-responsive-474276-identifier\"><strong>Pristup:<\/strong><\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300249-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-643729-identifier\"><em>Pratiti cene konkurencije<\/em><br>Redovne analize cena konkurenata su esencijalne za odr\u017eavanje konkurentnosti. Utvrdite najni\u017eu cenu me\u0111u sli\u010dnim ponudama i prilagodite svoju prodajnu cenu u skladu s tim \u2013 bilo kroz uskla\u0111ivanje cena ili ciljano smanjenje.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431226-identifier\"><em>Prona\u0107i ravnote\u017eu izme\u0111u cene i profitne mar\u017ee<\/em><br>Smanjenje cene mo\u017ee pove\u0107ati va\u0161e \u0161anse za osvajanje Buy Box, ali previ\u0161e niske profitne mar\u017ee mogu u\u010diniti va\u0161e poslovanje neprofitabilnim. Izazov je prona\u0107i optimalnu cenu na kojoj \u0107ete osvojiti Buy Box, a da ne ugrozite svoju profitabilnost. Po\u0161to je ovaj proces \u010desto ru\u010dno zahtevan i podlo\u017ean gre\u0161kama, trebalo bi koristiti specijalizovani softver za to.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-89731-identifier\"><em>Testirati ciljana pove\u0107anja cena<\/em><br>Kada osvojite Buy Box, mo\u017ee biti korisno postepeno pove\u0107avati cenu. Cilj je otkriti maksimalnu mogu\u0107u prodajnu cenu uz koju \u0107ete i dalje zadr\u017eati Buy Box. To je mogu\u0107e samo kroz kontinuirani proces poku\u0161aja i gre\u0161aka.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-155292-identifier\">Uvek imajte na umu da cena nije jedini faktor za osvajanje Buy Box. Da biste ostali konkurentni, kao prodavac morate ispuniti visoke standarde performansi. To uklju\u010duje brze vreme isporuke, nisku stopu gre\u0161aka u narud\u017ebinama, kao i odli\u010dne povratne informacije kupaca.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-881433-identifier\">Push strategija<\/h3><p class=\"theme-wp-block gb-responsive-295087-identifier\">Ova optimizacija cena je prili\u010dno jednostavna, ali u izvr\u0161enju mo\u017ee biti izazovna. Prilago\u0111avate cene svojih proizvoda na osnovu prodajnih brojeva, kako biste ili pove\u0107ali svoj promet ili pove\u0107ali vidljivost. To se posti\u017ee pove\u0107anjem ili smanjenjem cena, u zavisnosti od obima prodaje i cilja.<\/p><p class=\"theme-wp-block gb-responsive-881805-identifier\">Tako mo\u017eete odr\u017eati optimalnu ravnote\u017eu izme\u0111u profitabilnosti i konkurentnosti, a istovremeno osigurati vidljivost na platformi. Po\u0161to morate paziti na novac na po\u010detku svog preduzetni\u0161tva, Push strategija je odli\u010dna, jer vam omogu\u0107ava da bolje iskoristite bud\u017eet koji imate na raspolaganju.<\/p><p class=\"theme-wp-block gb-responsive-846959-identifier\"><strong>Cilj: <\/strong>Kontrola bud\u017eeta<\/p><p class=\"theme-wp-block gb-responsive-310974-identifier\"><strong>Pristup: <\/strong>Smanjite cenu nakon odre\u0111enih pragova prodaje. Na primer, odobrite popust od 0,10 \u20ac nakon 10 prodatih jedinica i dodatnih 0,50 \u20ac nakon 20 prodatih jedinica. Tako strate\u0161ki koristite smanjenja cena i maksimizujete njihov efekat.<\/p><p class=\"theme-wp-block gb-responsive-740792-identifier\"><strong>Cilj:<\/strong> Pove\u0107anje prodaje tokom lansiranja proizvoda<\/p><p class=\"theme-wp-block gb-responsive-995038-identifier\"><strong>Pristup: <\/strong>Po\u0161to se radi o novom oglasu na Amazonu, vidljivost i prodaja su odgovaraju\u0107e slabi. Po\u010dnite sa relativno niskom prodajnom cenom i postepeno je pove\u0107avajte kada prodaja poraste \u2013 na primer, za 0,10 evra nakon pet prodaja i za 0,50 evra nakon deset prodaja. Nakon jo\u0161 20 prodaja, pove\u0107ajte cenu za 5 % svaki put, dok ne postignete \u017eeljenu cenu. Na ovaj na\u010din mo\u017eete postepeno pove\u0107avati mar\u017eu i rangiranje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-32138-identifier\">Strategija koja se primenjuje na vi\u0161e proizvoda<\/h3><p class=\"theme-wp-block gb-responsive-472389-identifier\">Iako prodavci proizvoda pod privatnom oznakom ne moraju da se bore za Buy Box, i dalje su izlo\u017eeni velikoj konkurenciji na stranici rezultata pretrage, gde se mnogi sli\u010dni proizvodi bore za pa\u017enju kupca. Vrhunska pozicija je ovde klju\u010dna za uspeh proizvoda. Odre\u0111ivanje cena je tako\u0111e esencijalno \u2013 kako za rangiranje, tako i za odluku o kupovini kupca. Kroz optimizaciju cena koja se primenjuje na vi\u0161e proizvoda mo\u017eete uskladiti svoje cene sa konkurencijom i odr\u017eati svoju konkurentnost.<\/p><p class=\"theme-wp-block gb-responsive-450967-identifier\"><strong>Cilj: <\/strong>Pove\u0107anje vidljivosti<\/p><p class=\"theme-wp-block gb-responsive-366878-identifier\"><strong>Pristup: <\/strong><\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-623604-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687180-identifier\"><em>Identifikovati relevantne konkurente<\/em><br>Redovno pretra\u017eujte rezultate pretrage za glavne klju\u010dne re\u010di va\u0161eg proizvoda kako biste prona\u0161li sli\u010dne ponude konkurenata. Zabele\u017eite odgovaraju\u0107e ASIN-ove.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-515112-identifier\"><em>Pratiti trendove cena<\/em><br>Analizirajte razvoj cena va\u0161ih konkurenata tokom du\u017eeg vremenskog perioda. Kontinuirano pra\u0107enje tr\u017ei\u0161ta poma\u017ee u ranom prepoznavanju obrazaca i promena u prilago\u0111avanju cena.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-624194-identifier\"><em>Strategijski prilagoditi cene<\/em><em><br><\/em>Postavite cenu za va\u0161 proizvod na osnovu va\u0161e analize tr\u017ei\u0161ta i cena konkurencije. Ako konkurenti, na primer, nude svoje proizvode 15 % jeftinije, mo\u017ee biti potrebno da prilagodite svoju cenu u skladu s tim ili \u010dak da je postavite malo ni\u017ee kako biste ostali konkurentni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-173280-identifier\"><em>Uzimati u obzir druge faktore<\/em><br>Pored odre\u0111ivanja cena, trebate obratiti pa\u017enju i na druge aspekte kao \u0161to su promocije, ocene kupaca i rangiranje proizvoda konkurencije. Atraktivan ukupni paket pove\u0107ava va\u0161e \u0161anse u konkurenciji.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-496823-identifier\"><em>Redovno ponavljati proces<\/em><em><br><\/em>Po\u0161to je Amazon tr\u017ei\u0161te podlo\u017eno stalnim promenama, neophodna je kontinuirana analiza i prilago\u0111avanje kako biste dugoro\u010dno osigurali svoju konkurentnost.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-207275-identifier\">Ru\u010dni vs. automatizovani pristup<\/h3><div class=\"wp-block-image gb-responsive-469284-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-scaled.jpeg\" alt=\"Prodaja na Amazonu: Prodaja na tr\u017ei\u0161tu je osnovno jednostavna, ali da biste bili uspe\u0161ni, potrebno je odre\u0111eno znanje. Amazon Seller University poma\u017ee u tome.\" class=\"wp-image-80603\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14183219\/verkaufen-bei-amazon-verkaufen-marktplatz-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-185778-identifier\">Za sve ove strategije va\u017ei jedno: morate neprekidno ponavljati prilago\u0111avanje cena, jer va\u0161i konkurenti rade isto. \u010cak i za male asortimane to \u0107e vas brzo preopteretiti \u2013 i oduzeti vam vreme za dalji razvoj va\u0161eg poslovanja.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-489405-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549007-identifier\"><strong>Intenzitet vremena i resursa:<\/strong> Kontinuirano pra\u0107enje prodajnih brojeva i tr\u017ei\u0161nih dinamika je veoma zahtevno. Tako\u0111e, zapo\u0161ljavanje radnika posebno za ovu svrhu samo preme\u0161ta problem i pored toga je skupo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780726-identifier\"><strong>Rizik od gre\u0161aka:<\/strong> Ru\u010dni pristup je tako\u0111e veoma sklon gre\u0161kama. Ne mo\u017eete imati pa\u017enju svuda. Verovatno je da \u0107ete propustiti kriti\u010dne prodajne trendove, \u0161to dovodi do pogre\u0161nih odluka o cenama.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410630-identifier\"><strong>Skalabilnost:<\/strong> \u0160to vi\u0161e proizvoda uklju\u010dite u svoj portfelj, to \u0107e biti nemogu\u0107ije ru\u010dno prilagoditi sve proizvode.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-452896-identifier\"><strong>Gubici u prometu i mar\u017eama:<\/strong> Na kraju, rizikujete zna\u010dajne finansijske gubitke sa isklju\u010divo ru\u010dnim pristupom, jer se lo\u0161e ili uop\u0161te neoptimizovani proizvodi jedva prodaju i ne ostvaruju odgovaraju\u0107e profitne mar\u017ee.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-599271-identifier\">Automatizovani pristup sa profesionalnim alatom kao \u0161to je <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer za Amazon<\/a> ima za vas mnoge prednosti.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-880935-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-139290-identifier\"><strong>Ve\u0107i promet i mar\u017ee<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-379220-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-396948-identifier\">Potisnite svoju konkurenciju dinami\u010dnim odre\u0111ivanjem cena koje vr\u0161i promene u realnom vremenu. Kompletno re\u0161enje neumorno radi za vas 365 dana u godini kako bi pove\u0107alo va\u0161 promet.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-529375-identifier\">Maksimizujte ne samo svoj promet, ve\u0107 i svoje mar\u017ee uz automatizovano prilago\u0111avanje cena.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-321335-identifier\"><strong>Procesi vo\u0111eni ve\u0161ta\u010dkom inteligencijom<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-25756-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-8224-identifier\">Ve\u0161ta\u010dkom inteligencijom vo\u0111eni Repricer kao \u0161to je SELLERLOGIC donosi bolje rezultate za va\u0161e preduze\u0107e u kra\u0107em vremenskom periodu.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-819198-identifier\">Izaberite izme\u0111u devet fleksibilnih strategija cena kako biste optimizovali svoj takti\u010dki pristup ili kreirajte svoju jedinstvenu strategiju.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-684628-identifier\"><strong>Efikasnost vremena i resursa<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-14716-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-424801-identifier\">Automatska prilago\u0111avanja cena u realnom vremenu, koja su uskla\u0111ena sa trenutnom tr\u017ei\u0161nom situacijom, \u0161tede vam mnogo vremena koje mo\u017eete iskoristiti na druge na\u010dine.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-866191-identifier\">Sa po\u010detnom cenom od 16 evra mese\u010dno, \u0161tedite mnogo novca sa SELLERLOGIC Repricer, jer ne morate zapo\u0161ljavati osoblje.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-820269-identifier\"><strong>Vi\u0161e od samo korisni\u010dke podr\u0161ke<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-846661-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-214741-identifier\">Korisni\u010dka podr\u0161ka SELLERLOGIC nije tu samo da re\u0161i eventualne probleme, ve\u0107 vas i savetuje o individualnim potrebama va\u0161eg preduze\u0107a. Na\u0161i stru\u010dnjaci su dobro upoznati sa konkurentnim Amazon poslovanjem i zajedno sa vama razvijaju strategije cena koje nadma\u0161uju va\u0161u konkurenciju.<\/li>\n<\/ul>\n<\/div><\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-10874-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tRevolucioni\u0161ite svoje strategije ponovnog odre\u0111ivanja cena sa SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tOsigurajte svoju 14-dnevnu besplatnu probu i po\u010dnite da maksimizujete svoje B2B i B2C prodaje danas. Jednostavna postavka, bez obaveza.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sr\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Saznajte vi\u0161e<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-280033-identifier\">Zaklju\u010dak: Postati uspe\u0161an Amazon prodavac<\/h2><p class=\"theme-wp-block gb-responsive-752694-identifier\">Ulazak kao Amazon prodavac nudi ogroman potencijal, ali je povezan sa izazovima. Konkurencija je velika, a odre\u0111ivanje cena igra centralnu ulogu u konkurenciji. Ko \u017eeli dugoro\u010dno biti uspe\u0161an, treba da se oslanja na promi\u0161ljene strategije i kontinuirano prati tr\u017ei\u0161te.<\/p><p class=\"theme-wp-block gb-responsive-719519-identifier\">Pristupi kao \u0161to su Buy Box-strategija, Push-strategija ili strategija cena preko proizvoda poma\u017eu da se optimalno pozicionirate na tr\u017ei\u0161tu. Dok je Buy Box-strategija posebno va\u017ena za robu, Push-strategija omogu\u0107ava ciljana pove\u0107anja cena za maksimizaciju prihoda i vidljivosti. Strategija cena preko proizvoda posebno poma\u017ee prodavcima privatnih brendova da se odr\u017ee u konkurenciji i izgrade sna\u017enu tr\u017ei\u0161nu prisutnost.<\/p><p class=\"theme-wp-block gb-responsive-615646-identifier\">\u010cista manuelna strategija cena mo\u017ee na du\u017ei rok biti neefikasna. Automatizovana re\u0161enja nude resursno efikasnu alternativu, reaguju\u0107i u realnom vremenu na promene na tr\u017ei\u0161tu i tako optimizuju\u0107i prihod i profit. AI-pokretan Repricer mo\u017ee pomo\u0107i da se izborite protiv konkurencije bez potrebe za manuelnim prilago\u0111avanjima.<\/p><p class=\"theme-wp-block gb-responsive-33900-identifier\">Ko \u017eeli da postane Amazon prodavac i odr\u017eivo uspe\u0161an, ne bi trebao samo da ovlada osnovama, ve\u0107 i da koristi pametne strategije cena i alate za automatizaciju. Tako se ne samo obezbe\u0111uje konkurentska prednost, ve\u0107 i dugoro\u010dni poslovni uspeh na najve\u0107oj svetskoj trgova\u010dkoj platformi.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-848025-identifier\">\u010cesto postavljana pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1739558112229\"><strong class=\"schema-faq-question\"><strong>\u0160ta je potrebno da postanete Amazon prodavac?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da biste prodavali proizvode na Amazonu, potrebni su vam registrovana firma, Amazon prodav\u010dev ra\u010dun, poreski broj i, ako je potrebno, identifikacioni broj za PDV.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558131614\"><strong class=\"schema-faq-question\"><strong>Koliko se zara\u0111uje kao Amazon prodavac?<\/strong><\/strong> <p class=\"schema-faq-answer\">To se zna\u010dajno razlikuje \u2013 od nekoliko stotina evra do \u0161estocifrenih mese\u010dnih prihoda, u zavisnosti od proizvoda, strategije i konkurencije.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558149678\"><strong class=\"schema-faq-question\"><strong>Koliko ko\u0161ta Amazon prodav\u010dev ra\u010dun?<\/strong><\/strong> <p class=\"schema-faq-answer\">Profesionalna tarifa ko\u0161ta 39 \u20ac mese\u010dno, dok je tarifa za pojedina\u010dne prodavce besplatna, ali napla\u0107uje fiksnu naknadu od 0,99 \u20ac po prodatom artiklu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558164055\"><strong class=\"schema-faq-question\"><strong>Koliko procenata uzima Amazon od prodavca?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon napla\u0107uje proviziju za prodaju koja varira u zavisnosti od kategorije proizvoda, a u ve\u0107ini kategorija se kre\u0107e izme\u0111u 8 i 15 %.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558179576\"><strong class=\"schema-faq-question\"><strong>Koje prednosti imaju trgovci na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najva\u017enije prednosti su velika doseg, visoko poverenje kupaca, premium dostava (FBA), jednostavna skalabilnost i pristup Amazonovim alatima za ogla\u0161avanje i analizu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558196621\"><strong class=\"schema-faq-question\"><strong>Koji su koraci potrebni za pokretanje vlastitog Amazon FBA biznisa?<\/strong><\/strong> <p class=\"schema-faq-answer\">Morate, na primer, istra\u017eiti proizvode, prona\u0107i dobavlja\u010de, izvr\u0161iti registraciju brenda (opciono), kreirati listing, organizovati dostavu u Amazonova skladi\u0161ta i brinuti se o marketingu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1739558210362\"><strong class=\"schema-faq-question\"><strong>\u0160ta sve mogu prodavati na Amazonu?<\/strong><\/strong> <p class=\"schema-faq-answer\">Mo\u017eete prodavati gotovo sve fizi\u010dke proizvode preko Amazona, osim zabranjenih ili ograni\u010denih artikala kao \u0161to su oru\u017eje, lekovi ili falsifikovani brendovi.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-243008-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Izvor slika: \u00a9 \u0e20\u0e39\u0e23\u0e34\u0e1e\u0e31\u0e12\u0e19\u0e4c \u0e20\u0e34\u0e23\u0e21\u0e22\u0e4c\u0e01\u0e34\u0e08 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon je najve\u0107e digitalno tr\u017ei\u0161te na svetu. 51 % online kupaca ne zapo\u010dinje svoju kupovinu na Google-u ili nekom online prodavnici, ve\u0107 direktno u pretra\u017eiva\u010du jednog trgovca \u2013 u gotovo svim slu\u010dajevima dakle na Amazonu. Gotovo svaki Nemac ima ili svoj Amazon nalog ili barem pristup jednom, na primer, kroz partnera ili porodicu. Ova ogromna<\/p>\n","protected":false},"author":3,"featured_media":80564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kako postati Amazon prodavac u najkra\u0107em mogu\u0107em roku<\/title>\n<meta name=\"description\" content=\"Postati Amazon prodavac nije tako komplikovano kao \u0161to mislite. 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Obja\u0161njavamo kako to funkcioni\u0161e i pru\u017eamo savete o alatima za pove\u0107anje prodaje.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T12:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14153228\/erfolgreicher-amazon-seller-werden-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Postanite Amazon prodavac: 3 strategije za dugoro\u010dni uspeh\",\"datePublished\":\"2025-02-17T12:47:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/\"},\"wordCount\":2963,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14153228\/erfolgreicher-amazon-seller-werden-scaled.jpeg\",\"articleSection\":[\"Prodaja na Amazonu\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/\",\"name\":\"Kako postati Amazon prodavac u najkra\u0107em mogu\u0107em roku\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/postanite-amazon-prodavac-3-strategije-za-dugorocni-uspeh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/02\/14153228\/erfolgreicher-amazon-seller-werden-scaled.jpeg\",\"datePublished\":\"2025-02-17T12:47:15+00:00\",\"description\":\"Postati Amazon prodavac nije tako komplikovano kao \u0161to mislite. 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