{"id":229524,"date":"2025-01-27T11:39:36","date_gmt":"2025-01-27T11:39:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/"},"modified":"2025-01-27T11:39:36","modified_gmt":"2025-01-27T11:39:36","slug":"ecommerce-trendovi-2025-10-000-potrosaca-ne-laze","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/","title":{"rendered":"Ecommerce trendovi 2025: 10.000 potro\u0161a\u010da ne la\u017ee"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-812715-identifier\">Svake godine na prelazu u novu godinu, oni izbijaju kao pe\u010durke: tekstovi i video zapisi o va\u017enim, najva\u017enijim, najva\u017enijim B2B i B2C ecommerce trendovima za jo\u0161 mladu godinu. (Samoimenovani) eksperti govore pred kamerama, daju intervjue ili kucaju na tastaturi \u2013 o konkretnim izvorima se obi\u010dno manje \u010dita. Na kraju godine, nikoga vi\u0161e ne zanima da li je ijedan od tih &#8220;vru\u0107ih&#8221; stavova bio ta\u010dan, zar ne? Finansijska institucija \u201eMollie\u201c je, me\u0111utim, preduzela konkretne korake i anketirala oko 10.000 potro\u0161a\u010da \u0161irom Evrope. Izvje\u0161taj o ecommerce-u koji je proiza\u0161ao iz toga <a href=\"https:\/\/www.mollie.com\/de\/european-ecommerce-report\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">daje vredne uvide u trenutno pona\u0161anje potro\u0161a\u010da i nadolaze\u0107e trendove u online trgovini za 2025.<\/a><\/p><p class=\"theme-wp-block gb-responsive-941438-identifier\">U ovom blog \u010dlanku \u0107emo pogledati rezultate za Nema\u010dku, sa\u017eeti najva\u017enije podatke i \u010dinjenice i smestiti ih u dinami\u010dno okru\u017eenje ecommerce-a.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-58825-identifier\">Ecommerce trendovi 2024. i 2025: Pona\u0161anje potro\u0161a\u010da, lojalnost kupaca i drugi uzbudljivi uvidi<\/h2><p class=\"theme-wp-block gb-responsive-429182-identifier\">Kao jedan od najve\u0107ih tr\u017ei\u0161ta, nema\u010dka online trgovina je centralni deo evropskog ecommerce pejza\u017ea i tako\u0111e va\u017ean indikator stavova i raspolo\u017eenja potro\u0161a\u010da. Za studiju, Mollie je u saradnji sa istra\u017eiva\u010dkom agencijom Coleman Parkes anketirao oko 10.000 potro\u0161a\u010da \u2013 po 2.000 u Nema\u010dkoj, Francuskoj, Holandiji, Belgiji i Velikoj Britaniji.<\/p><p class=\"theme-wp-block gb-responsive-38824-identifier\">Kako bismo dobili \u0161to reprezentativniju sliku situacije u online trgovini, veliki zna\u010daj je dat raznolikosti uzorka, \u0161to se ti\u010de starosne grupe, pola, prihoda itd. U nastavku \u0107emo detaljno obraditi razli\u010dite rubrike iz izve\u0161taja.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-914866-identifier\">Op\u0161te ekonomsko stanje<\/h3><p class=\"theme-wp-block gb-responsive-102917-identifier\">Industrija i politika se trenutno suo\u010davaju sa mnogim izazovima i imaju prili\u010dno pesimisti\u010dki pogled na prognoze ekonomskog razvoja. Nasuprot tome, rezultati pokazuju da su potro\u0161a\u010di pozitivnije nastrojeni, jer je vrednost opala u pore\u0111enju sa prethodnom godinom manje sna\u017eno nego \u0161to se mo\u017eda o\u010dekivalo. Uostalom, <strong>42 % ispitanika o\u010dekuje pobolj\u0161anje ekonomskog stanja<\/strong>, samo pet procentnih poena manje nego 2023. (47 %).<\/p><div class=\"wp-block-image gb-responsive-221886-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg\" alt=\"Ecommerce trendovi u 2025. su veoma raznoliki.\" class=\"wp-image-79308\" style=\"width:607px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155650\/ecommerce-trends-2025-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-438908-identifier\">Aktuelno ekonomsko stanje se tako\u0111e ocenjuje relativno dobro:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-493919-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-839638-identifier\"><strong>58 %<\/strong> ocenjuju ovo kao dobro do veoma dobro ili neutralno.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-898219-identifier\"><strong>42 %<\/strong> imaju lo\u0161 ili veoma lo\u0161 utisak.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-422603-identifier\">Za pore\u0111enje: U prethodnoj godini 54 % je dalo pozitivne do neutralne ocene, a 45 % je bilo negativno nastrojeno.<\/p><p class=\"theme-wp-block gb-responsive-312844-identifier\">Iznena\u0111uju\u0107e je i to da se broj online kupaca koji \u017eele da <strong>\u201etro\u0161e mnogo vi\u0161e\u201c<\/strong> pove\u0107ao sa 7 % na 12 %. Ve\u0107ina ispitanika je navela da <strong>\u017eeli da tro\u0161i isto ili vi\u0161e (81 %)<\/strong>. Samo 19 % o\u010dekuje da \u0107e tro\u0161iti manje. To su ohrabruju\u0107i dobri ecommerce trendovi za 2025.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-461791-identifier\">Pona\u0161anje potro\u0161nje i kanali<\/h3><p class=\"theme-wp-block gb-responsive-521734-identifier\">Gde i kako nema\u010dki potro\u0161a\u010di kupuju online? Ovo pitanje posebno zanima multikanalne trgovce. Na prvom mestu su jasno trgovinske platforme kao \u0161to su <strong>Amazon<\/strong>. 51 % ispitanika je navelo da zapo\u010dinje pretragu direktno kod velikih online prodavaca. 40 % tako\u0111e pretra\u017euje putem <strong>pretra\u017eiva\u010da<\/strong> kao \u0161to je Google, a 36 % kupuje direktno u <strong>online prodavnici<\/strong> dobavlja\u010da.<\/p><div class=\"wp-block-image gb-responsive-670327-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg\" alt=\"Koji ecommerce trendovi iz 2024. \u0107e se zadr\u017eati i u 2025.?\" class=\"wp-image-79329\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155829\/ecommerce-trends-2024-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-871258-identifier\">Manje popularan nego u me\u0111unarodnom pore\u0111enju je kod nema\u010dkih online kupaca dru\u0161tveni aspekt:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828346-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568069-identifier\">Samo 32 % \u010dita pre kupovine <strong>ocene<\/strong> (prosek = 35 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-780231-identifier\">Uostalom, 18 % pita <strong>porodicu i prijatelje<\/strong> za preporuke (prosek = 23 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-896829-identifier\">Samo 10 % tra\u017ee inspiraciju kod svojih <strong>omiljenih brendova<\/strong> na dru\u0161tvenim mre\u017eama (prosek = 14 %).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-394837-identifier\">I samo 9 % proveravaju pre kupovine kod <strong>influencera<\/strong> ili kreatora sadr\u017eaja (prosek = 11 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-130910-identifier\">S druge strane, Nema\u010dima se \u010dini va\u017enijim <strong>cena<\/strong> \u2013 29 % poseti pre kupovine stranicu za pore\u0111enje (prosek = 24 %).<\/p><p class=\"theme-wp-block gb-responsive-357584-identifier\">Shodno tome, rezultati o najpopularnijim dru\u0161tvenim prodajnim kanalima se tako\u0111e relativizuju. Iako je vi\u0161e od 30 % ispitanika navelo da koristi Facebook, YouTube i Instagram, najpopularnija ostaje pretraga preko Amazona i Google-a. Tako da se ni sa ecommerce trendovima 2025. ni\u0161ta ne menja.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-832966-identifier layout-rp-cta\">\n\n\t\t<div class=\"text-banner-cta text-banner-rp-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tSELLERLOGIC Repricer utvr\u0111uje optimalnu prodajnu cenu za va\u0161e proizvode.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tCena je presudna. Osigurajte svoju besplatnu probnu verziju i maksimizujte prihod i mar\u017ee. Ne oklevajte. Delujte sada.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sr\/amazon-dynamic-repricing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Saznajte vi\u0161e<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-571852-identifier\">Lojalni kupci<\/h3><p class=\"theme-wp-block gb-responsive-406710-identifier\">Ko ne bi \u017eeleo da izgradi bazu lojalnih kupaca koji se stalno vra\u0107aju u njegovu online prodavnicu ili ponovo kupuju preko Amazona? Koji faktori doprinose tome, tako\u0111e je ispitano u studiji.<\/p><p class=\"theme-wp-block gb-responsive-56844-identifier\">Posebno va\u017eni za nema\u010dke potro\u0161a\u010de su <strong>besplatna dostava<\/strong> (85 %), dostupne <strong>metode pla\u0107anja<\/strong> (81 %), kao i <strong>besplatne povratne po\u0161iljke<\/strong> (81 %) i <strong>cena<\/strong> (80 %). Ali i veb sajt i korisni\u010dka podr\u0161ka igraju veliku ulogu.<\/p><p class=\"theme-wp-block gb-responsive-207140-identifier\">Ovi aspekti su nema\u010dkim kupcima, me\u0111utim, u proseku ne\u0161to manje va\u017eni nego njihovim evropskim kom\u0161ijama. Nema\u010dki potro\u0161a\u010di, s druge strane, sve vi\u0161e veruju u \u0161to jednostavniji, <strong>neometan proces kupovine<\/strong>. Registracija i prijava, kao i pretraga proizvoda, \u010desto su va\u017eniji od, na primer, razli\u010ditih opcija dostave ili programa lojalnosti.<\/p><div class=\"wp-block-image gb-responsive-159116-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg\" alt=\"B2B ili B2C? Ecommerce trendovi pokazuju pomeranje ka poslovanju sa poslovnim kupcima.\" class=\"wp-image-79347\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155920\/b2b-b2c-ecommerce-trends-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-526287-identifier\">U to se uklapa i to \u0161to 67 % ispitanika <strong>PayPal<\/strong> smatraju preferiranom metodom pla\u0107anja, jer je jednostavna, nekomplicirana i brza. Iza toga se nalaze kupovina na <strong>ra\u010dun<\/strong> (40 %), <strong>karti\u010dno pla\u0107anje<\/strong> (36 %) kao i <strong>direktno zadu\u017eenje<\/strong> i <strong>prijenos<\/strong> (31 odnosno 29 %). Jedva da igraju ulogu SOFORT-prijenos, Google \/ Apple Pay ili Giropay i kupovina na rate.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-141738-identifier\">Napusteni korpusi za kupovinu<\/h3><p class=\"theme-wp-block gb-responsive-332021-identifier\">\u201eIz kojih razloga biste prekinuli svoju kupovinu ili korpu za kupovinu tokom procesa naru\u010divanja?&#8221; Na ovo pitanje ve\u0107ina nema\u010dkih ispitanika je odgovorila da su <strong>visoki tro\u0161kovi dostave ili takse<\/strong> glavni razlog za napu\u0161tenu korpu za kupovinu (55 %). Brige oko <strong>sigurnosti pla\u0107anja<\/strong> tako\u0111e su veoma prisutne (44 %). \u010cak i ako <strong>nedostaje preferirana metoda pla\u0107anja<\/strong> (41 %) ili <strong>bankovna kartica nije prihva\u0107ena<\/strong> (28 %), to mo\u017ee dovesti do prekida.<\/p><div class=\"wp-block-image gb-responsive-803011-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg\" alt=\"Trends in Ecommerce i Online trgovini 2025\" class=\"wp-image-79365\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160011\/trends-in-ecommerce-1-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-142592-identifier\">Dodatni razlozi su bili \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-453687-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-676209-identifier\">prosle\u0111ivanje <strong>podataka<\/strong> tre\u0107im stranama (34 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-704075-identifier\">jedan <strong>komplikovan proces naplate<\/strong> (24 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-814666-identifier\">prosle\u0111ivanje <strong>na drugu veb stranicu za pla\u0107anje<\/strong> (26 %),<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-769431-identifier\">predug <strong>proces u\u010ditavanja<\/strong> prilikom naplate (18 %) i<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-370866-identifier\">prisiljavanje na kreiranje <strong>korisni\u010dkog naloga<\/strong> (22 %).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-552835-identifier\">Da posebno neo\u010dekivani dodatni tro\u0161kovi predstavljaju glavni razlog za prekinut proces naru\u010divanja, nije iznena\u0111uju\u0107e, s obzirom na to koliko je nema\u010dki online kupac svestan cena.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-377576-identifier\">Reklama<\/h3><p class=\"theme-wp-block gb-responsive-18148-identifier\">Kako mogu online trgovci privu\u0107i nove kupce za svoje proizvode? U nema\u010dkom e-trgovini \u010dini se da su <strong>akcije popusta prilikom napu\u0161tanja veb stranice trgovca<\/strong> najuspe\u0161nije (39 %). Tako\u0111e, <strong>newsletteri<\/strong> (34 %), <strong>retargeting<\/strong> (32 %), <strong>podsetnici putem e-po\u0161te<\/strong> za postoje\u0107e korpe za kupovinu (26 %) i <strong>oglasi na pretra\u017eiva\u010dima<\/strong> (24 %) relativno dobro prolaze kod potro\u0161a\u010da.<\/p><div class=\"wp-block-image gb-responsive-88694-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg\" alt=\"Ecommerce trendovi u 2025. godini su manje zasnovani na ve\u0161ta\u010dkoj inteligenciji nego \u0161to se o\u010dekivalo.\" class=\"wp-image-79383\" style=\"width:600px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-medium-large.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-large.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-huge.jpg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-2048x2048.jpg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24160102\/ecommerce-trends-2025-ki-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-243018-identifier\">Personalizovane preporuke, odnosno prikaz srodnih proizvoda, reklame influensera ili oglasi na dru\u0161tvenim mre\u017eama su, s druge strane, prili\u010dno nepopularni. \u0160to se ti\u010de e-trgovinskih trendova za 2025. godinu, \u010dini se da se u ovom pogledu manje pomera, jer se ovi rezultati generalno uklapaju u kanale preko kojih nema\u010dki potro\u0161a\u010di kupuju. Tako\u0111e, dru\u0161tvene mre\u017ee i influenseri su tu bili prili\u010dno sporedni u pore\u0111enju sa velikim trgovinskim platformama kao \u0161to je Amazon ili pretra\u017eiva\u010dima kao \u0161to je Google.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-340012-identifier\">Saveti za va\u0161e e-trgovinsko poslovanje: trendovi 2025<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-36442-identifier\"><img decoding=\"async\" width=\"2560\" height=\"1435\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg\" alt=\"U e-trgovini mnogi trendovi su kratkog veka. Po prvi put, B2B je tako\u0111e uklju\u010den u e-trgovinske trendove za 2025. godinu.\" class=\"wp-image-79206\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-large.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-huge.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-2048x1148.jpeg 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24101919\/e-commerce-trends-scaled.jpeg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-775545-identifier\">Biti u korak s vremenom je va\u017enije nego ikad u tako dinami\u010dnom okru\u017eenju kao \u0161to je online trgovina. U nastavku vam dajemo najva\u017enije preporuke iz na\u0161eg dugogodi\u0161njeg iskustva i gornjih rezultata studija koje \u0107e vam pomo\u0107i da dalje skalirate svoje poslovanje.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-758354-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-976564-identifier\"><strong>Optimizovati strategiju cena<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-804421-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-20137-identifier\">Konkuretivne cene: Po\u0161to skoro 50 % nema\u010dkih kupaca obi\u010dno bira najjeftiniji proizvod, trgovci bi trebali redovno upore\u0111ivati svoje cene sa konkurencijom i prilago\u0111avati ih tr\u017ei\u0161nim uslovima. U tu svrhu bi idealno trebalo koristiti <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">alat za promenu cena podr\u017ean ve\u0161ta\u010dkom inteligencijom<\/a> kako bi se cene optimizovale u realnom vremenu na osnovu konkurencije i potra\u017enje.\u00a0<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-607308-identifier\">Ciljano koristiti akcije popusta: Iskoristite vremenski ograni\u010dene popuste kako biste uverili kupce \u2013 posebno kada su ve\u0107 posetili proizvod (klju\u010dna re\u010d \u201eretargeting\u201c). Za to je posebno pogodna <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/dinamicko-odredivanje-cena-za-e-trgovinske-maloprodaje-sa-fiksnim-budzetom\/\">Push-strategija<\/a>.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-861806-identifier\"><strong>Transparentni i fer tro\u0161kovi dostave<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-427536-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-690917-identifier\">Fer dostava: 55 % kupaca navodi visoke tro\u0161kove dostave kao razlog za napu\u0161tanje korpe. Ponudite besplatnu ili umereno napla\u0107enu dostavu i punu fleksibilnost (metode dostave, pra\u0107enje po\u0161iljke itd.).<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-727220-identifier\">Besplatni povrati su, kao i besplatna dostava, godinama bili deo e-trgovinskih trendova. U 2025. godini to vi\u0161e nije slu\u010daj. Ipak, povrati bi trebali biti jednostavni. Svi koji koriste <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Amazon FBA<\/a> imaju to olak\u0161ano.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-619656-identifier\">Rana transparentnost: Komunicirajte tro\u0161kove dostave i eventualne takse direktno na stranici proizvoda kako biste izbegli neo\u010dekivane dodatne tro\u0161kove.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-274741-identifier\"><strong>Metode pla\u0107anja i poverenje<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-144901-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-824884-identifier\">\u201eKupi sada, plati kasnije\u201c (BNPL): \u201eKupi sada, plati kasnije\u201c se u Nema\u010dkoj jo\u0161 nije \u0161iroko usvojilo i generalno je manje popularno u pore\u0111enju sa me\u0111unarodnim standardima. Ipak, tema je u porastu i ne bi trebala biti brzo odbacivana. Implementirajte odgovaraju\u0107a re\u0161enja ako je potrebno.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-829987-identifier\">Obavezno omogu\u0107ite naj\u010de\u0161\u0107e kori\u0161\u0107ene metode pla\u0107anja (PayPal, ra\u010dun, kartica) u svom online shopu i stavite akcenat na visoku sigurnost podataka (i proaktivno komunicirajte o tome).<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-483285-identifier\"><strong>Dugoro\u010dna lojalnost kupaca<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-364098-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10291-identifier\">Osigurajte zadovoljstvo kupaca: Poverenje je od su\u0161tinskog zna\u010daja za nema\u010dke kupce. Brzo odgovarajte na upite kupaca i fleksibilno se pona\u0161ajte prema povratima. To \u0107e tako\u0111e koristiti va\u0161em Amazon prodajnom ra\u010dunu.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-593652-identifier\">Stvorite podsticaje za ponovne kupovine: Koristite popuste za ponovne kupovine ili vau\u010dere za slede\u0107u kupovinu. Podsetite kupce na napu\u0161tene korpe i razvijajte svoj marketing putem newslettera.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-112376-identifier\"><strong>Efikasno kori\u0161\u0107enje reklame<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-687867-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-67736-identifier\">Ciljano postavljanje oglasa za klju\u010dne re\u010di koje podsti\u010du upore\u0111ivanje cena (\u201ejeftino\u201c, \u201enajbolji kvalitet\u201c, \u201epobednik testa\u201c).<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-790764-identifier\">Testirajte retargeting oglase za proizvode koje su kupci pregledali, ali jo\u0161 nisu kupili.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-109822-identifier\"><strong>Dru\u0161tveni mediji i mobilna trgovina<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-491666-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-945370-identifier\">YouTube i Instagram: Iskoristite ove kanale za promociju svojih Amazon proizvoda. Nema\u010dki kupci obi\u010dno dobro reaguju na informativni video sadr\u017eaj. Najbolje je direktno linkovati u svoj <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-brand-store-kako-da-kreirate-svoju-amazon-prodavnicu\/\">Amazon prodavnicu<\/a>.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-166693-identifier\">Mobilna trgovina je bila i ostaje e-trgovinski trend koji \u0107e i 2025. godine nastaviti da raste. U mnogim tr\u017ei\u0161tima \u010dini ve\u0107 oko polovine prometa. Optimizujte svoje veb stranice i procese naru\u010divanja u skladu s tim.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-57473-identifier\"><strong>Ve\u0161ta\u010dka inteligencija i interaktivne tehnologije kupovine<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-286203-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-801448-identifier\">Budite otvoreni, ali kriti\u010dni prema temi ve\u0161ta\u010dke inteligencije i testirajte alate kako biste razumeli svoju ciljnu grupu, predvideli pona\u0161anje kupaca i na osnovu toga pru\u017eili individualne preporuke korisnicima \u2013 npr. sistemi preporuka podr\u017eani ve\u0161ta\u010dkom inteligencijom, chatboti i virtuelni asistenti. Pa\u017eljivo pratite rezultate.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-979207-identifier\">Pro\u0161irena stvarnost (AR) i virtuelna stvarnost (VR) nisu samo buzz re\u010di. Virtuelne probne sobe, 3D vizualizacije proizvoda ili interaktivne demonstracije mogu podi\u0107i stopu konverzije na novi nivo i sve vi\u0161e \u0107e dobijati na zna\u010daju u narednim godinama.<\/li>\n<\/ul>\n<\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375408-identifier\"><strong>Online B2B trgovina i globalna tr\u017ei\u0161ta<\/strong><div class=\"theme-block-list\">\n<ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-10876-identifier\">\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-470772-identifier\">Jedan od najve\u0107ih trendova u e-trgovini je prelazak na B2B poslovanje \u2013 a mnogi online trgovci ovu priliku jo\u0161 uvek nisu prepoznali. Sa <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-b2b-vodic-za-pocetnike-za-amazon-poslovne-prodavce-ili-one-koji-zele-da-postanu-to\/\">Amazon Business<\/a> tr\u017ei\u0161tem, implementacija je jednostavna i brza.<\/li>\n\n\n\n<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18488-identifier\">Kako se granice izme\u0111u offline i online kupovine sve vi\u0161e bri\u0161u, nacionalne granice postaju sve manje va\u017ene. Prekograni\u010dne strategije otvaraju nove potencijale za prihod i preduze\u0107a je mudro da se ve\u0107 sada pripreme za <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/prekogranicna-e-trgovina-sa-amazonom-kako-uspeti-u-medunarodnoj-prodaji\/\">besprekornu me\u0111unarodnu transakciju<\/a>.<\/li>\n<\/ul>\n<\/div><\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-419288-identifier\">Zaklju\u010dak: Trendovi e-trgovine 2025<\/h2><p class=\"theme-wp-block gb-responsive-43763-identifier\">Rezultati ankete potro\u0161a\u010da kompanije Mollie jasno pokazuju koliko dinami\u010dno i zahtevno tr\u017ei\u0161te e-trgovine ostaje i 2025. godine. Bilo da se radi o optimizovanim strategijama cena, mobilnim navikama kupovine ili primeni ve\u0161ta\u010dke inteligencije \u2013 trgovci koji se prilago\u0111avaju i oslanjaju na inovativne tehnologije \u0107e imati koristi od ovih trendova.<\/p><p class=\"theme-wp-block gb-responsive-627708-identifier\">Posebno je jasno: Potro\u0161a\u010di \u017eele iskustvo kupovine koje je jednostavno, transparentno i svesno cena. U isto vreme, me\u0111unarodna tr\u017ei\u0161ta i nove tehnologije nude uzbudljive prilike za trgovce koji su spremni da prilagode svoje strategije i krenu novim putem.<\/p><p class=\"theme-wp-block gb-responsive-908992-identifier\">Dok velike trgovinske platforme i dalje dominiraju, prilika za manje kompanije le\u017ei u zauzimanju ni\u0161a, stvaranju li\u010dnih iskustava i fokusiranju na poverenje i efikasnost. Sa jasnim prioritetima, strate\u0161kim investicijama i otvorenim pristupom prema nadolaze\u0107im promenama, 2025. godina mo\u017ee postati godina rasta i inovacija za mnoge trgovce.<\/p><p class=\"theme-wp-block gb-responsive-401878-identifier\">Jer jedno je sigurno: Zahtevi potro\u0161a\u010da se menjaju i mnogi trendovi e-trgovine \u0107e 2025. godine biti aktuelniji nego ikad \u2013 ko danas postavi prave osnove, opstaja\u0107e u sutra\u0161njem takmi\u010denju.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-771783-identifier\">\u010cesto postavljana pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1737714395709\"><strong class=\"schema-faq-question\"><strong>Koji trendovi dominiraju razvojem e-trgovine 2025. godine?<\/strong><\/strong> <p class=\"schema-faq-answer\">Najva\u017eniji trendovi obuhvataju primenu ve\u0161ta\u010dke inteligencije za personalizovana iskustva kupovine, sve ve\u0107u va\u017enost mobilne trgovine i me\u0111unarodnih tr\u017ei\u0161ta, kao i transparentno odre\u0111ivanje cena i fleksibilne opcije pla\u0107anja poput \u201eKupi sada, plati kasnije\u201c.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714411556\"><strong class=\"schema-faq-question\"><strong>\u0160ta nema\u010dki potro\u0161a\u010di o\u010dekuju od online prodavnice?<\/strong><\/strong> <p class=\"schema-faq-answer\">Nema\u010dki kupci pridaju veliku va\u017enost besplatnoj dostavi, jednostavnom procesu kupovine i uobi\u010dajenim metodama pla\u0107anja poput PayPal-a. Tako\u0111e, transparentan proces naplate bez neo\u010dekivanih dodatnih tro\u0161kova igra klju\u010dnu ulogu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1737714426424\"><strong class=\"schema-faq-question\"><strong>Kako mogu online trgovci bolje zadr\u017eati kupce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kroz nesmetanu korisni\u010dku podr\u0161ku, popuste za ponovne kupovine, personalizovane preporuke i ciljanje kampanja za retargeting. Jasna komunikacija i fleksibilni povrati dodatno ja\u010daju poverenje kupaca.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-302150-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Izvori slika: \u00a9 Business Pics \u2013 stock.adobe.com \/ \u00a9 ImageKing \u2013 stock.adobe.com<\/span><\/p><p class=\"theme-wp-block gb-responsive-605833-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Svake godine na prelazu u novu godinu, oni izbijaju kao pe\u010durke: tekstovi i video zapisi o va\u017enim, najva\u017enijim, najva\u017enijim B2B i B2C ecommerce trendovima za jo\u0161 mladu godinu. (Samoimenovani) eksperti govore pred kamerama, daju intervjue ili kucaju na tastaturi \u2013 o konkretnim izvorima se obi\u010dno manje \u010dita. Na kraju godine, nikoga vi\u0161e ne zanima da<\/p>\n","protected":false},"author":3,"featured_media":79290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da<\/title>\n<meta name=\"description\" content=\"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da\" \/>\n<meta property=\"og:description\" content=\"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-27T11:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Ecommerce trendovi 2025: 10.000 potro\u0161a\u010da ne la\u017ee\",\"datePublished\":\"2025-01-27T11:39:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\"},\"wordCount\":2105,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg\",\"articleSection\":[\"Prodaja na Amazonu\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\",\"name\":\"Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg\",\"datePublished\":\"2025-01-27T11:39:36+00:00\",\"description\":\"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556\"},{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424\"}],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg\",\"width\":2560,\"height\":1435,\"caption\":\"Die Ecommerce-Trends 2020 bis 2025 unterlagen gro\u00dfen Schwankungen aufgrund der Corona-Pandemie.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prodaja na Amazonu\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/prodaja-na-amazonu\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ecommerce trendovi 2025: 10.000 potro\u0161a\u010da ne la\u017ee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709\",\"name\":\"Koji trendovi dominiraju razvojem e-trgovine 2025. godine?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Najva\u017eniji trendovi obuhvataju primenu ve\u0161ta\u010dke inteligencije za personalizovana iskustva kupovine, sve ve\u0107u va\u017enost mobilne trgovine i me\u0111unarodnih tr\u017ei\u0161ta, kao i transparentno odre\u0111ivanje cena i fleksibilne opcije pla\u0107anja poput \u201eKupi sada, plati kasnije\u201c.\",\"inLanguage\":\"sr-RS\"},\"inLanguage\":\"sr-RS\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556\",\"name\":\"\u0160ta nema\u010dki potro\u0161a\u010di o\u010dekuju od online prodavnice?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Nema\u010dki kupci pridaju veliku va\u017enost besplatnoj dostavi, jednostavnom procesu kupovine i uobi\u010dajenim metodama pla\u0107anja poput PayPal-a. Tako\u0111e, transparentan proces naplate bez neo\u010dekivanih dodatnih tro\u0161kova igra klju\u010dnu ulogu.\",\"inLanguage\":\"sr-RS\"},\"inLanguage\":\"sr-RS\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424\",\"name\":\"Kako mogu online trgovci bolje zadr\u017eati kupce?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kroz nesmetanu korisni\u010dku podr\u0161ku, popuste za ponovne kupovine, personalizovane preporuke i ciljanje kampanja za retargeting. Jasna komunikacija i fleksibilni povrati dodatno ja\u010daju poverenje kupaca.\",\"inLanguage\":\"sr-RS\"},\"inLanguage\":\"sr-RS\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da","description":"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/","og_locale":"sr_RS","og_type":"article","og_title":"Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da","og_description":"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.","og_url":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2025-01-27T11:39:36+00:00","og_image":[{"width":2560,"height":1435,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Ecommerce trendovi 2025: 10.000 potro\u0161a\u010da ne la\u017ee","datePublished":"2025-01-27T11:39:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/"},"wordCount":2105,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg","articleSection":["Prodaja na Amazonu"],"inLanguage":"sr-RS"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/","url":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/","name":"Ecommerce trendovi 2025: Istra\u017eivanje sa preko 10.000 potro\u0161a\u010da","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg","datePublished":"2025-01-27T11:39:36+00:00","description":"\u0160irom Evrope, vi\u0161e od 10.000 potro\u0161a\u010da je anketirano. Rezultati nam otkrivaju ecommerce trendove u 2025. Informi\u0161ite se sada.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709"},{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556"},{"@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424"}],"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/24155258\/ecommerce-trends-2020-2025-scaled.jpeg","width":2560,"height":1435,"caption":"Die Ecommerce-Trends 2020 bis 2025 unterlagen gro\u00dfen Schwankungen aufgrund der Corona-Pandemie."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sr\/"},{"@type":"ListItem","position":2,"name":"Prodaja na Amazonu","item":"https:\/\/www.sellerlogic.com\/sr\/blog\/category\/prodaja-na-amazonu\/"},{"@type":"ListItem","position":3,"name":"Ecommerce trendovi 2025: 10.000 potro\u0161a\u010da ne la\u017ee"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sr\/#website","url":"https:\/\/www.sellerlogic.com\/sr\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sr\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sr\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/author\/robinbals\/"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709","position":1,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714395709","name":"Koji trendovi dominiraju razvojem e-trgovine 2025. godine?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Najva\u017eniji trendovi obuhvataju primenu ve\u0161ta\u010dke inteligencije za personalizovana iskustva kupovine, sve ve\u0107u va\u017enost mobilne trgovine i me\u0111unarodnih tr\u017ei\u0161ta, kao i transparentno odre\u0111ivanje cena i fleksibilne opcije pla\u0107anja poput \u201eKupi sada, plati kasnije\u201c.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714411556","name":"\u0160ta nema\u010dki potro\u0161a\u010di o\u010dekuju od online prodavnice?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Nema\u010dki kupci pridaju veliku va\u017enost besplatnoj dostavi, jednostavnom procesu kupovine i uobi\u010dajenim metodama pla\u0107anja poput PayPal-a. Tako\u0111e, transparentan proces naplate bez neo\u010dekivanih dodatnih tro\u0161kova igra klju\u010dnu ulogu.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/ecommerce-trendovi-2025-10-000-potrosaca-ne-laze\/#faq-question-1737714426424","name":"Kako mogu online trgovci bolje zadr\u017eati kupce?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Kroz nesmetanu korisni\u010dku podr\u0161ku, popuste za ponovne kupovine, personalizovane preporuke i ciljanje kampanja za retargeting. Jasna komunikacija i fleksibilni povrati dodatno ja\u010daju poverenje kupaca.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229524"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/79290"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}