{"id":229530,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"sta-je-amazon-vendor-program-i-za-koga-je-pogodan","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/","title":{"rendered":"\u0160ta je Amazon Vendor Program i za koga je pogodan?"},"content":{"rendered":"

Na Amazonu mo\u017eete prodavati na dva razli\u010dita na\u010dina: preko Amazon Vendor programa ili kao prodavac. U ovom blogu \u0107e biti re\u010di o tome kako program funkcioni\u0161e, \u0161ta vam mo\u017ee doneti i koje su njegove mane.<\/p>

Amazon Vendori <\/strong>stoje sa onlajn divom u B2B odnosu<\/h2>

U suprotnosti sa Seller programom, vi kao Vendor prodajete Amazonu, a ne preko Amazona krajnjim potro\u0161a\u010dima. Tako ulazite u potpuno normalan poslovni odnos sa e-trgovinskim gigantom. On zatim prodaje va\u0161e proizvode dalje potro\u0161a\u010dima.<\/p>

Amazon Vendori <\/strong>isporu\u010duju svoju robu u velikim koli\u010dinama onlajn divu, a on se brine o prodaji, pra\u0107enju prihoda, kontaktu sa kupcima i, na kraju, o cenama. Zainteresovani pregovaraju unapred o uslovima sa Amazonom i dostavljaju cenovnike. Amazon upore\u0111uje ovo sa konkurentskim ponudama i na osnovu toga pravi ponudu.<\/p>

Ako prihvatite ovu ponudu, prva isporuka mo\u017ee se dogoditi ve\u0107 za otprilike mesec dana. Tada kao Vendor morate u svom Amazon nalogu <\/strong>postaviti tabele proizvoda, jer su one potrebne za kreiranje stranica sa detaljima proizvoda. Ove tabele mo\u017eete dodati u Amazon Vendor Central nakon prijave pod karticom Zalihe.<\/p>

Prednosti Amazon Vendori <\/strong>programa<\/h2>

Ko ne deluje aktivno kao Seller na tr\u017ei\u0161tu, naravno, ima svoje prednosti. Pored olak\u0161anja posla \u2013 na primer, jer Amazon preuzima zadatke kao \u0161to su korisni\u010dka podr\u0161ka, upravljanje povratima i pra\u0107enje prihoda \u2013 privla\u010de jo\u0161 neke prednosti:<\/p>

Podr\u0161ka od profesionalaca: Amazon Vendor Menad\u017eer<\/strong><\/h3>

Amazon Vendor Services program podr\u017eava vas kao Vendor na Amazon.de, kako bi osigurao i oja\u010dao va\u0161 uspeh na du\u017ei rok. Tako obe\u0107ava operator tr\u017ei\u0161ta.<\/p>

Kao \u0161to je ve\u0107 pomenuto, Amazon Vendori prakti\u010dno deluju kao dobavlja\u010di onlajn diva. Stoga \u0107ete verovatno mnogo raditi sa Vendor Menad\u017eerom u Amazonu. On predstavlja stranu kompanije i pregovara\u0107e, izme\u0111u ostalog, o ugovornim uslovima sa vama.<\/p>

Dodatne obaveze uklju\u010duju upravljanje marketin\u0161kim aktivnostima i zadovoljstvom kupaca, kao i osiguranje profitabilnosti i postizanje ciljeva prihoda. Budu\u0107i da je briga o Amazon Vendorima vremenski zahtevna, a samim tim i skupa za Amazon, mo\u017ee se desiti da manji vendori budu manje zbrinuti nego ve\u0107i.<\/p>

\"amazon<\/figure>

Bonus poverenja kupaca<\/h3>

Jedna od argumenata koja se \u010desto iznosi je da kupci veruju onlajn divu. Amazon Vendori snabdevaju operatora tr\u017ei\u0161ta, koji se zatim pojavljuje kao prodavac prema krajnjim kupcima. Selleri, s druge strane, prodaju direktno kupcima i stoga moraju prvo da steknu poverenje. Me\u0111utim, pitanje kod ovog argumenta je koliko \u010desto kupci zaista preispituju da li kupuju direktno od Amazona ili samo na njegovom tr\u017ei\u0161tu.<\/p>

Nedostaci kada upravljate Amazon Vendor nalogom<\/strong><\/h2>

Naravno, Amazon Vendor program ima i svoja ograni\u010denja, koja se mogu negativno odraziti u zavisnosti od potreba trgovaca.<\/p>

Zavisnost<\/h3>

Tu je, s jedne strane, odre\u0111ena zavisnost u koju ulazite kao Amazon Vendor. Iskustva nekih vendora pokazuju da su se ugovorni uslovi onlajn diva promenili. Na kraju, morate odlu\u010diti da li \u017eelite da igrate prema pravilima e-trgovinskog giganta ili ne.<\/p>

Pored toga, Amazon Vendori su zavisni od toga da onlajn div postavlja dodatne narud\u017ebine kod vas. Iz razli\u010ditih razloga, kao \u0161to su opadaju\u0107a potra\u017enja ili nedovoljna profitabilnost, mo\u017ee se desiti da Amazon naru\u010duje manje ili nedovoljno robe od vas.<\/p>

Tako\u0111e, u vezi sa stranicama sa detaljima proizvoda i njihovim objavljivanjem, kao Amazon Vendor u Nema\u010dkoj, zavisite od Amazon.de. Pretpostavlja se da se liste vendora kriti\u010dnije proveravaju. Stoga traje nekoliko nedelja dok se va\u0161i artikli objave.<\/p>

Nema uticaja na cenu i mar\u017eu<\/h3>

Kao i svaki dobavlja\u010d, Amazon Vendori nemaju uticaj na odre\u0111ivanje cena, jer to pripada Amazonu. Neki Amazon Vendori su imali iskustva da se niske cene, na primer, nakon posebne akcije, nisu ponovo vratile na nivo pre tih ponuda.<\/p>

Jo\u0161 jedan nedostatak koji neki vendori vide kod Amazona je da kod kupaca mo\u017ee da se stvori utisak o neujedna\u010denoj cenovnoj strategiji. Sve \u010de\u0161\u0107e onlajn div koristi algoritam koji prilago\u0111ava svoje cene drugim ponudama. Zbog toga mo\u017ee do\u0107i do razlika u cenama izme\u0111u tr\u017ei\u0161ta i sopstvenog onlajn prodavnice.<\/p>

Po\u0161to Amazon Vendori ne mogu uticati na odre\u0111ivanje cena, gubite i mogu\u0107nost da kontroli\u0161ete svoje mar\u017ee.<\/strong> Da li \u0107e artikli zbog agresivne cenovne politike Amazona dugoro\u010dno biti \u010de\u0161\u0107e u Buy Box i tako pove\u0107ati prodaju, ili je cena toliko niska da prodaja vi\u0161e ne mo\u017ee da se izjedna\u010di, mo\u017ee varirati od slu\u010daja do slu\u010daja.<\/p><\/blockquote>

Jo\u0161 ne\u0161to?<\/h2>

Naravno, ne postoje samo prednosti i nedostaci u Amazon Vendor programu. Evo jo\u0161 nekoliko zanimljivih \u010dinjenica:<\/p>

Za Amazon Vendor program <\/strong>morate biti pozvani<\/h3>

Dok se mo\u017eete relativno lako prijaviti za Amazon Seller program, potrebno je mnogo vi\u0161e da biste postali deo Amazon Vendora. Naime, ne mo\u017eete se prijaviti, ve\u0107 morate \u010dekati poziv od Amazona. Koje kriterijume e-trgovinski gigant koristi za to, ostaje, kao i obi\u010dno, iza zatvorenih vrata. Jasno je, me\u0111utim, da se to pre svega odnosi na kompanije koje deluju u skladu sa pravilima i po\u0161teno, a pritom ostvaruju visoke prihode. Mora se priznati da su to tako\u0111e minimalni zahtevi koje svaki trgovac treba da ima prema svojim dobavlja\u010dima.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

\u010cini se da se Amazon Vendor program prvenstveno usmerava na velike kompanije. \u201eAmazon Vendor Express\u201c<\/a> je bio program koji je privla\u010dio manje i mla\u0111e firme koje se jo\u0161 nisu kvalifikovale za Vendor Central. Me\u0111utim, on je obustavljen 2018. godine.<\/p>

Do pre nekoliko godina, Amazon Vendori <\/strong>su imali vi\u0161e mogu\u0107nosti ogla\u0161avanja nego Selleri<\/h3>

<\/meta>Dugo je bilo tako da su alati, kao \u0161to su A+ sadr\u017eaj ili Amazon Vine, bili rezervisani za vendore. Me\u0111utim, to se zna\u010dajno promenilo, jer je Amazon prepoznao potencijal prihoda svoje ogla\u0161iva\u010dke grane.<\/p>

U me\u0111uvremenu, u pogledu ogla\u0161avanja, gotovo da nema razlike izme\u0111u Amazon Vendora i Sellera. A+ i Vine su ve\u0107 dugo dostupni i za Sellere, a stru\u010dnjaci iz industrije, kao \u0161to je Ronny Marx, smatraju da \u0107e se dve varijante, Seller i Vendor, dugoro\u010dno spojiti<\/a>.<\/p>

Pribli\u017eavanje Sellera i Amazon Vendora ogleda se i u oblasti podataka. Dugo vremena, Sellere su imali ogroman napredak, jer su imali znatno vi\u0161e uvida u svoju performansu, koji su vendorima ili uop\u0161te nisu bili dostupni ili su bili dostupni samo po veoma visokim tro\u0161kovima. Ova oblast se tako\u0111e u poslednje vreme ekstremno promenila. Sada su i Amazon Vendori i Selleri u mogu\u0107nosti da besplatno pristupe velikom broju podataka.<\/p>

Amazon Vendor vs. Seller<\/h2>

Koji model biste sada trebali izabrati, ili da li \u010dak da otka\u017eete svoj pristup Amazon Vendor portalu, naravno zavisi od va\u0161ih vlastitih potreba i preferencija.<\/p>

Ako se ne \u017eelite baviti temama kao \u0161to je dobit od Buy Box, ve\u0107 radije \u017eelite pregovarati o ugovoru sa Amazonom i pritom mo\u017eda mo\u017eete da se odreknete mar\u017ee i kontrole, Amazon Vendor program bi mogao biti upravo ono \u0161to vam treba.<\/p>

Me\u0111utim, ako \u017eelite sami upravljati tr\u017ei\u0161tem i zadr\u017eati kontrolu nad marketin\u0161kim kampanjama, odre\u0111ivanjem cena itd., definitivno ste bolje sa Seller programom. Ovde je preporu\u010dljivo da obratite pa\u017enju na alate<\/a> koji vas podr\u017eavaju, jer samo sa inteligentnim automatizacijama mo\u017eete dugoro\u010dno uspe\u0161no prodavati na Amazonu. Po\u010dev\u0161i od alata koji vam poma\u017eu u upravljanju robom i knjigovodstvu, do onih koji vas \u010dine konkurentnijim. Dobar Repricer vam mo\u017ee, na primer, pomo\u0107i da osvojite Buy Box \u010dak i protiv Amazona<\/a>!<\/p>

Ako se ne mo\u017eete odlu\u010diti jer u oba modela vidite budu\u0107nost, mogli biste razmotriti da budete istovremeno Amazon Vendor i Seller. Imajte na umu da ovaj hibridni model mora biti dobro osmi\u0161ljen. Ako nemate opse\u017eno znanje o oba modela, savetujemo vam da se obratite odgovaraju\u0107oj agenciji.<\/p>

\u010cesto postavljana pitanja<\/strong><\/p>

\u0160ta je Amazon Vendor?<\/strong>

Amazon Vendori su trgovci koji isporu\u010duju svoju robu Amazonu. Amazon zatim prodaje ovu robu krajnjim kupcima putem svoje online platforme.<\/p> <\/div>

\u0160ta je Amazon Vendor Central?<\/strong>

Preko Vendor Central-a, Amazon Vendori mogu upravljati svojim poslovanjem. Tamo se, na primer, mogu postavljati tabele proizvoda.<\/p> <\/div><\/div>

Izvori slika u redosledu slika: \u00a9 elenabsl \u2013 stock.adobe.com<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com \/<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Na Amazonu mo\u017eete prodavati na dva razli\u010dita na\u010dina: preko Amazon Vendor programa ili kao prodavac. U ovom blogu \u0107e biti re\u010di o tome kako program funkcioni\u0161e, \u0161ta vam mo\u017ee doneti i koje su njegove mane. Amazon Vendori stoje sa onlajn divom u B2B odnosu U suprotnosti sa Seller programom, vi kao Vendor prodajete Amazonu, a<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"\nAmazon Vendor Program: Kome je on pogodan?<\/title>\n<meta name=\"description\" content=\"Postanite Amazon dobavlja\u010d? Program nije za svakoga. 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Trebalo bi da budete svesni ovih prednosti i nedostataka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T12:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lena Schwab\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lena Schwab\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/\"},\"author\":{\"name\":\"Lena Schwab\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/7d5e4fccf9d05be49b08f8f93f992a67\"},\"headline\":\"\u0160ta je Amazon Vendor Program i za koga je pogodan?\",\"datePublished\":\"2021-06-29T12:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/\"},\"wordCount\":1400,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"articleSection\":[\"Prodaja na Amazonu\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/\",\"name\":\"Amazon Vendor Program: Kome je on pogodan?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/sta-je-amazon-vendor-program-i-za-koga-je-pogodan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/06\/23141235\/Amazon-Vendor-login.jpg\",\"datePublished\":\"2021-06-29T12:58:00+00:00\",\"description\":\"Postanite Amazon dobavlja\u010d? 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