{"id":229539,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/paznja-molim-kako-uciniti-vase-proizvode-vidljivijim-u-organskoj-pretrazi\/"},"modified":"2020-03-12T08:53:00","modified_gmt":"2020-03-12T08:53:00","slug":"paznja-molim-kako-uciniti-vase-proizvode-vidljivijim-u-organskoj-pretrazi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/paznja-molim-kako-uciniti-vase-proizvode-vidljivijim-u-organskoj-pretrazi\/","title":{"rendered":"Pa\u017enja molim: Kako u\u010diniti va\u0161e proizvode vidljivijim u organskoj pretrazi"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-232498-identifier\">Ko se jednom pogleda na Amazon, brzo \u0107e primetiti da su rezultati pretrage strukturirani prema istom obrascu.<\/p><p class=\"theme-wp-block gb-responsive-891150-identifier\">I \u0161ta se tu najvi\u0161e isti\u010de? To nisu nu\u017eno organski rezultati, dakle oni koji jednostavno dobro odgovaraju pretrazi. Naprotiv, prva mesta su puna sponzorisanim brendovima, Amazonovim izborom i bestselerima.<\/p><p class=\"theme-wp-block gb-responsive-84421-identifier\">Ali \u0161ta to sve zna\u010di? I kako se dobija takva oznaka za svoje proizvode? Uklju\u010dili smo se u prve redove rezultata pretrage i sa\u017eeli najva\u017enije informacije za njih.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-145856-identifier\">Prva mesta rezultata pretrage na Amazonu<\/h2><p class=\"theme-wp-block gb-responsive-946074-identifier\"><a href=\"https:\/\/www.marketplacepulse.com\/marketplaces-year-in-review-2019\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketplace Pulse<\/a> je u svojoj studiji \u201ePregled tr\u017ei\u0161ta 2019\u201d izme\u0111u ostalog analizirao strukturu rezultata pretrage na Amazonu. Na kraju krajeva, trgovci su samo u SAD-u potro\u0161ili 10 milijardi dolara na ogla\u0161avanje kod online giganta.<\/p><p class=\"theme-wp-block gb-responsive-358135-identifier\">Dakle, mo\u017ee se naslutiti kako su rezultati pretrage strukturirani. Oni su puni sponzorisanim brendovima i proizvodima koje Amazonov algoritam ocenjuje kao posebno dobre.<\/p><p class=\"theme-wp-block gb-responsive-425227-identifier\">Prvi red rezultata pretrage sastoji se samo od sponzorisanim brendovima. U slede\u0107im redovima slede proizvodi sa oznakom bestselera ili Amazonovog izbora, koji se jasno izdvajaju od drugih organskih rezultata.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-225531-identifier\">Sponzorisani oglasi<\/h2><p class=\"theme-wp-block gb-responsive-380426-identifier\">Teoretski, svaki prodavac mo\u017ee na Amazonu koristiti sponzorisane proizvode ili brendove. (Za sponzorisane brendove, naravno, morate imati registrovanu marku kod Amazona.) Razlika le\u017ei u tome da li promovi\u0161ete pojedina\u010dne proizvode ili svoj brend. Rezultat je, me\u0111utim, isti: ve\u0107a vidljivost.<\/p><blockquote class=\"theme-wp-block wp-block-quote has-text-align-center gb-responsive-697732-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-147385-identifier\"><em>\u201eSponzorisani brendovi su oglasi koji sadr\u017ee va\u0161 logo brenda, jedinstveni naslov i do tri va\u0161ih proizvoda. Ovi oglasi se pojavljuju u rezultatima pretrage i poma\u017eu u pove\u0107anju prepoznatljivosti va\u0161eg brenda i portfolija proizvoda.\u201d<\/em><\/p>\n\n\n\n<p class=\"theme-wp-block gb-responsive-675112-identifier\"><em>\u201ePomo\u0107 Amazon kupcima sa oglasima koji se prikazuju u rezultatima pretrage i stranicama sa detaljima proizvoda da prona\u0111u i kupe va\u0161e proizvode na Amazonu.\u201d<\/em> <\/p>\n<cite>Amazon<\/cite><\/blockquote><p class=\"theme-wp-block gb-responsive-301955-identifier\">U okviru svoje studije, Marketplacepulse je otkrio da su u prvom redu rezultata pretrage prikazani SAMO sponzorisani brendovi. U drugom redu, od pet prikazanih proizvoda, tri su bila sponzorisana. Relevancija sponzorisanja je dakle o\u010digledna i svakako biste trebali razmisliti o tome da li je to smisleno ulaganje za va\u0161e poslovanje, kako ne biste zavr\u0161ili na \u0161estoj strani rezultata pretrage (pa, da budemo iskreni, proizvodi su najkasnije od druge strane prakti\u010dno nevidljivi).<\/p><p class=\"theme-wp-block gb-responsive-446355-identifier\">Jedan va\u017ean aspekt sponzorisanja je da je \u010desto vezan za klju\u010dne re\u010di. Va\u0161i proizvodi se tada ne pojavljuju slu\u010dajno, ve\u0107 se prikazuju korisnicima koji su tra\u017eili specifi\u010dnu klju\u010dnu re\u010d. Tako ste ve\u0107 jedan veliki korak bli\u017ee svojoj ciljnoj grupi. Zbog va\u0161e upadljive pozicije u prvim redovima rezultata pretrage, obezbe\u0111ujete visoku vidljivost proizvoda i time i znatno pove\u0107anu verovatno\u0107u da \u0107e proizvod biti kupljen \u2013 oni su prvo \u0161to se kupcima prikazuje na osnovu njihove pretrage.<\/p><p class=\"theme-wp-block gb-responsive-326577-identifier\">Razlog za uspeh sponzorisani oglasa le\u017ei u tome \u0161to se na prvi pogled ne razlikuju od redovnih rezultata pretrage i tako se lako percipiraju kao organski, jer izgledaju kao obi\u010dni proizvodi. Isto va\u017ei i za bestselere i proizvode Amazonovog izbora. Me\u0111utim, ovi su bolje prepoznatljivi zbog svojih upadljivih oznaka. Sponzorisani proizvodi imaju samo mali, svetlosivi natpis koji ih ozna\u010dava kao takve.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-421356-identifier\"><img decoding=\"async\" width=\"844\" height=\"178\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png\" alt=\"\u017delite da va\u0161i proizvodi budu vidljiviji u rezultatima pretrage? Onda se oslonite na sponzorisane oglase, bestselere i Amazonov izbor!\" class=\"wp-image-1868\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-407x86.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte-768x162.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-gesponserte-Produkte.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-820819-identifier\">Neki va\u017eni faktori za uspeh va\u0161ih sponzorisani oglasa:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-547672-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-508424-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Klju\u010dne re\u010di: <\/strong>Otvorite saznajte koje pretra\u017eiva\u010dke termine va\u0161i kupci koriste. To mo\u017ee biti, na primer, termin \u201efutrola za telefon\u201c. Zatim ga postavite kao klju\u010dnu re\u010d. Kada kupac sada pretra\u017euje ovu re\u010d, bi\u0107e mu prikazane kampanje koje sadr\u017ee upravo ovu klju\u010dnu re\u010d. Vi\u0161e informacija o radu sa klju\u010dnim re\u010dima mo\u017eete prona\u0107i ovde.<\/li><li class=\"theme-wp-block gb-responsive-347734-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Dobro Amazon SEO:<\/strong> Ovo treba da optimizujete ve\u0107 pre prve kampanje. S jedne strane, zato \u0161to su oglasi zasnovani na klju\u010dnim re\u010dima. Za to ne morate samo postaviti klju\u010dnu re\u010d, ve\u0107 i osigurati da je va\u0161a stranica proizvoda optimizovana za to. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dobro SEO<\/a> je s druge strane relevantno, jer dobri tekstovi proizvoda, slike itd. ostavljaju privla\u010dniji utisak i zbog toga se \u010de\u0161\u0107e klik\u0107u.<\/li><li class=\"theme-wp-block gb-responsive-810918-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Kontrola uspeha i optimizacija: <\/strong>Redovno proveravajte kako se va\u0161e kampanje performiraju. Ako ne postignete \u017eeljeni cilj ili su \u010dak neisplative, trebate optimizovati kampanje. Za to mo\u017eete, na primer, prilagoditi svoje klju\u010dne re\u010di ili svoj bud\u017eet (dakle iznos koji pla\u0107ate za kampanje).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-327814-identifier\">Tro\u0161kovi sponzorisanja se, ina\u010de, obra\u010dunavaju prema CPC principu. Dakle, pla\u0107ate za svaki klik na va\u0161 oglas. Stoga biste trebali poku\u0161ati posti\u0107i visoku stopu konverzije, kako bi \u0161to vi\u0161e kupaca ne samo kliknulo, ve\u0107 i kupilo.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-890081-identifier\">Bestseller<\/h2><p class=\"theme-wp-block gb-responsive-274146-identifier\">U rezultatima pretrage, kod nekih proizvoda se nalazi upadljiva, narand\u017easta oznaka sa natpisom &#8216;Bestseller&#8217;. Kada pre\u0111ete mi\u0161em preko nje, prikazuje se kategorija u kojoj je proizvod rangiran na prvom mestu bestselera.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-460816-identifier\"><img decoding=\"async\" width=\"844\" height=\"147\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png\" alt=\"\u017delite da va\u0161i proizvodi budu vidljiviji u rezultatima pretrage? Onda se oslonite na sponzorisane oglase, bestselere i Amazonov izbor!\" class=\"wp-image-1864\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-407x71.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller-768x134.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-als-Bestseller.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-201977-identifier\">Prilikom pretrage futrola za telefone, na primer, pojavljuje se bestseller iz kategorije \u201eVodootporne futrole za telefone\u201c. Klikom na kategoriju dobija se rangiranje bestselera. Amazonov naslov na ovoj stranici navodi da su ovde \u201ena\u0161i najpopularniji proizvodi, na osnovu narud\u017ebina\u201c i da se ovi \u201ea\u017euriraju svake satnice\u201c.<\/p><p class=\"theme-wp-block gb-responsive-490957-identifier\">Ali \u0161ta se zapravo krije iza te oznake?<\/p><p class=\"theme-wp-block gb-responsive-803586-identifier\">Amazon se ni ovde ne otkriva potpuno, ali nekoliko stvari je jasno:<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-815801-identifier\"><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-43635-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-892291-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-436139-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Svaki artikal ima rang bestselera koji pokazuje koliko se dobro proizvod prodaje u pore\u0111enju sa drugim iz iste kategorije. Mesto broj 1 dobija ovu tra\u017eenu oznaku, koja se istaknuto prikazuje ve\u0107 u rezultatima pretrage.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-965919-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"264\" height=\"264\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142903\/Produkte-sichtbarer-platzieren-Handyhuelle-Bestseller.png\" alt=\"\u017delite da va\u0161i proizvodi budu vidljiviji u rezultatima pretrage? Onda se oslonite na sponzorisane oglase, bestselere i Amazonov izbor!\" class=\"wp-image-1872\"><\/figure><\/div><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-310497-identifier\"><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-847963-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-151708-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Svi ostali mogu prona\u0107i svoj rang bestselera na svojoj stranici proizvoda. Za svaku kategoriju u kojoj je artikal naveden, dodeljuje se rang. Stoga u ovom primeru postoje \u010detiri ranga sa odgovaraju\u0107im kategorijama. Kako bi svi proizvodi imali jednake \u0161anse, Amazon navodi da a\u017eurira rang bestselera svake satnice.<\/li><\/ul><\/div><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-794502-identifier\"><img decoding=\"async\" width=\"844\" height=\"268\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png\" alt=\"\u017delite da va\u0161i proizvodi budu vidljiviji u rezultatima pretrage? Onda se oslonite na sponzorisane oglase, bestselere i Amazonov izbor!\" class=\"wp-image-1893\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-407x129.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang-768x244.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142901\/Produkte-sichtbarer-platzieren-Bestseller-Rang.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-289159-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-167900-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ova upadljiva oznaka ima psiholo\u0161ki efekat na kupce. S jedne strane, tu je upadljiva signalna boja koja automatski privla\u010di pa\u017enju. S druge strane, izraz bestseller daje kupcu ose\u0107aj sigurnosti. Ako su mnogi drugi ve\u0107 kupili proizvod, ne mo\u017ee biti lo\u0161. Sugeri\u0161e da je prodavac pouzdan.<\/li><li class=\"theme-wp-block gb-responsive-311267-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Da bi osvojili oznaku za sebe, prodavci moraju u\u010diniti mnogo toga. Naravno, ko najvi\u0161e prodaje, dobija i oznaku. Za to bi trebalo da pove\u0107ate svoju vidljivost optimizovanjem svoje <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">stranice proizvoda<\/a> i fokusiranjem na dobro Amazon SEO. Tako\u0111e, trebali biste imati svoje <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrike pod kontrolom, koje tako\u0111e odlu\u010duju o dobitku Buy Box.<\/a><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-49655-identifier\">Amazonov izbor<\/h2><p class=\"theme-wp-block gb-responsive-454917-identifier\">Od 2017. godine postoji i na nema\u010dkom tr\u017ei\u0161tu oznaka Amazonov izbor. Prvobitno je razvijena kako bi se olak\u0161alo kupovanje putem Alexe. Pametna asistentkinja za dom prvo uvek predla\u017ee artikle koji su ve\u0107 jednom naru\u010deni. Ako ne prona\u0111e odgovaraju\u0107e rezultate, predla\u017ee se Amazonov izbor. Dakle, iza ove oznake stoji ogromna kupovna mo\u0107.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-795172-identifier\"><img decoding=\"async\" width=\"844\" height=\"185\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png\" alt=\"\u017delite da va\u0161i proizvodi budu vidljiviji u rezultatima pretrage? Onda se oslonite na sponzorisane oglase, bestselere i Amazonov izbor!\" class=\"wp-image-1880\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-407x89.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice-768x168.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142902\/Produkte-sichtbarer-platzieren-mit-Amazons-Choice.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-384732-identifier\">Da Amazon savr\u0161eno korisni\u010dko putovanje stavlja na prvo mesto, to se mo\u017ee primetiti i kod ove oznake, kada se pogleda poznata kriterijumi za to:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649053-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-451127-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Prime dostava:<\/strong> Kupci \u017eele da svoju robu dobiju \u0161to je br\u017ee mogu\u0107e. Kroz Prime dostavu, navikli su da robu imaju u rukama ve\u0107 slede\u0107eg dana. Po\u0161to je kod Amazona kupac (i njegovo zadovoljstvo) na prvom mestu, online gigant \u017eeli da svojim kupcima uvek omogu\u0107i brzu isporuku. Dakle, morate se osloniti na FBA ili Prime od strane prodavaca.<\/li><li class=\"theme-wp-block gb-responsive-472425-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Minimalna ocena od \u010detiri zvezdice:<\/strong> Obratite pa\u017enju da su kupci potpuno zadovoljni vama i va\u0161im proizvodom. Obratite pa\u017enju na dobru korisni\u010dku podr\u0161ku kao i na dobar kvalitet va\u0161ih proizvoda. Ako kupac nije odmah zadovoljan, obavezno ga shvatite ozbiljno i odmah re\u0161ite njegov problem. Tako mo\u017eete nezadovoljnog kupca pretvoriti u zadovoljnog.<\/li><li class=\"theme-wp-block gb-responsive-393949-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Niska stopa povrata:<\/strong> Naravno, svaki artikal koji napu\u0161ta va\u0161e skladi\u0161te treba da bude u savr\u0161enom stanju. Ali i sa dobrim, detaljnim opisima proizvoda mo\u017eete smanjiti svoju stopu povrata. U zavisnosti od industrije, kupci razli\u010dito \u010desto vra\u0107aju proizvode. U industriji mode, na primer, mnogo se vra\u0107a. To se tako\u0111e uzima u obzir prilikom ocenjivanja ove stope, jer se artikli upore\u0111uju samo unutar svoje kategorije.<li class=\"theme-wp-block gb-responsive-765712-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Visoka stopa kupovine kod drugih kupaca koji su tra\u017eili ovu klju\u010dnu re\u010d:<\/strong> Amazon upore\u0111uje koliko \u010desto su drugi kupci, koji su tra\u017eili istu klju\u010dnu re\u010d, kupovali odre\u0111ene proizvode. U ovom slu\u010daju, dobro <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon SEO<\/a> ponovo dolazi do izra\u017eaja. Osigurajte da va\u0161 proizvod rangira za odgovaraju\u0107e klju\u010dne re\u010di i tako ima visoku vidljivost prilikom pretrage za njima.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-817218-identifier\">Za razliku od bestselera, Amazonov izbor je zasnovan na klju\u010dnim re\u010dima. Bestseleri su zasnovani na kategorijama. Dakle, mo\u017ee se desiti da za va\u0161u pretragu dobijete vi\u0161e bestselera (iz razli\u010ditih kategorija), ali \u0107e vam uvek biti prikazan samo jedan proizvod iz Amazonovog izbora.<\/p><p class=\"theme-wp-block gb-responsive-267711-identifier\">Sve ove <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\" target=\"_blank\" rel=\"noreferrer noopener\">metrike su tako\u0111e relevantne za dobitak Buy Box.<\/a> Poku\u0161ajte da usmerite sve procese ka kupcu, kako bi on imao savr\u0161eno iskustvo kupovine.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-191336-identifier\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-564333-identifier\">Prodavci na Amazonu bi se stoga obavezno trebali baviti etiketama i sponzoriranim oglasima. Dok etiketama mo\u017eete pristupiti samo uz uverljivu performansu (i dobro SEO), teoretski mo\u017eete uvek ulagati u oglase kako biste bili me\u0111u prvim rezultatima pretrage.<\/p><p class=\"theme-wp-block gb-responsive-170738-identifier\">Obe mogu\u0107nosti vam pru\u017eaju znatno ve\u0107u vidljivost, koja je (gotovo) neprocenjiva. Na kraju krajeva, \u017eelite da vidite svoje proizvode na vrhu, a ne da propadaju na strani 2.<\/p><p class=\"theme-wp-block gb-responsive-285974-identifier\">Bez obzira da li su u pitanju oglasi ili etikete, ko \u017eeli da bude me\u0111u najprodavanijima, mora znati \u0161ta radi. Me\u0111utim, uz nekoliko prethodnih razmatranja i pametnih odluka, ni\u0161ta vam ne mo\u017ee stati na put ka vrhu.<\/p><p class=\"theme-wp-block gb-responsive-619973-identifier has-small-font-size\">Izvori slika u redosledu slika: \u00a9 iiierlok_xolms \u2013 stock.adobe.com \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon \/ Screenshot @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Ko se jednom pogleda na Amazon, brzo \u0107e primetiti da su rezultati pretrage strukturirani prema istom obrascu. I \u0161ta se tu najvi\u0161e isti\u010de? To nisu nu\u017eno organski rezultati, dakle oni koji jednostavno dobro odgovaraju pretrazi. Naprotiv, prva mesta su puna sponzorisanim brendovima, Amazonovim izborom i bestselerima. Ali \u0161ta to sve zna\u010di? I kako se dobija<\/p>\n","protected":false},"author":5,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1464],"tags":[],"class_list":["post-229539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamirajte-se-sa-amazonom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160ta je Amazon Choice? Postavite proizvode vidljivije<\/title>\n<meta name=\"description\" content=\"\u017delite li da postavite svoje proizvode vidljivije u rezultatima pretrage? 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