{"id":229542,"date":"2024-10-31T12:26:58","date_gmt":"2024-10-31T12:26:58","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/"},"modified":"2024-10-31T12:26:58","modified_gmt":"2024-10-31T12:26:58","slug":"amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/","title":{"rendered":"Amazon Prime od prodavaca: Vodi\u010d za profesionalne prodavce"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-600047-identifier\">Ispunjavanje od strane Amazona (FBA) je zapravo jedini na\u010din da se dobije \u017eeljeni Prime-bed\u017e za proizvod koji svakom kupcu na Amazonu daje obe\u0107anje: brza isporuka, fleksibilne povratne opcije, uslu\u017ena korisni\u010dka podr\u0161ka \u2013 da skratimo: odli\u010dan kvalitet u svim aspektima. Ovo obe\u0107anje privla\u010di. Vi\u0161e od 200 miliona ljudi \u0161irom sveta koristi Amazon Prime, a uvo\u0111enje programa se smatra pravim pokreta\u010dem rasta za razli\u010dite tr\u017ei\u0161ne platforme. Me\u0111utim, nije svaki trgovac spreman da koristi Amazon FBA. Posebno profesionalni i veliki prodavci na tr\u017ei\u0161tu imaju svoju, dobro funkcioni\u0161u\u0107u logistiku. Outsourcing ispunjavanja mo\u017ee u takvim slu\u010dajevima izazvati dodatne tro\u0161kove. Da bi se i takvim trgovcima omogu\u0107ilo da do\u0111u do rastu\u0107e baze Prime kupaca, Amazon je uveo program \u201ePrime kroz prodavce\u201c.<\/p><p class=\"theme-wp-block gb-responsive-103053-identifier\">Me\u0111utim, u\u010de\u0161\u0107e u Prime by Seller odnosno Seller Fulfilled Prime (Amazon SFP) nije dostupno svima i postoje strogi kvalitetni kriterijumi koje zainteresovane kompanije tako\u0111e moraju da doka\u017eu. U ovom blog postu obja\u0161njavamo \u0161ta ta\u010dno predstavlja Prime kroz prodavce, koji uslovi moraju biti ispunjeni i kako se uspe\u0161no prijaviti.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-497266-identifier\">\u0160ta je Prime kroz prodavce?<\/h2><p class=\"theme-wp-block gb-responsive-749526-identifier\">Mnogi Amazon trgovci su ranije izbegavali Prime by Seller jer nije bilo mogu\u0107e slobodno birati pru\u017eaoca usluga dostave. Me\u0111utim, otkako prodavci vi\u0161e nisu vezani za odre\u0111enu transportnu slu\u017ebu, program je stekao veliku atraktivnost. Proizvodi koji se \u0161alju putem Prime kroz prodavce su deo Amazon Prime-a, ali se direktno \u0161alju iz skladi\u0161ta odgovaraju\u0107eg prodavca.<\/p><p class=\"theme-wp-block gb-responsive-203366-identifier\">Za trgovce to zna\u010di da mogu koristiti svoju vlastitu logistiku, od skladi\u0161tenja preko biranja i pakovanja do isporuke. To tako\u0111e zna\u010di da ovi interni procesi moraju funkcionisati glatko i pouzdano. Da li je to slu\u010daj, Amazon testira prethodno tokom probnog perioda.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-192156-identifier layout-ba\">\n\n\t\t<div class=\"text-banner-cta text-banner-ba-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tOtkrijte svoj potencijal rasta\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tProdajete li sa profitom? Odr\u017eavajte svoju profitabilnost sa SELLERLOGIC Business Analytics za Amazon. Sada testirajte 14 dana.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"\/sr\/business-analytics-tool-amazon\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\tSaznajte vi\u0161e\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-587443-identifier\">Prednosti Amazon Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-633162-identifier\">Prime logo je zato tako tra\u017eeno jer pru\u017ea klju\u010dne konkurentske prednosti.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-160471-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-220992-identifier\">Kupci koji su zaklju\u010dili Prime pretplatu, <strong>tendencijalno \u010de\u0161\u0107e<\/strong> kupuju na Amazonu i <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-120824-identifier\">generi\u0161u <strong>ve\u0107e vrednosti korpe<\/strong> od kupaca koji ne koriste Prime. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-778815-identifier\">Pored toga, <strong>Prime kupci veoma ciljano<\/strong> tra\u017ee proizvode koji su deo Prime ponude, kako bi iskoristili sve prednosti pretplate \u2013 posebno brzu isporuku, ponekad jo\u0161 istog dana ili najkasnije slede\u0107eg dana. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-587813-identifier\">Pored toga, sa Prime raste verovatno\u0107a da ponuda <strong>osvoji <\/strong><a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\"><strong>Amazon Buy Box<\/strong><\/a><strong>.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-414743-identifier\">Vi\u0161e prometa i pobolj\u0161ana stopa konverzije dovode do jo\u0161 ve\u0107e <strong>vidljivosti<\/strong> u Amazon pretrazi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81947-identifier\">Za proizvode \u201ePrime kroz prodavce\u201c Amazon preuzima <strong>korisni\u010dku podr\u0161ku<\/strong> i<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-83388-identifier\">Trgovci koji su SFP kvalifikovani imaju pristup <strong>brzim ponudama<\/strong>. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-582009-identifier\">Program \u201ePrime kroz prodavce\u201c je za razliku od FBA prakti\u010dno <strong>besplatan<\/strong>, jer se ne napla\u0107uju dodatne takse. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-665673-identifier\">U isto vreme, prodavci bele\u017ee kroz Prime by Seller obi\u010dno <strong>smanjenje tro\u0161kova<\/strong>, na primer, kod skladi\u0161tenja i kroz vlastite uslove sa pru\u017eaocima usluga dostave. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410900-identifier\"><strong>Nezavisnost od Amazona<\/strong> je jo\u0161 jedna prednost koja se ne sme potceniti: vlastite ambala\u017ee za dostavu, vi\u0161e brendiranja, bolja prezentacija proizvoda \u2013 sve to na kraju doprinosi <strong>lojalnosti kupaca<\/strong>.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-481170-identifier\">Nedostaci Amazon Prime by Seller<\/h3><p class=\"theme-wp-block gb-responsive-788979-identifier\">Sve ima svoju cenu \u2013 i trgovci bi trebali dobro razmisliti da li \u017eele da je plate.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-549540-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910913-identifier\">Cela <strong>odgovornost<\/strong> za obradu narud\u017ebina le\u017ei na prodavcu. <\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-969007-identifier\">Amazon postavlja visoke <strong>zahteve<\/strong> u\u010desnicima programa \u201ePrime kroz prodavce\u201c, koji moraju biti ispunjeni u svakom trenutku (vidi ispod).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-147467-identifier\">Svi <strong>procesi moraju besprekorno funkcionisati<\/strong>. Ve\u0107 nekoliko ka\u0161njenja u isporuci ili previ\u0161e pritu\u017ebi kupaca mo\u017ee zna\u010diti gubitak Prime statusa.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-75173-identifier\">Narud\u017ebine moraju biti obra\u0111ene u svakom trenutku, dakle i <strong>vikendom, na praznicima<\/strong>, tokom \u0161kolskih raspusta ili kada baka slavi ro\u0111endan.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-254223-identifier\">Korisni\u010dka podr\u0161ka se potpuno preuzima od strane Amazona. Iako je to jedna manje obaveza koju online trgovci moraju obaviti, istovremeno gube svaku kontrolu. Ako se kupac \u017eali \u2013 na primer, jer njegova narud\u017ebina nije isporu\u010dena direktno slede\u0107eg dana \u2013 Amazon \u0107e obi\u010dno ispuniti \u017eelju kupca i, na primer, pokrenuti povra\u0107aj novca.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-995214-identifier\">Tako\u0111e, <strong>politike povra\u0107aja<\/strong> sa kojima se svi SFP trgovci na Amazonu moraju slo\u017eiti mogu biti negativna ta\u010dka. Kupci moraju mo\u0107i da vrate proizvode u roku od 30 dana, a nakon prijema povratka, kupcu se mora refundirati cena artikla u roku od dva dana.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833917-identifier\">Kada se isplati opcija Seller Fulfilled Prime za Amazon trgovce?<\/h3><p class=\"theme-wp-block gb-responsive-427640-identifier\">Suprotno od Prime by Seller je <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/brexit-amazon-fba-zaustavlja-prenose-zaliha-izmedu-eu-i-velike-britanije-evo-sta-trgovci-mogu-da-urade\/\">Ispunjavanje od strane Amazona<\/a>. U ovom slu\u010daju, prodavac ne skladi\u0161ti i ne \u0161alje svoju robu sam, ve\u0107 Amazon preuzima celu uslugu ispunjavanja. Artikli se skladi\u0161te u Amazon logisti\u010dkom centru i pakovani su i poslati prilikom narud\u017ebine. Tako\u0111e, povratne po\u0161iljke se obra\u0111uju tamo. To ima mnoge prednosti, ali i neke negativne strane \u2013 na primer, takva usluga naravno nije besplatna i uz prodajne takse dolaze i FBA takse.<\/p><p class=\"theme-wp-block gb-responsive-209621-identifier\">Ipak, Prime kroz prodavce nije automatski bolje re\u0161enje. Kao pravilo, va\u017ei da SFP dolazi u obzir pre svega za one proizvode koji uzrokuju previsoke tro\u0161kove u FBA programu. Obi\u010dno se to de\u0161ava jer su proizvodi preveliki ili prete\u0161ki, prodaju se samo sezonski i stoga predugo ostaju u Amazon skladi\u0161tu ili kada postoje specifi\u010dni zahtevi za sigurnost proizvoda ili ambala\u017eu.<\/p><p class=\"theme-wp-block gb-responsive-284233-identifier\">U svakom slu\u010daju, zainteresovani bi prvo trebali ta\u010dno izra\u010dunati tro\u0161kove pre nego \u0161to se odlu\u010de za jedan ili drugi program.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-736117-identifier\">Koje zahteve ima Amazon SFP?<\/h2><div class=\"wp-block-image gb-responsive-195265-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg\" alt='Program Seller Fulfilled Prime od Amazona je poznat kao \u201ePrime by Seller\".' class=\"wp-image-67782\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29114715\/sfp-amazon-prime-by-seller.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-387470-identifier\">Program \u201ePrime kroz prodavce\u201c ima stroge uslove koje nikako ne treba potceniti. Amazon na kraju uvek prioritet daje kupcu i tako je postao najve\u0107i igra\u010d u e-trgovini. Ko ne mo\u017ee da pru\u017ei odgovaraju\u0107i kvalitet usluge, bi\u0107e isklju\u010den. Da bi trgovci mogli slati proizvode putem Prime kroz prodavce, moraju biti ispunjeni slede\u0107i zahtevi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177973-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-910683-identifier\">profesionalni prodav\u010dev ra\u010dun<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-877267-identifier\">dr\u017eavna dostupnost i isporuka iz doma\u0107eg skladi\u0161ta<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956106-identifier\">besplatna isporuka<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-555273-identifier\">isporuka unutar jednog dana nakon prijema narud\u017ebine za min. 99 % svih narud\u017ebina<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-838082-identifier\">isporuka narud\u017ebina do 13 \u010dasova jo\u0161 istog dana<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-63964-identifier\">po\u0161tovanje obe\u0107anja o isporuci (u zavisnosti od kategorije, mesta skladi\u0161tenja i dimenzija proizvoda)<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-796903-identifier\">stopa ta\u010dnih isporuka min. 90 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-187514-identifier\">stopa va\u017ee\u0107ih brojeva za pra\u0107enje po\u0161iljki min. 99 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-897487-identifier\">stopa otkazivanja manja ili jednaka 0,5 %<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-255910-identifier\">besplatni povrati u skladu sa Amazon pravilima<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-270250-identifier\">Od 2023. godine, u nekim slu\u010dajevima samo najbolji 90 % dobija Prime logo. Amazon to procenjuje svake sate i uzima u obzir razli\u010dite pokazatelje, ali je presudna isporu\u010dna vremenska granica. Za tr\u017ei\u0161ta Nema\u010dke, Francuske, \u0160panije, Holandije i Belgije, sve ponude sa rokom isporuke od maksimalno tri dana dobijaju Prime status, dok ponude sa vi\u0161e od sedam dana isporuke uop\u0161te ne sti\u010du pravo na Prime. Za ponude sa rokom od \u010detiri do maksimalno sedam dana primenjuje se gore opisano pravilo od 90 %.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-74984-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-379859-identifier\">Nisu svi rokovi isti za sve kategorije proizvoda, jer, na primer, veoma glomazni proizvodi jednostavno imaju du\u017ee vreme isporuke od malih i lakih artikala. Tako\u0111e postoje izuzeci za me\u0111unarodne po\u0161iljke. Trgovci se dakle takmi\u010de samo unutar iste klase proizvoda.<\/p><\/blockquote><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"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\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing a placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More Information<\/a> <\/div><\/div>\n<\/div><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-760444-identifier\">Sprovo\u0111enje programa \u201ePrime kroz prodavce\u201c<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-536731-identifier\">pru\u017eaoci usluga dostave<\/h3><p class=\"theme-wp-block gb-responsive-107726-identifier\">Jo\u0161 uvek se \u0161u\u0161ka da su SFP trgovci vezani za kurirsku slu\u017ebu DPD. Me\u0111utim, to vi\u0161e nije slu\u010daj od 2022. godine, tako da se mo\u017ee raditi i sa DHL-om, Hermesom i drugim. To ima jo\u0161 jednu prednost: preduze\u0107a sada mogu pregovarati o sopstvenim poslovnim uslovima sa odgovaraju\u0107im prevoznikom ili koristiti ve\u0107 dogovorene uslove, umesto da moraju prihvatiti uslove koje je pregovarao Amazon.<\/p><p class=\"theme-wp-block gb-responsive-781116-identifier\">Naj\u010de\u0161\u0107e kurirske slu\u017ebe su sigurno DHL, Hermes ili DPD, ali trgovci se mogu odlu\u010diti i za Amazon Shipping, UPS ili bilo koju drugu slu\u017ebu. Me\u0111utim, mnogo toga govori u korist DHL-a, jer posebno kupci veruju ovoj kurirskoj kompaniji.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-559685-identifier\">Registracija i testna faza<\/h3><p class=\"theme-wp-block gb-responsive-877975-identifier\">Da bi se kvalifikovali za Amazon SFP, trgovci moraju da se registruju u Seller Central i uspe\u0161no zavr\u0161e testnu fazu. U nastavku dajemo pregled potrebnih koraka.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-234653-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-342369-identifier\"><strong>Registracija u Amazon Seller Central<\/strong><br>Navigirajte u Seller Central u pode\u0161avanjima programa do odeljka \u201ePrime od prodavaca\u201c. Prijavite se tamo za u\u010de\u0161\u0107e. Nakon toga, Amazon \u0107e proveriti da li va\u0161 prodav\u010dev ra\u010dun ispunjava uslove (npr. niska stopa otkazivanja itd.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-722124-identifier\"><strong>Prolazak testne faze<\/strong><br>Ako prva proba pro\u0111e pozitivno, zapo\u010dinje testna faza, u kojoj se treba osigurati da se po\u0161tuju potrebni standardi. Tokom probnog perioda, svi SFP zahtevi moraju biti ispunjeni, ali bez da odgovaraju\u0107i proizvodi ve\u0107 dobiju Prime logo.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-589939-identifier\"><strong>Kreiranje \u0161ablona za isporuku za Prime<\/strong><br>Kreirajte u Seller Central takozvani \u0161ablon za isporuku. Ovaj mo\u017eete prona\u0107i pod \u201eUpravljanje zalihama\u201c. Kliknite na \u201ePromeni \u0161ablon za isporuku\u201c u padaju\u0107em meniju proizvoda, zatim na \u201ePromeni \u0161ablon za isporuku\u201c i potom na \u201eIzaberi Prime \u0161ablon za isporuku\u201c. Tamo mo\u017eete odrediti oblasti i vreme isporuke za Prime narud\u017ebine. Alternativno, mo\u017eete izabrati put preko asistenta za zalihe.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541716-identifier\"><strong>Integracija kurirske slu\u017ebe<\/strong><br>Da biste kreirali etikete za isporuku, morate povezati svoj ra\u010dun za isporuku sa svojim Amazon ra\u010dunom. Da biste to uradili, idite u pode\u0161avanjima na \u201eInformacije o prodav\u010devom ra\u010dunu\u201c. Pod isporukom i \u201eVra\u0107anje robe\u201c nalazi se odeljak \u201eKupovina tro\u0161kova isporuke\u201c. Tamo mo\u017eete upravljati ra\u010dunima prevoznika.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-300541-identifier\"><strong>Prolazak testne faze<\/strong><br>Tokom probnog perioda va\u017ee svi zahtevi programa \u201ePrime od prodavaca\u201c. Narud\u017ebine moraju biti obra\u0111ene i poslati na vreme, rok isporuke mora biti po\u0161tovan i sve <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">metrike kao \u0161to je stopa otkazivanja<\/a> moraju biti u prihvatljivom opsegu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-339248-identifier\">Nakon uspe\u0161no zavr\u0161ene testne faze, odgovaraju\u0107i ASIN-ovi automatski dobijaju Prime logo.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-697063-identifier\">Zaklju\u010dak<\/h2><div class=\"wp-block-image gb-responsive-538873-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg\" alt=\"Prime od prodavaca u Austriji? Iskustva sa tim su ve\u0107 prikupili neki trgovci.\" class=\"wp-image-67803\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen-medium-large.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29144823\/prime-durch-verkaeufer-oesterreich-erfahrungen.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-985968-identifier\">Zaklju\u010dno, mo\u017ee se re\u0107i da program \u201ePrime od prodavaca\u201c predstavlja vrednu alternativu za trgovce koji \u017eele da zadr\u017ee svoje vlastite logisti\u010dke procese i poslovne uslove, dok istovremeno \u017eele da imaju pristup rastu\u0107oj bazi Amazon Prime kupaca. Program im omogu\u0107ava da proizvode \u0161alju direktno iz sopstvenog skladi\u0161ta i pritom nose tra\u017eeni Prime logo, bez oslanjanja na Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-534855-identifier\">Jasna prednost za Prime trgovce je vidljivost i poverenje koje stvara Prime oznaka. Prime kupci cene brzu isporuku i odli\u010dnu korisni\u010dku uslugu i skloniji su da \u010de\u0161\u0107e i vi\u0161e kupuju na Amazonu. Pored toga, trgovci imaju koristi od pobolj\u0161ane \u0161anse da osvoje Buy Box i pobolj\u0161ane vidljivosti u Amazon pretrazi.<\/p><p class=\"theme-wp-block gb-responsive-656145-identifier\">Me\u0111utim, program donosi i izazove: Trgovci snose punu odgovornost za po\u0161tovanje visokih zahteva za uslugu koje postavlja Amazon \u2013 kao \u0161to su pravovremena isporuka i niska stopa otkazivanja. Unutra\u0161nji logisti\u010dki procesi stoga moraju besprekorno i pouzdano funkcionisati kako bi se izbegla kr\u0161enja zahteva.<\/p><p class=\"theme-wp-block gb-responsive-219144-identifier\">Na kraju, program \u201ePrime od prodavaca\u201c posebno je pogodan za trgovce sa specijalnim proizvodima koji bi u FBA programu izazvali previsoke tro\u0161kove.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-997865-identifier\">\u010cesto postavljana pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1730213731419\"><strong class=\"schema-faq-question\"><strong>\u0160ta je Amazon Prime za prodavce?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Prime za prodavce, tako\u0111e nazvan \u201ePrime isporu\u010deno od prodavaca\u201c, omogu\u0107ava prodavcima da \u0161alju svoje proizvode sa Prime oznakom direktno iz svog vlastitog skladi\u0161ta i da i dalje nude Prime prednosti kao \u0161to su brza isporuka i korisni\u010dka usluga.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213746060\"><strong class=\"schema-faq-question\"><strong>\u0160ta to zna\u010di kada je Amazon prodavac?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kada je Amazon prodavac, Amazon kupuje i prodaje proizvod sam, skladi\u0161ti ga u svojim centrima za ispunjenje i preuzima isporuku, korisni\u010dku uslugu i vra\u0107anje.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213764767\"><strong class=\"schema-faq-question\"><strong>\u0160ta zna\u010di Prime-\u0161aljivanje?<\/strong><\/strong> <p class=\"schema-faq-answer\">Prime \u0161aljivanje ozna\u010dava brzu, \u010desto besplatnu isporuku za Amazon Prime \u010dlanove, obi\u010dno unutar jednog do dva dana.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213784308\"><strong class=\"schema-faq-question\"><strong>Ko pla\u0107a tro\u0161kove isporuke kod Prime preko prodavaca?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tro\u0161kove isporuke snosi isklju\u010divo trgovac. On mo\u017ee da se oslanja na odgovaraju\u0107e poslovne uslove koje je dogovorio sa izabranim prevoznikom. Za ne-Prime kupce mogu se naplatiti tro\u0161kovi isporuke do 7,99 \u20ac.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213803085\"><strong class=\"schema-faq-question\"><strong>Mo\u017ee li se kod Prime preko prodavaca koristiti i DHL?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, sada Amazon SFP-trgovci vi\u0161e nisu vezani za odre\u0111enu transportnu kompaniju, ve\u0107 mogu da sara\u0111uju sa DPD-om kao i sa DHL-om, Hermesom itd.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213826712\"><strong class=\"schema-faq-question\"><strong>Da li je Prime by Seller besplatno?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, ne postoje dodatne naknade. Amazon-ove prodajne naknade ostaju tako\u0111e nepromenjene.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213890539\"><strong class=\"schema-faq-question\"><strong>Koliko traje \u201ePrime preko prodavaca\u201c probni period?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ne postoji odre\u0111eno trajanje probnog perioda. To ima prednosti, jer trgovci imaju malo vremena da prilagode svoje procese isporuke i da kontroli\u0161u svoje metrike. S druge strane, to tako\u0111e zna\u010di odre\u0111enu nesigurnost kada Amazon smatra da je probni period zavr\u0161en i kada se aktivira Prime status.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1730213903332\"><strong class=\"schema-faq-question\"><strong>Za koje prodavce je SFP posebno pogodan?<\/strong><\/strong> <p class=\"schema-faq-answer\">SFP je posebno pogodan za prodavce koji imaju robustan logisti\u010dki sistem i redovno mogu da upravljaju visokim obimima isporuka.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-515547-identifier\"><span style=\"font-size:0.7em\" class=\"has-font-size\">Izvori slika u redosledu slika: \u00a9 stock.adobe.com \u2013 Mounir \/ \u00a9 stock.adobe.com \u2013 Vivid Canvas \/ \u00a9 stock.adobe.com \u2013 Stock Rocket<\/span><\/p><p class=\"theme-wp-block gb-responsive-195-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Ispunjavanje od strane Amazona (FBA) je zapravo jedini na\u010din da se dobije \u017eeljeni Prime-bed\u017e za proizvod koji svakom kupcu na Amazonu daje obe\u0107anje: brza isporuka, fleksibilne povratne opcije, uslu\u017ena korisni\u010dka podr\u0161ka \u2013 da skratimo: odli\u010dan kvalitet u svim aspektima. Ovo obe\u0107anje privla\u010di. Vi\u0161e od 200 miliona ljudi \u0161irom sveta koristi Amazon Prime, a uvo\u0111enje programa<\/p>\n","protected":false},"author":3,"featured_media":67842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521],"tags":[],"class_list":["post-229542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime preko prodavaca \u2013 \u0160ta apsolutno treba da znate<\/title>\n<meta name=\"description\" content=\"Da li \u017eelite da ponudite Prime preko prodavaca? 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Pripremi\u0107emo vas za probni period i podeli\u0107emo korisne savete iznutra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-31T12:26:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon Prime od prodavaca: Vodi\u010d za profesionalne prodavce\",\"datePublished\":\"2024-10-31T12:26:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/\"},\"wordCount\":2120,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"articleSection\":[\"Ispunjenje od strane Amazona\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/\",\"name\":\"Prime preko prodavaca \u2013 \u0160ta apsolutno treba da znate\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-prime-od-prodavaca-vodic-za-profesionalne-prodavce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/29152636\/amazon-prime-durch-verkaeufer-dhl.jpeg\",\"datePublished\":\"2024-10-31T12:26:58+00:00\",\"description\":\"Da li \u017eelite da ponudite Prime preko prodavaca? 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