{"id":229551,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strucnjak-za-e-trgovinu-jens-armbrecht-u-intervjuu-prednosti-amazonovog-programa-za-dobavljace\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"strucnjak-za-e-trgovinu-jens-armbrecht-u-intervjuu-prednosti-amazonovog-programa-za-dobavljace","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/strucnjak-za-e-trgovinu-jens-armbrecht-u-intervjuu-prednosti-amazonovog-programa-za-dobavljace\/","title":{"rendered":"Stru\u010dnjak za e-trgovinu Jens Armbrecht u intervjuu: Prednosti Amazonovog programa za dobavlja\u010de"},"content":{"rendered":"

Amazon prodavci mogu prodavati svoju robu ne samo kao prodavci, ve\u0107 i kao dobavlja\u010di<\/a>. To zna\u010di da ne prodaju direktno krajnjim kupcima, ve\u0107 postaju dobavlja\u010di Amazona. Nastaje klasi\u010dan B2B posao sa onlajn gigantom.<\/p>

U mnogim forumima se mogu na\u0107i uzrujani dobavlja\u010di koji izve\u0161tavaju o te\u0161ko\u0107ama sa programom. Tako\u0111e, \u010dini se da se sve vi\u0161e sadr\u017eaja, koji su prvobitno bili rezervisani za dobavlja\u010de, otklju\u010dava za prodavce. Gde su, dakle, prednosti u programu za dobavlja\u010de?<\/p>

Onlajn gigant se prili\u010dno uzdr\u017eava od informacija o programu. Samo u Vendor-Central prodavci saznaju vi\u0161e. Za to je potrebna registracija kao dobavlja\u010d.<\/p>

Zato smo razgovarali sa Jensom Armbrechtom, stru\u010dnjakom za e-trgovinu i osniva\u010dem Shopvires<\/a>, o prednostima programa za dobavlja\u010de.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Stru\u010dnjak za e-trgovinu i osniva\u010d Shopviresa aktivan je u onlajn trgovini ve\u0107 17 godina i strastveno se bavi osnivanjem i razvojem preduze\u0107a. Sa Shopviresom savetuje firme u pitanjima vezanim za e-trgovinu. Veliki deo posla je savetovanje ve\u0107 registrovanih i budu\u0107ih dobavlja\u010da.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: \u010cini se da se Seller Central i Vendor Central sve vi\u0161e pribli\u017eavaju. Koje prednosti vidite u programu za dobavlja\u010de u odnosu na Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201ePrvo treba imati na umu za koga je program za dobavlja\u010de zapravo namenjen. Ve\u0107ina dobavlja\u010da su proizvo\u0111a\u010di proizvoda koje direktno prodaju Amazonu.
Iako se prodavci i dobavlja\u010di sve vi\u0161e pribli\u017eavaju po \u201efunkcionalnosti\u201c, kao \u0161to je A+ sadr\u017eaj, program za dobavlja\u010de \u0107e i dalje ostati atraktivan za proizvo\u0111a\u010de.
Za to postoji i vrlo jednostavan razlog: Mnogi ve\u0107i proizvo\u0111a\u010di ne mogu ili ne \u017eele iz razli\u010ditih razloga da prodaju direktno krajnjim kupcima i stoga im je potreban neko poput Amazona.<\/p>

SELLERLOGIC: Kome biste preporu\u010dili prelazak sa prodavca na dobavlja\u010da? Da li biste tako\u0111e nekim dobavlja\u010dima preporu\u010dili prelazak u program za prodavce?<\/strong><\/p>

Jens Armbrecht: \u201eTako generalno se ne mo\u017ee odgovoriti na to. U ve\u0107ini slu\u010dajeva ima vi\u0161e smisla imati hibridnu strategiju, dakle biti i dobavlja\u010d i prodavac istovremeno.
Me\u0111utim, ovde treba vrlo dobro znati \u0161ta se s jedne strane \u017eeli, a \u0161ta se s druge strane mo\u017ee.\u201d<\/p>

SELLERLOGIC: U mnogim forumima postoje pritu\u017ebe da su tro\u0161kovi programa za dobavlja\u010de veoma nejasni, kao \u0161to su na primer dodaci za tro\u0161kove ogla\u0161avanja. Da li poznajete ovu problematiku? \u0160ta biste savetovali pogo\u0111enima?<\/strong><\/p>

Jens Armbrecht: \u201eDa, zapravo to povremeno \u010dujem. Me\u0111utim, to nikako nije nejasno. Jedan pogled u Vendor Central i vide\u0107ete za\u0161to ste platili koju \u201ekaznu\u201c.
Sigurno postoje i pravi izazovi kao \u0161to je SIOC program – ali u 90% slu\u010dajeva to je zbog dobavlja\u010da, jer on ne kontroli\u0161e svoje procese.<\/p>

SIOC je metoda koju Amazon koristi za pakovanje robe za kupca. Pri tome onlajn gigant pazi da proizvede \u0161to manje ambala\u017enog otpada.<\/span><\/p><\/blockquote>

Iako su zahtevi Amazona veoma visoki, to zna svaki dobavlja\u010d unapred – barem ako se dobro informisao i nije imao samo znakove dolara pred o\u010dima.
Jasan savet: Svako bi trebao da se unapred konsultuje sa spoljnim stru\u010dnjacima, na primer sa nama, kako bi na kraju imao neutralnu procenu da li mo\u017ee da ispuni zahteve i da to ne postane bezdana rupa.\u201d<\/p>

SELLERLOGIC: Pre nekoliko godina jedan od argumenata za Vendor Central bio je pristup naprednim formatima ogla\u0161avanja kao \u0161to su A+ sadr\u017eaj i Amazon Vine. Me\u0111utim, oni su sada dostupni i prodavcima. Da li se onda jo\u0161 uvek isplati imati status dobavlja\u010da?<\/strong><\/p>

Jens Armbrecht: \u201eDa, posebno ve\u0107i proizvo\u0111a\u010di nemaju mogu\u0107nost da po\u0161alju artikl sa ra\u010dunom krajnjem kupcu, ovde \u0107e i dalje biti potrebno imati program za dobavlja\u010de.
Svi proizvo\u0111a\u010di \/ dobavlja\u010di bi to ipak trebali osnovno preispitati ili se druga\u010dije postaviti, kako bi bili agilniji i ne zavisili toliko od jednog kupca (\u0161to drugo Amazon u programu za dobavlja\u010de i nije). Tako\u0111e, ovde rado poma\u017eemo i isti\u010demo odgovaraju\u0107e prednosti i nedostatke.\u201d<\/p>

\"Stru\u010dnjak<\/figure><\/div>

SELLERLOGIC: Jo\u0161 jedna prednost koja se pominje u mnogim blogovima je ta da dobavlja\u010di vi\u0161e ne moraju da se bave logistikom i korisni\u010dkom podr\u0161kom. Ovu prednost imaju i FBA prodavci. Po \u010demu se sistemi u tom pogledu razlikuju?<\/strong><\/p>

Jens Armbrecht: \u201eNije tako lako uporediti. Da, u osnovi Amazon (donekle) preuzima korisni\u010dku podr\u0161ku kada se koristi FBA.
Me\u0111utim, za svaku narud\u017ebinu mora se napisati ra\u010dun. Sigurno to sada ide i preko Amazona, ali posebno ve\u0107i proizvo\u0111a\u010di imaju s tim problem.
Ako je ugovor o dobavlja\u010du razumno pregovaran, tako\u0111e nema povra\u0107aja, \u0161to je jo\u0161 jedna ta\u010dka o kojoj se kao proizvo\u0111a\u010d ne moram brinuti.
Biznis dobavlja\u010da mo\u017ee biti klasi\u010dan B2B posao, iako sigurno postoje neki zamke.\u201d<\/p>

SELLERLOGIC: Da li postoje najave o dodatnim prednostima za dobavlja\u010de koje \u0107e ostati rezervisane za njih i ne\u0107e biti otvorene za prodavce? <\/strong><\/p>

Jens Armbrecht: \u201eJednu, dve stvari sam zapravo ve\u0107 \u010duo, ali o tome jo\u0161 ne smem ni\u0161ta re\u0107i.\u201d<\/p>

SELLERLOGIC: Hvala vam!<\/strong><\/p>

Izvori slika u redosledu slika: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon prodavci mogu prodavati svoju robu ne samo kao prodavci, ve\u0107 i kao dobavlja\u010di. To zna\u010di da ne prodaju direktno krajnjim kupcima, ve\u0107 postaju dobavlja\u010di Amazona. Nastaje klasi\u010dan B2B posao sa onlajn gigantom. U mnogim forumima se mogu na\u0107i uzrujani dobavlja\u010di koji izve\u0161tavaju o te\u0161ko\u0107ama sa programom. Tako\u0111e, \u010dini se da se sve vi\u0161e sadr\u017eaja,<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1380],"tags":[],"class_list":["post-229551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saveti-i-trikovi"],"yoast_head":"\nJens Armbrecht u intervjuu: Prednosti programa za dobavlja\u010de<\/title>\n<meta name=\"description\" content=\"Da li se Amazonov program za dobavlja\u010de isplati? 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