{"id":229581,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prodajte-medunarodno-sa-amazon-fba-gostujuci-clanak-strucnjaka-mihca-augsteina\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"prodajte-medunarodno-sa-amazon-fba-gostujuci-clanak-strucnjaka-mihca-augsteina","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/prodajte-medunarodno-sa-amazon-fba-gostujuci-clanak-strucnjaka-mihca-augsteina\/","title":{"rendered":"Prodajte me\u0111unarodno sa Amazon FBA? Gostuju\u0107i \u010dlanak stru\u010dnjaka Mihca Augsteina"},"content":{"rendered":"

Ko vodi sopstveni veb \u0161op, zna koliko je potrebne radne snage, vremena i koliko su slo\u017eeni procesi koji stoje iza toga. Ako se odlu\u010dite za korak u inostranstvo, dolaze jo\u0161 ve\u0107i izazovi. Mnogi trgovci stoga biraju put preko ve\u0107 uspostavljenih online tr\u017ei\u0161ta kao \u0161to su Ebay ili Amazon i koriste usluge koje prevazilaze samo virtuelnu infrastrukturu. Jedan takav primer je \u201eFulfillment by Amazon\u201c, skra\u0107eno FBA ili Amazon FBA. Me\u0111unarodna prodaja treba da postane lak\u0161a.<\/p>

Usluga koja je ovde poznata i pod nazivom \u201eIsporuka putem Amazona\u201c privla\u010di mnoge prednosti: Mnogi novi kupci, rastu\u0107e zadovoljstvo potro\u0161a\u010da i jednostavna obrada. \u0160ta se krije iza toga? Da li FBA zaista nudi samo prednosti za vlasnike prodavnica<\/a> i da li je usluga pogodna za svakog trgovca ili svaku marku? Jasno ne \u2013 to treba odmah napomenuti.<\/p>

O autoru\u200b<\/strong><\/p>

Micha Augstein je osniva\u010d i generalni direktor kompanije PARCEL.ONE, logisti\u010dkog pru\u017eatelja usluga za prekograni\u010dnu online trgovinu. <\/strong>Od 2006. godine ula\u017ee u razli\u010dita logisti\u010dka re\u0161enja i osniva kompanije. Pre toga je radio u veleprodaji za razli\u010dite modne brendove.<\/p><\/blockquote><\/div><\/div>

Trgovci moraju pratiti globalizaciju<\/h2>

U prvom redu, kupcima je va\u017eno da naru\u010de u prodavnici koja je pouzdana, koja brzo isporu\u010duje \u017eeljene proizvode i koja je pritom povoljna. Isporuka iz zemlje ili inostranstva u tom trenutku nije bitna. To va\u017ei i kada trgovci prodaju me\u0111unarodno, preko Amazona ili drugih kanala.<\/p>

Razvoj koji nosi ogromne potencijale, ali tako\u0111e predstavlja velike izazove za online trgovce. Osvajanje novih tr\u017ei\u0161ta \u2013 preko nacionalnih granica \u2013 otvara nove prodajne mogu\u0107nosti i u vreme rastu\u0107e internacionalizacije je neophodno ako \u017eelite da dugoro\u010dno opstajete i rastete.<\/p>

Posebno za \u201enovajlije\u201c na me\u0111unarodnoj sceni, veliki online tr\u017ei\u0161ta kao \u0161to su Ebay ili Amazon nude dobru vidljivost kod kupaca iz celog sveta. Pored toga, nude atraktivne ponude kako bi olak\u0161ali ulazak u prekograni\u010dnu e-trgovinu. Ove ta\u010dke govore u korist Amazona i FBA, ukoliko je me\u0111unarodna prodaja uop\u0161te opcija.<\/p>

Fulfillment by Amazon \u2013 \u0161ta je to uop\u0161te?<\/h3>

Osnovna ideja koja stoji iza ove ponude je za svakog online trgovca privla\u010dna: Vlasnici prodavnica mogu jednostavno automatizovati ceo svoj proces tako \u0161to \u0107e ga outsourcovati i ponovo se fokusirati na osnovnu delatnost i stvarni razvoj poslovanja. To zna\u010di: Predaju proces naru\u010divanja, kao i pakovanje i isporuku, obradu povrata i \u010dak korisni\u010dku podr\u0161ku i fakturisanje \u2013 dakle, prakti\u010dno sve \u0161to zahteva mnogo vremena, prostora i radne snage \u2013 u ruke Amazona.<\/p>

Prepreke za kori\u0161\u0107enje panevropske isporuke su male: Roba bilo koje kategorije proizvoda se \u0161alje u logisti\u010dke centre online giganta, koji su raspore\u0111eni \u0161irom sveta. Proizvodi se tamo skladi\u0161te i \u010dekaju na prodaju. Amazon odgovara na upite kupaca na odgovaraju\u0107em jeziku zemlje. Dakle, to je paket bez briga, za koji se prodav\u010dev ra\u010dun optere\u0107uje odgovaraju\u0107im prodajnim taksama, ali koji nudi mnoge prednosti.<\/p>

To su prednosti koje imate kao online trgovac sa FBA<\/h2>
\"Lako<\/figure><\/div>

Pre svega, takvo ispunjenje olak\u0161ava ulazak u online trgovinu ili u nove prodajne kanale per se \u2013 uz to dolazi i jednostavan po\u010detak u me\u0111unarodnom poslovanju. Trgovac koristi uspostavljenu Amazon FBA infrastrukturu za me\u0111unarodnu prodaju i ne mora se baviti jezi\u010dkim i dru\u0161tvenim posebnostima, niti se suo\u010davati sa logisti\u010dkim pru\u017eateljima usluga i tarifama. Bez velikog osoblja i vremenskog ulaganja, vidljivost sopstvenih proizvoda na visoko frekventnom tr\u017ei\u0161tu, kojem veruje ogroman broj kupaca \u0161irom sveta, mo\u017ee se pove\u0107ati \u2013 \u0161to se tako\u0111e mo\u017ee primetiti po rastu\u0107em broju Prime kupaca u poslednjim godinama.<\/p>

Ova kupovna mo\u0107na ciljna grupa \u2013 sa vi\u0161e od 100 miliona pretplata \u0161irom sveta (stanje 2018) \u2013 ne samo da provodi znatno vi\u0161e vremena na Amazonu, ve\u0107 tako\u0111e ima i skuplje korpe za kupovinu. Veliki deo ovih kupaca filtrira pretragu direktno prema Prime-only ponudama, koje obe\u0107avaju isporuku putem Amazona i vreme isporuke od samo jedan do dva dana. Trgovci koji nemaju ovu oznaku se \u010dak ne pojavljuju u rezultatima pretrage. To je tako\u0111e jedan od razloga za\u0161to mnogi prodavci koriste \u201eFulfillment by Amazon\u201c. Jer tada njihov proizvod automatski dobija Prime oznaku i ima prednost prilikom plasiranja u Buy Box.<\/p>

Pored toga, trgovci tako\u0111e profitiraju od obi\u010dno nesmetane obrade korisni\u010dkog putovanja kada prodaju me\u0111unarodno preko Amazon FBA. Pouzdani, kratki rokovi isporuke \u2013 obi\u010dno unutar jednog dana \u2013 i brzo, jednostavno upravljanje povratima vi\u0161e ne predstavljaju samo dobar ton za online kupce, ve\u0107 su postali \u017eeljeni standard. Pri tome su dobre recenzije zna\u010dajan pokreta\u010d prodaje i sna\u017ean argument u sticanju novih kupaca.<\/p>

Pored toga, online gigant je prisutan u brojnim zemljama \u0161irom sveta sa lokalnom platformom, \u010dime pru\u017ea mogu\u0107nost da se roba nudi specifi\u010dno za svaku zemlju prema istom modelu uspeha.<\/p>

Amazon.com generi\u0161e \u0161est puta ve\u0107i prihod nego nema\u010dka veb stranica<\/h4>

U Nema\u010dkoj je Amazon platforma za kupovinu br. 1, bez sumnje. Ali ameri\u010dko tr\u017ei\u0161te nosi jo\u0161 ve\u0107e potencijale<\/a>. Preko amazon.com online gigant generi\u0161e \u0161est puta ve\u0107i prihod. U pore\u0111enju sa francuskim, italijanskim i \u0161panskim veb stranicama, ameri\u010dka platforma ostvaruje \u010dak deset do dvadeset puta ve\u0107u frekvenciju i znatno vi\u0161e narud\u017ebina.<\/p>

Osvajanje novih tr\u017ei\u0161ta preko prodajnih stranica Amazona u Evropi, ali pre svega i u SAD-u, nudi ne samo me\u0111unarodnim \u201enovajlijama\u201c ogroman potencijal u pogledu prihoda i novih kupaca. I kao \u0161to se ne mora brinuti o logistici Amazon narud\u017ebina, tako je i isporuka nema\u010dke robe u FBA skladi\u0161te mogu\u0107a bez velikog truda. Pru\u017eatelji usluga kao \u0161to je Parcel.One<\/a> preuzimaju, na primer, logistiku i isporuku i dobro su upoznati sa specifi\u010dnim zahtevima svake zemlje.<\/p>

Za trgovce to donosi velike prednosti: Razli\u010dite po\u0161iljke sa destinacijama u Evropi i inostranstvu se pakiraju u jednu jedinicu tereta, \u0161alju na jednu adresu za prikupljanje, a zatim se rutiranje prepu\u0161ta logisti\u010dkom stru\u010dnjaku. Parcel.One se brine o komisionisanju, po\u0161tovanju carinskih propisa i pravovremenoj isporuci \u2013 i \u0161alje robu preko pouzdanih, lokalnih pru\u017eatelja usluga isporuke krajnjim kupcima ili \u010dak u Amazonova skladi\u0161ta. Pri tome se po\u0161iljke vi\u0161e kupaca kombinuju, tako da isporuka postaje jeftinija zahvaljuju\u0107i popustima na koli\u010dinu.<\/p>

Kroz FBA trgovci gube svoj marketin\u0161ki potencijal<\/h3>
\"\u010cudesni<\/figure><\/div>

Uprkos svim prednostima za vlasnike prodavnica koji koriste Amazon FBA za me\u0111unarodnu prodaju, ova usluga nije pravi izbor za sve trgovce ili brendove.<\/p>

Po\u0161to se tro\u0161kovi skladi\u0161tenja defini\u0161u prema vremenu i prostoru, trgovci bi posebno kod velikih, glomaznih proizvoda trebali razmotriti da li se isplati \u2013 posebno kada se ne radi o brzo prodavanim artiklima. Tako\u0111e, kada je potrebna savetodavna usluga za kupce, prodaja bi trebala biti samostalno organizovana.<\/p>

Trgovci bi tako\u0111e trebali biti svesni da se sa FBA gubi dragoceni marketin\u0161ki potencijal. Jer izgradnja stalne baze kupaca \u2013 to se mo\u017ee posti\u0107i samo sa sopstvenim veb \u0161opom. Amazon kupci obi\u010dno percipiraju samo Amazon kao prodavca, a ne trgovca koji stoji iza njega. Kupci zapamte logo i dizajn Amazon veb stranice tokom procesa naru\u010divanja, dobijaju svoje proizvode u ambala\u017ei sa Amazon brendom i u slu\u010daju pitanja ili problema se obra\u0107aju Amazon korisni\u010dkoj podr\u0161ci. Ako trgovci, na primer, prodaju ekolo\u0161ki prihvatljiv proizvod<\/a>, nemaju mogu\u0107nost da izaberu ambala\u017eu koja je svesno klimatski neutralna. Trgovcu su ruke vezane kada su u pitanju opcije isporuke i upravljanje povratima.<\/p>

Me\u0111utim, postoji jo\u0161 jedan nedostatak za sve trgovce koji me\u0111unarodno prodaju preko Amazon FBA: E-commerce gigant prakti\u010dno prihvata svaku vra\u0107enu robu, bez detaljnog pregleda. Iza toga stoji velika orijentacija ka kupcima online giganta i, naravno, izbegavanje neurednog organizacionog napora. Ipak, za trgovca to mo\u017ee postati prili\u010dno skupo. Na primer, kada se visoko kvalitetna, ali mo\u017eda samo malo o\u0161te\u0107ena elektronska oprema jednostavno odbaci. Ako trgovac, na primer, ima probleme sa isporukom i treba svoje proizvode iz Amazon skladi\u0161ta, roba se prvo mora ponovo nabaviti. To ko\u0161ta vreme i novac.<\/p>

Jednostavnije re\u010deno: Va\u0161a online prodavnica, va\u0161a pravila! Sa FBA se gubi kontrola nad zalihama, obradom povrata, uslovima isporuke i prodajnim okru\u017eenjem. Va\u0161 proizvod se prikazuje kupcu Amazona direktno pored konkurentskog proizvoda i u\u010destvuje u neposrednoj borbi za cenu \u2013 ne samo u odnosu na doma\u0107e, ve\u0107 i na strane proizvode. Konkurencija je dakle velika.<\/p>

\u201eFulfillment by Amazon\u201c \u2013 raditi ili ne raditi?<\/strong><\/p>

Na kraju, \u201eFulfillment by Amazon\u201c \u2013 uprkos nekim nedostacima \u2013 otvara dobru mogu\u0107nost za trgovce da osvoje nova tr\u017ei\u0161ta, pro\u0161ire se i postanu me\u0111unarodni. Jer preko Amazon FBA trgovci mogu prodavati \u0161irom Evrope i me\u0111unarodno. Bez velike radne snage, skladi\u0161nog prostora i vremenskog ulaganja, mo\u017eete predstaviti svoje brendove me\u0111unarodnoj ciljnoj grupi na ogromnom tr\u017ei\u0161tu. Posebno ameri\u010dka Amazon platforma nosi sa sobom veliki tr\u017ei\u0161ni potencijal sa svojim \u0161est puta ve\u0107im prihodom i jakom frekventno\u0161\u0107u.<\/p>

FBA program nije pogodan ako \u017eelite da izgradite stalne kupce i pobolj\u0161ate odnos sa kupcima \u2013 pored toga, kao trgovac predajete marketin\u0161ki potencijal pru\u017eatelju usluga. Tako da je za mnoge, ali ne i za sve trgovce, smisleno prodavati me\u0111unarodno preko Amazon FBA.<\/p>

PARCEL.ONE<\/a> je logisti\u010dki pru\u017eatelj usluga specijalizovan za prekograni\u010dnu online trgovinu. Ovaj startup omogu\u0107ava online trgovcima da zna\u010dajno smanje tro\u0161kove za po\u0161iljke u inostranstvo, tako \u0161to kombinuje sve po\u0161iljke bez obzira na odredi\u0161nu zemlju i za svaku pojedina\u010dnu po\u0161iljku bira idealnog pru\u017eatelja usluga. Pored toga, napor na strani trgovca se zna\u010dajno smanjuje, jer PARCEL.ONE deluje kao jedini ugovorni partner za sva tr\u017ei\u0161ta \u2013 sa jedinstvenom oznakom i kontinuiranim pra\u0107enjem.<\/p><\/blockquote>

Bildnachweise in der Reihenfolge der Bilder: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Ko vodi sopstveni veb \u0161op, zna koliko je potrebne radne snage, vremena i koliko su slo\u017eeni procesi koji stoje iza toga. Ako se odlu\u010dite za korak u inostranstvo, dolaze jo\u0161 ve\u0107i izazovi. Mnogi trgovci stoga biraju put preko ve\u0107 uspostavljenih online tr\u017ei\u0161ta kao \u0161to su Ebay ili Amazon i koriste usluge koje prevazilaze samo virtuelnu<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521,1530],"tags":[],"class_list":["post-229581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona","category-prodaja-na-amazonu"],"yoast_head":"\nProdaja me\u0111unarodno sa Amazon FBA \u2013 kako to funkcioni\u0161e?<\/title>\n<meta name=\"description\" content=\"\u0160ta Amazon FBA mo\u017ee u\u010diniti u pogledu me\u0111unarodne prodaje? Ovde \u0107ete saznati o prednostima i nedostacima FBA u kontekstu internacionalizacije.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/prodajte-medunarodno-sa-amazon-fba-gostujuci-clanak-strucnjaka-mihca-augsteina\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prodaja me\u0111unarodno sa Amazon FBA \u2013 kako to funkcioni\u0161e?\" \/>\n<meta property=\"og:description\" content=\"\u0160ta Amazon FBA mo\u017ee u\u010diniti u pogledu me\u0111unarodne prodaje? 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