{"id":229584,"date":"2023-02-01T11:11:15","date_gmt":"2023-02-01T11:11:15","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/"},"modified":"2023-02-01T11:11:15","modified_gmt":"2023-02-01T11:11:15","slug":"problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/","title":{"rendered":"Problemi sa isporukom u e-trgovini: \u0160ta trgovci treba da razmotre sada"},"content":{"rendered":"

Za Amazon trgovce u Nema\u010dkoj se mnogo toga promenilo. Pre svega, pandemija korone je masivno uticala na trgovinu i od kompanija zahtevala mnogo. Nastali problemi sa isporukom i dalje predstavljaju izazove za trgovce. Tu su i geopoliti\u010dki faktori kao \u0161to je rat u Ukrajini, koji su tako\u0111e doveli do zastoja u isporukama i jo\u0161 uvek ih imaju. Ali kako trgovci mogu da se suo\u010de sa ovim razvojem i postave se tako da zadovoljstvo kupaca ne pati?<\/p>

Zastoji u isporukama i inflacija te\u0161ko poga\u0111aju e-trgovinu<\/h2>

Pre svega, isporuka novih proizvoda za skladi\u0161te sve vi\u0161e predstavlja probleme trgovcima. Kraj zastoja u isporukama jo\u0161 uvek nije na vidiku ove godine. U isto vreme, teretne kapacitete brodova su iscrpljene. Mnogi teretnjaci se zadr\u017eavaju zbog pandemije u velikim trgovinskim lukama u Aziji. \u010cesto su tako na brodovima dostupne znatno manje mogu\u0107nosti transporta nego pre pandemije. To enormno odla\u017ee isporuku proizvoda. Pored toga, rat u Ukrajini izaziva brojne zastoje u isporukama odre\u0111enih proizvoda.<\/p>

U me\u0111uvremenu su se zastoji u isporukama usled pandemije smanjili, me\u0111utim, i dalje se ose\u0107aju u trgovini. Vremena isporuke u maloprodaji su i dalje oko 30 dana du\u017ea<\/a> nego pre krize korone. Da bi spre\u010dili prazne police, trgovci se sve vi\u0161e oslanjaju na dodatne narud\u017ebine. Me\u0111utim, pove\u0107ani obim narud\u017ebina dodatno smanjuje teretne kapacitete na brodovima. Pakleni krug za offline i online maloprodaju, kao i za ekonomiju. Ali postoji mala nada: Tokom bo\u017ei\u0107nih dana pro\u0161le godine, zastoji u isporukama su se malo opustili \u2013 iako verovatno samo privremeno. To proizilazi iz aktuelne IFO ankete o situaciji sa isporukama u maloprodaji<\/a>.<\/p>

I ne samo logisti\u010dki izazovi doprinose problemima sa isporukama. Pored toga, visoka inflacija ote\u017eava situaciju za trgovce. Razlog: Cene transporta su zbog ograni\u010denih kapaciteta i visokih tro\u0161kova energije drasti\u010dno porasle i optere\u0107uju trgovce. Tu su i rastu\u0107e cene nabavke razli\u010ditih dobara kao \u0161to su potro\u0161a\u010dka elektronika ili automobilska industrija. S jedne strane, trgovci moraju da plate pove\u0107ane tro\u0161kove kako bi mogli da nude proizvode. S druge strane, suo\u010davaju se sa izazovom da kompenzuju pove\u0107ane cene, a da ne izgube previ\u0161e kupaca zbog previsokih krajnjih cena.<\/p>

Trgovci imaju, me\u0111utim, mogu\u0107nost da se u trenutnoj situaciji postave tako da svojoj klijenteli i dalje mogu ponuditi \u0161irok asortiman proizvoda. Klju\u010d za to je pravilna priprema.<\/p>

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You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

Problemi sa isporukama? Tako trgovci mogu da ih izbegnu<\/h2>

Jedno unapred: Problemi sa isporukama nisu zavisni samo od jednog faktora, kao \u0161to trenutna situacija pokazuje. Me\u0111utim, Amazon trgovci mogu preduzeti neke mere koje \u0107e delovati protiv problema sa isporukama.<\/p>

Pravilno planiranje \u0161titi od zastoja<\/h3>

Za trgovce je pravovremeno planiranje njihovih zaliha esencijalno kako bi mogli da nude proizvode kupcima u slu\u010daju ka\u0161njenja isporuka. \u0160to pre naru\u010de robu, to obi\u010dno ostaje vi\u0161e vremena do trenutka kada proizvodi moraju obavezno da stignu u skladi\u0161te. Tako se eventualni zastoji ili ka\u0161njenja lak\u0161e mogu ubla\u017eiti. Pored toga, pravovremena narud\u017ebina ima jo\u0161 jednu prednost: U slu\u010daju prevelikih ka\u0161njenja isporuka, trgovci mogu brzo i fleksibilno reagovati i tra\u017eiti nove dobavlja\u010de. U slu\u010daju prekida isporuka, tako\u0111e mogu da se oslanjaju na dostupnu robu.<\/p>

Me\u0111utim, oprez je potreban kada je re\u010d o sezonskoj robi. Ove proizvode trgovci treba da naru\u010duju opreznije u slu\u010daju problema sa isporukama, jer u suprotnom ti artikli ostaju u skladi\u0161tu van stvarne sezone i zauzimaju nepotrebnu skladi\u0161nu povr\u0161inu. Generalno, va\u017eno je da trgovci postave prioritete prilikom izbora svoje robe \u2013 posebno u vezi sa bestselerima. Tako mogu izbe\u0107i zastoje u isporukama. Trgovci bi, me\u0111utim, trebali da se uzdr\u017ee od pretnji kaznenim naknadama zbog ka\u0161njenja isporuka prema svojim dobavlja\u010dima do odre\u0111enog stepena. U suprotnom, mogu ugroziti saradnju.<\/p>\t

\"Problemi<\/a><\/figure>
\t\t

\n\t\tDa li va\u0161i proizvodi imaju potencijal da postanu bestseleri?\t<\/p>\n\n

Da biste uspe\u0161no pove\u0107ali svoje profite, potrebna vam je jasno\u0107a o va\u0161oj performansi. Pratite razvoj profita va\u0161ih proizvoda putem SELLERLOGIC Business Analytics i pravite pravovremene odluke zasnovane na podacima kako biste u potpunosti iskoristili potencijal va\u0161eg Amazon poslovanja. Saznajte vi\u0161e!<\/a><\/p><\/div><\/div>

Transparentnost je i dalje va\u017ena tema za trgovce<\/h3>

Za trgovce je klju\u010dno imati dobrog logisti\u010dkog partnera pored sebe. A komunikacija me\u0111u njima ima visok zna\u010daj. Klju\u010dna re\u010d: transparentnost. Posebno u vrhunskim periodima, razmena informacija izme\u0111u maloprodaje i logisti\u010dkih pru\u017eatelja usluga mora funkcionisati besprekorno. Jer posebno na akcijskim danima kao \u0161to je Crni petak, logisti\u010dke kompanije mogu brzo do\u0107i do svojih granica. Da bi se preoptere\u0107enja uop\u0161te izbegla, treba obezbediti stalni kontakt izme\u0111u trgovaca u e-trgovini<\/a> i logistike. Isto va\u017ei i za potro\u0161a\u010de. Da bi se zadr\u017ealo poverenje kod svojih kupaca, trgovci bi trebali pravovremeno komunicirati probleme sa isporukama.<\/p>

Potro\u0161a\u010di \u0107e ceniti iskrenost prema njima i bi\u0107e spremni na eventualna ka\u0161njenja isporuka. U ovom trenutku, dobro strukturirana korisni\u010dka slu\u017eba mo\u017ee pomo\u0107i da se problemi rano istaknu i eventualno ponude re\u0161enja.<\/p>

Redovno analiziranje podataka \u2013 osnova za kompanije<\/h3>

Relevantna tema je i lanac snabdevanja za trgovce. Na to bi trgovci trebali obratiti posebnu pa\u017enju. Pravovremena analiza podataka<\/a> u vezi sa sopstvenim lancima snabdevanja spre\u010dava komplikacije prilikom isporuka. Ako se ipak pojave nesuglasice, brzi uvid u podatke mo\u017ee pomo\u0107i da se brzo reaguje na promene. Za trgovce su u ovom trenutku korisni softverski sistemi koji u realnom vremenu prenose podatke o lancu snabdevanja. Va\u017eno je da se sistemi integri\u0161u za nesmetano funkcionisanje na svim ta\u010dkama. Tako trgovci mogu, na primer, jednostavno pratiti ulaze i izlaze robe i u hitnim slu\u010dajevima br\u017ee prona\u0107i alternative za isporuku.<\/p>

Zaklju\u010dak: Sve imati pod kontrolom<\/h2>

Iako se situacija sa zastojima u isporukama postepeno opu\u0161ta, trgovci bi i dalje trebali ostati pa\u017eljivi. Dobra planiranje i priprema su ovde klju\u010dni. Integracija softverskih sistema tako\u0111e olak\u0161ava prikupljanje podataka za trgovce i pru\u017ea mogu\u0107nost da se te\u0161ko\u0107e prepoznaju na vreme.<\/p>

Pored toga, u e-trgovini je potrebna odre\u0111ena fleksibilnost \u2013 bilo u obliku alternativnih transportnih puteva ili proizvoda. Tako\u0111e, najva\u017enija ostaje komunikacija izme\u0111u dobavlja\u010da i trgovaca. Ako je ova komunikacija transparentna i nesmetana, ni\u0161ta ne stoji na putu dobroj saradnji izme\u0111u trgovine i logistike uprkos problemima sa isporukama.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\tTo su najva\u017eniji trendovi u e-trgovini 2023.<\/a>\n\t\t
\n\t\t\"Amazon-Trends\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo su najva\u017eniji trendovi u e-trgovini 2023.<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo su marketin\u0161ki trendovi u online trgovini 2023.<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo su marketin\u0161ki trendovi u online trgovini 2023.<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTo su logisti\u010dki trendovi u online trgovini 2023.<\/a>\n\t\t
\n\t\t\"E-Commerce:\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tE-Commerce-Trends\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTo su logisti\u010dki trendovi u online trgovini 2023.<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Priznanje za sliku: \u00a9 Idanupong – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Za Amazon trgovce u Nema\u010dkoj se mnogo toga promenilo. Pre svega, pandemija korone je masivno uticala na trgovinu i od kompanija zahtevala mnogo. Nastali problemi sa isporukom i dalje predstavljaju izazove za trgovce. Tu su i geopoliti\u010dki faktori kao \u0161to je rat u Ukrajini, koji su tako\u0111e doveli do zastoja u isporukama i jo\u0161 uvek<\/p>\n","protected":false},"author":3,"featured_media":24728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1506,1380],"tags":[],"class_list":["post-229584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-trgovina-amp-online-maloprodaja","category-saveti-i-trikovi"],"yoast_head":"\nProblemi sa isporukom na Amazonu: \u0160ta trgovci mogu da urade<\/title>\n<meta name=\"description\" content=\"Amazon: Problemi sa isporukom su postali norma od korone. 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Me\u0111utim, trgovci to ne moraju da prihvate \u2013 evo \u0161ta mogu da urade da napune skladi\u0161ta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-01T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135613\/lieferprobleme-e-commerce.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Problemi sa isporukom u e-trgovini: \u0160ta trgovci treba da razmotre sada\",\"datePublished\":\"2023-02-01T11:11:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/\"},\"wordCount\":1097,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135613\/lieferprobleme-e-commerce.jpeg\",\"articleSection\":[\"E-trgovina & Online Maloprodaja\",\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/\",\"name\":\"Problemi sa isporukom na Amazonu: \u0160ta trgovci mogu da urade\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/problemi-sa-isporukom-u-e-trgovini-sta-trgovci-treba-da-razmotre-sada\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/02\/23135613\/lieferprobleme-e-commerce.jpeg\",\"datePublished\":\"2023-02-01T11:11:15+00:00\",\"description\":\"Amazon: Problemi sa isporukom su postali norma od korone. 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