{"id":229617,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/","title":{"rendered":"Amazon FBA i mar\u017ea: Da li se 20% svih proizvoda prodatih na Amazonu prodaje sa gubitkom?"},"content":{"rendered":"

Zbog stalno rastu\u0107e konkurencije, na Amazonu se javlja ogroman cenovni rat. Ve\u0107i prodavac sa oko 44.000 proizvoda sam u Nema\u010dkoj bele\u017ei skoro 1 milion promena cena u roku od 24 sata. Prodavci koji ne primenjuju repricing gotovo da nemaju \u0161anse da se prilagode brzo promenljivoj tr\u017ei\u0161noj situaciji na Amazonu ili da prate prodajne brojke proizvoda i pravilno reaguju na njih.<\/p>

\"Amazon<\/figure><\/div>

Amazon FBA: Izra\u010dunavanje mar\u017ee<\/h2>

\u017deleli smo da saznamo koliko prose\u010dno zara\u0111uje Amazon prodavac nakon odbitka svih tro\u0161kova, s obzirom na gore prikazanu slo\u017eenost. Za analizu smo pregledali 583.891 proizvoda iz razli\u010ditih industrija. Izra\u010dunavanje neto mar\u017ee u % vr\u0161i se slede\u0107om formulom:<\/p>

(Prodajna cena + tro\u0161kovi dostave \u2013 Amazonova naknada \u2013 PDV \u2013 tro\u0161kovi dostave \u2013 nabavna cena)<\/em><\/strong><\/p>

<\/hr>

Nabavna cena<\/em><\/strong><\/p><\/div>

= Mar\u017ea u %<\/em><\/strong><\/p><\/div><\/div>

\"Koja<\/figure><\/div>

Prose\u010dna neto mar\u017ea Amazon prodavca iznosi 12,5% kod 80% ponu\u0111enih proizvoda. 20% proizvoda se prodaje sa gubitkom. Ve\u0107ina ponu\u0111enih proizvoda se trguje sa mar\u017eom od 10-75%. Na prvi pogled, udeo proizvoda sa negativnom mar\u017eom od 20,15% je veoma veliki.<\/p>

Razlozi za negativne mar\u017ee<\/h3>

Kada se ovi proizvodi detaljnije pogledaju, obi\u010dno postoje tri razloga za to.<\/p>

  1. Proizvod se slabo prodaje ili mora da se rasproda kako bi se stvorila likvidnost.<\/li>
  2. U pitanju je nova lista proizvoda koja se postavlja sa borbenom cenom prilikom lansiranja proizvoda, kako bi se \u0161to vi\u0161e narud\u017ebina generisalo u najkra\u0107em mogu\u0107em roku i tako brzo napredovalo na Amazon rang listama.<\/li>
  3. Prodajna cena je jednostavno pogre\u0161no izra\u010dunata.<\/li><\/ol><\/div>

    Pra\u0107enje profitabilnosti sa Profit Dashboard-om<\/h2>

    Mar\u017ee proizvoda imaju direktan uticaj na ukupnu profitabilnost Amazon poslovanja. Zbog toga bi svaki Amazon prodavac trebao redovno da analizira relevantne podatke o proizvodima i da prati va\u017ene pokazatelje kako bi pravovremeno reagovao na negativne trendove.<\/p>

    Poznato je da su analize podataka slo\u017eene i zahtevaju veliki vremenski trud. Upravo tu se SELLERLOGIC Business Analytics<\/a> za Amazon trgovce uklju\u010duje: Prikazuje slo\u017eene podatke o performansama proizvoda, Amazon naloga i -tr\u017ei\u0161ta na pregledan na\u010din.<\/p>

    Sa SELLERLOGIC Business Analytics mo\u017eete identifikovati nerentabilne proizvode i preduzeti odgovaraju\u0107e korake kako biste odr\u017eali profitabilnost va\u0161eg Amazon poslovanja. Detaljni pregledi tro\u0161kova i dobiti tako\u0111e poma\u017eu u dono\u0161enju odluka zasnovanih na podacima, koje mogu uklju\u010divati optimizaciju tro\u0161kova ili \u010dak uklanjanje pogo\u0111enih proizvoda iz asortimana.<\/p>

    Zaklju\u010dak<\/h2>

    Kod novih kupaca \u010desto primetimo da su njihovi prodajni cenovnici pogre\u0161no izra\u010dunati. Velikim prodavcima je veoma te\u0161ko da prate proizvode sa razli\u010ditim prodajnim provizijama na razli\u010ditim tr\u017ei\u0161tima i da se pravovremeno prilagode tr\u017ei\u0161noj situaciji. Malim prodavcima \u010desto nedostaje potrebno znanje kako bi izra\u010dunali pravu prodajnu cenu.<\/p>

    Izbegnite negativne prihode pravilnom kalkulacijom i smisleno iskoristite svoje dragoceno vreme. Prepustite SELLERLOGIC upravljanje cenama, koje se prilago\u0111ava tr\u017ei\u0161noj situaciji na Amazonu 24 sata dnevno. Tako\u0111e, pratite razvoj dobiti i gubitka putem SELLERLOGIC Business Analytics i pravovremeno donosite odluke zasnovane na podacima kako biste iskoristili potencijal va\u0161eg Amazon poslovanja.<\/strong><\/p>

    Prikazi slika u redosledu slika: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    Zbog stalno rastu\u0107e konkurencije, na Amazonu se javlja ogroman cenovni rat. Ve\u0107i prodavac sa oko 44.000 proizvoda sam u Nema\u010dkoj bele\u017ei skoro 1 milion promena cena u roku od 24 sata. Prodavci koji ne primenjuju repricing gotovo da nemaju \u0161anse da se prilagode brzo promenljivoj tr\u017ei\u0161noj situaciji na Amazonu ili da prate prodajne brojke proizvoda<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530,1380],"tags":[],"class_list":["post-229617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu","category-saveti-i-trikovi"],"yoast_head":"\nAmazon FBA: Da li je mar\u017ea preniska za mnoge proizvode?<\/title>\n<meta name=\"description\" content=\"U Amazon FBA, mar\u017ea je obi\u010dno niska. 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Me\u0111utim, situacija bi mogla biti jo\u0161 dramati\u010dnija: Da li se 20% proizvoda prodaje sa gubitkom?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T09:59:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kateryna Kogan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kateryna Kogan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/\"},\"author\":{\"name\":\"Kateryna Kogan\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/b5d22377542b4435d45fc789d68ddf29\"},\"headline\":\"Amazon FBA i mar\u017ea: Da li se 20% svih proizvoda prodatih na Amazonu prodaje sa gubitkom?\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"articleSection\":[\"Prodaja na Amazonu\",\"\u0421\u0430\u0432\u0435\u0442\u0438 \u0438 \u0442\u0440\u0438\u043a\u043e\u0432\u0438\"],\"inLanguage\":\"sr-RS\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/\",\"name\":\"Amazon FBA: Da li je mar\u017ea preniska za mnoge proizvode?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-i-marza-da-li-se-20-svih-proizvoda-prodatih-na-amazonu-prodaje-sa-gubitkom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2017\/08\/23142802\/amazon-fba-marge-berechnen.jpeg\",\"datePublished\":\"2017-08-09T09:59:00+00:00\",\"description\":\"U Amazon FBA, mar\u017ea je obi\u010dno niska. 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