
{"id":229620,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/pokrenite-sa-pravom-strategijom-cena-pronadite-strategiju-koja-zaista-odgovara-vasem-poslovanju-uz-sellerlogic-repricer-ukljucujuci-prakticne-primere\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"pokrenite-sa-pravom-strategijom-cena-pronadite-strategiju-koja-zaista-odgovara-vasem-poslovanju-uz-sellerlogic-repricer-ukljucujuci-prakticne-primere","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/pokrenite-sa-pravom-strategijom-cena-pronadite-strategiju-koja-zaista-odgovara-vasem-poslovanju-uz-sellerlogic-repricer-ukljucujuci-prakticne-primere\/","title":{"rendered":"Pokrenite sa pravom strategijom cena: Prona\u0111ite strategiju koja zaista odgovara va\u0161em poslovanju uz SELLERLOGIC Repricer \u2013 uklju\u010duju\u0107i prakti\u010dne primere!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-417983-identifier\">Sa SELLERLOGIC Repricer za Amazon, online trgovcu je dostupna raznovrsnost razli\u010ditih strategija koje se mogu prilagoditi individualnim potrebama ili se mogu potpuno automatizovati za pouzdano optimizovanje cena. Strategije su raznovrsne i namenjene su kako prodavcima trgova\u010dke robe, tako i vlasnicima privatnih brendova.<\/p><p class=\"theme-wp-block gb-responsive-478688-identifier\">SELLERLOGIC Repricer nikada ne ignori\u0161e postavljenu minimalnu ili maksimalnu cenu. Optimizacija se tako kre\u0107e isklju\u010divo unutar zadatog cenovnog opsega. Ako je izjedna\u010davanje ili smanjenje cene ograni\u010deno postavljenom minimalnom cenom, ta minimalna cena se postavlja. Kada postoji mogu\u0107nost pove\u0107anja cene, cena se podi\u017ee do maksimalne cene.<\/p><p class=\"theme-wp-block gb-responsive-977278-identifier\"><em>Za vas se ovde sve odvija malo prebrzo, ili \u017eelite da osve\u017eite svoje osnovno znanje? Onda ovde mo\u017eete prona\u0107i sve o temi: \u201e<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvecih-gresaka-u-ponovnom-odredivanju-cena\/\">\u0160ta je repricing i kojih 14 najve\u0107ih gre\u0161aka trgovci treba da izbegavaju?<\/a>\u201c <\/em><\/p><h2 class=\"theme-wp-block gb-responsive-582820-identifier wp-block-heading\" id=\"optimierungsstrategien-des-sellerlogic-repricers\">Strategije optimizacije SELLERLOGIC Repricer<\/h2><p class=\"theme-wp-block gb-responsive-381763-identifier\">SELLERLOGIC Repricer mo\u017ee jo\u0161 mnogo vi\u0161e: Sa predstavljenim strategijama, kako malo iskusnim, tako i iskusnim online trgovcima je mogu\u0107e da optimizuju svoje cene. Strategije su dostupne svim kupcima bez dodatne naknade i mogu se primeniti kako na pojedina\u010dne proizvode, tako i na grupe proizvoda. U nastavku \u0107emo vam detaljnije predstaviti razli\u010dite strategije.<\/p><h3 class=\"theme-wp-block gb-responsive-118486-identifier wp-block-heading\" id=\"1-buy-box\">#1: Buy Box<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-570806-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie.jpeg\" alt=\"SELLERLOGIC Repricer Buy Box-strategija\" class=\"wp-image-8311\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Buy-Box-Strategie.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-413600-identifier\">Preko Buy Box se odvija 90% svih prodaja na Amazonu, jer samo mali broj kupaca uop\u0161te prime\u0107uje da se ni\u017ee na stranici proizvoda nalazi jo\u0161 jedna kutija sa dodatnim prodavcima. Shodno tome, konkurencija za malo \u017euto polje za kupovinu je posebno velika kod trgova\u010dke robe. Zbog toga SELLERLOGIC Repricer ima strategiju koja je posebno razvijena za optimizaciju na Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-47234-identifier\">Da bi se dobila Buy Box, pored nekih drugih faktora, pre svega je presudan proizvodni cena. Za razliku od mnogih drugih, konvencionalnih alata za repricing, SELLERLOGIC alat ne oslanja se isklju\u010divo na najni\u017eu cenu. Kada je Buy Box jednom osvojena, rad na\u0161eg Repricer jo\u0161 nije zavr\u0161en: On kontinuirano analizira tr\u017ei\u0161nu situaciju i pove\u0107ava cenu sve dok ne dostigne maksimalnu cenu ili dok pretpostavka da se Buy Box zadr\u017ei ne zabranjuje daljnje pove\u0107anje cene.<\/p><p class=\"theme-wp-block gb-responsive-147564-identifier\">Na ovaj na\u010din, sa SELLERLOGIC Repricer mogu\u0107e je osvojiti Buy Box bez gubitka iz vida vlastite mar\u017ee. Naprotiv: Pove\u0107avate svoje prodaje i ostvarujete vi\u0161e cene i vi\u0161e mar\u017ee nego bez kori\u0161\u0107enja alata!<\/p><p class=\"theme-wp-block gb-responsive-606321-identifier\"><strong>Primer primene Buy Box-strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-183340-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimizacija Buy Box je sr\u017e SELLERLOGIC Repricer. U gotovo svim slu\u010dajevima, cilj prodavaca trgova\u010dke robe je da zadr\u017ee Buy Box \u0161to je mogu\u0107e \u010de\u0161\u0107e i konstantnije. Ova strategija je stoga posebno pogodna za proizvode stranih brendova, gde postoji velika konkurencija za polje za kupovinu, na primer, kod elektri\u010dne Oral-B \u010detkice za zube sa ASIN-om \u201eB07DGMWKK9\u201c. Na ovoj stranici sa detaljima proizvoda, vi\u0161e od 30 trgovaca konkuri\u0161e jedni protiv drugih za Buy Box (stanje u februaru 2021). Trgovci sa SELLERLOGIC Repricer imaju ovde prednost jer se njihov proizvod optimizuje ne samo na najni\u017eu, ve\u0107 i na najvi\u0161u mogu\u0107u cenu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-667837-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Die BuyBox zu gewinnen, ist auf Amazon nicht einfach, denn die Konkurrenz ist riesig.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/14-najvaznijih-kriterijuma-za-osvajanje-buy-box-na-amazonu-i-kako-da-zadrzite-svoje-metrike-pod-kontrolom\/\">14 najva\u017enijih kriterijuma za osvajanje Buy Box na Amazonu i kako da zadr\u017eite svoje metrike pod kontrolom<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Sa SELLERLOGIC Repricer za Amazon, online trgovcu je dostupna raznovrsnost razli\u010ditih strategija koje se mogu prilagoditi individualnim potrebama ili se mogu potpuno automatizovati za pouzdano optimizovanje cena. Strategije su raznovrsne i namenjene su kako&#8230;<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block gb-responsive-798272-identifier wp-block-heading\">#2: Strategija preko proizvoda<\/h3><p class=\"theme-wp-block gb-responsive-558543-identifier\">Me\u0111utim, Buy Box nije presudna za sve trgovce i trgovkinje na Amazonu. Private Label proizvodi obi\u010dno se nude samo od strane jednog prodavca i stoga automatski zadr\u017eavaju Buy Box. U takvim ponudama, konkurencija se ne odvija na stranici sa detaljima proizvoda, ve\u0107 na stranici sa rezultatima pretrage. Sve se vrti oko vidljivosti: Ko ovde dobije dobar rang, osvajaju kupce.<\/p><p class=\"theme-wp-block gb-responsive-554168-identifier\">Pored optimalne <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-seo-kako-optimizovati-svoju-ponudu-za-optimalno-rangiranje-na-amazonu\/\">Amazon SEO<\/a>, cena proizvoda tako\u0111e igra ulogu. I to ne samo za algoritam, ve\u0107 i za kupca i kupkinju. Jer Amazon prikazuje cenu proizvoda veoma istaknuto, \u010dak i pre nego \u0161to kupci kliknu na listing.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-870856-identifier\"><img decoding=\"async\" width=\"2462\" height=\"1238\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien.png\" alt=\"Sa pravom strategijom cena krenite napred: Prona\u0111ite sa SELLERLOGIC Repricer strategiju koja zaista odgovara va\u0161em biznisu \u2013 uklju\u010duju\u0107i prakti\u010dne primere!\" class=\"wp-image-23807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-407x205.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-768x386.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-844x424.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-1536x772.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien-2048x1030.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/12\/23135705\/amazon-repricer-preisstrategien.png 2462w\" sizes=\"(max-width: 2462px) 100vw, 2462px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-901405-identifier\">Kupovne odluke Amazon kupaca stoga u velikoj meri zavise od cene proizvoda. Ko nema konkurentskih proizvoda, mo\u017ee naravno odlu\u010divati isklju\u010divo prema \u017eeljenoj mar\u017ei i potra\u017enji \u2013 ali ovu udobnu situaciju verovatno u\u017eiva malo prodavaca ili proizvo\u0111a\u010da. Svi ostali bi trebali da odrede svoje cene i na osnovu konkurencije. Tako se obezbe\u0111uje da cena proizvoda ostane atraktivna, \u0161to dovodi do ve\u0107ih prodajnih brojeva i vi\u0161eg ranga u Amazon pretrazi.<\/p><p class=\"theme-wp-block gb-responsive-512828-identifier\">Sa strategijom preko proizvoda od SELLERLOGIC, mo\u017ee se odabrani proizvod uporediti sa do 20 sli\u010dnih konkurentskih proizvoda i cena se prema tome prilagoditi. Pri tome prodavci na osnovu ASIN-a odre\u0111uju koje proizvode treba uzeti u obzir za upore\u0111ivanje i postavljaju razlike u cenama u odnosu na navedene proizvode. Repricer zatim redovno proverava cene konkurencije i po potrebi vr\u0161i prilago\u0111avanje cena.<\/p><p class=\"theme-wp-block gb-responsive-176609-identifier\">Me\u0111utim, automatizovana optimizacija cena ima jo\u0161 prednosti: Primena strategije preko proizvoda ne samo da obezbe\u0111uje atraktivno odre\u0111ivanje cena, ve\u0107 istovremeno spre\u010dava previ\u0161e nisku cenu i s tim povezane gubitke mar\u017ee. Jer SELLERLOGIC Repricer nikada ne\u0107e ignorisati svoje minimalne i maksimalne cene. \u010cak je mogu\u0107a i automatska kalkulacija na osnovu va\u0161ih tro\u0161kova. Tako \u010duvate svoju profitabilnost na najjednostavniji na\u010din!<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h3 class=\"theme-wp-block gb-responsive-206353-identifier wp-block-heading\" id=\"2-daily-push\">#3: Dnevni Push<\/h3><p class=\"theme-wp-block gb-responsive-973208-identifier\">Me\u0111utim, ne prodaje svaki Amazon prodavac jako konkurentnu robu. Kod manje poznatih brendova sa samo jednim prodavcem ili \u010dak Private Label-ima, bilo bi malo smisleno forsirati Buy Box, jer se obi\u010dno ve\u0107 posti\u017ee bez optimizacije cena. Umesto toga, sa strategijom Dnevni Push mogu\u0107e je optimizovati prema sopstvenim prodajnim brojkama.<\/p><p class=\"theme-wp-block gb-responsive-432407-identifier\">SELLERLOGIC Repricer po\u010dinje svakodnevno u 00:00 sati sa unapred odre\u0111enom po\u010detnom vredno\u0161\u0107u, na primer minimalnom cenom. Ako se prodajni brojevi pove\u0107avaju, cena se mo\u017ee postepeno pove\u0107avati na osnovu ovog rasta, na primer za tri procenta na svake 50 prodatih jedinica. Tako\u0111e je mogu\u0107e kombinovati razli\u010dita pravila, na primer da je pove\u0107anje cene procentualno ve\u0107e \u0161to je vi\u0161e artikala proizvoda ve\u0107 prodato. Obrnuto, mo\u017ee se postaviti i suprotan slu\u010daj: nakon X prodatih jedinica cena pada za Y procentnih poena.<\/p><p class=\"theme-wp-block gb-responsive-908423-identifier\"><strong>Primer primene 1 strategije Dnevni Push<\/strong><\/p><p class=\"theme-wp-block gb-responsive-952200-identifier\">Pretpostavimo da trgovac prodaje na Amazonu dekorativne predmete svoje marke \u201eSiehtGutAus\u201c, uklju\u010duju\u0107i i kvalitetne dr\u017ea\u010de za sve\u0107e sa po\u010detnom cenom od 39 evra. Tokom jutra obi\u010dno dolazi nekoliko narud\u017ebina, ali se dnevna prodaja prete\u017eno odvija u ve\u010dernjim satima. Zbog toga trgovac nare\u0111uje Repricer da smanji cenu SKU dr\u017ea\u010da za sve\u0107e nakon 50 prodatih jedinica za pet evra. Nakon jo\u0161 50 prodatih jedinica, cena se ponovo smanjuje za \u010detiri evra.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-595111-identifier\"><img decoding=\"async\" width=\"893\" height=\"254\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie.png\" alt=\"SELLERLOGIC-Repricer-Dnevna-Push-strategija\" class=\"wp-image-8299\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-407x116.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-768x218.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie-844x240.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142647\/SellerLogic-Repricer-Daily-Push-Strategie.png 893w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-131533-identifier\">Smanjenje cene obi\u010dno podsti\u010de prodaju, \u0161to zauzvrat pove\u0107ava rang stranice sa detaljima proizvoda. U ve\u010dernjim satima, kada se ve\u0107ina kupaca iz ove kategorije pretra\u017euje na Amazonu, vidljivost i dostupnost proizvoda su znatno bolji i prodaja raste. U pono\u0107 se cena ponovo pove\u0107ava \u2013 tako se spre\u010dava pad cena.<\/p><p class=\"theme-wp-block gb-responsive-857569-identifier\"><strong>Primer primene 2 strategije Dnevni Push<\/strong><\/p><p class=\"theme-wp-block gb-responsive-88790-identifier\">Isti prodavac je tako\u0111e aktivan u oblasti opreme za ku\u0107ne ljubimce. Sa po\u010detnom cenom od 50 evra, d\u017eak od deset kilograma premium suve hrane za pse nije ba\u0161 povoljan, ali zbog monoproteinske osnove i organskih sastojaka, hrana se uspela etablirati na tr\u017ei\u0161tu i poznata je me\u0111u vlasnicima pasa sa alergi\u010dnim psima. Zbog toga je proizvod ve\u0107 stekao prili\u010dno dobru vidljivost u Amazon pretrazi. Sa Repricer, trgovac sada pove\u0107ava cenu nakon 20 prodatih jedinica za deset procenata, nakon jo\u0161 20 prodatih jedinica ponovo je smanjuje za deset procentnih poena, ponovo je pove\u0107ava i tako dalje.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-257093-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"243\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-844x243.png\" alt=\"SELLERLOGIC Repricer Dnevna Push-strategija Primer primene 2\" class=\"wp-image-8303\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-407x117.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-768x221.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2-844x243.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142646\/SellerLogic-Repricer-Daily-Push-Strategie-Anwendungsbeispiel-2.png 892w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-243127-identifier\">Na ovaj na\u010din mu je mogu\u0107e da tokom dana postigne ve\u0107u mar\u017eu za ovaj proizvod, a da pritom ne rizikuje mogu\u0107i gubitak dostupnosti ili vidljivosti listinga.<\/p><h3 class=\"theme-wp-block gb-responsive-344645-identifier wp-block-heading\" id=\"3-push\">#4: Push<\/h3><p class=\"theme-wp-block gb-responsive-408283-identifier\">Tako\u0111e, strategija Push omogu\u0107ava optimizaciju cene na osnovu prodajnih brojeva putem SELLERLOGIC Repricer. Za razliku od Dnevne Push, strategija Push se ne primenjuje u 24-satnom ritmu, ve\u0107 se mo\u017ee pro\u0161iriti na vremenski period koji defini\u0161e kupac. Pored toga, optimizacija zasnovana na vremenskom okviru i optimizacija zasnovana na broju jedinica mogu se kombinovati.<\/p><p class=\"theme-wp-block gb-responsive-934407-identifier\">Pre svega, Private Label prodavci imaju koristi od mogu\u0107nosti da upravljaju svojim prodajnim cenama i tokom du\u017eeg vremenskog perioda, \u010dime uti\u010du na potra\u017enju za proizvodom. Tako je, na primer, mogu\u0107e da Repricer pove\u0107a cenu u slu\u010daju posebno visoke potra\u017enje u poslednjih X dana za odre\u0111enu vrednost Y. U slu\u010daju opadanja potra\u017enje, ponovo optimizuje cenu nadole.<\/p><p class=\"theme-wp-block gb-responsive-338183-identifier\">Naravno, i kod ove strategije je mogu\u0107e spre\u010diti gubitak Buy Box postavljanjem kva\u010dice na odgovaraju\u0107e mesto. Tako se Push optimizacija tako\u0111e mo\u017ee koristiti za prodavce manje konkurentne robe.<\/p><p class=\"theme-wp-block gb-responsive-908260-identifier\"><strong>Primer primene 1 strategije Push<\/strong><\/p><p class=\"theme-wp-block gb-responsive-980187-identifier\">Na\u0161 trgovac je primetio da sve \u010de\u0161\u0107e dobija upite da li postoji monoproteinska hrana za pse i u obliku vla\u017ene hrane. Zbog toga sada prodaje hranu i u konzervama. Me\u0111utim, po\u0161to se radi o novom listing-u na Amazonu, vidljivost i dostupnost nakon lansiranja proizvoda su odgovaraju\u0107e lo\u0161i. Zbog toga trgovac postavlja da Repricer pove\u0107a cenu proizvoda za 0,10 evra nakon pet prodatih jedinica i za 0,50 evra nakon deset prodatih jedinica. Nakon 15 prodatih jedinica, cena \u0107e se pove\u0107ati za 3%, a nakon 20 za 5%.<\/p><p class=\"theme-wp-block gb-responsive-789954-identifier\">Na ovaj na\u010din se mar\u017ea i rang postepeno pove\u0107avaju.<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-488421-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-844x676.png\" alt=\"SELLERLOGIC Repricer Push-strategija Primer primene 1\" class=\"wp-image-8321\" width=\"844\" height=\"676\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-407x326.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-768x615.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-844x676.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie-1536x1231.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142644\/SellerLogic-Repricer-Push-Strategie.png 1610w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-663371-identifier\"><strong>Primer primene 2 strategije Push<\/strong><\/p><p class=\"theme-wp-block gb-responsive-338956-identifier\">Pored toga, na\u0161 prodavac je dodao jo\u0161 jedan dr\u017ea\u010d za sve\u0107e u svoj asortiman dekoracija. Zbog neobi\u010dnog dizajna, nije siguran da li \u0107e proizvod nai\u0107i na odobravanje. Zbog toga nare\u0111uje Repricer da ispravi cenu za jedan evro nadole ako se u toku jedne nedelje proda manje od deset komada artikla. S druge strane, ako se proda vi\u0161e od 20 komada, cena \u0107e se pove\u0107ati za jedan evro. Ako se registruje izme\u0111u deset i dvadeset prodatih jedinica, trenutna cena ostaje.<\/p><p class=\"theme-wp-block gb-responsive-85336-identifier\">Tako trgovac mo\u017ee optimizovati cenu do ta\u010dke kada proizvod nai\u0111e na odobravanje kod kupaca. Ako se \u017eeljeni prodajni brojevi ne postignu, proizvod \u0107e se rasprodati i kapital \u0107e biti oslobo\u0111en. S druge strane, mar\u017ea se maksimizira kada potra\u017enja za proizvodom raste.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h3 class=\"theme-wp-block gb-responsive-990679-identifier wp-block-heading\" id=\"4-manuell\">#5: Ru\u010dno<\/h3><p class=\"theme-wp-block gb-responsive-966238-identifier\">Svaki Amazon trgovac ima svoje individualne potrebe. Razumemo da imate svoje zahteve prema Repricer. Stoga mo\u017eete sa SELLERLOGIC Repricer postaviti i ru\u010dnu strategiju koja je ta\u010dno prilago\u0111ena va\u0161em biznisu. Ru\u010dna strategija se odnosi ili na najpovoljnijeg konkurenta, na konkurente koji su definisani u \u201eWhitelist\u201c, ili na sve ostale konkurente koji nisu isklju\u010deni putem \u201eBlacklist\u201c.<\/p><p class=\"theme-wp-block gb-responsive-866861-identifier\">Za to vam SELLERLOGIC Repricer daje nekoliko parametara:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-389472-identifier wp-block-list\"><li class=\"theme-wp-block\">\u017eeljena <strong>razlika u ceni<\/strong> i vrsta vrednosti (iznos ili procentni poeni)<\/li><li class=\"theme-wp-block\"><strong>Whitelist<\/strong> (samo ovi prodavci se uklju\u010duju) ili <strong>Blacklist<\/strong> (ovi konkurenti se ignori\u0161u)<\/li><li class=\"theme-wp-block\">Minimalni <strong>broj ocena<\/strong> (prodavci sa manje od X ocena se ne uzimaju u obzir prilikom optimizacije)<\/li><li class=\"theme-wp-block\">Minimalne <strong>ocene prodavca<\/strong> (prodavci sa manje od X procenata pozitivnih ocena se ne uzimaju u obzir prilikom optimizacije)<\/li><li class=\"theme-wp-block\">Maximalno <strong>vreme isporuke<\/strong> (ponude sa vi\u0161e od X dana vremena isporuke se ne uzimaju u obzir prilikom optimizacije)<\/li><li class=\"theme-wp-block\">Primena kod ponuda sa FBA, FBM ili svim <strong>metodama ispunjenja<\/strong><\/li><li class=\"theme-wp-block\">Primena kod ponuda iz <strong>doma\u0107eg<\/strong>, <strong>stranog<\/strong> ili oba tr\u017ei\u0161ta<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-508530-identifier\"><strong>Primer primene ru\u010dne strategije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-48517-identifier\">Pored dekorativnih predmeta i opreme za ku\u0107ne ljubimce, na\u0161 prodavac nudi i robu kao \u0161to su neki elektri\u010dni proizvodi, uklju\u010duju\u0107i i budilnik sa dnevnim svetlom manje poznate marke. Ipak, postoje i drugi prodavci na ovom listing-u, od kojih su samo neki pravi konkurenti. Svi ostali imaju veoma dugo vreme isporuke ili lo\u0161u performansu. Zbog toga trgovac pravi Blacklist i smanjuje svoju cenu samo ispod cene konkurenata koji nisu deo Blacklist-e.<\/p><h3 class=\"theme-wp-block gb-responsive-86806-identifier wp-block-heading\" id=\"5-position\">#6: Pozicija<\/h3><p class=\"theme-wp-block gb-responsive-345240-identifier\">Pored pozicije 1 u smislu Buy Box, na stranici sa detaljima proizvoda \u010desto se prikazuje jo\u0161 do tri dodatna prodavca. Repricer je sposoban da optimizuje i za ove pozicije. Na primer, ako se \u017eeli trajno zadr\u017eati tre\u0107a pozicija, SELLERLOGIC alat prilago\u0111ava prodajnu cenu u tom smislu.<\/p><p class=\"theme-wp-block gb-responsive-758253-identifier\"><strong>Primer primene strategije pozicije<\/strong><\/p><p class=\"theme-wp-block gb-responsive-669551-identifier\">Budilnik sa dnevnim svetlom iz gornjeg primera se prili\u010dno dobro prodaje. Tako dobro da Amazon obra\u0107a pa\u017enju na artikl i pita na\u0161eg trgovca da li \u017eeli da prodaje direktno Amazonu. Ovu priliku ne \u017eeli da propusti, ali je svestan da njegov posao time jo\u0161 nije zavr\u0161en.<\/p><p class=\"theme-wp-block gb-responsive-195990-identifier\">Od sada Amazon neizbe\u017eno preuzima Buy Box. Zbog toga trgovac pode\u0161ava Repricer tako da zadr\u017ei drugu poziciju sa svojom preostalom ponudom. Na taj na\u010din mo\u017ee stabilizovati prodajnu cenu Amazon ponude sa svojom vlastitom cenom i dvostruko profitirati.<\/p><h2 class=\"theme-wp-block gb-responsive-14471-identifier wp-block-heading\" id=\"weitere-moglichkeiten-den-repricer-zu-nutzen\">Dodatne mogu\u0107nosti za kori\u0161\u0107enje Repricer<\/h2><p class=\"theme-wp-block gb-responsive-227467-identifier\">Pored toga, SELLERLOGIC Repricer tako\u0111e nudi optimizacije zasnovane na pravilima. Stoga je mogu\u0107e optimizovati cenu i na slede\u0107e na\u010dine:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-862017-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Fiksna cena<\/strong>: Sa strategijom \u201eJednostavno\u201c prodavci mogu dodeliti fiksnu cenu proizvodu ili grupi proizvoda.<\/li><li class=\"theme-wp-block\"><strong>Mar\u017ea<\/strong>: Ko \u017eeli da postigne konstantnu odre\u0111enu mar\u017eu, na primer 15 procenata, dobro \u0107e se sna\u0107i sa strategijom istog imena. Pri tome va\u017ei: nabavna cena + \u017eeljena vrednost ili procenat + tro\u0161kovi isporuke + ostale takse + Amazon taksa + PDV = prodajna cena.<\/li><li class=\"theme-wp-block\"><strong>Ista cena<\/strong>: Sa ovom postavkom prodavci uskla\u0111uju svoju cenu sa cenom direktnog konkurenta.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-698231-identifier\">Obi\u010dno su dinami\u010dke strategije bolje od pravila zasnovanih na pravilima, jer nijedna osoba ne bi mogla da izvr\u0161i analizu koja zahteva mnogo podataka br\u017ee ili bolje od SELLERLOGIC algoritma. Ipak, postoje slu\u010dajevi kada su stroga pravila pametnija opcija, na primer kada rezultati treba da budu \u0161to lak\u0161e prora\u010dunati. Ove strategije mogu efikasno koristiti i pru\u017eaoci privatnih brendova i prodavci trgova\u010dke robe.<\/p><h2 class=\"theme-wp-block gb-responsive-550809-identifier wp-block-heading\" id=\"onboarding-und-beratung-inklusive\">Uklju\u010deni onboarding i savetovanje!<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-41085-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding.jpeg\" alt=\"SELLERLOGIC Onboarding\" class=\"wp-image-8307\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142645\/SellerLogic-Repricer-Onboarding.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-49561-identifier\">U po\u010detku, mnoge opcije optimizacije i pode\u0161avanja jednog Repricer mogu preopteretiti korisnika. Me\u0111utim, to nije razlog da se mogu\u0107nosti za pove\u0107anje prodaje uop\u0161te ne isprobaju, tim pre \u0161to je korisni\u010dka podr\u0161ka kod SELLERLOGIC deo toga. Savetujemo vas detaljno pre i posle aktivacije alata.<\/p><p class=\"theme-wp-block gb-responsive-358310-identifier\">Svaki kupac od nas dobija sveobuhvatan onboarding, koji ne samo da ima za cilj da upozna korisni\u010dki interfejs \u2013 nama je tako\u0111e va\u017eno da SELLERLOGIC Repricer postigne najbolje rezultate za vas. Zato rado postavljamo alat zajedno s vama i prilago\u0111avamo sve postavke va\u0161em individualnom poslovanju! Ako do\u0111e do problema ili se pojave pitanja, rado smo vam na raspolaganju u bilo kojem trenutku \u2013 \u010dak i ako ve\u0107 dugo koristite Repricer.<\/p><p class=\"theme-wp-block gb-responsive-503272-identifier\">Na\u0161a usluga je ve\u0107 uklju\u010dena u cenu proizvoda! Ne\u0107e biti dodatnih tro\u0161kova za postavljanje ili sli\u010dno. Da biste se upoznali sa Repricer, tako\u0111e vam nudimo mogu\u0107nost neobaveznog 14-dnevnog probnog perioda. Ova probna faza se ne produ\u017eava automatski, ve\u0107 samo ako aktivno pristajete na to. Od na\u0161eg onboardinga, naravno, i dalje imate koristi!<\/p>","protected":false},"excerpt":{"rendered":"<p>Sa SELLERLOGIC Repricer za Amazon, online trgovcu je dostupna raznovrsnost razli\u010ditih strategija koje se mogu prilagoditi individualnim potrebama ili se mogu potpuno automatizovati za pouzdano optimizovanje cena. Strategije su raznovrsne i namenjene su kako prodavcima trgova\u010dke robe, tako i vlasnicima privatnih brendova. SELLERLOGIC Repricer nikada ne ignori\u0161e postavljenu minimalnu ili maksimalnu cenu. Optimizacija se tako<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1692],"tags":[],"class_list":["post-229620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-u-svoje-ime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SELLERLOGIC Repricer: Po\u010dnite sa pravom strategijom cena!<\/title>\n<meta name=\"description\" content=\"Saznajte ovde kako da koristite SELLERLOGIC Repricer i njegove razli\u010dite strategije cena za maksimizaciju profita!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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