{"id":229623,"date":"2023-08-01T21:56:22","date_gmt":"2023-08-01T21:56:22","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/privatna-marka-repricer-insider-znanje-koje-vasa-konkurencija-nema\/"},"modified":"2023-08-01T21:56:22","modified_gmt":"2023-08-01T21:56:22","slug":"privatna-marka-repricer-insider-znanje-koje-vasa-konkurencija-nema","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/privatna-marka-repricer-insider-znanje-koje-vasa-konkurencija-nema\/","title":{"rendered":"Privatna marka Repricer: Insider znanje koje va\u0161a konkurencija nema"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-209023-identifier\">Da li ste znali da privatna marka i Repricer predstavljaju sjajnu kombinaciju? Konkurentska prednost o kojoj va\u0161a konkurencija \u010desto ne zna. Ono \u0161to je u trgovini uobi\u010dajeno, \u010desto se ne koristi kod privatnih marki. Za\u0161to je to tako i \u0161ta mogu nau\u010diti prodavci privatnih marki od tre\u0107ih lica na Amazonu?<\/p><p class=\"theme-wp-block gb-responsive-164694-identifier\">Oni koji \u017eele da zara\u0111uju za \u017eivot putem online trgovine obi\u010dno veruju da je prodaja trgova\u010dkih dobara najlak\u0161i na\u010din za ostvarivanje profita. <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/privatna-oznaka-na-amazonu-prednosti-nedostaci-i-kako-uspesno-trgovati-sa-sopstvenom-markom\/\">Prodavci privatnih marki<\/a> na Amazonu me\u0111utim znaju da prodaja vlastitog proizvoda koji se izdvaja jedinstvenim komponentama iz mase mo\u017ee biti bolje re\u0161enje. Kao prodavac privatne marke, ne borite se, za razliku od svojih kolega koji prodaju trgova\u010dke proizvode, za Buy Box. Prilikom odre\u0111ivanja cena ne morate obra\u0107ati pa\u017enju na konkurenciju. Ili mo\u017eda ipak?<\/p><p class=\"theme-wp-block gb-responsive-610312-identifier\">Kratak uvod za one koji ne poznaju poslovanje sa privatnim markama.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-898606-identifier\">Ove prednosti nudi Amazon poslovanje sa privatnim markama<\/h2><p class=\"theme-wp-block gb-responsive-413075-identifier\">Posao sa privatnim markama je genijalan i jednostavan u isto vreme. Kao prodavac privatne marke, kupujete od proizvo\u0111a\u010da kako biste zatim robu ozna\u010dili i prodavali pod svojim imenom brenda. Konkurencija u Buy Box ne postoji. Pored toga, mo\u017eete imati koristi od dodatnih prednosti prilikom <a href=\"\">prodaje privatnih marki na Amazonu<\/a>:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-88726-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-790555-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ciljna grupa, kao i cena robe na Amazonu, prepu\u0161teni su samom prodavcu privatne marke. Na primer, ako prodajete grebalice za ma\u010dke, mo\u017eete se pozicionirati na vrhu tr\u017ei\u0161ta ili u sredini i ni\u017ee, kako biste privukli lovce na akcije me\u0111u vlasnicima ma\u010daka.<\/li><li class=\"theme-wp-block gb-responsive-925325-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kao privatna marka imate znatno vi\u0161e mogu\u0107nosti da predstavite svoje Amazon proizvode privatne marke, za razliku od tre\u0107ih lica koja prodaju svoje proizvode pod postoje\u0107im listama. To uklju\u010duje vlastiti brending, vlastitu ambala\u017eu i promotivne materijale, kao i vlastitu uslugu koja se kvalitetom jedva razlikuje od one koju nudi Amazon.<\/li><li class=\"theme-wp-block gb-responsive-151597-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Iz prethodne ta\u010dke mo\u017ee proiza\u0107i i pozitivna veza izme\u0111u kupca i prodavca. Va\u0161a marka je, uprkos raznolikosti ponude na Amazonu, vidljiva i verovatnije je da \u0107e kupac ponovo kupiti od vas.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-651937-identifier\">Privatna marka Repricer za Amazon: Zna\u010daj konkurentnih cena<\/h2><p class=\"theme-wp-block gb-responsive-459394-identifier\">Prodavci privatnih marki \u010desto zanemaruju opse\u017ene funkcije alata za prilago\u0111avanje cena. Jer prva pomisao koja se javlja je da je automatska prilagodba cena na Amazonu potrebna samo za trgova\u010dku robu kako bi se osvojila Buy Box sa najni\u017eom cenom. Me\u0111utim, kod privatnih marki Repricer mo\u017ee u\u010diniti mnogo vi\u0161e od toga.<\/p><p class=\"theme-wp-block gb-responsive-43200-identifier\">Amazon je prepun sli\u010dnih ili \u010dak identi\u010dnih artikala. Ako niste otkrili ni\u0161u koja do sada nije bila zauzeta, velika je verovatno\u0107a da \u0107e taj artikal nuditi i drugi trgovci. Dakle, misao da \u201eartikli privatnih marki nemaju konkurenciju&#8221; je jednostavno pogre\u0161na.<\/p><p class=\"theme-wp-block gb-responsive-775384-identifier\">Ako nudite artikal po odre\u0111enoj ceni i sa odre\u0111enom mar\u017eom, drugi prodavci privatnih marki koji nude sli\u010dnu robu verovatno \u0107e prodavati po ni\u017eoj ceni od vas. Pametan pristup je osigurati da se va\u0161e cene poklapaju sa trenutnom konkurencijom za sli\u010dne proizvode. Jer kod sli\u010dnih proizvoda, potro\u0161a\u010d \u0107e se verovatnije odlu\u010diti za najpovoljniju ponudu.<\/p><p class=\"theme-wp-block gb-responsive-698443-identifier\">Baviti se konkurencijom i upore\u0111ivati cene mo\u017ee biti naporno i predstavljati ogroman trud, posebno ako planirate da ponudite vi\u0161e od deset proizvoda. U ovom trenutku se isplati razmisliti o prednostima privatne marke Repricer.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-343414-identifier\">Kako mo\u017eete optimizovati svoje Product Listing sa privatnom markom Repricer?<\/h2><p class=\"theme-wp-block gb-responsive-218645-identifier\">Dinamicki Repricer nudi znatno vi\u0161e od rigidnog sni\u017eavanja cena. <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> nudi prodavcima privatnih marki razli\u010dite strategije kojima mo\u017eete prodavati svoje proizvode po konkurentnim cenama, a da pritom ne odustajete od mar\u017ee. Pogledajmo bli\u017ee razli\u010dite strategije.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-258718-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215316\/handelsware-beispiel.jpg\" alt=\"Primer trgova\u010dke robe\" class=\"wp-image-41932\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215316\/handelsware-beispiel-407x214.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215316\/handelsware-beispiel-768x403.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215316\/handelsware-beispiel.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-729447-identifier\">Dnevna-Push-strategija<\/h3><p class=\"theme-wp-block gb-responsive-658675-identifier\">Zamislite da vi kao prodavac privatne marke prodajete kozmetiku. Na osnovu iskustva znate da va\u0161a ciljana grupa ili ujutro pre posla ili uve\u010de pre spavanja prime\u0107uje da im se zalihe kreme ili blazinica za skidanje \u0161minke smanjuju i u skladu s tim kupuje upravo te proizvode u tim vremenima. Va\u0161 prihod koji ostvarujete kroz ovaj proizvod raste i opada u zavisnosti od rutina va\u0161ih kupaca. Ru\u010dno prilago\u0111avanje cena bi bilo \u010dista gubitak vremena, a samim tim i novca.<\/p><p class=\"theme-wp-block gb-responsive-119934-identifier\">Za takav proizvod bi se dnevna-Push-strategija veoma dobro uklapala. SELLERLOGIC Repricer postavlja odre\u0111enu po\u010detnu cenu svakodnevno u pono\u0107 i zatim kontinuirano optimizuje. U fazama niske potra\u017enje, prodavci mogu stimulisati potra\u017enju nude\u0107i ni\u017ee cene. S druge strane, u vremenima visokih prihoda, profit se mo\u017ee maksimizovati pove\u0107anjem cena. Ova dinami\u010dka prilago\u0111avanja cena omogu\u0107avaju prodavcima da reaguju na promene na tr\u017ei\u0161tu i optimizuju svoje mar\u017ee.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-729136-identifier\">Strategija zasnovana na prodaji: Prilago\u0111avanje cena va\u0161ih ponuda na osnovu intenziteta prodaje<\/h3><p class=\"theme-wp-block gb-responsive-713494-identifier\">Idemo dalje sa primerom kozmeti\u010dkih proizvoda: Kreme za sun\u010danje se prodaju \u010de\u0161\u0107e pri visokim temperaturama. Sa fiksnom cenom odri\u010dete se mar\u017ee. U slu\u010daju privatne marke, Repricer nudi strategiju koja se zasniva na prodaji. To zna\u010di da se cena proizvoda prilago\u0111ava u skladu sa prodatom koli\u010dinom i time dugoro\u010dno uti\u010de na potra\u017enju. Primer: Kada prodaja poraste, cena se mo\u017ee postepeno pove\u0107avati za pet procenata na svakih 30 prodatih artikala.<\/p><p class=\"theme-wp-block gb-responsive-991363-identifier\">Pravilo funkcioni\u0161e i obrnuto. U zavisnosti od vremenskih uslova, za\u0161tita od sunca se re\u0111e kupuje. Ako prodajete manje od X artikala nedeljno, mo\u017eete postepeno smanjivati cene, a da pritom ne odustajete od minimalne cene. Kada prona\u0111ete odgovaraju\u0107u cenu koja obe\u0107ava najve\u0107i uspeh, ona \u0107e se zadr\u017eati dok artikl ponovo ne postane popularan.<\/p><p class=\"theme-wp-block gb-responsive-497571-identifier\">I sve to automatizovano. Vi odre\u0111ujete minimalnu cenu, procentualnu prilagodbu cene navi\u0161e ili nani\u017ee i koli\u010dinu prodaje. Ostatak preuzima softver za optimizaciju cena umesto vas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-950067-identifier\">Kroz proizvode: Ponovno odre\u0111ivanje cena va\u0161e ponude u pore\u0111enju sa konkurencijom<\/h3><p class=\"theme-wp-block gb-responsive-884375-identifier\">Prilikom ponovnog odre\u0111ivanja cena, pore\u0111enje sa konkurencijom ne sme izostati: Tra\u017eite ponude va\u0161ih konkurenata i dozvolite Repricer da odredi cene u skladu s tim. Jer dok previsoka cena proizvoda mo\u017ee usporiti prodaju, preniska cena nepotrebno dovodi do u\u017eih profitnih mar\u017ei.<\/p><p class=\"theme-wp-block gb-responsive-115513-identifier\">Idemo dalje sa primerom kozmeti\u010dkih proizvoda: Prodajete jastu\u010di\u0107e za o\u010di i imate 606 drugih konkurenata u pretrazi. Napravite vlastito istra\u017eivanje na Amazonu kako biste prepoznali koje ponude i akcije se mogu na\u0107i pod najva\u017enijim klju\u010dnim re\u010dima. Ograni\u010dite krug svoje konkurencije na 20 takmi\u010dara sa kojima \u017eelite da se takmi\u010dite za kupce i odredite \u017eeljeni razmak cena putem ASIN-a.<\/p><p class=\"theme-wp-block gb-responsive-47696-identifier\">SELLERLOGIC Repricer redovno proverava cene ovih proizvoda i prilago\u0111ava va\u0161u cenu u skladu s tim. To osigurava da ostanete konkurentni. Po potrebi, mo\u017eete \u010dak doprineti pove\u0107anju svoje prodaje sa najpovoljnijom ponudom. Jer kupci se gotovo uvek odlu\u010duju za artikl sa najni\u017eom cenom iz niza sli\u010dnih ponuda.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-456125-identifier\">Zaklju\u010dak<\/h2><p class=\"theme-wp-block gb-responsive-81035-identifier\">Prodavci privatnih marki na platformama kao \u0161to je Amazon imaju jedinstvenu poziciju, jer imaju kontrolu nad svojom markom, proizvodima i cenama. Me\u0111utim, da bi ostali konkurentni, potrebne su efikasne strategije i alati. Kori\u0161\u0107enje privatnog Repricer kao \u0161to je SELLERLOGIC mo\u017ee biti izuzetno korisno za dinami\u010dko prilago\u0111avanje cena i time pove\u0107anje prodaje, optimizaciju profitnih mar\u017ei i odr\u017eavanje koraka sa konkurencijom. SELLERLOGIC nudi razli\u010dite strategije ponovnog odre\u0111ivanja cena koje su prilago\u0111ene razli\u010ditim situacijama i potrebama. Ovaj \u010dlanak jasno pokazuje da je ponovno odre\u0111ivanje cena za prodavce privatnih marki ne samo smisleno, ve\u0107 i neophodno za uspeh u sve konkurentnijem okru\u017eenju online trgovine.<\/p><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1690889265999\"><strong class=\"schema-faq-question\"><strong>\u0160ta je privatna marka?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201ePrivatna marka&#8221; poti\u010de iz engleskog jezika i zna\u010di \u201evlastita marka&#8221;. Proizvodi pod vlastitom markom su artikli koji se posebno proizvode za trgovca, tako da ih on mo\u017ee prodavati pod svojim imenom marke. Kao prodavac, imate mogu\u0107nost da prilagodite ili pobolj\u0161ate odabrane artikle \u2013 u skladu sa va\u0161im zahtevima ili \u017eeljama \u2013 direktno kod proizvo\u0111a\u010da. Pored toga, proizvo\u0111a\u010di mogu na zahtev obezbediti prilago\u0111eno pakovanje ili \u0161tampati proizvod sa va\u0161im logotipom.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1690889273996\"><strong class=\"schema-faq-question\"><strong>\u0160ta je trgova\u010dka roba?<\/strong><\/strong> <p class=\"schema-faq-answer\">Za razliku od vlastite marke, kod trgova\u010dke robe koristite ve\u0107 etablirane marke i stoga ne morate graditi nove. Delujete isklju\u010divo kao prodavac i mo\u017eete, na primer, nuditi Oral-B \u010detkice za zube ili Nike patike na Amazonu. Marka je ve\u0107 etablirana i kupci \u0107e posebno tra\u017eiti te proizvode. Kao trgovac, va\u0161 glavni fokus je na sticanju Buy Box.<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Da li ste znali da privatna marka i Repricer predstavljaju sjajnu kombinaciju? Konkurentska prednost o kojoj va\u0161a konkurencija \u010desto ne zna. Ono \u0161to je u trgovini uobi\u010dajeno, \u010desto se ne koristi kod privatnih marki. Za\u0161to je to tako i \u0161ta mogu nau\u010diti prodavci privatnih marki od tre\u0107ih lica na Amazonu? Oni koji \u017eele da zara\u0111uju<\/p>\n","protected":false},"author":1,"featured_media":41929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privatna marka Repricer: Zato ne mo\u017eete vi\u0161e bez nje.<\/title>\n<meta name=\"description\" content=\"Da li mi je potreban Repricer kao privatna marka? Otkrijte kako Repricer pove\u0107ava va\u0161 profit i nadma\u0161uje konkurenciju.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/privatna-marka-repricer-insider-znanje-koje-vasa-konkurencija-nema\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privatna marka Repricer: Zato ne mo\u017eete vi\u0161e bez nje.\" \/>\n<meta property=\"og:description\" content=\"Da li mi je potreban Repricer kao privatna marka? Otkrijte kako Repricer pove\u0107ava va\u0161 profit i nadma\u0161uje konkurenciju.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/privatna-marka-repricer-insider-znanje-koje-vasa-konkurencija-nema\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-01T21:56:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/08\/01215246\/private-label-repricer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"D. 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