{"id":229740,"date":"2024-11-21T09:24:56","date_gmt":"2024-11-21T09:24:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/"},"modified":"2024-11-21T09:24:56","modified_gmt":"2024-11-21T09:24:56","slug":"amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/","title":{"rendered":"Amazon Wholesale vs Private Label \u2013 Kako va\u0161a kompanija ima koristi od oboje"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-855268-identifier\">Mnogi prodavci koji \u017eele da se u\u010dvrste na Amazonu suo\u010davaju se sa pitanjem koja strategija im najbolje odgovara. Odluke se moraju doneti ne samo u vezi sa redovnim faktorima kao \u0161to su cena, kvalitet ili tro\u0161kovi dostave, ve\u0107 se tako\u0111e mora uzeti u obzir popularno pitanje: Amazon Wholesale vs Private Label \u2013 koja je bolja?<\/p><p class=\"theme-wp-block gb-responsive-441129-identifier\">Danas \u0107emo objasniti kako ova odluka mo\u017ee uticati na ceo va\u0161 profil prodavca i ko treba da izabere koji model i za\u0161to. Tako\u0111e \u0107emo objasniti koje \u010dinjenice treba uzeti u obzir pre dono\u0161enja odluke.<\/p><p class=\"theme-wp-block gb-responsive-637718-identifier\">Ali pre nego \u0161to u\u0111emo u detalje, hajde da prvo pogledamo razliku u robi kada je re\u010d o Private Label vs Wholesale.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-251453-identifier\">TL;DR Amazon Wholesale vs. Private Label<\/h2><p class=\"theme-wp-block gb-responsive-285365-identifier\">Evo pregleda na temu Wholesale vs Private Label. Prodaja na Amazonu je vremenski zahtevan posao i ne uvek imate vremena da detaljno prolazite kroz svaku temu. Dakle, ovde su najva\u017enije \u010dinjenice.<\/p><p class=\"theme-wp-block gb-responsive-242551-identifier\">Prodavci na Amazonu \u010desto se suo\u010davaju s dilemom izbora izme\u0111u Wholesale i Private Label strategija prilikom tra\u017eenja novih ideja za proizvode, posebno zato \u0161to ve\u0107ina prodavaca ima oba tipa u svom inventaru, \u0161to \u010dini istra\u017eivanje specifi\u010dnih tema prili\u010dno zamornim. Ova odluka uti\u010de na va\u0161 profil prodavca i zahteva procenu proizvoda, brendiranja i pristupa tr\u017ei\u0161tu. Evo \u0161ta treba da znate o Private Label:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-633851-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-60473-identifier\">Private Label podrazumeva kreiranje nove marke, \u0161to zahteva od prodavaca da samostalno upravljaju brendiranjem, razvojem proizvoda i marketingom.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-673689-identifier\">Mo\u017eete nabaviti proizvode sa platformi kao \u0161to je Alibaba i personalizovati ih svojim logotipom. Ovaj pristup nudi fleksibilnost u cenama bez direktne konkurencije, ali zahteva zna\u010dajnu inicijalnu investiciju za uspostavljanje brenda, marketing i uskla\u0111enost sa propisima.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-5485-identifier\">Pravne odgovornosti su ve\u0107e za Private Label prodavce, jer su oni odgovorni za svoje proizvode. Konkurencija je manja za Private Label proizvode, ali vidljivost proizvoda i poverenje kupaca zahtevaju trud.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-462065-identifier\">S druge strane, evo na \u0161ta treba da obratite pa\u017enju kada \u017eelite da prodajete Wholesale:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316240-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-568733-identifier\">Veleprodaja uklju\u010duje prodaju etabliranih brendova direktno. Ova strategija koristi postoje\u0107e prepoznavanje proizvoda, smanjuju\u0107i marketin\u0161ke napore.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-64519-identifier\">Me\u0111utim, kupovna cena je vi\u0161a, a prodavci se suo\u010davaju sa o\u0161trom konkurencijom za Buy Box, ograni\u010davaju\u0107i fleksibilnost cena.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-572945-identifier\">Glavne investicije uklju\u010duju kupovinu na veliko i upravljanje inventarom, ali pru\u017ea br\u017ei ulazak na tr\u017ei\u0161te. Veletrgovci imaju koristi od jednostavnije logistike, jer samo treba da kupe i distribuiraju postoje\u0107e proizvode.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-857912-identifier\">Uzmite u obzir da se veleprodajni prodavci suo\u010davaju sa intenzivnom konkurencijom za Buy Box, \u0161to zahteva redovne prilagodbe cena.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-572072-identifier\">Na kraju, izbor izme\u0111u Veleprodaje i Privatnih Brendova zavisi od va\u0161ih dugoro\u010dnih poslovnih ciljeva, kapaciteta za ulaganje i spremnosti da izgradite brend od nule naspram kori\u0161\u0107enja postoje\u0107eg brend kapitala. Obje strategije imaju jedinstvene prilike: Privatni Brendovi omogu\u0107avaju izgradnju brenda i ekspanziju, dok je Veleprodaja bolja za po\u010detnike koji u\u010de Amazonovu tr\u017ei\u0161nu platformu. Bez obzira na izbor, pra\u0107enje performansi i optimizacija toka prihoda je od su\u0161tinskog zna\u010daja. Alati poput <a href=\"https:\/\/www.sellerlogic.com\/sr\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> pojednostavljuju ovaj proces, identifikuju ubice profita i najbolje prodavce, i stoga osiguravaju profitabilnost.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-775553-identifier\">\u0160ta je Amazon Privatni Brend?<\/h2><p class=\"theme-wp-block gb-responsive-832287-identifier\">Razlika izme\u0111u Privatnih Brendova i Veleprodajnih proizvoda ima mnogo veze sa prodavcem. Kada je u pitanju Privatni Brend, to zna\u010di da sami morate da uspostavite novi brend. To zna\u010di da ste odgovorni za \u0161irenje brenda i podizanje svesti. Tako\u0111e preuzimate odgovornost za proizvode koji se prodaju pod ovim brendom.<\/p><p class=\"theme-wp-block gb-responsive-152342-identifier\">Danas, niko ne mora da gradi svoju fabriku u dvori\u0161tu da bi prodao novi proizvod. Umesto toga, mo\u017eete koristiti online platforme poput Alibabe ili GlobalSources. Postoji mnogo proizvo\u0111a\u010da, ve\u0107inom iz Azije, koji prodaju svoju robu prodavcima. Mo\u017eete izabrati i naru\u010diti proizvod koji \u017eelite da prodajete pod svojim Privatnim Brendom \u2013 uzmimo \u010detkice za zube kao primer koji \u0107emo koristiti tokom ovog \u010dlanka. Tako\u0111e imate opciju naru\u010divanja personalizovane ambala\u017ee i \u0161tampanja va\u0161eg logotipa na proizvodu. Na ovaj na\u010din, vi i drugi prodavci mo\u017eete prodavati \u010detkicu za zube svog brenda.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-853241-identifier\">\u0160ta je Amazon Veleprodaja?<\/h2><p class=\"theme-wp-block gb-responsive-915605-identifier\">Za Amazon prodavce, ovo pitanje je apsolutno bitan deo informacija. U suprotnosti sa Privatnim Brendovima, ve\u0107 uspostavljeni brendovi mogu se koristiti za Veleprodaju. Na primer, prodavci mogu preprodavati \u010detkice za zube iz Oral-B \u2013 velike kompanije za \u010detkice za zube \u2013 na Amazonu. Brend je ve\u0107 dobro poznat i kupci \u0107e posebno tra\u017eiti ovaj brend kada su zainteresovani za elektri\u010dnu \u010detkicu za zube. Kao prodavac Veleprodajnih dobara, glavni izazov za vas nije da uspostavite svoj brend, ve\u0107 da <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">osvojite Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-959891-identifier\">Neke razlike su prepoznatljive na prvi pogled. Me\u0111utim, bli\u017ei pogled otkriva mnogo vi\u0161e razlika koje treba uzeti u obzir prilikom <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/strategy-for-selling-on-amazon\/\">biranja odgovaraju\u0107e strategije<\/a>.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-941740-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tZapo\u010dnite svoje putovanje od prodavca do bestselera &#8211; sa SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tZatra\u017eite besplatnu probu danas i vidite kako vam prave usluge mogu pomo\u0107i da pre\u0111ete od dobrog do najboljeg. Ne \u010dekajte. Delujte odmah.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Zapo\u010dnite sada<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-837206-identifier\">Amazon Veleprodaja vs Privatni Brend: Koja je razlika?<\/h2><p class=\"theme-wp-block gb-responsive-105835-identifier\">Da bismo bolje osvetlili ovo, moramo pogledati slede\u0107e oblasti: Cena, ulaganje, Buy Box, pravna odgovornost i prilike &#038; rizici. Sada \u0107emo ih detaljno raspraviti kako bismo do\u0161li do na\u0161eg cilja da odlu\u010dimo da li je Amazon Veleprodaja ili Privatni Brend pravo re\u0161enje za vas.<\/p><figure class=\"theme-wp-block wp-block-image size-full is-resized gb-responsive-960126-identifier\"><img decoding=\"async\" width=\"600\" height=\"399\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison.jpg\" alt=\"Amazon veleprodaja vs. privatni brend. Pore\u0111enje je va\u017eno za va\u0161e poslovanje.\" class=\"wp-image-5996\" style=\"width:844px;height:auto\" title=\"Amazon-veleprodaja-vs-privatni-brend-Pore\u0111enje\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison-407x271.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140703\/amazon-wholesale-vs-private-label-comparison.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-975937-identifier\">Cene<\/h3><p class=\"theme-wp-block gb-responsive-842089-identifier\">Va\u0161a kona\u010dna prodajna cena na Amazonu je pod uticajem svih tro\u0161kova koje imate dok va\u0161 proizvod ne stigne do kupca \u2013 uklju\u010duju\u0107i profit. Tro\u0161kovi prodaje na Amazonu, dostava itd. \u2013 bez obzira da li koristite Privatni Brend ili Veleprodaju \u2013 su sli\u010dni jedni drugima. Me\u0111utim, postoje drasti\u010dne razlike u tro\u0161kovima dok ne budete spremni da prodajete na Amazonu:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-822543-identifier\">Cene za prodavce Privatnog Brenda<\/h4><p class=\"theme-wp-block gb-responsive-295487-identifier\">U pore\u0111enju sa Veleprodajom, kupovna cena za proizvode Privatnog Brenda je ni\u017ea jer kupujete generi\u010dke, nebrendirane artikle. Me\u0111utim, prodavci Privatnog Brenda se suo\u010davaju sa dodatnim tro\u0161kovima koje prodavci Veleprodaje nemaju. Ove tro\u0161kove \u0107emo detaljnije istra\u017eiti u odeljku &#8216;Ulaganja&#8217;.<\/p><p class=\"theme-wp-block gb-responsive-233454-identifier\">Kada kreirate proizvod Privatnog Brenda, kreirate novu stavku sa jedinstvenim EAN-om, \u010dine\u0107i vas jedinstvenim prodavcem bez direktne konkurencije. Ova odsutnost ratovanja cena vam daje ve\u0107u fleksibilnost u postavljanju cena. Me\u0111utim, dok izbegavate konkurenciju za Buy Box, i dalje se suo\u010davate sa konkurencijom u rezultatima pretrage gde kupci mogu uporediti va\u0161e cene sa drugim brendovima ili proizvodima Privatnog Brenda. Ako ve\u0107 prodajete i \u017eelite da pove\u0107ate svoje prodaje, <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">SELLERLOGIC Repricer<\/a> je re\u0161enje za vas, jer automatski prilago\u0111ava va\u0161e B2B i B2C cene za maksimalnu konkurentnost i prihod.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-459014-identifier\">Cene za veletrgovce<\/h4><p class=\"theme-wp-block gb-responsive-333378-identifier\">Po\u0161to prodavci Veleprodaje kupuju proizvode ve\u0107 uspostavljenog brenda, kupovna cena je mnogo vi\u0161a od cene proizvoda bez imena. Pored mar\u017ee za vlasnika brenda, pla\u0107ate i za istra\u017eivanje i razvoj proizvoda, marketing proizvo\u0111a\u010da itd. Visoka kupovna cena prirodno ima negativan uticaj na va\u0161 profit, ali i na ulaganja koja morate da napravite.<\/p><p class=\"theme-wp-block gb-responsive-347686-identifier\">Va\u0161a prodajna cena je tako\u0111e zna\u010dajno pod uticajem cena va\u0161ih konkurenata. Kao prodavac Veleprodaje, prodajete isti proizvod (sa istim EAN-om) kao i mnogi drugi. Amazon koristi EAN da utvrdi da li je proizvod ve\u0107 naveden ili je to novi proizvod. Po\u0161to je dozvoljen samo jedan unos za identi\u010dne proizvode u isto vreme, veletrgovci se takmi\u010de za Buy Box i tako su u direktnom ratu cena sa konkurentima. Veletrgovci su shodno tome infleksibilni u pogledu cena.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-745203-identifier\">Ulaganja<\/h3><p class=\"theme-wp-block gb-responsive-950946-identifier\">Da bi se pro\u0161irilo online poslovanje, potrebna su neka ulaganja. Na primer, prodavci moraju da nabave robu. Po\u0161to se nabavka razlikuje u zavisnosti od strategije, to uti\u010de na iznos potrebnog ulaganja.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-366058-identifier\">Ulaganja za prodavce Privatnog Brenda<\/h4><p class=\"theme-wp-block gb-responsive-693074-identifier\">Po\u0161to jo\u0161 uvek morate da izgradite brend sa svojim Privatnim Brendom, va\u0161a ulaganja \u0107e biti zna\u010dajno ve\u0107a nego za Veleprodajne proizvode. Na primer, prodavci bi trebali da investiraju u profesionalno dizajniranu etiketu i preduzmu marketin\u0161ke mere za stvaranje svesti o brendu. Fotografije sa veb sajtova poput Alibabe \u010desto nemaju kvalitet. Stoga, prodavci treba da ulo\u017ee vreme i resurse u kreiranje slika proizvoda visoke kvalitete. Tako\u0111e, prodavci treba da imaju EAN kreiran za proizvod, koji \u0107e Amazon koristiti da utvrdi da li je proizvod ve\u0107 naveden ili \u0107e biti kreirana nova stranica proizvoda.<\/p><p class=\"theme-wp-block gb-responsive-387644-identifier\">Izgradnja novog brenda je zadatak koji zahteva vreme i trud. Ali ako su prodavci spremni da odvoje to vreme, \u0161anse za uspostavljanje jakog imid\u017ea brenda \u0107e se ogromno pove\u0107ati. Pored tro\u0161kova izgradnje i \u0161irenja brenda, prodavci se \u010desto suo\u010davaju sa jo\u0161 ve\u0107im koli\u010dinama nabavke i tro\u0161kovima dostave od dobavlja\u010da iz drugih zemalja EU. Obavezno to uzmite u obzir.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-851153-identifier\">Ulaganja za veletrgovce<\/h4><p class=\"theme-wp-block gb-responsive-956642-identifier\">Gore navedena ulaganja ne moraju se uzimati u obzir od strane veletrgovaca, jer se oslanjaju na ve\u0107 postoje\u0107i brend. Oni samo treba da kupe i distribuiraju robu. Jak brend je ve\u0107 investirao u razvoj i \u0161irenje. Pored toga, mnogi prodavci trgova\u010dkih dobara se oslanjaju na proizvode iz EU. Ovi imaju ni\u017eu minimalnu koli\u010dinu nabavke s jedne strane, a s druge strane, ne moraju se uvoziti iz zemalja koje nisu \u010dlanice EU.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-751886-identifier\">Amazon Veleprodaja vs Privatni Brend: Osvojiti Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-427685-identifier\">Na Amazonu, sve se vrti oko Buy Box. Ali \u010dak i ovde postoje neke razlike u zavisnosti od toga da li prodajete Privatni Brend ili Veleprodaju.<\/p><p class=\"theme-wp-block gb-responsive-905880-identifier\"><\/p><div class=\"wp-block-image gb-responsive-945742-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"568\" height=\"441\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/EN_private-label-oder-handelsware-buy-box-berechtigung.gif\" alt=\"Amazon Veleprodaja vs. Privatni Brend \u2013 Sve \u0161to treba da znate\" class=\"wp-image-10860\" style=\"width:478px;height:auto\"><\/figure><\/div><h4 class=\"theme-wp-block wp-block-heading gb-responsive-967365-identifier\">Amazon Veleprodaja vs Privatni Brend: Buy Box za prodavce Privatnog Brenda<\/h4><p class=\"theme-wp-block gb-responsive-846254-identifier\">Kroz Privatne Brendove, prodavci izbegavaju takmi\u010denje za Amazon Buy Box. To je zato \u0161to su prodavci Privatnog Brenda jedini dobavlja\u010di proizvoda koji mogu osvojiti Buy Box sve dok su ovla\u0161\u0107eni da to rade.<\/p><p class=\"theme-wp-block gb-responsive-63725-identifier\">Kao prodavac Privatnog Brenda, ne\u0107ete imati konkurenciju za buy box, ali to ne zna\u010di da ne\u0107e biti nikakve konkurencije. Dok mo\u017eda ve\u0107 imate kupce koji posebno tra\u017ee va\u0161 brend, postoje i drugi &#8220;nebrendirani&#8221; potro\u0161a\u010di koji jo\u0161 uvek treba da budu uvereni da ste vi najbolji izbor me\u0111u svim ostalim opcijama na listi rezultata.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-239403-identifier\">Amazon Veleprodaja vs Privatni Brend: Buy Box za veletrgovce<\/h4><p class=\"theme-wp-block gb-responsive-209821-identifier\">Kao veletrgovac, nalazite se u direktnom ratu cena sa svojim konkurentima, od kojih svaki \u017eeli da u\u0111e u Amazon Buy Box. Ovi prodavci moraju da daju sve od sebe da postanu broj jedan za ovaj proizvod, uklju\u010duju\u0107i kori\u0161\u0107enje Fulfillment by Amazon (FBA), \u0161to je obavezno ako \u017eelite da pove\u0107ate \u0161anse za ulazak u Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-108513-identifier\">Ali jedan od najva\u017enijih kriterijuma za osvajanje Buy Box je verovatno cena. Po\u0161to ste u konkurenciji sa drugim veletrgovcima, od su\u0161tinskog je zna\u010daja da redovno pregledate i prilago\u0111avate svoju cenu. U\u0161tedite vreme i resurse kori\u0161\u0107enjem <a href=\"https:\/\/www.sellerlogic.com\/sr\/amazon-dynamic-repricing-tool\/\">fleksibilnog repricera<\/a>. On \u0107e automatski postaviti najbolju cenu za osvajanje Buy Box i nadma\u0161iti najbolju cenu za prodavca.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-62953-identifier\">Pravna odgovornost<\/h3><div class=\"wp-block-image gb-responsive-115006-identifier\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"227\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-844x227.jpeg\" alt=\"Amazon veleprodaja vs. privatni brend. Koje pravne zahteve treba ispuniti?\" class=\"wp-image-6001\" title=\"Amazon-veleprodaja-vs-privatni-brend-pravni-zahtevi\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-407x110.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-768x207.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-844x227.jpeg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements-1536x414.jpeg 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23140702\/amazon-wholesale-vs-private-label-legal-requirements.jpeg 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-916449-identifier\">Pitanje da li se odlu\u010diti za Amazon Veleprodaju ili Privatni Brend uklju\u010duje i pravnu odgovornost prodavaca. Vlasnici za\u0161titnog znaka su obavezni Zakonom o odgovornosti za proizvode, koji dr\u017ei proizvo\u0111a\u010da odgovornim za proizvod. To mo\u017ee biti slu\u010daj u slu\u010daju nesre\u0107e uzrokovane ovim proizvodom. U pogledu pravne odgovornosti, stoga je va\u017eno razlikovati da li ste proizvo\u0111a\u010d, uvoznik ili prodavac. Odluka da li prodajete Privatni Brend ili Veleprodaju tako\u0111e ima uticaj ovde.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-842800-identifier\">Odgovornost prodavaca Privatnog Brenda<\/h4><p class=\"theme-wp-block gb-responsive-791678-identifier\">Pitanje da li prodavati Amazon Privatni Brend ili Veleprodaju \u010desto se odlu\u010duje na osnovu pravne odgovornosti koju ta uloga nosi. Ako jedan od va\u0161ih proizvoda ne funkcioni\u0161e ispravno i izazove \u0161tetu, ne samo da \u0107ete pretrpeti o\u0161te\u0107enje imid\u017ea brenda, ve\u0107 \u0107ete se suo\u010diti i sa pravnim posledicama.<\/p><p class=\"theme-wp-block gb-responsive-279726-identifier\">Ako kupujete robu iz zemalja koje nisu \u010dlanice EU, postajete uvoznik i stoga odgovorni za te proizvode. Pored toga, svi proizvodi koji se prodaju u EU treba da budu ozna\u010deni CE oznakom. Testovi i izve\u0161taji o testiranju koji mogu biti potrebni za ovu oznaku mogu biti veoma skupi i bilo bi mudro proveriti koliko \u0107e ukupno iznositi kako biste mogli prilagoditi svoju cenu.<\/p><p class=\"theme-wp-block gb-responsive-305729-identifier\">Ovo nije jedina carinska regulativa EU. Kao uvoznik, odgovorni ste za carinski uskla\u0111en uvoz robe. Pogledajte carinske veb stranice za vi\u0161e informacija, evo <a href=\"https:\/\/www.gov.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">britanske<\/a> na primer. Ako \u017eelite da pojednostavite stvari, stoga je preporu\u010dljivo prvenstveno kupovati robu iz EU, po\u0161to je ili proizvedena ovde ili je ve\u0107 u zemlju uneta od strane drugog uvoznika.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-909856-identifier\">Odgovornost veletrgovaca<\/h4><p class=\"theme-wp-block gb-responsive-69161-identifier\">Kada razmotrite pitanje Amazon Veleprodaje naspram Privatnog Brenda, mo\u017eete primetiti da je odgovornost veletrgovaca u pogledu pravnih obaveza daleko manje opse\u017ena nego kod prodavaca Privatnog Brenda. Oni nisu odgovorni za sam proizvod, po\u0161to odgovornost le\u017ei na proizvo\u0111a\u010du (u na\u0161em primeru \u010detkice za zube, to bi bila Oral-B). Obaveze uvoznika su tako\u0111e svedene na nulu kroz nabavku, tj. nabavku proizvoda u EU. Odgovornost za to tako\u0111e le\u017ei na proizvo\u0111a\u010du, po\u0161to on\/ona uvozi robu iz zemlje koja nije \u010dlanica EU. Shodno tome, oznaka uskla\u0111enosti koju smo ranije spomenuli (CE) tako\u0111e nije ne\u0161to o \u010demu treba da brinete ako ste veletrgovac.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-162853-identifier\">Prilike i rizici<\/h3><p class=\"theme-wp-block gb-responsive-809884-identifier\">Kao \u0161to je prikazano u prethodnim odeljcima, obe strategije imaju svoje prednosti i nedostatke. Pogledajmo kona\u010dno prilike i rizike svake strategije i odlu\u010dimo pitanje: Amazon Veleprodaja vs Privatni Brend, koje proizvode treba da prodajem?<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-658461-identifier\">Prilike i rizici prodavaca Privatnog Brenda<\/h4><p class=\"theme-wp-block gb-responsive-153937-identifier\">VI ste brend i stoga mo\u017eete uticati na imid\u017e svog proizvoda i mnogo vi\u0161e. Ali tako\u0111e preuzimate ve\u0107u odgovornost. Kao \u0161to je opisano gore, odgovorni ste za svoj brend i proizvode koje prodajete. Ako va\u0161 brend nije dobro prihva\u0107en, to \u0107e uticati na va\u0161e prodaje i stoga va\u0161u profitabilnost.<\/p><p class=\"theme-wp-block gb-responsive-528940-identifier\">Kao vlasnik brenda, Amazon vam tako\u0111e daje priliku da prilagodite opis stavke. To vam omogu\u0107ava da va\u0161i tekstovi budu u skladu sa SEO i postignu ve\u0107u vidljivost. Kada uspostavite svoj brend, mo\u017eete razmi\u0161ljati o \u0161irenju i, kao deo strategije diverzifikacije, dodati vi\u0161e dobara u svoj asortiman proizvoda kako biste osvojili nova tr\u017ei\u0161ta.<\/p><p class=\"theme-wp-block gb-responsive-393650-identifier\">Poslednje, ali ne manje va\u017eno, kao vlasnik Privatne Etikete, tako\u0111e imate priliku da prodajete svoj brend.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-802779-identifier\">Mogu\u0107nosti i Rizici Veliko trgovaca<\/h4><p class=\"theme-wp-block gb-responsive-34560-identifier\">Posebno za po\u010detnike na Amazonu, upore\u0111ivanje Veliko trgovine vs Privatna Etiketa je va\u017ena polazna ta\u010dka. Ako ste novi na online tr\u017ei\u0161tu, imalo bi smisla prvo prodavati Veliko trgovinu kako biste stekli iskustvo. Saznajte kako Amazon funkcioni\u0161e, \u0161ta \u010dini kupce lojalnim i vidite kako se mo\u017eete najbolje uklopiti u tr\u017ei\u0161te. Na taj na\u010din mo\u017eete tako\u0111e nau\u010diti kako da u\u010dinite svoju prodavnicu odr\u017eivom ili kako da komunicirate sa kupcima \u2013 i sve to uz manji poslovni rizik nego sa Privatnom Etiketom na Amazonu.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-671891-identifier layout-b2b\">\n\n\t\t<div class=\"text-banner-cta text-banner-b2b-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tNeograni\u010dena B2B mo\u0107 odre\u0111ivanja cena\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\t\u017delite da testirate B2B Repricer SELLERLOGIC za va\u0161e B2B ponude na Amazonu? Registrujte se sada za 14-dnevnu besplatnu probu.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">\n\t\t\t\t\tZapo\u010dnite sada\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<p class=\"theme-wp-block gb-responsive-137240-identifier\">Me\u0111utim, sa Veliko trgovinom, nemate priliku da izgradite svoj vlastiti brend kojem kasnije mo\u017eete dodati vi\u0161e proizvoda kako biste dalje rasli.<\/p><p class=\"theme-wp-block gb-responsive-983459-identifier\">Ako \u017eelite da prodajete Veliko trgovinu na Amazonu koja je ve\u0107 navedena, morate dodeliti svoj proizvod ve\u0107 postoje\u0107oj stranici proizvoda i stoga nemate uticaj na njen dizajn. Uz malo sre\u0107e, bi\u0107ete dodati na dobro odr\u017eavanu, SEO-uskla\u0111enu stranicu. Me\u0111utim, mo\u017ee se desiti i da je kreator stranice proizvoda bio manje ve\u0161t u dizajnu i da morate \u017eiveti sa posledicama.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-975093-identifier\"><strong>Pra\u0107enje performansi je klju\u010dno za oba poslovna modela<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-905523-identifier\">Bilo da se odlu\u010dite da prodajete Veliko trgovinu ili Privatne Etikete proizvode na Amazonu, profitabilnost je klju\u010dni faktor u oba okru\u017eenja. Stoga je klju\u010dno biti svestan svog poslovnog u\u010dinka i eliminisati faktore koji smanjuju profit \u0161to je br\u017ee mogu\u0107e. U tu svrhu, prodavci na Amazonu moraju se baviti analizom podataka povezanih sa Amazonom, \u0161to se obi\u010dno pokazuje kao veoma slo\u017eeno i vremenski zahtevno \u2013 sve dok se obavlja ru\u010dno. Kori\u0161\u0107enje re\u0161enja zasnovanog na softveru umesto toga je daleko efikasnija opcija.<\/p><p class=\"theme-wp-block gb-responsive-491202-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/sr\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> je razvijen posebno za prodavce na Amazonu i pru\u017ea detaljan pregled relevantnih podataka o proizvodima u profitnoj kontrolnoj tabli \u2013 do dve godine unazad od trenutka registracije. To vam omogu\u0107ava da pratite svoje performanse na globalnom, nalogu, tr\u017ei\u0161tu i nivou proizvoda. Kada identifikujete neprofitabilne proizvode ili specifi\u010dne tro\u0161kove koji smanjuju profit, mo\u017eete preduzeti korake da optimizujete svoje strategije kako biste zaustavili curenje prihoda i odr\u017eali odr\u017eivo poslovanje na Amazonu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-833793-identifier\"><strong>Amazon Privatna Etiketa vs Veliko trgovina \u2013 Koja je prava za vas?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-238872-identifier\">Dakle, Amazon Veliko trgovina vs Privatna Etiketa? Ko bi pobedio za vas? \u010cinjenica je da, ako ste iskusni prodavac na Amazonu i tako\u0111e znate mnogo o brendiranju i marketingu, poku\u0161aj da prodajete kao vlasnik svoje Privatne Etikete mo\u017ee biti pravi put za vas. Mo\u017eete iskoristiti svoje ve\u0161tine da pove\u0107ate svoju vidljivost i prodaju na online platformi. Ako ste relativno novi na Amazonu, mo\u017eda bi imalo vi\u0161e smisla prodavati Veliko trgovinu i prvo prikupiti nekoliko utisaka. Me\u0111utim, ne smemo zaboraviti da obe opcije nose istu koli\u010dinu rizika. Ovde nema ispravnog ili pogre\u0161nog i sve \u0161to mo\u017eemo da vam damo u ovom \u010dlanku je ono \u0161to smo sami iskusili ili \u010duli od klijenata. Sigurni smo da \u0107ete prona\u0107i svoj vlastiti, najprofitabilniji put. Sre\u0107no! Ako \u017eelite vi\u0161e saveta o tome kako uspe\u0161no prodavati na Amazonu, <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-sell-on-amazon-for-beginners\/\">kliknite na ovu vezu da pro\u010ditate \u010dlanak<\/a>.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-26168-identifier\">\u010cesta pitanja<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1732005768904\"><strong class=\"schema-faq-question\"><strong>Da li je Amazon Veliko trgovina profitabilna?<\/strong><\/strong> <p class=\"schema-faq-answer\">Da, prodaja na Amazonu putem Veliko trgovine mo\u017ee biti profitabilna ako se dobro upravlja. Klju\u010dni faktori uklju\u010duju pregovaranje o povoljnim cenama za kupovinu na veliko, efikasno upravljanje zalihama i ostajanje konkurentnim u Buy Box. Iako su konkurencija i inicijalna ulaganja zna\u010dajni, kori\u0161\u0107enje uspostavljene prepoznatljivosti brenda i efikasnih strategija cena mo\u017ee dovesti do profitabilnosti. Uspeh zavisi od strate\u0161kog planiranja i kontinuirane analize tr\u017ei\u0161ta.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732005788024\"><strong class=\"schema-faq-question\"><strong>Privatna Etiketa vs Veliko trgovina na Amazonu \u2013 koja je prava za vas?<\/strong><\/strong> <p class=\"schema-faq-answer\">Privatna Etiketa nudi fleksibilnost brendiranja, ali zahteva zna\u010dajna ulaganja i pravnu odgovornost za defekte proizvoda. Veliko trgovina koristi postoje\u0107e brendove i lak\u0161i ulazak na tr\u017ei\u0161te, ali se suo\u010dava sa intenzivnom konkurencijom i manjom fleksibilno\u0161\u0107u cena. Va\u0161 izbor zavisi od va\u0161ih ciljeva, kapaciteta ulaganja i tolerancije na rizik.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1732005805009\"><strong class=\"schema-faq-question\"><strong>Veliko trgovina vs Privatna Etiketa na Amazonu \u2013 Koje su glavne razlike?<\/strong><\/strong> <p class=\"schema-faq-answer\">Privatna Etiketa podrazumeva kreiranje i brendiranje vlastitih proizvoda, \u0161to zahteva zna\u010dajna inicijalna ulaganja u brendiranje, marketing i razvoj proizvoda. Ovaj pristup nudi fleksibilnost cena, ali tako\u0111e zna\u010di da snosite pravnu odgovornost za defekte proizvoda. Pored toga, postoji manje konkurencije za Buy Box. S druge strane, Veliko trgovina podrazumeva prodaju uspostavljenih brendova, \u0161to zna\u010di ni\u017ea inicijalna ulaganja u brendiranje i marketin\u0161ke napore. Me\u0111utim, suo\u010dava se sa intenzivnom konkurencijom za Buy Box, \u0161to uti\u010de na fleksibilnost cena. Veliko trgovina koristi postoje\u0107u prepoznatljivost brenda i omogu\u0107ava lak\u0161i ulazak na tr\u017ei\u0161te. Va\u0161a preferencija treba da bude uskla\u0111ena sa va\u0161im poslovnim ciljevima, kapacitetom ulaganja i spremno\u0161\u0107u da upravljate kreiranjem brenda naspram kori\u0161\u0107enja postoje\u0107e vrednosti brenda.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-535249-identifier has-small-font-size\">Zasloni slika po redosledu pojavljivanja: \u00a9 alexmishchenko \u2013 stock.adobe.com \/ \u00a9 radachynskyi \u2013 stock.adobe.com \/ \u00a9 Amazon \u2013 amazon.com \/ \u00a9 AA+W \u2013 stock.adobe.com<\/p><p class=\"theme-wp-block gb-responsive-611992-identifier\"><\/p><p class=\"theme-wp-block gb-responsive-888400-identifier\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mnogi prodavci koji \u017eele da se u\u010dvrste na Amazonu suo\u010davaju se sa pitanjem koja strategija im najbolje odgovara. Odluke se moraju doneti ne samo u vezi sa redovnim faktorima kao \u0161to su cena, kvalitet ili tro\u0161kovi dostave, ve\u0107 se tako\u0111e mora uzeti u obzir popularno pitanje: Amazon Wholesale vs Private Label \u2013 koja je bolja?<\/p>\n","protected":false},"author":6,"featured_media":6010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1530],"tags":[],"class_list":["post-229740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Veliko trgovina vs. Privatna Etiketa \u2013 Sve \u0161to treba da znate<\/title>\n<meta name=\"description\" content=\"Otkrijte prednosti i nedostatke prodaje na Amazonu putem velko trgovine naspram privatne etikete za va\u0161e poslovanje. Maksimizujte profit i pojednostavite svoju e-commerce strategiju.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Veliko trgovina vs. Privatna Etiketa \u2013 Sve \u0161to treba da znate\" \/>\n<meta property=\"og:description\" content=\"Otkrijte prednosti i nedostatke prodaje na Amazonu putem velko trgovine naspram privatne etikete za va\u0161e poslovanje. Maksimizujte profit i pojednostavite svoju e-commerce strategiju.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T09:24:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23141342\/amazon-wholesale-vs-private-label-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Amazon Wholesale vs Private Label \u2013 Kako va\u0161a kompanija ima koristi od oboje\",\"datePublished\":\"2024-11-21T09:24:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\"},\"wordCount\":3192,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23141342\/amazon-wholesale-vs-private-label-header.jpg\",\"articleSection\":[\"Prodaja na Amazonu\"],\"inLanguage\":\"sr-RS\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/\",\"name\":\"Amazon Veliko trgovina vs. Privatna Etiketa \u2013 Sve \u0161to treba da znate\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/01\/23141342\/amazon-wholesale-vs-private-label-header.jpg\",\"datePublished\":\"2024-11-21T09:24:56+00:00\",\"description\":\"Otkrijte prednosti i nedostatke prodaje na Amazonu putem velko trgovine naspram privatne etikete za va\u0161e poslovanje. 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Klju\u010dni faktori uklju\u010duju pregovaranje o povoljnim cenama za kupovinu na veliko, efikasno upravljanje zalihama i ostajanje konkurentnim u Buy Box. Iako su konkurencija i inicijalna ulaganja zna\u010dajni, kori\u0161\u0107enje uspostavljene prepoznatljivosti brenda i efikasnih strategija cena mo\u017ee dovesti do profitabilnosti. Uspeh zavisi od strate\u0161kog planiranja i kontinuirane analize tr\u017ei\u0161ta.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#faq-question-1732005788024","position":2,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#faq-question-1732005788024","name":"Privatna Etiketa vs Veliko trgovina na Amazonu \u2013 koja je prava za vas?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Privatna Etiketa nudi fleksibilnost brendiranja, ali zahteva zna\u010dajna ulaganja i pravnu odgovornost za defekte proizvoda. Veliko trgovina koristi postoje\u0107e brendove i lak\u0161i ulazak na tr\u017ei\u0161te, ali se suo\u010dava sa intenzivnom konkurencijom i manjom fleksibilno\u0161\u0107u cena. Va\u0161 izbor zavisi od va\u0161ih ciljeva, kapaciteta ulaganja i tolerancije na rizik.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#faq-question-1732005805009","position":3,"url":"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-wholesale-vs-private-label-kako-vasa-kompanija-ima-koristi-od-oboje\/#faq-question-1732005805009","name":"Veliko trgovina vs Privatna Etiketa na Amazonu \u2013 Koje su glavne razlike?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Privatna Etiketa podrazumeva kreiranje i brendiranje vlastitih proizvoda, \u0161to zahteva zna\u010dajna inicijalna ulaganja u brendiranje, marketing i razvoj proizvoda. Ovaj pristup nudi fleksibilnost cena, ali tako\u0111e zna\u010di da snosite pravnu odgovornost za defekte proizvoda. Pored toga, postoji manje konkurencije za Buy Box. S druge strane, Veliko trgovina podrazumeva prodaju uspostavljenih brendova, \u0161to zna\u010di ni\u017ea inicijalna ulaganja u brendiranje i marketin\u0161ke napore. Me\u0111utim, suo\u010dava se sa intenzivnom konkurencijom za Buy Box, \u0161to uti\u010de na fleksibilnost cena. Veliko trgovina koristi postoje\u0107u prepoznatljivost brenda i omogu\u0107ava lak\u0161i ulazak na tr\u017ei\u0161te. Va\u0161a preferencija treba da bude uskla\u0111ena sa va\u0161im poslovnim ciljevima, kapacitetom ulaganja i spremno\u0161\u0107u da upravljate kreiranjem brenda naspram kori\u0161\u0107enja postoje\u0107e vrednosti brenda.","inLanguage":"sr-RS"},"inLanguage":"sr-RS"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/comments?post=229740"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/posts\/229740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media\/6010"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/categories?post=229740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/tags?post=229740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}