
{"id":230604,"date":"2021-02-08T15:15:38","date_gmt":"2021-02-08T15:15:38","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/prednosti-amazon-fba-sve-sto-treba-da-znate\/"},"modified":"2021-02-08T15:15:38","modified_gmt":"2021-02-08T15:15:38","slug":"prednosti-amazon-fba-sve-sto-treba-da-znate","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sr\/blog\/prednosti-amazon-fba-sve-sto-treba-da-znate\/","title":{"rendered":"\u041f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 Amazon FBA \u2013 \u0421\u0432\u0435 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u043d\u0430\u0442\u0435"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-249976-identifier\">Brojevi sami dokazuju da je prodaja putem Amazon FBA (Ispunjenje od strane Amazona) postala o\u010digledna odluka za mnoge profesionalne Amazon trgovce \u2013 75% od top 100.000 prodavaca u Sjedinjenim Ameri\u010dkim Dr\u017eavama i oko 2\/3 svih tre\u0107ih strana prodavaca na Amazonu koriste uslugu ispunjenja internet giganta. Prva stvar koju morate znati o Amazon FBA programu je da to nije jedna usluga, ve\u0107 nekoliko razli\u010ditih usluga pod jednim krovom. Ovaj paket-ponuda omogu\u0107ava Amazon prodavcima da prenesu mnoge du\u017enosti ispunjenja nazad na Amazon, dok istovremeno koriste slatke sporedne efekte poput pove\u0107anja va\u0161ih \u0161ansi za osvajanje Buy Box. Ali vi\u0161e o tome kasnije<\/p><p class=\"theme-wp-block gb-responsive-116656-identifier\">Kao i sa svim drugim paket-ponudama, informisanje o svakom faktoru koji ponuda obuhvata je apsolutna obaveza. \u0160ta je Amazon FBA? <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/amazon-fba-naknade-sveobuhvatan-pregled-svih-troskova-za-2025-godinu\/\">Koliko ko\u0161ta Amazon FBA<\/a>? U vezi sa inventarom, da li je Amazon FBA isplativ za mene posebno? Ovo su sva pitanja koja morate razjasniti za svoje poslovanje, i ovde smo da vam pomognemo koliko god mo\u017eemo. <\/p><p class=\"theme-wp-block gb-responsive-299840-identifier\">Ovim \u010dlankom \u017eelimo da prodavcima pru\u017eimo op\u0161ti pregled teme Amazon FBA. Saznajte kako da zapo\u010dnete svoj FBA biznis ovde, ili \u2013 ako ste ve\u0107 iskusni veteran u tom pogledu i tra\u017eite dublji sadr\u017eaj \u2013 slobodno pogledajte ovaj \u010dlanak o <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/strategy-for-selling-on-amazon\/\">strategijama prodaje na Amazonu<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-603594-identifier\" id=\"what-is-amazon-fba\">\u0160ta je Amazon FBA biznis?<\/h2><p class=\"theme-wp-block gb-responsive-177018-identifier\">Amazon sam opisuje prirodu FBA veoma dobro u pet re\u010di: &#8220;Vi prodajete. Mi \u0161aljemo.&#8221; Hajde da zajedno defini\u0161emo zna\u010denje Amazon FBA.<\/p><p class=\"theme-wp-block gb-responsive-464852-identifier\">Za odre\u0111enu <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200209150?language=en_DE\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">naknadu za ispunjenje<\/a>, prodavci na tr\u017ei\u0161tu mogu rezervisati ovu uslugu i zatim pustiti Amazon da preuzme sve logisti\u010dke korake za Amazon FBA proizvode koji su neophodni za obradu narud\u017ebine. Ovo uklju\u010duje, izme\u0111u ostalog <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-280959-identifier\"><li class=\"theme-wp-block gb-responsive-346881-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">skladi\u0161tenje robe,<\/li><li class=\"theme-wp-block gb-responsive-816239-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">pripremu narud\u017ebina,<\/li><li class=\"theme-wp-block gb-responsive-220653-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">slanje,<\/li><li class=\"theme-wp-block gb-responsive-258431-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">24\/7 korisni\u010dka podr\u0161ka na odgovaraju\u0107im jezicima,<\/li><li class=\"theme-wp-block gb-responsive-510558-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">kao i upravljanje povra\u0107ajem i vra\u0107anjem.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-595732-identifier\">U tu svrhu, FBA prodavac \u0161alje proizvod u Amazon centre za ispunjenje, odakle se internet gigant brine o svim daljim koracima. Ovo uklju\u010duje, na primer, distribuciju inventara u druge logisti\u010dke centre prema specifi\u010dnoj potra\u017enji narud\u017ebine. Dakle, koji su konkretni benefiti Amazon FBA za va\u0161e poslovanje? Od skladi\u0161ta do vrata kupca (i nazad u inventar Amazon FBA skladi\u0161ta, ako je potrebno), Amazon se brine o tome za vas, ostavljaju\u0107i vam vi\u0161e vremena za druge stvari, poput rada na va\u0161em oglasu sa <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-a-plus-content-enhanced-brand-content-on-amazon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon A+ sadr\u017eajem<\/a> &#8230; Ili, znate, odmaranja ili ne\u010dega sli\u010dnog.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-783904-identifier\" id=\"who-benefits-the-most-from-fulfillment-by-amazon\">Ko najvi\u0161e koristi od ispunjenja od strane Amazona?<\/h3><p class=\"theme-wp-block gb-responsive-26424-identifier\">U 2006. godini, Amazon je odlu\u010dio da u\u010dini svoju logisti\u010dku mre\u017eu i korisni\u010dku podr\u0161ku dostupnom i tre\u0107im stranama prodavcima. Ideja je bila da se pomogne prodavcima da dostignu isti nivo kao tehnolo\u0161ki gigant u pogledu logistike i usmerenosti na kupca. \u010cak i sa naknadom za ispunjenje oduzetom od prihoda, FBA je (i dalje je) bila dobra ponuda za dve vrste prodavaca posebno.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-279849-identifier\"><li class=\"theme-wp-block gb-responsive-746920-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Oni koji prodaju male i prili\u010dno jeftine artikle, gde pakovanje i slanje zna\u010dajno smanjuju mar\u017ee.<\/li><li class=\"theme-wp-block gb-responsive-314722-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Mala preduze\u0107a koja ne mogu priu\u0161titi istu infrastrukturu koju Amazon pru\u017ea za korisni\u010dku podr\u0161ku i slanje.<\/li><li class=\"theme-wp-block gb-responsive-962759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Preduze\u0107a koja nemaju sredstva za ogromne skladi\u0161ne prostore, ali su prevelika da bi prodavala iz svoje gara\u017ee.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-946219-identifier\">\u0160ta to konkretno zna\u010di? \u010cak i ako vodite malu kompaniju sa malo iskustva u e-trgovini, mo\u017eete izgraditi \u0161irok asortiman proizvoda i dobiti pristup milionima kupaca samo putem Amazon FBA. Jedan od razloga za to je \u0161to kori\u0161\u0107enje usluge tako\u0111e omogu\u0107ava automatsko u\u010de\u0161\u0107e u Prime programu, koji je popularan me\u0111u kupcima prvenstveno zato \u0161to garantuje brzu isporuku, bez obzira na to koju lokaciju \u0161aljete.<\/p><p class=\"theme-wp-block gb-responsive-64048-identifier\">U stvari, Amazon FBA \u2013 i automatski Prime program koji dobijate putem njega \u2013 je obavezan za mnoge prodavce. Bezbroj Amazon korisnika kupuje samo Prime proizvode i aktivno skriva druge ponude u rezultatima pretrage. Iako je mogu\u0107e prodavati na Amazonu bez FBA, ali sa Prime statusom, trgovci prvo moraju dokazati da mogu ispuniti visoke standarde sa svojom internom logistikom. Za mnoga manja preduze\u0107a, to je nemogu\u0107e.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-387842-identifier\">Prednosti prodaje na Amazon FBA<\/h2><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-443158-identifier\"><strong>Podr\u0161ka za logistiku i skalabilnost<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-943799-identifier\">Iznajmljivanje skladi\u0161nog prostora ne zahteva velike po\u010detne sume novca. Mo\u017eete u\u0161tedeti mnogo novca na skladi\u0161tenju i fokusirati se na \u0161irenje svog poslovanja kada pustite Amazon da se bavi slanjem i skladi\u0161tenjem va\u0161ih proizvoda. Ako va\u0161a kompanija dobro napreduje i prodajete vi\u0161e nego ikada, Amazon \u0107e preuzeti dodatne odgovornosti za slanje. Sve \u0161to treba da uradite je da osigurate da se va\u0161 inventar redovno dopunjuje.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-306892-identifier\">Sa Amazon Prime, slanje je brzo i besplatno<\/h3><p class=\"theme-wp-block gb-responsive-684648-identifier\">Amazon je trajno promenio na\u010din na koji obavljamo kupovine. Od lansiranja Amazon Prime, korisnici su po\u010deli da o\u010dekuju uvek brzu isporuku. Prime je automatski dostupan <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seller-fba\/\">Amazon FBA prodavcima<\/a>. Va\u0161e kupovine mogu biti isporu\u010dene za nekoliko dana zahvaljuju\u0107i desetinama hiljada Amazon centara za ispunjenje koji se nalaze \u0161irom sveta.<\/p><p class=\"theme-wp-block gb-responsive-276207-identifier\">Prodavci koji ne koriste Amazon FBA mogu odlu\u010diti da u\u010destvuju u Seller Fulfilled Prime (SFP), ali moraju ispuniti odre\u0111ene zahteve. Besprekorno istorija prodaje i povratne informacije o prodavcu su neophodne za ovo. Da biste se prijavili za SFP, tako\u0111e vam je potreban profesionalni ra\u010dun.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-491201-identifier\">Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-734711-identifier\">Verovatnije je da \u0107ete osvojiti Buy Box ako koristite Amazon FBA i imate profesionalni prodav\u010dev ra\u010dun.<\/p><p class=\"theme-wp-block gb-responsive-962558-identifier\">Amazon ostvaruje vi\u0161e od 80% svojih prodaja putem neupadljivog \u017eutog dugmeta na listi proizvoda. Sticanje Buy Box \u010desto uzrokuje zna\u010dajan porast va\u0161ih prodaja, \u0161to je dobro, zar ne?<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-720687-identifier\">Smanjeni tro\u0161kovi slanja<\/h3><p class=\"theme-wp-block gb-responsive-252139-identifier\">Nepobitni kralj online kupovine je Amazon. Njihov uticaj u ovom sektoru se tako\u0111e prote\u017ee na metode slanja i sve \u0161to dolazi s tim. To zna\u010di da njihovi ugovori sa velikim kompanijama za slanje \u010desto rezultiraju ni\u017eim tro\u0161kovima slanja. Na kraju dana, FBA prodavci tro\u0161e manje novca na slanje nego drugi prodavci na platformi internet giganta. Kupci imaju koristi od najboljih cena isporuke zahvaljuju\u0107i Amazonovoj opse\u017enoj logisti\u010dkoj mre\u017ei, a povremeno \u010dlanovi Prime \u010dak dobijaju besplatnu isporuku.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-757994-identifier\">Korisni\u010dka podr\u0161ka<\/h3><p class=\"theme-wp-block gb-responsive-948283-identifier\">Ako ste FBA prodavac, Amazon \u0107e biti kontakt ta\u010dka za va\u0161e kupce. To zna\u010di da se povra\u0107aji i upiti potro\u0161a\u010da obra\u0111uju od strane Amazonovog tima za korisni\u010dku podr\u0161ku. Kada su u pitanju povrati, postoji naknada za obradu, ali je \u010desto razumna.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-221781-identifier\">Kreiranje Amazon FBA ra\u010duna<\/h2><p class=\"theme-wp-block is-style-default gb-responsive-768799-identifier\">Pratite ove korake da biste po\u010deli koristiti FBA.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-326774-identifier\">\n\t\tPostavite FBA\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-830572-identifier\">Dodajte FBA svom ra\u010dunu za prodaju na Amazonu ako ga ve\u0107 imate. Prvo kreirajte svoj Amazon prodajni ra\u010dun ako to ve\u0107 niste u\u010dinili.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-501368-identifier\">\n\t\tKreirajte svoje liste proizvoda.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-432938-identifier\">Jedan po jedan, u velikim koli\u010dinama, ili integracijom va\u0161eg softvera za upravljanje inventarom sa Amazonovim API-jem, dodajte svoje artikle u Amazon katalog.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-179336-identifier\">\n\t\tPripremite svoje artikle.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-272628-identifier\">Pa\u017eljiva priprema, pakovanje i ozna\u010davanje pomo\u0107i \u0107e da se osigura da va\u0161i proizvodi budu isporu\u010deni u centar za ispunjenje sigurno i bezbedno i da kupci mogu brzo da ih dobiju.<\/p>\t\t<h3  class=\"theme-wp-block theme-block-heading is-style-default gb-responsive-254305-identifier\">\n\t\tIsporu\u010dite svoju robu Amazonu.\t<\/h3>\n\n<p class=\"theme-wp-block is-style-default gb-responsive-335548-identifier\">Napravite strategiju isporuke, od\u0161tampajte etikete sa svojim Amazon ID-jem po\u0161iljke i po\u0161aljite svoje pakete u Amazon centre za ispunjenje.<\/p><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-459807-identifier\"><strong>Konvertujte trenutni inventar u FBA<\/strong><\/h2><p class=\"theme-wp-block is-style-default gb-responsive-763635-identifier\">Ako ve\u0107 prodajete proizvode na Amazonu, mo\u017eete prebaciti svoj inventar na FBA. Evo kako:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-566264-identifier\"><li class=\"theme-wp-block gb-responsive-872959-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Odaberite artikle koje \u017eelite da prodajete putem FBA na stranici Upravljanje inventarom.<\/li><li class=\"theme-wp-block gb-responsive-253077-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Iz opcije &#8216;Akcije&#8217; u padaju\u0107em meniju, odaberite &#8216;Promeni na Ispunjeno od strane Amazona&#8217;.<\/li><li class=\"theme-wp-block gb-responsive-515814-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kliknite na Konvertuj i po\u0161aljite inventar da biste nastavili sa izradom svoje po\u0161iljke. Kliknite na &#8216;Samo konvertuj&#8217; ako \u017eelite da nastavite sa dodavanjem artikala pre nego \u0161to napravite svoju po\u0161iljku.<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-167935-identifier\" id=\"what-are-the-requirements-for-selling-with-amazon-fba\">Koji su zahtevi za prodaju putem Amazon FBA?<\/h2><p class=\"theme-wp-block gb-responsive-643299-identifier\">Iako je ta\u010dno da Amazon upravlja celokupnom va\u0161om logisti\u010dkom shemom kada se registrujete za FBA program, i dalje morate poslati svoju robu u Amazonova skladi\u0161ta i osigurati da sve bude u skladu sa ugovorom o prodaji, Amazonovim politikama programa i drugim relevantnim pravilima i propisima. Tako\u0111e postoji prili\u010dno mnogo ograni\u010denja koja morate uzeti u obzir. Slede\u0107e ta\u010dke se odnose na Amazon FBA u Sjedinjenim Ameri\u010dkim Dr\u017eavama. Za informacije o drugim zemljama, mo\u017eete posetiti Seller Central i odabrati svoju specifi\u010dnu regiju.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-528526-identifier\"><li class=\"theme-wp-block gb-responsive-521405-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Odre\u0111eni proizvodi su <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/help.html?itemID=201730840&amp;language=en_US&amp;ref=efph_201730840_cont_200140860\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">zabranjeni u FBA programu<\/a>, zbog opasnosti ili drugih razloga. Ovo se, na primer, odnosi na alkoholna pi\u0107a, ali mo\u017ee se pro\u0161iriti i na replike i slobodno pakovane baterije. Preporu\u010dujemo da pa\u017eljivo pratite ovu listu i tako\u0111e razgovarate sa podr\u0161kom za prodavce kada niste sigurni da li neki va\u0161 proizvod mo\u017ee spadati pod ovu listu. Razlog za\u0161to to ka\u017eemo je \u0161to Amazon zadr\u017eava pravo da se re\u0161i ovih proizvoda bez nadoknade \u2013 \u010dak i ako nisu bili uklju\u010deni na listu pre.<\/li><li class=\"theme-wp-block gb-responsive-693474-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Zabrane navedene iznad se tako\u0111e odnose na proizvode koji nisu <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/G200141500?language=en_US&amp;ref=efph_G200141500_cont_G201730840\">ispravno pakovani i pripremljeni<\/a>. Ovo je posebno va\u017eno kada su u pitanju proizvodi koje \u017eelite da prodajete kao set. Iako Amazon ne\u0107e baciti ove nepravilno pakovane artikle, naplati\u0107e vam naknadu za pripremu koju lako mo\u017eete izbe\u0107i po\u0161tovanjem Amazonovih pravila. Pitanje je kako ispravno spakovati va\u0161 Amazon FBA proizvod pre slanja robe u bilo koji od Amazon centara za ispunjenje. Pogledajte smernice za pakovanje (link iznad) pre nego \u0161to po\u0161aljete svoj proizvod. Na primer, pojedina\u010dni delovi SKU moraju biti sadr\u017eani u jednom paketu, svaka jedinica mora biti ozna\u010dena skenabilnim barkodom, a jasna identifikacija proizvoda je obavezna na pakovanju. Za posebne proizvode kao \u0161to su <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/200280160?language=en_DE\">krhki artikli<\/a>, Amazon tako\u0111e zahteva specifi\u010dno FBA pakovanje.<\/li><li class=\"theme-wp-block gb-responsive-123654-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jo\u0161 jedan blizak nadzor treba da se vr\u0161i na <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/201003420?language=en_US&amp;ref=efph_201003420_cont_G201730840\">datumima isteka za FBA proizvode<\/a>. Nepo\u0161tovanje pravila i propisa Amazona rezultira\u0107e pritu\u017ebama kupaca, isklju\u010denjima narud\u017ebina, isklju\u010denjima na nivou ra\u010duna i povratima novca.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-237280-identifier\">Kao \u0161to mo\u017eete videti, ovde postoji mnogo prednosti i nedostataka koje treba uzeti u obzir. Pogledajte ovaj tekst o <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/selling-on-amazon-fba\/\">tome da li prodaja na Amazon FBA predstavlja podsticaj ili teret<\/a> za va\u0161u kompaniju.<\/p><div class=\"wp-block-image gb-responsive-982390-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"754\" height=\"339\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited.jpeg\" alt=\"Koliko zara\u0111uju prodavci na Amazonu? Do 50% vi\u0161e kada koriste FBA.\" class=\"wp-image-7643\" style=\"width:876px;height:394px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited-407x183.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/how-much-do-amazon-sellers-make-edited.jpeg 754w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-64683-identifier\" id=\"the-downside-fees-fierce-competition-no-guarantee-for-success\">Nedostatak \u2013 Naknade, O\u0161tra konkurencija, Nema garancije za uspeh<\/h3><p class=\"theme-wp-block gb-responsive-339728-identifier\">Za po\u010detnike, prodaja preko FBA mo\u017ee biti posebno privla\u010dna jer je postavljanje prodavnice na Amazonu relativno lako u pore\u0111enju sa postavljanjem obi\u010dne online prodavnice. Ne morate da gradite svoju veb stranicu od nule i cela organizaciona komponenta u vezi sa logistikom i korisni\u010dkom podr\u0161kom je obezbe\u0111ena. Me\u0111utim, registracija kao FBA prodavac tako\u0111e zna\u010di da morate ispuniti stroge zahteve ameri\u010dkog online giganta i razmotriti tro\u0161kove. Iako naknade mogu biti adekvatne, one \u0107e i dalje umanjiti va\u0161 mo\u017eda vrlo \u0161iroko rasprostranjen bud\u017eet ako tek po\u010dinjete.<\/p><p class=\"theme-wp-block gb-responsive-919583-identifier\">\u0160to tako\u0111e treba da uzmete u obzir je da \u0107ete izgubiti svaku priliku za direktan kontakt sa svojim kupcima. Ovo je posebno \u0161tetno kada razmi\u0161ljate o dobrim recenzijama koje su vam potrebne da izgradite odnos sa kupcima. Mnogi prodavci dodaju malu rukom napisanu poruku svojim narud\u017ebinama. Kroz ovu poruku, zahvaljuju kupcima \u0161to su kupovali kod njih \u2013 pametan na\u010din za pove\u0107anje tih online recenzija i ocena prodavaca koje svako treba. Ova opcija nije mogu\u0107a sa Amazon FBA, po\u0161to online gigant preuzima celokupan kontakt sa kupcima od tada.<\/p><p class=\"theme-wp-block gb-responsive-397735-identifier\">Dakle, za\u0161to Amazonov put vi\u0161e ne vodi do brzog bogatstva? U velikoj meri, to je zbog visokog konkurentskog pritiska na tr\u017ei\u0161tu, posebno s obzirom na to da Amazon \u010desto deluje kao prodavac. Mnogi proizvodi se sada nude od strane vi\u0161e trgovaca, tako da konkurencija ne postoji samo izme\u0111u razli\u010ditih proizvoda ve\u0107 i za isti proizvod. Buy Box se posebno \u017eestoko takmi\u010di.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-178526-identifier\">\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-479826-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23140713\/amazon-fba-errors-money-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Even Amazon FBA makes errors. Get your money back if something goes wrong during shipment or storage.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">Amazon FBA Mistakes \u2013\u00a0How to Get Your Money Back From Amazon<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Niko nije savr\u0161en i gre\u0161ke su neizbe\u017ene u skladi\u0161tima, posebno ako ova skladi\u0161ta prolaze kroz onoliko procesa dnevno koliko i Amazonovi logisti\u010dki centri. Ali za\u0161to biste trebali da snosite tro\u0161kove \u0161tete koju je prouzrokovao neko drugi? Saznajte <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fba-errors\/\">u ovom \u010dlanku kako mo\u017eete da povratite svoj novac<\/a>, \u010dak i ako je \u0161teta nastala u pro\u0161losti!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142733\/brexit-amazon-fba-uk-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How does Brexit affect Amazon FBA in the UK?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">Brexit and Amazon UK: FBA Stops Inventory Transfers Between EU and the UK \u2013 What Sellers Can Do!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Amazon FBA je zaustavio prenose inventara izme\u0111u EU i Velike Britanije i prirodno je da prodavci u Velikoj Britaniji i EU razmi\u0161ljaju: &#8220;\u0160ta sada&#8221;? <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/brexit-amazon-fba-uk\/\">Evo nekoliko ideja<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail \" href=\"\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Mnogi ljudi sanjaju o tome da prvi put dodirnu svoj proizvod, prate prve narud\u017ebine u Seller Central-u i dobiju prve recenzije na stranici proizvoda, zbog \u010dega zapo\u010dinju svoj vlastiti Amazon FBA biznis. U ovom \u010dlanku, razmotri\u0107emo \u0161ta je to ta\u010dno \u0161to treba da uradite da postavite Amazon FBA biznis?<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<\/div><\/div><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-432906-identifier\">Neke dodatne FBA naknade koje treba da uzmete u obzir<\/h2><p class=\"theme-wp-block gb-responsive-898807-identifier\">Iako mo\u017eete zapo\u010deti svoju Amazon FBA avanturu sa bud\u017eetom manjim od 500 dolara, slede\u0107a lista uklju\u010duje neka od podru\u010dja koja treba da uzmete u obzir prilikom planiranja svog bud\u017eeta.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-300932-identifier\">Oglasi na Amazonu<\/h3><p class=\"theme-wp-block gb-responsive-651898-identifier\">Brend nudi uslugu koja je uporediva sa <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">PPC pod nazivom Amazon Advertising<\/a>. Korisnici Amazon FBA koji odlu\u010de da iskoriste ovu uslugu pla\u0107aju samo kada kupci na Amazonu kliknu na oglase.<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-783857-identifier\">Registracija brenda<\/h3><p class=\"theme-wp-block gb-responsive-968615-identifier\">Jedna od Amazonovih usluga, Amazon <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/registracija-brenda-na-amazonu-objasnene-registracije-brenda-uklucujuci-uputstva-korak-po-korak\/\">Registracija brenda<\/a> (ABR), stvorena je sa brojnim prednostima na umu, uklju\u010duju\u0107i:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-674587-identifier\"><li class=\"theme-wp-block gb-responsive-122807-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kreiranje visokokvalitetnog sadr\u017eaja<\/li><li class=\"theme-wp-block gb-responsive-267079-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Prilago\u0111eni oglasi koji podr\u017eavaju brend<\/li><li class=\"theme-wp-block gb-responsive-923604-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Besplatne vi\u0161estrane, specijalne Amazon prodavnice<\/li><li class=\"theme-wp-block gb-responsive-977366-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dodatne nagrade za prodavce po\u010detnike<\/li><li class=\"theme-wp-block gb-responsive-389516-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Proaktivna odbrana protiv kra\u0111e intelektualne svojine<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-568123-identifier\">Dizajn logotipa<\/h3><p class=\"theme-wp-block gb-responsive-645818-identifier\">Ako imate potrebne ve\u0161tine, mo\u017eete kreirati svoj vlastiti logotip i dizajn prodavnice. Brojni besplatni alati su dostupni u tu svrhu, uklju\u010duju\u0107i Canva Logo Maker, Wix Logo Maker, Ucraft Logo Maker i druge. Danas, me\u0111utim, preduze\u0107a obi\u010dno anga\u017euju dizajnere da proizvedu privla\u010dne dizajne<\/p><h3 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-435144-identifier\">Izvrsne slike<\/h3><p class=\"theme-wp-block gb-responsive-250029-identifier\">Ne morate tro\u0161iti novac na ovo ako ve\u0107 imate dobru kameru i kompetentnu fotografski stru\u010dnost. U suprotnom, mora\u0107ete potro\u0161iti novac na visokokvalitetne slike proizvoda. Ako planirate da pove\u0107ate proizvodnju dok prodajete na Amazon FBA, bilo bi mudro investirati u profesionalnu kameru.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-697154-identifier\" id=\"good-seller-performance-fulfillment-by-amazon-buy-box\">Dobra performansa prodavca + Ispunjenje od strane Amazona = Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-162823-identifier\">Jedna stvar koju niko ne mo\u017ee da porekne je da \u0107e prodaja sa Amazon FBA u\u010diniti <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">osvajanje Buy Box lak\u0161im<\/a>!<\/p><p class=\"theme-wp-block gb-responsive-969873-identifier\">Hajde da pri\u010damo o Buy Box na trenutak i za\u0161to je to tako va\u017eno. Pogledajte na\u0161 primer sa ovom gejmerskom mi\u0161em:<\/p><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-793571-identifier\"><img decoding=\"async\" width=\"844\" height=\"462\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-844x462.png\" alt=\"Da li je Amazon FBA legitiman? Sa pove\u0107anjem prodaje do 50%, sigurno je re\u0107i: Da, veoma je legitiman.\" class=\"wp-image-7621\" style=\"width:846px;height:463px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-407x223.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-768x420.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-844x462.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-1536x840.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142653\/is-amazon-fba-legit-2048x1120.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-468220-identifier\">Postoje \u010detiri prodavca koji imaju ovu mi\u0161a u svom inventaru, ali samo jedan od njih mo\u017ee biti u Buy Box. U ovom slu\u010daju, to je prodavac po imenu &#8220;Vtech EU&#8221;. Ostala tri su prili\u010dno neupadljivo sme\u0161tena ni\u017ee i zahtevaju da otvorite padaju\u0107i meni samo da biste videli njihova imena.<\/p><p class=\"theme-wp-block gb-responsive-456626-identifier\">Sada je na\u0161e pitanje za vas: Koliko kupaca mislite da uop\u0161te prepoznaje da postoje drugi prodavci na toj stranici, a kamoli da se trude da otvore padaju\u0107i meni da vide njihovu ponudu proizvoda? Pogodili ste \u2013 nije mnogo. U stvari, 90% svih kupovina se de\u0161ava u \u017eeljenom \u017eutom polju &#8220;Dodaj u korpu&#8221;, \u0161to je zaista veoma lo\u0161e za ostala tri prodavca koja nisu u njemu, po\u0161to oni na kraju imaju 3,333% prodaje.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-890828-identifier\" id=\"amazon-prefers-fba-sellers-for-the-buy-box\">Amazon preferira FBA prodavce za Buy Box<\/h3><p class=\"theme-wp-block gb-responsive-342672-identifier\">Ne mo\u017eemo precizno odrediti sve faktore za\u0161to je ovaj odre\u0111eni prodavac osvojio Buy Box samo gledaju\u0107i ovu stranicu, ali biti u Amazon FBA programu je definitivno jedan od njih. Razlog za to je \u0161to su pravovremena isporuka i besprekorna korisni\u010dka usluga faktori koji vam donose Buy Box. Kada koristite Amazon FBA, online kompanija preuzima isporuku i korisni\u010dku uslugu za vas i stoga dodeljuje va\u0161oj kompaniji najbolje ocene za ove usluge.<\/p><p class=\"theme-wp-block gb-responsive-905423-identifier\">Da razjasnimo: Da li Amazon zapravo dodeljuje sebi najvi\u0161u mogu\u0107u ocenu? Da, potpuno. Ali opet, oni su najbolji u tome, i odr\u017eavanje koraka sa Amazonom u pogledu brzine isporuke i korisni\u010dke usluge kao kompanija je veoma te\u0161ko.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-181947-identifier\" id=\"amazon-fba-fees-and-returns\">Amazon FBA naknade i povrati<\/h2><p class=\"theme-wp-block gb-responsive-981055-identifier\">Naravno, usluga se ne nudi besplatno. Amazon FBA cene se napla\u0107uju pored obavezne naknade za prodaju. One zavise, pre svega, od lokacije skladi\u0161ta, tipa proizvoda, dimenzija i te\u017eine artikla.<\/p><p class=\"theme-wp-block gb-responsive-443218-identifier\">Pored toga, kori\u0161\u0107enje Amazon FBA rezultira dodatnim tro\u0161kovima skladi\u0161tenja po kubnom metru i mesecu. Imajte na umu da se tro\u0161kovi skladi\u0161tenja pove\u0107avaju za artikle koje ste \u010duvali u svom inventaru du\u017ee od 365 dana (npr. 170 evra mese\u010dno po kubnom metru u Nema\u010dkoj). Pored toga, od 15. maja 2022. godine, Amazon \u0107e napla\u0107ivati prodavcima naknadu za artikle iz nekoliko kategorija koji su \u010duvani u centru za ispunjenje od 331 do 365 dana (npr. 37 evra po kubnom metru u Nema\u010dkoj).<\/p><p class=\"theme-wp-block gb-responsive-804817-identifier\">Naknade koje treba da uzmete u obzir su (Amazon FBA) tro\u0161kovi skladi\u0161tenja za va\u0161 inventar, tro\u0161kovi isporuke i porezi. Tako\u0111e, imajte na umu da \u0107e biti povrata narud\u017ebina i mnoge gre\u0161ke koje se de\u0161avaju u vezi sa tim povratima \u010desto padaju na teret kupca. Da biste videli da li je cela ova avantura isplativa, mo\u017eete koristiti Amazon FBA kalkulator profita. Amazon FBA kalkulator (za kompanije sa sedi\u0161tem u Velikoj Britaniji) mo\u017eete prona\u0107i <a href=\"https:\/\/sell.amazon.co.uk\/fulfilment-by-amazon?ref_=asuk_soa_rd&amp;\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ovde<\/a>. Tako\u0111e, postoji mnogo razli\u010ditih alternativnih opcija, a <a href=\"https:\/\/fba-rechner.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ShopDoc<\/a> kalkulator je jedan od njih.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-180021-identifier\" id=\"how-to-find-the-correct-product-to-sell-on-amazon-fba\">Kako prona\u0107i pravi proizvod za prodaju na Amazon FBA<\/h2><p class=\"theme-wp-block gb-responsive-432001-identifier\">Naravno, odr\u017eavanje va\u0161eg inventara uvek punim je relevantan deo uspe\u0161nog prodavca. Me\u0111utim, morate prona\u0107i prave stvari za skladi\u0161tenje. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/product-research-on-amazon\/\">Istra\u017eivanje proizvoda za Amazon FBA<\/a> je od vitalnog zna\u010daja bez obzira da li prodajete preko Privatnog brenda ili Veliko trgovine. Dakle, pre nego \u0161to po\u010dnete da istra\u017eujete koliko je sigurno nabavljati proizvode sa Alibabe za Amazon FBA, ulo\u017eite malo svog vremena u to \u0161ta \u017eelite da nabavljate u prvom redu. Mo\u017eete prona\u0107i gotovo sve \u0161to \u017eelite na digitalnom tr\u017ei\u0161tu, me\u0111utim, to ne zna\u010di da je trud isplativ, posebno ako planirate velike operacije.<\/p><p class=\"theme-wp-block gb-responsive-26061-identifier\">Mo\u017eete razmotriti kori\u0161\u0107enje alata za nabavku Amazon FBA za istra\u017eivanje proizvoda, ali tako\u0111e mo\u017eete jednostavno pratiti zalihe svojih konkurenata ili rangiranje bestselera za inspiraciju. Proizvodi koji postaju slabi prodavci ili su jedva primili bilo kakve narud\u017ebine treba prirodno ukloniti iz va\u0161eg inventara \u0161to je pre mogu\u0107e (imajte na umu pove\u0107ane tro\u0161kove skladi\u0161tenja za &#8220;proizvode koji se ne prodaju&#8221; koje smo pomenuli ranije).<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-536439-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements.jpeg\" alt=\"Amazon FBA ima specifi\u010dne zahteve za etikete koje svi prodavci u programu moraju ispuniti.\" class=\"wp-image-7616\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142654\/amazon-fba-label-requirements.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-743627-identifier\" id=\"amazon-vs-the-rest\">Amazon naspram ostalih<\/h2><p class=\"theme-wp-block gb-responsive-604579-identifier\">Sli\u010d\u043d\u043e kao kada otvarate fizi\u010dku prodavnicu, tako\u0111e \u0107ete morati da razmislite o svojoj &#8220;lokaciji&#8221; kada otvarate svoj online biznis. Samo \u0161to umesto fizi\u010dke lokacije, morate birati izme\u0111u razli\u010ditih platformi ili metoda isporuke. Evo nekoliko stvari za razmi\u0161ljanje ako planirate da po\u010dnete da prodajete preko Amazon FBA.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-833539-identifier\" id=\"amazon-fba-vs-shopify\">Amazon FBA naspram Shopify<\/h3><p class=\"theme-wp-block gb-responsive-551002-identifier\">Obe platforme su izuzetno uspe\u0161ne i stoga mogu ote\u017eati odluku entuzijastima za e-trgovinu. Dok Amazon FBA nudi gotovu platformu sa neuporedivim dosegom kada je u pitanju kupci, Shopify vam omogu\u0107ava da izgradite svoju online prodavnicu od nule i pru\u017ea vam fleksibilnost koju Amazon ne mo\u017ee da ponudi. Odgovor na va\u0161e pitanje &#8220;\u0161ta je najbolje za moju prodavnicu?&#8221; uvek zavisi od prodavca i tipa prodavnice. Me\u0111utim, evo jedne misli: Ako niste sigurni gde da prodajete, za\u0161to ne biste prodavali na obe platforme i videli gde to najbolje funkcioni\u0161e?<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-782414-identifier\" id=\"amazon-fba-vs-fbm\">Amazon FBA naspram FBM<\/h3><p class=\"theme-wp-block gb-responsive-741336-identifier\">Ako se odlu\u010dite da prodajete svoj proizvod na platformi kao \u0161to je Amazon, ne samo da \u0107ete morati da proverite da li postoje neki spoljni izbori koje treba uzeti u obzir, ve\u0107 \u0107ete tako\u0111e morati da vidite da li postoje razli\u010diti poslovni modeli na samoj platformi koje vredi istra\u017eiti. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-fbm\/\">Amazon FBM<\/a> (ispunjenje od strane trgovca) je jedna od ovih opcija i treba je uzeti u obzir kada ve\u0107 imate visoko funkcionalnu logisti\u010dku shemu, besprekornu korisni\u010dku podr\u0161ku i \u017eelite vi\u0161e komunikacije sa svojim kupcima. Posebno ako prva dva nisu na mestu, zaista biste trebali razmotriti izbor Amazon FBA, po\u0161to druga opcija zna\u010di da \u0107ete morati da ispunite izuzetno visoke standarde Amazona u tom pogledu ako ikada \u017eelite da se na\u0111ete u <a href=\"https:\/\/www.sellerlogic.com\/sr\/blog\/infografika-ovo-su-13-koraka-do-profita-od-amazona-buy-box\/\">Buy Box<\/a> i ostvarite bilo kakvu prodaju.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-135273-identifier\" id=\"amazon-fba-vs-dropshipping\">Amazon FBA naspram Dropshippinga<\/h3><p class=\"theme-wp-block gb-responsive-403283-identifier\">Jo\u0161 jedno popularno pitanje koje se postavlja na forumima o e-trgovini je da li treba da prodajete preko Amazon FBA ili Amazon dropshippinga. Kao i kod mnogih drugih tema, odgovor ostaje isti: zavisi. Ako planirate da zapo\u010dnete biznis sa niskim bud\u017eetom, mnogo slobode u vezi sa kontaktom sa kupcima i prilago\u0111avanjem prodavnice, onda bi dropshipping mogao biti pravi izbor za vas. Me\u0111utim, mora\u0107ete uzeti u obzir visok rizik od isporuke i malu bazu kupaca s kojom zapo\u010dinjete, kao i koli\u010dinu vremena i energije koja \u0107e biti potrebna za njeno pro\u0161irenje.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-854226-identifier\"><img decoding=\"async\" width=\"844\" height=\"390\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works.jpeg\" alt=\"Amazon FBA i kako funkcioni\u0161e zahteva planiranje i rad.\" class=\"wp-image-7656\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works-407x188.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works-768x355.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142652\/amazon-fba-how-it-works.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-744609-identifier\" id=\"final-thoughts\">Zavr\u0161ne misli<\/h2><p class=\"theme-wp-block gb-responsive-318005-identifier\">Na kraju dana, ti si \u0161ef i mora\u0161 odlu\u010diti da li je Ispunjenje od strane Amazona pravi izbor za tvoje poslovanje. Hajde da pro\u0111emo kroz pozitivne i negativne efekte u sa\u017eetku.<\/p><p class=\"theme-wp-block gb-responsive-875648-identifier\">Naravno, poslovni model tako\u0111e ima nekoliko nedostataka. Dodatni tro\u0161kovi i gubitak prilike da se direktno kontaktira\u0161 sa svojim kupcima su samo dva od glavnih problema. \u0160tavi\u0161e, prodavci su u su\u0161tini primorani da koriste Ispunjenje od strane Amazona kada je u pitanju osvajanje Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-339636-identifier\">S druge strane, Amazon FBA nudi mnoge prednosti. Prvo, olak\u0161ava posao prodavcima \u2013 posebno malim preduzetnicima. Tako\u0111e, mnoge ve\u0107e kompanije cene \u010dinjenicu da je isporuka brza i glatka, ne mora\u0161 da iznajmljuje\u0161 svoj sopstveni magacin, a korisni\u010dka podr\u0161ka radi non-stop. To je ono \u0161to omogu\u0107ava mnogim trgovcima da uspe\u0161no prodaju na Amazonu u prvom redu.<\/p><p class=\"theme-wp-block gb-responsive-123860-identifier\">Sve u svemu, vo\u0111enje poslovanja preko Amazon FBA je definitivno i dalje isplativo danas, ako ima\u0161 na umu nekoliko relevantnih stvari, na primer, koji tro\u0161kovi skladi\u0161tenja i koje tro\u0161kove isporuke se javljaju, i koji proizvod \u017eeli\u0161 da proda\u0161. Na kraju dana, pravilno planiranje i \u010dvrsta realizacija \u0107e te dovesti do profita koji si zaradio, bez obzira na to koju platformu izabere\u0161.<\/p><p class=\"theme-wp-block gb-responsive-609917-identifier has-small-font-size\">Krediti za slike po redosledu pojavljivanja: \u00a9 erikdegraaf \u2013 stock.adobe.com\/ \u00a9 alphaspirit \u2013 stock.adobe.com \/ \u00a9 chiew \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Brojevi sami dokazuju da je prodaja putem Amazon FBA (Ispunjenje od strane Amazona) postala o\u010digledna odluka za mnoge profesionalne Amazon trgovce \u2013 75% od top 100.000 prodavaca u Sjedinjenim Ameri\u010dkim Dr\u017eavama i oko 2\/3 svih tre\u0107ih strana prodavaca na Amazonu koriste uslugu ispunjenja internet giganta. Prva stvar koju morate znati o Amazon FBA programu je<\/p>\n","protected":false},"author":6,"featured_media":7611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1521,1530],"tags":[],"class_list":["post-230604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ispunjenje-od-strane-amazona","category-prodaja-na-amazonu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041f\u0440\u0435\u0434\u043d\u043e\u0441\u0442\u0438 Amazon FBA \u2013 \u0421\u0432\u0435 \u0448\u0442\u043e \u0442\u0440\u0435\u0431\u0430 \u0434\u0430 \u0437\u043d\u0430\u0442\u0435 | SELLERLOGIC<\/title>\n<meta name=\"description\" content=\"Prednosti Amazon FBA \u0107e u\u0161tedeti tvojoj kompaniji vreme i stoga novac, ako se pravilno iskoriste. 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