{"id":229611,"date":"2021-04-12T10:47:48","date_gmt":"2021-04-12T10:47:48","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/alexa\/"},"modified":"2021-04-12T10:47:48","modified_gmt":"2021-04-12T10:47:48","slug":"alexa","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/","title":{"rendered":"Alexa"},"content":{"rendered":"

\u0160ta je Alexa?<\/h2>

U 2014. godini, Amazon je predstavio Alexu. Pametni virtuelni asistent prvobitno je bio namenjen Amazon Echo-u, koji je tako u\u0161ao u mnoge domove. Dok Alexa pripada glasovnim asistentima i tako opisuje samo softver zasnovan na ve\u0161ta\u010dkoj inteligenciji, Amazon Echo Dot je ure\u0111aj ili hardver koji je prvobitno bio potreban za kori\u0161\u0107enje alata. Ovaj ure\u0111aj se ve\u0107 prodaje u svojoj tre\u0107oj generaciji.<\/p>

U me\u0111uvremenu, Alexa se tako\u0111e koristi u Amazon Fire TV Stick-ovima ili kao aplikacija za pametne telefone. Korisnici je kontroli\u0161u svojim glasom i daju joj komande koje se realizuju uz pomo\u0107 algoritama na Amazonu.<\/p>

\u0160ta mo\u017ee da uradi Amazonov glasovni asistent?<\/h2>

Inteligentni glasovni asistent podr\u017eava korisnike na mnoge na\u010dine. Na primer, Alexa mo\u017ee da uklju\u010di svetla ili da komunicira sa svojim korisnicima kada se pozove prethodno postavljena aktivaciona re\u010d.<\/p>

Alexa mo\u017ee da pu\u0161ta muziku putem Spotify-a, Amazon Music-a i drugih streaming servisa. Ona se zatim reprodukuje preko zvu\u010dnika ili Echo-a. Uz pomo\u0107 muzi\u010dkih grupa za vi\u0161e prostorija, korisnici mogu slu\u0161ati istu muziku u isto vreme u vi\u0161e prostorija koje imaju odgovaraju\u0107i hardver. Ne moraju imati Amazon Echo Studio zvu\u010dnik za svaku prostoriju. Korisnici tako\u0111e mogu povezati Alexu sa drugim Bluetooth zvu\u010dnikom.<\/p>

Pre svega, Alexa je popularna za kupovinu putem prepoznavanja glasa. Za to, korisnici mogu pozvati asistenta da kupe baterije. AI zatim pretra\u017euje Amazon za odgovaraju\u0107e ponude i kupuje ih. Algoritam se prvenstveno oslanja na prethodno pona\u0161anje pri kupovini i preferencijalno nabavlja proizvode koji su ve\u0107 kupljeni. Ako nema relevantnih unosa, prioritet imaju artikli sa Amazon\u2019s Choice oznakom<\/a>.<\/p>

Da bi koristili dodatne funkcije svoje Alexe, korisnici mogu preuzeti takozvane ve\u0161tine. Mogu birati izme\u0111u vi\u0161e od 15.000 ponuda, od alarma do pronalaza\u010da telefona.<\/p>

Pored toga, korisnici mogu povezati pametne ku\u0107ne ure\u0111aje sa Alexom kako bi kontrolisali svetla ili prilagodili temperaturu u domu putem glasovne kontrole. Da bi integrisali ure\u0111aje koje pametni asistenti sami ne mogu kontrolisati u pametnu ku\u0107u, Alexu je mogu\u0107e povezati sa uti\u010dnicom koja ima odgovaraju\u0107u opremu.<\/p>

Kako se Alexa mo\u017ee koristiti?<\/h2>

Oni koji \u017eele da kupe Alexu putem Amazon tr\u017ei\u0161ta mogu to u\u010diniti, na primer, kupovinom Echo Dot-a ili Amazon Fire TV Stick-a 4K. Glasovni asistenti poput Siri i Alexe su sami po sebi besplatni, ali se mora investirati u odgovaraju\u0107i hardver da bi se koristili.<\/p>

Tako\u0111e je mogu\u0107e iskoristiti prednosti glasovne kontrole putem aplikacije. Za laku upotrebu, postoji i Alexa widget koji se mo\u017ee koristiti na po\u010detnom ekranu.<\/p>

Za optimalnu upotrebu, Prime nalog je prednost, jer se neke aplikacije, poput Amazon Music-a, mogu koristiti istovremeno. Me\u0111utim, Alexa tako\u0111e savr\u0161eno funkcioni\u0161e bez Amazon Prime-a, omogu\u0107avaju\u0107i preuzimanje i kori\u0161\u0107enje svih ve\u0161tina.<\/p>

Kako funkcioni\u0161e pametni asistent?<\/h2>

Softver je su\u0161tinski u re\u017eimu \u010dekanja. Korisnici postavljaju aktivacionu re\u010d, koja mo\u017ee biti “Alexa” ili ne\u0161to potpuno drugo, kako bi spre\u010dili pametnog asistenta da se aktivira tokom svake reklame za AI. Kada se aktivira, podaci se prvo obra\u0111uju u unutra\u0161njoj memoriji. Nakon toga, \u0161alju se putem interneta proizvo\u0111a\u010du, gde algoritmi poku\u0161avaju da izvr\u0161e komande.<\/p>

Trenutna faza obrade podataka predstavljena je kodovima boja.<\/p>

Pode\u0161avanje za isklju\u010divanje mo\u017ee isklju\u010diti svih sedam mikrofona na Amazon Echo-u, spre\u010davaju\u0107i bilo kakvo daljnje snimanje dok se re\u017eim ne deaktivira.<\/p>

Siri, Alexa ili Google?<\/h2>

Tri velika softverska preduze\u0107a, Apple, Amazon i Google, nude svoje glasovne asistente. Apple-ova ponuda, Siri, predstavljena je 2011. godine i koristi se u svim proizvodima provajdera od iPhone 4S.<\/p>

U 2014. godini, Amazon je tako\u0111e prepoznao potencijal i predstavio Alexu.<\/p>

U 2016. godini, Google je usledio sa svojim pametnim asistentom, koji se od tada prvenstveno koristi na ure\u0111ajima zasnovanim na Android-u.<\/p>

U su\u0161tini, svi sistemi rade na isti na\u010din: aktiviraju se direktnim obra\u0107anjem ili pritiskanjem dugmeta i obra\u0111uju komande na osnovu ve\u0161ta\u010dke inteligencije kod odgovaraju\u0107ih proizvo\u0111a\u010da.<\/p>

Tako da jedina razlika le\u017ei u obradi podataka ili za\u0161titi podataka od strane proizvo\u0111a\u010da.<\/p>

\u010cak i kada je re\u010d o pitanju “Google Home ili Alexa?”, jedva da postoje razlike. Me\u0111utim, preferencije kupaca mogu igrati zna\u010dajnu ulogu ovde. Za neke, velika prednost je \u0161to je Alexa direktno povezana sa Amazon tr\u017ei\u0161tem. Me\u0111utim, prilikom kupovine pametnih ku\u0107nih ure\u0111aja, treba osigurati da je odgovaraju\u0107a glasovna kontrola podr\u017eana. To se obi\u010dno lako mo\u017ee prona\u0107i u ve\u0107ini opisa proizvoda.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1961,1970],"class_list":["post-229611","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon","wiki_archive-marketing"],"yoast_head":"\nAlexa od Amazona: \u0160ta je to?<\/title>\n<meta name=\"description\" content=\"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexa od Amazona: \u0160ta je to?\" \/>\n<meta property=\"og:description\" content=\"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/09094621\/Social-OG-Image-Link.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/\",\"name\":\"Alexa od Amazona: \u0160ta je to?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\"},\"datePublished\":\"2021-04-12T10:47:48+00:00\",\"description\":\"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/sr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alexa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/sr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alexa od Amazona: \u0160ta je to?","description":"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/","og_locale":"sr_RS","og_type":"article","og_title":"Alexa od Amazona: \u0160ta je to?","og_description":"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?","og_url":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","og_image":[{"width":2400,"height":1270,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/06\/09094621\/Social-OG-Image-Link.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@sellerlogic","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/","url":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/","name":"Alexa od Amazona: \u0160ta je to?","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#website"},"datePublished":"2021-04-12T10:47:48+00:00","description":"Amazonova Alexa je odavno na\u0161la put u na\u0161e \u017eivote. Kako zapravo funkcioni\u0161e i \u0161ta Alexa mo\u017ee da uradi?","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/sr\/wiki\/alexa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/sr\/"},{"@type":"ListItem","position":2,"name":"Alexa"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/sr\/#website","url":"https:\/\/www.sellerlogic.com\/sr\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/sr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/sr\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/sr\/","logo":{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/sr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/theme_wiki\/229611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/theme_wiki"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/types\/theme_wiki"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/media?parent=229611"}],"wp:term":[{"taxonomy":"wiki_archive","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/sr\/wp-json\/wp\/v2\/wiki_archive?post=229611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}