{"id":229728,"date":"2021-04-12T14:08:56","date_gmt":"2021-04-12T14:08:56","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/ean\/"},"modified":"2021-04-12T14:08:56","modified_gmt":"2021-04-12T14:08:56","slug":"ean","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sr\/wiki\/ean\/","title":{"rendered":"EAN"},"content":{"rendered":"

\u0160ta zna\u010di EAN i \u0161ta je to?<\/h2>

Skra\u0107enica EAN ozna\u010dava Evropski broj artikla<\/em> i biv\u0161a je oznaka za GTIN (Globalni broj trgovinskog artikla<\/em>). Kao UPC i ISBN, pripada brojevima identifikacije proizvoda koji se koriste za jedinstvenu identifikaciju stavki i karakteristika proizvoda, kao i prodavaca. EAN je osmostruki ili 13-cifreni broj koji se prvenstveno koristi u maloprodaji. Obi\u010dno se nalazi ispod barkoda na ambala\u017ei proizvoda. Amazon tako\u0111e koristi EAN za identifikaciju.<\/p>

Koje su komponente EAN-a?<\/h2>

U zavisnosti od toga da li je osmostruka ili 13-cifrena varijanta, EAN je strukturiran malo druga\u010dije. Me\u0111utim, obe EAN verzije funkcioni\u0161u na Amazonu.<\/p>

Kra\u0107a varijanta EAN-8 se koristi kada postoji ograni\u010den prostor za broj ili kada je 13-cifreni kod predug za ambala\u017eu. U ovoj verziji, EAN se sastoji od dva do tri cifre za prefiks zemlje, \u010detiri do pet cifara za broj stavke i jedne dodatne cifre za kontrolnu cifru.<\/p>

Barkod za EAN-13 je naj\u010de\u0161\u0107e kori\u0161\u0107ena varijanta. Kod je strukturiran kao EAN-8, ali ga pro\u0161iruje sa \u010detiri do pet cifara broja kompanije koje odmah slede prefiks zemlje.<\/p>

Za\u0161to vam je potreban EAN kod za Amazon?<\/h2>
\"Amazon<\/figure><\/div>

Prodavci na Amazonu trebaju barkod proizvo\u0111a\u010da prilikom kreiranja liste. To mo\u017ee biti EAN, UPC barkod ili GTIN, koji je posebno uobi\u010dajen u SAD-u. Stoga, Amazon prodavci koji koriste FBA tako\u0111e moraju obezbediti EAN ili sli\u010dan kod kada \u017eele da dodaju proizvod u katalog.<\/p>

U retkim slu\u010dajevima, tako\u0111e je mogu\u0107e prodavati na Amazonu bez pru\u017eanja EAN broja. Ako proizvod nema identifikacioni broj, prodavci mogu zatra\u017eiti izuze\u0107e od EAN\/GTIN od Amazona. To je mogu\u0107e, na primer, za odre\u0111ene auto delove.<\/p>

Identifikacioni brojevi poput EAN koda su va\u017eni za Amazon, kako je navedeno od strane kompanije, “da pobolj\u0161a kvalitet rezultata pretrage i kataloga u celini.” Sa EAN-om, Amazon ima za cilj da osigura da identi\u010dni proizvodi budu prikazani samo jednom u rezultatima pretrage i da tako dele istu stranicu proizvoda.<\/p>

Kada Amazon prodavac \u017eeli da doda novi proizvod u svoj portfelj, mora uneti identifikacioni broj proizvoda, kao \u0161to je EAN kod, prilikom kreiranja nove stavke. Na osnovu toga, algoritam upore\u0111uje stavke u celokupnom inventaru online giganta sa unetim kodom kako bi utvrdio da li je ovaj proizvod ve\u0107 naveden.<\/p>

Ako je EAN ve\u0107 online na Amazonu, lista \u0107e biti dodata postoje\u0107oj stranici proizvoda. Me\u0111utim, ako stavka jo\u0161 nije prona\u0111ena u inventaru online giganta, prodavac \u0107e kreirati novu stranicu proizvoda. Na taj na\u010din, EAN poma\u017ee Amazonu da odr\u017ei katalog proizvoda “\u010distim.”<\/p>

Gde mo\u017eete dobiti EAN broj za Amazon?<\/h2>

Uop\u0161teno, proizvo\u0111a\u010d je odgovoran za podno\u0161enje zahteva ili kreiranje EAN-a za svoje proizvode.<\/p>

Amazon prodavci koji prodaju robu mogu zatra\u017eiti EAN od proizvo\u0111a\u010da proizvoda. Posebno kada se radi o velikom broju proizvoda, isplati se prikupiti sve EAN-ove u Excel fajlu kako bi se odr\u017eala preglednost.<\/p>

Prodavci privatnih brendova, s druge strane, moraju sami podneti zahtev za EAN za svoju prisutnost na Amazonu, jer su su\u0161tinski kreiraju novi proizvod. Zvani\u010dna kontakt ta\u010dka u Nema\u010dkoj za ovo je GS1 Nema\u010dka<\/a>.<\/p>

Ako je ASIN poznat, tako\u0111e je mogu\u0107e izra\u010dunati odgovaraju\u0107i EAN za Amazon koriste\u0107i ASIN-EAN konverter. Relevantni konverteri mogu se prona\u0107i na Google-u koriste\u0107i pretra\u017eiva\u010dke termine poput asin2ean<\/em> ili ASIN-EAN-Converter.<\/em><\/p>

Koliko ko\u0161ta EAN?<\/h2>

Da bi prodavali na tr\u017ei\u0161tu, prodavci koji su tako\u0111e proizvo\u0111a\u010di moraju kupiti EAN barkod i imati ga spremnog za Amazon. U Nema\u010dkoj, ovo izdaje GS1, gde se mo\u017ee kupiti vi\u0161e kodova kao paket<\/a>. Tako\u0111e postoje agencije za postavljanje novih EAN-ova nezavisno od Amazona, gde se tro\u0161kovi po EAN-u razlikuju. Ovi tro\u0161kovi po\u010dinju od nekoliko centi po broju, ali treba uzeti u obzir i dodatne godi\u0161nje naknade za \u010dlanstvo.<\/p>

\u0160ta je EAN 128?<\/h2>

EAN 128 se odnosi na tehni\u010dki standard koji omogu\u0107ava dodeljivanje jedinstvenih barkodova za logistiku. Ovo pojednostavljuje transport, skladi\u0161tenje i kretanje robe za kompanije. Tako, EAN 128 je identifikator podataka, jer barkod mo\u017ee \u010ditati razli\u010dite podatke koji su va\u017eni za logisti\u010dke procese.<\/p>

Krediti za slike u redosledu slika: \u00a9 FotoIdee \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1961],"class_list":["post-229728","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nEAN na Amazonu: Da li prodavci trebaju ovaj broj?<\/title>\n<meta name=\"description\" content=\"EAN je jedan od brojeva identifikacije proizvoda. 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