{"id":230496,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/sr\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Ba\u0161 kao \u0161to obi\u010dni kupci trebaju Amazon nalog, prodavci koji \u017eele da prodaju putem online platforme tako\u0111e trebaju pristup da ponude svoje proizvode na tr\u017ei\u0161tu: Amazon Seller Central. Svako mo\u017ee da postavi takav nalog. Me\u0111utim, potrebna je kreditna kartica<\/a>, jer Amazon zahteva jednu za Seller Central. Bez kreditne kartice, nisu dostupne sve funkcije.<\/p>

\u0160ta je Amazon Seller Central?<\/h2>

Su\u0161tinski, to je alat kroz koji odgovaraju\u0107i prodavac mo\u017ee upravljati svojim prodavni\u010dkim nalogom nakon prijavljivanja. Pored toga, Amazon Seller Central pru\u017ea dobar pregled teku\u0107ih ponuda i prodaje prodavca putem izve\u0161taja i statistike. Nadalje, Amazon tako\u0111e pru\u017ea va\u017ene poreske dokumente za poresku upravu u Seller Central, koji se mogu prona\u0107i pod “Izve\u0161taji.”<\/p>

Da bi prodavali putem Seller Central, prodavci moraju ve\u0107 imati Marketplace<\/em> nalog. Ali koja je razlika izme\u0111u Marketplace<\/em> i Seller Central? Prema Amazonu, razlike se uglavnom nalaze u iznadprose\u010dno brzom pla\u0107anju i uvek a\u017euriranim pregledima va\u017enih komponenti kao \u0161to su teku\u0107e ponude i cene. Pored toga, mar\u017ee i prihodi su navodno ve\u0107i za prodavce na Seller Central. Shodno tome, jednostavan Marketplace nalog predstavlja nedostatak.<\/p>

Koje su glavne karakteristike Amazon Seller Central?<\/h2>

Najcentralnija funkcija se nalazi pod stavkom menija “Katalog”<\/strong>. Ovde, prodavci imaju priliku da dodaju nove SKU-ove u svoj inventar i kreiraju novu ponudu. To se mo\u017ee uraditi pojedina\u010dno ili sa vi\u0161e proizvoda odjednom. Pored toga, razli\u010dite verzije istog proizvoda mogu se kreirati pomo\u0107u asistenta za varijacije, a veliki produktni katalozi se tako\u0111e mogu otpremiti putem datoteke inventara. Nadalje, aktivacija proizvoda za ograni\u010dene kategorije proizvoda je tako\u0111e mogu\u0107a ovde.<\/p>

\"centar<\/figure><\/div>

Pored toga, op\u0161te postavke mogu se napraviti u Amazon Seller Central. Na primer, tro\u0161kovi dostave nisu navedeni direktno na proizvodu, ve\u0107 se postavljaju u postavkama dostave pod stavkom “Postavke”<\/strong> (osim ako se koristi FBA). Ovde, prodavci imaju mogu\u0107nost da navedu razli\u010dite modele dostave, kao \u0161to su besplatna dostava, fiksne takse ili prora\u010duni zasnovani na te\u017eini. Kroz “Upravljanje dnevnikom slu\u010dajeva” i “Otvoreni slu\u010dajevi,” prodavci mogu direktno kontaktirati podr\u0161ku za prodavce unutar Amazon Seller Central.<\/p>

Jo\u0161 jedna veoma va\u017ena funkcija Amazon Seller Central mo\u017ee se pristupiti kroz stavku menija “Inventar”<\/strong>. Ovde, prodavci dobijaju sveobuhvatan pregled svojih dobara \u2013 kako u svom skladi\u0161tu, tako i u Amazonovom skladi\u0161tu, kao i na PAN EU nivou. Ovaj interfejs tako\u0111e pru\u017ea priliku za optimizaciju oglasa u vezi sa klju\u010dnim re\u010dima, opisima proizvoda ili slikama. Posebno korisna za FBA prodavce je funkcija planiranja inventara, koja nudi prognozu zasnovanu na prethodnoj prodaji, ukazuju\u0107i koliko dana \u0107e zalihe trajati i koliko su stare. Pod “Upravljanje po\u0161iljkama ka Amazonu,” planovi isporuke tako\u0111e mogu biti pregledani ako prodavci \u0161alju putem FBA.<\/p>

Stavka menija “Porud\u017ebine”<\/strong> tako\u0111e sadr\u017ei va\u017ene funkcije Amazon Seller Central: prvo, pregled svih dolaznih porud\u017ebina; drugo, odgovaraju\u0107i izve\u0161taji o porud\u017ebinama; i tre\u0107e, upravljanje svim povratima. Razli\u010dite funkcije filtriranja i sortiranja poma\u017eu prodavcu u optimizaciji njihovih oglasa, kao \u0161to su prodaje putem Amazon Seller Central u Nema\u010dkoj, Evropi<\/em>, ili specifi\u010dnim tr\u017ei\u0161tima poput Amazon \u0160panije ili Velike Britanije.<\/p>

Stavka menija “Ogla\u0161avanje”<\/strong> tako\u0111e ima zna\u010dajnu va\u017enost u Amazon Seller Central za prodavce. Ovde se mogu kreirati nove PPC kampanje, analizirati njihova u\u010dinkovitost, i dodati A+ sadr\u017eaj u teku\u0107e oglase. Pored toga, postoji opcija za postavljanje vremenski ograni\u010denih popusta i kupona za specifi\u010dne proizvode.<\/p>

\u010cesto potcenjena, ali tako\u0111e korisna funkcija: stavka menija “Zadovoljstvo kupaca”<\/strong>. Ovde, prodavci u Amazon Seller Central mogu prona\u0107i sve relevantne informacije za procenu zadovoljstva kupaca i, zauzvrat, svoje performanse prodavca, \u0161to ima odlu\u010duju\u0107i uticaj na osvajanje Buy Box<\/a> i rangiranje u rezultatima pretrage<\/a>. Pored toga, povratne informacije kupaca mogu se upravljati ovde.<\/p>

What is the difference between Amazon Vendor and Seller Central?<\/h2>

Postoje tri razli\u010dite vrste prodavaca na online platformi: Amazon sam, Prodavci i Dobavlja\u010di. Prve dve su vidljive kupcima, dok tre\u0107a vrsta \u2013 Dobavlja\u010d \u2013 ne pojavljuje se direktno. Za razliku od “obi\u010dnog” Prodavca, koji prodaje direktno krajnjem kupcu na tr\u017ei\u0161tu, Dobavlja\u010d prodaje samom Amazonu. E-trgovinski gigant zatim prodaje artikle krajnjem kupcu. Dobavlja\u010di su \u010desto proizvo\u0111a\u010di ili prodajni predstavnici sa visokim obimom prodaje.<\/p>

Stoga, Amazon Seller Central i Vendor Central su dve razli\u010dite stvari: prvi je upravljanje nalogom za Prodavce, dok je drugi za Dobavlja\u010de. Ako je prodavac i Prodavac i Dobavlja\u010d, ima\u0107e dva odvojena pristupa.<\/p>

Does Amazon Seller Central incur costs?<\/h2>

Svako ko \u017eeli da prodaje putem Seller Central na Amazon Nema\u010dka ili bilo kojem drugom tr\u017ei\u0161tu \u0107e imati takse<\/strong><\/a>. U svakom slu\u010daju, postoje dodatne procentualne takse po porud\u017ebini, koje zavise od odgovaraju\u0107e kategorije proizvoda. Me\u0111utim, Amazon nudi osnovni i profesionalni nalog sa razli\u010ditim cenovnim strukturama \u2013 koji nalog prodavac treba zavisi ne od prihoda ili profita, ve\u0107 od o\u010dekivanog broja porud\u017ebina.<\/p>

Ako prodavac proda manje od 40 artikala mese\u010dno, mo\u017ee koristiti Osnovni nalog<\/strong> na Seller Central besplatno. Tada pla\u0107aju 0,99 evra po prodatom artiklu plus procentualnu taksu na prodaju Amazonu.<\/p>

Me\u0111utim, ako prodavac proda vi\u0161e od 40 artikala mese\u010dno, bi\u0107e mu potreban profesionalni nalog<\/strong>. U tom slu\u010daju, Amazon napla\u0107uje fiksnu taksu od 39 evra plus odgovaraju\u0107u procentualnu taksu na prodaju \u2013 ali taksa od 0,99 evra po artiklu se ukida.<\/p>

Shodno tome, Osnovni nalog bi ve\u0107 bio malo skuplji pri 40 porud\u017ebina i tako bi bio u nepovoljnom polo\u017eaju u pore\u0111enju sa Profesionalnim nalogom.<\/p>

Krediti za slike u redosledu slika: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[1961],"class_list":["post-230496","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central Nema\u010dka: Sve \u0161to treba da znate<\/title>\n<meta name=\"description\" content=\"Prodavci koriste Amazon Seller Central u Nema\u010dkoj za upravljanje svojim prodavni\u010dkim nalozima. 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