{"id":106836,"date":"2023-01-05T15:29:47","date_gmt":"2023-01-05T15:29:47","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/korsproduktprissattning-en-strategi-inte-bara-for-private-label-saljare\/"},"modified":"2026-05-19T16:34:21","modified_gmt":"2026-05-19T16:34:21","slug":"korsproduktprissattning-en-strategi-inte-bara-for-privata-etikettforsaljare","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/korsproduktprissattning-en-strategi-inte-bara-for-privata-etikettforsaljare\/","title":{"rendered":"Produkt\u00f6vergripande repricing \u2013 en strategi (inte bara) f\u00f6r Private Label-s\u00e4ljare"},"content":{"rendered":"

SELLERLOGIC str\u00e4var alltid efter att skapa utm\u00e4rkta produkter som g\u00f6r det m\u00f6jligt f\u00f6r Amazon-s\u00e4ljare att s\u00e4lja b\u00e4ttre och mer ekonomiskt h\u00e5llbart. Att skapa nya och f\u00f6rb\u00e4ttra befintliga produkter \u00e4r en central del av dessa anstr\u00e4ngningar. Utvidgningen av Repricer med den produkt\u00f6vergripande strategin \u00e4r en berikning f\u00f6r handlare av alla slag.<\/p>

S\u00e4rskilt n\u00e4r man s\u00e4ljer Private Label-produkter \u2013 som vanligtvis endast erbjuds av en s\u00e4ljare \u2013 har man Buy Box automatiskt och beh\u00f6ver d\u00e4rf\u00f6r inte k\u00e4mpa om denna. Det betyder dock inte att det inte finns n\u00e5gon konkurrens. Snarare \u00e4ger denna rum p\u00e5 en annan niv\u00e5 \u2013 n\u00e4mligen p\u00e5 s\u00f6kresultatsidan, ist\u00e4llet f\u00f6r p\u00e5 produktdetaljsidan.<\/p>

Konkurrens p\u00e5 alla niv\u00e5er<\/h2>

H\u00e4r \u00e4r ett exempel fr\u00e5n praktiken: Du \u00e4r tillverkare av s\u00e4rskilt slitstarka sportstrumpor och vill s\u00e4lja dessa som Private Label-produkt p\u00e5 Amazon. Du laddar upp strumporna p\u00e5 Amazon och v\u00e4ntar nu p\u00e5 att de ska flyga fr\u00e5n dina hyllor till kundernas varukorgar. Du \u00e4r \u00f6vertygad om att din nya produkt kommer att n\u00e5 h\u00f6g synlighet, f\u00f6r du uppfyller alla relevanta krav: Du har en bra produkt, h\u00f6gkvalitativa bilder p\u00e5 produktdetaljsidan, en bra Amazon SEO<\/a> och \u2013 framf\u00f6r allt \u2013 ingen konkurrens om Buy Box, eftersom du s\u00e4ljer via Private Label och inte via handelsvaror.<\/p>

Efter n\u00e5gra dagar granskar du f\u00f6rs\u00e4ljningssiffrorna och konstaterar besviket att resultatet \u00e4r ganska nedsl\u00e5ende. Varf\u00f6r? En snabb titt p\u00e5 s\u00f6kresultaten ger dig svaret. Om man skriver in “sportstrumpor” i Amazon-s\u00f6kf\u00e4ltet dyker dina strumpor f\u00f6rst inte upp, utan ist\u00e4llet konkurrenternas \u2013 andra Private Label-s\u00e4ljare som erbjuder en liknande produkt. Dessutom s\u00e4tter dessa s\u00e4ljare sitt erbjudande till ett 15 % l\u00e4gre pris. Just detta \u00e4r i det h\u00e4r fallet den avg\u00f6rande punkten.<\/p>\n\t

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\n\t\tNu ska du kontrollera prestandan hos Repricer!\t<\/p>\n\n

SELLERLOGIC Repricer<\/p><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t

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Vill du testa SELLERLOGIC Repricer?<\/strong><\/p>

\u00d6vertyga dig sj\u00e4lv i en s\u00e4ker demomilj\u00f6 av v\u00e5rt verktyg \u2013 utan f\u00f6rpliktelser och gratis. Du har inget att f\u00f6rlora! Testa funktionerna och egenskaperna hos SELLERLOGIC Repricer i en testmilj\u00f6 \u2013 utan att beh\u00f6va koppla ditt Amazon-konto.<\/p>

P.S.: Den 14-dagars testperioden st\u00e5r tillg\u00e4nglig f\u00f6r dig efter registreringen!<\/p>

Starta demo nu<\/a><\/div><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n

Relevansen av produktpriset bortom Buy Box<\/h2>

Amazon \u00e4r, som ett av de mest kundorienterade f\u00f6retagen i v\u00e4rlden, naturligtvis angel\u00e4get om att h\u00e5lla produktpriserna p\u00e5 sin plattform s\u00e5 konkurrenskraftiga som m\u00f6jligt. Det inneb\u00e4r ocks\u00e5 att s\u00e4ljare som s\u00e4ljer till konkurrenskraftiga priser och har en flexibel priss\u00e4ttning bel\u00f6nas med mer synlighet p\u00e5 plattformen och d\u00e4rmed f\u00e5r en h\u00f6gre ranking.<\/p>

P\u00e5 s\u00f6kresultatsidan spelar priset lika stor roll som p\u00e5 produktdetaljsidan. Rent visuellt visas priserna medvetet framtr\u00e4dande i s\u00f6kresultaten och f\u00e5ngar kundernas uppm\u00e4rksamhet redan innan de ens l\u00e4ser listningen.<\/p>

\"Cross<\/figure>

Sammanfattningsvis: Amazon-kunders k\u00f6pbeslut beror stark p\u00e5 produktpriset. Naturligtvis kommer det att finnas en och annan s\u00e4ljare som kan best\u00e4mma priserna enbart utifr\u00e5n \u00f6nskad marginal och efterfr\u00e5gan p\u00e5 grund av sina produkters konkurrensl\u00f6shet. De flesta s\u00e4ljare s\u00e4tter dock sina priser baserat p\u00e5 konkurrensen. Detta s\u00e4kerst\u00e4ller att produktpriset f\u00f6rblir attraktivt, vilket driver f\u00f6rs\u00e4ljningssiffrorna och d\u00e4rmed \u00e4ven ranking i Amazon-s\u00f6kningen.<\/p>

I det ovan n\u00e4mnda exemplet skulle en av flera effektiva strategier vara att justera priset till de redan etablerade produkterna, allts\u00e5 en priss\u00e4nkning med 15 %. Men det \u00e4r inte allt. Vi vet alla att Amazon \u00e4r en av de mest dynamiska e-handelsplattformarna i v\u00e4rlden och detta \u00e5terspeglas ocks\u00e5 i priss\u00e4ttningen av produkterna. Den som vill s\u00e4lja framg\u00e5ngsrikt m\u00e5ste d\u00e4rf\u00f6r h\u00e4nga med. Detta g\u00e4ller b\u00e5de Private Label-s\u00e4ljare och s\u00e4ljare av handelsvaror.<\/p>

SELLERLOGIC-l\u00f6sningen<\/h2>

Den produkt\u00f6vergripande strategin fr\u00e5n SELLERLOGIC g\u00f6r det m\u00f6jligt f\u00f6r dem att j\u00e4mf\u00f6ra en utvald produkt med upp till 20 liknande konkurrensprodukter och justera priset d\u00e4refter. Du beh\u00f6ver bara utf\u00f6ra f\u00f6ljande steg.<\/p>

  1. G\u00e5 till “Mina produkter” i Repricer<\/li>
  2. V\u00e4lj produkten som den produkt\u00f6vergripande strategin ska till\u00e4mpas p\u00e5<\/li>
  3. Ange vilka produkter som ska anv\u00e4ndas f\u00f6r j\u00e4mf\u00f6relse baserat p\u00e5 ASIN.<\/li>
  4. Ange vilka prisavst\u00e5nd de registrerade produkterna ska ha i f\u00f6rh\u00e5llande till dina produkter. Gl\u00f6m inte att s\u00e4tta minus-tecknet om du vill s\u00e4lja billigare (t.ex. “-0,5” om du vill s\u00e4lja f\u00f6r 50 \u00f6re mindre \u00e4n konkurrenten).<\/li><\/ol><\/div>
    \"Produkt\u00f6vergripande<\/a>
    V\u00e4lj produkten som den produkt\u00f6vergripande strategin ska till\u00e4mpas p\u00e5.<\/figcaption><\/figure>
    \"Produkt\u00f6vergripande<\/a>
    Ange vilka produkter som ska anv\u00e4ndas f\u00f6r j\u00e4mf\u00f6relse baserat p\u00e5 ASIN.<\/figcaption><\/figure>
    \"Produkt\u00f6vergripande<\/a>
    Ange prisavst\u00e5nd till konkurrensprodukten. I det h\u00e4r fallet beg\u00e4r du 50 \u00f6re mer \u00e4n konkurrenten.<\/figcaption><\/figure>

    Inst\u00e4llningarna kan ytterligare anpassas efter dina \u00f6nskem\u00e5l inom strategin, s\u00e5 att du till exempel kan s\u00e4tta andra s\u00e4ljare p\u00e5 en svartlista eller en vitlista, eller v\u00e4lja om endast FBA- eller FBM-s\u00e4ljare ska inkluderas. Du kan l\u00e4sa mer om dessa alternativ i videon nedan.<\/p>

    Den automatiserade prisoptimeringen medf\u00f6r ytterligare f\u00f6rdelar f\u00f6r dig: Till\u00e4mpningen av den produkt\u00f6vergripande strategin s\u00e4kerst\u00e4ller inte bara att din priss\u00e4ttning f\u00f6rblir s\u00e5 attraktiv som m\u00f6jligt, utan f\u00f6rhindrar samtidigt en f\u00f6r l\u00e5g priss\u00e4ttning och de d\u00e4rmed f\u00f6ljande marginalf\u00f6rlusterna. F\u00f6r Repricer fr\u00e5n SELLERLOGIC r\u00f6r sig alltid inom de av dig angivna minimi- och maxipriserna. En automatisk ber\u00e4kning av priserna baserat p\u00e5 dina kostnader \u00e4r ocks\u00e5 m\u00f6jlig. P\u00e5 s\u00e5 s\u00e4tt bevarar du din l\u00f6nsamhet p\u00e5 det enklaste s\u00e4ttet!<\/p>

    I den h\u00e4r artikeln st\u00e5r anv\u00e4ndningen av den produkt\u00f6vergripande strategin f\u00f6r Private Label-s\u00e4ljare i fokus, \u00e4ven om den ocks\u00e5 kan anv\u00e4ndas av s\u00e4ljare av handelsvaror.<\/p>

    Ett exempel fr\u00e5n praktiken: Du s\u00e4ljer sportstrumpor fr\u00e5n f\u00f6retaget Adidas som handelsvara och blir uppm\u00e4rksam p\u00e5 en annan s\u00e4ljare som s\u00e4ljer liknande strumpor fr\u00e5n f\u00f6retaget Snocks via Amazon och g\u00f6r detta mycket framg\u00e5ngsrikt tack vare sitt dynamiska och konkurrenskraftiga pris. Med hj\u00e4lp av den produkt\u00f6vergripande strategin fr\u00e5n SELLERLOGIC kan du anpassa dig till konkurrentens prisstrategi och d\u00e4rigenom ocks\u00e5 \u00f6ka dina f\u00f6rs\u00e4ljningar.<\/p>

    En detaljerad inblick i hur den produkt\u00f6vergripande repricing-strategin fungerar och dess f\u00f6rdelar f\u00e5r du h\u00e4r:<\/p>

    \n

    You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p>

    Unblock content<\/a> Accept required service and unblock content<\/a> <\/div> More Information<\/a> <\/div><\/div>\n<\/div><\/figure>

    Bildk\u00e4lla: \u00a9 Renars2014 \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

    SELLERLOGIC str\u00e4var alltid efter att skapa utm\u00e4rkta produkter som g\u00f6r det m\u00f6jligt f\u00f6r Amazon-s\u00e4ljare att s\u00e4lja b\u00e4ttre och mer ekonomiskt h\u00e5llbart. Att skapa nya och f\u00f6rb\u00e4ttra befintliga produkter \u00e4r en central del av dessa anstr\u00e4ngningar. Utvidgningen av Repricer med den produkt\u00f6vergripande strategin \u00e4r en berikning f\u00f6r handlare av alla slag. S\u00e4rskilt n\u00e4r man s\u00e4ljer Private<\/p>\n","protected":false},"author":6,"featured_media":24163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[777,792],"tags":[],"class_list":["post-106836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paa-vaart-eget-konto","category-verktyg-foer-amazon-saeljare"],"yoast_head":"\nAnv\u00e4nda den produkt\u00f6vergripande strategin l\u00f6nsamt<\/title>\n<meta name=\"description\" content=\"Den som vill \u00f6vertr\u00e4ffa konkurrensen baserat p\u00e5 ASIN beh\u00f6ver den produkt\u00f6vergripande strategin fr\u00e5n SELLERLOGIC. 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