{"id":114672,"date":"2023-04-11T09:30:30","date_gmt":"2023-04-11T09:30:30","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hur-man-okar-synligheten-for-produkter-med-amazon-lightning-deals\/"},"modified":"2023-04-11T09:30:30","modified_gmt":"2023-04-11T09:30:30","slug":"hur-man-okar-synligheten-for-produkter-med-amazon-lightning-deals","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/hur-man-okar-synligheten-for-produkter-med-amazon-lightning-deals\/","title":{"rendered":"Hur man \u00f6kar synligheten f\u00f6r produkter med Amazon Lightning Deals"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-618707-identifier\">Med Amazon Lightning Deals har Amazon skapat en deal-kategori som g\u00f6r att du kan \u00f6ka synligheten f\u00f6r dina produkter och realisera ytterligare f\u00f6rs\u00e4ljningar genom kortsiktiga rabatterbjudanden. Hur Lightning Deals fungerar p\u00e5 Amazon och vilka erfarenheter s\u00e4ljare och leverant\u00f6rer har gjort kan du l\u00e4sa h\u00e4r.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-545529-identifier\">Vad \u00e4r Amazon Lightning Deals?<\/h2><p class=\"theme-wp-block gb-responsive-954656-identifier\">Amazon Lightning Deals (\u00e4ven k\u00e4nda som Deals eller Dagens erbjudanden) \u00e4r en rabattkampanj fr\u00e5n Amazon. S\u00e4ljare och leverant\u00f6rer kan under en begr\u00e4nsad tid p\u00e5 fyra till tolv timmar erbjuda rabatter p\u00e5 sina produkter. Antalet rabatterade artiklar \u00e4r begr\u00e4nsat. Amazon visar alltid hur m\u00e5nga procent av de tillg\u00e4ngliga enheterna som redan har s\u00e5lts. Detta \u00f6kar dessutom k\u00f6puppmaningen f\u00f6r kunderna. Om alla enheter i kampanjen s\u00e4ljs ut avslutas erbjudandet i f\u00f6rtid.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-345864-identifier\">F\u00f6rdelar med Amazon Lightning Deals f\u00f6r s\u00e4ljare och leverant\u00f6rer<\/h3><p class=\"theme-wp-block gb-responsive-285630-identifier\">F\u00f6r att lista en artikel som ett Amazon Lightning Deal m\u00e5ste s\u00e4ljare och leverant\u00f6rer betala en avgift till Amazon. Genom detta kan de dock avsev\u00e4rt \u00f6ka synligheten f\u00f6r sina produkter. Till skillnad fr\u00e5n PPC-kampanjer visas Lightning Deals inte baserat p\u00e5 s\u00f6kord, utan via erbjudandesidan p\u00e5 Amazon och listningen m\u00e4rks med en etikett.<\/p><p class=\"theme-wp-block gb-responsive-479959-identifier\">P\u00e5 Amazons erbjudandesida \u00e4r det fr\u00e4mst kunder med h\u00f6g k\u00f6psavsikt som \u00e4r aktiva. Chansen att en kund som uppt\u00e4cker er produkt bland Amazons blixterbjudanden ocks\u00e5 k\u00f6per den \u00e4r allts\u00e5 h\u00f6g. Dessutom meddelar Amazon kunder som har produkten p\u00e5 sin \u00f6nskelista om erbjudandet och skickar \u00e4ven e-postmarknadsf\u00f6ring till bes\u00f6kare p\u00e5 produktsidan. P\u00e5 s\u00e5 s\u00e4tt kan ni \u00f6vertyga os\u00e4kra kunder med ett Amazon-blixterbjudande att genomf\u00f6ra det slutgiltiga k\u00f6pet. Om er produkt klickas p\u00e5 och k\u00f6ps ofta genom kampanjen kan detta ocks\u00e5 p\u00e5verka dess organiska ranking positivt.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-754077-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/sv\/blog\/salja-framgangsrikt-pa-amazon-sa-har-gor-du-det-2025\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23142651\/amazon-seller-verkaufen-thumbnail.jpeg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"Als Amazon Seller verkaufen: Wie geht das?\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/sv\/blog\/salja-framgangsrikt-pa-amazon-sa-har-gor-du-det-2025\/\">S\u00e4lja framg\u00e5ngsrikt p\u00e5 Amazon \u2013 S\u00e5 h\u00e4r g\u00f6r du!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">M\u00e5nga vill s\u00e4lja p\u00e5 Amazon &#8211; endast n\u00e5gra f\u00e5 vet vad det inneb\u00e4r. Vi klarg\u00f6r alla viktiga fr\u00e5gor: Vad beh\u00f6ver jag t\u00e4nka p\u00e5 innan jag b\u00f6rjar, vilket s\u00e4ljarkonto \u00e4r det r\u00e4tta, och hur g\u00e5r det egentligen vidare? L\u00e4s nu!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-974319-identifier\">Hur fungerar Amazons blixterbjudanden?<\/h2><p class=\"theme-wp-block gb-responsive-27065-identifier is-style-default\">F\u00f6r att lista er produkt som ett Amazon-blixterbjudande m\u00e5ste den uppfylla vissa krav:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-829506-identifier wp-block-list\"><li class=\"theme-wp-block\">F\u00f6r att ans\u00f6ka om en plats beh\u00f6ver ni en produkt med minst tre stj\u00e4rnor i betyg som ni s\u00e4nker med minst 15 procent.<\/li><li class=\"theme-wp-block\">Dessutom m\u00e5ste frakt med Amazon Prime alltid vara m\u00f6jligt.<\/li><li class=\"theme-wp-block\">Dessutom \u00e4r endast produkter i tillst\u00e5ndet &#8220;ny&#8221; godk\u00e4nda.<\/li><li class=\"theme-wp-block\">Per produkt till\u00e5ter Amazon alltid endast en kampanj samtidigt.<\/li><li class=\"theme-wp-block\">Inte alla produktkategorier f\u00e5r annonseras som blixterbjudanden p\u00e5 Amazon. Alkohol f\u00e5r till exempel inte marknadsf\u00f6ras som ett erbjudande.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140773-identifier\">Ytterligare krav p\u00e5 Prime Day<\/h3><p class=\"theme-wp-block gb-responsive-415279-identifier\">Prime Day \u00e4r ett exklusivt erbjudandevent, eftersom erbjudandena h\u00e4r endast \u00e4r tillg\u00e4ngliga f\u00f6r kunder som \u00e4r en del av Amazons lojalitetsprogram &#8220;Prime&#8221;. Prime Day har sedan juli 2015 h\u00e5llits som en \u00e5rlig rabattkampanj. Under tiden har Amazon ut\u00f6kat de Prime-exklusiva erbjudandena med ytterligare evenemang, till exempel med &#8220;Prime Fall&#8221; h\u00f6sten 2022.<\/p><p class=\"theme-wp-block gb-responsive-53924-identifier\">F\u00f6r att lista ett Amazon-blixterbjudande p\u00e5 Prime Day m\u00e5ste ni uppfylla ytterligare krav. P\u00e5 Prime Day erbjuder Amazon endast artiklar med minst 20 procents rabatt och det l\u00e4gsta f\u00f6rs\u00e4ljningspriset f\u00f6r \u00e5ret som blixterbjudande. Betyget m\u00e5ste dessutom ligga p\u00e5 minst 3,5 stj\u00e4rnor. Dessutom m\u00e5ste alla <a href=\"\/sv\/blog\/amazon-richtlinien\/\">Amazon-riktlinjer<\/a> f\u00f6r produktpresentation uppfyllas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-374039-identifier\">Skapa ett Amazon-blixterbjudande \u2013 Hur g\u00f6r man det?<\/h2><p class=\"theme-wp-block gb-responsive-954181-identifier\">Ett Amazon-blixterbjudande kan ni skapa via ert s\u00e4ljare- eller leverant\u00f6rskonto under avsnittet &#8220;Reklam&#8221;. Under punkten &#8220;Erbjudanden&#8221; kan ni skapa ett nytt erbjudande f\u00f6r den \u00f6nskade produkten.<\/p><p class=\"theme-wp-block gb-responsive-48510-identifier\">Ni kan nu v\u00e4lja den \u00f6nskade veckoperioden och varaktigheten f\u00f6r erbjudandet. L\u00f6nsamma kampanjperioder \u00e4r ofta redan bokade en m\u00e5nad i f\u00f6rv\u00e4g. Det rekommenderas d\u00e4rf\u00f6r att boka erbjudandeplatsen i god tid. Efter valet av kampanjperiod kan ni fastst\u00e4lla antal och erbjudandepris. Viktigt h\u00e4r \u00e4r att Amazon anger en minimiantal som erbjudandet inte kan skapas under. Ni beh\u00f6ver allts\u00e5 en viss lagerbeholdning f\u00f6r att kunna erbjuda ett Amazon-blixterbjudande.<\/p><p class=\"theme-wp-block gb-responsive-404646-identifier\">Efter att ha angett alla relevanta parametrar kan ni bekr\u00e4fta skapandet av erbjudandet. D\u00e4refter kommer blixterbjudandet att kontrolleras och aktiveras av Amazon.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-371320-identifier\">Amazon-blixterbjudandet fungerar inte \u2013 Vad g\u00f6ra?<\/h3><p class=\"theme-wp-block gb-responsive-843743-identifier\">Det kan h\u00e4nda att Amazon beg\u00e4r en \u00f6versyn av det ans\u00f6kta blixterbjudandet eller avvisar erbjudandet. H\u00e4r rekommenderas en titt p\u00e5 Amazons riktlinjer. Det kan vara s\u00e5 att den n\u00f6dv\u00e4ndiga rabatten inte uppn\u00e5s, eftersom den ber\u00e4knas utifr\u00e5n det tidigare genomsnittliga priset ist\u00e4llet f\u00f6r tillverkarens rekommenderade pris (UVP). Om ni f\u00e5r st\u00f6d i er marknadsf\u00f6ring av en <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-agentur<\/a> som Faru Services GmbH kan ni ocks\u00e5 konsultera dem f\u00f6r r\u00e5dgivning om aktivering.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-150254-identifier\">Kostnader f\u00f6r Amazon-blixterbjudanden<\/h3><p class=\"theme-wp-block gb-responsive-565357-identifier\">F\u00f6r att lista ett Amazon-blixterbjudande m\u00e5ste s\u00e4ljare betala tv\u00e5 avgifter: Beroende p\u00e5 evenemanget varierar marknadsf\u00f6ringsavgiften mellan 35 euro och 70 euro. Dessutom tillkommer en avgift f\u00f6r varje artikel som s\u00e4ljs genom kampanjen. Denna avgift \u00e4r individuell och visas redan vid skapandet av erbjudandet.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-103938-identifier\">Alternativ till Amazon-blixterbjudanden: 7-dagars erbjudande<\/h3><p class=\"theme-wp-block gb-responsive-741944-identifier\">Ett alternativ till Amazon-blixterbjudandet, d\u00e4r ni inte \u00e4r s\u00e5 beroende av en viss kort erbjudandeperiod, \u00e4r 7-dagars erbjudandet. \u00c4ven denna kampanj kan skapas via erbjudandesidan.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335026-identifier\">Slutsats: Amazon-blixterbjudanden som en m\u00f6jlighet f\u00f6r s\u00e4ljare och leverant\u00f6rer<\/h2><p class=\"theme-wp-block gb-responsive-75447-identifier\">Amazon-blixterbjudanden \u00e4r ett bra s\u00e4tt att generera mer uppm\u00e4rksamhet f\u00f6r era produkter eller \u00f6ka f\u00f6rs\u00e4ljningen, eftersom ni n\u00e5r en s\u00e4rskilt k\u00f6pben\u00e4gen kundgrupp via erbjudandesidan. Dessutom kan kunder som redan har er produkt p\u00e5 sin \u00f6nskelista f\u00e5 den sista knuffen till k\u00f6p. <br>Amazons blixterbjudanden \u00e4r dock bara en del av en framg\u00e5ngsrik marknadsf\u00f6ringsstrategi p\u00e5 Amazon. F\u00f6r en helhetlig strategi rekommenderas det att samarbeta med en specialiserad <a href=\"https:\/\/www.faru.services\/amazon-agentur\/preise\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon-marknadsf\u00f6ringsbyr\u00e5<\/a> f\u00f6r att fullt ut utnyttja Amazons m\u00f6jligheter och utveckla en passande marknadsf\u00f6ringsmix f\u00f6r ert varum\u00e4rke.<\/p><p class=\"theme-wp-block gb-responsive-530791-identifier has-small-font-size\">Bildkredit: \u00a9\ufe0f ifeelstock \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Med Amazon Lightning Deals har Amazon skapat en deal-kategori som g\u00f6r att du kan \u00f6ka synligheten f\u00f6r dina produkter och realisera ytterligare f\u00f6rs\u00e4ljningar genom kortsiktiga rabatterbjudanden. Hur Lightning Deals fungerar p\u00e5 Amazon och vilka erfarenheter s\u00e4ljare och leverant\u00f6rer har gjort kan du l\u00e4sa h\u00e4r. Vad \u00e4r Amazon Lightning Deals? Amazon Lightning Deals (\u00e4ven k\u00e4nda som<\/p>\n","protected":false},"author":3,"featured_media":25781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[780],"tags":[],"class_list":["post-114672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelja-paa-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Lightning Deal: Hur man \u00f6kar sin produktf\u00f6rs\u00e4ljning!<\/title>\n<meta name=\"description\" content=\"Med ett blixterbjudande p\u00e5 Amazon kan synligheten f\u00f6r en produkt \u00f6kas p\u00e5 kort sikt. 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