{"id":114768,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ny-amazon-etikett-produkter-med-hog-returgrad-kan-snart-markas\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"ny-amazon-etikett-produkter-med-hog-returgrad-kan-snart-markas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/ny-amazon-etikett-produkter-med-hog-returgrad-kan-snart-markas\/","title":{"rendered":"Ny Amazon-etikett? Produkter med h\u00f6g returgrad kan snart m\u00e4rkas"},"content":{"rendered":"

Amazon inf\u00f6r nya etiketter f\u00f6r att avskr\u00e4cka kunder fr\u00e5n att k\u00f6pa en produkt<\/p>

Please what?<\/p>

Den nya etiketten kommer att visas p\u00e5 produktsidor f\u00f6r produkter som returneras \u00f6ver genomsnittet, vilket varnar kunder f\u00f6r detta faktum. Detta rapporteras av theinformation.com<\/a>. F\u00f6r n\u00e4rvarande \u00e4r etiketten endast tillg\u00e4nglig i USA och har \u00e4nnu inte rullats ut brett. Men vad Amazon inf\u00f6r i USA kommer vanligtvis ocks\u00e5 till den tyska marknadsplatsen.<\/p>

Etiketten \u00e4r avsedd att s\u00e4kerst\u00e4lla informerade k\u00f6pbeslut<\/h2>

Initiativet \u00e4r inte en kampanj f\u00f6r att f\u00f6rst\u00f6ra s\u00e4ljarens verksamhet, utan syftar snarare till att minska returgraden f\u00f6r produkter som ofta returneras. S\u00e4rskilt inom e-handelssektorn \u00e4r returer ett stort problem \u2013 inte bara f\u00f6r milj\u00f6n och h\u00e5llbarheten utan ocks\u00e5 f\u00f6r s\u00e4ljare. F\u00f6r n\u00e4rvarande returneras en av fyra paket i Tyskland, med kategorier som kl\u00e4der eller skor som ser \u00e4nnu mer \u00e4n en av tv\u00e5.<\/p>

Den nya etiketten \u00e4r uppenbarligen avsedd att tj\u00e4na tv\u00e5 syften:<\/p>

  1. Kunderna ska uppmuntras att noggrant studera produktsidan, titta p\u00e5 bilder, A+ Inneh\u00e5ll, recensioner osv., och f\u00f6rst d\u00e5 besluta om de vill k\u00f6pa produkten eller inte.<\/li>
  2. S\u00e4ljare ska uppmuntras att utforma sina produktsidor p\u00e5 ett s\u00e4tt som g\u00f6r det m\u00f6jligt f\u00f6r kunder att fatta ett informerat k\u00f6pbeslut.<\/li><\/ol><\/div>

    Ist\u00e4llet f\u00f6r att g\u00f6ra returer kostsamma i sig och d\u00e4rmed alienera kunder, f\u00f6rs\u00f6ker f\u00f6retaget nu ta itu med problemet redan innan k\u00f6pbeslutet. F\u00f6r s\u00e4ljare kan den nya etiketten vara b\u00e5de en f\u00f6rbannelse och en v\u00e4lsignelse.<\/p>

    P\u00e5verkan p\u00e5 Amazon-s\u00e4ljare<\/h3>

    \u00c5 ena sidan \u00e4r en l\u00e5g returgrad redan en faktor f\u00f6r Amazons algoritm n\u00e4r det g\u00e4ller rankningar och Buy Box<\/a>, och det kan ocks\u00e5 vara ekonomiskt f\u00f6rdelaktigt f\u00f6r s\u00e4ljare. Dessutom kan etiketten ha den trevliga bieffekten att minska p\u00e5verkan av falska recensioner och vaga produktbeskrivningar fr\u00e5n oetiska s\u00e4ljkandidater i den konkurrensutsatta milj\u00f6n.<\/p>

    \u00c5 andra sidan \u00e4r s\u00e4ljare med en h\u00f6g returgrad under press \u2013 eftersom m\u00e4rkningen sannolikt kommer att avskr\u00e4cka m\u00e5nga kunder fr\u00e5n att g\u00f6ra ett k\u00f6p. Det skulle inte vara f\u00f6rv\u00e5nande om den nya etiketten s\u00e5 sm\u00e5ningom inf\u00f6rlivas som en rankningsfaktor i visningen av s\u00f6kresultat.<\/p>

    P\u00e5verkan av m\u00e4rkningen som marknadsplatsf\u00f6rs\u00e4ljare kan f\u00f6rv\u00e4nta sig beror till stor del p\u00e5 deras egen situation. Produkter med en l\u00e5g returgrad kan dra nytta; produkter med en h\u00f6g returgrad, \u00e5 andra sidan, kan f\u00f6rlora f\u00f6rs\u00e4ljning. S\u00e5 vad b\u00f6r g\u00f6ras nu?<\/p>

    5 Tips f\u00f6r att f\u00f6rbereda sig f\u00f6r den nya Amazon-etiketten<\/h2>

    Nyckeln ligger sannolikt i att minska returgraden<\/a>. Detta kan uppn\u00e5s genom olika \u00e5tg\u00e4rder som b\u00f6r anpassas till s\u00e4ljarens situation. Ist\u00e4llet f\u00f6r att blint optimera och investera mycket tid och pengar, b\u00f6r s\u00e4ljare f\u00f6rst ta reda p\u00e5 varf\u00f6r deras returgrad \u00e4r h\u00f6gre \u00e4n f\u00f6r j\u00e4mf\u00f6rbara produkter. F\u00f6ljande tips kan fungera som riktlinjer.<\/p>

    1. Frakthastighet<\/strong>: De som inte skickar via Amazon FBA men har etablerat sin egen logistik b\u00f6r kontrollera om best\u00e4llningar levereras i tid. Ju l\u00e4ngre tid mellan best\u00e4llningen och \u00f6ppnandet av paketet, desto st\u00f6rre \u00e4r sannolikheten att kunden returnerar varan \u2013 helt enkelt f\u00f6r att sp\u00e4nningen och f\u00f6rv\u00e4ntan redan har minskat.<\/li>
    2. F\u00f6rpackning<\/strong>: Returer initieras ofta eftersom produkten \u00e4r skadad? D\u00e5 kan det bero p\u00e5 f\u00f6rpackningen. \u00c4r varan tillr\u00e4ckligt skyddad mot st\u00f6tar och p\u00e5verkan och \u00f6verlever den fraktprocessen oskadd eller inte?<\/li>
    3. Inneh\u00e5ll<\/strong> p\u00e5 produktsidan: D\u00e5liga bilder, en felaktig produktbeskrivning, inget A+ Inneh\u00e5ll<\/a> \u2013 om k\u00f6paren inte kan f\u00e5 en realistisk uppfattning om en produkt \u00e4r det sv\u00e5rt f\u00f6r dem att bed\u00f6ma varan \u00f6verhuvudtaget (vilket avskr\u00e4cker dem fr\u00e5n att k\u00f6pa) eller s\u00e5 har de en felaktig uppfattning om varan (och g\u00f6r ett felaktigt k\u00f6p). Ju b\u00e4ttre kunden vet vad de f\u00e5r, desto l\u00e4gre \u00e4r vanligtvis returgraden.<\/li>
    4. Kvalitet<\/strong> p\u00e5 produkten: Felaktiga k\u00f6p h\u00e4nder, och detta g\u00e4ller \u00e4ven s\u00e4ljare. Om det visar sig att varan inte uppfyller kundens kvalitetsf\u00f6rv\u00e4ntningar b\u00f6r man f\u00f6rb\u00e4ttra dessa i samarbete med sin tillverkare eller leta efter alternativ. Detta g\u00e4ller inte bara specifika defekter utan \u00e4ven k\u00e4nsla, design osv.<\/li>
    5. Analys<\/strong> av returer: S\u00e4ljaren kan n\u00e4r som helst kontrollera i Amazons rapporter vad orsaken till en retur var. I m\u00e5nga fall anger kunderna ocks\u00e5 mycket tydligt orsakerna till att de returnerar en best\u00e4llning, t.ex. en specifik defekt, fel m\u00e4ngd, vilseledande bilder osv. Det kan hittas i Seller Central under Amazon Reports > Fulfilled by Amazon > “Fulfilled by Amazon” Customer Returns.<\/li><\/ol><\/div>

      Slutsats: Informerade k\u00f6pbeslut som en m\u00f6jlighet<\/h2>

      Den nya Amazon-etiketten kan vara en m\u00f6jlighet f\u00f6r professionella s\u00e4ljare. Oetiska konkurrenter som k\u00f6per falska recensioner eller fyller sina produktsidor med vilseledande information kommer att m\u00f6ta motst\u00e5nd.<\/p>

      Dessutom \u00e4r det en klok str\u00e4van att minska sin egen returgrad<\/a> av olika sk\u00e4l. Det \u00e4r dock viktigt att fokusera p\u00e5 r\u00e4tt justeringar och j\u00e4mf\u00f6ra sin egen verksamhet med marknadsstandarder f\u00f6r analys.<\/p>

      Bildkredit: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon inf\u00f6r nya etiketter f\u00f6r att avskr\u00e4cka kunder fr\u00e5n att k\u00f6pa en produkt Please what? Den nya etiketten kommer att visas p\u00e5 produktsidor f\u00f6r produkter som returneras \u00f6ver genomsnittet, vilket varnar kunder f\u00f6r detta faktum. Detta rapporteras av theinformation.com. F\u00f6r n\u00e4rvarande \u00e4r etiketten endast tillg\u00e4nglig i USA och har \u00e4nnu inte rullats ut brett. Men<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[780,789],"tags":[],"class_list":["post-114768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-saelja-paa-amazon","category-tips-och-tricks"],"yoast_head":"\nDenna Amazon-etikett markerar ofta returnerade produkter.<\/title>\n<meta name=\"description\" content=\"En Amazon-etikett \u00e4r avsedd att m\u00f6jligg\u00f6ra informerade k\u00f6pbeslut och markerar ofta returnerade produkter. 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