{"id":114801,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/den-basta-amazon-ppc-strategin-for-dina-annonser\/"},"modified":"2026-05-19T14:52:49","modified_gmt":"2026-05-19T14:52:49","slug":"den-basta-amazon-ppc-strategin-for-dina-annonser","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/den-basta-amazon-ppc-strategin-for-dina-annonser\/","title":{"rendered":"Den b\u00e4sta Amazon PPC-strategin f\u00f6r dina annonser"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">Detta \u00e4r en artikel som vi skrev tillsammans med v\u00e5r amerikanska partner SellerMetrics. Vissa av sk\u00e4rmdumparna \u00e4r d\u00e4rf\u00f6r p\u00e5 engelska.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Att hantera sina egna Amazon PPC-kampanjer \u00e4r h\u00e5rt arbete. S\u00e4ljare k\u00e4nner ofta sig \u00f6verv\u00e4ldigade av de olika typerna av annonser och inst\u00e4llningar. Ofta l\u00e4gger de andra uppgifterna i en Amazon FBA-verksamhet till detta, vilket g\u00f6r att s\u00e4ljare redan har h\u00e4nderna fulla.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Ett av de st\u00f6rsta misstagen f\u00f6r nykomlingar \u00e4r okontrollerat spenderande p\u00e5 sina Amazon PPC-kampanjer. Du kan enkelt undvika detta genom att utveckla en bra Amazon PPC-strategi.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">I den h\u00e4r artikeln kommer vi att t\u00e4cka budstrategier f\u00f6re och under den aktiva kampanjen.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">Innan du konsulterar en Amazon PPC-byr\u00e5 om \u00e4mnet (f\u00f6r mycket pengar), l\u00e4s f\u00f6rst v\u00e5r artikel.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Vad \u00e4r Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">&#8220;PPC&#8221; st\u00e5r f\u00f6r &#8220;Pay per Click&#8221; p\u00e5 Amazon och andra leverant\u00f6rer och h\u00e4nvisar till faktureringsmodellen f\u00f6r de annonser som placeras. Liknande modeller finns ocks\u00e5 med Google Ads, Meta och andra. Annons\u00f6ren betalar f\u00f6r varje klick som deras annons genererar.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">F\u00f6rdelen \u00e4r tydlig: Kostnader f\u00f6r Amazon PPC-annonser uppst\u00e5r endast n\u00e4r annonsen faktiskt konverterar. Om ingen klickar kostar det ingenting. Detta inneb\u00e4r dock att de specifika annonskostnaderna endast kan uppskattas i f\u00f6rv\u00e4g. Det dagliga budgeten kan dock begr\u00e4nsa den maximala m\u00e4ngden annonskostnader f\u00f6r en kampanj.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">I de flesta fall, och \u00e4ven p\u00e5 Amazon, \u00e4r PPC-kampanjer mestadels nyckelordsbaserade. Detta inneb\u00e4r att en annons visas n\u00e4r anv\u00e4ndare har s\u00f6kt efter det associerade nyckelordet (Keyword Targeting). D\u00e4rf\u00f6r \u00e4r nyckelordsforskning, som m\u00e5ste g\u00f6ras i f\u00f6rv\u00e4g, av s\u00e4rskild betydelse. Om de relevanta s\u00f6korden inte identifieras h\u00e4r kan det p\u00e5verka framg\u00e5ngen f\u00f6r hela annonsgrupper och kampanjstrukturen.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">I f\u00f6ljande exempel visas b\u00e5de en sponsrad Amazon-butik och olika sponsrade produktannonser f\u00f6r nyckelordet &#8220;hiking pants men.&#8221; De senare visas h\u00f6gst upp f\u00f6re de organiska s\u00f6kresultaten, samt l\u00e4ngre ner.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Ingen aning om Amazon PPC? Med v\u00e5r handledning kommer det snart att bli v\u00e4ldigt annorlunda!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Eftersom flera f\u00f6retag vanligtvis vill bjuda p\u00e5 ett nyckelord, men annonsutrymmena \u00e4r begr\u00e4nsade, anv\u00e4nds vanligtvis metoden Cost per Click (CPC) f\u00f6r att avg\u00f6ra vilken annons\u00f6r som f\u00e5r placeringen. Den h\u00f6gsta budgivaren f\u00e5r d\u00e4rmed den b\u00e4sta positionen i s\u00f6kresultaten. Processen anv\u00e4nder ocks\u00e5 Real Time Bidding, vilket inneb\u00e4r att annonsutrymmena tilldelas och visas i realtid. Ju h\u00f6gre budget per klick, desto oftare kommer Amazon vanligtvis att visa PPC-annonsen.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">Som redan n\u00e4mnts kan Amazon-s\u00e4ljare k\u00f6ra olika format av PPC-annonser. Dessa inkluderar Sponsrade produkter, Sponsrade varum\u00e4rken och Sponsrade visningsannonser:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsrade produkter<\/strong> har uppfattats av varje Amazon-anv\u00e4ndare, eftersom de visas inte bara f\u00f6re, inom, bredvid och efter de organiska s\u00f6kresultaten utan ocks\u00e5 p\u00e5 produktdetaljsidor. Platsen h\u00f6gst upp p\u00e5 s\u00f6kresultatsidan \u00e4r s\u00e4rskilt eftertraktad eftersom den f\u00e5ngar kundens uppm\u00e4rksamhet direkt. Detta format g\u00f6r det m\u00f6jligt att annonsera individuella produkter. Kunder som klickar p\u00e5 annonsen tas vanligtvis direkt till den respektive detaljsidan. Annonser i denna annonsgrupp kr\u00e4ver regelbunden utv\u00e4rdering och optimering.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsrade varum\u00e4rken<\/strong> \u00e4r ocks\u00e5 ganska framtr\u00e4dande. De visas h\u00f6gst upp p\u00e5 s\u00f6kresultatsidan f\u00f6re de organiska resultaten och sponsrade produkter. Annonser av denna kampanjtyp visar en varum\u00e4rkeslogotyp, en anpassad rubrik och upp till tre produkter fr\u00e5n det varum\u00e4rke som annonsen placerades f\u00f6r. H\u00e4r beh\u00f6ver annons\u00f6rer ocks\u00e5 regelbundet \u00f6vervaka hur annonsen presterar.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsrade visningsannonser<\/strong> liknar visuellt sponsrade produkter, men ist\u00e4llet f\u00f6r att anv\u00e4nda nyckelord anv\u00e4nder Amazon de k\u00f6psignaler som samlats in fr\u00e5n kunder f\u00f6r sponsrade visningsannonser f\u00f6r att automatiskt rikta in sig p\u00e5 den publik som mest sannolikt kommer att klicka p\u00e5 annonsen med den respektive produkten genom maskininl\u00e4rning.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">Nedan skulle vi vilja diskutera de enskilda formaten och granska deras syften mer i detalj.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Sponsrade produkter<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"M\u00e5nga s\u00e4ljare anlitar ocks\u00e5 en byr\u00e5 f\u00f6r sin Amazon PPC.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Bland s\u00e4ljare och kunder \u00e4r sponsrade produktannonser de mest k\u00e4nda, \u00e4ven om kunder kanske inte alltid k\u00e4nner igen att dessa \u00e4r annonser p\u00e5 Amazon, eftersom dessa annonser har samma struktur som organiska s\u00f6kresultat och endast markeras med den lilla gr\u00e5 texten &#8220;Sponsrad.&#8221; Dessa annonser kan skapas av vanliga marknadsplats-s\u00e4ljare genom Seller Central samt av leverant\u00f6rer genom Amazon Marketing Service. Genereringen g\u00f6rs sedan automatiskt baserat p\u00e5 den annonserade produkten, inklusive l\u00e4nkarna som leder till den respektive produktdetaljsidan. Kostnaderna f\u00f6r sponsrade produktannonser beror p\u00e5 olika variabler, s\u00e5som CPC-pris, den dagliga budgeten och buden fr\u00e5n andra annons\u00f6rer.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">\u00c4ven om sponsrade produktannonser eller andra PPC-annonser inte har en direkt p\u00e5verkan p\u00e5 en produkts ranking, kan de indirekt f\u00f6rb\u00e4ttra konverteringsgraden och \u00f6ka int\u00e4kterna som genereras p\u00e5 Amazon, vilket i sin tur p\u00e5verkar algoritmens ber\u00e4kningar. Relevansen av produktsidor f\u00f6r specifika nyckelord \u00e4r avg\u00f6rande f\u00f6r framg\u00e5ngen f\u00f6r PPC-annonser, eftersom algoritmen utv\u00e4rderar dem baserat p\u00e5 olika faktorer. D\u00e4rf\u00f6r kr\u00e4ver en framg\u00e5ngsrik PPC-annons p\u00e5 Amazon korrekt SEO-optimering av den annonserade produktdetaljsidan.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Produktm\u00e5lning<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon erbjuder ocks\u00e5 produktm\u00e5lning f\u00f6r sponsrade produktannonser, d\u00e4r s\u00e4ljare kan v\u00e4lja andra produkter, kategorier eller varum\u00e4rken som m\u00e5l f\u00f6r sina annonser ist\u00e4llet f\u00f6r att fokusera p\u00e5 s\u00f6kord. Dessa annonser placeras ofta p\u00e5 produktsidor och ger s\u00e4ljare fler m\u00f6jligheter att optimera och v\u00e4lja de b\u00e4sta annonsplaceringarna f\u00f6r sin m\u00e5lgrupp.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">Ett mindre k\u00e4nt s\u00e4tt att marknadsf\u00f6ra produkter p\u00e5 Amazon \u00e4r genom landningssidor, som m\u00f6jligg\u00f6r marknadsf\u00f6ring av en eller flera produkter p\u00e5 individuella sidor med speciellt inneh\u00e5ll som videor eller bilder. Dessa kan ocks\u00e5 anv\u00e4ndas f\u00f6r tillf\u00e4lliga varum\u00e4rkessidor som \u00e4r kopplade till specifika kampanjer eller som fr\u00e4mjar leadgenerering. Ett exempel \u00e4r Kindle-landningssidan p\u00e5 Amazon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC erbjuder ett verktyg f\u00f6r att bygga landningssidor.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-248070-identifier\">F\u00f6r den h\u00e4r typen av PPC-annons erbjuder Amazon b\u00e5de mallar och landningssidor baserade p\u00e5 ett modul\u00e4rt system. F\u00f6r att skapa en anpassad sida \u00e4r det dock n\u00f6dv\u00e4ndigt att kontakta Amazon Advertising direkt. F\u00f6r landningssidor har Amazon specifika <strong>krav och riktlinjer<\/strong> som s\u00e4ljare definitivt b\u00f6r observera. All viktig information kan hittas h\u00e4r: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon Landningssidor Riktlinjer<\/a>.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dynamiska e-handelsannonser<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">Ett annat annonseringsalternativ i Amazon PPC-universumet \u00e4r Dynamiska e-handelsannonser (DEA), som baseras p\u00e5 Amazons omfattande kunddata. Likt produktm\u00e5lning riktas och annonseras produkter i realtid baserat p\u00e5 kundernas k\u00f6pbeteende. DEA anv\u00e4nder ASIN som grund och kr\u00e4ver en bakgrundsbild utan en call-to-action-knapp, eftersom s\u00e5dana knappar automatiskt l\u00e4ggs till. GIF:ar och videor \u00e4r inte till\u00e5tna, men kuponger och kundrecensioner kan integreras.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">Den st\u00f6rsta f\u00f6rdelen med DEA \u00e4r deras helt automatiserade visning; dock har annons\u00f6rer begr\u00e4nsad kontroll som en f\u00f6ljd av detta. De f\u00e5r tillg\u00e5ng till Amazons demografiska data och en annons som dynamiskt justeras efter de insamlade uppgifterna. Dynamiska kampanjer kan ocks\u00e5 k\u00e4nna igen f\u00f6r\u00e4ndringar i produktstatus och reagera d\u00e4refter, vilket sparar tid f\u00f6r annons\u00f6rer.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Sponsrade varum\u00e4rken<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Amazon PPC-programmet medf\u00f6r kostnader, men dessa kan variera.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">Ett annat popul\u00e4rt annonseringsformat inom Amazon PPC \u00e4r Sponsrade varum\u00e4rken, tidigare k\u00e4nda som Amazon Headline Search Ads. Till skillnad fr\u00e5n sponsrade produktannonser, som fokuserar p\u00e5 att marknadsf\u00f6ra en specifik produkt, syftar sponsrade varum\u00e4rken till att \u00f6ka medvetenheten om ett s\u00e4rskilt varum\u00e4rke. Detta inneb\u00e4r att de riktar sig till kunder h\u00f6gre upp i marknadsf\u00f6ringstratten, som anv\u00e4nder Amazon f\u00f6r att uppt\u00e4cka nya produkter och varum\u00e4rken \u2013 75% av onlinek\u00f6pare anv\u00e4nder Amazon p\u00e5 detta s\u00e4tt (The 2019 Amazon Consumer Shopping Study av CPC Strategy, s. 6).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">F\u00f6r att anv\u00e4nda detta format m\u00e5ste s\u00e4ljare ha registrerat sitt varum\u00e4rke i Amazon Brand Registry. Mer information kan hittas i v\u00e5r artikel om <a href=\"https:\/\/www.sellerlogic.com\/sv\/\">Amazon Sponsrade varum\u00e4rken.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Sponsrade visningsannonser<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">Den sista kategorin vi vill introducera f\u00f6r dig inom Amazon PPC \u00e4r Sponsrade visningsannonser. Den kombinerar sponsrade produkter med visningsannonser och skapas baserat p\u00e5 befintliga produktlistningar. D\u00e4rf\u00f6r leder de kunder direkt till en produktdetaljsida omedelbart efter att de klickar.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">Den speciella funktionen: Sponsrade visningsannonser k\u00f6ps och skapas p\u00e5 Amazon och \u00e4r endast tillg\u00e4ngliga f\u00f6r marknadsplats-s\u00e4ljare; de \u00e4r dock ocks\u00e5 integrerade p\u00e5 externa webbplatser och i tredjepartsappar.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Syften med visningsannonser<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">S\u00e4ljare kan anv\u00e4nda Amazon PPC-annonsering och Sponsrade visningsannonser f\u00f6r att rikta sig mot b\u00e5de den \u00f6vre och nedre delen av tratten: \u00e5 ena sidan kan de specifikt n\u00e5 nya kunder, medan de \u00e5 andra sidan kan uppmuntra tidigare kunder att g\u00f6ra \u00e5terkommande k\u00f6p med relaterade produkter. Klassisk retargeting \u00e4r ocks\u00e5 m\u00f6jlig med en visningsannons genom att visa kunder produkter som de har visat intresse f\u00f6r tidigare.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Med en Sponsrad visningsannons kan Amazon-kunder ocks\u00e5 n\u00e5s p\u00e5 andra webbplatser och dirigeras till annons\u00f6rens produkt. Detta \u00f6kar r\u00e4ckvidden och hj\u00e4lper inte bara till med varum\u00e4rkesbyggande utanf\u00f6r e-handelsplattformen utan f\u00f6rb\u00e4ttrar ocks\u00e5 kundlojaliteten.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Normalt tilldelas detta annonseringsformat av Amazon med hj\u00e4lp av PPC-metoden. Varum\u00e4rken har dock ocks\u00e5 m\u00f6jlighet att betala per visning, vilket inneb\u00e4r per visning.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Detta g\u00e4stinl\u00e4gg \u00e4r av<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, medgrundare p\u00e5 SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>Vi \u00e4r <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, v\u00e5r Amazon PPC-programvara hj\u00e4lper Amazon-s\u00e4ljare, varum\u00e4rken, KDP-f\u00f6rfattare och byr\u00e5er att optimera sina Amazon PPC-kampanjer genom budautomatisering, mass Manual bud\u00e4ndringar och analys. V\u00e5r mission \u00e4r att hj\u00e4lpa s\u00e4ljare att optimera sina Amazon PPC-kampanjer.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Automatiska vs. Manual kampanjer<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Men innan vi tar hand om din Amazon PPC-strategi och bud, l\u00e5t oss f\u00f6rst ta en titt p\u00e5 <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">skillnaderna mellan automatiska och manuella Amazon PPC-kampanjer<\/a>. I automatiska kampanjer riktar Amazon automatiskt in sig p\u00e5 nyckelorden och liknande produkter i dina annonser. Men i manuella kampanjer \u00e4r denna uppgift upp till dig:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Att v\u00e4lja nyckelord\/produkter att rikta in sig p\u00e5 f\u00f6r budgivning.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Att matcha typen av det motsvarande nyckelordet.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Att bjuda p\u00e5 relaterade nyckelord.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Huruvida du b\u00f6r v\u00e4lja en automatisk eller manual kampanj beror p\u00e5 vilken fas av produktlanseringscykeln du f\u00f6r n\u00e4rvarande befinner dig i.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Ju tidigare du \u00e4r i cykeln, desto b\u00e4ttre passar automatiska kampanjer. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00f6rst prova saker. I senare faser \u00e4r manual kampanjer l\u00e4mpliga, eftersom du redan vet exakt vilka nyckelord och ASIN:er som presterar bra med din produkt.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">F\u00f6rresten: Du beh\u00f6ver inte pausa dina automatiska <a href=\"https:\/\/www.sellerlogic.com\/sv\/\">Amazon Advertising<\/a> kampanjer direkt n\u00e4r din ASIN mognar, men du b\u00f6r d\u00e5 flytta mer budget till manual kampanjer.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">Din Amazon PPC-strategi f\u00f6r bud<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">Din kampanjbudstrategi dikterar hur aggressiva dina bud kan vara. Du har tre alternativ f\u00f6r detta. Varje alternativ representerar en annan niv\u00e5 av aggressivitet.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"Att st\u00e4lla in r\u00e4tt budstrategi \u00e4r ett av de viktigaste Amazon PPC-tricken\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">H\u00e4r \u00e4r dina alternativ (sorterade i fallande ordning av aggressivitet):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamiska bud \u2013 \u00d6ka och minska.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fast bud \u2013 Endast ditt inl\u00e4mnade bud anv\u00e4nds.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dynamiska bud \u2013 Endast minska.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dynamiskt bud \u2013 \u00d6ka och minska<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">Denna kampanjbudstrategi \u00e4r f\u00f6rmodligen den mest aggressiva av de tre alternativen. Med denna har Amazon m\u00f6jlighet att g\u00f6ra budjusteringar p\u00e5 upp till 100% upp\u00e5t eller ned\u00e5t.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">L\u00e5t oss ta ett exempel: Ditt bud f\u00f6r ett nyckelord \u00e4r \u20ac2,00. I detta fall kan Amazon h\u00f6ja ditt bud till upp till \u20ac4,00 om k\u00f6p sannolikheten \u00e4r h\u00f6g. \u00c5 andra sidan kan ditt bud ocks\u00e5 s\u00e4nkas till \u20ac0,00 om chanserna \u00e4r l\u00e5ga.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Uppm\u00e4rksamhet<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">T\u00e4nk p\u00e5 att 100% \u00e4r det maximala. I de flesta fall kommer dina bud varken att h\u00f6jas till \u20ac4,00 eller s\u00e4nkas till \u20ac0,00, utan ditt bud kommer att ligga n\u00e5gonstans d\u00e4remellan.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">Denna strategi \u00e4r l\u00e4mplig f\u00f6r dig om du \u00e4r villig att spendera hela din Amazon PPC-budget som du har satt f\u00f6r denna reklamkampanj och om du budar p\u00e5 nyckelord som du k\u00e4nner dig s\u00e4ker p\u00e5.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">F\u00f6rresten, Dynamiska bud (\u00d6ka och Minska) kan endast anv\u00e4ndas f\u00f6r sponsrade produktkampanjer.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Om du anv\u00e4nder Dynamiskt bud kan detta resultera i att ditt <strong>bud och CPC (kostnad per klick) inte \u00e4r identiska<\/strong>, eftersom du har till\u00e5tit Amazon att justera dina bud.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Fast bud<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">Som namnet antyder kommer Amazon att anv\u00e4nda budet exakt i den m\u00e4ngd (och eventuellt andra inst\u00e4llningar) som du anger med denna PPC-strategi. Dina bud kommer inte att justeras baserat p\u00e5 k\u00f6p sannolikheten.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">Denna strategi \u00e4r l\u00e4mplig f\u00f6r dig om du vill optimera dina kampanjer genom att st\u00e4ndigt justera dina bud. Du vet exakt vad du g\u00f6r och vill inte att Amazon ska p\u00e5verka dina bud.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dynamiskt bud \u2013 Endast minska<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">Denna Amazon PPC-strategi \u00e4r det mest passiva alternativet av de ovan n\u00e4mnda strategierna. H\u00e4r kan den onlinej\u00e4tten justera dina bud ned\u00e5t med upp till 100%.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">L\u00e5t oss ta ett exempel h\u00e4r ocks\u00e5: Du budar \u20ac2,00 f\u00f6r ett nyckelord. Nu kan Amazon automatiskt s\u00e4nka ditt bud till \u20ac0,00 om sannolikheten f\u00f6r en f\u00f6rs\u00e4ljning \u00e4r mycket l\u00e5g.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">Denna typ av Amazon PPC-optimering \u00e4r meningsfull om du f\u00f6redrar att ta en mer konservativ strategi och vill buda mindre p\u00e5 auktioner som endast lovar en l\u00e5g sannolikhet f\u00f6r framg\u00e5ng.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">F\u00f6r sponsrade varum\u00e4rken och sponsrad visning \u00e4r detta, f\u00f6rresten, standardinst\u00e4llningen f\u00f6r Amazon PPC-strategin f\u00f6r kampanjbud.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">F\u00f6r kampanjer som fanns innan implementeringen av en kampanjbudstrategi \u00e4r Dynamiskt bud (endast minska) ocks\u00e5 standardalternativet.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">Din Amazon PPC-strategi f\u00f6r kampanjbud m\u00e5ste st\u00e4mma \u00f6verens med dina m\u00e5l!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">De olika kampanjbudstrategierna riktar sig mot olika strategiska m\u00e5l. D\u00e4rf\u00f6r \u00e4r det meningsfullt att f\u00f6rst \u00f6verv\u00e4ga vilka strategiska m\u00e5l som b\u00f6r uppn\u00e5s innan du skapar en kampanj.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">F\u00f6r alla tillv\u00e4xtbaserade m\u00e5l (t.ex. fler f\u00f6rs\u00e4ljningar eller en b\u00e4ttre ranking f\u00f6r ett nyckelord) \u00e4r &#8220;\u00d6ka och minska&#8221; l\u00e4mpligt som en Amazon PPC Dynamiskt budstrategi.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Fast bud eller Dynamiskt bud (endast minska) \u00e4r l\u00e4mpliga n\u00e4r du vill optimera dina Amazon PPC-kampanjer.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">H\u00e4r \u00e4r m\u00f6jliga strategiska m\u00e5l f\u00f6r dina Amazon PPC-kampanjer:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Varum\u00e4rkesk\u00e4nnedom<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">B\u00e4ttre Amazon-ranking f\u00f6r nyckelord.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">F\u00e5nga dina konkurrenters f\u00f6rs\u00e4ljning.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u00d6ka f\u00f6rs\u00e4ljningen och int\u00e4kterna.<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimera vinsten.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">L\u00f6pande hantering av Amazon PPC-bud<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">S\u00e5 snart du f\u00e5r prestationsdata f\u00f6r dina aktiva PPC-kampanjer p\u00e5 Amazon b\u00f6r du justera dina bud d\u00e4refter.<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">Som en tumregel b\u00f6r du v\u00e4nta en hel vecka innan du g\u00f6r n\u00e5gra \u00e4ndringar, eftersom du f\u00f6rst efter denna tid kommer att ha tillr\u00e4ckligt med meningsfull information f\u00f6r att fatta l\u00e4mpliga beslut.<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Dessutom \u00e4r det klokt att v\u00e4nta mer \u00e4n bara sju dagar innan du justerar buden f\u00f6r din allra f\u00f6rsta sponsrade produktkampanj. P\u00e5 s\u00e5 s\u00e4tt \u00e4r du p\u00e5 den s\u00e4kra sidan och har mer data att luta dig mot n\u00e4r du optimerar din kampanj.<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">Som n\u00e4mnts tidigare b\u00f6r du vara medveten om dina strategiska m\u00e5l f\u00f6r dina kampanjer. Dessa p\u00e5verkar ocks\u00e5 din m\u00e5lsatta ACoS som du vill uppn\u00e5 med din kampanj. Din m\u00e5lsatta ACoS kommer ocks\u00e5 att p\u00e5verka individuella beslut ang\u00e5ende dina bud.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Vad \u00e4r ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Innan vi tar upp den m\u00e5lsatta ACoS b\u00f6r vi f\u00f6rklara vad ACoS faktiskt \u00e4r. ACoS st\u00e5r f\u00f6r &#8220;Advertising Cost of Sale,&#8221; vilket \u00e4r f\u00f6rh\u00e5llandet mellan dina totala annonskostnader och totala int\u00e4kter. Det visar hur mycket int\u00e4kter du f\u00e5r f\u00f6r varje euro som spenderas och kan ocks\u00e5 indikera om PPC p\u00e5 Amazon \u00e4r v\u00e4rt det i ditt specifika fall. Kostnaderna \u00e4r naturligtvis den avg\u00f6rande faktorn h\u00e4r.<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">Som en tumregel: Ju l\u00e4gre ACoS, desto b\u00e4ttre \u00e4r situationen. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r du fler f\u00f6rs\u00e4ljningar i f\u00f6rh\u00e5llande till dina utgifter.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Med ACoS kan du avg\u00f6ra om dina Amazon PPC-kostnader \u00e4r v\u00e4rda det.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Om du spenderar \u20ac2,00 p\u00e5 ett nyckelord och tj\u00e4nar \u20ac10,00, \u00e4r din ACoS (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">Hur man best\u00e4mmer sin m\u00e5lsatta ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teoretiskt kan din m\u00e5lsatta ACoS ta vilket v\u00e4rde som helst som du s\u00e4tter. F\u00f6r att utv\u00e4rdera om din m\u00e5lsatta ACoS \u00e4r bra eller beh\u00f6ver f\u00f6rb\u00e4ttras, beh\u00f6ver du f\u00f6rst en referenspunkt. F\u00f6r detta kan du anv\u00e4nda &#8220;Breakeven ACoS.&#8221;<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">Du kan best\u00e4mma detta genom att ber\u00e4kna dina marginaler p\u00e5 enhetsbasis. F\u00f6r detta kan du anv\u00e4nda Amazons FBA-kalkylator. Baserat p\u00e5 det ber\u00e4knar du sedan din vinstmarginal som en procentandel. Det \u00e4r din Breakeven ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, breakeven-punkten visas f\u00f6r dig i Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">I exemplet ovan \u00e4r din Breakeven ACoS d\u00e4rf\u00f6r 67,11% eller 84,38%.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">I det sista steget best\u00e4mmer du hur din m\u00e5lsatta ACoS b\u00f6r f\u00f6rh\u00e5lla sig till din Breakeven ACoS. F\u00f6r detta b\u00f6r du \u00e5terigen \u00f6verv\u00e4ga din Amazon PPC-strategi:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimeringsm\u00e5l: M\u00e5l ACoS < Brytpunkts ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tillv\u00e4xtm\u00e5l: M\u00e5l ACoS > Brytpunkts ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u00e5ttligt m\u00e5l: M\u00e5l ACoS = Brytpunkts ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Utrustad med m\u00e5l ACoS kan du nu optimera dina Amazon PPC-bud baserat p\u00e5 din strategi. Du kan ber\u00e4kna ditt nya bud med hj\u00e4lp av f\u00f6ljande formel:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Nytt bud = (M\u00e5l ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC st\u00e5r f\u00f6r Kostnad per Klick, vilket representerar klickpriserna. Vi rekommenderar att anv\u00e4nda en tidsbaserad CPC. Tidsramen b\u00f6r varken vara f\u00f6r sn\u00e4v eller f\u00f6r bred. P\u00e5 SellerMetrics anv\u00e4nder vi ett intervall p\u00e5 30 till 60 dagar f\u00f6r v\u00e5r CPC-ber\u00e4kning.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Om du vill justera dina bud kan du g\u00f6ra detta manually i Amazon Advertising Console, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC Bulk Uploads<\/a>, eller anv\u00e4nda ett Amazon PPC-verktyg f\u00f6r detta \u00e4ndam\u00e5l. De tv\u00e5 sista alternativen kan spara dig mycket tid, s\u00e4rskilt om du vill g\u00f6ra ett st\u00f6rre antal \u00e4ndringar (m\u00f6jligen \u00f6ver flera Amazon PPC-kampanjer). Amazon PPC-verktyg \u00e4r s\u00e4rskilt relevanta f\u00f6r s\u00e4ljare som vill k\u00f6ra komplexa kampanjer som best\u00e5r av olika annonsgrupper, nyckelord och produkter.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Slutsats<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">Du b\u00f6r ta med dig tv\u00e5 punkter fr\u00e5n v\u00e5r artikel:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising erbjuder olika annonsformat f\u00f6r online\u00e5terf\u00f6rs\u00e4ljare med en Amazon-verksamhet som anv\u00e4nder PPC-modellen: Sponsrade Produkter, Sponsrade Varum\u00e4rken och Sponsrade Visningar. Sponsrade Produkter leder kunder till produktsidor f\u00f6r att \u00f6ka f\u00f6rs\u00e4ljningen, medan Sponsrade Varum\u00e4rken syftar till att \u00f6ka varum\u00e4rkesk\u00e4nnedomen. Sponsrade Visningsannonser kan ocks\u00e5 placeras externt och anv\u00e4nder riktad annonsering baserat p\u00e5 Amazons dataskatt. Optimering \u00e4r relativt enkel.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">De exakta annonskostnaderna \u00e4r inte f\u00f6rutbest\u00e4mda, eftersom alla annonser tilldelas med hj\u00e4lp av PPC-modellen. Genom att s\u00e4tta en daglig budget kan s\u00e4ljare dock begr\u00e4nsa kostnaderna. Amazon PPC-annonser \u00e4r en viktig komponent i alla professionella marknadsplatsverksamheter och kompletterar s\u00e4rskilt SEO-strategin f\u00f6r privata varum\u00e4rkess\u00e4ljare.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Dessutom skulle det vara klokt att engagera sig i \u00e4mnet budstrategier, eftersom detta har l\u00e5ngtg\u00e5ende effekter p\u00e5 dina PPC-kampanjer. Vi vet att Amazon FBA-s\u00e4ljare inte \u00e4r s\u00e4rskilt t\u00e5lmodiga och vill prova nya m\u00f6jligheter omedelbart. Men som f\u00f6rklarats tidigare \u00e4r det viktigt att ha \u00e5tminstone en riktning i vilken resan b\u00f6r g\u00e5 innan man ger sig ut p\u00e5 den.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">En Amazon PPC-kampanj \u00e4r en annonsinitiativ d\u00e4r annons\u00f6rer betalar f\u00f6r placeringen av sina annonser p\u00e5 Amazon. F\u00f6rkortningen PPC st\u00e5r f\u00f6r Pay-Per-Click, vilket inneb\u00e4r att annonskostnader uppst\u00e5r endast n\u00e4r annonsen faktiskt klickas p\u00e5. Dessa kampanjer kan anv\u00e4nda olika annonsformat som Sponsrade Produkter, Sponsrade Varum\u00e4rken och Sponsrade Visningar f\u00f6r att \u00f6ka produktens synlighet, \u00f6ka f\u00f6rs\u00e4ljningen och fr\u00e4mja varum\u00e4rkesk\u00e4nnedomen.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">Vanliga fr\u00e5gor<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Vad betyder PPC p\u00e5 Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">P\u00e5 Amazon och andra leverant\u00f6rer betyder &#8220;PPC&#8221; &#8220;Pay per Click.&#8221; Det \u00e4r en faktureringsmetod f\u00f6r annonser d\u00e4r annons\u00f6rer betalar f\u00f6r varje klick p\u00e5 sin annons. Modeller som denna finns ocks\u00e5 i Google Ads.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Hur mycket kostar annonsering p\u00e5 Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kostnaderna f\u00f6r annonsering p\u00e5 Amazon varierar beroende p\u00e5 format, konkurrens och annonskvalitet. Med Pay-Per-Click-modellen betalar annons\u00f6rer endast f\u00f6r klick. Genom att s\u00e4tta en daglig budget kan de totala kostnaderna kontrolleras. Regelbunden \u00f6vervakning och justering av strategin \u00e4r rekommenderad f\u00f6r att uppn\u00e5 b\u00e4sta v\u00e4rde f\u00f6r pengarna.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Vad \u00e4r en Amazon PPC-kampanj?<\/strong><\/strong> <p class=\"schema-faq-answer\">En Amazon PPC-kampanj \u00e4r en annonsinitiativ d\u00e4r annons\u00f6rer betalar f\u00f6r placeringen av sina annonser p\u00e5 Amazon. Dessa kampanjer kan anv\u00e4nda olika annonsformat som Sponsrade Produkter, Sponsrade Varum\u00e4rken och Sponsrade Visningar f\u00f6r att \u00f6ka produktens synlighet, \u00f6ka f\u00f6rs\u00e4ljningen och fr\u00e4mja varum\u00e4rkesk\u00e4nnedomen.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Vem \u00e4r Amazon PPC-programvara l\u00e4mplig f\u00f6r?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon PPC-programvara \u00e4r l\u00e4mplig f\u00f6r s\u00e4ljare som vill hantera komplexa kampanjstrukturer p\u00e5 Amazon, forska och optimera nyckelord, effektivt hantera budgetar, analysera sina konkurrenters strategier och automatisera processer. S\u00e5dana verktyg ger insikter, automatisering och optimeringsm\u00f6jligheter f\u00f6r att maximera prestandan f\u00f6r deras PPC-kampanjer och uppn\u00e5 sina f\u00f6rs\u00e4ljningsm\u00e5l.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Bildkrediter i ordning efter bilderna: \u00a9 onephoto \u2013 stock.adobe.com \/ Sk\u00e4rmdump @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Sk\u00e4rmdump @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Sk\u00e4rmdump @ Amazon \/ \u00a9 SELLERLOGIC \/ Sk\u00e4rmdump @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Detta \u00e4r en artikel som vi skrev tillsammans med v\u00e5r amerikanska partner SellerMetrics. Vissa av sk\u00e4rmdumparna \u00e4r d\u00e4rf\u00f6r p\u00e5 engelska. Att hantera sina egna Amazon PPC-kampanjer \u00e4r h\u00e5rt arbete. S\u00e4ljare k\u00e4nner ofta sig \u00f6verv\u00e4ldigade av de olika typerna av annonser och inst\u00e4llningar. Ofta l\u00e4gger de andra uppgifterna i en Amazon FBA-verksamhet till detta, vilket g\u00f6r<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[762],"tags":[],"class_list":["post-114801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annonsera-med-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: Hur man lyckas med sin budstrategi<\/title>\n<meta name=\"description\" content=\"Att s\u00e4lja p\u00e5 Amazon utan en bra PPC-strategi? Sv\u00e5rt. 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