{"id":115158,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/de-viktigaste-kpi-erna-for-mer-framgang-pa-amazon\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"de-viktigaste-kpi-erna-for-mer-framgang-pa-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/de-viktigaste-kpi-erna-for-mer-framgang-pa-amazon\/","title":{"rendered":"De viktigaste KPI:erna f\u00f6r mer framg\u00e5ng p\u00e5 Amazon"},"content":{"rendered":"

Att uppn\u00e5 framg\u00e5ng p\u00e5 Amazon \u00e4r allt annat \u00e4n l\u00e4tt. D\u00e4rf\u00f6r \u00e4r det \u00e4nnu viktigare att h\u00e5lla koll p\u00e5 sina siffror. Key Performance Indicators (KPI:er) ger insikt om produkt- och f\u00f6rs\u00e4ljningsutveckling samt om vilka justeringar som fortfarande beh\u00f6ver g\u00f6ras f\u00f6r att f\u00f6rb\u00e4ttra resultatet av ditt f\u00f6retag. Att h\u00e5lla \u00f6versikt \u00f6ver alla dessa olika KPI:er kan bli sv\u00e5rt, men vi h\u00e5ller ryggen fri! I detta inl\u00e4gg visar vi hur du kan anv\u00e4nda KPI:erna till din f\u00f6rdel f\u00f6r att g\u00f6ra ditt Amazon-f\u00f6retag mer framg\u00e5ngsrikt!<\/p>\t\t

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Detta \u00e4r ett g\u00e4stinl\u00e4gg av<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru-tj\u00e4nster<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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V\u00e5r partner FARU<\/a> erbjuder en helhetsl\u00f6sning f\u00f6r marknadsplatsf\u00f6rvaltning f\u00f6r Amazon. Med l\u00e5ng erfarenhet och datadrivna metoder byggs en solid grund f\u00f6r din dagliga verksamhet \u2013 inklusive \u00f6vervakning av nyckeltal och styrning av marknadsf\u00f6ringskampanjer. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r du tid f\u00f6r andra saker \u2013 till exempel att l\u00e4gga till dessa nya artiklar i ditt sortiment som du har haft i \u00e5tanke s\u00e5 l\u00e4nge. Och f\u00f6r att du inte ska missa n\u00e5gra nyheter \u00e4r Faru aktiv som en del av flera Amazon-kommitt\u00e9er, s\u00e5 att du f\u00e5r veta om alla relevanta pilotprojekt.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Vilka KPI:er \u00e4r viktiga och var hittar du dem?<\/h2>

Som Amazon-s\u00e4ljare f\u00e5r du insyn i dessa m\u00e4tv\u00e4rden via avsnittet Rapporter > Statistik & Rapporter<\/strong> i ditt Amazon Seller Central-konto. I menyn till v\u00e4nster ser du nu avsnittet \u201cEfter ASIN\u201d och under det finns den relevanta rapporten Detaljsida F\u00f6rs\u00e4ljning och Trafik<\/strong>.<\/p>

\"De<\/figure><\/div>

Denna instrumentpanel rekommenderar vi alltid f\u00f6r detaljerade utv\u00e4rderingar. Innan vi ser n\u00e4rmare p\u00e5 de relevanta KPI:erna \u00e4r det viktigt att v\u00e4lja r\u00e4tt tidsfilter. F\u00f6r din \u00e5rsplanering \u00e4r det meningsfullt att v\u00e4lja l\u00e4ngre tidsperioder f\u00f6r att till exempel identifiera s\u00e4songsvariationer och trender. F\u00f6r din dagliga verksamhet \u00e4r framf\u00f6r allt “Period \u00f6ver period”-betraktelser intressanta. Till exempel utvecklingen av nyckeltalen j\u00e4mf\u00f6rt med f\u00f6reg\u00e5ende vecka eller samma period f\u00f6reg\u00e5ende \u00e5r.<\/p>

De relevanta KPI:erna delar vi in i 3 kategorier<\/strong>:<\/p>

Traffic-KPI:er: \u201eSessioner och sidvisningar\u201c<\/h3>
\"De<\/figure><\/div>

Traffic-nyckeltalen \u201eSessioner\u201c och \u201esidvisningar\u201c ger dig m\u00e4ngden Amazon-anv\u00e4ndare som har sett din produkt. Dessa b\u00f6r du kontrollera regelbundet f\u00f6r att f\u00f6rb\u00e4ttra din trafik och leda fler kunder till dina Amazon-listor. Som du kan se \u00e4r antalet sidvisningar h\u00f6gre \u00e4n antalet sessioner. S\u00e5 st\u00e4ll dig sj\u00e4lv fr\u00e5gan: \u201eHur m\u00e5nga potentiella kunder har nu klickat p\u00e5 mina produktsidor?\u201d. F\u00f6r att exakt fastst\u00e4lla detta m\u00e5ste du k\u00e4nna till skillnaden mellan \u201esessioner\u201d och \u201esidvisningar\u201c.<\/p>

Kort och gott f\u00f6rklarat: Varje klick fr\u00e5n en kund p\u00e5 din produktsida \u00e4r en sidvisning. Om en kund klickar flera g\u00e5nger p\u00e5 din lista inom 24 timmar r\u00e4knas det som endast en session, men som flera sidvisningar.<\/p>

Bra att veta: Nyligen har Amazon Seller Central ut\u00f6kat KPI:erna \u201csessioner\u201d och \u201csidvisningar\u201d genom att nu s\u00e4rskilja mellan trafiken som genereras av mobilappen och trafiken som genereras av webbl\u00e4saren. D\u00e4rmed har sessionerna och sidvisningarna totalt \u00f6kat, eftersom Seller Central tidigare endast analyserade webbl\u00e4sartrafiken.<\/p>

Konverterings-KPI: \u201eEnheter per session i procent\u201c<\/h3>
\"De<\/figure><\/div>

Med “Enheter per session i procent” avses h\u00e4r konverteringsgraden. Konverteringsgraden anger andelen kunder som har varit p\u00e5 din produkt och faktiskt k\u00f6pt den. Den \u00e4r ett effektivt verktyg f\u00f6r att m\u00e4ta framg\u00e5ngen f\u00f6r listningar.<\/p>

Konverteringsgraden p\u00e5verkas av m\u00e5nga faktorer. Exempel \u00e4r Buy Box-graden och inneh\u00e5llskvaliteten, eftersom ju b\u00e4ttre informationen \u00e4r f\u00f6r kunden, desto l\u00e4ttare kan han fatta sitt k\u00f6pbeslut.<\/p>

F\u00f6rs\u00e4ljnings-KPI:er: \u201eF\u00f6rs\u00e4ljning av best\u00e4llda produkter\u201c<\/h3>
\"De<\/figure><\/div>

Som namnet antyder ger KPI:n \u201eF\u00f6rs\u00e4ljning av best\u00e4llda produkter\u201d oss information om v\u00e5r s\u00e5 \u00e4lskade f\u00f6rs\u00e4ljning. Baserat p\u00e5 f\u00f6rs\u00e4ljningen kan man g\u00f6ra en A-B-C-analys f\u00f6r att fokusera p\u00e5 r\u00e4tt produkter.<\/p>

Puh \u2026 Bra. Nu har vi kontrollerat v\u00e5ra nyckeltal. L\u00e5t oss g\u00e5 vidare till genomf\u00f6randet!<\/p>

Hur kan du anv\u00e4nda dessa KPI:er f\u00f6r att optimera ditt Amazon-f\u00f6retag?<\/strong><\/h2>

F\u00f6r att g\u00f6ra det hela mer illustrativt har vi skapat n\u00e5gra fallstudier<\/strong>.<\/p>

Fallstudie 1:<\/strong><\/p>

Status Quo:<\/em> F\u00f6retaget har en l\u00e5g konverteringsgrad, trots att de kan generera h\u00f6g trafik p\u00e5 sina listor.<\/p>

Tolkning:<\/em> Era priser \u00e4r genomsnittliga, men konkurrensen \u00e4r stor och ni har en l\u00e5g Buy Box grad.<\/p>

Buy box ber\u00e4knas med olika faktorer – den st\u00f6rsta p\u00e5verkan \u00e4r priset, det vill s\u00e4ga det l\u00e4gsta erbjudandet vinner buyboxen. Andra faktorer spelar ocks\u00e5 in, till exempel om produkten \u00e4r tillg\u00e4nglig p\u00e5 Prime. Den stora f\u00f6rdelen med Prime \u00e4r att handlaren, trots konkurrens, kan vinna buyboxen vid samma pris.<\/p>

L\u00f6sning: <\/em>Implementering av Prime genom Amazon FBA<\/a> eller Prime genom s\u00e4ljare f\u00f6r att vinna Buy Box, eftersom detta \u00e4r avg\u00f6rande f\u00f6r er f\u00f6rs\u00e4ljning. Enligt Amazon g\u00e5r 90% av f\u00f6rs\u00e4ljningen till leverant\u00f6ren i Buy Box.<\/p>

Fallstudie 2:<\/strong><\/p>

Status Quo:<\/em> F\u00f6retaget uppn\u00e5r en genomsnittlig f\u00f6rs\u00e4ljning vid genomsnittlig trafik, men har \u00e4nd\u00e5 en d\u00e5lig konverteringsgrad.<\/p>

Tolkning:<\/em> Inneh\u00e5llskvaliteten kan f\u00f6rb\u00e4ttras, eftersom den ligger p\u00e5 60%. Dessutom saknas de relevanta nyckelorden.<\/p>

L\u00f6sning: Det \u00e4r b\u00e4st att ladda upp 6-7 produktbilder som riktar sig till en specifik m\u00e5lgrupp, med f\u00f6rklarande och meningsfullt bildmaterial. Vi rekommenderar ocks\u00e5 A+ inneh\u00e5ll som hj\u00e4lper kunderna att k\u00e4nslom\u00e4ssigt identifiera sig med produkten och varum\u00e4rket och ber\u00e4ttar en historia. Det b\u00f6r till\u00e4ggas att anv\u00e4ndningen av r\u00e4tt nyckelord ocks\u00e5 spelar en stor roll. Det \u00e4r viktigt att v\u00e4lja de 2-3 viktigaste nyckelorden som ger kunderna ett merv\u00e4rde och visar de r\u00e4tta produktfunktionerna.<\/p>

Fallstudie 3:<\/strong><\/p>

Status Quo<\/em>: F\u00f6retaget uppn\u00e5r l\u00e5g f\u00f6rs\u00e4ljning och genererar l\u00e5g trafik p\u00e5 sin produktsida, men har en h\u00f6g konverteringsgrad.<\/p>

Tolkning:<\/em> Inneh\u00e5llskvaliteten \u00e4r mycket bra, men trafikgenereringen \u00e4r svag och de passande nyckelorden saknas.<\/p>

L\u00f6sning<\/em>: F\u00f6r att f\u00f6rb\u00e4ttra trafikgenereringen \u00e4r det viktigt att identifiera de r\u00e4tta nyckelorden. N\u00e4r ett grundl\u00e4ggande nyckelord har fastst\u00e4llts som en utg\u00e5ngspunkt som tr\u00e4ffande beskriver produkten, b\u00f6r konkurrenternas nyckelord analyseras f\u00f6r att hitta liknande nyckelord. Dessutom kan s\u00f6krankningen f\u00f6rb\u00e4ttras genom riktade PPC-kampanjer f\u00f6r att n\u00e5 den ideala publiken i varje steg av f\u00f6rs\u00e4ljningstratten.<\/p>

Slutsats<\/strong><\/h2>

Som ni ser \u00e4r KPI:er f\u00f6r ert f\u00f6retag lika viktiga som flyginstrument f\u00f6r piloter. Ni kan anv\u00e4nda dem f\u00f6r att f\u00f6rutse turbulens och justera strategier i tid.<\/p>

Om ni vill s\u00e4tta er avslappnat i business class och anst\u00e4lla en pilot som tar hand om allt \u00e5t er, st\u00e5r vi g\u00e4rna till tj\u00e4nst. V\u00e5rt team har mer \u00e4n 30 \u00e5rs erfarenhet av Amazon och d\u00e4rf\u00f6r vet vi exakt hur mycket tid hanteringen av ett Amazon-konto tar. Vi erbjuder en helhetsl\u00f6sning f\u00f6r marknadsplatsf\u00f6rvaltning och skapar regelbundet rapporter om aff\u00e4rsutvecklingen, rekommenderar konkreta optimerings\u00e5tg\u00e4rder baserat p\u00e5 v\u00e5ra analyser och styr era marknadsf\u00f6ringskampanjer. Vi arbetar hand i hand med teamen i ert hus. Mer information hittar ni p\u00e5: https:\/\/www.faru.services\/<\/a>.<\/p>

Om vi har v\u00e4ckt ert intresse, tveka inte att boka ett m\u00f6te med oss: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Bildk\u00e4llor i ordning efter bilder: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Sk\u00e4rmdumpar @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Att uppn\u00e5 framg\u00e5ng p\u00e5 Amazon \u00e4r allt annat \u00e4n l\u00e4tt. D\u00e4rf\u00f6r \u00e4r det \u00e4nnu viktigare att h\u00e5lla koll p\u00e5 sina siffror. Key Performance Indicators (KPI:er) ger insikt om produkt- och f\u00f6rs\u00e4ljningsutveckling samt om vilka justeringar som fortfarande beh\u00f6ver g\u00f6ras f\u00f6r att f\u00f6rb\u00e4ttra resultatet av ditt f\u00f6retag. Att h\u00e5lla \u00f6versikt \u00f6ver alla dessa olika KPI:er kan<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[789],"tags":[],"class_list":["post-115158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-och-tricks"],"yoast_head":"\nDetta \u00e4r de viktigaste KPI:erna f\u00f6r ditt Amazon-f\u00f6retag!<\/title>\n<meta name=\"description\" content=\"F\u00f6rutse turbulens, justera strategier \u2013 endast de som beh\u00e4rskar sina KPI:er kan uppn\u00e5 detta! 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