{"id":115200,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/hur-kan-jag-anvanda-repricer-om-jag-erbjuder-samma-produkt-med-fba-och-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"hur-kan-jag-anvanda-repricer-om-jag-erbjuder-samma-produkt-med-fba-och-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/sv\/blog\/hur-kan-jag-anvanda-repricer-om-jag-erbjuder-samma-produkt-med-fba-och-fbm\/","title":{"rendered":"Hur kan jag anv\u00e4nda Repricer om jag erbjuder samma produkt med FBA och FBM?"},"content":{"rendered":"

M\u00e5nga s\u00e4ljare p\u00e5 Amazon anv\u00e4nder inte enbart FBA eller bara FBM<\/a>, utan kombinerar b\u00e5da uppfyllnadsmetoderna f\u00f6r att f\u00e5 ut mest vinst fr\u00e5n sin verksamhet. Snart uppst\u00e5r dock fr\u00e5gan: Hur kan jag anv\u00e4nda min Repricer utan att skada mig sj\u00e4lv? <\/p>

Precis den fr\u00e5gan vill vi idag g\u00e5 till botten med. F\u00f6r detta klarg\u00f6r vi f\u00f6rst vad termerna FBA och FBM exakt betyder. (Genom inneh\u00e5llsf\u00f6rteckningen till h\u00f6ger kan du naturligtvis ocks\u00e5 hoppa direkt till de djupare avsnitten.) D\u00e4refter kommer vi att ta oss an fr\u00e5gan om varf\u00f6r en produkt \u00f6verhuvudtaget erbjuds b\u00e5de med FBA och med FBM, eller vad s\u00e4ljare syftar p\u00e5 med detta. Till sist kommer vi naturligtvis att g\u00e5 igenom konsekvenserna f\u00f6r anv\u00e4ndningen av Repricers.<\/p>

FBA, FBM, FB-vad sa du?!<\/h2>

L\u00e5t oss b\u00f6rja med grunderna. Den som s\u00e4ljer p\u00e5 Amazon m\u00e5ste ju p\u00e5 n\u00e5got s\u00e4tt f\u00e5 varorna till kunden. Det kan s\u00e4ljare antingen g\u00f6ra sj\u00e4lva (FBM) eller \u00f6verl\u00e4mna hela processen till n\u00e4tj\u00e4tten (FBA). H\u00e4r st\u00e5r FB f\u00f6r Fulfillment By, M f\u00f6r Merchant och A f\u00f6r Amazon. Den som redan h\u00e4r inte h\u00e4nger med, eller bara g\u00e4rna vill ha en p\u00e5minnelse om grunderna i repricing, hittar h\u00e4r allt om \u00e4mnet: \u201eVad \u00e4r egentligen repricing och vilka misstag m\u00e5ste jag t\u00e4nka p\u00e5?<\/a>\u201c <\/p>

\u00c4ven om frakten visserligen \u00e4r den st\u00f6rsta delen av uppfyllandet, \u00e4r den l\u00e5ngt ifr\u00e5n den enda. Det inkluderar ocks\u00e5 lagerh\u00e5llning, kundservice och hantering av returer. Medan du inom ramen f\u00f6r FBA endast skickar dina varor till Amazons logistikcenter och handelsplattformen tar hand om alla andra steg d\u00e4rifr\u00e5n, \u00e4r du ansvarig f\u00f6r hela uppfyllnadsprocessen sj\u00e4lv med FBM.<\/p>

F\u00f6r- och nackdelar med de tv\u00e5 varianterna<\/h2>

B\u00e5da uppfyllnadsalternativen har sin r\u00e4tt att existera. Medan du kan f\u00f6rlita dig p\u00e5 n\u00e4tj\u00e4ttens expertis med FBA<\/a>, m\u00e5ste du inom ramen f\u00f6r FBM g\u00f6ra allt sj\u00e4lv (och eventuellt l\u00e4ra dig). <\/p>

Hos Amazon st\u00e5r kunden fortfarande i f\u00f6rsta hand \u2013 den som vill vinna Buy Box m\u00e5ste d\u00e4rf\u00f6r erbjuda den perfekta kundresan. Fr\u00e5n frakt till kundservice och hantering av returer finns det mycket att t\u00e4nka p\u00e5! Amazon har kunnat perfektionera allt detta under de senaste decennierna och har utifr\u00e5n denna erfarenhet utvecklat sitt “helhetspaket f\u00f6r n\u00f6jda kunder” med FBA-programmet. Om du erbjuder dina produkter via FBM b\u00f6r du kunna h\u00e5lla j\u00e4mna steg med de h\u00f6ga kraven.<\/p>

Tips<\/i><\/span><\/strong><\/span>: In vissa branscher \u00e4r Fulfillment by Amazon vanligare \u00e4n i andra. Titta p\u00e5 din produktkategori och analysera din konkurrens. P\u00e5 s\u00e5 s\u00e4tt kan du enkelt filtrera ut vilken standard n\u00e4r det g\u00e4ller frakt och kundservice du m\u00e5ste uppfylla.<\/span><\/em><\/p><\/blockquote>

Men \u00e4ven Amazon \u00e4r inte perfekt och rustat f\u00f6r alla eventualiteter. V\u00e4ljer du FBA betalar du inte bara avgifter, du ger ocks\u00e5 upp en del av kontrollen. Kontroll som kan saknas i krissituationer.<\/p>

Varf\u00f6r skickar s\u00e4ljare samma produkt via FBA och via FBM?<\/h2>

I b\u00f6rjan av coronapandemin beslutade Amazon att endast skicka artiklar av dagligvaror via FBA. S\u00e4ljare som enbart hade satsat p\u00e5 programmet och vars produkter inte tillh\u00f6rde dagligvarorna stod inf\u00f6r ett enormt problem: Deras varor levererades inte l\u00e4ngre och kunderna v\u00e4nde sig till konkurrerande produkter som de kunde f\u00e5 snabbt.<\/p>

Den som ville uppr\u00e4tth\u00e5lla sin verksamhet var tvungen att reagera omedelbart. Om inget lager tidigare beh\u00f6vdes, eftersom varorna levererades direkt fr\u00e5n tillverkaren till Amazon, blev oron pl\u00f6tsligt stor \u00f6ver hur varorna skulle lagras. Dessutom var s\u00e4ljare tvungna att fr\u00e5n en dag till en annan ing\u00e5 avtal med fraktf\u00f6retag s\u00e5 att paketen ocks\u00e5 kunde levereras till kunderna.<\/p>

Men det beh\u00f6ver inte vara en ny pandemi, redan en strejk i Amazons logistikcenter kan leda till betydande leveransf\u00f6rseningar med FBA och driva k\u00f6pare i armarna p\u00e5 sina konkurrenter. Samtidigt f\u00f6redrar algoritmen FBA-produkter f\u00f6r Buy Box, eftersom det erbjudande som kan ge kunden den b\u00e4sta m\u00f6jliga servicen f\u00e5r den eftertraktade platsen i kundvagnsf\u00e4ltet.<\/p>

Dessutom kan det ocks\u00e5 uppst\u00e5 of\u00f6rutsedda problem som strejker i s\u00e4ljarens eget lager. Att anv\u00e4nda b\u00e5de FBA och FBM f\u00f6rdelar allts\u00e5 risken och ger dig en alternativ l\u00f6sning i h\u00e4ndelse av problem.<\/p>

Hur anv\u00e4nder jag SELLERLOGIC Repricer n\u00e4r jag skickar en produkt b\u00e5de via FBA och FBM?<\/h2>

Om du v\u00e4ljer en s\u00e5dan aff\u00e4rsmodell kan du naturligtvis fortfarande anv\u00e4nda SELLERLOGIC Repricer<\/a>. B\u00e5da erbjudandena kan optimeras lika mycket f\u00f6r Buy Box.<\/p>

L\u00e5t oss ta Kraken AG som exempel. De s\u00e4ljer dykmasker med ASIN B01XYZJL. F\u00f6r detta har de tv\u00e5 erbjudanden, ett med FBM och ett med FBA. FBM-listan har SKU 1234 och FBA-listan har SKU 5678. Kraken AG kan nu registrera b\u00e5da SKUs med samma ASIN i sitt kundkonto. B\u00e5da erbjudandena kan tilldelas samma strategi eller olika strategier.<\/p>

B\u00e4sta praxis<\/h3>

Du kan v\u00e4lja Buy Box-strategin f\u00f6r b\u00e5da produkterna. N\u00e4r du erbjuder dina produkter via FBA och FBM kommer Repricer automatiskt att f\u00f6redra FBA-erbjudandet. FBM-erbjudandet kommer att f\u00f6lja direkt, s\u00e5 l\u00e4nge du inte anv\u00e4nder fler \u00e4n dessa tv\u00e5 erbjudanden i samma skick.<\/p>

Dessutom rekommenderas det att s\u00e4tta samma prisgr\u00e4nser \u2013 det vill s\u00e4ga maximala och minimala priser \u2013 i b\u00e5da fallen.<\/p>

Vinstchanserna beror nu p\u00e5 om produkten med den aktuella ASIN ocks\u00e5 kan skickas via FBA, eftersom FBA-produkter f\u00f6redras f\u00f6r Buy Box. Det betyder dock inte att FBM-listan inte har en chans. Den m\u00e5ste ibland bara vara betydligt billigare.<\/p>

Men i s\u00e5dana fall \u00e4r det avg\u00f6rande att diskutera tillv\u00e4gag\u00e5ngss\u00e4ttet med SELLERLOGIC kundservice och analysera m\u00f6jliga konsekvenser utifr\u00e5n en exempel-ASIN.<\/p>

Slutsats: Repricing vid FBA och FBM<\/h2>

F\u00f6r att minska risken \u00e4r det definitivt en bra id\u00e9 att lista samma produkt en g\u00e5ng med FBA och en g\u00e5ng med FBM \u2013 f\u00f6rutsatt att man har de n\u00f6dv\u00e4ndiga uppfyllnads- och lagerkapaciteterna.<\/p>

Naturligtvis \u00e4r det ocks\u00e5 m\u00f6jligt att effektivt anv\u00e4nda SELLERLOGIC Repricer i detta fall, eftersom den anpassar sig efter behoven hos Amazon-s\u00e4ljare och ger mycket utrymme f\u00f6r olika beslut.<\/p>

Men i s\u00e5dana fall b\u00f6r tillv\u00e4gag\u00e5ngss\u00e4ttet avtalas med Customer Success Team s\u00e5 att alla eventualiteter kan beaktas i f\u00f6rv\u00e4g.<\/p>

Bildk\u00e4llor i ordning efter bilderna: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

M\u00e5nga s\u00e4ljare p\u00e5 Amazon anv\u00e4nder inte enbart FBA eller bara FBM, utan kombinerar b\u00e5da uppfyllnadsmetoderna f\u00f6r att f\u00e5 ut mest vinst fr\u00e5n sin verksamhet. Snart uppst\u00e5r dock fr\u00e5gan: Hur kan jag anv\u00e4nda min Repricer utan att skada mig sj\u00e4lv? Precis den fr\u00e5gan vill vi idag g\u00e5 till botten med. F\u00f6r detta klarg\u00f6r vi f\u00f6rst vad<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[774,789],"tags":[],"class_list":["post-115200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fulfillment-by-amazon-2","category-tips-och-tricks"],"yoast_head":"\nAnv\u00e4nd Repricer optimalt: Samma produkt via FBM + FBA<\/title>\n<meta name=\"description\" content=\"Hur kan man anv\u00e4nda Repricer optimalt n\u00e4r s\u00e4ljare erbjuder samma produkt med FBA och FBM? 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